research presentation By Alex La Riviere

research presentation
By Alex La Riviere
Purpose of my
For my media studies coursework we are tasked
research
to make a music
magazine. I had to do research
on my target audience so that i could understand
what my target audience wants and what they
like to see to make the magazine appeal to
them. The aims of my research were to greater
understand what they would want to see from a
music magazine so that it would appeal to them
and make them buy it. The way i carried out my
research was by making a questionnaire and
asking five people the twelve questions i had
prepared.
Methods and
To do my research i made a questionnaire. the
techniques
questionnaire contained twelve questions to help
me understand what my audience like and what
they don’t like. i used a mixture of closed and
open questions to get a good idea of what they
like. The closed questions let me see patterns in
the people i asked. The thoughts and opinions
found in the open questions let me see exactly
the kinds of things people would want to see in
the magazine. I used this mix of questions
because it gave the best overall result which i
could then move forward with and use to make
the best magazine possible which appeals to its
target audience well.
Research data
Personal
These results are all
showing those related to
the audience of the
magazine. It shows that
the majority of the people
i asked were male. The
question for age ranged
showed that everyone i
asked was between 16
and 18. i also asked the
occupation and that
showed that everyone i
asked was a student with
out any other job.
Research data
These resultsPurchasing
show the kinds of
magazine habitspreferences
my
target audience
already have. it
shows that they like
existing magazines
like NME and Q. i
also shows that
they would prefer a
magazine to come
out once a month. It
also shows me that
they prefer to buy
magazines from
Research data
I asked my focus group what
theyFeature
would like to see as preferences
the
main feature. they put an
interview as there favorite. In
joint second was biographical
account and news feature. i
also asked what kinds of artist
they would like to see in the
magazine. they said artists like:
Take That, bruno mars, Ellie
Goulding and Rhianna. i also
asked what kind of color
scheme they would like to see
on a pop music magazine. they
said pastil colors as well as
Summary
i found out that most of my target
audience would prefer to have a
magazine ased around the current format
of Q or NME meaning that i will look to
those kinds of magazines to help me
make mine. the questionnaire also
helped me find out other characteristics
in my target audience like what features
they want to see in the magazine. i also
know the areas in which they live so i can
then get adverts that are focused at that
area making the magazine more
appealing.
Conclusion
In conclusion i think it has been beneficial to do
primary research as it has given me a far better
understanding of my target audience and what there
likes and dislikes are. i feel that i have fulfilled my aim
and purpose of making a questionnaire which were to
better my understanding in my target audience so i
can make the magazine more suitable for them. i think
that it was effective to carry out my questionnaire
because it makes it easier for me to make my
magazine tailored to my target audiences likes. a
down side to doing this is that the focus group i had
may not reflect the views of everyone so my results
may not be completely correct and i still might not
make my magazine completely to my target audiences
liking.
Proposal
From my research i have decided that i
am going to add a few more things
than i had initially planned like adverts
aimed at the area that my target
audience lives in. i also know what
main feature i am going to have in my
magazine. i am also going to change
the color scheme of my magazine to
that which was said by my focus group