RURAL IMMERSION PROGRAM 9 , 10

9th, 10th & 11th Dec, 2014
“Discovery of Bharat”
RURAL IMMERSION PROGRAM
India Habitat Centre, Lodhi Road, New Delhi
For Executives with 0-5
years experience
Brand Managers/ Asst. Brand
Managers, Executive S & M,
BDM, Channel Managers,
Marketing Coordinators,
Communications Executives,
Research Managers,
Advertising Agencies, etc.
Participation Fee
INR 30,000 + 12.36% taxes per
participant. (Non Residential)
The 3 Day Program
Day 1: Theory Sessions, Presentations, Case studies from the industry, Question and Answer Sessions, Briefing on Field Visit
Day 2: Field Visit in a Rural setting (5k+ population village). FGDs & IDIs with rural residents to understand the
rural consumer behavior. Visit to HAATS, ITC e-choupal, Choupal Sagar, etc. to understand its
dynamics in rural economy.
Day 3: Experience sharing and feedback sessions through presentations by participants on their learning.
For Registrations Please Contact: Himalaya Baghel | Himalaya.baghel@martrural.com | +91-9811073987
Background, Objective & Highlights

MART based on 20 years of rural experience has developed ‘Discovery of Bharat’ to help marketing & sales
executives understand the entire rural ecosystem (rural consumers, purchase behavior, lifestyles, attitudes,
brand usage) for becoming effective in executing rural strategies.

Content developed is broad yet customized- FMCG to Consumer durables, Agribusiness to Healthcare,
Energy and Services and customized according to the need of the specific industry offering cross pollination
and learning from various sectors.
Participant’s Feedback (Rural Immersion Program, Sep-2014, Pune)

Great job! Thoroughly enjoyed my 3 days here. Opened my eyes to a lot more things than I could’ve imagined.
- Mr. Aneesh Ajayan, Tata Motors Ltd.

Very good program! Very insightful. Keep it up for the benefit of corporates.
- Mr. Samir Mahajan, Dish TV India Ltd.

It was a great experience with you people & a lot of knowledge was gained & shared. I would like to thank the
whole MART team.
- Mr. Babasaheb Kawale, Crompton Greaves Ltd.

Highly educative program with a lot of practical information. Highly recommended for trainees.
- Mr. Sudeep Verma, Dabur India Ltd.

Overall the program was very good. Field visit was properly organized & the speakers were superb.
- Mr. Sagir Khan, Dabur India Ltd.
Likely Faculty for Program
Mr. Pradeep Kashyap
Mr. Kartik Raina,
CEO, MART
Ex- CEO, Dabur’s Food
Business
Mr. Raj Jha
National Creative Director,
Ogilvy Action
Mr. Benjamin Mathew
Partner, MART
Mr. Dhruv Kashyap
Ex Unilever & Marico
Marketing & Sales Professional
For Registrations Please Contact: Himalaya Baghel | Himalaya.baghel@martrural.com | +91-9811073987