Forest Stewardship Council QuiCk Guide to FSC trademark uSaGe – BaCkGround

Forest Stewardship Council
Quick Guide to FSC Trademark usage – Background
Solid background
0,;
)URPZHOO
PDQDJHGIRUHVWV
&
100%
0,;
3DSLHUDXVYHUDQWZRU
WXQJVYROOHQ4XHOOHQ
3DSLHUDXVYHUDQWZRU
WXQJVYROOHQ4XHOOHQ
&
From wellmanaged forests
&
C000000
Solid without rounded corners
Solid with rounded corners
Patterned background
Note: Regular
patterns are most
likely to be approved; strong
)URPZHOO
PDQDJHGIRUHVWV
&
)URPZHOO
PDQDJHGIRUHVWV
&
0,;
0,;
)URPUHVSRQVLEOH
VRXUFHV
)URPUHVSRQVLEOH
VRXUFHV
&
&
patterns that affect
the exclusion zone
are less likely to be
approved.
Regular patterned background
Slightly patterned background
Strongly patterned background
Strong patterns with fade out
affecting exclusion zone
exclusion zone
Forest Stewardship Council
Patterned background
Photographic background
PLACEMENT
100%
From wellmanaged forests
)URPZHOO
PDQDJHGIRUHVWV
C000000
Any pattern going through the label
Background affects the
or logo
exclusion zone
0,;
)URPUHVSRQVLEOH
VRXUFHV
&
&
7KHPDUNRI
UHVSRQVLEOHIRUHVW
PDQDJHPHQW
SHAPED BACKGROUND
&
In combination with other brands
Within a border
0,;
0,;
)URPUHVSRQVLEOH
VRXUFHV
)URPUHVSRQVLEOH
VRXUFHV
&
&
Photographic background with
Endorsement of quality aspects
Within a border with the exclusion
exclusion zone faded out
outside FSC certification
zone respected
Note: Patterned backgrounds are
100%
more likely to be approved than photo-
From wellmanaged forests
graphic backgrounds and illustrations.
C000000
Slightly photographic background
In conjunction but independent
from other brands
The examples refer to the FSC-STD-50-001
(V1-2)