Innov8 with The Innovation Hub

Innov8 with The Innovation Hub
27 March 2013 (17h00 – 19h00) at The Innovation Hub Conference Venue, Pretoria
“How to Monetize Mobile Apps and Services?”
Discussion with the experts facilitated by
Mr Aubrey Malabie- Entrepreneur in Residence
mLab Southern Africa
In an increasingly competitive mobile ecosystem, developers, brands and innovators need to start thinking of new and
innovative ways to make money or turn their mobile Apps and Services into sustainable businesses. A key consideration is
how to monetize your App. It’s all about finding the right balance between what it costs to produce and maintain the
application and for how long, and to determine how much users are willing to pay for it.
Our panel of experts will be covering the following topics :
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How does your brand leverage mobile Apps?
How to utilise in Application advertising (IAAD)?
How can mobile operators monetize Apps supplied by OTT vendors?
How can developers monetize Apps using services offered by mobile operators?
Innov8 has invited some of South Africa’s mobile industry heavy weights to share their views on this topic.
Dominique Friedl is the director of business development in Sub Saharan Africa for Qualcomm Incorporated based in
Johannesburg, South Africa. He has extensive experience in managing network operators/ carriers, mobile handset vendors
and software developers. Join us as he takes us through how your brand can leverage mobile Apps.
Thuthuka Mhlongo is Developer Outreach Manager at Nokia Developer Experience (DX) South & East Africa and he has
extensive experience in assisting developers discover key App features that drive application downloads. Join Thuthuka as he
demonstrates how to utilise mobile applications for advertising.
Brian Seligmann has more than 20 years experience in IT and Telecommunications having worked for Apple for nearly 10
years and MTN & Cell C for the last 10 years. He was responsible for MTN’s data products and strategy and launched all of
MTN’s data products from HSCSD to HSPA and also ensuring a successful business case for the MTN South Africa 3G network.
He holds a Masters degree in Engineering.
Dawood Patel is currently responsible for defining and implementing 8ta's digital footprint across multiple channels. He has
been in the telecoms arena since 2001 starting off a mobile applications developer at the IQ Business Group. He has since
been involved in the products and services discipline for Nashua Mobile and iBurst .He holds a BSc Computer Science Degree.
Lany Sommers is the Business Development Manager in Africa for Research In Motion (RIM). Her focus is mainly on growing
and supporting the developer community within Africa. She has worked for RIM since June 2000. She moved to London in
2006 to develop the Swiss market and work with a UK carrier to develop their enterprise and partner businesses. After
working with Orange Group as an Operations Manager she is now leading Business Development in Africa.
Gift Mphefu is the Managing Director of Med-TechEngineers, an independent Healthcare Technology Consulting firm which
also focuses on ICT systems for the healthcare industry. He previously worked for Vodacom SA, and is proud to have
contributed towards the development of the mobile App-Ecosystem in SA. Gift launched the first carrier Mobile Applications
Developer Programme in Sub-Saharan Africa. While at Vodacom, he also led Product Development/Innovation and
Management for Mobile Internet, Social Media, Mobile Advertising, Digital Content, Mobile Applications, Mobile Portals &
Wireless Application Service Providers (WASPs).
Please don’t forget to bring your business card.
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