Cool and round Cupforma Ice

Image: Hamelin
boardpaper
Stora Enso Renewable Packaging Newsletter 3| 2014
EU Ecolabel for boards with graphical end use
Stora Enso’s graphical boards Ensocoat and Chromocard have
been granted the EU Ecolabel Certificate, which confirms that the
boards fulfil the European Commission’s ecological criteria for copying and graphic paper.
Customers using boards with the EU Ecolabel can further apply
for the certificate to be used on their own products. Stora Enso’s
long-time customer Hamelin, specialising in high-quality stationery
for school, office and fine art, has already filed an application to
acquire the certificate for its notebooks, which use Ensocoat for
the covers.
“In line with our Code of Conduct on Ecolabels, we have decided to commit to the certification of our stationery products. We are
convinced that the EU Ecolabel will soon be the industry standard
because it meets all the most demanding customer applications.
Together with FSC or PEFC certificates for sustainable forest management, these criteria finally cover all the significant environmental impacts throughout the product life cycle, ensuring a noticeable
reduction of our environmental footprint,” says Virginie Ori, Sustainable Development Director for Oxford Brand at Hamelin Group.
The EU Ecolabel is also available for Performa White, Performa
Bright and Performa Cream when used for graphical end-use areas. The EU Ecolabel criteria includes strict requirements for board
production, including the use of certified fibre, limitations on harmful
substances and emissions, restrictions on energy use, and implementation of waste management systems. The same environmentally sound processes are used in packaging board production,
although the EU Ecolabel only applies to graphical end use areas.
“The EU Ecolabel stands for environmental excellence and is
awarded to products and services that meet high environmental
standards throughout their life cycle, from raw material procurement to production, distribution and disposal,” says Eva Lundqvist,
Graphical Boards Segment Development Manager.
Ensocoat is now more widely available than ever; besides the
obvious mill-direct deliveries, its presence on the market is guaranteed by centrally located sheeting service centres. The 5-day Express
Delivery Promise™ and Rapid Link™ service options complement
the merchant network for quick deliveries.
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EU demands more package recycling
The recycling targets in the European Union
are about to be updated. In July 2014, the European Commission adopted a legislative proposal to revise EU environmental policies. This
means amendments to the Packaging and
Packaging Waste Directive, Waste Framework
Directive and Landfill Directive. These are part
of a package of measures by the Commission
entitled “Towards a circular economy: A zero
waste programme for Europe”.
The EU Waste Framework Directive entered into force in autumn 2008. The member states must set up a separate collection scheme for paper, metal, plastics and
glass by 2015, with the goal of reaching a
50% reuse and recycling level by 2020. The
proposed new recycling targets for different
materials are higher.
Paper and cardboard recycling rates
are higher than those of the other materials
– therefore, also the proposed future target
rates are very high and will not necessarily
be accepted as such.
The new legislative proposal addresses
the full implementation of the five-step waste
Board Paper | October 2014
hierarchy: prevention, reuse, recycling, energy recovery and disposal. It also mentions
eco-design: all EU members shall take appropriate measures to encourage the design of packaging to reduce environmental
impact and the generation of waste.
How do Stora Enso’s products
fit in?
Packaging materials produced by Stora
Enso fulfil the requirements of the European Packaging and Packaging Waste Directive. One-way packages are sustainable
when they are recycled and 100% recovered. Used fibre-based packages are suitable raw material for new products.
Stora Enso’s packaging materials are
fully recyclable, but actual recycling depends
on local conditions: the infrastructure, collection and recovery systems. The EU establishes common recycling targets but does
not define any collection or recovery systems. Recycling schemes and responsibilities vary greatly between countries, even
between municipalities. The efficiency of
recycling depends on the infrastructure of
national collection schemes and recovery
systems. If no recovery options are available
or utilized, paper has a high energy value,
though, and could be combusted – a feasible option also when the fibres have lost
their properties after having been recycled
many times.
Polymer-coated and laminated cardboard packages are also entirely and safely
recyclable with the proper technology, like
the one Stora Enso uses in Barcelona. Fibre, polymer coating and aluminium layers
of used beverage cartons are separated
and fully recovered in the process. Polyethylene and aluminium reject is also recovered in Varkaus, Finland, where Stora
Enso is converting a fine paper machine
into containerboard machine that will use
also recovered fibre.
“Recycling is important, but there is
more to sustainable packaging. At Stora
Enso, we think about the sustainability of
our products from cradle to cradle. This
means responsibility throughout the value
chain, from forestry to the recovery of used
packages,” says Päivi Harju-Eloranta, Vice
President, Global Responsibility.
The picture on the right illustrates the
various aspects of sustainable and eco-efficient packaging.
“Everything begins with responsible
sourcing of raw materials. We can trace
back the origin of wood. Wood is renewable and continuously growing in forests,
which are carefully taken care of. All wood
used comes from legal and fully traceable
sources. At the other end of the lifecycle,
used paperboard packages are fully and
safely recyclable when a proper recycling infrastructure exists,” says Ms Harju-Eloranta.
extended producer responsibility whenever possible, and cooperate closely with
our customers in these matters,” says Ms
Harju-Eloranta.
The EU debate is now ongoing, and a
possible political agreement between the
Aspects of sustainable packaging
Resource
efficiency
Based on
renewable
materials
Waste
prevention
Preparing for the future
The EU’s aim is to turn waste into a resource and “close the loop”. Besides increasing the reuse and recycling targets
for packaging, the European Commission
wants to introduce a food waste prevention obligation and extended producer responsibility requirements. All that means
that recycling will become even more important.
“The paper and board industry must
ensure that the decisions will improve
the conditions for recycling rather than
complicate them. This is important for
the competiveness of our sector. Stora
Enso actively participates in platforms
such as the ACE [The Alliance for Beverage Cartons and the Environment], Europen, Pro Carton and CEPI [The Confederation of European Paper Industries]
to inform decision-makers about the sustainability and recyclability of fibre-based
and polymer-coated packaging materials.
We also take part in national schemes of
European Parliament and the Council could
be expected by Q2/2016. If that is the case,
the national implementation of the revised
directive could take place from 2017–2018
onwards.
Sustainable
packaging
Responsible
forest
management
Recycling
Effective
transport
Safe for food
and other
sensitive
products
EU’s proposed new recycling targets
Material
2020
2025
2030
Paper and Cardboard
85%
90%
Aluminium
70%
80%
90%
Ferrous metal
70%
80%
90%
Glass
70%
80%
90%
Wood
50%
65%
80%
Plastic
45%
60%
Source: European Commission Package on Green Growth/Circular Economy
Image: André Hofmann
Innovation that makes a difference
An innovative package the size of a fingertip has won the IQ Innovationpreis in Germany.
Developed by a team from Dresden University of Technology, the mini-container made of
Stora Enso’s Trayforma Natura board carries beneficial insects used in biological pest control.
The solution is based on an innovative, industrial packaging process in which the minicontainers are effectively pressed and filled with insect eggs. For the first time, this can be
done efficiently by a machine with an output of 150 packs per minute. The insect eggs
survive in the board package thanks to its air permeability. The fibre-based packages are
safe to spread in fields, where they release the good insects to kill the bad ones, and break
down into humus naturally.
Nearly 90% of German corn fields suffer from pests. The new biological pest control
solution is an environmentally sound alternative to genetic engineering and chemical pest
control.
Sustainable
business
Promoting sustainable living through
renewable products and solutions is
generally my preferred topic. However,
this time I’m writing about another kind
of sustainability.
This year we celebrate the 50th anniversary of Ensocoat. The board was
intended for high-quality folding cartons right from the start. It has withstood market changes and economic
upswings and downturns much longer
than I have been walking on this globe
– which of course makes me very happy, as it reminds me how young I am.
Unlike me, Ensocoat has gone through
a number of makeovers during its lifetime to keep it fresh and competitive,
and it has reached for the top in its
recent years of product development.
Naturally, Ensocoat is the spearhead of our offering also at Luxe Pack
2014 in Monaco. Come and celebrate
the 50th anniversary with us. This leads
me back to the common meaning of
sustainability. Ensocoat is sustainable
not only in terms of age, but also because it is a renewable, energy-efficient and recyclable packaging material. And now it is also the first SBS
board available with the EU Ecolabel
Flower, a graphical industry staple in
environmental certification. Might it be
time to get rid of non-renewables and
switch to renewable materials also in
the luxury packaging segment?
Focus on Pro Carton ECMA Awards 2014
Finalists with Stora Enso’s board
Images: Pro Carton
From the editor
Beauty & Cosmetics: Fernanda Brandao
Carton Producer: Carl Edelmann GmbH
Material: Ensocoat 2S
Confectionery: Arko Treasure Chest
Carton Producer: Hammer GmbH
Material: Performa White
Pharmaceutical: Mepilex Patch Envelope
Carton Producer: A&R Carton Oy
Material: Ensocoat
Food: Gelato Box
Carton Producer: Pringraf S.r.l.
Material: CKB
Non-food: Gift box Heinemann
Carton Producer: Hammer GmbH
Material: Ensocoat 2S
Meet Stora Enso
at these upcoming events!
Luxe Pack Monaco
27-29 October 2014, Monaco
www.luxepack.com
Pace Asia
4-6 November 2014, Singapore
www.arena-international.com/
paceasia
Les Places d’Or
18-20 November 2014, Paris
www.lesplacesdor.com
Board Paper | October 2014
Image: SIG Combiblock
Cool and round
Cupforma Ice
SIG Combibloc awarded
for combidome
SIG Combibloc recently developed a new
product that combines the shape of a bottle with all the benefits of a beverage carton.
It’s called combidome. The carton pack has
received several awards, among them the
German “iF Design Award” and the Worldstar packaging award.
“We have combined the advantages,
such as food quality protection and favourable environmental aspects, of an aseptic
beverage carton with a bottle shape. The
large opening makes it easy to pour and
to drink straight from the package, and it
is also easy to grab,” says Hanno Bertling,
Global Product Manager for combidome at
SIG Combibloc.
Board Paper | October 2014
The name derives from carton pack’s
dome-like shape and it is currently being
used by two customers for juice products
in one-litre cartons. It will soon also be
launched for 500 ml and 750 ml.
According to Michael Olsson, Segment Development Manager for liquid
packaging board at Stora Enso, SIG Combibloc and Stora Enso have a long history
together. The development of new products and the improvement of existing ones
has played an important role in the cooperation. Combidome is made of a specially developed grade of our Natura liquid
packaging board.
Don’t be square with your ice cream packaging. Cupforma Ice is a new paperboard
from Stora Enso for attractive ice cream
packages in a range of sizes. The advanced construction of the board provides
a lower weight than usual, which helps
cut back on raw materials and spare the
environment.
While a typical 0.5 l ice cream package is made of 350 g/m2 board, the new
Cupforma Ice will make it possible to use
290 g/ m2 board without compromising
packaging performance. Such a weight
reduction generates savings for all companies throughout the supply chain.
“A round cup shape is a powerful
brand builder in the ice cream business,
as some of the world’s leading brands have
shown us. Now customers can choose the
new Cupforma Ice and make their packages more sustainable. Paperboard cups
for ice cream packaging look great and
are easy to open and close, unlike plastic
containers which often hurt your fingers,”
says Jaana Keskitalo, Segment Development Manager for fast food at Stora Enso.
Cupforma Ice is also suitable for packaging other frozen foods. Paperboard
packages are recyclable. By selecting the
sugarcane-based PE-Green coating option the packages made of Cupforma Ice
can be made from 100% renewable raw
materials. Packages with PE-Green coating can also be recycled with other fibrebased cartons.
Stora Enso has also recently introduced a new board grade for microwaveproof cups, Cupforma Natura PP.
Stora Enso board offering
Tambrite is No. 1
Stora Enso’s Tambrite is the most valuable cartonboard brand among European
brand owners, according to Opticom International Research’s Brand Equity Tracking
Survey 2014. Ensocoat and Performa were
also ranked in the top ten. The aim of the
cartonboard Brand Equity Index (BEI) is to
define the most valuable brands from the
user perspective. It makes it possible to
compare brands with each other and rank
them on a country and/or European level.
A total of 377 brand owners from
seven countries, representing six different end-use segments (pharmaceutical
& healthcare, cosmetics & beauty care,
chocolate & confectionery, dry food, frozen
& chilled food, wine & spirits), responded
to the survey in spring 2014. The countries
were Germany, France, the UK, Italy, Spain,
Switzerland, Belgium and the Netherlands.
The survey was also conducted
among 220 carton converters. Tambrite
was the best-known cartonboard brand
among converters, with Performa and
Ensocoat also in the top five in spontaneous brand awareness. Since the last
survey in 2012, Ensocoat took a big step
ahead in the converters’ BEI, rising from
8th to 5th place.
“Quality weighed the most in
choosing Tambrite (contaminantfree, runnability in the machines,
grammage and visual appearance).”
- Dry food brand owner, Germany
Redesigning
the Future
with
Renewable
Packaging
renewablepackaging.storaenso.com
ensocoat.storaenso.com
graphicalboards.com
Publisher: Stora Enso Consumer Board, FI-55800 Imatra, Finland
Editor: Sanna Heiskanen, sanna.heiskanen@storaenso.com
Subscriptions and changes of address: anna-liisa.nuutinen@storaenso.com
www.storaenso.com/consumerboard
www.storaenso.com/boardpaper
Material: Ensocoat 2S 220 g/m2
Layout: Onnion Ltd Printer: Grano Oy 10/2014