Pepsi By: Darius Darks

Pepsi
By: Darius Darks
Intro

The idea of a logo is important to a
company's appearance. Different
logo's send different messages about
their company and what they do.
Different logos catch different
people's attention. It’s important that
the company’s logo appeals to the
audience that they are targeting.
Pepsi’s Logo

The logo for Pepsi is catchy
because it has hidden
features that the average
consumer wouldn’t notice at
first glance. The logo consists
of the globe with the Pepsi
colors inside of it. Though
people don’t think about
places outside of the United
States when thinking about
Pepsi and Pepsi’s slogan,
Pepsi is actually targeting the
whole world with their logo.
It’s very understandable for
someone to think that Pepsi is
only targeting consumers in
the United States because
Pepsi shares the same
patriotic colors as our country.
More on Pepsi’s Logo

Besides the eye grasping
colors, the Pepsi logo’s unique
yet simple style catches a lot
of people’s attention. The way
the globe seems to have a
speed wave behind it and the
letters on top of it creates the
allusion that the globe is
moving, which symbolizes the
world moving and that Pepsi
is keeping up with the world.
In a different sense Pepsi’s
logo is very simplistic, there
isn’t a lot going on in the logo
and the reason is to keep the
audience focused on one
thing and one thing only.
General Info

Pepsi Cola is a non-alcoholic
carbonated beverage
produced and manufactured
by PepsiCo. Pepsi is sold in
stores, restaurants and in
vending machines. The drink
was first made in the 1890s
by pharmacist Caleb Bradham
in New Bern North Carolina.
The brand was trademarked
on June 16, 1903. Pepsi uses
an intriguing slogan “The
choice of a new generation”
that suggest that the
consumer should stay caught
up with the times and drink
Pepsi because Pepsi is “hip”.
There are different kinds of
Pepsi that differ in name,
taste, and price.

There have been a lot of
different Pepsi drinks
produced over the years,
including Diet Pepsi, Crystal
Pepsi, Pepsi Max, Pepsi
Samba, Pepsi Blue, Pepsi
Gold, Pepsi Holiday Spice,
Pepsi Jazz, Pepsi Next, and
Pepsi Ice Cucumber.
History

During The Great
Depression, Pepsi gained
popularity following the
introduction in 1934 of a
12-ounce bottle. Initially
the price was ten cents,
sales were slow, but when
the price went down to five
cents, sales went through
the roof. With twelve
ounces a bottle instead of
the six ounces Coca-Cola
sold, Pepsi turned the price
difference to its advantage
with a slick radio
advertising campaign,
featuring the "Pepsi cola
hits the spot,

Twelve full ounces, that's a
lot, Twice as much for a
nickel, too Pepsi-Cola is
the drink for you,",
encouraging pricewatching consumers to
switch to Pepsi, while
referring to the Coca-Cola
standard of six ounces a
bottle for the price of five
cents, instead of the
twelve ounces Pepsi sold at
the same price. Coming at
a time of economic crisis,
the campaign succeeded in
boosting Pepsi's status.
From 1936 to 1938, Pepsi
Cola's profits doubled.
Competition

Pepsi has an on-going
battle with Coca-Cola
that is a useful
marketing tool for
both products. While
appearing in
commercials together
and in bulletins, both
companies are helping
advertise the
competition’s product.
Conclusion

Pepsi is a successful company that
has been very creative in marketing
their product for years. The discrete
features in the Pepsi logo catch
people’s eyes, and give their product
a unique look. Through slogans and
logos, Pepsi has become one of the
most recognizable companies in the
world, and is connected with all
generations.