Potential
Transcription
Potential
The textile and clothing sector in Latvia has for centuries been one of the most important sectors in the Latvian economy. Culturally, it has significant roots and is mostly associated with natural materials and high quality. The sector employs 968 companies, offers attractive competitive prices, and has more than 12,000 skilled and motivated employees. Potential The Latvian textile sector can be defined as rather small but solid, and offers an innovative platform, with strengths of high added-value export products such as underwear, technical textile, knitted and crocheted garments, work wear, and hosiery. The textile sector offers (2012): The market is fairly EU-oriented, where the most important business partners are the Baltics and the Scandinavian countries. However, Russia, Ukraine and Belarus are increasing its investments. Due to investments in technologies and equipment, the sector is very cost-efficient, productive and competitive, making the Latvian market attractive to enter. Key statistics and forecast on Latvian economy 08’ 09’ 10’ 11’ 12’ GDP -2.8 -1.3 5.3 5.2 (%) 17.7 Unemplo 7.7 17.5 19.5 16.2 15 yment (%) Consume 15.4 3.5 -1.1 4.4 2.3 r prices (%) Annual 2,8 1,2 0,2 1,3 0,1 inflation (%) FDI 672 628 576 581 418 (mio. EUR) Source: Ministry of finance, Central Statistical Bureau 13e’ 14f’ 4.5 4.5 12 9.6 0.0 2.0 -0,2 0.6 450 Over 968 companies, mainly small and medium sized companies More than 12.411 skilled employees Professional institutions educate 8% of new employees, from tailors, hand-craftsmen, and leather designers to clothing and textile technologists. Total production amounts of textile in value reached 257, 5 mio. EUR. Competitiveness The Latvian textile sector is dominated by sewing companies that acts as outsourced production of EU brands. This is very convenient since production and delivery times are short and technical capabilities are advanced. In 2011, the sector’s contribution to Latvia’s GDP reached 4.4 %. The main sector characteristics: Short lead and delivery time of products Efficient in small and diversified production volumes; Creating high value added of products regarding local design inputs; Experienced in international markets; Open to new technologies and innovations The industry is highly export oriented, particularly the lingerie segment Price and quality ratio Latvia is ranked the second most environmentally friendly nation in the world according to the recent Environmental Performance Index report by Yale and Columbia Universities, which studied more than 130 countries. Latvia connects the east with the west Good infrastructure: o Riga, Liepaja and Ventspils sea ports Latvia is especially known internationally for innovative textile products such as: Lingerie manufacturing This subsector of textiles is especially produced in the seaside city of Liepaja, which hosts more than 50 lingerie manufactures. Latvian lingerie companies are getting more international attention due to their creativity and sense of feminine beauty; only the French has a higher concentration level of lingerie manufactures. Latvian lingerie is mainly distributed in Europe and Russia. Relevant fairs For visits and/ or joint stand arrangements we would recommend the biggest fashion and textile fair in the Baltics: Trends Small and medium sized companies working with their own jersey, knitwear or other material collection are becoming more ecological oriented and Latvia is now ranked the second most environmentally friendly nation within textiles and clothing. Overall, Latvian fashion designers are gaining more internationally attention and recognition. The fair is a unified trade fair for the fashion and textile industry in the Baltic Region held twice a year in spring in Riga and autumn in Vilnius. More than 223 companies from over 13 countries participated in 2013. Also, even smaller companies are flexible in regards to short time delivery; they are able to take various orders, involving materials and small and spread production volumes. Nowadays, due to technological and industrial knowledge, the textile sector is able to create high valueadded products such as silver and amber threads. Further, linen is still a huge part of the Latvian textile industry, which also contributes to niche products. Main products Traditional textile products: Cloths Home textile from linen Knitted and crochet products Technical textiles Underwear and materials used for underwear Functional wear and outwear Other apparel “Baltic Fashion & Textile Riga”, April 4-6/2014 For more information, please visit: www.bt1.lv/bt1/fashion/index.php Contacts at the Royal Danish Embassy in Riga, Latvia: The Trade Council in Riga Inese Leja-Raphael Commercial Officer (+371) 29 29 72 04 (+371) 67 22 62 10, ext. 32 E-mail: inelej@um.dk Webpage: www.letland.um.dk