KIT About Abacus Hotel Customer Demographics
Transcription
KIT About Abacus Hotel Customer Demographics
TM KIT Hotel About Abacus Hotel Abacus Hotel is an industry-leading hotel reservation system offering travel agents real-time room availability, room rates and booking confirmation for 88,000 hotel properties across 278 chains worldwide. Currently used by over 20,000 agency locations in 24 markets across Asia Pacific, this reservation system allows hotels to extensively distribute their products and rates through a single distribution channel. The one-stop portal has provided travel agents and customers with a greater mix of accommodation choices and room rates to suit any travel needs. Customer Demographics Abacus Hotel users book an average of 3 room nights per booking at least once a day • 90% of the hotel bookings are booked by corporate agents for business travel. • A total of 4.7 million Abacus Hotel transactions per month, an average as high as 600 transactions per day. • 1.3 million room nights were booked via Abacus Hotel in 2008. • 129 hotel bookings per month per agency PCC. Why advertise with Abacus Hotel? •Abacus Hotel users are travel agents who book a comprehensive range of travel for their customers and may influence travellers on their choice of stay. •Abacus Hotel users are highly targetable with an average of 7 hotel bookings per day. •Customers are high-frequency business travellers including Fortune Top 50 companies. •Abacus Hotel customers are unreachable on the mainstream travel sites. •More than 1,000 agency PCCs booking on Abacus Hotel. • 1 hotel booking for every 4 air bookings made. Advertising Spaces ● Banner Ads (185 by 125 pixels) Information ● ● Media Policies Requirements Contact Us Linda Koh, Corporate & Marketing Communications linda_koh@abacus.com.sg Advertising Spaces Banner Ad (185 x 125 pixels) Banner Ad (185x125) Banner Ad (185x125) Banner Ad (185x125) . Pixel Width: 185 Pixel Height: 125 Maximum File Size: 40K gif/jpg Animation Restriction: 3 loop limit (approx 8 seconds) 3rd Party Serving Available: Yes . Requirements • • • Creative should be tested in ALL predominant versions of all major browsers prior to sending to Abacus Hotel. Creative must be functional in Internet Explorer. Client, agency or vendor is expected to resolve all issues related to creative. Abacus Hotel will not be responsible for modifying or correcting any coding problems related to creative. Abacus Hotel is a completely secure site. HTML Ads • HTML code cannot exceed 3kbytes. • 2 images maximum, total file size of images cannot exceed max file size for a standard image ad of the same size and shape. • Forms tags in the HTML code must use ‘get’ in the method. MediaPolicies The media policies provide guidelines and requirements for sold media on Abacus Hotel. All sold media must adhere to these policies in order to be deployed on Abacus Hotel site. ADVERTISER GUIDELINES We offer opportunities for a wide variety of travel and nontravel advertisers. ADVERTISING CONTENT GUIDELINES We adhere to generally-accepted Internet Advertising Bureau (iab.net) and industry standards for our sold media and strive to maintain a positive user-experience for our users/shoppers with all forms of sold media. Relevant placement and targeting should always be an important goal for sold media on the Abacus Hotel site. Advertiser Categories We have broadly categorized advertisers as follows: Prohibited Ad Content We do not accept advertising content that includes and/or promotes the following: 1. 2. 3. 4. 5. 6. 7. 1. Mal-ware, ad ware or other deceptive business practices that download content, install programs or modify computer settings w/o transparent, explicit user-consent 2. Ad creative that mimics or resembles Window/Mac/ Unix dialog boxes, error messages or related user system messages 3. Ads with strobing or flashing animation 4. Ads with animation exceeding 15 seconds 5. Ads containing audio that are not user-initiated on click 6. Ads containing audio that do not include a clearly- labeled button to stop audio 7. Ads with direct or indirect negative/disparaging comments about any Abacus business 8. Ads with sexually-explicit material 9. Ads that contain religious connotations or are offensive to any religions Substitute Products: Travel-related booking products or services offered as the advertiser’s primary product or service and not meaningfully offered by Abacus International Pte Ltd Complementary Products: Include travel-related products and services not offered by Abacus International Pte Ltd Sensitive But Allowable: sellers of allowable adultoriented products and services (e.g. liquor and adults-only resorts) Non-Endemic (non-travel): Any non-travel specific products/services that cannot be classified as Complementary Products or Sensitive Travel Content & Community Sites: Travel information, planning and sharing sites Supplier Direct Exclusive ads with credit/debit companies Always Prohibited Advertisers The following advertisers are prohibited in all Media Categories on Abacus Hotel and all regional variants: 1. Advertisers with questionable business practices including no published privacy policy, no published method for customers to contact provider of advertised product/service, inaccurate/false published business/ product information, advertisement with landing page not matching the offer made in ad and pyramid schemes 2. Advertisers who do not generally follow Abacus International Pte Ltd non-discrimination and ethics policies 3. Advertisers promoting sexually-oriented products, tobacco, firearms and online gambling 4. Advertisers or agencies not in good standing with Abacus International Pte Ltd About Abacus International Singapore-based Abacus International is the Asia-Pacific’s leading travel facilitator with more than 20,000 travel agency locations in 24 markets. With over 20 years of experience in fusing international best practices and local expertise with global and local partnerships, Abacus provides travel information and reservations specifically tailored to the Asia-Pacific region. Abacus International is owned by Sabre and a consortium of Asia’s leading airlines including All Nippon Airways, Cathay Pacific, China Airlines, EVA Airways, Garuda Indonesia, Dragonair, Philippine Airlines, Malaysia Airlines, Royal Brunei Airlines, SilkAir and Singapore Airlines. Sabre is the global leader in the electronic distribution of travel and travel related services. More information on Abacus can be found at www.abacus.com.sg ABACUS HEADQUARTER OFFICE SINGAPORE Abacus International Pte Ltd Abacus Plaza, 3 Tampines Central 1, #08-01 Singapore 529540 Tel : (65) 6426 0066 www.abacus.com.sg ABACUS NATIONAL MARKETING COMPANIES BANGLADESH Abacus Bangladesh NMC Ltd. Hasney Tower (11th floor) 3/A, Kawran Bazar C/A Dhaka - 1215, Bangladesh Tel : (880) - 2 - 8155502 / 05 BRUNEI Abacus Distribution Systems (B) Sdn Bhd Unit 3-8, 5th Floor RBA Plaza Jalan Sultan BS8811 Bandar Seri Begawan Negara Brunei Darussalam Tel : (673) 2242 404 / 231 CAMBODIA Cambodian Distribution System (CDS) No. 69, Street 214 S/K Boeung Raing, Khan Daun Penh Phnom Penh, Kingdom of Cambodia Tel : (855-23) 216 748 / 773 CHINA Beijing Representative Office Jianwai SOHO, Building B, Room 2303-2305 39 East 3rd-Ring Road, Chao Yang District Beijing 100022, China Tel : (86-10) 5878 7000 www.abacuscn.com EAST TIMOR PT Abacus Distribution Systems Indonesia Komp. Ruko Simpang Siur Dewa Ruci Blok 7 Jl. By Pass Ngurah Rai 100 Kuta Bali 80361 Indonesia Tel: (62 – 361) 766 606 / 186 www.abacus-ind.co.id HONG KONG Abacus Distribution Systems (Hong Kong) Ltd Unit C, 17/F, Somerset House, Taikoo Place 979 King’s Road, Quarry Bay, Hong Kong Tel : (852) 2960 8888 www.abacushk.com INDIA Abacus Distribution Systems( India) Pvt Ltd Ruby House, B Wing 1st Floor, J.K Sawant Marg Dadar (West), Mumbai-400028, India Tel : (91-22) 6650 4000 www.abacus.co.in INDONESIA PT Abacus Distribution Systems Indonesia Jl.Mampang Prapatan Raya No.93 Jakarta 12790 Indonesia Tel : (62 - 21) 27 5353 99 www.abacus-ind.co.id KAZAKHSTAN Abacus Central Asia 42A, Furmanova str., 050004, Almaty Republic of Kazakhstan Tel : 7 (727) 312 1717 www.abacus.kz KOREA Asiana Abacus Inc. (Korea) S Tower 17F, 116, Shinmunro-1Ga, Jongro-gu, Seoul, Korea 110-061 Tel : 82-2-2127 8900 www.abacus.co.kr KYRGYZSTAN Abacus Central Asia 42A, Furmanova str., 050004, Almaty Republic of Kazakhstan Tel : 7 (727) 312 1717 www.abacus.kz LAOS Abacus Distribution Systems (Thailand) Ltd. 24th Flr., Jasmine City Building, 2 Soi Sukhumvit 23 (Prasanmitr), Sukhumvit Road, Klongtoey-Nua, Wattana Bangkok 10110, Thailand Tel : (66-2) 6841700 www.abacus-thailand.com MACAU Abacus Distribution Systems (Hong Kong) Ltd Unit C, 17/F, Somerset House, Taikoo Place 979 King’s Road, Quarry Bay Hong Kong Tel : (852) 2960 8888 www.abacushk.com PHILIPPINES Abacus Distribution Systems (Philippines) Inc. 3/F, Trafalgar Plaza Building H.V. Dela Costa Street, Salcedo Village, 1227 Makati City Philippines Tel : (63-2) 848 3890 / 3 www.abacus.com.ph SINGAPORE Abacus Travel Systems Pte Ltd 8 Shenton Way, #02-02, Temasek Tower Singapore 068811 Tel : (65) 6324 2234 www.abacus-travel.com SRI LANKA Abacus International Lanka (Pvt) Ltd. Softlogic Building, Level 4 14, De Fonseka Place Colombo 05, Sri Lanka. Tel : (94-115) 575 054 / 84 TAIWAN Abacus Distribution Systems (Taiwan) Ltd 15th Floor, No. 57 Fu-Hsin North Road Taipei 105, Taiwan, Republic of China Tel : (886-2) 2751 6988 www.abacus.com.tw TAJIKISTAN Abacus Central Asia 42A, Furmanova str., 050004, Almaty Republic of Kazakhstan Tel: (7-727) 312 1717 www.abacus.kz MALAYSIA Abacus Distribution Systems (Malaysia) Sdn. Bhd. No.47, Jalan 5/76B, Desa Pandan, 55100 Kuala Lumpur, Malaysia. Tel : (60-3) 9285 1001 www.abacus.com.my THAILAND Abacus Distribution Systems (Thailand) Ltd. 24th Flr., Jasmine City Building, 2 Soi Sukhumvit 23 (Prasanmitr), Sukhumvit Road, Klongtoey-Nua, Wattana Bangkok 10110, Thailand Tel : (66-2) 684 1700 www.abacus-thailand.com MYANMAR Abacus Myanmar #2-B, MTP Tower, No.115, Pyay Road Mayangone Township Yangon, Union of Myanmar Tel : (951) 655184 / 655185 VIETNAM Abacus Distribution Systems (Vietnam) Ltd #05-02 Prime Centre, 53 Quang Trung Street Hai Ba Trung District Hanoi, Vietnam Tel : (84-4) 3943 1975 www.abacus.com.vn NEPAL Abacus Nepal Udaya Sadan, New Plaza Marg Putalisadak, Kathmandu, Nepal Tel: 977-1229 0987 / 0906 PAKISTAN Abacus Distribution Systems Pakistan (Pvt) Ltd 406-407 4th Floor The Forum Block-9, Scheme # 5, Kehkashan, Clifton Karachi-75600, Pakistan Tel : (92-21) 536 0961-2 ,5362543 (92-21) 0800 11119 www.abacus.com.pk