FOR IMMEDIATE RELEASE CONTACTS: Laurie Harrsen

FOR IMMEDIATE RELEASE
CONTACTS:
Laurie Harrsen
McCormick
410.527.8753
laurie_harrsen@mccormick.com
Sara Ballard
Weber Shandwick
512.794.4708
sballard@webershandwick.com
SERVE A WINNING DISH EVERY NIGHT WITH FLAVORPRINT
RECIPE RECOMMENDATIONS
Personalized suggestions from McCormick® make questions like “What’s for dinner?” obsolete
SPARKS, Md. (June 2014) –– What if you knew you’d like a dish before you even tasted it?
McCormick® & Company, a global leader in flavor, has been driving innovation in the kitchen for
125 years with products that make life taste delicious. Now its new FlavorPrint recipe
recommendations, which offer personalized recipe suggestions tailored to an individual’s flavor
profile, is set to revolutionize the way people plan, shop, cook and eat – making it easier to put
something on the table that the whole family will enjoy.
Because flavor is at the heart of every meal, FlavorPrint recommendations are powered by the
flavors you love. The recommendations also consider foods you might be trying to avoid,
specific dietary preferences, how you like to cook and ingredients you typically have in your
cabinets.
“FlavorPrint recommendations don’t just take the guess work out of deciding what’s for dinner –
they assure that you’ll like whatever it recommends based on a compatibility rating,” said Chef
Kevan Vetter of the McCormick Kitchens. “Think of it as a matchmaker for your palate.”
How It Works
Each person has a unique flavor “fingerprint” that is conveyed through a distinct visual mark,
which has 33 “spikes” to represent different flavors in your personal flavor profile. The bigger the
spike, the more prominent the flavor. The service compares each person’s FlavorPrint mark with
thousands of ingredients, recipes and products – each with its own FlavorPrint mark – and
recommends the best matches.
In less than two minutes, you can find your unique FlavorPrint mark by answering a series of
questions about flavor preferences. Like other expert online services that offer personalized
music and media recommendations, the more you share through recipe interactions or refining
your profile, like cooking styles and ingredients and equipment you typically have on hand, the
smarter your recommendations become – so you can look less and cook more.
Get started today at www.McCormick.com/FlavorPrint – your personal recipe recommendations
await.
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About McCormick
McCormick & Company, Incorporated is a global leader in flavor with more than $4 billion in annual sales.
McCormick manufactures, markets and distributes spices, seasoning mixes, condiments and other flavorful
products to the entire food industry – retail outlets, food manufacturers and foodservice businesses – in
more than 125 countries and territories. Since Willoughby M. McCormick founded the company selling root
beer extract in 1889, McCormick has demonstrated a strong commitment to the communities in which it
operates and the planet as a whole. Innovation in flavor and a clear focus on employee engagement and
product quality has allowed McCormick to grow its business globally and become the flavor leader it is
today. Visit mccormick.com, mccormickcorporation.com and Facebook.com/McCormickSpice for more
information.
New FlavorPrint Personalized Recipe Recommendations
Never wonder “What’s for dinner?” again! FlavorPrint recipe
recommendations make it easy to put the right meal on the
table.
What if you knew you’d like a dish before you even tasted it?
FlavorPrint recommendations, created by McCormick®, do just
that by suggesting recipes tailored to your individual profile –
and revolutionizing how you plan, shop, cook and eat.
Because flavor is at the heart of every meal, FlavorPrint
recommendations are powered by the flavors you love. Your
personal FlavorPrint profile considers foods you might be
trying to avoid, specific dietary preferences, how you like to cook and ingredients you typically
have in your cabinets.
HOW IT WORKS
Powered by McCormick – a global leader in flavor for 125 years – your FlavorPrint profile is
based on the notion that each person has a unique flavor “fingerprint,” which is conveyed
through a distinct visual mark that includes 33 “spikes” to represent how you feel about different
flavors. The bigger the spike, the more prominent the flavor. The FlavorPrint service compares
your FlavorPrint mark with thousands of ingredients, recipes and products – each with its own
FlavorPrint mark – and suggests the best matches.
GET STARTED AT WWW.MCCORMICK.COM/FLAVORPRINT
 Create your unique FlavorPrint profile in less than two minutes by answering a few
questions about flavor preferences,
 Once you’ve answered the questions, your FlavorPrint mark will be compared with
thousands of ingredients, recipes and products – each with their own FlavorPrint – to offer
recommendations suited to your unique preferences.
 Every time you visit McCormick.com, your experience will be personalized – and you’ll
always be able to see your compatibility to a recipe or product.
 Like expert online services that offer personalized music and media recommendations,
the more you share through recipe interactions or refining your profile, like cooking styles
and ingredients and equipment you typically have on hand, the smarter your
recommendations become – so you can look less and cook more.
NEW McCormick® Grill Mates® Steakhouse Burgers
Grill Restaurant-Style Steakhouse
Burgers at your Next BBQ
Introducing a new line of single-use
seasoning packets, expertly formulated
for burgers, the No. 1 grilling ‘go-to.’
Containing the perfect amount of bold
flavor to season 4 to 6 patties (one pound
of ground meat), new Steakhouse Burger
seasonings are easy to use, no
measuring required.
Smoky Applewood Seasoning:
Add smoke to burger night along with chili pepper, molasses and cider vinegar.
Steakhouse Mushroom Seasoning:
Create the ultimate steakhouse burger with the perfect
combination of mushroom, onion, garlic and black pepper.
Classic Burger Seasoning:
This blend of onion, mustard, garlic and red bell pepper is
a classic everyone will keep coming back for.
SRP:
0.87 oz.; $1.29 - $1.49 per
package
Availability:
Look for all varieties of Grill Mates
Steakhouse Burger Seasonings in
the seasoning mix aisle of stores
nationwide.
For More Info:
For more information, visit
www.mccormick.com or contact:
Contacts:
Laurie Harrsen
McCormick & Company
(410) 527-8753
Laurie_Harrsen@mccormick.com
Morgan O’Marra
Weber Shandwick
(312) 988-2103
MOMarra@webershandwick.com
Want to know if you’ll love these
products without even tasting them?
Create your FlavorPrint profile and find
out. FlavorPrint personalized
recommendations offer recipe and
product suggestions tailored to your
individual tastes – making the question
“What’s for dinner?” obsolete.
Like a matchmaker for your palate,
FlavorPrint recommendations are
powered by the flavors you love and
take into consideration how you like to
cook and ingredients you typically have
on hand. And, the more you use it, the
smarter it becomes.
Get started in less than two minutes at
www.mccormick.com/flavorprint. Your
personalized recipe recommendations
await!
NEW McCormick® Gluten-Free Gravy and Recipe Mixes
Your Favorite Recipe Mixes Now Available Gluten Free
Certified by the National Foundation for Celiac Awareness, new
Gluten-Free gravy and recipe mixes are made with the natural
goodness of herbs and spices, and no MSG or artificial
colors/flavors. These delicious mixes are also priced the same as
regular varieties. Real gluten-free food you can feel good about,
without compromising on flavor.
Gluten-Free Taco Seasoning: A zesty blend of authentic Mexican
seasonings, including onions and peppers, certain to turn ordinary
food into a fiesta of flavor.
Gluten-Free Chili Seasoning: Ready in just 20 minutes, this
combination of authentic seasonings and chili peppers creates a
hearty meal.
Gluten-Free Turkey Gravy Mix: This foolproof mix gives you perfect gravy every time – and, in
just 5 minutes.
Gluten-Free Brown Gravy Mix: Simply add water, cook, and
pour on the flavor in less than 5 minutes. It tastes great on
sliced beef, meat dishes and potatoes.
SRP:
Taco Seasoning: $0.69 per package
Chili Seasoning: $1.11 per package
Brown Gravy Mix: $0.71 per package
Turkey Gravy Mix: $1.30 per package
Availability:
Available Summer 2014 in the
seasoning mix or gluten-free aisles of
supermarkets and mass
merchandisers nationwide.
For More Info:
For more information, visit
www.mccormick.com or contact:
Contacts:
Laurie Harrsen
McCormick & Company
(410) 527-8753
Laurie_Harrsen@mccormick.com
Kendra Smith
Weber Shandwick
(312) 988-2140
Kendra.Smith@webershandwick.com
Want to know if you’ll love these
products without even tasting them?
Create your FlavorPrint profile and find
out. FlavorPrint personalized
recommendations offer recipe and
product suggestions tailored to your
individual tastes – making the question
“What’s for dinner?” obsolete.
Like a matchmaker for your palate,
FlavorPrint recommendations are
powered by the flavors you love and
take into consideration how you like to
cook and ingredients you typically have
on hand. And, the more you use it, the
smarter it becomes.
Get started in less than two minutes at
www.mccormick.com/flavorprint. Your
personalized recipe recommendations
await!