Appendix 4 – HOW TO DO A BUSINESS LAUNCH Invitations 

Appendix 4 – HOW TO DO A BUSINESS LAUNCH
How to Do a Business Launch
 Invitations
About two weeks in advance. Always invite verbally – either in person or on the
telephone. Don’t forget to ask if they want to bring someone with them – friend,
relative etc. follow up with a written invitation if you wish. (sample Invitation
layouts are available at www.flpuk.info). Print in colour, on good quality card.
Make a reminder call one or two days before – people have busy lives and may
forget to turn up. Say you are checking on finally umbers for catering etc., really
looking forward to seeing them, going to be an interesting evening etc, etc.
Invite AT LEAST twice the number you would like to attend, don’t worry about lack of
space, the most atmospheric launches are often when people are crammed in!
For any guests who can’t make the first date, offer them the second date. If people
cannot make either of the dates on offer, arrange to do a one-to-one combi show
over a cup of coffee. At the very least arrange to send appropriate literature.
 Catering
Don’t go to town on the catering. People who may have an interest in the Business
Opportunity may think they will have to do the same. Keep it simple, perhaps a glass
of wine or soft drink on arrival and no more than nibbles and drinks afterwards so as
not to distract from trying the products and placing their orders.
 Be Prepared – Checklist – Combi/Fast Start pack
Aloe plant (if you have one), simple table cloth, Receipt pad prepared with your won
details, address labels on bottles, tubes and boxes, Drinks’ Information Pad, Product
Brochures, Customer Order Forms, Dr peter Atherton Flyer, FLP Flyers, calculator,
small change, pens, press cuttings, FLP carrier bags, (NEVER old supermarket bags!).
also have some DVDs available as well as Dr Peter Atherton’s ‘Little Book Of Aloe’ to
vie to guests who show a keen interest. Unplug the telephone, no babies, n pets.
Have spare products available (perhaps borrow from your sponsor). Take money
with any order to be supplied later.
 Before the Presentation
Ask the hostess or any likely special interest. Chat with the guests as they arrive to
establish any areas of interest and also to see if there are any sensitive areas best
left aside.
 The Presentation
If your sponsor is going your launch for you, prepare an introduction for them in
advance. (see Appendix 4.1) It’s most important that your guests realise that this
launch is for your benefit and that you have high goals and aspirations for your
business. Make it very clear that the business is important to you and that you value
their support. They are your friends, they will want to help you and be flattered that
you have asked them. This is a fun event, but it must also be businesslike.
 Always Use Prompt Cards
This does help you to remember key points, but the main reason is to make it look
simple and duplicable. The aim is to make people in the room believe it’s fun and
something they could learn to do, which is why we always stress the training and
support aspect of the company. Keep your presentation to about 45 minutes.
 Give a Brief Introduction to the History and Stature of FLP
Spend 15 minutes explaining the special benefits of the FLP Aloe drinks and then 15
– 30 minutes overview of the selection of the other key products. Finally return
briefly to the drinks. You could also have a Fleur do Jouvence Collection and a Sonya
Pallet on display to generate interest.
 B smart, bright, Cheerful and Enthusiastic
Don’t just lecture boring facts, tell stories, and stress the 60-Day Money-Back
Guarantee. Encourage guests to try the topical products and to jot down questions
and points of special interest for individual or private discussion after the
presetnation.
© Forever Living Products, Products & Customer Care Training 2006