Spreading style beyond the New York Metropolitan Area

Spreading style beyond the New York Metropolitan Area
eva nyc brand overview
who is eva nyc?
points of difference
Spreading style beyond the New York
Metropolitan Area, Eva NYC is a line
of professional styling tools, hair care
and accessories that takes inspiration
from the runways and gets salonquality results.
1. Fashion Driven
2. Advanced Technologies
3. Premium Ingredients
4. Quality at a Value
Founded in 2010 and headquartered
in Brooklyn, NY, Eva NYC offers
premium products that use advanced
technologies and ingredients to
promote healthier, stronger hair.
target customer
distribution
• Female
• 18-34 years old
• Low-Medium Income
Brand Overview
Spreading style beyond the New York Metropolitan Area
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1. fashion driven
Inspired by NYC street style.
Whitney Port designer collection.
from runway to home
Being based in one of the fashion capitals of the
world, Eva NYC understands that women who
care about their hair are also up to speed on the
latest fashions and trends.
Our bold designs and packaging are full of
personality and resonate with women who want
new, exciting products and value self-expression.
Fashion Driven
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2. advanced technologies
technology story
far-infrared heat &
negative ion technology
Our mission is to promote healthy
heat styling by using the latest
technologies that are gentle on hair
and get professional results.
Far-infrared heat dries hair faster than
conventional heat, while negative ions
lock in moisture, protect from heat
damage, and reduce frizz.
All of the Eva NYC styling tools
harness far-infrared and negative
ion technologies by incorporating
ceramic, tourmaline, and titanium
components.
100% solid ceramic plates
Ceramic plates radiate far-infrared
heat and provide even heat
distribution, eliminating hot spots.
Ceramic components are gentle on
hair and leave it silky and smooth.
tourmaline gemstone
Tourmaline is a semi-precious gem
that is a natural source of negatives
ions and far-infrared heat. Tourmaline
magnifies the effects of ionic
technology for more efficient heat
styling and added shine.
Advanced Technologies
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tool & accessory assortment
ceramic & titanium styling irons
clip-free curlers
4p interchangeable barrel curler
100% Ceramic or Titanium Plates, 140°F–450°F
25-18mm Tourmaline Barrel, 410°F
4 Tourmaline Barrels, Adjustable to 430°F
almighty pro-lite dryers
hair & tool accessories
gift sets
1600 Watts, Ionic Technologies
Tool & Accessory Assortment
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3. premium ingredients
ingredient story
argan oil
Eva NYC hair care combines
Argan Oil with the breakthrough
strengthening complex, Keravis
Protein to drastically improve the
health of hair.
Nourishes, protects and repairs
Derived from the Argan nut tree and
native to Morocco, Argan Oil is a
rich source of antioxidants and fatty
acids and is valued for its nutritive,
cosmetic, and medicinal purposes.
Argan Oil is packed with Vitamins
A & E which help to nourish and
protect hair, skin and nails.
keravis protein
Moisturizes and strengthens
Keravis Protein is a copolymer of
hydrolyzed vegetable protein and
silicone, and has been clinically
proven to increase strength and
elasticity of both normal and
damaged hair.
The unique chemical composition
of Keravis enables it to penetrate
the hair cuticle and strengthen from
within, whilst providing film-forming
effects to protect the surface.
*Research provided by Croda
Premium Ingredients
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hair care assortment
clean it up
shampoo
soften up
conditioner
therapy session
hair mask
hungry hair oil mane tamer
treatment
leave in cream
ROCK-A-WAVE
CURL CREAM
1L, 500ml, 100ml
1L, 500ml, 100ml
500ml, 60ml
100ml, 30ml
250ml, 100ml
250ml, 100ml
Up All Night
Volumizing Spray
Freshen up dry
shampoo
HOLD ME TIGHT
HAIRSPRAY
Surf’s Up!
texture spray
get up and go!
travel kit
237ml
232.46ml, 44ml
334.7ml, 44ml
232.46ml, 44ml
Shampoo, Conditioner,
Mask, Oil
Hair Care Assortment
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4. quality at a value — styling tools
professional yet affordable
straightenerstemp.srp
Eva NYC offers salon-quality
products at a fraction of the cost of
our competitors.
Remington Pearl Pro Ceramic 1”
400°F
$29.99
Conair Infiniti Pro Ceramic 1”
430°F $39.99
Eva NYC Healthy Heat Ceramic Styling Iron 1.25”
450°F
$49.99
styling tools
SRP $44.99 to $89.99
Hot Tools Nano Ceramic 1”430°F$64.99
Chi Ceramic Flat Iron 1”410°F$99.99
curlers temp.srp
100% ceramic plates
Not just a thin coating!
Remington Pearl Pro Ceramic ½ - 1”
410°F
$29.99
Bedhead Tourmaline Clip-free Ceramic 1”
410°F
$29.99
Eva NYC Tourmaline Ceramic Clip-Free ½ - 1” 410°F
$44.99
Hot Tools Nano Ceramic 1”430°F$59.99
Chi Ultra Orbit Ceramic 1”410°F$119.99
Quality At A Value
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4. quality at a value — hair care
professional yet affordable
Eva NYC offers salon-quality
products at a fraction of the cost of
our competitors.
hair care
SRP $8.99 to $16.99
price per
100 ml
shampoo & conditionermlsrp
Organix Renewing Argan Oil
385ml
$2.08
$7.99
Marc Anthony Argan Oil
250ml
$3.20 $7.99
Eva NYC Argan Oil & Keravis Protein
500ml
$1.80
$8.99
One ‘N Only Argan Oil
350ml
$3.43
$11.99
Lee Stafford Nourishing Argan Oil
250ml
$5.20
$12.99
price per
deep conditioning maskmlsrp
100 ml
Argan Oil AND
Keravis Protein DOUBLE
the volume!
Quality At A Value
Organix Renewing Argan Oil
237ml
$3.37
$7.99
One ‘N Only Argan Oil
250ml
$4.80
$11.99
Eva NYC Argan Oil & Keravis Protein 500ml
$3.00
$14.99
Lee Stafford Nourishing Argan Oil
200ml
$7.50
$14.99
Derm Organic Intensive Argan Oil
236ml
$6.78
$15.99
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customized displays & planograms
displays
Customized Displays & Planograms
planograms
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new products for 2013
surf’s up! texture spray
Get beachalicious waves without the sunburn using the Eva
NYC Surf’s Up! Texture spray. The expert formula creates sexy,
tousled locks and adds a light matte finish to any hair type.
Infused with the natural mineral, zeolite for added texture &
volume and a unique copolymer blend to hold hair in place. Get
the ultimate un-done style without setting foot in the ocean!
232.46ml, 44ml
synthetic hair pieces
champagne
blonde
strawberry
blonde
dirty
blonde
cinnamon
brown
espresso
brown
twilight
brown
New Products for 2013
mini bow
mega bow
twisty bun
braided band
lengthy pony
flip pony
Spreading style beyond the New York Metropolitan Area
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contact information
corporate office
contacts
Heat Makes Sense, Inc. DBA Eva NYC
300 Meserole St. 3rd Floor
Brooklyn, NY 11206
P: 718-599-1375
F: 718-599-2282
E: info@eva-nyc.com
W: www.eva-nyc.com
Lindsey Edelman
Brand & Sales Manager
P: 718-599-1375 ext. 118
M: 917-657-7048
E: lindsey@eva-nyc.com
Contact Information
Rebecca Klausman
Sales & Business Development
P: 718-599-1375 ext. 136
M: 516-457-8641
E: rebecca@eva-nyc.com
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