Completely Up Front Monthly Planner - June 2010 Front-end solutions

Front-end solutions
Completely Up Front
Monthly Planner - June 2010
Merchandising tips • 2
Up front with private label • 3
Up front opportunities • 4
up front MERCHANDISING TIPS
Family planning
Deodorant category
The Family Planning category could very well
be renamed Sexual Wellness. This category is
becoming a new focus for the independent
and chain drug stores as a new area to bolster
front-end sales. And although the majority of
the sales in this category consist of products
that have traditionally defined sexual wellness
(lubricants and contraceptives),
huge gains are being made by smaller
segments such as sexual enhancement
products and devices.
The Deodorant category is a small segment
of the Independent Drug class of trade,
with a market share of 1.08%; but utilizing
this category can increase the consumer’s
market basket in drug stores by 50%. In all
outlets (Food, Drug, and Mass), the Deodorant
Category sales are about $2.6B and penetrate
82% of households.
Dan Ciucki
Category Manager
According to recent surveys, Americans are
beginning to realize that a healthy sex life is part of overall wellness
and they are seeking more sexual satisfaction. Their attitudes toward
sexual wellness products may be evolving as we see more and more
TV and print advertising for such products as Viagra, Cialis, natural
performance pills and assorted condom brands. We have seen such
products as vibrating rings, fingertip massagers and more enter into
the market. Now this isn’t to say that an independent pharmacy needs
to carry some or all of these products, but they do need to analyze what
they carry and how they want their sales to grow in this category. A
new direction needs to be defined.
The lubricant segment of this category has
shown huge gains over the last few years.
Mainly driven by Johnson & Johnson with
their K-Y brand, J&J has introduced such
items as K-Y Kissable Sensations, K-Y Intense,
and K-Y Yours and Mine lubricants. J&J hopes
to increase intimacy among couples and is
conducting a program in Canada on intimacy
to study exactly this topic.
With such a wide assortment of deodorants
out there having the right product mix is key
Sara Moosman
for this category. Consumers look for easy to
Category Management
shop plan-o-grams and feel confident in their
Advisor
purchase decisions when they are able to shop
a clear and concise vertical footprint. “Simplify
your Shelf” is a great rule of thumb to keep in mind when creating your
footprint and it will assist in driving growth and enhancing consumer
satisfaction. For those stores with limited front end space deodorants
can be merchandised as part of a “Best of the Best” Plan-o-gram which
includes hair care, oral care, and shaving.
Below are a few more retail solutions to keep in mind when creating
your product mix.
• Expand space on leadership brands to drive category growth
- Secret, Dove, Old Spice, Axe, Gillette and Right Guard make up
55% of the sales in the deodorant category
• Anchor the set with clear male and female brands to the right and left
• Place premium products and innovation at eye level and be first
to market
- Clinical strength, soothing, and mineral deodorants are currently
leading the category in growth and innovation
• Aerosols, secondary and niche brands placed on bottom shelves
• Offer twin pack representation on leading brands for value seekers
And finally, the condom category is one of
the few segments that can benefit from a
recession. Since more people are staying at home in an effort to save
money and spend less, demand for prophylactics can only grow.
With long-term economy issues and the cost of having a large family,
condoms are an inexpensive, reliable form of contraception. This is a
great time to evaluate your current Family Planning category to see
what should be added or deleted to try and capture those additional
sales. Listed below are some key items that should be in your Family
Planning section.
CIN
1443480
2854883
1172857
3951316
2854875
3103009
1116961
3694130
4072518
1232347
2
COMPLETELY UP FRONT
DESCRIPTION
Ept 1 Sng
Clearblue Easy Fertility Mon 1
K-Y Jelly 4oz
First Response Erslt 2
Clearblue Fertility Sticks 30
Durex Enhanced Plsr Bulk
Delfen 12.5% 17gm Strtr
Vcf 12.5% 0.6oz W/Apl Cncp
K-Y Yours + Mine 3oz
Trojan 36 Reg Foil
DESCRIPTION
Precise Pain Relief Patch Regular 4ea
Precise pain Relief Stick 2.3oz
Precise Pain Relief Patch Large 3ea
Precise pain Relief Cream 2.5oz
CIN
UPC
4279204
300450591142
4279121
300450593023
4279196
300450591135
4279725
300450597021
All products may not be stocked in all distribution centers
up front PRIVATE LABEL
Up Front with Private Label
Why buy Leader® Brand?
Cardinal Health is proud to introduce to you a new and improved Leader® Brand line of sun
care products! Out with the old and in with the new! As our business continues to grow and
improve, why shouldn’t our Leader® Brand? The name “Leader®” is not just a coincidence; it
is a declaration.
Why? The new Leader® Brand sun care line comes with the most up-to-date formulation
and packaging available on the market. All of the formulations, from the continuous sprays,
to the lotions, to the gel are National Brand Equivalent. All of Leader® packaging has been
streamlined and up to date with all the trends of national brand packaging. With new
ergonomic bottle design and twist lock caps on all of our continuous sprays, the Leader®
Brand can now go toe-to-toe with the national brands. Leader® sun care will look, feel and
perform like national brands with increased profitability!
Jim Saddler
Jennifer Culp
Private Label
Category Manager
Private Label
Category Management
Advisor
And speaking of profitability…
Buying Leader® Brand is a true win-win. First of all, retailers win because of much higher
profit margins with Leader® Brand than with a national brand. On average, a retailer will
make over 50% on the sale of Leader® products in comparison to an average of
25% on a national brand. Secondly, customers win because they can buy a product proven
to work as good, if not better, as the National Brand Equivalent at 70% of the price! One
sale is all you need and you will have a surprisingly satisfied customer who will continue to
purchase your private label products!
So why buy Leader® Brand? The question can be answered with a question. Why not?
Skin complexion Sun’s impact on the skin Suggested SPF
to avoid sunburn
Very Fair Always burns easily; never tans SPF 30 - SPF 50
Fair Always burns easily; tans minimally SPF 30 - SPF 50
Light Burns moderately; tans eventually SPF 15 - SPF 30
Medium Burns minimally; always tans well SPF 6 - SPF 15
Dark Rarely burns; tans readily SPF 2 - SPF 10
Very Dark Never burns; becomes deeply pigmented SPF 2 - SPF 10
LEADER®
DESCRIPTION
CIN
UPC
Aloe Vera 16oz
Sunscreen Baby SPF50 8oz
Sunscreen Dark Tan SPF4 8oz
Sunscreen Kids SPF50 6oz
Sunscreen SPF15 6oz
Sunscreen SPF30 6oz
Sunscreen SPF70 6oz
Sunscreen SPF30 8oz
Sunscreen SPF50 8oz
Sunscreen Sport SPF30 6oz
Sunscreen Sport SPF50 6oz
Sunscreen Sport SPF50 8oz
4247052
4246773
4246765
4246666
4246682
4246690
4246708
4246781
4247011
4246724
4246757
4247086
096295117943
096295117905
096295117899
096295117837
096295117844
096295117851
096295117868
096295117912
096295117929
096295117875
096295117882
096295117936
cardinalhealth.com
% OFF
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10
%
OFF
COMPLETELY
UPFOCUS
FRONT
FRONT END
3
up front OPPORTUNITIES
Consumer Health retail pricing
Diabetes Specialized Care Center
As a Cardinal Health customer, there are
several different retail pricing strategies
that are available to you. You may choose
to subscribe to Hamacher or Leader® zone
retail pricing or maybe you are using the
Retail attach to function.
Three hundred twenty-eight Cardinal
Health customers are known by their
pharmacy customers and within the
community as Diabetes Specialized
Care Centers.
The more you know…….
In this issue, I would like to focus on your
customer default retail price profile. Every
customer who receives retail price stickers
is required to have a defined default retail
price strategy. It is particularly important
that your overall retail price strategy is
taken into consideration when identifying the components for
your default profile. Potentially this strategy can be applied every
time a retail price is calculated if the retail price is not found
within any other strategy type (i.e., Hamacher or Leader® zone
retail pricing).
There are three components within this strategy: retail label plan
code, calculation type and label code multiplier. The retail label
plan code is the base number used in the retail price calculation.
The calculation type is the mathematical formula used to arrive
at the retail price. The last component for the default profile is
the label code multiplier; this number is either the multiplier or
the divisor in the equation. There are several options for each
component and they are listed below.
Components
Options
Retail label plan code
A=Reference Price
B=Customer Base
(normal acquisition)
C=Customer Actual Acquisition
D=MSRP
Calculation type
M=Markup
G=Gross Margin
Number in decimal format
Label code multiplier
Contact your sales consultant for an in-depth discussion of how
each component’s options can impact your store’s retail pricing
strategy. Having these discussions will allow you to make informed
choices that are best suited for your business needs.
Please visit me in the Showcase booth at this year’s Retail Business
Conference.
One of the benefits of being a Diabetes
Specialized Care Center is the training
for pharmacists in a certificate
training course through APhA titled,
Kirsten Hochradel
Pharmaceutical Care for Patients
Manager,
Diabetes Specialized
with Diabetes. This course focuses on
Care Center
the pharmacists’ role in the area of
diabetes management, emphasizing
a healthcare team approach and
seeks to foster the implementation of pharmaceutical care
interventions that will promote disease managements.
A highlight to enrolling as a Diabetes Specialized Care Center is
the access to the valuable resource, Creative Pharmacist
www.creativepharmacist.com. Creative Pharmacist teaches in
three important areas of pharmacy concerning diabetes care:
• Making a measurable difference in the health of patients
• Improving margins
• Creating loyalty with both patients and practitioners
Each month, participants receive diabetes curriculum
downloads, clear and concise speaker notes, a patient handout,
and a sample quarter page flyer that can be used as bag
stuffers. These tools are designed to help pharmacies attract
patients with diabetes. Creative Pharmacist also provides
information on how to build and bill for auxiliary services
and products. Approximately every 45 days, innovative niche
marketing ideas are available, revealing new opportunities to
capture the entire needs of the chronic patient.
By incorporating Creative Pharmacist into the Cardinal Health
Diabetes Specialized Care Center, pharmacists will have all
the necessary skills and tools to educate patients on proper
diabetes care. This valuable addition to the Diabetes Specialized
Care Center provides a comprehensive program with
supporting materials to help position your pharmacy as true
diabetes experts!
If you have any questions regarding the Diabetes Specialized
Care Center or if you are interested in enrolling, please contact
Kirsten Hochradel at Kirsten.Hochradel@cardinalhealth.com.
Send your questions to me at debra.dunn@cardinalhealth.com
and I will answer them in the following issue.
4
COMPLETELY UP FRONT
All products may not be stocked in all distribution centers
up front OPPORTUNITIES
Immunizations Specialized Care Center
For the more than 550 stores enrolled in the Immunizations Specialized
Care Center program, consider taking this
course being offered as part of the program.
Not enrolled? Learn more today!
Course Description:
Pharmacy-Based Immunization Delivery
will focus on providing pharmacists with
the training, skills and resources necessary
to establish and promote successful adult
immunization services. Detailed information
about routine adult immunizations will
be provided in the self-study modules and
Donya Péay Lewis
reinforced during live training using case
Manager, Immunization
studies and interactive discussions. Pharmacists
Specialized Care Center
will be expected to demonstrate intramuscular
and subcutaneous injections on a partner
during the seminar and are asked to wear clothing that will allow easy
access to the deltoid muscle. Pharmacists also must complete a selfstudy learning guide and assessment test prior to attending the session.
A final exam will be administered at the conclusion of the program.
2010 Cardinal Health Immunizations Certificate Course Schedule
Date
City
July 7-8, 2010
San Juan, PR
July 22, 2010
Denver, CO (RBC)
August 21-22, 2010
Los Angeles, CA
September 18-19, 2010
Dallas, TX
October 16-17, 2010
Portland, OR
November 6-7, 2010
Milwaukee, WI
December 4-5, 2010
Orlando, FL
Continuing Education Credit:
Successful completion of the live seminar component involves passing
the final exam with a grade of 70% or higher and demonstrating
competency in two intramuscular and one subcutaneous injections.
Successful completion of this component will result in 8.0 contact
hours of continuing education credit (0.80 CEU).
ACPE UPN: 202-999-09-001-L01-P
Successful completion of the self-study component involves passing
the self-study assessment questions with a grade of 70% or higher and
will result in 12.0 contact hours of continuing education credits (1.2
CEU). ACPE UPN: 202-999-09-002-H01-P
Home Healthcare Specialized
Care Center
We understand the challenges retail
pharmacies face in our nation’s everchanging world of healthcare. The Home
Healthcare Specialized Care Center
was designed to help. The Business
Strategy and Operations Webinars are
valuable classes that help support our
65 pharmacies that are enrolled in the
Home Healthcare Specialized Care
Center. Miriam Lieber, President of
Karen Ackerman
Lieber Consulting, speaks in June about
Manager, Home Healthcare
Specialized Care Center
“Medicare Part B Topics: ABNs and
Patient Files” and Mary Ellen Conway,
President of Capital Healthcare Group, will speak in July about
“Maintaining Your Accreditation: Preparing for Re-Survey.”
These monthly webinars are a great way for pharmacies to stay
current with competitive bidding, maintaining accreditation,
reimbursement support and re-accreditation assistance. Pharmacies are able to speak live with our accreditation experts
during these classes and supporting documentation is always
provided to members of the Specialized Care Center. Customer service is always a competitive advantage where
pharmacies can distinguish themselves. The Home Healthcare
Specialized Care Center recognizes the need to differentiate from
larger chain competitors and has added “Caregiver Months” for
those enrolled in the program. “Incontinence, Bathroom Safety
and Awareness, Pain Management and Asthma Control” are
just some of the monthly topics. Pharmacies receive shipments
of educational materials, samples, coupons and rebates for
customers. “Caregiver Months” has enabled pharmacies to
put their personal touch on each monthly topic by hosting
“Bathroom Safety Days” or advertising weekend sales. The Home Healthcare Customer Support team provides
personalized attention, product knowledge and excellent service
and can be reached at 1.800.530.2696.
Please visit the Home Healthcare Specialized Care Center booth
at RBC for an enrollment special.
For more information about the Immunizations Specialized Care
Center program, contact your sales consultant or Donya Péay Lewis at donya.lewis@cardinalhealth.com
Tip of the month
Whether you have been in business one year or 11 years, pull all the stops
out to celebrate your anniversary each year. It offers you unlimited marketing
opportunities, as well as a chance to create excitement and gain additional
visibility for your store in the community.
Even though a one- or five-year anniversary may not appear to be impressive,
it is in retail when you consider the turnover rate. By focusing attention
on your anniversary, you are demonstrating to your customers and the
community that you have a stable, successful operation.
cardinalhealth.com
The easiest, most logical way is to hold a special “Anniversary Sale.” It focuses
on your success and offers your customers the opportunity to share it with
you. Use this “thank you” theme in your advertising, in your windows and
in your store. Make your customers feel they are a part of the family and
you want to share your success with them. In planning the anniversary sale,
contact your suppliers and what they might provide. It might be in pricing,
special products or other area of marketing.
©Edgar A. Falk
COMPLETELY
UPFOCUS
FRONT
FRONT END
5
up front NEW ITEMS
New items
Neutrogena Men’s Sensitive Skin Shave Cream
and Post Shave Balm
Benefits/Technology
With Pro-Soothe™ Technology, only
from Neutrogena Men
• Unique combination of calming
and soothing ingredients,
including soy, feverfew,
and glycerin
• Starts working on contact
• Protects and calms sensitive skin
• Prevents redness,
razor bumps and ingrown hairs
DESCRIPTION
CIN
UPC
%OFF
Men’s Sensitive Skin Post Shave Balm 3.4oz
Men’s Sensitive Skin Shave Cream 5.1oz
4289922
4289948
070501120170
070501020357
10%
10%
Schick Hydro
• UltraGlide Blades with
skin guards that reduce
irritation
• Advanced lubrication
for effortless glide and
hydration
• Flip Trimmer on Hydro 5
addresses consumer
need for shaves in hard
to reach areas
• Free-standing insert
June 13, 2010
• Expected Sales of
$150MM in year one
for Hydro Mega Brand
DESCRIPTION
CIN
UPC
Hydro 3 Razor 1ea
Hydro 3 Refill 4ea
Hydro 5 Razor 1ea
Hydro 5 Refill 4ea
Hydro Moisturizing Shave Gel 8.4oz
Hydro Sensitive Skin Shave Gel 8.4oz
4290664
4290722
4290706
4290755
4290748
4290714
841058014003
841058014010
841058015000
841058015017
841058016014
841058016007
%OFF
12%
12%
12%
12%
12%
12%
New
BIC Shaver
Items
Zewa Body Relax
- Relieves back pain
- Stimulates tired, sore and aching muscles
- Pre-programmed and easy to use
- FDA approved for OTC sales
DESCRIPTION
CIN
UPC
Body Relax II 1 ea
4256335
682891210173
OneTouch® Delica™
• Smallest needle from OneTouch®
• Reduced vibration
• Smoother, more precise lancing
6
DESCRIPTION
CIN
UPC
OneTouch® Delica™ Lancing Device
OneTouch® Delica™ Lancets
4285755
4285870
353885006927
353885006934
COMPLETELY UP FRONT
BIC Twin Select 3-pack
• Twin Select is the only twin-blade shaver to
grow share over the last two years
BIC Flex 4 Shaver for Men
• Offers consumer the best value on a brand
premium disposable four-blade shaver
BIC Hybrid
• Outstanding value with six disposable blades
BIC Bella Scented Shaver for Women
• The affordable four-blade women’s premium
disposable shaver with Flexiblade technology BIC 3 Sensitive for Women
• BIC 3 Women’s has a modern, attractive shelf
presentation which separates it from other SKUs
on the shelf
DESCRIPTION
CIN
UPC
Bic 3 Sensitive 8ea
Flex 4 Blades Disposable 3ea
Hybrid Advance 3 Blades 6ea
Soleil Bella 4 Blades 3ea
Twin Select 2 Blades 3ea
4295275
4290813
4290870
4290805
4290888
070330722613
070330722590
070330722620
070330722606
070330703704
All products may not be stocked in all distribution centers
up front SEASONAL END CAPS
June Suggested Seasonal End Cap
Customers are increasingly becoming aware of the dangers of sun exposure and
taking steps to prevent overexposure to harmful rays. By utilizing the Suncare Endcap
originally included in Leader® Retailing RoadMap in January, you will have a great
selection of products to meet your customers’ needs.
Katie Georgenson
Product/Marketing Sr. Manager
To print your own planograms, go to
Consumer Health Front End Specials (CHEFS)
on cardinalhealth.com
cardinalhealth.com
SHELF 01
PEG #
CIN #
UPC
PRODUCT DESCRIPTION
MANUFACTURER
4016465
4110000210
COPRTNE DRY OIL 6OZ C/SP SPF4
SCHERING-PLG
4246765
9629511789
LDR SUNSCREEN DRKTAN AR 6OZ S
LEADER PRIVATE LABEL
3709847
4110000146
COPRTNE C/SP 6OZ WP SPF10
SCHERING-PLG
1415140
4110008181
COPRTNE SUNSCREEN 8OZ SPF8
SCHERING-PLG
1474071
7965600025
BAN BOAT TAN 8OZ DARK SPF4
ENERGIZER PC
4255378
7548608743
H T DARK TAN OIL 8OZ
ENERGIZER PC
4255295
7548608742
H T DARK TAN LOT 8OZ SPF4
ENERGIZER PC
1477223
4110008647
SOLARCAINE ALOE AEROSOL 4.5OZ
SCHERING-PLG
2560852
7166100136
ALOE VERA 6OZ
FRUIT OF THE EARTH
1860725
7166100120
FRT OF E ALOE VERA 12OZ
FRUIT OF THE EARTH
3776028
7166161200
ALOE MIST C/SP 6OZ
FRUIT OF THE EARTH
3775822
7166161332
COOL BLUE ALOE MIST 6OZ
FRUIT OF THE EARTH
4247052
9629511794
LDR ALOE VERA GL 16OZ SOOTH
LEADER PRIVATE LABEL
1571801
7965600008
BAN BOAT ALOE AFTSN 16OZ PUMP ENERGIZER PC
FACINGS
1
1
1
1
1
1
1
1
1
1
1
1
1
1
SHELF 02
PEG #
CIN #
UPC
PRODUCT DESCRIPTION
MANUFACTURER
2953867
34533433504
VANICREAM SNSC 4OZ SPF35
PHARMACEUTICALS SPECIALTIES
3696556
34533433604
VANICREAM SNSC 4OZ SSN SPF60
PHARMACEUTICALS SPECIALTIES
2706687
89519300101
PRESUN ULTRA 4OZ SPF30
CUTIX INC
2706711
89519300102
PRESUN ULTRA 4OZ SPF30
CUTIX INC
3261146
30096068804
SOLBAR ZINC 4OZ SPF38
PERSON & COVEY
1532076
30096068604
SOLBAR SPM PF ULTRA 4OZ SPF50
PERSON & COVEY
3486511
35889272159
TOTAL BLOCK 2OZ CLEAR SPF65
FALLENE LTD
4115390
89764000212
NO AD SUNBLOCK 16OZ SPF15
SUN & SKIN RESEARCH, INC
4115408
89764000214
NO AD SUNBLOCK 16OZ SPF30
SUN & SKIN RESEARCH, INC
4115960
89764000218
NO AD SUNBLOCK 16OZ SPF45
SUN & SKIN RESEARCH, INC
4116026
4116733206
BULLFROG M/M 6OZ UVX SPF36
CHATTEM
4248266
4116733095
BULLFRG MRTHN UV 6OZ SPF50
CHATTEM
3713104
4116733077
BULLFROG M/C 4.7OZ SPF30
CHATTEM
FACINGS
1
1
1
1
1
1
1
1
1
1
1
1
1
SHELF 03
PEG #
CIN #
UPC
PRODUCT DESCRIPTION
MANUFACTURER
3805256
4110000169
COPRTNE WTRB QCKCVR 6OZ SPF50 SCHERING-PLG
4246773
9629511790
LDR SUNSCREEN BABY LT 8OZ SPF
LEADER PRIVATE LABEL
4016283
4110000177
COPRTNE WTRB PUR/SMP 8OZ SPF50 SCHERING-PLG
4116018
4110000220
COPRTNE WTRB 8OZ SPF70+
SCHERING-PLG
3710290
4110000140
COPRTNE KIDS C/S 6OZ SPF50
SCHERING-PLG
4246666
9629511783
LDR SUNSCREEN KIDS SP 6OZ SPF
LEADER PRIVATE LABEL
4115994
4110000233
COPRTNE KIDS 6OZ C/S SPF70+
SCHERING-PLG
4251591
4110000171
CPPRTN KID P/S LOT 8OZ SPF50
SCHERING-PLG
3919206
38137001274
AVEENO BBY CN/PR 4OZ S/B SPF55
J&J
4114518
8680086004
NEUT PUR FR 3OZ SPF60+
NEUTROGENA
4113627
8680086007
NEUT WTRGD KDS 5OZ SPF70+
NEUTROGENA
3520129
7965600705
BAN BOAT KIDS S/B 8OZ SPF50
ENERGIZER PC
3707825
7965600878
BAN BOAT U/M 6OZ SPRT SPF30
ENERGIZER PC
4251906
7965604971
BAN/BT SPORT LOT 8OZ SPF30
ENERGIZER PC
FACINGS
1
1
1
1
1
1
1
1
1
1
1
1
1
1
SHELF 04
PEG #
CIN #
UPC
PRODUCT DESCRIPTION
MANUFACTURER
4246682
9629511784
LDR SUNSCREEN SP 6OZ SPF15
LEADER PRIVATE LABEL
3614336
4110000142
COPRTNE C/SP 6OZ WP SPF30
SCHERING-PLG
4246690
9629511785
LDR SUNSCREEN SP 6OZ SPF30
LEADER PRIVATE LABEL
3805058
4110000173
COPRTNE C/SP 6OZ WP SPF50
SCHERING-PLG
4246708
9629511786
LDR SUNSCREEN AP 6OZ SPF70
LEADER PRIVATE LABEL
1266071
4110004903
COPRTNE 4OZ SPF15
SCHERING-PLG
1477165
4110008632
COPRTNE 4OZ SPF30
SCHERING-PLG
4246781
9629511791
LDR SUNSCREEN LT 8OZ SPF30
LEADER PRIVATE LABEL
4247011
9629511792
LDR SUNSCREEN LT 8OZ SPF50
LEADER PRIVATE LABEL
3709821
4110000164
COPRTNE SPRT C/SP 6OZ WP SPF15
SCHERING-PLG
3614328
4110000138
COPRTNE SPORT 6OZ WP SPF30
SCHERING-PLG
4246724
9629511787
LDR S/SCRN SPORT AR 6OZ SPF30
LEADER PRIVATE LABEL
4246757
9629511788
LDR SUNSCREEN SPORT SP 6OZ SP
LEADER PRIVATE LABEL
3107612
4110000537
COPRTNE SPORT 8OZ SPF50
SCHERING-PLG
4247086
9629511793
LDR SUNSCREEN SPORT LT 8OZ SP
LEADER PRIVATE LABEL
FACINGS
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
SHELF 05
PEG #
CIN #
UPC
PRODUCT DESCRIPTION
MANUFACTURER
4257655
8680086027
NEUTROGENA SPCT 3OZ SPF100
NEUTROGENA
4012050
8680087270
NEUT AGE SHD 3OZ FCE SPF70
NEUTROGENA
4114468
8680087290
NEUT AGE SHD 3OZ SPF90+ FAC
NEUTROGENA
4257861
8680086013
NEUTROGENA AG/S 3OZ SPF 55
NEUTROGENA
3718640
8680068790
NEUT U/S S/B 3OZ SPF55
NEUTROGENA
3920170
8680068770
NEUT U/S S/B 3OZ SPF70
NEUTROGENA
4270989
8680087310
NEUTROGENA U/S 3OZ SPF100
NEUTROGENA
4012316
8680068870
NEUT U/S BDY/M 5OZ SPF70
NEUTROGENA
3708831
8680087055
NEUT FRESH CL S/B 5OZ SPF45
NEUTROGENA
2909679
8680000079
NEUT S/B 4OZ SNST SKIN SPF30
NEUTROGENA
2990778
8680068173
NEUT H/DF UVA/UVB 4OZ SPF45
NEUTROGENA
4114336
8680087025
NEUT SPT 2.5OZ SPF70+
NEUTROGENA
4113833
8680086960
NEUT ULTM SPRT 5OZ SPF70+
NEUTROGENA
4012761
38137001121
AVEENO A/N CN/PR 5OZ SPF70
J&J
3708872
38137001460
AVEENO FACE S/B 3OZ SPF30
J&J
FACINGS
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
COMPLETELY
UPFOCUS
FRONT
FRONT END
7
up front OPPORTUNITIES
Let local store marketing help
build your business!
Do you need help with
Doctor Detailing?
Want to enhance
your website?
Is there a new
competitor in town
taking away your
customers?
The Cardinal Health Local Store Marketing team is committed to
giving you the tools to increase traffic and sales at your pharmacy.
By utilizing our marketing and advertising expertise, you’ll be able
to capitalize on the opportunities your pharmacy has to offer.
When you enroll in Local Store Marketing, you’ll receive professional
consultation and a customized local marketing plan unique to
your pharmacy. This personalized service is designed to help you
increase your customer base and generate greater revenue.
Other benefits of Local Store Marketing:
• Demographic/market research - Annual demographic analysis
includes geographic and psychographic targeting and mapping
• Access to The KIT - Customize flyers, posters, bag clippers, print
ads, radio and television scripts with this online resource offering
an expanded library of specialty campaigns such as flu, delivery
service and compounding
• Local advertising - Access to professional media buying services
• Preferred vendor pricing
• Enhanced website
• Annual promotional calendar - Monthly
marketing calendar highlighting pharmacy
promotional concepts supported by marketing
materials on The KIT and monthly end cap
shipment recommendations
• Local event support - Direction on event
coordination and execution
• Marketing success guides - Available at a
nominal cost on key topics such as competitor
closings, doctor detailing and grand openings
• Newsletter - Monthly updates on programs
and services
If you want to learn more about these programs, please e-mail us at
GMB-LocalStoreMarketing@cardinalhealth.com
8
COMPLETELY UP FRONT
All products may not be stocked in all distribution centers
up front PROMOTIONS
8
%
OFF
15%
OFF
DESCRIPTION
CIN
UPC
Boudreaux’s Baby Kisses 0.35oz
Boudreaux’s Butt Paste Natural 2oz
Boudreaux’s Butt Paste 2oz
Boudreaux’s Butt Paste 4oz
Boudreaux’s Butt Paste 16oz
Wound Wash Saline 0.9% 3oz
Wound Wash Saline 0.9% 7oz
Wound Wash Saline 0.9% 7.1oz
4072286
4218426
2299022
2299030
2299048
2961118
2868552
4221446
362103666003
362103334001
362103333028
362103333042
312230333163
350486085535
350486085528
350486085603
%OFF
8%
8%
8%
8%
8%
8%
8%
8%
DESCRIPTION
CIN
UPC
Arthri-Flex Tabs 120ea
Glucosamine/Chond 500-400mg 150ea
Glucosamin/Chond 500-400mg 180ea
Glucosamin/Chond 750-600mg 150ea
Glucosamine/Chond Plus 120ea
Glucosamine Relief 1000mg 120ea
3012242
2956316
3339561
2993905
2993939
3141975
740985226230
740985223147
740985226391
740985224816
740985224953
740985222157
%OFF
15%
15%
15%
15%
15%
15%
10-13%
OFF
DESCRIPTION
CIN
UPC
Exfoliator for Legs and Body 3 in 1 5.4oz
Face Cream w/ Baby Oil Tube 2oz
For Men Hair Remover 8oz
Lotion Aloe and Lanolin 9oz
Lotion Cocca Butter 9oz
Lotion Sensitive with Baby Oil 9oz
Naturally Smooth Lotion Cucumber Melon 9oz
Precision Face and Upper Lip Kit .69oz
4238986
1240738
3278819
2709004
2709012
2708899
3519758
4280202
022600290001
022600210313
022600236818
022600223290
022600223399
022600223191
022600223498
022600210603
cardinalhealth.com
%OFF
13%
13%
10%
13%
13%
13%
13%
13%
DESCRIPTION
CIN
UPC
Pretty Soft Kiwi Spray 4.6oz
Salon Divine Microwavable Body Wax Kit 14oz
Sensitive Gel Cream 5.4oz
Sensitive Bikini Cream 1..7oz
Sensitive Face Cream .69oz
Shower Power Exfoliating 5.1oz
Shower Power Sensitive 5.1oz
Shower Power Moisturizing 5.1oz
4018313
4042651
4018305
4096509
4280186
4042933
4238960
4096517
022600278016
022600285007
022600267003
022600280019
022600280002
022600233039
022600233060
022600233008
%OFF
13%
13%
13%
13%
13%
13%
13%
13%
COMPLETELY
UPFOCUS
FRONT
FRONT END
9
up front PROMOTIONS
PANTENE PRO-V RELAUNCH
INNOVATION HIGHLIGHTS
ADVANCED TECHNOLOGY
• Custom designed solutions that meet the specific needs of
each hair structure
CONSUMER INTUITIVE ARCHITECTURE
• New architecture based on hair structures designed to help
in the selection process
• Reduction in number of collections designed to ease
consumer navigation
SIMPLIFIED SHOPPING EXPERIENCE
• New product groupings for each hair structure designed to
simplify the shopping experience
• Reduction in total brand SKU count designed to minimize
confusion at shelf
UNPRECEDENTED MARKETING SUPPORT
• Largest multi-touch point, holistic marketing campaign in
Pantene US history
• Fast start to drive awareness, trial and education on the
new architecture
10
COMPLETELY UP FRONT
All products may not be stocked in all distribution centers
up front PROMOTIONS
DESCRIPTION
CIN
UPC
ProGlide Manual 6 Cartridges 4285920
047400307797
ProGlide Power 6 Cartridges 4285953
047400307780
ProGlide Manual Razor 1ea
4285995
047400302846
ProGlide Power Razor 1ea
4286001
047400302525
ProSeries Lotion Instant Hydration 1.7oz
4286092
047400316652
ProSeries Intense Cooling Lotion 3.3oz
4286126
047400309722
ProSeries Thermal Face Scrub 3.3oz
4286019
047400309715
ProSeries Sensitive Face Wash 5oz
4286050
047400309708
cardinalhealth.com
COMPLETELY
UPFOCUS
FRONT
FRONT END
11
up front PROMOTIONS
5
%
12
COMPLETELY UP FRONT
OFF
All products may not be stocked in all distribution centers
up front PROMOTIONS
Save
Save
45%
Save
10%
15%
Carex Health Brands
Apex-Carex
CIN
Inflame Away
CIN
Description 4212676Celadrin Extra Strength SoftGels
60ea
UPC 8-92050-00160-7
Save
Description 3650298Cane Designer Folding Blue 1ea
UPC 0-23601-05350-3
3650280 Cane Designer Folding Red 1ea
UPC 0-23601-05340-4
2215358 Pill Pulverizer 1ea
UPC 0-76855-70029-7
4053740 Coccyx Cushion Memory Foam1ea
UPC 0-23601-03101-3
1000710 Pill Splitter 1ea
UPC 0-76855-70028-0
3003639 Dual-Paddle Adult Folding Walker 1ea
UPC 0-86876-15756-7
3514569 Pill Organizer 7 Day
Ultra Bubble Lock 1ea
UPC 0-76855-70072-3
3003688 Dual-Paddle Adult Folding Walker
w/5 inch Wheels/Glides 1ea
UPC 0-86876-15757-4
3714201 Transport Chair 19 Inch 1ea
UPC 0-23601-01226-5
3542370 Walker Basket Canvas
161/2"W X 6"D X 71/4"H
UPC 0-23601-82900-9
Save
Serenity
10%
4105615 Walker Explorer 5 inch Wheels
UPC 0-23601-02867-9
Description 3650314 Walker Roller w/Hand Brakes and
8 inch Wheels 1ea
UPC 0-23601-01222-7
3574696Tena Protective Underwear Extra
Large 4X12ea
UPC 768702724128
3645876Tena Protective Underwear Large
4X16ea
UPC 768702723312
3645868Tena Protective Underwear
Medium 4X16ea
UPC 768702722315
3645843Tena Protective Underwear Small
4X16ea
UPC 687027213158
Save
3964764 Walker Ski Glides 11/8 inch 2ea
UPC 0-23601-01809-0
Arrid
CIN
Description 3660974 XDry ClearGel Cool Shower 2.8oz
UPC 0-22600-19124-7
Description 4024691 Dual-Temp Reusable Cold Pack 1ea
UPC 0-37646-10120-4
4024683 Hot and Cold Reusable
Compress 1ea
UPC 0-37646-10300-0
4245452 Ice and Gel Cold Cyro Pack Large 1ea
UPC 0-37646-61000-3
4245445 Ice and Gel Cold Cyro Pack
Medium 1ea
UPC 0-37646-60000-4
cardinalhealth.com
Save
10%
3660966 XDry ClearGel Morning Clean
2.8oz
UPC 0-22600-19114-8
Spenco
3660917 XDry Invisible Solid Ultra Fresh
2.6oz
UPC 0-22600-10262-5
Thera-Med
2868701 Walker Wheels 5 inch Fixed 2ea
UPC 0-86876-15421-4
3762770 XDry ClearGel Ultra Fresh 2.8oz
UPC 0-2260019164-3
4165304 XDry Invisible Solid
Spring Blossom 2.8oz
UPC 0-22600-12301-9
10%
CIN
Description 3723350Mediplanner 7 Day 1ea
UPC 0-76855-70069-3
10%
CIN
CIN
3660933 XDry Invisible Solid
Morning Clean 2.6oz
UPC 0-22600-10362-2
3663952 XDry Invisible Solid Soft Breeze
2.6oz
UPC 0-22600-10962-4
CIN
Description 3196433 P olySorb Cross Trainer Insoles Size 1
UPC 0-38472-35911-1
3195161 PolySorb Cross Trainer Insoles Size 2
UPC 0-38472-35912-8
3196441 PolySorb Cross Trainer Insoles Size 3
UPC 0-38472-35913-5
3196458 PolySorb Cross Trainer Insoles Size 4
UPC 0-38472-35914-2
3196474 PolySorb Cross Trainer Insoles Size 5
UPC 0-38472-35915-9
1417815 XX Solid Regular 2.7oz
UPC 0-22600-19062-2
4128492 PolySorb Total Support Insoles Size 2
UPC 0-38472-79096-9
2946044 XX Cool Shower 2.7oz
UPC 0-22600-18162-0
4128526 PolySorb Total Support Insoles Size 3
UPC 0-38472-79097-6
1688027 XX Ultra Fresh 2.7oz
UPC 0-22600-18462-1
4128534 PolySorb Total Support Insoles Size 4
UPC 0-38472-79098-3
1417807 XX Unscented 2.7oz
UPC 0-22600-18062-1
4128542 PolySorb Total Support Insoles Size 5
UPC 0-38472-79099-0
COMPLETELY
UPFOCUS
FRONT
FRONT END
13
up front PROMOTIONS
Save
Save
Save
8%
10%
Chattem
Excedrin
CIN
CIN
4229043Dexatrim Max Slim Packs Powder
Mix Fruit Fusion 22ea
UPC 0-41167-20620-1
Description 4239240Menstrual Complete 20ea
UPC 3-00676-34120-0
Description 4026852 Dexatrim Max Complete 60ea
UPC 0-41167-20300-2
Save
10%
4105433 Dexatrim Max Complex 7 60ea
UPC 0-41167-20610-2
2364834 Pamprin Maximum Strength
Muliple Symptom 20ea
UPC 0-41167-30012-1
12%
Miranel
CIN
Description 4036901Miranel AntiFungal Foot Care 2%
Cream 1oz
UPC 3-03950-13191-7
Save
20%
3703832 Pamprin Maximum Strength Max
24ea
UPC 0-41167-30065-7
Afrin
CIN
1027267 Pamprin Maximum Strength
Cramp 16ea
UPC 0-41167-30021-3
Description 1090927 Pamprin Maximum Strength
All Day 20ea
UPC 0-41167-31021-2
1430123Extra Moist 15mL
UPC 3-00854-00401-9
1200021 Original 15mL
UPC 3-00850-75605-9
1214766 Severe Congestion 15mL
UPC 3-00850-47405-2
CIN
Description 3666369Disposable Underpad 23X36 inch
10X15ea
UPC 1-86679-27229-7
3975133 Disposable Washcloths
Pop-Up Pack 12X48ea
UPC 1-86679-27411-6
Save
10%
2155083 Sinus 15mL
UPC 3-00854-11201-1
Attends
Save
10%
Crystal Body Deodorant
CIN
WellPatch
CIN
Description 4017836Back Ache Relief XL 4ea
UPC 3-10742-09878-5
4160289 Heat Warming Pads 4ea
UPC 3-10742-09843-3
3625282 Migraine Cooling Headache Pads
XL 4ea
UPC 3-10742-01565-2
4160248 Natural Capsaicin Relief Pads 4ea
UPC 3-10742-01974-2
14
COMPLETELY UP FRONT
Description 4272860Essence Body Spray Pomegranate
4oz
UPC 0-86449-11991-6
4272852 Essence Roll-on Lavender &
White Tea 4oz
UPC 0-86449-21661-5
4272829 Essence Roll-on Pomegranate 4oz
UPC 0-86449-11661-8
3506771 Roll-on 2.25oz
UPC 0-86449-30006-2
3506763 Stick 4.25oz
UPC 0-86449-30003-1
3506789 Spray 4oz
UPC 0-86449-30009-3
TrustWorth™ products return an
average gross margin of 50%.
Features:
• High quality and affordable
• Upscale, contemporary packaging
• Marketing and customer
service support
All products may not be stocked in all distribution centers
up front PROMOTIONS
Save
Save
Save
10%
8%
10%
Culturelle
Ivy-Dry
Irwin Naturals
CIN
CIN
Description CIN
Description 3030400 Dairy Free Capsules 30ea
UPC 0-49100-36374-5
Description 1270594 Ivy Dry 1oz
UPC 312126102019
4221636Acai Berry Cleanse 14 Day 56ea
UPC 7-10363-57284-6
4241386 Dietary Supplement Capsule 30ea
UPC 0-49100-40009-9
4166815 Ivy Dry Bug Bite 4oz
UPC 312126153011
4285680 Cleanse and Flush Liquid 5 Day
100mlX10ea
UPC 7-10363-57393-5
3433810 Digestive Health 30ea
UPC 0-49100-36404-9
3780103 Ivy Dry Defense SPF25 6oz
UPC 312126128019
3634987 Ivy Dry for Kids 2% 4oz
UPC 312126100046
4111464 Dual Action Cleanse 150ea
Plus Bonus
UPC 7-10363-56906-8
4141339 For Kids Packets 30ea
UPC 0-49100-40008-2
Save
3435898 Green Tea Diet 30ea
UPC 7-10363-26301-0
4166757 Ivy Dry Soap 3 X 0.7oz
UPC 312126107519
10%
4221735 Natural Fat Burner 30ea
Plus Bonus
UPC 7-10363-56844-3
1270610 Ivy Dry Super 6oz
UPC 312126101067
4166716 Ivy Dry w/Zytrel 1oz
UPC 312126104518
4286274 Resveratrol Rapid Calorie Burn
56ea
UPC 7-10363-57426-0
Dulcolax
CIN
Description 4230298 Balance 7 Dose 4.10oz
UPC 6-81421-03701-3
Save
8%
Save
15%
4230306 Balance 14 Dose 8.3oz
UPC 6-81421-03702-0
4230314 Balance 30 Dose 17.9oz
UPC 6-81421-03703-7
3323664 Bisacodyl Tablets 5mg 20ea
UPC 6-81421-02002-2
3323607 Rectal Suppositories 10MG 4ea
UPC 6-81421-02101-2
Balmex
CIN
Description 4250049 Cream w/Active Guard 2oz
UPC 0-41167-02430-0
Colgate Oral
CIN
Description 3545092 Multi Purpose Healing Ointment
3.5oz
UPC 0-41167-02625-0
4288338 Orabase Canker Mouth Sore Relief
.42oz
UPC 0-38341-10677-8
2320794 Ointment w/Zinc Oxide Tube 4oz
UPC 0-41167-02670-0
4169470 Peroxyl No Alcohol Antiseptic
Oral Cleanser 8oz
UPC 0-38341-10636-5
2320810 Ointment Tube 2oz
UPC 4-1167-02423-2
2320422 Ointment Jar 16oz
UPC 0-41167-02672-4
4241824 Prevention Baby Powder 10oz
UPC 0-41167-02800-1
1036128 Peroxyl Original Antiseptic
Oral Cleanser 8oz
UPC 0-38341-08008-5
3435542 PhosFlur Mint Advanced Formula
Anti-Cavity Original 16oz
UPC 0-38341-10449-1
The oil from poison ivy is extremely stable and will stay potent essentially forever. You can get a rash from clothing or tools that have
the oil from last summer, or even from many years back.
cardinalhealth.com
3439387 Stool Softner 100mg 30ea
UPC 6-81421-02202-6
Save
25%
Mason Vitamin
CIN
Description 3644077 Acidophilus/Pectin Soft Tab 100ea
UPC 3-11845-14501-7
3447091 CoEnzyme Q10 100mg 30ea
UPC 3-11845-13198-0
3414471 Milk Thistle Extract 300mg 60ea
UPC 3-11845-12995-6
4259396 Niacin Flush Free 500mg 60ea
UPC 3-11845-14995-4
3727112 Savision Areds Formula Softgel 60ea
UPC 3-11845-14675-5
COMPLETELY
UPFOCUS
FRONT
FRONT END
15
Tell us how you increased your
OTC front-end sales!
Cardinal Health would like you to share your ideas and publish them in
the monthly planner. We would like to provide other stores with your
stories on how you increased sales. E-mail pictures of your end caps,
counter units or even how you set your pharmacy counters. It also can
be a merchandising tip that you use in your store. We will post your
picture in the planner along with your quote. Send all your suggestions
to Rhonda.Heneisen@cardinalhealth.com.
cardinalhealth.com
Cardinal Health
7000 Cardinal Place
Dublin, Ohio 43017
© 2010 Cardinal Health. All rights reserved. CARDINAL HEALTH, the Cardinal Health LOGO, and
Essential to care are trademarks or registered trademarks of Cardinal Health. All other marks are the
property of their respective owners. Lit. No. 1CHP1451-06 (06/10)
For additional information, please contact
your Cardinal Health sales representative or
Customer Service at 800.926.3161.