“ Jordana Interviews Share Ross Transcript from March 14, 2013

“How To Lose Your Video Worries For Good”
Jordana Interviews Share Ross
Transcript from March 14, 2013
Share Ross is best known as the former
bassist for 80's platinum-selling all
female rock band, Vixen. Many years
later she went on to become a video
editor and producer for clients that
included Sony, Geffen, Universal and
BMG. She hosted several successful
online video shows and then realized
that she was constantly helping her
friends get comfortable and confident on
camera along with helping them write
their scripts for their videos.
Share launched Video Rockstar University to help other female
entrepreneurs unleash their inner rockstar on camera.
According to JeffBullas.com, videos are shared 1200 percent more
than links and text posts combined! Now is the time to get yourself
on camera!
Jordana Jaffe
Jordana@embarkability.com
www.embarkability.com
917-572-8871
Jordana:
Welcome, everyone. This is Jordana Jaffe, Founder of Embarkability.
Thank you very much for joining us for the New Entrepreneur’s
Business Blueprint where 20 experts tell you everything you need to
know to generate consistent cash flow, make a big impact and keep
the faith during your first two years of business.
The reason I created this event is because I speak to women every
day who have just started their business recently or who have been
in business for a few years and they are really struggling, whether it
is getting clients, making money or just staying positive throughout it
all.
So many women decide to start a business because they feel that it’s
the key to living their dream life. It really can be if they are shown
how. What happens is that when we are left to our own devices, lots
of things tend to come up such as our own fears and resistance or
even literally not knowing what to do next. As a result, we feel
scared, overwhelmed and really alone.
With all of this in mind, I decided to bring together an amazing group
of women entrepreneurs who, like me, have all experienced troubles
in the beginning of their business journeys on some level or another.
The great news is that they have made it out on the other side and
are really experiencing big success today in their own rights.
What is so cool is that they are all in different industries and have
different backgrounds but they are all committed to their success,
which I find to be so inspiring.
For those of you who don’t know me well, I am the owner and
founder of Embarkability.com and I work with women all around the
world to help them start and grow their own successful businesses.
The reason I started Embarkability is because I believe that every
woman entrepreneur has the ability to create her own successful
business. This week is all about showing you step by step how to do
just that.
Jordana Jaffe
Jordana@embarkability.com
www.embarkability.com
917-572-8871
To give you a bit of background on my own business journey, I
started my first business, a professional organizing company back in
2007. I didn’t know anything about entrepreneurship. In fact, I had
graduated from college a few years before that and I was an English
major.
That basically means that all I did for four years was read books. I
never took one class that was remotely related to starting a business.
I didn’t take one economics class or a class in sales or marketing. I
was as clueless as they come.
Oddly enough, I was okay with that. The only reason I was okay with
being so clueless is that I made a decision that I would rather feel
totally scared and clueless about building a business than to continue
to feel totally scared and clueless about what I really wanted to do
with my life.
I knew that there had to be a way to make money and find clients
doing what I loved to do. From scratch, I created my own organizing
company and I really paved my way as a successful entrepreneur.
That wasn’t easy. I spent the first two years overwhelmed with
anxiety, frustration and constant fears around money. There would
be moments of wins but I couldn’t manage to consistently make the
kind of money I wanted to be making or find the clients I dreamed of
helping.
That being said, I really believe that it was my commitment to my
vision to staying focused and pushing through the difficult days that
helped me get to where I am today.
This is why I brought together this group of amazing women
entrepreneurs this week so they can share their strategies and
support while you grow your own successful business.
Of course, if you miss any of these calls, make sure to go to
NewEntrepreneurBusinessBlueprint.com/replays. The replays will be
available to you for 24 hours following each call.
I am so excited to welcome Share Ross who is going to share lots of
great information with you on How to Lose Your Video Worries for
Good. I am so excited to have Share on the call today because I think
Jordana Jaffe
Jordana@embarkability.com
www.embarkability.com
917-572-8871
it is so essential to use video nowadays. It’s something that I’m
trying to do more.
What I love about it is that it is so accessible and from my own
experience, I believe it can speed up the relationship that you have
with potential clients, current clients and so on. I am so jazzed that
she is going to be speaking with us.
Just to give you a bit of background on Share, she is best known as
the bass player for the platinum-selling all female rock band Vixen.
During her MTV years in Vixen, she realized she was uncomfortable
on camera and had anxiety around being filmed.
Years later, she became a video editor, host and producer with clients
that included Sony, Geffen and Universal. After working behind the
lens and conducting hundreds of interviews, she developed a method
for you to get over your fears of being on camera.
Share is now the creator and founder of Video Rockstar University
and by the time we finish this call, you’ll have the tools to move
through the top five fears around filming yourself and will be able to
start releasing your inner rockstar on camera.
Hello, Share. I am so excited to have you on the call today.
Share:
Hi Jordana, and thank you. Hooray for commitment in forging ahead
with determination. Yes on that, hooray.
Jordana:
Hooray, I love it. Let’s get started with the basics. Why do you feel
video is so important for business?
Share:
There are a number of reasons. The first thing it does is build
credibility for you. It also allows you to build trust with your
prospects, followers, fans, tribe and clients. As soon as you watch a
video of someone, there is a feeling of knowing that person. “Now I
know them.” That feeling is very different from reading text on a
website.
You have had that experience, right?
Jordana:
Definitely.
Share:
There are actually a lot of studies out there. One of my favorite ones
is from Website Magazine. It has basically proven that video is a
driver of consumer confidence. They are going to feel more confident
Jordana Jaffe
Jordana@embarkability.com
www.embarkability.com
917-572-8871
in you. Consumers are willing to watch videos 60% of the time they
can find one, which is amazing.
Then there is all this stuff about Google search as well. If you have a
properly optimized video (and I would even say a slightly optimized
video) on the landing page of your website, you are 53% more likely
to show up on the first page of a Google search for your keywords.
Jordana:
That’s wild.
Share:
They are crazy statistics. I am not a big numbers person but the
bottom line is that when we go to a website and there is a video
there, we are something like four times more likely to watch that
video than we are to read anything on the page.
That’s a good reason to get video on your website. People are going
to be clicking it and checking you out.
Jordana:
It’s amazing how powerful it’s become.
Share:
It is. It’s absolutely incredible. It’s basically a handshake in the world
of the internet. You go to a networking event and you walk up to
someone and say, “Hi, my name is Jordana Jaffe,” and you extend
your hand and shake hands. We can’t do that online so I click your
video to see what you’re like, how you sound and what your vibe and
energy are like. We can get a feel for people really fast on video.
Jordana:
I never thought of it that way but it’s a virtual handshake. That’s
brilliant.
Share:
It’s absolutely a virtual handshake.
Jordana:
I love it. I think that most of us know that video is important. We
know that it’s up and coming and that a lot of people are doing it and
that it can be a big game changer for your business.
You will know this more than I do but what I think happens is that
people are really resistant to it.
Share:
Absolutely.
Jordana:
We’re either focused on fear of rejection or just not looking good.
What happens when we focus on that fear of rejection? I think a lot
of people do that.
Jordana Jaffe
Jordana@embarkability.com
www.embarkability.com
917-572-8871
Share:
As soon as you focus on any of those fears, in particular the fear of
rejection, you lose site of what it is you have to offer. That
completely leaves the picture all together. Instead, you’re focusing
on, “They’re not going to like my video”, “It’s not good enough”, or
“My message isn’t worthy”. You forget that you do know what you’re
talking about.
There is a shift that happens there. Fear of rejection is probably one
of the biggest ones that happens. It’s all about shifting the focus back
into your message and realizing that it’s about your contribution.
When you figure out that it’s your contribution that matters, you can
move past the whole fear of rejection, the fear that no one will like
your video or that it’s not good enough.
Are you helping people with your message? Then we are going to like
your video. It really is that simple.
I ask people, “If you don’t film your videos, what will your clients
miss out on?” It’s big, it is. It gets you to make that shift right away.
It boils down to what you have to offer your clients and your
prospects, people that aren’t your clients but might be considering
you.
As soon as you start giving them valuable content that is actionable,
they are going to love you. They are not going to be rejecting you.
They are going to be loving you.
A second question is, “If you don’t film your videos, how will you miss
connecting with your clients and prospects?” It’s a huge connection
that is there to be made.
Jordana:
Yes, it is a huge connection and I definitely believe that it just speeds
up the relationship. People not only get a sense of your voice on
paper but they can say, “This is what she looks like, these are her
mannerisms. I get her personality.” I think it speeds up lots of things.
Share:
It absolutely does. Adding video is a huge game-changer. It can be a
different animal for everyone. Not everyone wants to have a video for
their big launch. Maybe you want to keep it easy and just film some
fast videos for your blog. That is where I usually advise people to
start.
Jordana Jaffe
Jordana@embarkability.com
www.embarkability.com
917-572-8871
Don’t put all the pressure on yourself to have a “Welcome to my
Website” video. Start doing a video a month or every other week for
your blog and get comfortable with the process. It boils down to how
your message will help your clients. How is it going to change their
lives? How is it going to change their business? That moves you past
that fear of rejection.
Jordana:
The second thing that people say is that they don’t look good on
camera. I know that it might be a matter of focusing on how you’re
helping people but some people really stop themselves in their tracks
because of that. What do you say to those people?
Share:
Yes, that’s huge. I suggest three steps around that. I have to say
that women are particularly concerned with how they look on camera
but I have coached a number of men who are extremely
uncomfortable with how they look on camera as well. It’s not just a
chick thing, so I have to add that in there.
Jordana:
Our listeners just wanted to know that.
Share:
It’s a really different mind-shift. I call it the three “A”s. There’s
Action, Acceptance and Attitude. With Action, there are a few steps
you can take that will help you start loving how you look on camera.
This is especially important if you are a bathrobe entrepreneur who is
used to blogging in your pajamas.
This can be a really big deal because we have gotten used to the
whole MO of sitting at our computers. Maybe you haven’t even
brushed your hair yet. That is the privilege of being a bathrobe
entrepreneur, right? You don’t have to look good.
There is a little bit of action that goes into it if you really want to love
how you look on camera. The way I describe it is to think of filming
videos the same way you would think about going out to lunch with
that really good friend that you haven’t seen in a long time.
You would make a little bit of an effort but it is not like going out on a
date. You are just going out to lunch with a good friend. You just
want to make a little bit of an effort.
Jordana:
I like that.
Share:
It’s not like, “I’m going on camera. I’m going on television”. You are
just going to have lunch with your best friend. Maybe you haven’t
Jordana Jaffe
Jordana@embarkability.com
www.embarkability.com
917-572-8871
seen her in two or three weeks or a month. You’re going to make a
little bit of an effort, right?
Jordana:
Of course.
Share:
It boils down to whatever that effort means for you and it means
different things for different people. For me, it means spending 10 or
20 minutes on my hair. I’m going to put on a little bit of makeup. I
have really pale skin so I am probably going to put on some mascara
and some sort of lip color so I don’t look too washed out since I’m so
pale.
Particular to a video, I do suggest wearing a top that fits well, that is
somewhat tailored. That helps a lot on video because we are seeing
the top part of you. If you are wearing a flowing, beautiful top, that
will look shapeless on video.
Jordana:
Interesting.
Share:
That is a helpful thing. Just spending a little bit of time there can
make a huge difference to how you will feel about yourself on
camera.
Another step with how you look on camera is your lighting. This is a
biggie and I get a lot of questions about how to do lighting. People
don’t want to spend $300 getting some lighting when all they want to
do is sit at their computer and film themselves.
You just need to make it simple. It boils down to my three favorite
words in video, “Soft, diffuse lighting”. That means that you do not
want a desk lamp that you suddenly point at your face. You don’t
want to use overhead lights, those are not going to work. You don’t
want to use bright windows right in front of you because chances are
that the light is going to be too harsh.
You can use windows that are in front of you if you have a sheer
curtain that will diffuse the light. The best thing I recommend is
finding paper lanterns. You can use the big globe lights that you can
get at Target or IKEA for $10. You can just get a couple of stand-up
paper lanterns. The bigger the better, and then just experiment.
You do want the light to be in front of you at about eye level. You
don’t want to light from above. If you light too much from above, you
Jordana Jaffe
Jordana@embarkability.com
www.embarkability.com
917-572-8871
will get shadows underneath your eyes and you know what happens
when you get shadows underneath your eyes. You look tired.
“Oh great. I have just had 12 hours of sleep and I look tired. What’s
up with that?” You are trying to create a somewhat shadow-less
environment for your face and the secret is soft, white diffuse
lighting. It needs to be in front of you at eye level or a little bit
above. If possible, it should be on both sides of your camera. That’s
not always possible for everyone.
There are many ways to deal with this and I have coached tons of
people through it. The basic element is soft, diffuse lighting.
Jordana:
Soft, diffuse lighting. Great. So pretend that you are going to lunch
with a friend and soft, diffuse lighting. Did you say there were three?
Share:
Yes, there are two more. The second thing is to work with
Acceptance. I give a lot of my students affirmations. They are really
straight forward such as, “I love myself and accept myself exactly as
I am”.
What happens is that you start filming yourself and then you watch
the video and say things like, “Do I really move my mouth like that
when I’m talking?”
Jordana:
Oh no.
Share:
Yes. And we’re all guilty of it as well. “Do I really [18:17.6] my head
around that much? Do my eyes do that thing?” We all look at things,
so “I love myself and accept myself exactly as I am”.
Another affirmation exclusively for video that I send to people is, “I
love filming videos so I can share my message with those who need
to hear it”.
Jordana:
I love that. Can you say that one more time?
Share:
Yes. “I love filming videos so I can share my message with those who
need to hear it”.
Jordana:
That’s great.
Share:
That’s really powerful. The third thing is really to do with Attitude.
This is a really simple one. It’s just to smile. People connect with you
Jordana Jaffe
Jordana@embarkability.com
www.embarkability.com
917-572-8871
when you smile and when you have that open, loving energy. It’s all
about that energy on camera.
I say, “Smile on camera,” and you say that is obvious. When it’s you
and you are the one talking to the camera, it is not going to feel that
natural. It’s not going to feel like a completely obvious thing to do.
It’s really important. Even if your message is really serious, I suggest
finding a way to open with a big smile. You want to connect right
away and then you want to close your video with a big smile. It’s got
to be natural. It’s got to feel good inside.
Jordana:
So people can say, “Fine. I can get over the mindset around video. I’ll
do it.” Let’s say that everyone on the call now is convinced that it’s
important. They say, “I’ll do the affirmations and all that stuff.”
I’m no video expert but I speak to a lot of entrepreneurs and we talk
about video every now and then. They always ask two things that I
would love your input on. They ask how long the video should be and
what they should talk about.
I think not knowing what to talk about stops a lot of people. Perhaps
giving them a time limit could help them figure that out because you
could be talking about completely different things if you have two
minutes as opposed to ten.
Share:
There are a ton of studies about the length of videos and our
attention span for watching them online. It’s very different. We feel
like we’re being filmed and we associate filming with, “I’m going to be
on TV.” This is digital, online video.
I am sure that you will probably have a similar feeling. When you
click to watch someone’s video, one of the first things you do is look
to see how long it’s going to be.
Jordana:
That’s so true.
Share:
There are no set rules around this but from my experience and from
my clients’ and students’ experience, two or three minutes is usually
the ballpark for most blog-style videos. You are giving one message
with typically three bullet points to support it. Boom, boom, boom,
you give the information and say “Thank you, connect with me,” and
then you’re out. It’s two or three minutes max.
Jordana Jaffe
Jordana@embarkability.com
www.embarkability.com
917-572-8871
If you are doing a training-style video, there are no set rules but if
you are simply a talking head and are not using a lot of graphics or
cutaway things where it is cutting away from you and going to a
graphic in some way, shape or form, we get worn out.
In that arena, if it’s a training-style video, the general rule of thumb
would be 10 or 15 minutes, maximum. You can do a training video
that is two minutes and that is completely fine. The training videos
are all about whether you are continually giving the information. It is
not one message. It is going to five, seven or ten things that we are
learning about so it is very different.
As far as what to say, it is just like blogging. You want to look over
your blog and do an editorial calendar and write out the things that
you are going to talk about.
In the first week week, you could deliver some valuable content. A
month from now, you can do a how-to video and demonstrate
something. Week three could be a tutorial where you actually teach
them about something rather than demonstrating it. Walk them
through something.
It doesn’t always have to be a valuable message-type video. I would
also add that with a tutorial, the two or three minute rule can go out
the window a little bit and extend to more like four or five.
Sometimes you can’t do a how-to video in two or three minutes.
Does that give you some clarity?
Jordana:
Yes. In my own personal experience, if you map out what you are
going to say in terms of an editorial calendar in the form of videos,
it’s really helpful.
Should the day come that you are doing the video and something
else inspires you, you can do it about that topic. This way, at least
you have a back-up topic to fall back on that you have already
prepared. That way it’s not as anxiety-provoking. I have definitely
experienced that.
There is also the concept that if you watch your video yourself and
you are bored or not totally focused on it, it definitely won’t hold the
attention of the people watching it.
Jordana Jaffe
Jordana@embarkability.com
www.embarkability.com
917-572-8871
Share:
There is some truth in that. In Video Rockstar University, I work a lot
on how to stay engaging with the ladies. There are so many things to
staying engaging. There is knowing your message. There’s starting
off with what I call an engaging opening so that you are focused on
what your client needs to be thinking about and you draw us in.
Jordana:
Can you give us an example of that?
Share:
I am going to talk about videos. The typical way to start off a video
would be for me to sit down, press record and say, “Hi, I’m Share
Ross, founder of Video Rockstar University. Today I am going to talk
about what camera is best to film your videos.” That is not an
engaging opening.
Jordana:
I was going to say that I didn’t think it was.
Share:
A better way for me to start would be for me to get you to think
about how you are feeling around finding the right camera. I wouldn’t
even introduce myself until after I’ve done that. I would say, “Are you
feeling frustrated with all the advice you’re getting around what
camera to use to film yourself? From D-SLR, to computers to
camcorders, are you just ready to walk away and never film yourself
ever?”
Then I would say, “Hi, I’m Share Ross, founder of Video Rockstar
University. Let’s get to the bottom of this.” Now you are interested
because I’ve addressed you. If that doesn’t apply to you then you are
not going to watch the video, which is fine. That means you’re not
right for it.
It’s like a filter. The people who should watch the video will watch the
video. The people that video is not right for are going to click away
because it doesn’t even apply to them.
Jordana:
So an engaging opening would be just that. It would be about
engaging the audience, not about talking at them.
Share:
No, you never talk at them. You always talk to one person. You would
never say, “Hey everyone. How are you all feeling today?” You would
say, “Hey, I hope you’re having a great day,” just as you would if I
called you up on the phone. I call it the phone test. If you film your
video and you could have that same conversation with one person,
you are talking to one.
Jordana Jaffe
Jordana@embarkability.com
www.embarkability.com
917-572-8871
It’s the same reason that I suggest getting ready as though you are
going to lunch with your best friend. A video is a conversation. It just
feels like television to a lot of us in our heads.
It really is a conversation, so you want to ask questions. You want to
get them thinking about themselves. You want them to feel that you
are actually having a conversation with them and they are answering
you in their heads.
Jordana:
So interesting. Speaking to that, is there a way for the people
listening to be themselves on camera the way that they can be
themselves in real life? I feel like a lot of people feel as though they
need to act or ask if they can actually be completely themselves.
There is a fine line between vulnerability and professionalism.
What do you suggest to people that you work with in terms of how
they should be acting on camera? To what degree is it acting? Should
they be completely themselves? What are your thoughts on that?
Share:
That’s a great one. I have to say that a lot of it is faking it until you
make it. The confidence for anything new that you are doing always
comes on the back-end. Because we are entrepreneurs, we feel like
we should master this thing right away.
There is all this pressure we put on ourselves. “But I am a successful
business person. I should be able to just do this.” It’s just not fair to
put that much pressure on ourselves. It doesn’t just automatically
appear at the beginning.
A lot of what I talk about is practicing. Do a ton of videos. If you can,
do them in a safe environment. Maybe you’re not putting them up on
your website but just showing them to people that you trust. Those
people may not be your family members. They might be other
business people.
You can put up a video on YouTube, make it unlisted and send the
link to other entrepreneurs that you trust and ask them for honest
feedback.
The main thing is to really start doing it. My big thing is, “Shoot for
passion, not perfection.”
Jordana:
Shoot for passion, not perfection.
Jordana Jaffe
Jordana@embarkability.com
www.embarkability.com
917-572-8871
Share:
Yes. It’s so important. The bottom line is that we connect with your
energy. You go to a networking event and you are awesome,
engaging and charismatic. Then you sit down and film yourself and
wonder what just happened. Practice will move you through that.
Watching the videos and getting quality feedback will help you move
through that.
The elements such as just speaking for two or three minutes will
change it up, too.
Jordana:
Totally. It won’t be as scary then, I think.
Share:
No, and there’s a tendency to talk for too long when you first start or
to talk for too short of a time and not actually give any value. As
soon as you start finding that sweet spot, smiling a lot and having fun
with video and not making it into this horrible thing you have to do, it
changes the whole game.
You start tapping into that authentic you and you start realizing how
much fun it actually is.
Jordana:
Totally. Getting back to the logistics of it, how often should we
probably be doing a video? Is it once a week? Once a month? What
are your thoughts around the frequency?
Share:
I think if you are just getting into it and you are a bit nervous around
it, I definitely recommend filming several times a week to get used to
the process. You don’t have to do the full makeup thing, but it’s just
to get used to talking to the camera and actually looking at the lens.
That is another thing that sounds really obvious but you would be
amazed how many people film themselves and don’t quite look at the
lens. You really need to focus on that little tiny camera. Most people
are sitting at their computers so that camera is small.
I recommend filming yourself a whole bunch if possible to get used to
it. This doesn’t have to go live. Just because you film yourself doesn’t
mean you have to share it with the world. Once you’re ready and you
want to put it on your website, it’s really up to you.
If you can do it once a week, that’s amazing, but if you can fit it in
once a month, that is awesome. Once a month will make a huge
difference to your business bottom line.
Jordana Jaffe
Jordana@embarkability.com
www.embarkability.com
917-572-8871
Jordana:
I can’t agree more.
When people are starting out, what do they predominantly use? I
have a Mac, for example, so I use iMovie when I do video. For
someone who just starting out, would you recommend that they use
some sort of program on their computer?
Share:
The equipment question always comes down to whatever you have. If
you have iMovie on a Mac or you have Windows Movie Maker, dive in.
It doesn’t have to be fancy. If you don’t have either of those, you can
edit out the beginning and the end on YouTube so that we don’t have
to see you pressing record and then pressing stop.
It really is about using what you have. Start where you’re at. Lose
the perfectionism, it’s not a big deal. Any kind of computer editing
program is great and you don’t even have to dive into the editing
thing when you’re ready. The first step is just pressing record. Make
it as simple as possible.
Jordana:
I really want to sum up what you were saying and map it out for
everyone. They are going to press record. You said that the first thing
to do would be to engage. I think it is interesting for people to note
that you shouldn’t necessarily introduce yourself initially. You should
first ask questions, potentially to engage them and then introduce
yourself. Is that the best way to do it?
Share:
That’s one of the standard engaging openings and it’s standard
because it’s so effective. You want to engage by asking your client
around the pain point of the message you are going to deliver.
Ideally, you already know what you are going to talk about before
you sit down. You think, “How is that affecting my clients? What is
that making them feel?” Then you ask questions around that to kick it
off and then introduce yourself, give your message and close with
calls to action.
You’re smiling through the whole thing, you’re focused on how your
message is going to help them and it is all two or three minutes.
Jordana:
At the end of the call, would you give a call to action?
Share:
Absolutely. Every video needs to have call to action. If you don’t have
a major call to action, it at least needs to be, “Sign up for my
newsletter.” Typically on video, there is more than one call to action.
Jordana Jaffe
Jordana@embarkability.com
www.embarkability.com
917-572-8871
It’s going to be, “If you like this video, share it with your friends on
Facebook. If you have a comment, I’d love to hear what you use for a
video camera. You can leave that on this blog. Sign for my newsletter
so you get every video delivered to your inbox.”
Boom. That was three calls to action. One of them is really engaging.
I’m asking for them to let me know what they are using or what they
are doing about the situation. You want to get their take on it. They
might have something that will teach you, so it’s always being open
to that.
Jordana:
Definitely. Here’s another question that I have grappled with myself.
What are your thoughts on having music in the background?
Sometimes there is no noise and at other times, there are those
music things. What are your thoughts on that? Are you pro music or
anti music? Does it depend?
Share:
I am totally pro-music. That is something that requires a little bit of
editing because you’ll need either iMovie or Windows Movie Maker to
really deal with it. There are just some tricks about it. You don’t want
to use music that has vocals.
You want to avoid vocal music and stick with instrumental. As soon
as we hear vocals, we are focused on that and it’s competition for
you. You want to stick with instrumental music. Within that, if you go
find some big hit, YouTube will red-flag you. You can’t use James
Brown or something. There are tons of royalty free music websites,
or you can use something from within iMovie.
You can also hire someone to write you a little theme song and then
you can put the same piece of music underneath every video.
Jordana:
You can spend a lot of money hiring professional people, having
professional equipment and all that good stuff but it can also be
completely free and that’s what I love about it.
Share:
Absolutely. You don’t have to spend a ton of money or even a ton of
time getting this together. If you did want to hire someone, I always
recommend Fiverr.com. It rocks. You can get someone to make you
some titles or write you a little instrumental song. It’s going to cost
you $5.
Jordana Jaffe
Jordana@embarkability.com
www.embarkability.com
917-572-8871
There are tons of ways to get things to work the way that you want
them to. For diving into the music element, it does make a difference
to your videos. I love using music but again, it’s not a make it or
break it thing.
If finding the right piece of music is stopping you from shooting your
video, go shoot your video because that’s just an excuse.
Jordana:
Definitely. This has been so helpful, Share. I think it’s so important
for you to be talking to everyone on the call today because I think
that video is really the up and coming thing for business owners. I
love how accessible it is, especially for new entrepreneurs.
I’m really big on helping people find things to grow their business
that don’t require a lot of time and money but have a very big
impact. That is especially important to new entrepreneurs who don’t
necessarily have a lot of time and money and want to make that very
big impact very quickly.
I really think that video is a huge way to do it and it is really essential
that people know that and also have a step-by-step process of what
to do. I think there is a mindset component in terms of getting over
the fact that you are going to be filming yourself. There is also the
logistical part of it once you deal with the mindset part in terms of
what you actually do.
Share:
Yes. In the world of female entrepreneurs, we are determined and
fearless. We can work through that stuff. We just find a way to do it.
So there you go.
Jordana:
Amen. I really thank you so much. I know that you have a free gift
for everyone. Could you tell us what it is?
Share:
Absolutely. The free gift is going over the five fears. There’s fear of
rejection, fear of not looking good, fear of public speaking, fear of the
technology and fear of not being authentic. It is a writable PDF so you
can write right in there and save it for yourself.
This worksheet will get you into action today. Download it and you
will launch into action.
Jordana:
You definitely want to pick that up. You can get that at
VideoRockstarUniversity.com/rockstars/free-gift-for-you. Definitely
go and get that now because I think it is a no-brainer. It is a free gift
Jordana Jaffe
Jordana@embarkability.com
www.embarkability.com
917-572-8871
that will really help you speed up the process and dive into the video
world.
Share, I’m sure you can speak to this as well but one of the things
that has really helped me get unstuck and move forward as an
entrepreneur has been surrounding myself with likeminded people
and learning from experts, teachers and coaches.
That is one of the reasons I created this event and why I think that
events like these are so valuable. You have access to such highquality content from so many different experts in one place.
With all that in mind, I am putting together a success kit for
everyone, which contains all of the recordings from the calls this
week along with transcripts from the calls and extra bonuses from
many of our guests.
Today, Share is adding an amazing gift to the success kit. Can you
tell everyone about The Art of the Interview, Share?
Share:
Absolutely. One of the things that has really taken up is the Skype
video interview. It’s huge. Now you are not just talking to a camera
but you are taking to a person. It’s so easy and comfortable.
Everyone wants to do the interview. It is a huge way to propel
yourself as an expert.
I highly recommend for everyone to get on board with doing Skype
video interviews, either doing them or giving them.
The Art of the Interview is a document I put together to help my
students. It basically boils down to three different elements to the
interview. One is being the interviewer, the second is being the
interviewee, and the third is that there is actually an element of the
interview itself.
The document breaks it down to give you a lot of guidance on what is
expected of you and how to deliver on all of those pieces.
Jordana:
I love that.
Share:
You’ll have fun with that because video interviews are amazing.
Jordana:
Yes, and that’s so true. Especially over the past few months, I have
really seen a lot more Skype video interviews. Another cool thing is
that it’s free! I just love it.
Jordana Jaffe
Jordana@embarkability.com
www.embarkability.com
917-572-8871
It’s so easy to make excuses around time and money and I can relate
to this. We all do it but this is free and it won’t take you a lot of time.
Really, this is just one of the many gifts when you sign up to get the
success kit.
If you are interested, it is $97 right now for a limited amount of time.
Again, you’ll get the recordings of all the calls, the transcripts and
some awesome bonuses including the one that Share just mentioned.
You can go to NewEntrepreneurBusinessBlueprint.com/success and
pick that up right now.
You can also listen to the recordings of the calls that have happened
over the 24 hours for free. Again, it’s
NewEntrepreneurBusinessBlueprint.com/success. Pick up your
success kit now.
Thank you so much, Share. It was such a pleasure speaking with you
today. Thank you so much for sharing your knowledge and your tips.
I really think it’s going to be a big game changer for everyone
listening.
Is there anything else that you want to share with the people on the
call?
Share:
I think that’s it. Press record today! The world needs to hear your
message.
Jordana:
With that, we are going to call it a day. Thank you everyone for
joining us. Thank you, Share, for sharing. Press record today! Until
next time, bye everyone.
Share:
Bye, thank you.
Jordana Jaffe
Jordana@embarkability.com
www.embarkability.com
917-572-8871
Jordana Jaffe, your telesummit host, is
committed to teaching women all over the
world how start and grow their own
successful businesses.
But that’s certainly not where Jordana first
begun. Jordana graduated with a major in
English from a small Liberal Arts College in
Pennsylvania, completely clueless, like
most grads nowadays, about what she
wanted to be when she “grew up.”
And so her journey began. Within a few
years, she stumbled upon entrepreneurship
as a possibility when her mom suggested
that she start her own organizing business.
Jordana Jaffe
Business Coach for Women
Contact Jordana Jaffe
Email:Jordana@embarkability.com
Website:www.embarkability.com
At that point, Jordana had felt like she had
spent way too much time (read: years)
contemplating about what she was really
meant to do with her life. And as scary and
confusing as starting her own business
seemed, the thought of spending one more
day feeling unhappy and purposeless was,
simply put, not an option.
So she taught herself, from the ground up,
how to succeed as an entrepreneur. After
building a successful organizing business,
she decided to share her secrets to success
with other aspiring women entrepreneurs.
Today, Jordana coaches women worldwide
on how to start and grow their own
successful businesses so that they can
generate consistent cash flow, make a big
impact, and keep the faith throughout their
journeys.
Jordana Jaffe
Jordana@embarkability.com
www.embarkability.com
917-572-8871