Media Kit 2012 Special Discount Rates for Early Space

Media Kit 2012
Drugs Devices Injectables Skin Care Sunscreens
The annual side-by-side comparison
of every product in dermatology
Editor-in-Chief: Perry Robins, MD
Co-Editors:
Kenneth R. Beer, MD
Joseph B. Bikowski, MD
Joel L. Cohen, MD
Mitchel P. Goldman, MD
Mary P. Lupo, MD
Maritza Perez, MD
Neil S. Sadick, MD
Special
Discount Rat
es
for Early Spa
ce
Reservation
Media Kit 2012
FROM THE EDITORS OF JDD
Apr il 2011
ISSN: 1545
• Volume 10
• Issue 4
9616
EDITOR-IN-CHIEF:
Perry Robins, MD
Professor Emeritus of Dermatology
NYU Medical Center, NY
CO-EDITORS:
J DD
OPIC:
SPECIAL T
LIGHT
LASERS AND
SOURCES
the
rfacing for
Laser Resu
page 340
ISSN:Image
1545credit
9616 of Fractional Ablative CO2 Striae
ew
Scars and
y and Revi
, Photoaging,
Clinical Stud
of Rhytides
of y
Treatment
tmentMa
for the Trea
y
erap
toth
B Light Pho
Ultraviolet
iasis
Narrowband
to Severe Psor
limumab Plus
Moderate
Multi-Center
Kenneth R. Beer, MD
Voluntary Assistant Professor
University of Miami, FL
Joseph B. Bikowski, MD
Clinical Professor of Dermatology
Ohio State University, OH
2011 • Vol
ume 10
• Issue 5
Ada
Cream
Fluorouracil
With Topical
ial Therapy
tosis
of Sequent
of Actinic Kera
Assessment
Treatment
Case-Based
-PDT for the
:
Prospective,
0.5% and ALA
vulinic Acid
nole
Ami
Therapy With
todynamic
tiva by Pho
itis Suppura
Results
of Hidraden
Preliminary
Treatment
Laser
ye
ed-D
nm Puls
a Novel 607
hromia With
of
tment of Dysc
and Safety
Laser Trea
e
the Efficacy
to Evaluate
nts Who Hav
Pilot Study
iasis in Patie
ive Cohort
Plaque Psor
bel, Prospect
e to Severe
n-La
erat
limumab
Ope
Mod
An
nt of
onse to Ada
in the Treatme
quate Resp
pt
Ade
erce
an
Etan
Not Had
poreal
a and Extracor
Alph
n
fero
Syndrome
tion With Inter
and Sézary
at in Combina
Fungoides
of Vorinost
e Mycosis
The Efficacy
is in Late Stag
ling?
Photopheres
Class Labe
ciation or a
: A True Asso
retin
Acit
and
Guest Edited
VIEWS
Depression
ELINE PRE
J DD
SPECIAL T
O
PIC:
SKIN OF CO
LOR
RESIDENT
ROUNDS
TRIAL
Image credit page
CLINICAL
Advances
by AndrewPIP
REVIEW
F. Alex
is, MD MPH
456
in the Trea
tment of Kelo
ids
Topical Reti
noids for Pigm
Fillers in the
Joel L. Cohen, MD
Clinical Assistant Professor of Dermatology
University of Colorado, CO
Progressive
Topical Tacr
olimus is Mor
e Effective
ented Skin
Skin of Colo
r Population
Macular Hyp
omelanosis
for Treatme
nt of Vitiligo
Scalp Hyperke
ratosis and
A Survey of
Melasma in
Alopecia in
in Patients
Children of
of Skin of Colo
r
Color
Latin Ame
ricans
Skin Conditio
ns and Con
cerns in Sou
th Asian Ame
ricans: A Com
An Over-the
munity-Based
-Counter Moi
Study
Prescription
sturizer Is
Barrier Crea
as Clinicall
ms in the Trea
y Effective
as, and Mor
tment of Chil
e Cost-Effe
dren With
ctive Than
Randomized
Mild-to-Moder
,
, Controlled
ate Atopic
Trial
Dermatitis
:A
Infliximab
Treatment
for Psoriasis
in 120 Patie
nts on Ther
apy for a Min
RESIDENT
imum of One
ROUNDS
Year: A Revi
CLINICAL
ew
TR
Mitchel P. Goldman, MD
Clinical Professor of Dermatology/Medicine
University of California, CA
IAL REVIEW
PIPELINE
PREVIEWS
Mary P. Lupo, MD
Clinical Professor of Dermatology
Tulane Medical School, LA
Maritza Perez, MD
Director of Cosmetic Dermatology,
St. Luke’s Roosevelt Medical Center, NY
EXCELLENCE
THROUGH
PEER-REVIEW
Neil S. Sadick, MD
Clinical Professor of Dermatology
Weill Medical College of Cornell University, NY
Faculty for The Derm Directory 2012 is subject to change.
CONTRIBUTING AUTHORS
Hillary Baldwin, MD
Kenneth Beer, MD
Brian Berman, MD, PhD
Brian Biesman, MD
Joseph Bikowski, MD
Barry Blass, MD
Michael Bukhalo, MD
Mitchel Chasin, MD
Joel L. Cohen, MD
Steven R. Cohen, MD
Karen Davis, MD
Nina Desai, MD
Cherie Ditre, MD
2
Lawrence F. Eichenfield, MD
Alan B. Fleischer, Jr., MD
Joseph Fowler, MD
Dore Gilbert, MD
Richard G. Glogau, MD
Michael Gold, MD
Linda Stein Gold, MD
Gary Goldenberg, MD
Mitchel P. Goldman, MD
Roy C. Grekin, MD
Pearl E. Grimes, MD
Jeffrey Henning, MD
Bruce Katz, MD
Steven Kempers, MD
Evan Leibowitz, MD
Christine Liang, MD
Rebecca Lu, MD
Mary P. Lupo, MD
Gilly Munavalli, MD
Vic Narurkar, MD
Chris Nelson, MD
Perry Robins, MD
Theodore Rosen, MD
Neil Sadick, MD
Ritu Saini, MD
Deborah Sarnoff, MD
Joel Schlessinger, MD, FAAD,
FAACS
Sejal Shah, MD
Stacy R. Smith, MD
James Spencer, MD
Monika Srivastava, MD
Hema Sundaram, MD
Wil Tutrone, MD
Jennifer Williams, MD
Debbie Zell, MD
William T. Zempsky, MD
The Derm Directory 2012
Media Kit 2012
OVERVIEW : WHAT’S IN IT FOR YOU
The Derm Directory is a point-of-care reference that builds brand awareness, generates leads, and establishes
your company as a key supporter of a highly-requested educational resource.
Reach the entire dermatology community during crucial decision-making moments with premium listings,
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A CREDIBLE RESOURCE FOR DERMATOLOGISTS
The Derm Directory serves as a complete compendium of therapeutic and cosmetic modalities with information
on drugs, devices, injectables, skin care, and sunscreens.
Like the Physicians’ Desk Reference (PDR®), The Derm Directory is kept and referred to throughout the year and it
plays a direct role in product selection at the time of treatment. It includes every dermatology product available in
the United States within the following 5 categories:
„„ Drugs (Rx only)
„„ Devices
„„ Injectables
„„ Skin Care
„„ Sunscreens
98%
of doctors
surveyed
said The Derm Directory
would influence their
prescribing habits
AUDIENCE AND REACH
The Derm Directory reaches ≈14,500 dermatology
healthcare professionals including:
„„ Dermatologists
„„ Residents & Fellows
„„ Physician Assistants
„„ Nurse Practitioners
New for 2011
„„ Drug Peri-procedure
Considerations Chart
„„ Revised Device Categories
Coming in 2012
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DISTRIBUTION
Available:
Print Launch: March 2012, AAD’s
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The Derm Directory 2012
3
Media Kit 2012
THE DERM DIRECTORY: FEATURES & CONTENT
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„„ JDDonline cross-promotion increases online traffic
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interest by category for quick reference and side by
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Non-Laser Light
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The Derm Directory 2012
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Media Kit 2012
THE DERM DIRECTORY: CONTENT & FEATURES
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• Lists: Company Contact Information, Type of Device,
Indications and Usage, Wavelength, Energy Output, Pulse
Duration, Cooling, and MSRP
• Organized by therapeutic categories such as “Rejuvenation
(Nonablative)” or “Hair Reduction”
• Comparison chart: Type of Device and Indications & Usage
® (azelaic acid)
azelex : 20% cream, 30 g and 50 g
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• Lists: Company Contact Information, Product Line, Key Features,
Category Within Product Line, and MSRP
• Organized alphabetically by company name
Use in lactating women is
“safe” or “probably safe”
FDA-approved for pediatric
use (≤11 years)
FDA-assigned pregnancy
category
The Derm Directory 2012
SUNSCREENS
L
g
g and 45
cream, 20
atment of
gel and
: 0.025%
for the tre
d
te
ca
di
H
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dry skin,
als, inc.
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DRUGS
• Lists: How Supplied, Indications and Usage, Side Effects and
Contraindications, and Company Contact Information
• Organized by therapeutic categories such as “Acne: Topical”
• Comparison chart: Active Ingredient, Company, Pediatric Age,
and Pregnancy Category
• Lists: Company Contact Information, Product Line, Key Features,
SPF: Active Ingredients, Category Within Product Line, and MSRP
• Organized alphabetically by company name
5
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s can occur.
hema, scabbing emic signs and symptom
eryt
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nt of clini
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trea
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licat
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s in the app
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local inflamm
m is indicate
skin reaction
erate. intense
Zyclara crea
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as mild to mod
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t skin reaction
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exudate. Mos
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natural or artif
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ing informa
Full Prescrib
f summary of
Please see brie
visible or
cally typical
nic keratose
1
Directory 201
44 The Derm
©2010 Graceway Pharmace
uticals, LLC, Bristol, TN
www.gracewaypharma.com
www.ZyclaraCream.com
ZYC031093
TheDermDirectory.com
6
Change th
of AK treat
palpable acti
sunscreens
sunscre
drugs
cOMMenta
Prescribing information
summary printed
adjacent to listing for
easy reference
i n j e c ta b l e s
i n j e c ta
Skin Cancer & Actinic Kera
tosis: Topical
devices
Age:
of clinically
nS And uS
l treatment
indiCATio
for the topica
full face or
is indicated
ses (ak) of the
Zyclara cream palpable actinic kerato
or
adults.
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typical, visible
in immunocom
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rAindiCATio
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Side effeCT
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local skin rea
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may include
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flak
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inc
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weeping/ex
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ration.
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erosion/ulce
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sea, and fev
fatigue, nau
page.
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skin ca
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» Once-dai
/ 2 weeks on
/ 2 weeks off
on
eks
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the ones you
can see—and
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revealed and
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How Supp
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single use pac
a box of 28
Optional before
and after photos
and clinical data
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arls and ke
Please see important safety inform
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45
The Derm Directory 2012
on
Media Kit 2012
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7
Media Kit 2012
DON’T BE LEFT OUT IN 2012
Pricing and material specifications can be found on the enclosed 2012 Rate Card.
FULL PAGE PREMIUM LISTINGS IN THE DERM DIRECTORY
Reserve
Your Premiu
m
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Placement
Today!
Acanya®
Efudex®
Neutrogena Clinical™
Aczone®
Elastiderm®
Neutrogena® Rapid Wrinkle Repair
Affirm™
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Neutrogena® Spectrum Plus Sunblock
Solar Protection Formula®
Affirm CO2™
Elite MPX™
Obagi® Condition & Enhance
Solaraze® Gel
Aldara®
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Obagi-C® Rx
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Olay® Pro-X Intensive Firming Kit
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Aveeno® Eczema Therapy
Extina®
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Starlux® 500
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Mineralblock
Fraxel re:fine®
Olux-E®
Tazorac®
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Thermage CPT™
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Gemini®
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PoxiDerm™
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Isolaz™ Deep Pore Lazer Therapy
PRN®
Tretin-X™
Clobex® Spray
LidoSite®
Protopic®
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CoolLipo™
LipoLite™
Renova®
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Cutivate®
Locoid Lipocream®
Retin-A Micro®
Velashape™ II
Cutera Xeo™
Locoid® Lotion
Rosaclear™
Verdeso® Foam
DermaSweep MD™
Minocin®
Sapphire Abrasion
Veregen™
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Naftin®
Skin™ by Nulastin
Vusion®
Dermatologic Cosmetic Labs®
NeoBenz® Micro SD
Smartlipo™ MPX
Xeo™
Desonate®
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DUAC® Topical Gel Care System
Neocutis® Skin Care Lines
SmartSkin CO2™
Zyclara®
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SmartXide Dot™
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DEADLINES
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(5% discount on all Premium Listings)
8
Space Reservation
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Premium Listing Materials Due
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Launch Date
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TO SECURE PLACEMENT OR FOR MORE
INFORMATION ABOUT SPONSORSHIP
OPPORTUNITIES, CONTACT:
LUZ FIGUEROA
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luz.figueroa@sanovaworks.com
(646) 736 4338 — office
(949) 760 0522 — fax
The Derm Directory 2012