Delivering customer insight

Delivering customer insight
Social platforms have the ability to share content faster than any phone call, email or telegram ever
could. Social Wi-Fi has the ability to get a brand to the people that matter – an organisation’s
customers and their likeminded friends, followers and connections.
Any organisation that wants to gain and sustain a competitive advantage and drive higher sales has
to look at two technologies - Wi-Fi and Social Media, the two de-facto modes of communication of
this mobile age.
Internet Solutions (IS) combines these two technologies along with an industry-leading guest Wi-Fi
management, analytics and marketing tool to deliver a unique Social Wi-Fi and Analytics solution for
companies ready to bring their customers on board as fans and build their business.
Much more than just an Internet connection
Smart organisations are now using Wi-Fi as an amenity to draw
more customers. Companies need to ask themselves if they are
getting the most from their Wi-Fi and:
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Converting customers to fans;
Reaching your customer’s friends;
Rewarding loyal customers;
Delivering targeted promotions and offers;
Providing actionable social analytics data;
Generating supplemental revenue
Social Wi-Fi from Internet Solutions enables all of the above by
combining the reach of your guest Wi-Fi with the insight of social
media to give you a valuable window into your customer’s world.
Utilising Wi-Fi infrastructure, your customers login using their social media profiles to connect. This provides them with easy access
to sponsored Wi-Fi while at the same time
providing you with valuable insight, including tracking customers
in-store, data consumption and demographic breakdown.
Seeing Wi-Fi less as simply an Internet connection and more as an
enabling technology that can generate revenue, organisations
immediately have a brand new channel to reach customers exactly when they want and with a message of interest to a
customer.
Taking your business to the next level
Social Wi-Fi uses a guest Wi-Fi hotspot using specialised software that enables data capture so that
businesses can market to their customers, track customer movements and much more.
The previously cumbersome and sometimes costly methods in collecting and organising opt-in customer
data is no longer an issue with Social Wi-Fi. Social Wi-Fi enables organisations to:
• Automatically grow large customer databases in seconds– not days or weeks
• Stop printing email sign-up forms that get ignored by customers, become lost or require staff to read
bad handwriting
• Eliminate wasted time and money. Staff won’t have to manually type email addresses or cell phone
numbers anymore– thus nearly eliminating any inaccurate data
• Reduce the costs to incentivise customers to join mailing and mobile marketing lists
Utilising your Wi-Fi guest network, you can be Social Wi-Fi active by simply licensing your guest network
access points, and our marketing and analytics engine which brings Social Wi-Fi to life does the rest. The
software is cloud based and the service provided based on a monthly payment model, with a number of
contract terms available to best suit an organisation’s needs.
Should you not have existing Wi-Fi, no problem, IS has a range of offerings to suit your Wi-Fi
requirements offering a true seamless turnkey managed Social Wi-Fi platform.
Social
Wi-Fi
Social Wi-Fi from Internet Solutions
Our Social Wi-Fi is compatible with leading Wi-Fi equipment together with an existing Internet
connection. The solution is scalable and relevant for both small single site businesses as well as large
multi-site companies with high volumes of Wi-Fi users, as well as every company size in between.
Social Wi-Fi from Internet Solutions (IS) is feature rich and works with your guest Wi-Fi to deliver a
return on your investment, by:
• Tapping individual user profiles from social networks to aid programmatic marketing engagement
based on guest characteristics and visit patterns,
• Simplifying the social marketer’s life (at both premise and brand levels) through a powerful but very
accessible template-based interface for creation and management of customised, behaviour-based
marketing programs,
• Reaching users through their preference of e-mail, SMS, or social channels (Facebook, Twitter,
LinkedIn, Google+, and/or Instagram),
• Providing data feeds back into core customer relationship management systems as desired for
further omni-channel engagement,
• Reducing digital acquistion costs and increasing the conversion ratio
Social features
• Social login
• Likes and Follows via registration process
• A social post of your choosing when customers
log on
• Social media management tool
Wi-Fi marketing
• Automated email marketing tool
• Promotional voucher creation
• Login screen that can be 100% branded
• Custom URL redirect
• Brandable landing page
Security
• Two additional personal Wi-Fi channels
• Data holding complies with legal requirements
• Bandwidth limiting per user
• SSL encryption traffic
Data and analytics
• Number of visitors
• Customer gender, age and location
• Type of device used
• Time of visit
• Access to individual customer data and their
social interests
Content filtering
• Family friendly content filtering system
• Blocks blacklisted URLs
• Allows port blocking and traffic limiting
Presence analytics
• Customer tracking, through a MAC address (unique number associated with any Wi-Fi enabled
device) and the received signal strength indicator (RSSI)
• Works for any device, regardless of user authentication onto the network
• Delivers reports such as footfall, repeat vs new visitors, average number of visits, average visitor
duration and recency of visits
Location based services
• Geo-fencing capability to draw invisible lines around specific areas or location to identify behaviour
patterns in the defined space
• Enabled through Wi-Fi grids to monitor activity, enabling real-time confirmation of who is using the
network and where
• Analysis of how long customers are remaining in areas and purchases being considered can be
calculated
• Data can be used to execute marketing engagement strategies instantly, including email and
messaging direct to the customer’s phone with in-store offers for example
Find out more
Please email: newbusiness@is.co.za
Visit http://www.is.co.za/social-wi-fi or scan the bar code: