How To Use Whole Brain Thinking To Boost Your Creativity... -choose-self-improvement.com
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How To Use Whole Brain Thinking To Boost Your Creativity... -choose-self-improvement.com
How To Use Whole Brain Thinking To Boost Your Creativity And Success http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 1 How To Use Whole Brain Thinking To Boost Your Creativity And Success How to Use Whole Brain Thinking to Boost Your Creativity and Success by Dennis Martin ************* Published by: Dennis Martin Copyright 2011 Dennis Martin ************* E-Book Contents Chapter 1. The 3 Things You Need to Do to Get the Best Returns on Your Investment in This Ebook Chapter 2. - What Is Whole Brain Thinking? Chapter 3. - The Whole Brain Thinking Model and Its Origins Chapter 4. - My Thinking Preferences Profile Chapter 5. - Your Thinking Preferences Profile Chapter 6. - Ned Herrmann Chapter 7. - Uses of Whole Brain Thinking Chapter 8. - Whole Brain Creativity Chapter 9. - Frequently Asked Questions Chapter 10. - Negative Thinking - Is the Glass Half Empty? Chapter 11. - Positive Thinking Chapter 12. Summary of Action Choices ************* http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 2 How To Use Whole Brain Thinking To Boost Your Creativity And Success Henry David Thoreau said, "Most men lead lives of quiet desperation and go to the grave with the song still in them” Chapter 1 Three Things to Do to Help this E-book Help You: For this e-book to help you to make some stickable changes, and achieve the best returns on your investment in it, you will need to choose to do three things: 1. use it as a resource to stretch your thinking and skills. You can, therefore, dip in and out of this e-book, and the others in the series, as you wish or you may choose to study it from start to finish in sequence 2. have some learning goals in mind that you wish to achieve. You may start out with some or develop some as you go along. However, as the old saying goes, “if you don’t know where you are going, any road will do” 3. put in the effort and self-discipline needed to use whatever you learn from this e-book. Be willing to challenge yourself, try out some things, learn from what works and what doesn’t, and develop your own beliefs and skills and tools. http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 3 How To Use Whole Brain Thinking To Boost Your Creativity And Success Some questions for you to consider to get us started: * Would you describe yourself as "creative"? * Are you mainly thinking with half your brain (left or right) or with your whole brain? * When was the last time you thought about how you think? * Do you know what your thinking preferences are? (and how to change them to match different situations if you wish) * Do you ever wish you could think differently about something? * Do you ever get frustrated by someone who's thinking is "on a different planet" to yours? Think about your answers to these questions and use them to set some Learning Goals to achieve from this e-book. You may want to write down your goals in the template below or capture them in some other way. As a result of studying, “How to Use Whole Brain Thinking to Boost Your Creativity and Success”: http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 4 How To Use Whole Brain Thinking To Boost Your Creativity And Success - I want to be able to do the following things excellently: - I want to answer these questions and / or I want to know: - I want to change the following and / or be better at them: http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 5 How To Use Whole Brain Thinking To Boost Your Creativity And Success Chapter 2 What Is Whole Brain Thinking? Whilst many of us are aware of the concept of left brain and right brain thinking differences, fewer of us know that this is only half the story especially if we hold the opinion that thinking must be left versus right brain. Right brain and left brain are two of four thinking styles that make up whole brain thinking. So, what are the other two styles? Well, in addition to the two lateral thinking styles (left and right), we also have two "vertical" thinking styles called cerebral and limbic. As you will see when we visit the whole brain model and its origins in the next chapter, adding them together gives us four thinking styles that we can use in many combinations in different circumstances. If, like about 5% of the population, your preference is to use only one of the four thinking styles, you may be losing out on realising more of your potential (e.g. in terms of creativity). For the 55% of the population who use two of the four thinking styles, this is also true but to a lesser degree, as it is for the 35% of people who use three of the four thinking styles. And, about 5% of the population habitually use all four of the thinking styles that make up whole brain thinking and that are described in the whole brain model. http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 6 How To Use Whole Brain Thinking To Boost Your Creativity And Success So what?, Why does it matter? Whole Brain thinking will create terrific opportunities for your self improvement, creativity, success and realisation of more of your potential because HOW you think is fundamental to achievement in all aspects of life. For example, it will determine how you relate to others, work in teams, make decisions, be creative, manage your life, plan and achieve your personal development. In today's world, how you think has never mattered more. In tomorrow's world, how you think will be a key to success. It will be vital to use all your mental resources and think positively and creatively. It will be essential to value differences in thinking between people, and within each of us, and to use those differences to achieve success. Try this quick analysis: think about how you think and distribute 100 points between these four statements to describe yourself: * I usually think about things in a rational, logical way (A) * My thinking is usually very organised and detailed (B) * My thinking is usually emotional and interpersonal in nature (C) * I usually think in imaginative and "big picture" ways (D). Now relate your replies to the whole brain model described in the next Chapter. http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 7 How To Use Whole Brain Thinking To Boost Your Creativity And Success Chapter 3 The Whole Brain Thinking Model and Its Origins Created by NED HERRMANN in the late 1970s, this model is a metaphor of how our brains work. It enables us to express our thinking preferences across the four quadrants and modes that represent the differences between left brain / right brain thinking and cerebral / limbic thinking (the two missing elements referred to in Chapter 2). You have all four thinking styles available to you as in the whole brain model below. The view that thinking is either right brain OR left brain only is too simplistic and technically inaccurate. http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 8 How To Use Whole Brain Thinking To Boost Your Creativity And Success As you will see from the whole brain model above, if you prefer to think with your cerebral left brain (quadrant A), your thinking will be logical, analytical, fact based and quantitative. If you prefer your limbic left brain (quadrant B) thinking style, however, your thinking will be sequential, organised, detailed and planned. If your preference is for limbic right brain (quadrant C) thinking, your thinking will be interpersonal, kinesthetic, emotional and feeling based. And, if you prefer cerebral right brain (quadrant D) thinking, your thinking will be holistic, intuitive, integrating and synthesizing. What are the origins of the whole brain model? How did Ned Herrmann arrive at it? Speculation and fascination about the structure and function of the human brain has gone on for thousands of years. The discovery of hemispheric specialisation has its roots in ancient Greece. As early as 400 B.C., Hippocrates noted that injuries to the left side of the head often resulted in impaired function to the right side of the body and vice versa. Hippocrates concluded from these observations the “the human brain of man is double”. In the 19th Century, researchers began to focus on the left hemisphere as the possible location of our ability to speak. http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 9 How To Use Whole Brain Thinking To Boost Your Creativity And Success A doctor named Marc Dax presented a short paper in 1836 describing his observation of patients who had lost their ability to speak, or aphasia. He noticed that many of these patients who had lost their ability had sustained damage to the left side of the brain. He concluded that the hemispheres controlled different functions (an important step in the direction of whole brain thinking). Gradually, interest increased in the scientific community as to whether or not the functions of the brain were localised. After conducting post mortem studies on the victims of aphasia, the French surgeon, Paul Broca, came to the conclusion in 1864 that the location of speech is in the left hemisphere. Shortly thereafter, the British neurologist, John Hughlings Jackson, proposed the concept of cerebral dominance and stated that the left side of the brain was the “leading” hemisphere. Later research has shown that this is not always the case. However, the left language centre hemisphere does show itself more strongly as it contains the centre for speech. In the early 1940’s Willian Van Wagenen performed the first “split brain” surgery to control epileptic seizures. These early operations were not very successful, mostly because only parts of the corpus callosum (the bundle of nerves that connect the left and right hemispheres) were severed, and not the entire bundle of nerves. Later experiments by surgeons Philip Vogel and Joseph Bogen were highly successful in controlling epileptic seizures. http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 10 How To Use Whole Brain Thinking To Boost Your Creativity And Success Later testing of these patients by Roger Sperry and his associates resulted in much of the knowledge of the specialisation of the hemispheres as we know it. That is, that the left hemisphere is responsible for speech, linear, analytic and rational thought, and that the right hemisphere is more holistic, conceptual, emotive and spatial. In the 1950’s, Paul Maclean developed the concept of the triune brain. His research indicated that the human brain consisted of three layers – each layer corresponding to a different stage of evolution and responsible for different kinds of mental processing. The inner-most layer, he identified as the reptilian brain. This part of the brain is the earliest to develop and the most primitive. The middle layer of the brain is known as the limbic system and controls mostly emotional behaviour. The outer, or cerebral layer, is the most recent to develop. Most of our conscious thought takes place in the cerebral part of the brain. Ned Herrmann began his research in 1976 as a result of his personal interest in locating the source of creativity. His thorough research and personal creativity led him to combine the two key concepts described above. That is, the triune brain concept of Paul Maclean (which yielded the two "vertical" thinking styles, excluding the reptilian brain as it is not a paired organ) and the left-right hemispherical specialisation concept (which http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 11 How To Use Whole Brain Thinking To Boost Your Creativity And Success yielded the two lateral thinking styles) - to create the four thinking styles whole brain model. How you prefer to think, of course, affects everything you do and how you do it. Those with a strong preference for right brain thinking will go about things quite differently than those who prefer to rely on their left brain. This will often show in behaviour and may drive others nuts. For example, strong left brain thinkers will often like to make lists and cross things off their lists and will tend to be punctual and well organised (e.g. a place for everything and everything in its place). Strong right brain thinkers tend to be more spontaneous and unstructured, less punctual, more disorganised and will likely value creativity above reliability. People who are left brain dominant in their thinking will often describe the right brain thinkers as, "flaky" (i.e. informal, crazy or eccentric), whilst the strong right brain thinkers nearly always use this exact word to describe their perception of the left brain thinkers, "boring". Some situations, of course, require predominantly left brain thinking (which for many people is the definition of critical thinking) and other situations need predominantly right brain thinking (which many people would say is creative thinking). For example, systematic problem solving of a technical issue will probably be best served with left brain thinking whereas emotional relationship and communication issues may be best responded to with right brain thinking. http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 12 How To Use Whole Brain Thinking To Boost Your Creativity And Success Chapter 4 My Thinking Preferences Profile A profile of unique thinking preferences is the outcome of completing the 120 questions self diagnostic Herrmann Brain Dominance Instrument survey form (HBDI). It is not a test, there are no right and wrong answers. It is a survey of your thinking preferences. It is expressed in the whole brain model comprising four quadrants and four modes. It is very valuable in getting the best returns from your self improvement investments, improving your creativity and boosting your success. The hbdi will help you to understand yourself, how you think (and the mental habits that stem from that), and opportunities to think differently and realise more of your potential. It will help you to understand why you may not yet be singing your song and what you might choose to do about it. The first thing to do with your profile is a little analysis to make clear what it means. For example, let's analyse my profile by way of explanation. http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 13 How To Use Whole Brain Thinking To Boost Your Creativity And Success Start with the numbers in the boxes at the top. These numbers show my thinking preferences in terms of the four quadrants of the whole brain model. A score of 33, or less, from the HBDI indicates an avoidance and will be given a profile code of 3. That is, the person concerned doesn't like thinking this way and will avoid doing so. There are no avoidances in my profile. An HBDI score of 34 - 66 indicates a secondary preference and will be given a profile code of 2. That is, the person can, and will, use this http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 14 How To Use Whole Brain Thinking To Boost Your Creativity And Success thinking style when necessary but it is not their first choice. In my case, quadrants A and C are my secondary preferences. An HBDI score of 67, and above, indicates a primary thinking preference (a dominance) and is given a profile code of 1. That is, the person will usually use this thinking style - it is a mental habit. In my case, quadrants B and D are my primary thinking preferences. If a quadrant has a profile score of 100 or more, it will be given a profile code of 1+ to indicate a very strong preference. There are no very strong preferences in my profile. The HBDI quadrant scores in my case are: * 44 for the blue quadrant A (logical, analyser, mathematical, technical, problem solver) * 75 for the green quadrant B (controlled, conservative, planner, organisational, administrative) * 62 for the red quadrant C (interpersonal, emotional, musical, spiritual, talker), and * 96 for the yellow quadrant D (imaginative, sythesizer, artistic, holistic, conceptualiser). The "kite" shape you see in the middle of my profile is those numbers plotted on each appropriate axis and joined up to give a graphic representation of my thinking preferences across the whole brain model. So, I prefer to use two of the four quadrants as my thinking style - the B and D quadrants. http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 15 How To Use Whole Brain Thinking To Boost Your Creativity And Success That is, most of the time, I will go to these two ways of thinking as my preference, as my mental habit. Which is interesting for me because my two preferred ways of thinking come from diagonally opposite quadrants. So, in a situation, part of my thinking will be controlled, conservative etc. (the B quadrant), whilst another part of my brain wants to be imaginative, holistic etc. (quadrant D). And, there are times when these differences in thinking preferences cause me tension or to be indecisive. The middle row of numbers, the "Adjective Pairs", summarises one specific section of the HBDI survey form. In it you have 24 choices of adjectives that best describe you, and how you prefer to think, and these numbers show how your choices relate to the four quadrants. In my case, I chose 2 adjectives from quadrant A; 6 from quadrant B; 10 from C and 6 from D to describe myself and how I think. This is also very interesting because usually there is a correlation between the adjective pairs numbers and the quadrant scores. However, in my case, quadrant C has the most adjective pairs but is only a secondary thinking preference for me. So what might that mean? Well, it might mean that my profile is changing and that my thinking preferences are moving more to quadrant C. http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 16 How To Use Whole Brain Thinking To Boost Your Creativity And Success Or, it might relate to my diagonal thinking preferences (B and D) so that when I get stuck between these two different thinking styles, my thinking moves to quadrant C (and I become emotional?). The HBDI whole brain model comprises the four quadrants we have discussed so far PLUS four modes: * left brain dominant thinking (a combination of quadrants A and B) * right brain thinking (quadrants C and D) * cerebral thinking (quadrants A and D), and * limbic thinking (quadrants B and C). Preferences for the HBDI four modes are expressed as percentages around the model. In my case, my thinking is: * right brain dominant - 57% right brain and 43% left brain, and * cerebral dominant - 51% cerebral and 49% limbic. Very interesting, but so what? Well, firstly, there's the big picture. I know that I prefer to think with quadrants B and D and this will affect how I learn. Armed with this understanding, I have more choices in implementing my self improvement (whatever the content may be). For example, when I think I've learned something or made a decision I now know that I will probably have done so from only two of the four quadrants (my preferences). http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 17 How To Use Whole Brain Thinking To Boost Your Creativity And Success I can choose (or not) to go one step further by challenging myself to learn or make a decision from the two quadrants that aren't my preferences (quadrants A and C). I might not like this, of course, because I'll be out of my comfort zone, but I now have the choice. Will it benefit me to stretch my thinking in this way? I don't know and there is really only one way to find out - DO IT. I may be surprised and gain in ways I wouldn't by just sticking to my thinking preferences (to my mental habits). Or, I may be disappointed that nothing much different was achieved. However, my potential lies in the two quadrants that are my secondary preferences and any efforts to develop my use of them, I believe, will benefit me (even if it is in the longer term rather than with a short term task). That is, using my secondary thinking preferences will, in its own right, be self improvement. Second, I can apply a whole brain perspective to everything I do in self development. For example, I can, if I wish, use hbdi and whole brain thinking to generate new ideas, actions etc. As above, for example, I now know, understanding my profile, that I have http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 18 How To Use Whole Brain Thinking To Boost Your Creativity And Success the opportunity to add to my first efforts (which will likely use my preferences) by moving to my secondary quadrants and thinking from there. How do you do that? For me, I use questions, such as: * what would that look like with A quadrant thinking? (that is, from a logical, analytical, mathematical, technical point of view) * what would C quadrant thinking add? (that is, from an emotional, interpersonal, spiritual point of view) * how would a left brain quadrant A dominant person think about this? * what would a limbic quadrant C dominant person see or do? Sometimes the questions aren't appropriate or don't yield any benefit in my approach. So, I have another choice - accept whatever my thinking preferences have delivered and move on, OR......if it's important enough, go find someone with preferences in those quadrants that are my secondaries, and invite their contribution. This is a really smart use of resources that shows I value differences and I'm willing to learn. Both of which deliver great benefits in terms of building my self esteem and achieving my self improvement goals. http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 19 How To Use Whole Brain Thinking To Boost Your Creativity And Success Chapter 5 Your Thinking Preferences Profile Many people who are familiar with the idea of right brain and left brain thinking are curious to know how they think - what their thinking preferences are. Tricky that though, isn't it? How do you measure someone's thinking? And, how do you describe it? Some sort of left brain right brain “test”, would be helpful if there was one. Well, as you now know, there is - the Herrmann Brain Dominance Instrument (H.B.D.I.). Created by Ned Herrmann, the HBDI is a 120-question self diagnostic survey form that will give you a profile of your thinking preferences. The 120 questions include: * biographical - for example, what is your occupation and education? * handedness and motion sickness - e.g. which way do you hold a pencil? do you experience motion sickness whilst travelling? * work elements - e.g. of 16 work elements (such as: planning or problem solving or creative aspects), which do you do best through to which do you do least well? * key descriptors - e.g. which 8 of 25 key descriptors best describes the way you see yourself? http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 20 How To Use Whole Brain Thinking To Boost Your Creativity And Success * hobbies - e.g. (up to) which 6 hobbies are you actively engaged in? * adjective pairs - e.g. would you describe yourself as feeling or thinking?; musical or detailed?; controlled or creative? There are 24 choices to describe yourself. This unique self diagnostic instrument is NOT a "test" in the sense that there are right and wrong answers to the questions but it does express how you have described your thinking in both numerical and pictorial terms. Your unique thinking profile shows you which parts of your amazing brain you tend to use most and which least. By using the whole brain thinking model, it will graphically illustrate the balance between your right brain functions and your left side of brain thinking. In addition, your HBDI results will enable you to see your preferences in terms of limbic and cerebral thinking. Armed with this picture of your different types of thinking, you will be able to understand what is critical thinking (mainly left brain dominant thinking) and what is creative thinking (mainly right brain thinking) and your strengths and weaknesses in each. These H.B.D.I. outcomes will give you great choices for change and self improvement in, for example, the main areas of application of whole brain thinking, such as: http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 21 How To Use Whole Brain Thinking To Boost Your Creativity And Success * your personal development - understanding how you prefer to think is a great insight to help you release and realise more of your potential * your communication patterns - awareness of your own and others' thinking preferences will facilitate improved relationships and conflict resolution * your learning style - if people think differently, and they do, then they surely learn differently and your thinking preferences profile will help you better match your learning methods to your thinking preferences * team work - the profile revealed by your H.B.D.I. results will enable you to be aware and recognise opportunities to build supportive, trusting and respectful relationships with others (e.g. in your workplace or family or social settings or.........). Having FUN is a great way to develop your whole brain thinking. Click on this link http://www.i-choose-self-improvement.com/fun.html for some humour, puzzles, quotes, mental exercise etc. http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 22 How To Use Whole Brain Thinking To Boost Your Creativity And Success Chapter 6 Ned Herrmann As you may recall from Chapter 3, in 1976 Ned began his research into creativity and the human brain which led him to combine his own concepts with the left/right and triune brain theories to create the whole brain model. His first attempts to measure brain dominance were based on EEG measurements of brain waves generated by individuals doing specific tasks. Although the results of these tests showed differentiation between the hemispheres, the method proved to be slow, expensive and difficult for the subject involved. Ned shifted his attention to a pencil and paper instrument as a potentially more successful approach. The results of this application led to the design of the Herrmann Brain Dominance Instrument (HBDI), which has now been completed by many more than 1,000,000 individuals worldwide. http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 23 How To Use Whole Brain Thinking To Boost Your Creativity And Success Ned Herrmann was a gifted and talented child himself and was always aware of the duality which his career subsequently reflected: * Double major at Cornell University in Physics and Music * 35 years at GE (12 years in Management Education) * 30 years a singer and artist * he sang in both Carnegie Halls - Pittsburgh and New York * 24 years a professional artist. Upon Ned’s election to the prestigious Training magazine Hall of Fame, his work was cited as “one of the most significant contributions to training and development". Ned died on Christmas Eve 1999 but his pioneering work continues to help many thousands of people and organisations around the world. http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 24 How To Use Whole Brain Thinking To Boost Your Creativity And Success Chapter 7 Uses of Whole Brain Thinking The most common applications of whole brain thinking are: Self Improvement: * understanding your thinking preferences will enable you to stretch your mind (e.g. you may use your left brain thinking more for time management or your right brain thinking for dealing with uncertainty) * you will be able to learn and study more effectively by using whole brain thinking, and * make better decisions, * create more options and value differences, * and know how to relate to most people (who think differently to you) more easily. Communications: * knowing which patterns of thinking you usually rely on (i.e. your profile) will enable you to recognise differences with others, and * match your communications approach to their thinking style, and * choose communication methods to establish rapport quickly and be able to identify and correct any misunderstandings, and http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 25 How To Use Whole Brain Thinking To Boost Your Creativity And Success * you will be able to organise and deliver information in a whole brain way, making sure that you connect with everyone, whether they are left brain, right brain or cerebral or limbic dominant thinkers. Delivering information in a whole brain way, whether that be in written or spoken form, often involves identifying the key messages and then preparing four versions of each of them (one from each of the quadrants). So, for key message X, express that in quadrant A terms (e.g. facts about X, measures of X, the logic of X); then express in quadrant B terms (e.g. the detail of X, the specifics); then quadrant C (e.g. the emotions of X, the feelings about it); and finally quadrant D (e.g. the why? of X, the "big picture" re X). Then design your communication to include each of these points in whatever sequence you judge will suit the receivers. Your communication will be outstanding and will "get them all" in terms of conveying message X effectively (no matter what the thinking preferences of the receivers may be) - get the idea? Here's an illustration - four views of the same accident: * the quadrant A view: "........forensic science, and analysis matching blood type and fingerprints, and spectographic analysis of paint fragments have shown the facts of this accident and prove beyond doubt....." http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 26 How To Use Whole Brain Thinking To Boost Your Creativity And Success * the quadrant B view: "……..at 3.15 pm, on Thursday 19th April, on the A616 main road, 15 miles north of Preston, a man driving at 55 mph in a 30 mph area lost control of his Ford Mondeo and collided with a school bus......" * the quadrant C view: "……..crying and screaming mothers ran to attack the cowering driver at the terrifying scene of a mangled school bus and the accident's bloody victims……" * the quadrant D view: "…….this accident demonstrates the lethal combination of drunk driving and faulty vehicle design. For the future safety of generations these issues must be address....." Creativity: * knowing the different thinking styles equips you with a means to think about any situation in, at least, four different ways, for example * by taking a whole brain thinking "walk around" you will be able to use left brain, right brain AND cerebral, limbic thinking to make connections and create better solutions, and, * as you find yourself saying, "there's another way of thinking about that", you will be helping others to be more creative too Chapter 8 - Whole Brain Creativity contains a detailed discussion of how to use whole brain thinking to boost your creativity. http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 27 How To Use Whole Brain Thinking To Boost Your Creativity And Success Teambuilding: * understanding your own, and others, profiles will enable you to work effectively in a team. In particular, you will be able to value and manage differences, and * you will be able to make conflict constructive and build high levels of trust and respect. Learning: * if people think differently, and they do, they must learn differently. Knowing your unique thinking preferences profile will give you vital help in boosting your learning: * you will be able to organise how you take in information and how you explore it in your mind, and * as you use more of your unique thinking preferences, and potential, your learning will become deeper and fuller. For example, as with communication key points above, key learning points should be covered from each of the four quadrants if the learner's thinking profile is unknown. If, however, the learner's thinking preferences profile is known, then key learning points can be presented in a way that matches the learner's profile and / or that stretches the learner into quadrants that may be secondaries or avoidances. Designing learning experiences, using the whole brain model to match and stretch the learner's profile, creates a rich and stimulating learning environment with optimum learning gain and high learner motivation. http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 28 How To Use Whole Brain Thinking To Boost Your Creativity And Success Management: * including Leadership and creating willing followers * dealing with diversity * valuing differences * handling change * building an empowering culture. In all of these situations, and many others, management effectiveness will be increased by knowing the thinking preferences profiles of the managers and their teams and, in particular, using the whole brain model as a common language to understand differences, de-personalise conflict and use diversity to generate synergy and beneficial change. Selection: * including matching thinking preferences to job requirements; choosing project team members etc. Feedback: * including: - 1-to-1 exchanges - 360-degree appraisals - team "look in the mirror" feedback - inter-team feedback and learning. http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 29 How To Use Whole Brain Thinking To Boost Your Creativity And Success Chapter 8 Whole Brain Creativity Everyone is born a genius, but the process of living de-geniuses them - R. Buckminster Fuller Let's start with some definitions. What is creativity? How does it relate to innovation?: CREATIVITY : - able to create: inventive & imaginative - bring into existence - cause or make - originate or think up INNOVATION: - bring in new methods, ideas etc. - pioneer - make changes - remodel Is it possible to innovate without being creative? - probably not. Is it possible to be creative without innovating? - probably. So, * creativity may be thought of as the raw materials for innovation * innovation may be thought of as applied creativity Creativity is the breaking down of walls rather than the building of skills. http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 30 How To Use Whole Brain Thinking To Boost Your Creativity And Success It follows from the above that thinking differently, and valuing diversity, is the essence of creativity. That is, your chances of being inventive, bringing something into existence etc. will be limited if your thinking is one-dimensional or always limited to the same style (your mental comfort zone). As you know, the whole brain model, and whole brain thinking, enables us to think about anything in at least four different ways by considering it from each of the four quadrants' characteristics. So, with regard to any problem or situation or decision or communication or...anything...., take a "walk" around the whole brain model, for example, by asking questions such as: * from quadrant A (cerebral left brain thinking) these are mainly WHAT? questions: - thinking logically about XXXXX, what does it look like? - what could it be like? (and what needs to change to achieve that?) - if we break it down into smaller or simpler parts, what does that reveal? - what facts do we know already? (and what facts do we need to find out?) - what measures do we have or need about XXXX? (and what do they suggest by way of a solution or change?) - plus all the other logical, analytical, fact based, quantitative type questions you can think of. http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 31 How To Use Whole Brain Thinking To Boost Your Creativity And Success And if you cannot think of any (e.g. because your thinking preferences are right brain dominant), connect up with someone who's thinking is left brain dominant and ask for their help. * from quadrant B (limbic left brain thinking) these are mainly HOW? questions: - thinking in detail about XXXX, how does it work? (or continue or fail or......?) - how is it organised? - is there a sequence in how it functions? (or is it random, unpredictable, chaos or....? how would it be different if we changed the sequence?) - is it planned and, if so, how? - plus all the other sequential, organising, detailed, planning type questions you can think of. And if you cannot think of any (e.g. because your thinking preferences are right brain dominant), connect up with someone who's thinking is left brain dominant and ask for their help. * from quadrant C (limbic right brain thinking) these are often WHO? type questions: - who is affected by XXXX? (directly and indirectly?) - how are they affected? (especially in terms of emotions and interpersonal relationships) http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 32 How To Use Whole Brain Thinking To Boost Your Creativity And Success - who best can bring about change re XXXX? (what's in it for them to do so?) - who is most likely to resist or sabotage change? (why?) - who should we involve to bring a new stimulus / resource to the situation? - plus all the other interpersonal, emotional and feeling based type questions you can think of. And if you cannot think of any (e.g. because your thinking preferences are left brain dominant), connect up with someone who's thinking is right brain dominant and ask for their help. * from quadrant D (cerebral right brain thinking) these are often WHY? type questions: - why is XXXX significant? (as it is and as it might be) and how does it fit with other key elements? - why is it necessary to be creative about it? (and what are the risks / benefits involved in making changes to it?) - why would "do nothing" be a dumb idea? - why not integrate XXXX with YYYY or combine it with ZZZZ? - what is my "gut" / intuition telling me? (why?) - plus all the other holistic, intuitive, integrating and synthesizing type questions you can think of. http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 33 How To Use Whole Brain Thinking To Boost Your Creativity And Success And if you cannot think of any (e.g. because your thinking preferences are left brain dominant), connect up with someone who's thinking is right brain dominant and ask for their help. It's not that these questions, and a walk around the whole brain model, will necessarily give you an instant "answer", but they are likely to get you thinking differently and stimulate new connections in your mind. In particular, seek to use those quadrants that are not your thinking preferences as these represent your potential to be more creative. In my case that would be quadrants A and C. Get the idea? Another way of looking at this is to use your Four Different Selves (as shown in the model below). Derived from the whole brain model, this suggests that we have four different selves inside us although we may rely on only one or two of them in most situations in practice. By turning to the other (unused selves) we can immediately boost our creativity and capacity to see things differently (another definition of creativity is: looking at the same things as everyone else and seeing something different). http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 34 How To Use Whole Brain Thinking To Boost Your Creativity And Success As you can see from the model above, our Four Different Selves are: * Our Rational Self, which: - analyses - is logical - is critical - is realistic - quantifies - likes numbers - knows about money - knows how things work http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 35 How To Use Whole Brain Thinking To Boost Your Creativity And Success * Our Safekeeping Self, which: - establishes procedures - takes preventive actions - gets things done - is neat - is timely - organises - is reliable - plans * Our Feeling Self, which: - is sensitive to others - likes to teach - touches a lot - is expressive - is emotional - is spiritual - talks a lot - feels * Our Experimental Self, which: - imagines - speculates - is impetuous - guesses - breaks rules - takes risks - likes surprises - is curious - plays http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 36 How To Use Whole Brain Thinking To Boost Your Creativity And Success In any situation where you wish to boost your creativity and success, use the descriptors above as questions to stimulate new and different thinking, especially from those thinking quadrants you may not use frequently or are avoiding. As you know, in my case this would be from the A and C quadrants of the whole brain model. So, for example, I might challenge myself to think differently about a situation or issue or problem or opportunity by asking: * how is this situation perceived by my rational self? (quadrant A) * how does my feeling self think emotionally about this? (quadrant C). Don't worry if this draws a blank or you can't seem to find the “right” question. Persevere with a discovery / trial and error approach and, if need be, ask someone who has strong thinking preferences in the quadrants you're stretching into for help. Eleven other suggestions to boost your thinking differently capacity and creativity: The ideas and techniques that follow in this section are well tried and tested and they work......... but they are not a formula. This means that you should have a mindset of openness and willingness to try them and see what emerges (as an inquisitive child does when absorbed in play and learning), http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 37 How To Use Whole Brain Thinking To Boost Your Creativity And Success As you try out these techniques, you will probably find that sometimes nothing much emerges and that your creativity / thinking differently was not stimulated......at the time. Minds work in interesting ways though, especially your unconscious mind, and so, if you are disappointed at your efforts, you may want to try visualising yourself (on your way into sleep) waking in the morning with the ideas / solution / creativity you are seeking achieved. That is, whilst it felt like nothing happened at the time you were trying some of these techniques, you were in fact programming your unconscious mind which then had a good mull overnight and delivered something useful in the morning. So you hadn't wasted your time after all. This happens more often than you might expect. Then again, at other times the following techniques may give you an immediate insight, “aha!” thought or other creative idea there and then. There's only one way to find out.........have fun. 1. Re-Expression. * find an alternative way of describing or experiencing the issue. For example: - use alternative words - use different senses - use someone else’s perspective (especially someone with a different thinking preferences profile to you) http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 38 How To Use Whole Brain Thinking To Boost Your Creativity And Success 2. Related Worlds. * where else, anywhere in this world or others, has my challenge been successfully resolved? (and how?) 3. Revolution. * challenge the rules and assumptions. For example: - what if we did nothing? - what if we had to “make it for half the cost”? - what if “people bought twice as much”? - what if we reversed the process? - what if we exaggerated the issue? - what if we did the opposite of what is “usually or normally” done or of what we're thinking of doing? - what if…………..? (there is almost an endless supply of what if...?" questions if you think about it) 4. Random Links. * force a connection with something else - For example: - if my issue was a car, what sort of car would it be? - what sort of a car does it need to be? - what's the difference and what can we learn from that? http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 39 How To Use Whole Brain Thinking To Boost Your Creativity And Success 5. Suspend Judgement. * delay or avoid criticising, take a purely descriptive look at the situation - no blame, no failure, no right or wrong etc. mindset 6. Seek New and Deeper Understanding. * empathise and probe (e.g. seek and challenge the unspoken assumptions (e.g. what are we assuming here?, what if our assumptions are “wrong”?, what other assumptions are there / could there be? etc., ask questions from each of the quadrants) 7. Nurture Your Perceptions . * add and connect to what (you think) you know - learn - make the depth of your knowledge better and build it deeper - seek value in it and find a new angle (e.g. see the brief note on Lateral Thinking at the end of this Chapter) - find alternatives (there are always other possibilities) - ask, “there's another way of looking at this, isn't there?” 8. Move to The Edge of Chaos. * create a (responsible) crisis to stimulate new thinking and motivation (it's amazing sometimes how creative we become when facing a crisis) - e.g. this must be fixed by tomorrow, how? http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 40 How To Use Whole Brain Thinking To Boost Your Creativity And Success 9. Change Habits. * alter the routine, yours and others (?) 10. Just Do It. * there are times, when although you could go on talking and thinking about it for ever, it is necessary to escape the analysis paralysis by taking a leap (into the unknown), then close the loop, seek feedback, learn, celebrate, make changes etc. 11. If All Else Fails, Try……. * bravery (to overcome fear) * asking for help with "the monkey" (especially from others with different thinking profiles) * enlisting help from your unconscious (e.g. incubation and visualisation and self hypnosis) * doing something completely different (to facilitate mulling and connections and patterns) * doing the opposite (of what is being considered) Let's reflect on some key points we have discussed so far: Boosting your creativity is not a mechanical or linear or formulaic task, so whatever works for you is fine. Enjoy the process. For example, if some of the ideas above connect with you, and will enable you to think differently about a situation, then just do it (any or all of them may be used as stand alone techniques or in combination). http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 41 How To Use Whole Brain Thinking To Boost Your Creativity And Success On the other hand, there are some key points that you should consider in the process of becoming more creative. For example: * whatever it is that is being creatively examined, start with PURPOSE: - why does whatever it is exist? - what is achieved that would not be achieved otherwise? - Brainstorm “In how many other ways could this purpose be achieved?” * Challenge the rules and assumptions by asking, “WHAT IF….?”. For example, what if: - we did nothing? - we had to achieve twice as much with half the resources? - we reversed the process? - we magnified, minified, or modified it? - we did the exact opposite of what we currently do? - we combined with other things? (synthesis) * Think differently (“out of the box”). For example: - use a metaphor (my situation is like an animal or a car or an object or.........). Metaphorical thinking is a great creativity technique. It is the http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 42 How To Use Whole Brain Thinking To Boost Your Creativity And Success ability to make connections between two unlike things by recognising that in some way they share common traits and exemplify a common principle. The metaphor provides an extremely efficient way to organise and remember information. In place of a list of separate attributes, a metaphor offers a single image which contains most of the attributes. It enables you to deal with a single whole instead of its many constituent parts. It creates a link between the list of attributes and your own experience. It is not only a powerful way of communicating, but it is also an infallible test of understanding. As an illustration, in many change situations I have found that using a ship as a metaphor helps people think positively and differently by asking questions such as: * what sort of ship are we / am I right now in this change situation? (e.g. a large liner?; a yacht?; a speedboat?; a warship?; a rowing boat?; a ship wreck?) * is the sea rough or smooth? (are there any sharks about?, is there a treasure island around here somewhere?, what's the weather like? etc.) * does this ship have (or need) a captain? If so, where is she / he http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 43 How To Use Whole Brain Thinking To Boost Your Creativity And Success and what are they doing? (and, of course, you can explore any other detail that will stimulate new thinking and connections) * what sort of ship do I / we need to be for the future? * how do we change from one to the other? This technique works brilliantly if you draw the ship (rather than using words, use pictures). This also has the advantage of making your metaphor dynamic (e.g. you can add to the drawing through time or as you discover new attributes to consider etc.). - apply morphological analysis This technique takes all the possible variables in a situation and analyses how they could be related to each other in new ways. For example, in terms of transport, the variables could be analysed as: - travelling in - air, water, underground - travelling on - wheels, rollers, air, skids - powered by - steam, gas, electricity, cable, atomic - traveller - standing, sitting, hanging, laying down. This gives 240 possibilities, some of which already exist, of course, and some of which are impossible (today), and some of which may becomes "seeds" for new creative ideas http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 44 How To Use Whole Brain Thinking To Boost Your Creativity And Success - play - this technique works wonders for children (as all of us have experienced) and adults (if we can let go of the learned inhibitions and judgements that often prevent us from using this fun and very rich technique) - use visualisation. If you are strongly left brain thinking dominant, or hold the self image that you cannot visualise things, you may want to "train" yourself a bit by doing the following exercises: * Developing IMAGERY & IMAGINING - practice: - breathe completely and close your eyes. Relax physically & mentally - create a screen in your mind (e.g. could be like a cinema screen or a TV screen or a computer screen). Form the following images in your mind and put them on your screen (if you cannot do this clearly, don't get anxious about it, just think the words that follow anyway and keep on practising seeing them on your screen it will gradually come). - numbers written on a board and then letters (build your telephone number or words) - a coloured circle – triangle – square (change the colours around) - a crescent moon - the smiling face of a loved one – a pet – a clown - your favourite movie or tv clip or sporting moment In your mind re-create the following sounds, tastes, smells etc. - a gong – a voice calling your name – children playing – a ship’s horn http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 45 How To Use Whole Brain Thinking To Boost Your Creativity And Success - the taste of an orange – your favourite dish – ice-cream – a hot drink - the smell of perfume – petrol – freshly baked bread – mint – lemon - see and feel yourself walking – driving – dancing – running - feel yourself shaking hands – stroking a pet – laughing In your imagination describe a scene as if you were (i.e. role play): - your partner or parents or children - Cleopatra (or any other character you like) - Merlin the Magician - The Queen or President - experiment - trial and error (be sure to capture your learnings) - try an oracle - e.g. the change I am seeking is on page 20 of .....a publication of your choice....., paragraph 4, line 3, 7th word in. Look it up and whatever that word is use it to create new thinking (you may have to choose the nearest word that makes sense if, for example, the word turns out to be, "the") * Have a process – for example, the model below summarises a whole brain thinking four stage creativity process comprising: http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 46 How To Use Whole Brain Thinking To Boost Your Creativity And Success - preparation - this is quadrant A thinking mainly (cerebral left brain thinking). http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 47 How To Use Whole Brain Thinking To Boost Your Creativity And Success For example: * clarify objectives / goals to be achieved * collate and analyse data * generate some re-definitions of the situation * "fuel" your mind (especially your unconscious mind by relaxing and visualising possibilities) - incubation - this is quadrant C thinking mainly (limbic right brain thinking). For example: * do something different (take a break from thinking about the situation - e.g. listen to some music, do some exercise) * make the familiar strange (e.g. imagine you were seeing the situation for the first time, like a visitor from another planet) * connect to unrelated material (e.g. think about your situation as if..........) * use music or self hypnosis trance or.... to disable your safekeeping left brain and if you hear that little or loud voice inside your head telling you this is a waste of time or stupid, talk back and suggest that your critical left brain takes a rest whilst you continue creating and that you will be back to it soon - then keep going - illumination - this is quadrant D thinking mainly (cerebral right brain thinking). For example: * generate ideas (e.g. brainstorm and use thinking from all http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 48 How To Use Whole Brain Thinking To Boost Your Creativity And Success quadrants of the whole brain model) * use a variety of techniques (such as those described above) * where appropriate, gather a whole brain team together for richness of diversity in thinking * build possible solutions or changes re the situation you want to be creative about - verification - this is mainly quadrant B thinking (limbic left brain thinking). For example: * evaluate the solutions you have generated from the above against the objectives you clarified in the preparation stage * plan and organise the implementation * manage the changes and consequences that implementation will cause * "if at first you don't succeed, try another method" - loop around the model as often as it takes. * Overcome barriers - most of which may be in your mind. For example: - thinking that there is only one right answer - fear (of failure or success) - the attitude that “play” is foolish and a waste of time - self-sabotage (e.g. “I’m not creative” self talk and self image) - being judgemental (trust the creative process, be curious and see where it leads) http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 49 How To Use Whole Brain Thinking To Boost Your Creativity And Success - quitting too soon (persevere, there's no such thing as failure, only results and learning) - risk-averse (e.g. thinking, “that’s not practical….has anyone else done that?....I feel out of my comfort zone”) * Be brave - for example: - have fun - use different brains / unconscious minds - try another method (in creativity terms, you can never have tried "everything" Some ideas to help you build your mental agility and whole brain thinking - to keep your brain fit and well: # keep a journal / learning log – capture, challenge, question, learn # list 100 questions that are important to you – select the 10 most significant and seek answers # ask 10 questions (about everything – e.g. how does a bird fly?) # contemplation – expand your attention span (e.g. build your confusion endurance, contemplate a paradox). Meditation techniques are an effective way of achieving this http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 50 How To Use Whole Brain Thinking To Boost Your Creativity And Success # nurture your emotional intelligence, self awareness and relationships # list your most influential experiences – examine them to learn and re-learn new connections, possibilities and ideas # make explicit your beliefs – examine them to learn and consider to what extent they are acting as helps or hinders to boosting your creativity and success # love your mistakes to death (e.g. they contain massive learning opportunities - what would I do differently if I had no fear of making mistakes?) # create & use feeling affirmations (e.g. I feel patient with myself) # strengthen your imagination – visualise vividly - & use all your senses in doing so # make friends with ambiguity (it creates the space for opportunity and possibilities) # relax, incubate & trust your intuition http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 51 How To Use Whole Brain Thinking To Boost Your Creativity And Success # learn and use mind mapping # develop and use a physical & mental fitness programme (e.g. have fun, solve puzzles, ask questions, ponder paradoxes, write your book, sing your song etc.) # cultivate ambidexterity – learn to juggle & learn a language # practice making connections (e.g. use metaphors) So, let's consider this oxymoron: What Are the 10 Rules of Creativity? Before you read on, why not write your own list and see how it compares to mine? To boost your creativity and success, you may choose to apply the following 10 rules (or not): * rule 1. - apply stickability (every time you think of quitting, have one more go.....at least) * rule 9. - “we choose to go to the moon” - inspire yourself and others (avoid low standards, expect brilliance) * rule 4. - keep it simple (you were born creative and it's still there inside you) http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 52 How To Use Whole Brain Thinking To Boost Your Creativity And Success * rule 7. - seek and make new connections (of anything with anything) * rule 3. - question everything - twice (e.g. why? – what if…?) * rule 6. - expect success – have fun – be brave (fear not) * rule 10. - there are no rules of creativity * rule 5. - respect the creativity process (it is unpredictable and not a task, expect surprises, enjoy uncertainty) * rule 8. - have a process (e.g. preparation – incubation – illumination – verification) * rule 2. - think differently and use whole brain thinking (individually & in teams) * rule 11. - above all, apply rule 10 Lateral Thinking Edward de Bono defines Lateral Thinking as: * you cannot dig a hole in a different place by digging the same hole deeper – trying harder at the same thing may not be as useful as changing direction * lateral thinking is for changing concepts and perceptions – for challenging assumptions and boundaries * lateral thinking is for moving across the patterns formed by the brain’s self-organising information system – our brains try to make http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 53 How To Use Whole Brain Thinking To Boost Your Creativity And Success sense out of perceptions by associating them with known patterns and previous experiences * lateral thinking helps the brain to move from the “local” to the “global” view A dictionary definition is: * a method of solving problems by using an associational, sometimes apparently illogical, approach, especially one that uses the imagination as opposed to step-by-step reasoning For example, to illustrate the concept: * a man has difficulty getting along with his boss. He enjoys his work and has good relations with his colleagues. Things deteriorate to the point where he feels he will have to leave his job. Very reluctantly he goes to see an executive head-hunter to discuss options. Then he has a “lateral thought” – why not give his boss’s c.v. / resume to the head-hunter? The head-hunter finds his boss a better job which he takes. The man happily remains in his job and is eventually promoted into his previous boss’s position * a Peace Corp worker in a small village in Africa took his car to the nearest town for repairs. The mechanic told him his car wouldn’t be ready until the next day. http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 54 How To Use Whole Brain Thinking To Boost Your Creativity And Success This caused the man a problem as the bus only ran once a week from the village to the town and his neighbours had no way of helping him – how could he get into town tomorrow to collect his car?. The man recalled that the postman would detour to the village if there was a letter to deliver (as this was such an unusual event) so he posted a letter to himself. When the postman delivered his letter the next day, the man hitched a ride back to town to collect his car * in Australia, when offered the choice between a large $1 dollar coin or the smaller $2 dollar coin, a boy always chose the bigger coin. He never seemed to learn – no matter how many times he was offered the choice, he always took the lower value, but bigger, coin. When asked, he explained that he thought his friends would probably not offer him the choice very often if he had taken the $2 dollar coin – this way he made more money http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 55 How To Use Whole Brain Thinking To Boost Your Creativity And Success Chapter 9 Frequently Asked Questions There are many questions about H.B.D.I., the whole brain model and whole brain thinking. Here are the answers to some of those most frequently asked questions: Why did Ned Herrmann develop the Whole Brain Technology? As a professional artist for many years, Ned Herrmann became curious about the nature and source of creativity. Upon exploration, it became suddenly clear to him that the source of creativity was the brain. Pursuing that "Aha!" led to the Whole Brain concept and the development of the H.B.D.I. (the Herrmann Brain Dominance Instrument, a 120-question self diagnostic survey form that enables a profile of your unique thinking preferences to be produced). At the time this occurred in 1976, Ned was Head of Management Education at General Electric's Management Development Institute. His understanding of the brain as a source of creativity was quickly followed by his second insight that the brain was also the central organ in learning. His dual profession as an artist and educator gave him the opportunity to apply his new understanding to whole brain creative learning. G.E. supported Ned's experiments and applications during the late 1970's and it was these activities that led to the development of the thinking preferences concept and the H.B.D.I. http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 56 How To Use Whole Brain Thinking To Boost Your Creativity And Success Who were the key contributors to Ned's pioneering work? Roger Sperry, Robert Ornstein, Henry Mintzberg, Paul MacLean, Joseph Bogen and Victor Bunderson Is the brain dominance theory and the Whole Brain concept valid? What proof exists? The brain dominance concept has been strongly validated in a number of different ways: * first, through the research and experimentation of leaders in the field including Roger Sperry, Robert Ornstein, Henry Mintzberg and Michael Gazzanniga * second, it has been validated by the hundreds of EEG experiments carried out personally by Ned Herrmann * third, it has been validated by public demonstrations conducted by Ned Herrmann over many years * fourth, it has been validated by specific validation studies carried out by C. Victor Bunderson and James Olsen of WICAT and later by C. Victor Bunderson and Kevin Ho and, in parallel with those studies, by validation experiments carried out by Schkade and Potvin at the University of Texas. Additional validation comes from the more than 60 doctoral dissertations based on both the H.B.D.I. and The Whole Brain concept. In addition to these formal studies, there have been thousands of anecdotal validations from people who have acknowledged their http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 57 How To Use Whole Brain Thinking To Boost Your Creativity And Success personal H.B.D.I. Profile as an accurate description of themselves and others in their private and work lives. The answers to these whole brain questions are well documented in the validation appendix of Ned's book, "The Creative Brain", which summarises the comprehensive validation studies. It is significant to note that the result of all of the validation studies carried out over the 44-year history of the H.B.D.I. are positive. There has been no negative input. Experts in the field consider this to be rare. Is the Profile "me", or how I would "like" to see myself? The answer to this whole brain question, in the vast majority of cases, must be that how a person sees himself or herself is the most accurate and most informative view of themselves that can be held. Even though this self-view might be imperfect, in most cases, it considers more aspects and information than is available to any other person. While it is possible that individuals can tilt their answers toward an idealised view of themselves, the survey questions are framed in ways that minimise this and, in addition, the vast majority of respondents would consider it self-defeating to provide inaccurate information about themselves. Follow-up whole brain questions to many hundreds of H.B.D.I. participants indicate an extraordinarily high agreement with their profile (over 90%). http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 58 How To Use Whole Brain Thinking To Boost Your Creativity And Success Isn't all this brain stuff just a flash in the pan? Won't it just pass - another fad? In early Egypt, valued organs of the deceased were preserved in canopic jars - the brain was discarded. In 1989 the U.S. Congress and President Bush declared the 1990s as the Decade of the Brain. It's taken 6,000 years to get to this point in our understanding and respect for the brain as the central organ of the body. This idea, like many other things of great value, has taken a long time to achieve general acceptance. Considering the rapid increase in worldwide attention being given to Ned's concepts, we expect this technology to be a major plateau for understanding the nature of humans. Is brain dominance like astrology or psychology or phrenology? The short answer to these whole brain questions is, no. There is essentially no relationship between Whole Brain Technology and these three approaches. Astrology is a very complicated construct based on ancient myth and anecdotal data. Even after its existence for well over 3,000 years it remains highly speculative and scientifically invalidated. One of the reasons that the birth date question is included in the research questions portion of the survey form is to attempt to discover the degree to which there are brain dominance correlations with astrological signs. http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 59 How To Use Whole Brain Thinking To Boost Your Creativity And Success Psychology is a highly developed science founded on a conceptual base entirely different from the physiological base upon which Ned's Technology is based. Contemporary understanding of the brain renders phrenology as totally without meaning. Even though phrenology flourished for over 50 years in the 1880s, there is absolutely no scientific validation of this pseudoscience. A positive contribution to present day understanding that comes out of this now-discarded approach is the notion of brain specialisation in many different categories. Whole Brain Technology is, of course, based on the specialised brain with specialised modes being allocated to the four quadrants of The Whole Brain Model. What do the colour designations for each quadrant mean? The upper left A quadrant typifies cerebral processing and therefore the colour to represent this quadrant is cerulean blue. The lower left B quadrant, being structured and organised, was designated as green because green suggested groundedness. The lower right C quadrant because of its emotional, feeling and interpersonal orientation was assigned red because of the emotional passion implied by that colour. The upper right D quadrant because of its imaginative qualities was assigned yellow because of that colour's vibrancy. http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 60 How To Use Whole Brain Thinking To Boost Your Creativity And Success What are the most common applications of Whole Brain Technology? Although new applications are constantly being reported, in answer to these whole brain questions, the most common uses are: Personal Growth - including education and career guidance; personal creativity; enabling choices; understanding of self & others Creativity - including unleashing creative potential of individuals and groups; Whole Brain creative processes Teaching & Learning - including Whole Brain design and delivery; using different thinking preferences to group learners; training the trainers Communications - including Whole Brain presentation techniques Teambuilding - including matching team members' thinking Profiles and the team's common purpose; synergy etc. TRY THIS MENTAL CHALLENGE – SAY THE COLOUR EACH WORD IS (NOT WHAT IT SAYS): GREEN BLUE BLACK RED WHITE PURPLE PINK YELLOW BROWN http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 61 How To Use Whole Brain Thinking To Boost Your Creativity And Success Chapter 10 Negative Thinking Is the Glass Half Empty? Negative thinking is bad - the glass is ALWAYS half full, isn't it? In almost every situation, we are constantly being urged to see the glass as half full and to THINK POSITIVELY - whether we are thinking with our left, right or whole brain. It is a very seductive plea, and it sounds so reasonable, and, therefore, it must be right, must it not?. I mean, who could argue against it? And if someone did have the temerity to describe the glass as half empty, they may find themselves soon set upon by the "positivity warriors" who will censor them into submission. Does this really happen? Yes, too often, in my experience and opinion. Does it matter? Yes because it does damage on two levels: 1. it has the effect of closing down exploration of causes and data and interpretations and perceptions, all of which may provide vital insights and understanding and connections and ideas about root causes and possible solutions and decisions, creativity and change http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 62 How To Use Whole Brain Thinking To Boost Your Creativity And Success 2. it has the effect of hurting relationships and weakening communications and learning and trust and respect as people are made to feel foolish or small or put down (by the superior positive thinkers). In both cases, differences in thinking are likely to be squashed and, as we learned in Chapter 8 - Whole Brain Creativity, valuing differences and using diversity is critical for creative thinking. Yes, but when people are being negative doesn't that do damage too? It sure does, especially when someone is, or is perceived to be, displaying negative thinking and behaviours as a regular habit or pattern. As ever, there are two sides to the story. There are pluses and minuses to "positive thinking" just are there are to "negative thinking". The secret of success is in getting the balance right and this usually involves five keys: 1. develop the ability to diagnose the appropriate match between the situation and the thinking style that that situation requires. If it is not clear what thinking style is needed, apply whole brain thinking (i.e. think about the situation from each of the quadrants in the whole brain model). http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 63 How To Use Whole Brain Thinking To Boost Your Creativity And Success When "negative thinking" is needed (e.g. to avoid superficiality and get down to root causes), then encourage it and do it and make the process explicit so as not to get stuck there 2. value different thinking and use both positive and negative thinking appropriately. Think of it this way, if we completely agree with each other about absolutely everything, what can we achieve? Usually, very little, other than to perpetuate what we have done before. Both negative and positive thinking have value. Learn to appreciate and use both appropriately 3. do not make it personal. The "be positive" cry, even if not intended this way, is often received as a personal criticism and as if "negative thinking" is an inferior state to positive thinking (when did you last hear the cry, "be negative", stated as a positive?). As George Bernard Shaw is reported to have said, "the reasonable man is always trying to adjust to the world but the unreasonable man is always trying to adjust the world. Therefore, all progress depends on the 'unreasonable' man". 4. start with yourself. For example: raise your self awareness and recognise when you may be thinking and behaving negatively, or acting http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 64 How To Use Whole Brain Thinking To Boost Your Creativity And Success as "a positivity warrior", and get some feedback from trusted others from time to time. Use the learnings gained to develop your capacity to deliver the three points above. 5. Finally, if someone perceives that the glass is half full and they then simply impose that on everyone else with the cry, "be positive", they do themselves, the situation and others no favours. Someone else (e.g. YOU?), may need to suggest that if the glass is half full, it is also half empty (by definition) and maybe a better outcome can be achieved by looking at things from BOTH perceptions. http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 65 How To Use Whole Brain Thinking To Boost Your Creativity And Success Chapter 11 Positive Thinking What is positive thinking in practice? There are many definitions and whilst technically, of course, thinking is an internal mental process that is invisible to others (except for body language signals), I want to focus on positive thinking as it translates into behaviour. WHY? Because the biggest benefits result from what you DO when you are being positive - from how you choose to behave. This is what will enable you to build your confidence, be a victor and boost your creativity and success. So, how would you know, from their behaviour, that someone was being positive or negative? You could probably fill a whole book with answers to that question, but there are a few key behaviours that will raise your awareness and help you to be proactive and successful. For example, the thinking that leads to behaviours such as those listed below will often be described as "negative" by others (whether it is left, right or whole brain thinking): * criticising and complaining and blaming every one else * encouraging others to join in the criticisms and defensiveness * preventing change or making change difficult to achieve * deliberately sabotaging others' efforts - making sure that things fail. http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 66 How To Use Whole Brain Thinking To Boost Your Creativity And Success If there is a pattern of responses and behaviours like this, others will probably describe the person as a negative thinker and if it continues as a habit, they may even see this negativity as part of the person's personality. On the other hand, if you are seen to display the following behaviours, you will probably be described as a positive person (especially if you are using whole brain thinking, valuing differences in thinking and seeking possibilities rather than limitations): * making a difference (this usually involves taking ownership and responsibility and demonstrating initiative and leadership) * if you can't make a difference directly yourself, finding the person who can and then influencing them to your solution or a better one * helping (yourself and others) to make change work. That is, change has to be decided upon and then actioned. You can always choose to help with the implementation even if you weren't involved in the decision * supporting and encouraging others (i.e. facilitating other peoples' confidence and achievements). Get the idea? Raise your self awareness to recognise when you may be thinking and behaving negatively and get some feedback from trusted others from time to time. Every time you recognise that inner voice just being critical, or every time you realise that your behaviour is "negative", you may decide to http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 67 How To Use Whole Brain Thinking To Boost Your Creativity And Success choose to generate twice as many positive thoughts (at least) and become a victor in your behaviours. "Positive" thinkers tend to think mainly in terms of POSSIBILITIES in a situation (e.g. what could we do?; what options do we have?). "Negative" thinkers tend to think mainly in terms of LIMITATIONS (e.g. we can't do that; that will never work). When is positive thinking NOT "a good thing"? Surely, positive thinking is absolutely "a good thing", after all, we're often told to be positive and criticised if we raise any doubts or concerns. Well, if you get stuck in the negative thinking and behaviours, as illustrated above, that will usually have undesirable consequences. If though you raise doubts or concerns and then go on to suggest possibilities for dealing with them, that's great. So, so-called "negative" thinking can be really valuable as an entry-point to change and continuous improvement. It's when the thinking and behaviour stops, having criticised what's wrong, that it is a problem. And there are times when positive thinking may also act as a negative. For example: * when it prevents honesty and openness * when it dodges double loop learning and settles for defensive reasoning (e.g. so as not to upset anyone) * when it becomes "spin", attempting to justify anything as a good http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 68 How To Use Whole Brain Thinking To Boost Your Creativity And Success thing * when it masks incompetence and, therefore, results in problems being fixed rather than solved * when its lack is used as a put down weapon to make people feel foolish or small. In these situations, and others I'm sure you can think of or may have experienced, the cry to "be positive" is not good news. I have been involved in many situations where the necessary stimulus to change needed an honest criticism of what was wrong as a starting point. Yet this was squashed by others, who accused the person who was willing to put their head up and "tell it as it is" honestly, of being negative. In cases like this, "positive thinking" is not a good thing per se. Why bother, is positive thinking worth the effort? If you avoid the trap of being positive inappropriately, as described above, there are massive benefits to be had from positive thinking. For example: * the situation will be significantly improved by thinking and behaving in terms of possibilities. The alternative of constant limitations and reasons why we can't do things will tend to frustrate people and lead to missed opportunities (e.g. to solve problems, to make decisions, to achieve beneficial change) http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 69 How To Use Whole Brain Thinking To Boost Your Creativity And Success * other people usually feel motivated and inspired by positive thinking and de-motivated by negative thinking. Most people tend to prefer being around others who are encouraging, stimulating and fun. This boosts both their, and your, self confidence, power, and leadership * and YOU will benefit in many ways. For example, your self confidence, self esteem, self awareness and learning (i.e. enhancing your capacity to create own future) will all improve significantly. In addition, you will likely experience a strong sense of well being and general good health. These benefits alone (and there are many others) are priceless. How to build the habit - HOW do you do it? Positive thinking needs four key things: 1. be in charge of your minds / brain For example, use visualisation, self hypnosis, meditation and learn to relax at will. All of these techniques work very well on your way into sleep and will enable you to programme yourself for success by letting your minds know what you want and that you expect to be a victor 2. think in possibilities rather than limitations For example, get into the habit of asking questions such as: * there's another way of looking at that, isn't there? * what options do we have? http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 70 How To Use Whole Brain Thinking To Boost Your Creativity And Success * how can I help you? * what would happen if we did the opposite of what we're thinking of doing? Use whole brain creativity techniques such as brainstorming to generate more possibilities. Think about your values and beliefs and are they helping you to be positive? (e.g. all things are possible; there's only results, not failure etc.) 3. raise your self awareness For example, get into the habit of recognising when you're being positive and when you are not. Use your learning log or journal to jot down examples and see what patterns emerge. This will help you to build your ability to diagnose when positive (or negative) thinking really matters (i.e. when is positive thinking an appropriate match with the situational needs?) 4. make all situations learning situations by, for example: * challenging the past (e.g. ask: - what happened? - how did it happen? - if doing it all over again, what would you do differently?, why?) * and then pivoting to the future, to make it better than the past (e.g. ask: - what have we learned? - what will we start doing?, stop doing?, and change? to ensure a better future?) http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 71 How To Use Whole Brain Thinking To Boost Your Creativity And Success * and then by doing, (i.e. putting changes into action to be a victor). Loop around the above as often as it takes. Sounds great, but how do you get started? As with most aspects of self improvement, there is no formula for this, whatever works for you is fine. From experience, however, here are some options that might help: * pick an area where you want or need to use or boost your positive thinking and set some short-term goals * set some simple targets for today (and on your way into sleep, visualise them as if already achieved) and raise your awareness by monitoring your "success" through out the day * avoid getting stuck in negative thinking (i.e. limitations). Be sure to use it to move into a positive mode by thinking about possibilities (e.g. use questions to generate, say, four possibilities for every limitation your minds come up with) * connect with, learn from, and use as role models others who do think positively but make sure that they don't abuse it (see above for when positive thinking isn't good) * capture your learning and progress in your learning log. http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 72 How To Use Whole Brain Thinking To Boost Your Creativity And Success Finally, does learning and developing positive thinking habits mean that you have to radically change your thinking preferences profile or have a personality transplant? Absolutely not. Click this link http://www.i-choose-self-improvement.com/positivethinking-quotes.html for some positive thinking quotes and phrases that may help to overcome negativity. http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 73 How To Use Whole Brain Thinking To Boost Your Creativity And Success Chapter 12 Summary of Action Choices In this e-book we have explored the following 13 key self improvement, thinking and (38) creativity techniques which will, with regular and frequent use, to enable you to use whole brain thinking to boost your creativity and success: 1. the Whole Brain Model 2. the H.B.D.I. (Herrmann Brain Dominance Instrument) 3. the Unique Thinking Preferences Profile 4. the Whole Brain "Walk Around" 5. Our 4 Different Selves 6. 11 Techniques to Boost Your Thinking Differently Capacity 7. the Creative Process (preparation - incubation - illumination verification) 8. 7 Thinking Differently Techniques 9. 16 Build Your Mental Agility Techniques 10. the 10 Rules of Creativity 11. Lateral Thinking 12. Negative Thinking 13. Positive Thinking. So what happens next? Well, that’s up to you, of course. Will you choose to take action and achieve beneficial change and the success you want or will you revert to whatever “business as usual” means for you? http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 74 How To Use Whole Brain Thinking To Boost Your Creativity And Success Having invested in this e-book, I would urge you to get the best returns you can by setting out a simple action plan for yourself to apply these techniques. It doesn’t need to be elaborate or complicated. Whatever form works for you is fine. It probably should answer some, or all, of the following questions though: * what do you want to achieve as a result of studying this e-book? (re-visit the learning goals you set at the start and clarify what you will start doing?, stop doing? and do differently?) * in what time period? * which of the 38 techniques will you use? * how will you do this? (e.g. one at once?, in what sequence?, connected to particular situations?, every one every day?) * how will you practice them (if needed) until they become skilled habits? * how will you integrate them into your usual day’s activities? * how will you “measure” and control your progress? * what will you need to do, if anything, to prevent slippage and reversion to “business as usual”? In addition, it can be a good idea to boost and strengthen your learning of the techniques by teaching them to others. http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 75 How To Use Whole Brain Thinking To Boost Your Creativity And Success For example, you may choose to select three people, say, and explain or show them the technique/s you are working with. Then ask them for some feedback about how well you did that. Finally, thank you for purchasing this e-book and for your interest in the ideas and techniques included in it. I know, from using them myself, that they work for me and I am confident that they will work for you. Please let me know how you get on applying them in your circumstances. You can email me at dennis@i-choose-selfimprovement.com. I am always pleased to receive feedback and improve, so if you have any comments or suggestions that you would like to make, please email me or visit http://www.i-choose-self-improvement.com/givingfeedback.html and complete the simple feedback form at the bottom of the page. Best wishes and every success in, “singing your song”. Enjoy the process. Dennis Martin Please click the link if you wish to visit our web site http://www.i-chooseself-improvement.com for more details about the author, Dennis Martin, and for more information, ideas and suggestions for your self improvement, creativity and success. If your self improvement goals include getting a new job, or seeking http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 76 How To Use Whole Brain Thinking To Boost Your Creativity And Success promotion at work, or any situation where you will need to attend an interview, you may like to check out our newly published Kindle ebook: “All You Need To Know About Interview Questions And Answers”, at the USA Kindle Store at http://www.amazon.com/dp/B00AEYZOJE. Or, the U.K. Kindle Store: http://www.amazon.co.uk/dp/B00AEYZOJE This ebook will answer the following 9 key questions that often cause interviewees to experience undue interview anxiety: 1 What should I expect at an interview? 2 What and how should I prepare? 3 How do I avoid or overcome interview fears and anxieties? 4 What questions am I likely to be asked and what are the best answers? 5 How do I deal with difficult questions? 6 What questions should I ask? 7 What’s the best way to rehearse? http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 77 How To Use Whole Brain Thinking To Boost Your Creativity And Success 8 What’s the best way to follow-up an interview? 9 What is the best way of getting an interview? http://www.i-choose-self-improvement.com Dennis Martin©copyright 2011 78