Ad Specs MSN VPAID

Ad Specs
MSN VPAID
MSN VPAID creatives allow users to actively interact with video pre rolls through a number of ways, either
through extending the ad experience either via opening up a mini site or extending the pre roll content, through to
social sharing or downloading a brochure. All VPAID creatives must be created as per the VPAID specifications
set by our certified Third Party Vendors (as listed in the below table). VPAID ads are certified across short form
inventory.
Third Party Served Specs
Accepted 3rd Party Vendors
Mediamind, Innovid, TVN, Telemetry, Doubleclick
Accepted Video File Formats
FLV and MP4 files
Video Dimensions
640x480 (4:3) or 800x450 (16:9)
Video File Size
10mb maximum
Video Bit Rate
1024 kbps maximum
Initial Video Duration
15 seconds Max for shortform
Flash Script Version
AS3
SWF File Size
40kb
Rich Media File Size
100kb
Important Information
a. Placement not available across mobile and tablet devices.
b. Ad cannot be first party served, it must be provided as a Third Party Ad tag.
Design and Performance
a. Content:
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To protect our brand please ensure ad content is appropriate to the general
audience nature of the page.
The bottom 60 pixels should not contain any creative messaging, logos or
hotspots as this will be obscured by the video player controls.
b. Build:
The ad unit must be built to the technical specifications of the 3rd party vendor (list of
supported vendors in table above). Please contact the vendor for more details on these
specifications.
c. Video Length:
The default Video Length is 15 seconds Max for shortform. Please note this can be extended
or paused on user interaction.
d. Close Button:
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Only applicable for expanding VPAID ad formats. Close button must:
Be present and located on the top right hand corner of the expanded panel
Must display the word ‘Close’ and an ‘X symbol’
Must be designed to stand out from the ad
e. Expansion:


Roll over initiated expanding VPAID ads must feature a 1 sec delay.
The Expanded Panel can expand on roll over or click, however it must retract by
click. Default unit must contain a clear call to action that the ad unit will expand
Note: All ad executions are subject to approval and ninemsn reserves the right to request
changes to content and/or execution for brand equity/user experience reasons. If you are
unsure about a concept that you are working on please submit it to your sales rep for
feedback.
Timelines and Delivery
a. Creative assets must be submitted at least 5 working days prior to run date for approval to
ensure technical compatibility.
b. Please note if creative is late an estimated % of impressions equivalent to the prorated
daily inventory level will be cancelled from the total impressions booked
c. Ad is subject to approval and ninemsn reserves the right to request changes to content
and/or execution.