Document 6587705

OCR Level 3
Cambridge Technicals
in Media
Unit 1:
Analysing media products and audiences
Media Institution
Working Title
With
Launched
Universal
in Studios
1983 byas
Tim
itsBevan
parentand
company,
Sarah
Working
Radclyffe,
TitleʼsWorking
small team
Title of
has
42built
employees
a reputation
headed
for
upproducing
by co-chairs
more
Timthan
Bevan
70 world-class
and Eric Fellner
films
competes
including,
on a Four
worldwide
Weddings
basisand
from
a Funeral,
their main
Elizabeth, Bridget
officesJones
in London.
The Edge of Reason
and The Interpreter.
Selecting a film made by
Working Title:
Hot Fuzz
A popular Working Title release in
2007, this entertaining
The
filmʼs fast-paced editing
and
action/comedy/mystery
reached
soundtrack
combineddespite
with the
critical
acclaim isworldwide
its
dynamic use
mise theme.
en scene, camera
veryof
British
shots, angles and movements, creates
meaning
and appeal
forFrost
a national
Simon Pegg
and Nick
star inand
target
audience.
ainternational
narrative which
sees
them
partnered as policemen in a
sleepy English village.
The production process
Pre-production: producing
script/storyboard
Hot Fuzz was written by Edgar
Wright and Simon Pegg, they
spent eighteen months writing the
script.
The film had an eleven
week shooting
schedule
The production process
Production: filming of the
visuals, sound and SFX
The
The
conversation
fictitious
village
between
of
The opening
ʻSandfordʼ
Timothy
Dalton
was recreated
and
Simonin
sequences
were
Wells,
PeggSomerset.
filmed
in the
Wells
filmed
on location
at
Cathedral
supermarket
had to
took
be two
removed
days in
Hendon
Police
the post-production
to film.
stage.
Training
College.
The production process
Post-production: filming of
the visuals, sound and SFX
Half an hour of footage was cut
from the film during the editing
stage.
The visual effects were created
by ten artists.
Creating the sequence where a
character's head is crushed by
some falling masonry, involved
using footage of a dummy filmed
against a green screen.
Finding out about your audience
Hot Fuzz
Here are some sample
questions to ask…
1) Name?
2) Gender?
3) Age?
4) What are your favourite films?
5) What is your occupation?
6) What are your interests?
7) What do you spend your money on?
Finding out about
your audience
Target audience
profile for
Hot Fuzz
Cinema
Internet
(online
retailers)
DVDs
Distribution of
Hot Fuzz
Retailers (high
street retailers)
Internet
(downloading)
Retailers
(supermarkets)
Sponsorship
Interviews
with stars
Blogs
Premiere
Magazine
adverts
Advertising of
Hot Fuzz
Posters
Websites
Store
displays
Banner
advertising
Teaser
trailers
Theatrical
trailers
Legal and ethical constraints for
Hot Fuzz
Use of language
Film Certification
Ofcom
– Office of
Hot
Fuzz is awarded its
Communications:
certification
of “15”the
by film
the
Will
decide whether
BBFC,
British Board
ofpost
Film
can
be screened
pre or
Classification,
the watershed.this
certification is dependent
on themes contained within
the film:
Level of nudity
Sex
Imitable
techniques
Violence
Horror
Use of drugs
Issues of representation in
Hot Fuzz
Look at issues regarding the representation of race,
How
are and
people,
social in Hot Fuzz using audience
gender
stereotypes
groups, institutions
modelsand
of behaviour theories.
places represented?
How are key characters such as
Sergeant Nicholas Angel, PC
Danny Butterman, Simon
Skinner, PC Doris Thatcher
represented - is it positive or
negative?
Is the representation of
Sandford and the police
positive or negative?
What will you learn?
After completing this unit you will:
Understand the
structure and
operating model of
a media institution
Recognise the
products which
are made by a
media institution
Understand the
target audience for
the products
produced by the
media institution
Be able to identify both
the distribution and
advertising channels for
the chosen product
References
The following websites were used to prepare this
presentation:
http://www.imdb.com
http://www.movie-locations.com/movies/h/hotfuzz.html
http://www.workingtitlefilms.com/
http://www.bbc.co.uk/
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www.ocr.org.uk
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