Document 6493994

National Conference on Marketing Halal &
Funding Solutions 2014
19th & 20th August 2014, Tuesday & Wednesday,
MATRADE Exhibition & Convention Centre, Kuala Lumpur
There is a single biggest market in the world that has been
largely overlooked by many - the Halal market - a new
economy.
Introduction
The concept of Halal itself is very little understood. Most
people think it only refers to prohibited meats but halal is a
lot more holistic than that and once one understands Halal
Toyyibban (what is permissible and wholesome), one will
realize that Halal as a concept could be appealing to both
Muslims and Non Muslims.
The estimated global Halal trade exceeded US$2.1 trillion
and this emerging global market offers enormous
opportunities for Halal producers and service providers, but
the Halal business, as it stands today, is still its infancy.
The 9th Malaysia Plan (RMK9) and 3rd Industrial Malaysia
Plan (IMP3) have identified the Halal industry as the new
growth area, which will significantly contribute towards
Malaysia’s economic development.
Although differing in size and behaviour across the world,
the Halal markets provide many business opportunities
across all product and service categories, including
Process Food & Beverage, Pharmaceutical, Cosmetics
and personal care, Primary Meat, financial services and
logistics.Halal trade is currently contributed to less than
10% of global trade. What that means is that there are
many Muslims, as well as nonMuslims worldwide who still
do not have access to Halal products and services.
 CEO’s & General Managers
 Government Agencies & Trade Associations
 Researcher & Quality Controller
 Academicians & Students
Program
Program: Day 1
08.00 am
Registration and Networking
09.00 am
Welcome Address
Dato' Hj Abdul Fattah Hj Abdullah, President of
ANGKASA
09.15 am
Official Opening and Speech by Guest of
Honor
YB Dato Sri Hasan Bin Malek, Minister of
Domestic Trade, Co-Operatives and
Consumerism
09.30 am
MOU signing between Angkatan Koperasi
Kebangsaan Malaysia Berhad (Angkasa) via
MyAngkasa, AYS Sdn Bhd and Koperasi
Rakyat Indah Kuala Lumpur (KRIM)
09.40 am
Tea Break & Press Conference
10.00 am
Marketing Malaysia Halal to the World:
Opportunities and Challenges Awaiting
Malaysian Companies
Dr Abd Malik Musharat, CEO Vice President,
Industry Development,Halal Industry
Corporation, Malaysia
10.45 am
Opportunities of Malaysia Cooperatives in
the Halal Economy
Mr.Shaharuddin Mohamed,GCEO of
MyAngkasa Holdings Sdn Bhd
11.30 am
Marketing Halal: Creating New Economy.
New Wealth
Mr.RJ.Liow, Founder & CEO, AYS
12.15 pm
Creating Multimillion Dollar Business by
Marketing through Social Medias
Ms. Fione Tan, CEO, eOneNet.com
1.00 pm
Lunch Break & Networking
2.00 pm
Halal Certification as a Competitive
Advantage for Companies Competing in the
Global Markets
Tuan Haji Wan Johari, Halal Expert
Halal needs to be properly marketed, and perhaps
rebranded. It’s not just a religious thing and it is not just
meant for Muslims. It is a symbol of quality.
Objectives
 To highlight the challenges & opportunities available
in the halal industry
 To provide strategies for marketing halal
 To provide information on the global halal industry
 To explore cross - border trade opportunities in the
halal sector
HRDF /SBL
Claimable
Target Audience
 Business Entrepreneurs
 Food Importers & Exporters
 Wholesalers & Retail Sector
 Manufacturers & Service providers
2.45 pm
Panel Discussion:
Critical Success Factors in Managing A
Successful Halal Operation – The
Industry Experience
Moderator: Mr.RJ.Liow, Founder & CEO,
AYS
Panelists:
1. Tuan Haji Wan Johari, Halal Expert
2. Director, Hub Halal Division, Jabatan
Kemajuan Islam Malaysia (JAKIM)
3.30 pm
Tea Break
3.45 pm
How Can The Food Industry Leverage
On The Trends And Opportunities in the
Halal New Economy?
Dato’ Nelson Kwok: Founder of Nelson
Franchise & Immediate Past President of
Malaysia Retail Chain Association
4.30 pm
Panel Discussion:
Critical Success Factors When
Marketing Halal – The Industry
Experience
Moderator: Mr. Yunus Ali, Associate
Professor,Monash University
Panelists:
1. Dato’ Nelson Kwok: Founder of Nelson
Franchise & Immediate Past President
of Malaysia Retail Chain Association
2. Mr. Zubair, CEO of AlHuda Centre of
Islamic Banking and Economics,
Pakistan
5.15 pm
End of Day 1
Program: Day 2
8.30 am
Registration
9.00 am
Marketing Halal Travel: The New Wave
in Halal Industry?
Mr. Foo Kok Teng, General Manager, Kris
International Traveltours Sdn Bhd
1.00 pm
Lunch Break & Networking
2.00 pm
Personal Data Protection Act (PDPA)
on Marketing Initiative
Mr. Stevie Heong, Director of PKF Avant
Edge Sdn Bhd
2.45 pm
Development Programmes for SMEs
Ms. Muneswari, SME CORP
3.30 pm
Tea Break
3.45 pm
Financial Services and Facilities for
SMEs
Mr Wan Ahmad, SME Development Bank
Malaysia Berhad
4.30 pm
Financial Services and Facilities for
SMEs
Mr. Fazlan Abu Bakar Head of Marketing
& Product Development of Malaysian
Industrial Development Finance (MIDF)
Berhad
5.15 pm
Closing Remarks, End of Day 2
Participation Fees
Normal Rate: RM 1,100.00
(Inclusive of lunch & tea breaks)
Early Bird: RM 980.00 per person (by 25th July 2014)
* HRDF –SBL Claimable
Registration
Kindly fill the enclosed registration form & fax it to +603 –
6262 0564 (secretariat office)
OR
Email the form to izzatti@ays.com.my (secretariat office)
The Do’s and Don’ts when Marketing
Halal Consumer Products to NonMuslim Majority Markets
Datin Prof Dr Clara L. Chee, Clara
International Beauty Group Sdn Bhd
Deadline For Registration
10.30 am
Tea break
10.45 am
Halal E-commerce - A Neglected Global
Market Opportunity!
Mr. Mikkel Bjoedstrup, CEO & Founder of
Halal Tech Venture Builder, Denmark
AYS Lifestyle Sdn. Bhd.
8trium, M1-16-06
Menara 1, Jalan Cempaka SD 12/5
Bandar Sri Damansara
52200 Kuala Lumpur
Malaysia
11.30 am
Marketing Islamic Finance
9.45 am
12.15 pm
Mr. Zubar, CEO of AlHuda Centre of
Islamic Banking and Economics, Pakistan
Sustainable Marketing of Halal Products
Dr. R. L. Bhatia, Chief Editor & Founder of
World CSR Day, India
All registration must be submitted by 8th August 2014.
Jointly Organised By
Contact Person: Izzatti
Tel: +603-626 38550
Fax: +603-626 20564
Email: izzatti@ays.com.my
National Conference on Marketing Halal &
Funding Solutions 2014
19th & 20th August 2014, Tuesday & Wednesday,
MATRADE Exhibition & Convention Centre,Kuala Lumpur
REGISTRATION FORM
Please Fax this form to
Attn: Izzatti
+603-626 20564
Conference Participant/s Details:
Names
Designation
1)_______________________________________________
___________________________________
2)_______________________________________________
___________________________________
3)_______________________________________________
___________________________________
Company Details:
Company/Organization: ______________________________________________________________________
Address: __________________________________________________________________________________
__________________________________________________________________________________________
Tel: __________________ Fax: __________________ Email: ______________________________________
Contact Person: _________________________ Designation: _______________________ Date: ___________
PARTICIPATION FEES
Normal Rate: RM 1,100.00
Early Bird Rate: RM 980.00 per person (by 25th July 2014)
INVOICING & PAYMENT
Once we have received your registration form, we will send you the invoice.
# All Cheques must be crossed and made payable to "AYS Lifestyle Sdn Bhd" or bank in to account number
217-201-201000-6, AmBank(M) Berhad
# Remittance to be in Malaysian Ringgit (MYR) only & kindly fax the bank remittance slip to 03-6262 0564
# Any cancellation after July 31st, 2014 is not refundable.