Introduction of SPORTSCN 2011.11

Introduction of SPORTSCN
2011.11
Who is sportscn？
SOCCER
COMMUNITY
CHINA SOCCER
BASKETBALL
GOLF
TENNIIS
OTHERSPORTS
WEIBO(MINI BLOG)
•Founded in 2000,with 11 year experience in sport website
•Committed to provision of high quality professional sport service
•Worldwide coverage, particularly all around soccer,basketball,golf and tennis
informaiton
•Sport community consisted of 1million sport fans
•2.5 million quotes in Google and Baidu
GYM
LOTTERY
VEDIO
DATA
LIVE SCORE
GAMES
Data talks
Per day PV： 4M
Per day UV： 60k
Registered Uesr： 1M
Active User： 600k
Time on site： 6.6Min
A leading position in the industry based on power to excel
One of the first to set up professional sport websites, leader in the industry
*Source: CNZZ turnover, 2011
Key words
Covering key cities and tier 1 cities, coastal areas and
economically developed regions.
Age
Education
86.5% of all users aged at 18-35,
66% of them above 25.
More than 75% users have
educational levels of university
or higher, 10% of which are post
graduates.
Income
56.2%users have a monthly income
above RMB5,000, who will be key
consumers within 10 years.
Tier 1
More than 80% users in tier 1 cities in
the conuntry and abroad.
Occupation
Managers and staff workers
consisting 80% who are active
followers of brand consumption.
Brand loyalty
Fashion
Buyers who are our users in other
websites nearly buy first line brands only
(80%).
The platform of fancy fans,guiding
place of sport information and
service,a place to connect sport and
fashion.
What can I do here？
LOGIN
NEWS
Surfing
Live broadcasting
Comments
Transfer of Weibo
Online interactivity
Offline friend
making
DATA
Live scores
Data bank
Joint buying
Expert
recommending
Sharing resource
Online
communication
LOTTERY
Lottery buying
Staking
Data analysis
Match results
Win prizes
Enjoy participation
GOLF
community
Score raising
Event
organization
Community tour
Friend searching
Live broadcast
Merit
management
blog, creating
group, photoes
Match promotion
Friendly sharing
Sharing fun and
making friends
We share information, interest, fun, emotion and passion here,
and more…
Structure of lottery channel
• 分析推介 Analysis
• 官方公告 Anouncement
• 玩法规则 Rules
Information
Data bank
• 网上购买 Online purchase
• 电话购买 Telephone buying
• 手机购买
足彩
资讯
购彩
平台
数据
大全
名家
交流
• 亚欧大全 Asia and Europe
• 图表走势 Trends
• 开奖查询 Inquiry
Buying through mobile
phone
Buying platform
Expert
recommendation
• 单场推介
• 分析文章
• 合买方案
Single recommendation
Forecasting
Joint purchase proposal
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Lottery Channel
Buying Platform
Clear and easy to operate, safe
account, convinient and efficient
account payment, SMS note
Joint Purchase
Expert analysis and
recommendation, joint purchase
proposal and implementation
Lottery Channel
Information
Prize inquiry
National center announcement
Analysis from other sites
500 information per day
Information from HKG and Macao
Advisers
Expertise from program producer, live
match commentator, European operator,
column writer, sports journalist, etc.
Lottery Channel
Data bank
Strong data bank on all Asia and Europe,
plus analytical charts and categorization,
playback, trends,etc.
Unique Selling Points
www.sportscn.com
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What we can do special
1. Original content
• sports news, data and stories edited by professional editors
• integrate existing contend, photos and videos for special
market campaign
• copywriter for clients to link their brand with pointed sports
section
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What we can do special
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What we can do special
EVIAN on sportscn.com
Special topic
Professional Tennis news
link with Evian brand
Evian tennis news special
created by sportscn editors
What we can do special
Combined with videos,
news, pictures and
products to promote Evian
during the event.
Evian's online activities
Evian's online activities Promotion
Example:
2011 Shanghai Masters
shows the total number ：
Evian's online activities
13500000 PV
How many people saw:
Home page
Tennis channel
Topic
news
4194000 UV
10980 people enter the acticity
What we can do special
2. Online interactive campaign design
• Experienced team to create tailor-made online
interactive project, team includes editor, copywriter,
Tech, designer and project coordinator.
• Good cooperation relationship with sports industry in
China, our long-time partner include sports bureaus,
leading search engines, portal sites, sports fan clubs,
sports weibo,
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What we can do special
professional editors and
technical, design team
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What we can do special
Rolex on 2011 Shanghai
Masters
Special topic
Through the newsflash and
fastest match data to show
the demands of Rolex
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What we can do special
Sportscn reporters guarantee high quality and effectiveness of
information in the field
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What we can do special
Promotion achieved very good
effect
Dissemination effect：
2-3% CTR and participation
What we can do special
Interactive project
– 题目以每天比赛中球员可能出现的技术数
据或比赛中有趣的事物展开
– 每日两题 上午和下午时段分别出一道题
– 每日在参加答对题者当中抽取一名幸运用
户，给予赞助商奖品
– 赛事结束后，参与竞猜的用户还有机会参
加1名总冠军奖和30名幸运奖的抽奖活动
Interactive project
Daily question
– 题目围绕本次赛事和赛事历史展开
– 每日一题
– 答对者就有机会参加每日一名幸运用户的
抽奖
– 赛事结束后，答对全部问题的用户还有机
会参加1名一等奖2名二等奖3名三等奖的
抽奖活动
What we can do special
3. Online and offline interactive
• Media partner with government sports bureaus and
lots of sports (both professional and amateurish) events
in Shanghai
• Skilled to organize online fans actively participating
offline sports game, including weekly football match,
basketball game and bi-weekly golf game
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高尔夫直播系统
Online interactive
高尔夫直播系统
高尔夫比分直播
业余比赛自助直播系统
球队成绩记录系统
球队成绩分析功能
在线评论和分享功能
What we can do special
Offline interactive
CHINA MEDIA GOLF CLUB
SPORTSCN GOLF CLUB
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What has sportscn.com done?
•
Successful joint report of Sydney Olympic Games in 2000 with Xinhua
news agency
•
Joint report of FIFA World Cup in 2002 with Titan Sports
•
Starting provision of video service from 2004 through cooperation with
global media partners
•
Joint report of FIFA World Cup in 2006 with goalchina, resulting in
second largest coverage next to Sina.
•
Record breaking joint report of Olympic Game Beijing in 2008 with
Titan Group
•
Successful all around report of FIFA World Cup 2010 in South Africa.
•
Successful report of Asian Game in Guangzhou in 2010.
Trusted Partners
Thank You!