2014 MEDIA KIT
Transcription
2014 MEDIA KIT
2014 MEDIA KIT ABOUT WEBMD MAGAZINE OUR MISSION Our health… is there anything more important? Healthy living is the internal compass of the lean-forward reader of WebMD Magazine, the only magazine powered by the #1 trusted brand in health, WebMD. WebMD Magazine is delivered to 8 million consumers right at the point of care and wherever our readers go, thanks to our WebMD Magazine app (over 1 million downloads). Be part of the health conversation of our time. Be part of WebMD Magazine. 3 WEBMD MAGAZINE READERS 8,023,000 Readers Per Issue Demographics • 72.3% women • 45.8 median age • 72.1% any college+ • 34.5% grad college+ • 68.7% own home Influential Purchasing Power $71,588 63.4% Median HHI Employed 60.9% 43.7% Married Have children Source: 2013 Spring GfK MRI 4 WEBMD PRINT + ONLINE Extend Your Reach Across Platforms 63% Are Not Online Total Magazine Audience: Over 8 Million Total Tablet Audience: Over 393,000 Source: GfK MRI Spring Total WebMD.com Audience: Over 30 Million 5 WEBMD MAGAZINE APP LEADER IN HEALTH INFORMATION 1.3 MILLION 423,504 Issues downloaded within the WebMD Magazine app since 3/12 launch (count through October 2013 issue) Downloads of the WebMD Magazine app since 3/12 launch (count as of November 15, 2013) 5 In readership behind ESPN The Magazine, TV Guide, Food Network and Sports Illustrated 4**** Apple App Store rating, and consistently among the “Top 10 Free Health and Fitness Newsstand Apps” NO. TOP TOP 5 25 APPS AHEAD OF PEOPLE MAGAZINE! AWARDS & NOMINATIONS: According to MM&M in the “Best Health & Wellness Digital Initiative for Consumers” category In the top 25 U.S. Consumer Magazines by Digital Replica Circulation, WebMD Magazine is ranked ahead of People magazine MM&M Award min Integrated Marketing Award DigiDay Award Mag+ app Figures (downloads and updates), GfK MRI 2013 Survey, iTunes App Store (rankings/ratings),MM&M, AAM 6 WEBMD MAGAZINE AWARDS & RECOGNITIONS • 2013 • • • • 2012 2011 American Society of Healthcare Publication Editors Annual Awards: BRONZE for “Best Publication Redesign” min Integrated Marketing Awards: HONORABLE MENTION for “Best App Integration” Digiday Publishing Awards: NOMINATION for “Best Use of an iPad/Tablet by a Publisher” MM&M Award: FINALIST for “WebMD Magazine Tablet App” • • American Society of Healthcare Publication Editors Annual Awards: BRONZE for “Best Custom Publication” Pearl Award: SILVER for “Best Tie-in with Corporate Marketing” Pearl Award: GOLD for “Best Tie-in with Corporate Marketing, B2C” Pearl Award: SILVER for “Best Distribution Strategy” (WebMD Baby, Pets, Smile, Campus) Pearl Award: BRONZE for “Best Mobile Application” FOLIO: OZZIE: BRONZE for “Best App” • • Pearl Award: GOLD for “Best Tie-in with Corporate Marketing” Pearl Award: GOLD for “Best Distribution Strategy” • • • 7 2014 EDITORIAL CALENDAR EDITORIAL Readers count on us to deliver healthy living information with purpose, authority, integrity, trust, and relevance. “I have always loved WebMD Magazine and I am now so happy to have access to valuable health information, recipes, and more via the iPad App. WebMD is a wonderful magazine and we all benefit from reading every single page!” - Reader Feedback The magazine’s sections are organized around the healthy living topics users click on most on WebMD.com: Living Healthy Healthy Beauty Family & Parenting Food & Recipes Fitness & Exercise WebMD Checkup (conditions) 9 2014 LIVING HEALTHY EDITORIAL January/February • Workplace health resolutions • Better relationship how-tos • Make New Year’s resolutions that stick March/April • Keys to healthier relationships at home, work • Newly single: Dating after divorce • Spring cleaning the green way May • Getting ahead at work • Moms and daughters: Keys to strong relationships • Online dating dos & don’ts June • Parenting tips for single dads • Control your moods July/August • Healthy travel on the road • Improve your relationship with the boss September • Back to School: Get your family in sync • Five ways to boost confidence October • Success strategies at work • How to be more compassionate November/December • Negotiating skills on the job • Five signs of a healthy relationship 10 2014 HEALTHY BEAUTY EDITORIAL January/February • Anti-aging for face, body • Makeup and skin care dos and don’ts • Dental care: Remake your smile March/April • Expert product picks for all hair types • Pretty hands and feet • Dental care: Help for sensitive teeth May - Expanded oral care content! • Q&A with a top dentist • Healthy teeth and gums • Our experts’ sunscreen picks & tips • Makeup & beauty gifts for mom • Face & body moisturizers June • You Asked! Men’s grooming products • Summer makeup bag must-haves • Dental care: Teeth & gum care July/August • Summer skincare guide • Top derms’ makeup & beauty regimens • Dental care: 5 must dos from your dentist September • Anti-aging in your 30s, 40s, 50s • Hair and makeup tips from the pros • Dental care: Teeth whitening October - Expanded oral care content! • Q&A with a top dentist • Cosmetic dental procedures • Top cleansers and exfoliators • Hair and nail essentials November/December • Holiday beauty gift guide • Face & body winter skin care • Dental care: Five healthy habits 11 2014 FOOD & RECIPES EDITORIAL January/February • Three Ways to Cook: Eggs • Heart-healthy Valentine’s Day menus + recipes • Super Bowl healthy snacks • Off the Menu: A top chef shares go-to healthy meals March/April • Three Ways to Cook: Chicken • Five easy, healthy weeknight menus + pantry picks • Off the Menu: A top chef shares go-to healthy meals May • Three Ways to Cook: Eggplant • Mother’s Day healthy recipes + pantry picks • Off the Menu: A top chef shares go-to healthy meals June • Three Ways to Cook: Salmon • Summer grilling + recipes + pantry picks • Off the Menu: A top chef shares go-to healthy meals July/August • Three Ways to Cook: Broccoli • Five heart-healthy summer meals + pantry picks • Off the Menu: A top chef shares go-to healthy meals September • Three Ways to Cook: Quinoa • Healthy after-school snacks • Off the Menu: A top chef shares go-to healthy meals October • Three Ways to Cook: Shrimp • Five easy, healthy weeknight menus + pantry picks • Off the Menu: A top chef shares go-to healthy meals November/December • Three Ways to Cook: Lamb • Healthy holiday menus + pantry picks • Off the Menu: A top chef shares go-to healthy meals 12 2014 FAMILY & PARENTING EDITORIAL January/February - Expanded pregnancy content! • Q&A with a pregnant celebrity • Healthy pregnancy how tos • Kids and stress • Fit Kids: The importance of play • Pets: Cat and dog behavior tips March/April - Expanded pets content! • Q&A with celebrity pet owner • Ask the vet: Answers to top pet questions • Tips for parents: Kids and discipline • Fit Kids: Is your child overweight? May • Celebrity parenting tips • Baby care: Your child’s first year • Fit Kids: Kids in the kitchen • Pets: Daycare and kennel tips June - Expanded baby content! • Q&A with celebrity new mom or dad • Tips for getting baby to sleep • Tips for the teen years • Fit Kids: Boosting self-esteem • Pets: Best breeds for your family July/August - Expanded pets content! • Q&A with celebrity pet owner • Behavior tips for cats and dogs • How to stop sibling rivalry • Fit Kids: Five healthy habits September - Expanded pregnancy content! • Q&A with a pregnant celebrity • Exercise & fitness during pregnancy • Is your kid a bully (or being bullied)? • Fit Kids: Back to school for an ADHD child • Pets: Grooming tips October • Kids’ friends: Building healthy relationships • Fit Kids: Good homework habits • Pets: When to see the vet November/December - Expanded baby content! • Q&A with a new mom or dad celebrity • Baby’s first year: a parent’s guide • Kids: Healthy habits for cold & flu season • Fit Kids: Social media dos and don’ts • Pets: Puppy & kitten care 13 2014 FITNESS & EXERCISE EDITORIAL January/February • Fitness routines for a new year • Yoga basics at home March/April • Three no-gym workouts • Warm-up and cool-down tips May • Interval training guide • Five top cardio routines June • Warm-weather outdoor workouts • Stay motivated–here’s how July/August • Swimming pool workouts • Rev up your metabolism September • Moves to trim and tone your core • Mix up your cardio routine October • 5 fall outdoor workouts • Toning tips for arms, legs, core November/December • Indoor & outdoor winter-weather workouts • Weight Lifting 101 14 2014 CHECKUP EDITORIAL January/February • Health Highlights topic: Cervical health/thyroid/heart health • Family cold & flu survival guide • Heart health: Lower cholesterol & triglycerides • Better sleep tips March/April • Health Highlights: Rosacea/foot health/asthma • Family spring allergy guide • Living with migraines • GERD lifestyle solutions that work May • Health Highlights: Mental health/arthritis/sleep • Skin cancer: Know the signs • RA healthy living tips June • Health Highlights: Men’s health/home safety/headaches • Men’s health: Hair loss • Hepatitis guide July/August • Health Highlights: Psoriasis/pain/immunizations • Living with ADHD • Eye Health 101 September • Health Highlights: Healthy aging/cholesterol/menopause • Menopause • Living with: MS October • Health Highlights: Dental hygiene/depression/breast cancer • Help for chronic pain • Family mental health checklist November/December • Health Highlights: Cold & flu/diabetes/Alzheimer’s • Managing type 2 diabetes • Living well with arthritis 15 WEBMD SPECIAL ISSUES WebMD Diabetes WebMD Diabetes is a healthy lifestyle publication for people living with and managing their disease. The magazine content delivers smart, practical wellness tips and information for all areas of a diabetic’s life: • i.e. weight management, nutrition/ recipes, exercise/fitness, sleep, stress, helping them manage blood glucose levels and lead healthy, active lives READER PROFILE • 73% Female/27% Male • Mean Age: 51 • Mean HHI: $77,385 • Education (Graduated College +): 30% • Education (Attended College): 40% Source: 2013 DB GfK MRI WebMD Diabetes Editorial Calendar MARCH / APRIL • • • • Help for spring allergies Better sleep habits Expert answers Questions to ask your doctor Ad Close: 1/13/14 Materials Due: 1/20/14 SEPTEMBER • • • • • • Ad Close: 7/14/14 Materials Due: 7/21/14 JUNE • • • • • • Five heart-healthy weeknight menus + recipes Stay healthy on the road Which weight loss plan is right for you? Tips to reduce blood sugar swings Expert answers Qs to ask your doctor Ad Close: 4/14/14 Materials Due: 4/21/14 Healthy breakfasts + recipes New exercise routines Live a more stress-free life Healthy habits checklist: daily, monthly, yearly Expert answers Qs to ask your doctor NOVEMBER / DECEMBER • • • • • Healthy holidays: menus + recipes Cold & flu prevention guide Exercise tips indoors & out Expert answers Qs to ask your doctor Ad Close: 9/8/14 Materials Due: 9/15/14 WebMD Campus WebMD Campus is a healthy lifestyle publication for college students at universities across the country. The magazine content delivers smart health and wellness tips with expert information for all areas of a student’s life: • i.e. study tips, beauty secrets, nutrition/ recipes, exercise/fitness, sleep, stress READER PROFILE STUDENTS GENDER • 71% Female/29% Male STUDENTS STATUS • Freshman: 26% • Sophomore: 23% • Junior: 20% • Senior: 18% • Graduate Student: 13% ADDITIONAL DISTRIBUTION • Also distributed to campus clinics Source: Reader/HPC Survey WebMD Campus Editorial Calendar MARCH / APRIL 2014 THEME: BOOK BUY-BACK • Healthy travel tips for semester abroad • Spring allergies? Find relief • Super foods for concentration & memory • Healthy hair & skin • Answers from our experts • Questions for the health clinic J U LY / A U G U S T 2 0 1 4 THEME: BACK-TO-SCHOOL • Five ways to relax & recharge • Study tips from our experts • Healthy summer skin guide • Good-for-you dorm foods • Answers from our experts • Questions for the health clinic OCTOBER 2014 THEME: WINTER • Healthy habits checklist • Cold & flu prevention smarts • Indoor fitness routines • Plan a stress-free semester • Answers from our experts • Questions for the health clinic JANUARY / FEBRUARY 2015 THEME: BACK-TO-SCHOOL • Healthy Eats: Give a pass to the “freshman 15” • Skincare guide plus help for acne • Chill Out: 5 ways to bust stress • When to visit the campus health clinic • Answers from our experts • Questions for the health clinic RATES, DATES & SPECS WEBMD MAGAZINE 2014 DATES JAN-FEB MAR-APR MAY JUNE JUL-AUG SEP OCT NOV-DEC Special Issue Close Tue: Oct-08 Thu: Dec-05 Mon: Feb-10 Tue: Mar-11 Mon: Apr-14 Mon: Jun-09 Mon: Jul-07 Mon: Aug-04 Insert Close Thu: Oct-10 Mon: Dec-09 Wed: Feb-12 Thu: Mar-13 Wed: Apr-16 Wed: Jun-11 Wed: Jul-09 Wed: Aug-06 Special Edit Close Fri: Oct-11 Thu: Dec-12 Tue: Feb-18 Tue: Mar-18 Mon: Apr-21 Mon: Jun-16 Mon: Jul-14 Mon: Aug-11 Mon: Jan-13 Mon: Mar-17 Mon: Apr-14 Mon: May-19 Mon: Jul-14 Mon: Aug-11 Mon: Sep-08 Print and Tablet Mon: Nov-11 Close Advertising Materials Due Mon: Nov-18 Mon: Jan-20 Mon: Mar-24 Mon: Apr-21 Mon: May-26 Mon: Jul-21 Mon: Aug-18 Mon: Sep-15 Supplied Inserts Due Fri: Dec-13 Fri: Feb-07 Fri: Apr-11 Fri: May-09 Fri: Jun-13 Fri: Aug-08 Fri: Sep-05 Fri: Oct-03 In-Office Start Mon: Jan-06 Mon: Mar-03 Mon: May-05 Mon: Jun-02 Mon: Jul-07 Mon: Sep-08 Mon: Sep-29 Mon: Oct-27 Tablet Edition Live Mon: Jan-06 Mon: Mar-03 Mon: May-05 Mon: Jun-02 Mon: Jul-07 Mon: Sep-08 Mon: Sep-29 Mon: Oct-27 If MLR approval is required, please add the amount of time that the MLR requires to these dates. Special Issues include Focus On, Health Highlights, WebMD Diabetes and WebMD Campus. Special editorial includes funded editorial. 22 WEBMD MAGAZINE 2014 RATES UNIT FULL COLOR BLACK & WHITE Full Page $109,675 gross $95,605 gross 2/3 Page $85,740 gross $71,690 gross 1/2 Page $70,620 gross $62,210 gross 1/3 Page $54,280 gross $47,820 gross 2nd Cover $130,275 gross 3rd Cover $122,290 gross 4th Cover $141,200 gross Supplied BRC (4x6) $70,000 net Printed BRC (4x6) $95,000 net Rate base 1,400,000 23 WEBMD MAGAZINE 2014 SPECS MAGAZINE TRIM SIZE IS 8 3/8" X 10 7/8", PERFECT BOUND UNIT NONBLEED BLEED TRIM BLEED LIVE AREA Spread 16.75” x 10.875” 17” x 11.125” (.125” outside trim/ all sides) 16.25” x 10.375” (.25” inside trim/all sides) Full Page 8.375” x 10.875” 8.625” x 11.125” (.125 outside trim/all sides) 7.875” x 10.375” (.25 inside trim/all sides) 2/3 Page Vertical 4.625” x 9.5” 5.25” x 10.875” 5.5” x 11.125” (.125 outside trim/ all sides)* 4.75” x 10.375” (.25 inside trim/all sides) 1/2 Page Horizontal 7.125” x 4.625” 8.375” x 5.25” 8.625” x 5.375” (.125” outside trim/face, gutter, foot) 7.875” x 5” (.25” inside trim/face, gutter, foot) 1/2 Page Vertical 3.375” x 9.5” 4” x 10.875” 4.25” x 11.125” (.125” outside trim/all sides)* 3.5” x 10.375” (.25” inside trim/all sides) 1/3 Page Vertical 2.25” x 9.5” 2.875” x 10.875” 3.125” x 11.125” (.125 outside trim/all sides)* 2.375” x 10.375” (.25 inside trim/all sides) 1/3 Page Square 4.625” x 4.625” WebMD Diabetes, WebMD Campus, Health Highlights, and Focus On Special Issues have different specs. Please request these from your sales representative. *Depending on left- or right-hand page placement, .125 inch will be cropped from left or right side. 24 2014 Ad Submission Information FILE SUBMISSION We accept CD-ROMs or DVDs. High-resolution PDFs may be emailed. FTP site access is also available. Send ONLY the files to be used in your ad. Include a printout of the contents of your disk. RESOLUTION All continuous tone images (grayscale and color scans) should have a minimum resolution of 300 dpi at 100%. Scanned blackand-white line art should have a minimum resolution of 800 dpi at 100% and a maximum resolution of 2400 dpi. FORMAT Required format for a four-color or black-and-white digital advertisement is a high-resolution press-ready PDF with all fonts and images embedded. Please visit www.pdf-x.com for additional information on preparing PDFX1As. PROOF All ads, regardless of delivery mode, must be accompanied by a hard-copy contract proof. Advertisements supplied without a SWOP-certified (Specifications Web Offset Publications) color proof will be printed to SWOP standards. Please visit www.swop.org for additional information on certified proofing and printing standards. The printer and/or publisher cannot be held liable for color complaints when an advertisement is submitted without an acceptable color proof. If a high-end digital proof cannot be provided, WebMD and McMURRYTMG assume no responsibility and/or liability for image, color, typographic, and/or positioning irregularities. Files to be uploaded should either be compressed (Stuffit/Zip) or include an appropriate file extension (.qxd, .doc, .tif, etc.). File names should not contain a slash (/). You may use an FTP client or a web browser for file transfers. You will receive an email notifying you of your privilege to upload files and create folders. AD MATERIALS Label materials with publication name and issue month, and ship to: McMURRY/TMG Attn: Ad Traffic Manager, WebMD Magazine 1129 20th Street NW, Suite 700 Washington, DC 20036 P: 202-331-7700 F: 202-331-7311 SHIPPING SUPPLIED INSERTS If supplying inserts for multiple issues, they should be separated on individual skids. Label shipment with issue date and number of inserts, bind with plastic and ship to: To log in from a web browser: Address: tmgftp.com Click on Secure Login User Name: webmd_ads Password: webmd DISCLAIMER WebMD will check advertiser’s digital ads. If additional work is necessary to ensure proper output of ads, additional production charges may apply. If delays due to missing font or image files are incurred, late charges may apply. A SWOP-certified proof is the most accurate material for matching colors on press. Other kinds of color proofs will not be considered an accurate representation of a digital ad. Any digital advertising materials (1) not conforming to the specifications outlined on this card or (2) requiring proof changes will incur charges at the rate of $100 per hour. WebMD Magazine “ISSUE DATE” Attn: Kristi Teague RR Donnelley 3201 Lebanon Rd Danville, KY 40422 BUSINESS REPLY CARDS Must conform to the United States Postal Service requirements for bind-in cards. Only a limited number of BRCs can be accommodated in an issue. BRC requests are filled on a first-come, first-served basis. Furnish folded with sample marked for insertion. See spec sheet for details. To log in from an FTP client: Server/Host: tmgftp.com User Name: webmd_ads Password: webmd Directory: leave blank 25 2014 Magazine General Conditions 1. In consideration of publication, Advertiser and its Agency agree to indemnify and hold Publisher harmless against any expense or loss by reason of any claims arising out of publication. 2. All contents of advertisements are subject to Publisher’s approval. Publisher reserves the right to reject or cancel any advertisement, insertion order, space reservation, or position commitment at any time. Publisher shall not be liable for any costs or damages if for any reason Publisher fails to publish an ad or for errors in key number, reader service number, or advertisers index. 3. Conditions, other than rates, are subject to change by Publisher without notice. Rates are subject to change upon notice from the Publisher. Cancellation of any space reservation by the Advertiser or its Agency for any reason other than a change in rates will result in an adjustment of the rate (shortage) based on past and subsequent insertions to reflect actual space used at the earned frequency or volume rate. 4. Cancellation or changes in orders may not be made by the Advertiser or its Agency after the closing date. Advertisements not received by closing date will not be entitled to approval or revision by Advertiser or its Agency. 5. Positioning of advertisements is at the discretion of the Publisher except where request for a specific position is acknowledged, in writing, by the Publisher. 6. No conditions other than those set forth on this rate card shall be binding on the Publisher unless specifically agreed to in writing by the Publisher. 7. Publisher is not liable for delays in delivery and/or non-delivery in the event of an act of God, action by any governmental or quasigovernment entity, fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slowdown, or any condition beyond the control of Publisher affecting production or delivery in any manner. 8. Publisher has the right to hold Advertiser and its Agency jointly and severally liable for monies due and payable to Publisher for advertising ordered and published. Should collection efforts become necessary, Advertiser and its Agency agree to pay all attorney fees incurred in connection with collection for advertising that was published. 9. All advertisements are accepted and published by the Publisher on the representation that the Advertiser and/or Advertising Agency are properly authorized to publish the entire contents and subject matter thereof. When advertisements containing the names, pictures, and/or testimonials of living persons are submitted for publication, the order or request for the publication thereof shall be deemed to be a representation by the Advertiser and/or Advertising Agency that they have obtained written consent of the use in the advertisement of the name, picture, and/or testimonial of any living person which is contained therein. It is understood that the Advertiser and/or Advertising Agency will indemnify and hold the Publisher harmless from and against any loss, expense, or other liability resulting from any claims or suits for libel, violation of rights of privacy, plagiarism, copyright infringement, and any other claims or suits that may arise out of the publication of such advertisement. 10. Agency Commission & Payment Terms. 15% to recognized advertising agencies and net 30 days payment. 26 CONTACT US Get in Touch! New York Claudia Fern, cfern@webmd.net, 212-624-3728 John Schaetzle, jschaetzle@webmd.net, 212-624-3787 Patria Rodriguez, prodriguez@webmd.net, 212-417-9542 Chicago Anna Novinger, anovinger@webmd.net, 312-416-9278 Tracy Kennedy, tkennedy@webmd.net, 312-416-9275 West Coast & Pacific Northwest Nicole Ransom, nransom@webmd.net, 310-318-1728 Southeast Courtney Cofield, WNP Media, courtney@wnpmedia.com, 770-361-1143 Southwest Anna Novinger, anovinger@webmd.net, 312-416-9278 New England John Schaetzle, jschaetzle@webmd.net, 212-624-3787 28 WEBMD.com