Prof . Dr . Dr . Wilfried von Eiff, the... Academic Director at HHL’s Center for Health Care Management and Regu-

28 HHL RESEARCH REPORT 2014
ECONOMICS AND REGULATION 29
Center for Health Care Management and Regulation
How to Achieve Medical Quality and
Affordable Costs Simultaneously
Prof. Dr. Dr. Wilfried von Eiff
Prof. Dr. Dr.
Wilfried von Eiff
Prof. Dr. Dr. von Eiff has been the
Academic Director at HHL’s Cen­
ter for Health Care Management
and Regulation since December
1, 2013. In addition, he holds an
extraordinary professorship for
Health Care Management and
is integrated into the business
school’s academic group of Economics and Regulation.
Born in Gießen, Germany, he has
been the head of the Center for
Hospital Management in Munster
(CKM) since 1994. His key activities include health care research
and health technology assessment, ethics and econo­mics
in health care, purchasing and
logistics management, as well
as quality and risk management.
Furthermore, Prof. Dr. Dr. von Eiff
acts as an advisor for health economics at the International
Institute for Health Economics.
The health care systems in most of the western industrial nations are facing big
problems due to higher life expectancy, and an increasing percentage of a nonworking population, increasing costs in their health care systems, higher premiums for
health insurance funds, as well as misdiagnoses and medical malpractice due to
exhausted or inadequately trained personnel. The pharmaceutical industry encounters harsh competition on the global market and faces substantial differences in
legal conditions in different countries. Both the public health sector and medical
research as well as marketing in the pharmaceutical industry are increasingly faced
with complex ethical questions, for example, welfare economic evaluation and the
rationing of health care services.
Challenges in Health Economics and the
Pharmaceutical Industry
At the same time, innovative and intelligent information and communication
technologies (smart systems) as well
as more effective processes to use large
pools of data offer new possibilities to
fundamentally reorganize health care
systems. New types of cooperation between health care providers and the
trend towards individualization in the
medical sector change the value-added
processes and, consequently, the fundamental organizational form as well as
As a part of his responsibilities at
HHL, Prof. Dr. Dr. von Eiff will participate in the strategic management program as well as offering
a course within the framework
of HHL’s Executive Education
program in Phoenix/USA and
other locations. This program will
be integrated into the part-time
MBA at HHL in the medium term.
In addition, Prof. Dr. Dr. von Eiff is
involved in the organization and
execution of the CASiM Conference 2014 on the topic “Boundaryless Hospital”.
wilfried.von.eiff@hhl.de
logistics in health care systems of the
future. This confronts health economics
and hospital business administrations
as well as the management of pharmaceutical companies involved with research with new challenges. The same
issues apply to state regulation which
is essential for the development of the
health care system.
Prof. Dr. Dr. Wilfried von Eiff, the new
Academic Director at HHL’s Center for
Health Care Management and Regu­
lation, says, “hospitals and the pharmaceutical industry will be organized
in completely new forms of integrative
health care networks. Their development, regulation and optimization will
require considerable research and transfer activities as well as significantly improved offers in further education for
executives in the health care sector, and
for different kinds of medical and health
care professionals.”
The research program at the new Center
for Health Care Management and
Regulation, which is currently being
organized in close coordination with
the activities of the cross-group center
CASiM, will, amongst others, deal with
the issues below.
For the cross-group center CASiM,
health care is one of four future core issues of business administration for the
21st century. In preparation for an international research conference in Leipzig
in summer 2014, CASiM has already organized several inter-disciplinary events
with experts in medicine and economics,
and developed a research agenda.
In addition, the Center for Health Care
Management and Regulation will cooperate closely with the Chair of Business
Ethics and through that with the
Wittenberg-Center for Global Ethics:
Innovation and Entrepreneurship division, as well as the Chair of Strategy,
Finance, Marketing and Logistics, and
last but not least with the new Arendt
Oetker Center for Business Psychology
and Leadership. The idea is to establish practice-oriented health care
management research through the
BMBF and EU-programs as well as applicable projects. Hereby scientists from
the medical faculty of the University of
Leipzig will be included as much as possible. Other University hospitals and
pharmaceutical companies are also targeted for inclusion in the research and
transfer activities in connection with
certain diseases.
HHL sees a broad field in the health care
sector for the development of new business models, the establishment of new
health care companies, and the development of already existing companies by
integrating new business concepts in
form of spin-in activities. As a result of
these considerations, the Center CEIM
that is currently being established will
The Research Program at the new Center for
Health Care Management and Regulation
_ Patient control:
possibilities and limits of pay-for-performance
in the health care sector
_ Ethics and economics in the medical sector:
Does the medical sector need protection from
economics?
_ Medicine logistics in hospitals:
safety and cost effectiveness of pharmaceutical
supplies
_ Personalized medical care:
ethical, economic, medical and industrial
strategic aspects
be linked with the new center to utilize
the potential for spin-offs and spin-ins
in the Leipzig region as well as in western Germany.
HHL pursues close research cooperation
in the field of health care management
with scientists from the scientific and
health care fields in the Leipzig region
as well as the Hochschule Fresenius –
University of Applied Sciences. This is
to include the strengths in the field of
medical research and hospital management on the one hand and the academic
qualifications of medical and health care
professions for the development of a holistic approach in new supply networks
both in research and in teaching as well
as in the transfer.
Center for Health Care
Management and
Regulation
Center Donor
COGNOS AG
Academic Directors
Prof. Dr. Dr. Wilfried von Eiff
n.n.
Core Competencies / Research
Interests
_ Health care research, health technology
assessment, ethics and economics in
health care, purchasing and logistics
management, as well as quality and
risk management
Contact
hhl.de/chcmr