DIGITAL MEDIA KIT 2014

DIGITAL
MEDIA KIT 2014
A Message From Our President
» Washington is more than just the nation’s capital and the capital of the free
world. To us and to our audience, it’s is our hometown. It’s where we live and work,
buy and decorate our houses, take care of our families, invest our resources, enrich
our lives and our communities.
At Washingtonian Media, we believe it’s our job to help Washingtonians get
the best out of life in this region—find the best doctors, dentists, schools,
restaurants, getaways, and other professionals and products to help them
accomplish their goals. We reach educated and affluent achievers who have
counted on us for 49 years to deliver the information they want and need in
entertaining, eye-catching packages targeted to a discerning audience.
Our flagship magazine, Washingtonian, is the region’s leading monthly magazine,
with more than 300,000 readers and five National Magazine Awards.
Washingtonian Bride & Groom, a semiannual wedding magazine, has won two
City and Regional Magazine Association “gold” awards and delighted brides and
wedding vendors alike. Washingtonian Welcome Guide provides an invaluable resource to the millions of visitors who come to our area annually and the thousands
of hotels, restaurants, and businesses who seek to reach them.
Catherine Merrill Williams
President, Washingtonian Media
2013
General
Excellence
WINNER
PRINT
EVENTS
Washingtonian
Washingtonian Bride & Groom
Washingtonian MOM
Washingtonian Welcome Guide
Washingtonians of the Year
Bride & Groom Unveiled
Singles Soiree
Top Doctors
Shopping Events
DIGITAL
Washingtonian.com
Washingtonian.com/MOM
Washingtonian.com/Weddings
Blogs
Digital Edition
WAS H I N G TO N I A N / M E D I A K I T 2 0 1 4
WASHINGTONIAN
CUSTOM MEDIA
Print publications
Digital magazines
Branded events
Custom content
Mobile apps
. . . and more
FitFest
Best of Washington
Style Setters
Whiskey Festival
New Year’s Eve Party
SOCIAL MEDIA
Facebook
Twitter
Instagram
Pinterest
Washingtonian.com
2013
Online
Excellence
WINNER
➻ ONLY ON T HE W E B
Each day, you’ll find Washingtonian.com brimming with an
array of content and services that can be found only online.
BLOGS
Best Bites
Hungry to be in the know about
the latest restaurant openings
and chef moves, hottest food
trends, best restaurant recipes,
and more? The Best Bites blog
will keep you satisfied.
After Hours
After Hours brings readers the
best in entertainment, culture,
nightlife, and more in the
Washington area.
Capital Comment
Capital Comment is the online
extension of Washingtonian’s
signature front-of-the-magazine
section, with inside information
on politics, newsmakers, and
more. In a breezy style, the blog
features the area’s best parties
and hottest gossip, providing
everything you need to navigate
the cocktail-party circuit.
Well+Being
Well+Being is Washington’s go-to
health resource for tips on how to
stay fit, eat right, and live smart.
Great Getaways
The Great Getaways blog offers
exclusive travel deals that can
save readers money on their next
trip—whether a nearby escape to
a charming inn or a holiday at a
Caribbean resort.
Bride & Groom
Bride & Groom is the blog for
couples seeking expert advice
on all things wedding. From real
Washington nuptials to the best
cake bakeries, this blog is a onestop shop for inspiration and the
latest trends.
Open House
Open House is our showcase of
home design and real-estate
news in the Washington area.
Shop Around
Washingtonians shop smarter and
look more chic with Shop Around.
The blog covers the best in style,
shopping, spas, beauty, and sales
in the area’s constantly growing
fashion scene.
EVENTS CALENDAR
Plan your week by perusing scores of featured
listings about upcoming museum exhibits, theater,
music, dance, and film.
KLIMAN ONLINE
Where can you get a three-star experience at onestar prices? Which hot new restaurant merits the
hype? The answer to these questions and more
can be found Tuesdays at 11 am on Kliman Online,
restaurant critic Todd Kliman’s weekly chat.
SEARCHABLE DATABASES
Need help navigating your choices in the area?
Washingtonian.com’s searchable databases give
you options when it comes to everyday choices
such as finding a restaurant, selecting a doctor, or
locating a spa.
● RESTAURANT FINDER
● BRIDAL VENDORS
● HAPPY HOUR FINDER
● FINANCIAL PLANNERS
● TOP DOCTORS
●H
OME & GARDEN
● TOP DENTISTS
● BEST LAWYERS
● AUTOMOTIVE
EXPERTS
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RESOURCES
● SPA FINDER
● PET-CARE FINDER
● HOTEL FINDER
Washingtonian.com Audience
➻
OUR R EA DE R S
Washingtonian.com, the region’s premier lifestyle website, hosts a large, loyal following of active, affluent adults. In
addition to all of the magazine’s content, Washingtonian.com features Web-only material, including several popular
blogs, event calendars, Restaurant and Happy Hour Finders, live chats, and more. A dozen-plus new pieces of content
are added to the site each day. Washingtonian.com is a site that people bookmark. It’s where area residents go to take
a break from work, unwind at home, plan an evening on the town, select a doctor, and get ideas for a getaway, a home
project, or the wedding of their dreams. Advertising on Washingtonian.com ensures that your message reaches a
highly desirable audience.
WHERE THEY LIVE
2 MILLION
MONTHLY
PAGE VIEWS
700,000
Source: Google Analytics, 2014
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5.1%
3.0%
34.3%
D.C.
MD
OTHER
WHAT THEY MAKE
74.1%
Washingtonian Magazine
Print Readers
Washingtonian Digital
Edition Monthly Unique Users
18.3%
25.8%
OTHER
398,077
E-Newsletter Subscribers
VIRGINIA
VIRGINIA
D.C.
Washingtonian.com
Monthly Unique Users
Social-Media Followers
36.9%
33.1% 43.5%
MARYLAND
93,894
30,058
10,630
WHERE THEY WORK
Household income over:
$100,000
92%
TOP REASONS PEOPLE VISIT
WASHINGTONIAN.COM
Food and restaurant content
● Ideas for what to do around town
● Style tips and fashion trends
● Health-care and fitness guidance
● Travel advice and recommendations
●
of Washingtonian.com
readers have
BACHELOR’S
DEGREES
BY THE NUMBERS
79% visit Washingtonian.com at least once per week.
85% visit to read food and restaurant news.
75% buy clothing/accessories at least once a month.
92% go out to eat at least 2 to 3 times a month.
79% have drinks at a bar at least 2 to 3 times a month.
94% go on vacation at least once a year.
Source: Washingtonian.com Readership Survey, 2013
Washingtonian.com Advertising
➻
BANNER A DVE RT I SE M E N T S
Engage with our large, loyal online readership via a schedule of banner impressions. Banners can be either
run-of-site (ROS) or targeted to specific sections. Banners can also expand or contain video (inquire for pricing).
BANNER ADVERTISEMENTS
SIZE DIMENSIONS Tile Leaderboard Medium rectangle Half page RUN-OF-SITE
CPM*
180 x 90 728 x 90 300 x 250 300 x 600 $5 $16 $16 $20 TARGETED
CPM*
$8
$20
$20
$25
*CPM = cost per thousand impressions.
Tile
Tile
Tile
Tile
Leaderboard
Leaderboard
Medium
Rectangle
Half
Page
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Washingtonian.com Advertising
➻
EXCLUSIVE SECT ION S PONSOR SH I PS
Deliver your message with authority by taking over a specific section of our website. Your target clientele will see
your ads­­­—and only your ads—on all pages within the section.
EXCLUSIVE SPONSORSHIPS
SECTION MONTHLY BANNER
IMPRESSIONS* MONTHLY
INVESTMENT
Homepage 95,000** $2,500/week
Homes (including Open House Blog)
160,000
$3,000
100 Very Best Restaurants Package 130,000
225,000
240,000
$3,500
$4,000
$5,000
Top Dentists People & Politics (including Capital Comment Blog)
295,000
50,000
365,000
$5,000
$1,000
$6,000
Best Bites Blog 525,000 $8,000
Well + Being Blog
565,000
$8,500
Style (including Shop Around Blog)
Where & When (including After Hours Blog and Events Calendar)
Top Doctors & Healthcare Landing Page
*Estimated based on average monthly traffic.
**Impressions are quoted per week.
Ad positions: Pair of 180x90s (combine to count as 1 total impression), 728x90, 300x250
Optional: Add in-banner video to section homepage (inquire for pricing).
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Washingtonian.com Advertising
➻
E-MAIL N EWSLE T T E R SPONS OR SH I PS
Deliver your message or special offer directly to the in-boxes of a niche audience. Be strategically positioned and
co-branded with the latest Washingtonian.com content. Only one advertiser is featured per newsletter.
WHERE & WHEN
E-MAIL NEWSLETTERS
The can’t-miss events and activities in
the Washington area, delivered every
Monday and Thursday.
TITLE DISTRIBUTION OPT-IN SUBSCRIBERS 1X RATE 3X RATE
Where & When
Weekly: Monday, Thursday
25,500 $800 $650
Dining Out Weekly: Wednesday
26,500 $800 $650
Shop Around Weekly: Tuesday 20,000 $600 $500
Bride & Groom
Weekly: Friday 9,000 $250 $150
Well+Being Weekly: Monday 2,000 $250 $150
DINING OUT
Food, beverage, and restaurant news
and reviews, delivered every Wednesday.
SHOP AROUND
Rates are per issue. Ad includes 300 x
600 static banner ad and 65 to 80 words
of text.
Fashion finds and deals, the latest
trends, and profiles of local style
setters, delivered every Tuesday.
BRIDE & GROOM
Everything you need to know about
getting married in Washington,
delivered to your in-box every Friday.
300
x
600
65-80 Words
300
x
600
65-80 Words
WELL+BEING
A weekly roundup of our best news and
reports on health and fitness, delivered
every Monday morning.
➻
D ED ICAT E D E-MA IL
Deliver your message or special offer directly to the in-boxes of
Washingtonian.com readers. Advertiser owns entire message space, and
message can be sent out on any available weekday.
DEDICATED E-MAIL
Recipients
One-Time Rate
30,000+ $2,800
Advertiser owns entire message space, and message can be sent out on any available weekday.
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Email newsletters are booked by dates
based upon availability.
Washingtonian.com Advertising
➻
CUSTOM UN IT S
For those whose message needs to make a bigger splash, specialized opportunities are available, including page
wraps, popover ads, and interstitials. Don’t see what you want listed here? Custom development is available on
request. (Rates vary based on development work involved to create ad unit.)
PAGE WRAP
INTERSTITIAL Full-screen ad displayed
Surround a section homepage of your choice with your messaging.
Specs: Two 510 x 200 ad units, two 200 x 600 ad units, background image.
before visitors can enter Washingtonian.com.
CUSTOM AD
UNIT
➻
ENHANCED LIST INGS
T I LE A D S
Are you or your business named to one of Washingtonian’s
recommended lists? Contact us for more information
on how to drive new business by upgrading your
Washingtonian.com listing.
Make your business a permanent presence on our
Restaurant and Happy Hour Finders by sponsoring a
tile ad to the right of all search results.
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SECTION DIMENSIONS PAGE VIEWS 1X RATE 12X RATE
Happy Hour 150 x 150 15,000/ Finder
month
$150/ $100/
monthmonth
Restaurant 150 x 150 60,000/ Finder
month
$250/ $200/
monthmonth
Contact
Vanessa Schutz
202-862-3516
vschutz@washingtonian.com
1828 L Street NW | Suite 200
Washington, DC 20036