20 Insider Secrets For Crowdfunding Your Small Business

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20 Insider Secrets
For Crowdfunding Your Small Business
With 90% Chance of Success
1
What is Crowdfunding?
In a nutshell, Crowdfunding is the
process
of
raising
very
small
investments from a large number of
investors.
The
principle
behind
Crowdfunding is where lots of people
fund small amounts of money to help
someone make their idea a reality.
They
can
invest
in
early-stage
financing for ideas that are not yet a
reality. They can also help small businesses or startups with growth capital.
What is mind boggling about this relatively new mode of financing is that for the
first time in history, the average Jane will be able to own her own business with
the help of the crowd. The opportunity to grow new startups and entrepreneurial
ventures, whose ideas never made it past the dinner table due to lack of funding,
is huge. Additionally, the impact on local businesses is undoubtedly going to
produce more robust economies, communities and cities where investors can
now keep their money local.
Insider Secret #1: Without a
shadow of a doubt, this is one of
those moments in history where
entire industries and economies
will be disrupted.
If you are a
business
understanding
owner,
this new mode of financing is
imperative to the very survival of
your business. Not doing so, is a risk you can no longer afford to take.
Copyright © 2013 JackieBiz.com
2
How Can a Small Business use Crowd
Funding?
Using crowdfunding for small businesses has
multiple purposes.
You can use it to raise
funds. If you have a product or idea and you
are not quite sure it will succeed in the
market, you can use crowdfunding to validate
your idea. This is a great strategy to test a
product before you spend millions of dollars
manufacturing it. You can use it to gather massive public opinion. It can also
potentially give you extreme exposure for your business or project.
Because crowdfunding is such a new industry, in reality the potential is limitless.
You can view crowdfunding as social web 2.0 meets finance, creating the new
web 3.0 to fund a project, business or idea. Just like we saw the social web
create entire ecosystems of groups of people, most likely crowdfunding will follow
the same path. It will create entire new venues, groups and ecosystems around
ideas, industries, businesses, causes and social problems. We can already see
it now, crowdfunding for black entrepreneurs, crowdfunding for social causes,
crowdfunding for the green industry…and the revolution has just begun!
Insider Secret #2: Before you even think about Crowdfunding, make sure you
have a very clear idea of your project and your target market. Then, and only
then, select the Crowdfunding platform. Think of it as going to the doctor. You
wouldn’t go to a gynecologist for a foot problem, now would you? Crowdfunding
works the same way. Choose the right platform for your project or even better,
build your own (not applicable for Investment Crowdfunding).
The benefit of
building your own crowdfunding site is that you can test different products and
ideas as your business grows. This saves you fees and once you build your
crowd, you can approach them over and over again with your new products or
ideas. Visit MarketingPortal.co to learn how.
3
How many types are there?
There are three main forms of CrowdFunding: You have the Donation Model,
where donors choose their benefactors and feel good about contributing to a
good cause endeavor.
In the Donation-Based model, funds are collected from
a community for a publicly disclosed initiative. One of the most famous Donation
Crowdfund campaigns was the 2008 election of US President Barack Obama,
who raised over $137 million dollars using this crowdfunding model.
Then you have the Rewards Model, where supporters make a monetary
contribution in return for a reward of some sort. There is no financial return to the
people putting money in. Usually the return may be a gift, a discount, or a free
ticket to name a few.
The rewards can be wholly intangible, such as being
identified publicly as a supporter or it can be tangible such as delivering the
actual product you are about to crowdfund.
Finally there is the Equity Model (signed
into law in April 2012 under the JOBS
Act) where investors receive an interest
in the profits of the business that they are
helping fund.
In the Equity-Based
Crowdfunding the funder becomes a
shareholder in the company. This means
the investor has a right to vote on certain decisions. She is entitled to dividends
out of the company’s revenue and she can get a share of the value in the
company when shares are sold. Of course, she also runs the risk that any
investor runs with a company, in that the company may fail. But that is the risk of
business any investor faces.
Insider Secret #3: Do not attempt to Equity Crowdfund right now. As of today June 2013 - and until the SEC finalizes the rulings…it is illegal!
interested in equity crowdfunding, please visit iPivot.co
If you are
4
Can I use any of the crowdfunding models
for my project, idea or product?
Each crowdfunding model offers a different
purpose. Donations works best for non-profits.
The best way to think about the Donations
model is when you think of the Boston
bombings where the “Believe in Boston”
crowdfunding campaign was able to raise over
$3,000,000 in 31 days for the Boston victims.
On the other hand the Rewards Crowdfunding is one of the best tools for small
businesses. With this model, you can presell your product at a discount while you
raise money to go into production. A great
example of the Rewards Crowdfunding
model is Pebble.
They were looking to
raise $100,000 and ended up raising over
$10 million from over 68,000 backers!
You can also use it for idea validation. If you
do not have an idea or product yet, our
course “7-Steps to Validate Your Business
Ideas Using Crowdfunding” located at
iValidate.net will walk you through every step
on how to test your idea. Learn ahead of time
if your idea has any potential of making
money BEFORE you invest funds developing it. Finally there is the investment
crowdfunding model which, if you are in the U.S. you cannot use it yet.
Insider Secret #4: Sign up to our weekly newsletter for strategies on how to
use the Equity Crowdfunding business model. However, these strategies are
PRIVATE and just for the people in my weekly newsletter. You're going to learn
exactly what it takes to equity crowdfund and build wealth.
5
Are there any restrictions or limitations?
As of today, only Rewards and Donation Crowdfundings are legal.
As I
mentioned earlier…do not attempt to Equity Crowdfund right now.
It is
illegal. While we wait for the SEC to finalize the rulings, here are a few things to
keep in mind.
9 The limit for Crowdfund Investing is $1
million per year
9 Funding occurs on an all or nothing
basis.
9 Money can be solicited only from people
who are connected to you via a social
network
9 Only
SEC-registered
broker-dealers
can
websites
host
and
crowdfund
investing campaigns.
Watch out for the “All or Nothing” rule. This provision means that no matter how
carefully you planned your campaign, or how much work you put into it, the
bottom line is that if you meet you goal, then you receive the full amount. On the
other hand, if you fail meeting your funding goal, then you receive nothing,
despite whatever investment pledges have been made.
Insider Secret #5: NEVER ask for more than what you truly need. Share this
report and unlock the excel worksheet that allows you to plan the exact
Funding Goal you will need; not a penny more, not a penny less. Every person
you get to sign up, you unlock 1 point to be used to unlock the worksheet. (Make
sure you use the share code located in the site where you downloaded this
report)
6
Is there a specific strategy to follow?
An important point to remember is that you want to make sure your campaign
sets you apart from the rest. 21% of projects listed on a crowdfunding site never
get off the ground. Not even one cent is pledged to their campaign. On the other
hand, 90% of the projects that hit 30% of their initial funding target early on; go all
the way to meeting, and often exceeding, their funding goal.
This does not happen by fluke. It is
largely due to the attention given to
the
campaign
by
the
project
creator…way before the crowdfund
campaign even takes place.
You
need a “Crowdfunding Mindset”, in
other words, a proactive approach.
Data clearly shows that successful companies DO spend an optimal amount of
time, energy and money planning.
Thoughtful and thorough planning and
preparation will make or break your campaign. Therefore if you want to do it
right, planning and preparation are crucial.
Insider Secret #6: As you plan your crowdfund, make it your goal to have
30% of your target, fully funded by the first week of your campaign.
30%
funding by the first week of the campaign seems to be the tipping point between
winners and losers. Getting those “first followers” in your campaign quickly is key
to success. This will give you the social proof to get people to trust you & believe
in your idea. If you are not sure how to build a crowd and need help, visit
CrowdfundingMarketplace.net for professional help.
7
What is the difference between Crowdfunding
and other types of financing?
Before you crowdfund your business, especially Investment crowdfund, it is
important that you understand the difference between traditional financing and
this new game changer method of funding
Self-funding: Self-funding is where you put up a 100% of the risk where
crowdfunding is where lots of people share the risk.
Credit Card Financing:
Once you have maxed out your personal
savings, then credit card is the next easiest access to financing. Unfortunately,
this is also the most expensive method of financing a business. Credit cards are
usually used as quick fixes for short-term financing problems. On the other hand
Crowdfunding takes a lot of planning and is, therefore, a longer-term strategy.
Bank Loans: The entire reason the government passed the JOBS Act in
2012 is because banks are simply not lending. If they do, they request an awful
amount of collateral, 3 years of financial statements, impeccable credit record
and a close relationship with the bank. This leaves out of the equation most
businesses and entrepreneurs and is where Crowdfunding comes into play.
Private Money:
These are funds that come from wealthy investors,
venture capitalists, and the like. Early market data shows, they will become big
part of Crowdfunding.
Insider Secret #7: Just like any other
business or investment, a crowd investor
wants to see you have skin in the game.
If you are a true start-up, they want to
see that you believe in your concept,
idea, project or company.
If they saw
you had zero invested, that would raise
red flags. Not having any risk at stake
can
greatly
diminish
your
chances
of
a
successful
MarketingPortal.co for more information.
crowdfund.
Visit
8
How can I increase my chances of launching
a successful crowdfund?
We can write pages and pages about this topic…BUT, the three most important
points you have to remember to aim for a successful crowdfunding campaign
are:
1. Have a compelling story. If
you do not have one, then go
back to the drawing table.
Emotional
influence
drives
people to make decisions.
Add to those influences logic,
and
you
have
a
deadly
combination. So deadly, that
estimates for annual crowdfunding transactions go as high as $500 billion
annually.
Now imagine what will happen once the SEC finalizes the
rulings…are you seeing the picture yet?
2. Have interesting people behind the project. Investors invest first and
foremost in people. They want to make sure that behind their money are
people who are going to see the project, idea, cause or business come to
fruition. If you do not have a brand or market leadership, either bring
someone into your team, or this is the time to build one!
3. Have a community that is powering and fueling the project.
Crowdfunding is about relationships and their community interaction.
Engagement prior to the campaign is key to success.
Insider Secret #8: People are not just wallets, they are consumers too. They
use products and services and they know what they want and need. If you
understand your crowd and you can solve whatever problem they are facing,
then you have a compelling story and a potentially successful project. Learn how
to validate your idea or product at iValidate.net
9
Why do people fund a project or product?
1. They know the person that is raising money online
2. They know OF the person who is raising online
3. They fell in love with the purpose of the project
4. They want to be a part of the project
5. They want to have a direct impact on:
a. Whether or not the project happens
b. And influence how the project happens
6. They want the participatory perks (Rewards Crowdfund)
7. They want to feel good (Donation Crowdfund)
8. They want a piece of your business (Equity crowdfund)
As you can see by the list, it
is all about people and
relationships.
Don’t expect
to crowdfund your project
and a few days later get
funded. It usually does not
work that way. Build your
network before you set out
to
raise
money.
An
important thing to remember
is that the campaign leader is key in any project. This means that you need to
have some branding and reputation before you go into the market.
Insider Secret #9: If you already have a social media presence, make sure it
does not have any questionable reputation. If it does (i.e. bad reviews in your
business
page),
clean
them
up
before
you
crowdfund.
Go
to
CrowdfundingMarketplace.net and look for “Reputation Management” under
the “Strategy” category.
10
Where does the bulk
contributions come from?
on
funding
The bulk of campaign contributions (75% to 85%) come from first or second
direct networks. They have a direct relationship with the community or they have
a reputation with the community. 25-30% within the first few days (first week or
so) is key, because validation and social proof is sent out to other communities
indicating to the world that this project is exciting & worth funding. Getting those
“first followers” in your campaign quickly is key to success. This will get people
to trust you & believe in your idea.
Insider Secret #10: Assembling your crowd is your # 1 priority. Way before you
crowdfund, build a community around your potential first followers. They are
usually your target market. Interact and engage with them…they will most likely
become your 30% initial funders we talked so much about! If you do not know
how, you can find professional help at MarketingPortal.co
11
What is the most important advice you can
give me?
The important take away is that you already need to have social capital and trust
built up BEFORE you are ready to crowdfund.
By the time you start the
campaign, you will translate that social capital into funding via crowdfunding. So
make it your goal to have 30% of your target amount funded by the end of the
first week.
As we mentioned many times before, your number one priority is to build
your crowd first.
These do not only
include your initial investors, but also
your consultants, your future customers,
and your word-of mouth advertisers. You
may even want to look at your crowd for
future potential hires. This sums it in one
sentence:
“Getting the right crowd on
your side is crucial!”
The principle behind crowdfunding is based on a community of interrelated
people coming together to support someone they know and trust with their
money to help launch an initiative. They key words here are “they know and
trust.” Therefore building trust amongst your crowd is of utmost importance.
Insider Secret #11: In order to build market leadership, having a social media
presence is a must. Your goal should be to become one of the top 10 market
experts in your field. If you do not have time or do not know how to do it, hire an
experienced
and
reputable
social
media
marketer.
Go
to
CrowdfundingMarketplace.net and look for “CROWDFUNDING PACKAGES”
to get you started.
12
How Do I get
Crowdfunding?
started
with
Rewards
As we mentioned earlier, there are different Crowdfunding models. In this paper
we are going to concentrate on Rewards Crowdfunding because it is the model
that currently benefits small businesses and entrepreneurs the most. Once the
SEC finalizes its rulings, I will either update this whitepaper or write a separate
one. To be kept in the loop, and be informed of upcoming ideas and strategies in
this fast moving new method of funding…sign up to my weekly newsletter.
One thing to remember is that Crowdfunding is not like placing an ad on the
paper, where you post and ad, and then wait for somebody to buy. You have a
significantly higher chance of success by following a carefully planned and
orchestrated strategy which is what I am going to show you here. In the Insider
secrets that follow, we are going to go into detail about the 3 steps to success:
1) Get Ready (Plan): In this step we are going to discuss if you have a
project, idea or product worth crowdfunding
2) Get Set (Implement): This is where we are going to drill down to specifics;
such as your social media campaigns, your rewards or perks strategy and
last but not least, your numbers planning…how much should you charge
per perk? What should be your target funding amount? And your cashflow projections
3) Go! (Crowdfund!): This step covers on what to do in order to go live, get
your campaign going and get funded.
Insider Secret #12: Your goal is to treat raising money like a product that has to
be launched professionally for a successful outcome. Visit MarketingPortal.co if
you need help
13
Step 1: “GET READY”?
In this step, our goal is to determine whether you have a project or product worth
crowdfunding. See the list below.
MUST HAVE LIST:
1. I am passionate about my project/product for non-financial reasons
2. My project/product:
9 is one that matters, one that supports an issue
9 is NOT a charity or cause
9 has a big target market that solves a big problem
9 is considered ingenious
9 has a clear market need
9 has a clear and defined target market
9 reduces or removes significant pain point or nuisance
9 produces a significant pleasure or opportunity
9 is way better or cheaper than an existing solution
3. I am a good self-marketer and have enough of a tribe and social following
to reach 30% funding by the 1st week
4. I have existing social proof or can build it quickly
5. I have the ability to drive my own traffic
6. I have a prototype that works
7. I am fully committed and prepared to participate in the market
Insider Secret #13: If you don’t have a
product or idea, or you failed the list
requirements, see my complete course
“7-Steps to validate a business idea.”
This course will help you come up with
the
right
product/project
that
will
increase your chances of crowdfunding
successfully. Visit iValidate.net
14
Step 2: “GET SET” - Goal 1
There are three very important goals in the “GET SET” step. Making sure
each one is carefully planned and executed is imperative to get your
Crowdfund in the 90% success ratio group. Let’s start with goal number 1:
PERKS AND REWARDS STRATEGY:
Decide on the Rewards you will giving your donors. Include rewards for several
of the funding levels.
1. Plan your levels with unique rewards. Some suggestions are:
a. Finalized product you are crowdfunding. Make sure you price them at
retail cost. You can use low cost for entry level and a customized
version for high-level backers.
b. Creative collaborations. For example, backers are displayed on the
marketing package of the finalized product. The product is named
after the backer.
c. Interactive experience. For example, the backer gets invited to the
product launch. Dinner with the CEO.
d. Creative mementos. Photos of the product launch.
Thanks in the
credit.
2. Set up at least one level that is special and has a limit on the number of
pledges, like 10, 30 or 100 only.
3. Fun, smart, tangible rewards are key.
Insider Secret #14: If you have the expertise, you can do it yourself. Share
this report and unlock the excel worksheet with Rewards and Perks ideas
and suggestions. Every person you get to sign up, you unlock 1 point to be
used to unlock the worksheet. (Make sure you use the share code located in the
site where you downloaded this report). On the other hand, if you prefer to hire
an expert to do it for you, visit CrowdfundingMarketplace.net and go to the
Strategy Category > Perks Expert.
15
Step 2: GET SET” - Goal 2
MARKETING STRATEGY:
Start planning your marketing strategy and building your social media presence.
1. Segment your email list for fans and evangelists
2. Identify your influencers in Facebook
3. Identify your influencers in Twitter
4. Start building your circle of influencers in Google+
5. Plan your pre-launch communication strategy and focus on building buzz
for your campaign
6. Prepare your email campaign, your email list and your email product
launch sequence
7. Prepare a number of marketing texts to send out via SMS
8. Plan your guest blog posts on sites that get a lot of exposure, depending
on your product.
9. Countdown on your website “xx days till the launch of my crowdfunding
campaign”
10. Start talking to PR firms to get the word out. Set up your online press
release accounts and start writing your press releases.
11. Prepare flyers to pass out to friends, family, local organizations,
associations and conferences (WARNING:
If you are going to Equity
Crowdfund, you can only make your crowd aware of your crowdfund via
social media. You cannot advertise on radio, newspaper, direct mail or
any other channel!)
12. Get initial funders lined up and committed (WARNING: If you are going to
Equity Crowdfund, you can only make your crowd aware of your
crowdfund general idea…you cannot discuss details. You MUST route
them to your funding portal. Only they can discuss details of the offer!)
Insider Secret #15: If you have the expertise, you can do it yourself. Share
this report and unlock the Social Media Marketing Worksheet that allows
you to plan the daily, weekly and monthly marketing campaigns you will
need. Every person you get to sign up, you unlock 1 point to be used to unlock
the worksheet. (Make sure you use the share code located in the site where you
downloaded this report). On the other hand, if you prefer to hire an expert to do it
for you, visit CrowdfundingMarketplace.net and go to the any of the Marketing
Categories: Social Media Campaigns and Setup, Mobile Marketing, etc.
16
Step 2: GET SET” - Goal 3
FINANCIAL PLANNING STRATEGY:
Develop your financial plan:
1. Decide on the resources you will need to implement your crowdfunding
campaign such as money, people, space, etc.
2. Create a realistic budget you will need to complete your project. You have to
think carefully because you do not want to ask too much, where it becomes
too difficult to raise funds…or too little where you get yourself in trouble for
not having enough to complete your product or project.
3. Carefully determine the right funding amount for your goal in order to have the
best chance for a successfully funded campaign.
4. Determine how and when the crowdfunding money will be spent
5. Complete a project spreadsheet with all the actual (or estimated) fees.
Insider Secret #16: Share this report and unlock the Cash flow budget
Worksheet, Product Oriented Worksheet and Financial Worksheet without
Manufacturing Costs. These worksheets will help you plan the exact value of a
perk as well as the amount you will need to crowdfund. Every person you get to
sign up, you unlock 1 point to be used to unlock the worksheet. (Make sure you
use the share code located in the site where you downloaded this report). If you
prefer to hire an expert to it for your, visit CrowdfundingMarketplace.net and go
to the Financial Category > Business Plan
17
Step 3: GO – Prepare
The campaign should not last more than 30 days. Anything
longer than that will only make your investors lose interest.
Make sure you give your prospective funders a sense of
“urgency” and don’t forget to have your 30% “first followers”
lined up BEFORE your crowdfunding campaign starts.
Select a Funding Portal:
1. Read the TOS of the platform you chose. Make sure your project/product
fits their guidelines. If not, change platforms.
2. Create a login
3. Create the title and headline of your project
4. If applicable, decide which category your project fits best in
5. Write your story in a concise and compelling way
6. Build your FAQs
7. Create at least one video. Make sure you have the right video settings for
optimal viewing pleasure. You need to:
a. Tell viewers who you are
b. Tell viewers the story behind your project and its dev stage
c. Explain supporters what you will do with their money
d. Talk about your awesome perks and rewards
e. Tell them what will happen if you do not get funded
f. Do not use copyrighted material (i.e. images and music)
g. Thank everyone
8. Make sure you understand the funding policies of the platform
9. Submit your project to the Crowdfunding Platform and get approved
Insider Secret #17: Share this report and unlock a comprehensive list of
Funding Portals and their target markets. Every person you get to sign up,
you unlock 1 point to be used to unlock the worksheet. (Make sure you use the
share code located in the site where you downloaded this report).
18
Step 3: GO –Launch!
Get your “I’m now live” campaign rolling:
(WARNING:
Once the SEC finalizes the
rulings, If you are going to Equity Crowdfund,
you can only make your crowd aware of your
crowdfund general idea…you cannot discuss
details.
You MUST route them to your
Funding Portal.
Only they can discuss
details of the offer!)
1. Write your press releases
2. Let everyone know
3. Get your initial funders to participate
4. Get all your friends and family to participate
5. Get your Facebook friends to share your launch
6. Update everyone on your launch
7. Launch your Twitter campaign
8. Get your blog posting out there
9. Promote like crazy
10. Communicate with your backers
11. Engage, engage and engage some more!
Insider Secret #18: Share this report and unlock a comprehensive list of
Press Release contacts. Every person you get to sign up, you unlock 1 point to
be used to unlock the worksheet. (Make sure you use the share code located in
the site where you downloaded this report).
If you are interested in equity
crowdfunding, please visit iPivot.co
19
How do the next steps of Crowdfunding help
me build wealth?
Developing a product first - and
then trying to find a market - is
the
biggest
entrepreneurs
starting
mistake
make
a
when
business.
Unfortunately, more often than
not, no one wants their product,
and the venture fails. Your goal
is to first make sure there is a market for whatever it is that you are selling. Once
you have validated the idea and confirmed people are willing to pay for it, then
and only then, you take the next step to build the business.
The JOBS Act is the perfect tool you can use to build wealth:
Step 1: Ideation: (Rewards Crowdfunding)
1) Discover your niche market
2) Find your ideal customer profile
3) Create your proposed value stream
4) Validate your assumptions
5) Do a viability experiment
6) Drive Buzz
7) Deliver validated value #4 to a known customer #2.
Step 2: Business Growth via Investment Crowdfund (Title II & Title III)
Step 3: Exit and cash out (Title I of the JOBS Act)
Insider Secret #19: This paper has shown you how to Rewards Crowdfund a
project, idea or product assuming you already have one. If you don’t have a
product or idea, or don’t know where to start; see my complete course “7-Steps
to validate a business idea.”
This course will help you come up with the right
product/project that will increase your chances of crowdfunding successfully.
Visit iValidate.net
20
.Becoming
a Crowdfund investor yourself
The JOBS Act has made it possible for the average Joe to own a part of the
American dream.
Once the SEC finalizes the investment crowdfund rulings,
many everyday people will have, for the first time, the opportunity to invest in
small private companies.
It is my hope that you will join us in this revolution. But, before you invest any of
your hard earned money; it is important that you become familiar with the rules
and laws behind Investment Crowdfund. Like any investment, there is inherent
risk associated with it. Additionally there are rules to follow and investment limits
established by the legislation. They are:
SEC Investment Limits Based
on Annual Income or Net Worth
If Your Annual Income or
Which
Caps
You Can Invest Up To . . .
Net Worth Is . . .
Out At . . .
Less than $40,000
$2,000
$2,000
5% of your annual income or net
$40,000 to $99,999.99
$5,000
worth
10% of your annual income or net
$100,000 or more
$100,000
worth up to $100,000
Insider Secret #20:
If you purchase equity in a business via a crowdfund
investment, by law you must hold that investment for at least 12 months from the
time of purchase. So, take your time and make solid decisions upfront because
you can't retreat for at least a year. If you are interested in equity crowdfunding,
please visit iPivot.co
About Jacqueline Burgoa:
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U.C. Berkeley – Architecture
MBA - Nova Southeastern
MSF - Florida International University
Nominated by Forbes as “30 Women
Entrepreneurs to Follow on Twitter”
Accredited as "100 Most Powerful Women on Twitter"
"Forbes' Insights" Panel Member
Alltop’s “Top Latinism News”
National Leadership Award
2,000 Notable American Women
National Dean’s List Award of Merit
The National Leadership Award Honorary
Co-Chairman
Jacqueline Burgoa holds a bachelor’s degree in Architecture from the
prestigious University of California at Berkeley, a Master’s in Business
Administration degree from Nova University Graduate School of Business and a
Master’s of Science in Finance from Florida International University. Burgoa
spent several years working in Singapore, Bolivia and the United States.
For the past 18 years she managed and operated her own eBusiness. The first
ten as a brick-and-mortar and the last eight, as a fully cloud based online
business. This eBusiness was her real-working lab where she tested and applied
all her strategic business theories. All her knowledge and experience now gets
applied to Crowdfunding.
She is a real-life "Lean Start-Up" practitioner. Her company, iPivot.co specializes
in business validation via Crowdfunding. Her goal is to help small businesses
owners across the world, test their market ideas using Rewards Crowdfunding;
grow their businesses using Investment Crowdfunding and cash out by taking
advantage of the JOBS Act.
Ms. Burgoa is a member with several organizations including WBENC (Women
Business Enterprise national Council) and FRMBC (Florida Regional Minority
Business Council). She is an avid advocate of education.
Jacqueline Burgoa is the recipient of several prestigious awards including the
National Dean’s List Award of Merit, the National Leadership Award Honorary
Co-Chairman by the National Republican Congressional Committee, the 2000
Notable American Women and has won numerous awards such as: top 100
agencies nationally with United Healthcare, 5 top agencies in 1996, 1997, 1998 &
1999 with NHP and Humana President’s Council in 1998 & 1999. Burgoa is
originally from La Paz, Bolivia. She lives in Miami, Florida with her two boys.

20 Insider Secrets For Crowdfunding Your Small Business

Transcription

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