DIGITAL MEDIA KIT 2014
Transcription
DIGITAL MEDIA KIT 2014
DIGITAL MEDIA KIT 2014 A Message From Our President » Washington is more than just the nation’s capital and the capital of the free world. To us and to our audience, it’s is our hometown. It’s where we live and work, buy and decorate our houses, take care of our families, invest our resources, enrich our lives and our communities. At Washingtonian Media, we believe it’s our job to help Washingtonians get the best out of life in this region—find the best doctors, dentists, schools, restaurants, getaways, and other professionals and products to help them accomplish their goals. We reach educated and affluent achievers who have counted on us for 49 years to deliver the information they want and need in entertaining, eye-catching packages targeted to a discerning audience. Our flagship magazine, Washingtonian, is the region’s leading monthly magazine, with more than 300,000 readers and five National Magazine Awards. Washingtonian Bride & Groom, a semiannual wedding magazine, has won two City and Regional Magazine Association “gold” awards and delighted brides and wedding vendors alike. Washingtonian Welcome Guide provides an invaluable resource to the millions of visitors who come to our area annually and the thousands of hotels, restaurants, and businesses who seek to reach them. Catherine Merrill Williams President, Washingtonian Media 2013 General Excellence WINNER PRINT EVENTS Washingtonian Washingtonian Bride & Groom Washingtonian MOM Washingtonian Welcome Guide Washingtonians of the Year Bride & Groom Unveiled Singles Soiree Top Doctors Shopping Events DIGITAL Washingtonian.com Washingtonian.com/MOM Washingtonian.com/Weddings Blogs Digital Edition WAS H I N G TO N I A N / M E D I A K I T 2 0 1 4 WASHINGTONIAN CUSTOM MEDIA Print publications Digital magazines Branded events Custom content Mobile apps . . . and more FitFest Best of Washington Style Setters Whiskey Festival New Year’s Eve Party SOCIAL MEDIA Facebook Twitter Instagram Pinterest Washingtonian.com 2013 Online Excellence WINNER ➻ ONLY ON T HE W E B Each day, you’ll find Washingtonian.com brimming with an array of content and services that can be found only online. BLOGS Best Bites Hungry to be in the know about the latest restaurant openings and chef moves, hottest food trends, best restaurant recipes, and more? The Best Bites blog will keep you satisfied. After Hours After Hours brings readers the best in entertainment, culture, nightlife, and more in the Washington area. Capital Comment Capital Comment is the online extension of Washingtonian’s signature front-of-the-magazine section, with inside information on politics, newsmakers, and more. In a breezy style, the blog features the area’s best parties and hottest gossip, providing everything you need to navigate the cocktail-party circuit. Well+Being Well+Being is Washington’s go-to health resource for tips on how to stay fit, eat right, and live smart. Great Getaways The Great Getaways blog offers exclusive travel deals that can save readers money on their next trip—whether a nearby escape to a charming inn or a holiday at a Caribbean resort. Bride & Groom Bride & Groom is the blog for couples seeking expert advice on all things wedding. From real Washington nuptials to the best cake bakeries, this blog is a onestop shop for inspiration and the latest trends. Open House Open House is our showcase of home design and real-estate news in the Washington area. Shop Around Washingtonians shop smarter and look more chic with Shop Around. The blog covers the best in style, shopping, spas, beauty, and sales in the area’s constantly growing fashion scene. EVENTS CALENDAR Plan your week by perusing scores of featured listings about upcoming museum exhibits, theater, music, dance, and film. KLIMAN ONLINE Where can you get a three-star experience at onestar prices? Which hot new restaurant merits the hype? The answer to these questions and more can be found Tuesdays at 11 am on Kliman Online, restaurant critic Todd Kliman’s weekly chat. SEARCHABLE DATABASES Need help navigating your choices in the area? Washingtonian.com’s searchable databases give you options when it comes to everyday choices such as finding a restaurant, selecting a doctor, or locating a spa. ● RESTAURANT FINDER ● BRIDAL VENDORS ● HAPPY HOUR FINDER ● FINANCIAL PLANNERS ● TOP DOCTORS ●H OME & GARDEN ● TOP DENTISTS ● BEST LAWYERS ● AUTOMOTIVE EXPERTS WAS H I N G TO N I A N / M E D I A K I T 2 0 1 4 RESOURCES ● SPA FINDER ● PET-CARE FINDER ● HOTEL FINDER Washingtonian.com Audience ➻ OUR R EA DE R S Washingtonian.com, the region’s premier lifestyle website, hosts a large, loyal following of active, affluent adults. In addition to all of the magazine’s content, Washingtonian.com features Web-only material, including several popular blogs, event calendars, Restaurant and Happy Hour Finders, live chats, and more. A dozen-plus new pieces of content are added to the site each day. Washingtonian.com is a site that people bookmark. It’s where area residents go to take a break from work, unwind at home, plan an evening on the town, select a doctor, and get ideas for a getaway, a home project, or the wedding of their dreams. Advertising on Washingtonian.com ensures that your message reaches a highly desirable audience. WHERE THEY LIVE 2 MILLION MONTHLY PAGE VIEWS 700,000 Source: Google Analytics, 2014 WAS H I N G TO N I A N / M E D I A K I T 2 0 1 4 5.1% 3.0% 34.3% D.C. MD OTHER WHAT THEY MAKE 74.1% Washingtonian Magazine Print Readers Washingtonian Digital Edition Monthly Unique Users 18.3% 25.8% OTHER 398,077 E-Newsletter Subscribers VIRGINIA VIRGINIA D.C. Washingtonian.com Monthly Unique Users Social-Media Followers 36.9% 33.1% 43.5% MARYLAND 93,894 30,058 10,630 WHERE THEY WORK Household income over: $100,000 92% TOP REASONS PEOPLE VISIT WASHINGTONIAN.COM Food and restaurant content ● Ideas for what to do around town ● Style tips and fashion trends ● Health-care and fitness guidance ● Travel advice and recommendations ● of Washingtonian.com readers have BACHELOR’S DEGREES BY THE NUMBERS 79% visit Washingtonian.com at least once per week. 85% visit to read food and restaurant news. 75% buy clothing/accessories at least once a month. 92% go out to eat at least 2 to 3 times a month. 79% have drinks at a bar at least 2 to 3 times a month. 94% go on vacation at least once a year. Source: Washingtonian.com Readership Survey, 2013 Washingtonian.com Advertising ➻ BANNER A DVE RT I SE M E N T S Engage with our large, loyal online readership via a schedule of banner impressions. Banners can be either run-of-site (ROS) or targeted to specific sections. Banners can also expand or contain video (inquire for pricing). BANNER ADVERTISEMENTS SIZE DIMENSIONS Tile Leaderboard Medium rectangle Half page RUN-OF-SITE CPM* 180 x 90 728 x 90 300 x 250 300 x 600 $5 $16 $16 $20 TARGETED CPM* $8 $20 $20 $25 *CPM = cost per thousand impressions. Tile Tile Tile Tile Leaderboard Leaderboard Medium Rectangle Half Page WAS H I N G TO N I A N / M E D I A K I T 2 0 1 4 Washingtonian.com Advertising ➻ EXCLUSIVE SECT ION S PONSOR SH I PS Deliver your message with authority by taking over a specific section of our website. Your target clientele will see your ads—and only your ads—on all pages within the section. EXCLUSIVE SPONSORSHIPS SECTION MONTHLY BANNER IMPRESSIONS* MONTHLY INVESTMENT Homepage 95,000** $2,500/week Homes (including Open House Blog) 160,000 $3,000 100 Very Best Restaurants Package 130,000 225,000 240,000 $3,500 $4,000 $5,000 Top Dentists People & Politics (including Capital Comment Blog) 295,000 50,000 365,000 $5,000 $1,000 $6,000 Best Bites Blog 525,000 $8,000 Well + Being Blog 565,000 $8,500 Style (including Shop Around Blog) Where & When (including After Hours Blog and Events Calendar) Top Doctors & Healthcare Landing Page *Estimated based on average monthly traffic. **Impressions are quoted per week. Ad positions: Pair of 180x90s (combine to count as 1 total impression), 728x90, 300x250 Optional: Add in-banner video to section homepage (inquire for pricing). WAS H I N G TO N I A N / M E D I A K I T 2 0 1 4 Washingtonian.com Advertising ➻ E-MAIL N EWSLE T T E R SPONS OR SH I PS Deliver your message or special offer directly to the in-boxes of a niche audience. Be strategically positioned and co-branded with the latest Washingtonian.com content. Only one advertiser is featured per newsletter. WHERE & WHEN E-MAIL NEWSLETTERS The can’t-miss events and activities in the Washington area, delivered every Monday and Thursday. TITLE DISTRIBUTION OPT-IN SUBSCRIBERS 1X RATE 3X RATE Where & When Weekly: Monday, Thursday 25,500 $800 $650 Dining Out Weekly: Wednesday 26,500 $800 $650 Shop Around Weekly: Tuesday 20,000 $600 $500 Bride & Groom Weekly: Friday 9,000 $250 $150 Well+Being Weekly: Monday 2,000 $250 $150 DINING OUT Food, beverage, and restaurant news and reviews, delivered every Wednesday. SHOP AROUND Rates are per issue. Ad includes 300 x 600 static banner ad and 65 to 80 words of text. Fashion finds and deals, the latest trends, and profiles of local style setters, delivered every Tuesday. BRIDE & GROOM Everything you need to know about getting married in Washington, delivered to your in-box every Friday. 300 x 600 65-80 Words 300 x 600 65-80 Words WELL+BEING A weekly roundup of our best news and reports on health and fitness, delivered every Monday morning. ➻ D ED ICAT E D E-MA IL Deliver your message or special offer directly to the in-boxes of Washingtonian.com readers. Advertiser owns entire message space, and message can be sent out on any available weekday. DEDICATED E-MAIL Recipients One-Time Rate 30,000+ $2,800 Advertiser owns entire message space, and message can be sent out on any available weekday. WAS H I N G TO N I A N / M E D I A K I T 2 0 1 4 Email newsletters are booked by dates based upon availability. Washingtonian.com Advertising ➻ CUSTOM UN IT S For those whose message needs to make a bigger splash, specialized opportunities are available, including page wraps, popover ads, and interstitials. Don’t see what you want listed here? Custom development is available on request. (Rates vary based on development work involved to create ad unit.) PAGE WRAP INTERSTITIAL Full-screen ad displayed Surround a section homepage of your choice with your messaging. Specs: Two 510 x 200 ad units, two 200 x 600 ad units, background image. before visitors can enter Washingtonian.com. CUSTOM AD UNIT ➻ ENHANCED LIST INGS T I LE A D S Are you or your business named to one of Washingtonian’s recommended lists? Contact us for more information on how to drive new business by upgrading your Washingtonian.com listing. Make your business a permanent presence on our Restaurant and Happy Hour Finders by sponsoring a tile ad to the right of all search results. WAS H I N G TO N I A N / M E D I A K I T 2 0 1 4 SECTION DIMENSIONS PAGE VIEWS 1X RATE 12X RATE Happy Hour 150 x 150 15,000/ Finder month $150/ $100/ monthmonth Restaurant 150 x 150 60,000/ Finder month $250/ $200/ monthmonth Contact Vanessa Schutz 202-862-3516 vschutz@washingtonian.com 1828 L Street NW | Suite 200 Washington, DC 20036