2014 CONVERGENCE PRELIMINARY GUIDE TABLE OF CONTENTS: SAE.ORG/CONVERGENCE

SAE INTERNATIONAL
2014 CONVERGENCE
Evolving the Customer Experience
Through the Transformation
of Electronics
October 21-22, 2014
COBO Center • Detroit, mI, uSA
Executive Leadership provided by:
PRELIMINARY GUIDE
TABLE OF CONTENTS:
2
Welcome
3
Executive Co-Chairs
4 Reasons to Attend
6
Event-at-a-glance
8
Technical Sessions
14 Keynotes
16 Special Events
20 Exhibit and Sponsorship Opportunities
22 Registration & Hotel Information
SAE.ORG/CONVERGENCE
CONVERGENCE MOBILE APP
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Dear Colleague,
On behalf of the Chrysler Group and the Convergence Strategic Leadership Council, I would like to personally invite you to join us this coming October for SAE 2014 Convergence.
Automotive technology has advanced so quickly over the past 40
years of Convergence. The industry now looks completely different
and the features that differentiate models and brands are not related
to horsepower and torque, but rather Bluetooth and Wi-Fi.
Understanding and managing the electrical systems technology and
recognizing the rapid rate of technology development is crucial for
success in every design. One very effective method of gaining this
knowledge for the several generations of product development is to
compare designs and attitudes with other professionals in the field.
By mixing with executives, engineers and suppliers from around the
world, a basis for comparison and confidence can be built up. Convergence, organized by SAE International under the Chrysler Group’s
leadership, provides an environment for those working in technology
to compare experiences, learn from others and to gain a sense of what
is important and where the industry is going.
Convergence is very important to many of the industry’s developments, and so it is always interesting to compare the different viewpoints that are expressed in public and in the break-out sessions, as
well as over a coffee. The proceedings are reviewed, published and
available to all attendees, so that there is an atmosphere of working
together to move the industry forward as a whole.
I also hope you take advantage of this opportunity to connect with
your fellow professionals, make some new friends and enjoy all that
downtown Detroit has to offer.
Sincerely,
Chris Barman
Unit Responsible, Electrical and Electronics Engineering
Chrysler Group LLC
JOIN THE CONVERSATION!
Begin connecting with Convergence attendees
and exhibitors today at many of our social sites:
#SAEconvergence
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CONVERGENCE EXECUTIVE
LEADERSHIP COMMITTEE
Meet the team behind this
year’s event!
General Chair
Christine L. Barman
Unit Responsible,
Electrical
and Electronics
Engineering
Chrysler Group LLC
ATTEND
Electronics technology is constantly evolving. The
merging of electronics systems to the mobility platform
through application of electronics to telematics, controls systems and powertrain are leading the innovative
vehicle development.
Topics include:
Connected Vehicle Technologies
Safe Mobility
Systems Engineering
Electronic Systems for Propulsion
Disruptive Technologies
NEW for 2014 - REFRESHING NEW FORMAT
Vice Chair
Timothy L. Callard
Uconnect Business
Development and
Product Planning
Chrysler Group LLC
provides the perfect platform for leadership to discuss
issues in electronics today: daily high-quality paper
presentations, followed by stimulating executive panel
discussions. Join the leaders that are inspiring the
development of innovative products and solutions that
exceed customer needs at SAE 2014 Convergence.
Benefits of Attending
Technical Program
Chair
Steve J.Buckley
Design Responsible
Driver Assistance
Systems, Electrical and
Electronics Engineering
Chrysler Group LLC
SAE 2014 Convergence is the dynamic forum
where mobility electronics strategic thinkers and
game-changing new players who are shaping the
future of our industry will meet. You will:
Hear OEM leadership strategies
• See and experience innovation first-hand
• Network on a global scale
•
Convergence is your connection to the rapidly changing, emerging technologies and innovative organizations driving mobility electronics into the future!
View Convergence Video
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EVENT-AT -A-GLANCE
monday
October 20
Tuesday
October 21
Wednesday
October 22
Registration
12:00 – 5:30 p.m.
Registration
7:00 a.m. – 6:30 p.m.
Registration
7:00 a.m. – 3:30 p.m.
Welcome and Keynote Address
8:00 – 10:00 a.m.
Ralph V. gilles
President and Chief Executive Officer SRT Brand and Motorsports,
Senior Vice President - Product Design
Chrysler Group LLC
Keynote Sponsored by:
IBM Corporation
Welcome Reception
(Marriott)
6:00 – 7:30 p.m.
Sponsored by:
Panasonic Automotive Systems
Company of America Inc.
Executive Visionaries panel
8:00 – 10:00 a.m.
Sponsored by:
ESG Automotive Inc.
Networking Break
10:00 - 10:30 a.m.
Sponsored by:
Tata Consultancy Services
Networking Break
10:00 - 10:30 a.m.
Enhancing user Experience to Improve
personal mobility
10:30 a.m. – 12:00 p.m.
Sponsored by:
Tata Consultancy Services
Future of Technology Delivery
10:30 a.m. – 12:00 p.m.
young professional (yp) Speed
mentoring
(Exhibit Hall)
12:00 – 12:30 p.m.
young professional (yp) Speed mentoring
(Exhibit Hall)
12:00 – 12:30 p.m.
Networking lunch
(Exhibit Hall)
12:00 – 1:15 p.m.
Networking lunch
(Exhibit Hall)
12:00 – 1:15 p.m.
A Secure personal mobility Experience
1:15 – 2:45 p.m.
External Transfer Trends
1:15 – 2:45 p.m.
Networking Break
(Exhibit Hall)
2:45 – 3:30 p.m.
Networking Break
(Exhibit Hall)
2:45 – 3:30 p.m.
millennials: The New generation of Employees
3:30 – 5:30 p.m.
40-year look Ahead
3:30 – 5:30 p.m.
Networking Ice Breaker
Reception
(Exhibit Hall)
5:30 – 6:30 p.m.
Banquet Reception
(Exhibit Hall)
5:30 – 6:30 p.m.
Banquet
7:00 – 9:30 p.m.
Sponsored by:
Vector CANtech, Inc.
Founders Dinner
7:00 – 9:00 p.m.
(Invitation Only)
Sponsored by:
IGATE
Freescale Cup Competition
Tuesday, October 21
Team set-up & Testing
Wednesday, October 22
Competitions
Exhibit Hours
Tuesday, October 21
12:00 – 6:30 p.m.
Wednesday, October 22
12:00 – 6:30 p.m.
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For updates on the event visit
www.sae.org/convergence
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TECHNICAL PANEL SESSIONS
Enhancing User Experience to
Improve Personal Mobility
A Secure Personal Mobility
Experience
Tuesday, October 21, 2014
10:30 a.m. - 12:00 p.m.
Organized by Ed Griffor, Michael Runyon,
Bryon Wasacz
Tuesday, October 21, 2014
1:15 - 2:45 p.m.
Organized by Tsuyoshi Nakashima, Karina Morley
The abundance of personal electronic devices is causing a shift in individual expectations
of personal mobility. These expectations are
conflicting: consumer’s desire personalization
of their devices, but manufacturers strives for
commonality; some consumers view personal
mobility as a chore, others as an expression of
their individuality. We will explore these dichotomies, and discuss the near and mid-term shifts
in the expectation of how consumers will perceive personal mobility devices.
Topics to be discussed:
Innovation That Address Changing
user Expectations
Panelists:
Catherine Lovazzano, Chrysler Group, LLC
Chris Thomas, Fontinalis Partners, LLC
The Connected Vehicle
Panelists:
Marios Zenios, Chrysler Group, LLC
Dan Loop, Freescale Semiconductor, Inc.
Autonomous Driving
Panelists:
David Strickland, Venable LLP
Chris Gerdes, Stanford University
Sponsored by: Tata Consultancy Services
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Recent demonstrations of automotive hijackings using a laptop computer to gain access to
the internal control system of the vehicle have
illustrated the current security issues and concerns facing the automotive industry. As automotive systems become more-interconnected,
security must be end-to-end. Both safety and
cyber-security must be assured. What does the
future hold for security and safety? How will
these threats evolve? What steps need to be
taken to ensure the trust?
Moderator:
Paul M. Hansen, The Hansen Report
Building Trustworthy Systems
Speaker/Panelist:
Dr. Roger Seagle, Cisco Systems, Inc.
Are We Ready for the Connected Car? A look
into Automotive Security from a microchip
perspective
Speaker/Panelist:
Shawn Slusser, Infineon Technologies Corp.
Panelists:
Liam Quinn, Dell
Lars Reger, NXP
Roger Berg, DENSO International America, Inc.
Bently Au, Toyota Motor Sales USA Inc.
Click for speaker bio/info
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Millennials:
The New Generation of Employees
Tuesday, October 21, 2014
3:30 - 5:30 p.m.
Organized by Jeremy L. Kearney, Alisyn Malek
The Millennial generation, also known as, Gen Y, is
entering the workforce in large numbers with high
expectations, extraordinary talents and a great
deal of motivation. As great as this may sound,
the entrance of Gen Y into the workforce has become a major disruption for companies that have
not taken the time to understand Gen Y.
With Baby Boomer’s retiring and Gen X being
the smallest generation in US history, Millennials have quickly become 35% of the US workforce and that number is still rising. Millennials
are typically categorized as individuals born
between 1980 and 1995. They are sometimes
described as feeling entitled and being impatient. At first glance this may seem to be
true, but as we begin to take a closer look, we
quickly realize their expectations are different
than previous generations simply because their
experiences have been different.
Join us as we explore the next generation of
employees (Millennials), how they differ from
the previous generation and how these differences affect the work place and products.
Executive Visionaries Panel
Future of Technology Delivery
External Transfer Trends
Wednesday, October 22, 2014
8:00 - 10:00 a.m.
Organized by Tim Callard
Wednesday, October 22, 2014
10:30 a.m. - 12:00 p.m.
Organized by Tony Cooprider
Wednesday, October 22, 2014
1:15 - 2:45 p.m.
Organized by Harald Wilhelm
Comprising the top automotive technology
executives from the world’s technology integration visionaries, this panel is a terrific opportunity to learn where the industry is heading and
what is going to be expected from technology
suppliers. The panelists represent the gatekeepers of new vehicle technologies, features
and functions. Find out which technologies are
gaining traction with the OEMs and how those
technologies will transform personal mobility The Executive Visionaries panel provides a
unique forum to share insights with the global
supplier community.
As the complexity of automotive EE systems
technology continues to grow, the engineering
competency models, engineering processes, IT
support and mechanisms to deliver that technology efficiently have not kept pace. We will
gather leaders in the PMTI space, with engineering educational leaders to propose a vision
of where technology delivery will go in the
future, how it addresses and resolves pervasive
development problems and how do we prepare
engineers to lead and execute it.
With the trend to more driver assistance functions in automotive applications, the requirements for those technologies become more
similar to other industries like aerospace, military or IT. In this session we will to compare the
requirements and processes of these industries
to the automotive industry. We will have representatives from automotive and adjacent industries to debate the future of the automobile and
predict which industries will be transferring its
technology to the automobile.
Moderator:
Phillip Ross, IEEE Spectrum
Moderator:
Harald Wilhelm, Continental AG
Preamble:
Sheryl Connelly, Ford
Towards Highly Automated Driving
Speaker/Panelist:
Michael Heimrath, BMW Research and
Technology
Moderator:
John McElroy, Blue Sky Productions
Panelists:
Alan Amici, Chrysler Corporation
James Buczkowski, Ford Motor Co.
Harald Kroeger, Daimler
Wayne Powell, Toyota
Matthew Schroeder, General Motors Co.
Sponsored by: ESG Automotive Inc.
Panelists:
Bret Greenstein, IBM
Stefan Jockusch, Siemens
Janaki Kumar, SAP
Sharafat (Shaz) Khan, Deloitte Consultiong LLP
Industrie 4.0
Speaker/Panelist:
Brett Hillhouse, IBM
Panelists:
Tejas Desai, Continental
Christine Tovee, Airbus
Clint Steiner, Garmin
Moderator:
Jeremy L. Kearney, General Motors
Panelists:
Andrew Glasgow, Scratch
Doug Williams, Microsoft Corporation
Dave Whitman, General Motors Corp.
Kristal Kilgore, EMAG, LLC
Joann Heck, Chrysler Corp.
Marc Issner, Chrysler Corp.
Tobin Williams, General Motors Corp.
Dave Whitman, General Motors Corp.
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40-year Look Ahead
Wednesday, October 22, 2014
3:30 - 5:30 p.m.
Organized by Takeshi Mitamura, Bill Mattingly,
Scott Craig
In 1974 in a paper entitled “The Challenge of Automotive Electronics in the USA,” Trevor Jones
described his 40 year outlook of emerging car
electronic systems, it is impressive how precisely he predicted the convergence of cars and
electronics. Now it’s our turn to look forward
and predict.
Moderator:
Scott Craig, Infineon Technologies North
America Corp.
The Challenge of Automotive Electronics
in the uSA
Speaker:
Bill Mattingly, ESG Automotive Inc.
Panelists:
Nigel Francis, Michigan Economic
Development Corporation
Marc Rosenmayr, Hella
Hans Adlkofer, Infineon
Dr. Norimasa Kishi, Nissan
Partha Goswami, Ph.D, General Motors Dr.
Dr. Peter Sweatman, University of Michigan
Transportation Research Institute (UMTRI),
Michigan Mobility Transformation Center
(MTC)
The New global Challenge of Automotive
Electronics - The Next 40 years
Speaker:
Scott Craig, Infineon Technologies North
America Corp.
Click for speaker bio/info
2014 SAE CONVERGENCE
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App FEATuRES INCluDE:
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• Event schedule at a glance
• Related resources from SAE
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SAE 2014
CONVERGENCE
Evolving the Customer
Experience Through
the Transformation
of Electronics
October 21-22, 2014
COBO Center
Detroit, Michigan, USA
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KEYNOTE
SAE INTERNATIONAL
DON’T LIMIT YOUR PARTICIPATION!
THIS SAE EVENT WILL BE HELD AFTER
SAE 2014 CONVERGENCE:
SAE 2014 ACTIVE SAFETY
SYSTEMS SYMPOSIUM
October 23-24, 2014 • COBO Center,
Detroit, mI, uSA
Opening Keynote Address
Tuesday, October 21, 2014
8:00 - 10:00 a.m.
Grand Ballroom B
Designing for the Technologically-Savvy Consumer
Ralph Gilles, President and Chief Executive Officer -
SRT Brand and Motorsports, Chrysler Group LLC
Senior Vice President - Product Design, Chrysler Group LLC
Keynote sponsored by:
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SPECIAL EVENTS
Networking Lunches and
Receptions
Discover the latest innovations in mobility
electronics from around the globe, while networking with your colleagues on the exhibition
floor. Networking Lunches and Receptions are
designed to foster contact & collaboration, and
are an excellent opportunity to break from the
technical sessions and interact with peers.
Monday, October 20, 2014
SAE Convergence Banquet
Wednesday, October 22, 2014
7:00 - 9:30 p.m.
Sponsored by: Vector CANtech, Inc.
A long-established tradition at Convergence,
the Banquet is the largest and most prestigious gathering of automotive electronics
industry leaders from around the world. Meet
and mingle with the influential people in
business during the Pre-banquet reception.
Pre-Banquet Reception
Cobo Center - Hall C
5:30 - 6:30 p.m.
Banquet
Cobo Center - Grand Ballroom B
7:00 - 9:30 p.m.
$150 per single ticket
$1500 table of 10
Banquet sponsored by:
More details to be announced!
Welcome Reception
6:00 - 7:30 p.m. - Marriott Hotel
Sponsored by: Panasonic Automotive Systems Company of
America Inc.
Tuesday, October 21, 2014
Networking Break
10:00 - 10:30 a.m.
Sponsored by: Tata Consultancy Services
Networking Lunch
12:00 - 1:15 p.m. - Exhibit Hall
Networking Break
2:45 - 3:30 p.m. - Exhibit Hall
Networking Ice Breaker Reception
5:30 - 6:30 p.m. - Exhibit Hall
Join us for an “ice breaker” networking activity
- participate for a chance to win exciting prizes
from the Detroit Red Wings!
Wednesday, October 22, 2014
Networking Break
10:00 - 10:30 a.m.
Networking Lunch
12:00 - 1:15 p.m. - Exhibit Hall
Networking Break
2:45 - 3:30 p.m. - Exhibit Hall
Pre-Banquet Reception
5:30 - 6:30 p.m. - Exhibit Hall
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YOUNG PROFESSIONAL ACTIVITIES AT CONVERGENCE
Career Fair
The SAE 2014 Convergence Career Fair will
provide the opportunity for mobility industry
engineers and professionals to explore available jobs, network, and meet with professional
recruiters, and representatives from OEMs and
suppliers.
Tuesday, October 21, 2014 and Wednesday,
October 22, 2014
Cobo Center, Detroit, Michigan
12:00 - 6:30 p.m.
Attendance to the Career Fair activities is free
for engineering professionals. Candidates
can attend the Career Fair by registering as
Expo Only. If you are not already registered to
attend SAE 2014 Convergence, please go to
http://www.sae.org/convergence/ and select
the “Attend” tab, then “Registration” tab, and
click on Register Now button. Once you have
logged in, select “Complimentary Exhibit Only
Pass” under “Exhibitors” Tab using promo code
CONV2014CF. Proceed through the steps to
complete your complimentary registration.
Please note that this registration is exhibit and
receptions only (technical sessions and lunch
not included).
To exhibit at the Career Fair, contact Martha Tress at
mtress@sae.org, +1-724-772-7155 or complete the
online reservation form and fax to (724) 776-3087.
Young Professional Activities at
Convergence
In response to overwhelming positive customer feedback, a SAE Young Professional’s (YP)
Strategic Leadership Council has been formed
to support Young Professional activities associated with SAE 2014 Convergence.
The exciting programs and activities for Young
Professionals at Convergence are designed to
inform, encourage and motivate the leaders of
tomorrow. This initiative will provide solid leadership principles that they can carry throughout their career. These activities also provide a
valuable opportunity to learn from and network
with executives from major corporations.
Freescale
Volunteers Needed
The Freescale Cup is an autonomous, intelligent
race car competition. The competing teams
will be challenged to build, program, and race a
model car around a track for speed. The fastest
car to complete the track without derailing, wins.
We are looking for YP’s willing to volunteer at
Convergence for half a day. In appreciation for
your volunteerism, a “free” day of access to
Convergence will be given to any individual who
volunteers.
If you are interested in volunteering at
Convergence, please contact Darlene Waychoff
at darway@sae.org
EXHIBIT.
SPONSOR.
As technology continues to change and critical
issues arise, these skills are more important now
than ever.
Lead Your Future! If you see yourself as a leader
driving the decisions of tomorrow, you won’t
want to miss this program.
Register today as a Young Professional to
participate in YP activities and programs at
Convergence.
Young Professional (YP) Speed
Mentoring
Tuesday, October 21, 2014
12:00 - 12:30 p.m. - Exhibit Hall
Wednesday, October 22, 2014
12:00 - 12:30 p.m. - Exhibit Hall
CAREER FAIR ExHIBITINg COmpANIES INCluDE
(as of publication)
ExpERIS
FAuRECIA
HEllA
KyyBA
WAlBRO ENgINE mANAgEmENT
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This event is an opportunity for young professionals to engage with executives in an informal
setting. Mentors will be stationed around the
room while small groups of the Young Professional participants rotate to different stations at
set time intervals. The stations will consist only
of chairs facing each other creating a comfortable, level atmosphere for communication.
Seating is limited, register up today!
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ADVERTISE.
Exhibit.
At SAE 2014 Convergence, join
the leaders that are inspiring the
development of innovative products and solutions that exceed
customer needs. Showcase your
organization as a trendsetter, connect directly with decision makers,
and seek out partnerships that will
give you a competitive edge.
Your organization can’t afford to
miss this dynamic,
industry-shaping event!
premier Sponsors
platinum Sponsors
gold Sponsors
Sponsor.
High-visibility sponsorships are
cost-effective, powerful solutions
for increasing your recognition
and reaching your target audience
before, on-site, and after SAE 2014
Convergence. Select a sponsor
level, an exclusive sponsorship, or
create a customized option that
will help you achieve your marketing goals.
For more information, or to discuss a
customized marketing package to reach
your target audience during
SAE 2014 Convergence, contact:
Vanessa Reddick
SAE Event Sales
Office: +1-724-772-7591
Mobile: +1-724-713-7729
vreddick@sae.org
BROWSE ExHIBITOR lIST! 2014
Sponsors (as of 7.10.2014)
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Silver Sponsors
Bronze Sponsors
Friends of the Industry
WE WISH TO THANK ALL OF SAE 2014 CONVERGENCE
SPONSORS. PLEASE CLICK HERE FOR THE
MOST UP-TO-DATE SPONSORSHIP LIST.
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Registration
Deadlines & Pricing Pre-Registration/Cancellation Deadline: September 19, 2014
Register Now!
Category
By September 19, 2014
After September 19,
2014& On-site
SAE Classic Member (includes registration package 1) (Join SAE)
$700
$800
SAE Premium Member (includes registration package 1) (Join SAE)
$650
$750
SAE Elite Member (includes registration package 1) (Join SAE)
$600
$700
Non-Member (includes registration package 1)
$1100
$1200
Participant (includes speakers, panelists, moderators, presenters, lead authors ,
co-authors, reviewers, session organizers and technical council) (includes registration package 1)
FREE
FREE
SAE Student member (includes registration package 2)
FREE
FREE
Non-Member Student (includes registration package 2)
$50
$50
Young Professional (YP) (Less than 12 years in the workforce) (includes registration package 1)
$100
$100
Press Analyst (Credentials required) (includes registration package 2)
FREE
FREE
Public Relations (Credentials required) (includes registration package 2)
$50
$100
Exhibitor Booth Personnel (Limit 2 per 10’ x 10’ booth, Exhibitor ID # required)
(includes registration package 1)
FREE
FREE
Expo Only (includes registration package 2) (Promo code required)
$75
$75
Additional Ticketed Items
Exhibit Hours
Additional Items
By September 19, 2014
Full Rate
Banquet - Wednesday, October 22, 2014 - single ticket
$150
$150
Banquet - Wednesday, October 22, 2014 - tables of 10
$1500
$1500
Young Professional (YP) Speed Mentoring session (Exhibit Hall) Tuesday, October 21, 2014 12:00 - 12:30 p.m. Attendance is limited
FREE
FREE
Young Professional (YP) Speed Mentoring session (Exhibit Hall) Wednesday, October 22, 2014 12:00 - 12:30 p.m. Attendance is limited
FREE
FREE
Registration Packages
•package 1: Includes opening keynote address,
technical sessions, panel discussions, career fair,
networking breaks, networking receptions, and exhibits.
Tuesday, October 21, 2014 @ 12:00 p.m. - 6:30 p.m.
Wednesday, October 22, 2014 @ 12:00 p.m. - 6:30 p.m.
Career Fair Hours
Tuesday, October 21, 2014 @ 12:00 p.m. - 6:30 p.m.
Wednesday, October 22, 2014 @ 12:00 p.m. - 6:30 p.m.
For assistance with registration,
please contact: SAE Customer Service
Telephone: 1-877-606-7323 (USA and Canada)
Or 1-724-776-4970 (outside of USA and Canada)
Fax: 1-724-776-0790
E-mail: CustomerService@sae.org
•package 2: Networking Breaks, Exhibits and career fair.
Conditions of Sale
Registrations received after September 19, 2014 will automatically be charged the on-site price. NO CHILDREN UNDER THE AGE OF 16 PERMITTED.
All cancellations must be received by SAE prior to September 19, 2014. A $50 processing fee will be assessed for each canceled registration that
results in a refund. Refunds for special event/meal tickets will not be processed after September 19, 2014. Refunds will not be issued if cancellation
occurs on or after September 19, 2014.
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Hotel & Travel Information
Conference Location
Hotel & Travel Information
Message to Attendees: SAE International has
made every effort to secure the best possible
group nightly room rate for you at this event.
That rate results from a negotiated overall
package of event needs and includes cost
savings for meeting room block guarantees
and penalties for not meeting guarantees.
Please help SAE keep the costs of this event
as low as possible by booking your housing needs at the designated host hotel and
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through the reservation process created by
SAE. Reserving elsewhere jeopardizes SAE’s
ability to meet its contracted obligations and
keep registration fees to a minimum. SAE
appreciates your support and understanding
of this important issue. Thank you.
Cobo Conference/Exhibition Center
One Washington Boulevard
Detroit, MI 48226
Phone: 313-877-8777
24-Hour Information Line: 313-877-8111
www.cobocenter.com
Headquarters Hotel
CLICK HERE FOR ADDITIONAL TRAVEL
INFORMATION
getting Around the motor City
Interactive City Map
Directions to Cobo Center*
Road Conditions
Detroit Marriott at the Renaissance Center
100 GM Renaissance Center
Detroit, MI 48243
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