J N V EWELRY

JEWELRY NEWS & VIEWS
www.RJJewelersAuburnNY.com
Auburn, New York
IN THIS ISSUE:
Spring 2014, 6th Issue
DIAMONDS GOLD GIFTWARE
Anniversary Sale Issue!
29th Year
Anniversary
RJ Jewelers Celebrates Their 29th
Year Anniversary April 7th-12th
Sale!
RJ Jewelers was established in 1985 by store owner, Bob Simmons. This family
operated jewelry business has grown over the past 29 years to become one of
the most respected jewelry stores in Upstate New York. RJ Jewelers contributes
their success to customer satisfaction and the personal attention they give to every
customer. In addition to offering a wide selection of retail jewelry items, watches,
and giftware, they also do all their own on-site jewelry repairs. RJ Jewelers GIA
graduate Gemologist is always available to guide and educate customers about
metals, diamonds and colored stone grades and values. Their professional goldsmith
and jewelry experts are always on hand to clean, inspect and repair your jewelry,
even while you wait. This sets RJ Jewelers apart from most jewelry stores that
have to ship out jewelry for these services. Plus they offer free cleaning and
inspection services to anyone that visits their store.
April 7th - 12th
20% - 50% Off!
Selected jewelry & gifts items
Your Birthstones
April, May & June!
The Healing Power
of DIAMONDS!
Mother’s Day Rings
& Jewelry
Graduation Gifts
from CITIZEN
What Is a Karat?
Die Striking Ring
Technology Today!
Visit RJ Jewelers Today!
RJ Jewelers makes original creative designs for clients all across the country.
Often, depending on the intricacy and level of detail of the custom piece, a three
dimensional model is made for the client’s approval before the final piece is created.
The piece is then hand made by either traditional fabrication techniques or the lost
wax casting method. Finally, the piece is hand finished and presented to the client
as a unique and one of a kind piece of art. RJ Jewelers also displays and sells
handmade jewelry by local designers such as Stephen Gonzales and Terry Grosser.
RJ Jewelers is proud to be the recipient of the Cayuga County Chamber of
Commerce 2013 Business of the Year Award and for the past 17 years voted the
#1 Best Jewelry Store Award for the Region. To celebrate their 29th Year
Anniversary, RJ Jewelers has been giving away a $100 Jewelry Gift Card every
month this year, no purchase is necessary to win. Just
visit our website at www.RJJewelersAuburnNY.com to
enter. If you would like to receive RJ Jewelers quarterly
email newsletter, “Jewelry News & Views” enter your $100.00
email online in our website.
April’s Birthstone “DIAMONDS”
217 Grant Avenue
Auburn Plaza Auburn, NY 13021
Store: 315-252-7954
www.RJJewelersAuburnNY.com
The History and Beliefs Surrounding Diamonds
As told through the Encarta, Sanskrit texts dating back
before 400 B.C. found that people associated significant
value and wonderment with crystals. There is also significant research that dates back to the 1330s showing diamond cutting in Venice. The diamond trading business flourished towards the
15th century with the opening of Eastern trade routes. Ancient theories touting the
magical powers of diamonds were prevalent: some thought the 1500s were known as the pearl age. Pearls are unique as
lightning bolts formed diamonds, while other theories asserted they are the only gems from living sea creatures and require
that diamonds were the tears of god.
no faceting or polishing to reveal their natural beauty. In the
early 1900s, the first successful commercial culturing of round
The Healing Powers of Diamonds
saltwater pearls began. Since the 1920s, cultured pearls have
During the Middle Ages, diamonds were thought to hold heal- almost completely replaced natural pearls in the market.
ing powers and to cure ailments stemming from the pituitary
gland and brain. By heating the crystal and taking it to bed, it
Mother’s Day Rings & Jewelry
was thought to draw out the harmful toxins that were crip- The modern holiday of Mother's Day was first celebrated in
pling the body. It was believed that diamonds could also have 1908, when Anna Jarvis held a memorial for her mother in
an effect on an individual’s balance and clarity and could boost Grafton, West Virginia. She then began a campaign to make
their energy when combined with other crystals like amethyst. "Mother's Day" a recognized holiday in the United States.
The diamond as the April birthstone gemstone has garnered Jarvis' holiday was adopted by other countries and it is now
the hearts of many and is the most coveted crystal to date. celebrated all over the world. In this tradition, each person
Deemed as the King of all birthstones, diamonds make the offers a gift, card, or remembrance toward their mothers,
ideal choice for an April birthday gift. She’ll love you for it! grandmothers, and/ or maternal figure on mother's day. Here
RJ Jewelers we offer hunfreds of jewelry ideas in rings,
May’s Birthstone Is “GO GREEN” atnecklaces,
earrings and bracelets. These pieces can be special ordered and customized with birthstone gems, names and
EMERALDS
As the birthstone for May, the emerald, a symbol of rebirth, engravings. To order a customized Mother’s Day gift you
is believed to grant the owner foresight, good fortune, and should visit us as soon as possible so we can have your order
youth. Emerald, derived from the word smaragdus, meaning ready for her special day.
green in Greek, was mined in Egypt as
early as 330 B.C. Today, most of the
world’s emeralds are mined in Colombia, Brazil, Afghanistan, and Zambia.
The availability of high-quality emerald
is limited; consequently, treatments to
improve clarity are performed regularly.
June’s Birthstones Are
ALEXANDRITE & PEARL
When an oyster swallows a grain of sand it feels the discomA relatively modern gem, Alexandrite, was first discovered in fort, so it begins to ease the pain by applying a coat of nacre
Russia in 1831 during the reign of its namesake, Czar (pearl). It is during this healing process that it creates a beauAlexander II, and is an extremely rare chrysoberyl with cha- tiful pearl. It is rather ironic to think that something so beaumeleon-like qualities. Its color is a lovely green in both day- tiful can be created out of so much discomfort. This is like life
light and fluorescent light; it changes color to a purplish red in itself. It is easy to love in good times, but it takes courage to
incandescent light. Due to its rarity, some jewelers stock love through the discomfort of our lives. The diamond represynthetic versions of this enchanting gemstone. (Synthetic sents the grain of sand and the pearl evokes an aura of courage, love, and healing that is embedded deep within the soul.
gemstones are man-made alternatives
It is this unique transformation that has given birth to
to the natural material, possessing the
"Diamond in a Pearl, " the symbol of love.
same physical, optical, and chemical
Galatea “Lucky Daisy” Carved Freshwater Pearl
properties as the natural gemstone.)
and Diamond Necklaces on display now at RJ Jewelers
Historically, pearls have been used as
an adornment for centuries. They were
one of the favorite gem materials of the
Roman Empire; later in Tudor England,
What’s the deal with Diamonds
The following four C's are the main factors that contribute
to the price of a diamond. All four C's interact with each
other and no one is more important then the others. Understanding these characteristics will help you pick out the perfect diamond.
Carat is the measure of weight for gems. It has nothing to
do with size. The way a diamond is cut and how it is mounted
can make a diamond look bigger or smaller regardless of its
carat or point size (100 points= 1 carat). Please be aware
that larger diamonds are more rare then smaller diamonds.
This is why the price of diamonds rises exponentially as the
carat weight rises. For example, a 4ct diamond will not be
twice the price of a 2ct diamond (assuming the other three
C's remain constant.) The 4ct will be substantially more then
twice the price of the 2ct. because there are so few of these
diamonds found in the mining process.
A diamond's Clarity is graded on the number, location,
size and type of inclusions found within the stone. An inclusion is either a mineral or fracture that occurred while the
diamond was being formed by nature. These inclusions may
look like crystals, specs or even clouds. Diamond clarity is
graded on a scale from "F" (flawless) to "I" where inclusions
can be seen by the naked eye (without the use of a 10x loupe.)
The more inclusions, the less valuable the stone and the less
fire and brilliance the stone will have.
Diamonds can have a significant range of Color and the
more colorless the stone, the more valuable. The scale range
starts at D (colorless) to Z. (There is no A, B, or C.) Grades
D though I are colorless to near-colorless while J through Z
will have hues of yellow to brown. As inclusions will affect
the brilliance of a stone, the more color a stone has, the less
brilliant it will appear. The difference of these shades is often
very subtle and can only be measured by an expert. And, as
you might expect, the stones with less color are more rare
and therefore more expensive.
The Cut of the diamond refers to the proportions and
angles of the finished diamond. Every facet of the diamond must be cut and then polished to precise specifications. Scientific formulas map out how to best cut a stone
so light will reflect from one facet to another until it finally
disperses through the top of the stone. The better the light
reflects out, the greater the fire and brilliance, the more
expensive the diamond. For example, a diamond that is cut
too deeply will disclose light through the sides where a shallow-cut diamond will lose light through the bottom. Diamond
cutters have different parameters for each cut of the "fancy
shapes" (princess, emerald, marquise etc) to produce a stone
with great fire and brilliance.
Die Striking
Diamond rings that are crafted to last a lifetime are using a
technology called die-striking. A die-struck ring is made by
striking metal (gold) under tons of pressure creating a dense,
porosity-free metal that will wear longer, polish brighter, and
secure your diamonds better through the years. Die-struck
high density prongs ensure your diamond is securely set with
precious metal that is stronger and polishes brighter.
Refining
If gold is simply melted or re-used with out first being refined
the resulting metal may be brittle, dull and prone to porosity.
Not only can we ensure the quality of the metals, we guarantee the karat. Our quality jewelry manufacturers are the best
in the industry and trust their sources that the karat they are
purchasing is as promised.
What's a karat?
Karat designates the amount of pure gold in the metal combination. The higher the percent of gold found in the metal,
the higher the karat. Below are the most common karats found
in gold jewelry today.
24kt - gold is 100% (or pure) gold and is an exceptionally
soft metal, easily recognized by its orange-yellow color.
Camelot, because of our commitment to the most modern
manufacturing techniques, has developed the technology to
produce 24kt rings that are more durable than those made
by other manufacturers.
18kt - gold contains 75% pure gold (18/24) and the remaining 25% of metals are alloys that are added to provide strength,
durability, and variations in color. 18kt gold rings are typically more expensive then 14kt gold rings because more pure
gold is present within the ring.
14kt - 58.3% of the metal in a 14kt ring is pure gold. 14kt is
the most common gold blend because the alloys fused with
the gold produce a more durable metal combination that will
wear well over time. As you have probably seen, 14kt gold
comes in a variety of colors.
10kt gold is the lowest karat that the USA legally considers
gold. Like all gold combinations, the alloys mixed with pure
gold will change its color and give it strength and durability.
Don't confuse karat with Carat. Spelled with a "K" indicates
the metal and with a "C" refers to the weight of a stone.
What is white gold?
A white gold ring is made the same way a yellow gold ring is
made, but the alloys combined with the pure gold give the
finished metal combination a white hue. Any number of gold/
alloy combinations can be used to make gold appear white.
After the new white colored gold ring is created, the finished
ring is plated with a precious metal called rhodium. The
rhodium finish gives the ring a bright luster that is impossible
to produce when creating white gold alloy combinations.
National Merit Schoarship
CITIZEN is proud to introduce a new scholarship program
to support academic achievement throughout the country. The
company will present a cash award to a student in each of the
50 states based on the student’s academic accomplishment
under the auspices of National Merit Scholarship Corporation. These new awards, named the National Merit Citizen
Eco-Drive Scholarships, will be given to high school students
graduating with the class of 2013. Along with achieving excellent academic records, there is a preference for student
recipients who were also members of their high school sponsored sports teams. As part of Citizen’s international media
ad campaign, Unstoppable, which attributes to the continual
drive and success of certain athletic individuals, CITIZEN is
proud to award this scholarship to select students to fuel that
unstoppable passion
within them – the drive to
succeed. In addition to receiving this prestigious
cash scholarship, each
student will be awarded
with a CITIZEN timepiece and have their name
featured in a national ad
created by CITIZEN in
the Wall Street Journal.
Citizen
Watches
make great
Graduation
Gifts!
Now 20% Off
RJ Jewelers
Expert On-Site Jewelry Repairs
With proper care and maintenance, your fine jewelry
will reward you with a lifetime of enjoyment and luxury.
RJ Jewelers offers a full range of on-site professional jewelry
repair, refinishing and refurbishment services that make it easy
for you to recapture the pleasure your jewelry was meant to
bring. Our full suite of jewelry repair services includes ring
sizing, mountings, stone replacement, re-tipping prongs, jewelry cleaning & polishing, necklace repair, bracelet repair,
clasp replacement, refurbishment & custom jewelry designs.
Probably the best thing you can do is preventative care.
Schedule a cleaning for your jewelry every year. During the
cleaning, we check for signs of wear, such as loose stone
mountings or bent clasps, and fix them before they become a
serious problem.
Stop in to RJ Jewelers anytime
for your Free Jewelry Cleaning!
29th Year
Anniversary Sale!
April 7th - 12th
20% to 50% Off!
Selected jewelry & gifts items
217 Grant Avenue
Auburn Plaza
315-252-7954
www.RJJewelersAuburnNY.com
Email: rjjlrs@localnet.com
DIAMONDS GOLD WATCHES GIFTWARE
FREE
Jewelry Cleaning
RJ Jewelers Expert
& Inspection Service
Bring this coupon to RJ Jewelers
Our on-site experts will ensure your jewelry
stays beautiful and secure.
FREE
Gift Wrapping!
Fill out our Gift Registry!
On-Site Repairs
$
Save 20
On Your
Next
Jewelry Repair of $100 or more.
Coupon good for any jewelry or watch repair.
Excludes battery replacement costs.
Not valid with any other offer.
Offer good through 2014. One per customer.
Store Hours:
Mon. - Fri. 10am to 5:30pm,
Sat. 10am to 5pm,
Closed Sundays
10% Off!
Receive a 10% Off Discount
with this coupon on any regular
priced jewelry, watch or gift
purchase at RJ Jewelers through
December 31st 2014!
We Buy Gold, Silver
& Diamond Jewelry!
Easy Financing Available!