CONFERENCE T H U R S D AY 9 ...

CONFERENCE
T H U R S D AY 9 O C T O B E R 2 014
2 21 M A I N S T R E E T | S O M A | S A N F R A N C I S C O
SPONSORS
PLATINUM SPONSORS
WORKTECH 14 West Coast is a forum for
all those involved in the future of work
and the workplace as well as real estate,
technology and innovation.
WORKTECH 14 West Coast will attract some
of the biggest and brightest names to debate,
discuss and divulge the latest thinking on
the Future of Work and the Workplace.
GOLD SPONSOR
SILVER SPONSORS
Join over 150 senior professionals from
real estate, facilities, technology, executive
management, HR, architecture, design and
professional advisors to further knowledge
and share expertise.
THEMES
• Blurring of Physical
and Virtual Space
• UX and Magnet
Workplaces
• The City as a
Platform for
Innovation
• Collaboration and
Community
KEYNOTE SPEAKERS INCLUDE
BRONZE SPONSOR
SUPPORTED BY
Steve Monaco
Head of Global Real Estate &
Workplace Services,
Motorola Mobility
Christopher Henderson
Senior Director,
Workplace Resources,
Cisco
Michael Joroff
Senior Lecturer,
MIT Dept. of Urban Studies and
Planning
Ford Fish
SVP Real Estate,
salesforce.com
Kevin Ratner
President,
Forest City West
Prarthana Johnson
Senior Design Manager,
Microsoft
The Future
of Work...
unlimited
BOOK ONLINE NOW WWW.UNWIRED.EU.COM/WESTCOAST
JOIN US
#WORKTECH
EVENT PROGRAMME – THURSDAY 9TH OCTOBER 2014
08:30 REGISTRATION & COFFEE
Kate North
Bryant Rice
Kristine Woolsey
“Community” is a stunningly
powerful tool for attracting and
retaining the best and brightest
employees. This talk will center on sociological/
anthropological research on how and why
community happens and then show examples
of how that can be deliberately designed into
the workplace.
08:55 Welcome from Moderators
Kate North, VP, Global Developments, e-Work.com
Bryant Rice, Strategic Consultant, Equal C
09:05 Welcome to 221 Main Street
Steve Monaco
This inspiring case
study leveraged a
highly branded
approach to focus on the
“end-user experience” and
deliver innovative Change Management
solutions during a time of constant corporate
restructuring. Learn how the partnership of
the HR and REWS teams used a five-point
CRE:ATIVE model (Advocate/Transparent/
Inspire/Vision/Engage), to lead 2,300
employees to their new engineering flagship
in Chicago’s Merchandise Mart.
Primo Orpilla
Where do you go
when you want to concentrateor when you want to relax?
What is the best space for
brainstorming? What does
where you have lunch say about how you
work? Each of us develops a natural work
style-rhythms and methods that are particular
to us and subject to change through the
course of the day (and the course of our lives).
The successful work environment is one which
embraces this variety of styles and helps every
individual work naturally and happily.
COLLABORATION & COMMUNITY
09:20 Creating Community
Kristine Woolsey, Behavioural Strategist National Director of +CULTURE,
CarrierJohnson + CULTURE
09:45 The Science Behind Making Employees Happy in the Workplace
Lori Gee, Vice President of Applied Insight, Herman Miller, Inc.
UX & MAGNET WORKPLACES
10:10 CRE:ATIVE the Art of Leading a Change Management Experience
Steve Monaco, Head of Global Real Estate & Workplace Services,
Motorola Mobility
10:35 COFFEE BREAK
11:05 Spaces and Choices: Versatile Environments for the Ways We Work
Primo Orpilla, Principal + Cofounder, Studio O+A
BLURRING OF PHYSICAL AND VIRTUAL SPACE
Christopher
Henderson
Primo
Orpilla
11:55 Hierarchies Yielding to Networks
Gerry Taylor, Creative Director, Orangebox
12:20 Jelly Bean Working
Philip Ross, CEO, UNGROUP
12:50 LUNCH BREAK
13:50 The Sweet Spot Between the Digital & Physical
Prarthana Johnson, Senior Design Manager, Microsoft
Ian
Morley
Michael
Housman
Martin
Brooker
Mark
Gilbreath
Peter
Miscovich
Kevin Ratner
The most
valuable real estate is
no longer found in a
single beautifully
designed building, but a
workplace that is enhanced by its context.
Urban development companies that better
utilize three key place based tools – tenanting,
operations and design – will deliver more
than just a physical solution to companies.
They will deliver a talent attractor that drives
productivity and a better city for us all.
14:15 Why the Office of the Future isn’t an Office
Jacob Morgan, Author and Principal and Co-Founder, Chess Media Group
14:40 Quantified Workplace Panel Discussion
• Chairman: Peter Miscovich, MD, JLL
• Ian Morley, Co-founder, Serraview
• Martin Brooker, COO, Condeco Software Inc
• Mark Gilbreath, CEO/Founder/Skipper, LiquidSpace
• Michael Housman, Chief Analytics Officer, Evolv, Inc
Prarthana
Johnson
The way we interact with people
and information in our workplaces has shifted. The use of
digital tools have become the
norm and require new considerations in space.
The current spatial constraints are influencing
and often hindering the choice of digital
communication tools. At skype we are exploring
holistic approaches to support the natural use
of digital technology to maintain a workplace
essential for building relationships, culture and
community.
Corporate offices
used to be the
only place that
employees could come together
to communicate, collaborate, and
get work done. This was literally
decades ago. Today, the idea of having
to work 9-5 from a corporate office is
completely obsolete. In this session
Jacob will inspire us to challenge
convention around the traditional
idea of an “office.”
15:10 COFFEE BREAK
THE CITY AS A PLATFORM FOR INNOVATION
15:35 City as Amenity
Gervais Tompkin, Principle, Gensler & Ford Fish, SVP Real Estate,
salesforce.com
16:00 The New Urban Work Environment: Cities that Inspire
Kevin Ratner, President, Forest City West
Gervais Tompkin
16:25 HANGOUT
Mike Joroff
Public and private
alliances in cities
around the world create
platforms of digitally
augmented places and
business support systems that take the form
of “innovation” or “creative” districts. Similar
alliances also use the physical and social fabric
of the city as a platform to create new ways to
address the mega-challenges that all cities face
in the twenty-first century, such as resource and
cultural sustainability. Fresh thinking about
cities as platforms for innovation changes
attitudes about, and processes for city-making.
Gerry Taylor
Why the Millennial generation
and mobile hand held technology,
is forcing the office to migrate
away from hierarchical, system
focused environments, to more
diverse and casual network spaces.
Philip Ross
Philip will examine the way we
work, whether we are engaged
and energised in the office or
sometimes feel that days are
dominated by process and
technology. Re-imagining business is about
waking up to a new environment, based on
collaborative and flexible working, on technology
that, used correctly, liberates rather than
constrains. The future of work must be based on
being open, on focusing on results, not process
and on empowerment, not hierarchy.
11:25 What’s Next in Workplace Strategy Panel Discussion
• Chairman: Philip Ross, CEO, UNGROUP
• Christopher Henderson, Senior Director, Workplace Resources, Cisco
• John Lieu, Director Real Estate & Facilities, Yelp
• Primo Orpilla, Principal + Cofounder, Studio O+A
11:50 HANGOUT
Philip
Ross
Lori Gee
Herman Miller recently
commissioned research with the
Center for Neuroeconomics
Studies that used multiple
measures of brain activity to
investigate connections between specific work
settings and human physiology, mood, and
productivity. The findings will be shared along
with ways you can leverage the science behind
it in your own workplace.
16:30 Designing Detroit: Building Offices of the Future in a City
Tethered to its Past
Melissa Price CEO, dPOP! & Director of Facilities & Business Office, Quicken Loans
16:55 The City as Platforms for Innovation
Michael Joroff, Senior Lecturer, MIT Dept. of Urban Studies and Planning
17:20 Moderators Closing Remarks
Kate North, VP, Global Developments, e-Works.com
Bryant Rice, Strategic Consultant, Equal C
17:30 CONFERENCE CLOSES
BOOK ONLINE NOW WWW.UNWIRED.EU.COM/WESTCOAST
Ford Fish
San Francisco has a brand as the world capital of
technology and innovation. The new symbolic
center of the city will host a transit hub, the
city’s tallest building and Salesforce’s global
headquarters. The Salesforce HQ will be located
in multiple buildings and will be a new model
for ‘city as amenity’.
Melissa Price
dPOP! is a firm
that’s very much
the product of an environment
supportive of innovation. It may
seem like a stretch for a city like
Detroit that’s lost over half of its population in
the last 50 years but our downtown neighbours
are thriving tech start-ups, creative firms, and
pop-ups.
JOIN US
#WORKTECH
OUR VENUE
221 Main Street is one of the key office
Towers in SOMA which is where all the
tech firms are heading.
What past delegates said…
“Great information for building a
business case for change”
Delegate, Boehringer Ingelheim
It’s going to be a WORKTECH RAW
(Revolutions at Work) our cutting edge
format where we hold the event in a
‘RAW’ space yet to be outfitted – a blank
canvass where people can envision the
future workplace. (We did the same last
year in Yelp’s new building).
“Convergence of pre-eminent thinkers
in all aspects of work, workplace related
issues, a mix rather than just corporate
and real estate, cutting edge, resonant
& thought provoking.”
Delegate, Kirkl and Ellis
A well-spoken and experienced group
of presenters providing leading edge
subjects current topics and statistics. A
great place to learn about new ideas.”
Delegate, Deloitte
The space has a huge outdoor deck for
networking and overlooks the new
Salesforce Tower that is under
construction and is close to Yammer,
Twitter, Pinterest and other tech
firms HQs.
“Collaborative event providing ideas
& networking that are productive &
essential for success in our area.”
Delegate, Cardinal Health
OUR AUDIENCE
“Incredibly relevant to anyone that
manages technology, real estate or
people.”
Delegate, Coca Cola
“WORKTECH was very good again this
year creating lots of new ideas to think
about and develop. You never know
what parts of any event will have most
impact, but again there was a broad
mix to ponder.”
Delegate, Kraft Foods
“Excellent insights into the trends and
ever changing workplace complexities.”
Delegate, Johnson & Johnson “
“Great speakers - very forward thinking
speakers - must attend!”
Delegate, Chevron
REGISTER NOW
• Business & Strategy Executives
• Architects & Designers
• Real Estate Professionals
• Management Consultants
• Facilities Managers
• HR Professionals
• IT Directors & Executives
• Academics & Researchers
Register Online: www.unwired.eu.com/westcoast
Email us: registrations@unwired.eu.com
Call us on: 011 (+) 44 208 977 8920
WORKTECH14 WEST COAST NETWORKING PARTY – HERMAN MILLER SHOWROOM
We are delighted to invite you to join us at the WORKTECH14 West Coast Networking Party.
The Networking Party will be held at Herman Miller’s Showroom, One Kearny,
23 Geary Street, Suite 900, San Francisco, CA 94108 , between 5.30 – 7.30pm.
If you would like to attend, please RSVP to info@unwired.eu.com
Please note RSVP and photo ID are required for entry.
RESERVATION FORM
WORKTECH14 West Coast
9th October 2014
Standard rate
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delegates
Total Cost
$499.00
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