NAMA 2014 Student Check out NAMA on Campus

News for Student NAMA Members - Fall 2014
StudentNAMA2014
Check out NAMA on Campus
Forward NAMA on Campus to your
fellow student members. Or, print it
out and distribute it at your local
meetings. Archived issues are always
available at www.nama.org. Just click
on Student NAMA.
2014 CONFERENCE RECAP
Fresh Perspectives
Cal Poly – San Luis Obispo was the First Place
winner in the Student Marketing Competition
held in conjunction with the Agri-Marketing
Conference in Jacksonville last April. Second
Place honors were awarded to Iowa State
University and Third Place went to the University of Illinois. The other three finalist teams
(in alpha order) were Illinois State University,
Michigan State University, and the University
of Florida.
C O N G R AT U L AT I O N S T O A L L !
JOHN DEERE SIGNATURE AWARD
The John Deere Signature Award, created for
Student NAMA Chapters, was designed to create a
new level of recognition within the NAMA Student
Careers Program. It gives heightened exposure to
outstanding student chapters who excel in encouraging opportunities for student growth in several
key areas: business knowledge, academic excellence, leadership development, and community
citizenship.
The First Place winner this year was Iowa State
University. Illinois State University was awarded
Second Place, followed by the University of Florida
in Third, Abraham Baldwin Agricultural College took
Fourth with the University of Wisconsin – Madison
in Fifth Place.
OUTSTANDING STUDENT CHAPTER
Again this year, Illinois State University was awarded First Place
for Outstanding Student Chapter. Second Place was awarded
to Iowa State University, Third Place went to the University of
Florida and the University of Nebraska – Lincoln was awarded
Fourth Place. In addition, seven Chapter Performance Awards
were given. Two of the awards went to Illinois State University in
recognition of their Chapter Programs and Career Development.
The University of Florida received an award in recognition of their
Chapter Management; Michigan State University was awarded
a plaque for their Membership Recruitment; Abraham Baldwin
Agricultural College and Iowa State University both won awards
for their innovative Fundraising/Financial Management and New
Mexico State University won an award for their Chapter Communications.
DR. JOHN B. RILEY OUTSTANDING ADVISOR
David Lehman, nominated by Kansas State University, was the
recipient of this year’s Dr. John B. Riley Outstanding Advisor
award.
OUTSTANDING PROFESSIONAL
Chef Maurice Zeck, nominated by New Mexico State University,
was named Outstanding Professional.
OUTSTANDING PROFESSIONAL CHAPTER
The Outstanding Professional Chapter Award was given to the
Missouri-Kansas Chapter, nominated by Kansas State University.
SCHOLARSHIP WINNERS
$4,000 Scholarship
Successful Farming/Fergie Ferguson
Rebecca Groos – University of Minnesota
$2,500 Deltapine Scholarship
Sarah McKay – Virginia Tech
$2,500 Wayne Bollum Scholarship
Zak Kerr – Iowa State University
$1,200 Robert Roy Gable Scholarship
Drake Meyer – University of Missouri – Columbia
$1,000 Beck Ag/Tom Tomlinson Scholarship
Rachel Hoeft – Illinois State University
$1,000 Mo-Kan Scholarship
Logan Britton – Kansas State University
$1,000 Novus International, Inc. Scholarship
Natalina Sents – Iowa State University
$1,000 ABEF Scholarships
Jaime Sawle – University of Wisconsin-Madison
Ricky Southward – Michigan State University
$500 ABEF Scholarship
Sydney Endres – University of Wisconsin-Madison
SOCIAL MEDIA CORP AT CONFERENCE
DEADLINE CHANGES FOR
2014-2015
In Jacksonville, the NAMA Social Media Corps,
recruited and led by Farm Credit, took to NAMA’s
digital platforms and shared stories from the 2014
Agri-Marketing Conference. Students collected
content, including photos, video tweets and Facebook
posts, and guided the online conversation during this
event. Following is a list of the Social Media Corps.
A couple of deadline changes have been
made for the 2014-2015 year. Permanent
contact information for graduating seniors
is due October 31, 2014, and is no longer a
part of the annual report.
Advisor, Professional and Professional
Chapter nominations are no longer submitted
with the annual report. Instead, they will be
due at the same time as scholarship applications – February 2, 2015.
Ashley Christman – The Ohio State University
Logan Clark – Illinois State University
Caroline Dailey – University of Florida
Sydney Endres – University of Wisconsin-Madison
Tiffany Faughn – Missouri State University
Kim Ferguson – Purdue University
Brooke Fruits – Purdue University
Sonja Gjerde – University of Missouri-Columbia
Kate Griswold – University of Wisconsin-Madison
Andrew Hernandez – University of Florida
Rachel Hoeft – Illinois State University
Ashley Hurtz – University of Wisconsin-Platteville
Savannah Lloyd – University of Florida
Donna McCune – Iowa State University
Ashley Morgan – The Ohio State University
Jennifer Piotrowski – Purdue University
Devin Sabaski – University of Tenessee-Martin
Amy Silver – University of Wisconsin-Platteville
Kristyn Stidham – Missouri State University
Tiffany Swanson – North Dakota State University
Lauren Taylor – Purdue University
MENTOR LUNCH
The Mentor Lunch was once again a success
at the Agri-Marketing Conference, with a
record crowd. This lunch continues to match
students with prospective employers.
PRODUCT APPROVAL FORMS
Again this year, all student chapters must
have their products pre-approved. Product
approval requests must be submitted on
the approval form by February 2, 2015.
CHANGE IN DR. JOHN B. RILEY
OUTSTANDING ADVISOR AWARD
The ABEF received a legacy gift from the
estate of Dr. John B. Riley, former advisor
at the University of Tennessee – Knoxville,
following his death in 2013. The ABEF has
decided that $500 of this legacy gift will be
awarded annually to the Dr. John B. Riley
Outstanding Advisor recipient, beginning
in 2015.
JOIN STUDENT NAMA ON FACEBOOK
The Student NAMA page on Facebook has become a lot more
valuable to our student members and advisors! In addition to
the NAMA on Campus newsletter, the Student NAMA page on
Facebook (www.facebook.com/StudentNAMA) continues to be
a primary way the Careers Committee communicates with student
chapters about deadlines, marketing competition updates,
national and chapter news, and more.
Visit www.facebook.com/StudentNAMA today and “like”
our page. The link to the Student NAMA page on Facebook
can be found at the bottom of our home page at www.nama.org.
ABOUT THE ABEF
The primary goal of the ABEF is to provide today’s
agri-business students with the tools they’ll need to
succeed tomorrow. These tools include industry
knowledge, leadership skills, networking abilities,
public speaking experience and critical analysis skills.
The development of these skills clearly will help
students and young professionals as they build
successful agri-marketing careers. Any success they
experience will obviously benefit the industry as
a whole. The scholarships noted above are one
example of how the ABEF helps students.
NAMA
Code of Conduct
NATIONAL AGRI-MARKETING ASSOCIATION
Student and Student Advisor Code of Conduct
The National Agri-Marketing Association is pleased to have a vibrant, passionate
group of members at the collegiate level, and we recognize that student NAMA is
an important part of our membership. We want students to have the most valuable
NAMA experience possible. Professional conduct is essential to not only that
experience, but also, ultimately, your success in this industry.
When representing a NAMA student chapter at official NAMA events, students
and advisors are expected to:
• Show respect to NAMA professional members, staff and the event venue
• Dress appropriately
• Use electronic media appropriately including photos, comments or posts
on social media networking sites.
• Engage in responsible use of alcohol by legal-aged adults only
• Avoid negative incidents involving, but not limited to:
• Damage to persons or property
• Excessive noise complaints
• Law enforcement involvement
If the Code of Conduct is violated, the NAMA Executive Committee may impose
one or more of the following sanctions at its discretion.
• University president and/or department head is notified
• Chapter is stripped of their competition placement in the year the
violation occurs
• Chapter and/or individual cannot participate in future marketing
competition(s)
• Chapter and/or individual can participate in future marketing competition(s)
but cannot place
• Chapter and/or individual is not allowed to attend future conference(s)
• Advisor is not approved for accreditation
• Individual is not eligible for the two-year-free membership upon graduation
• Individual is not eligible for the Young Professionals Membership
What’s Happening in the Chapters
ABRAHAM BALDWIN AGRICULTURAL COLLEGE
Members of the Abraham Baldwin Agricultural College student NAMA chapter had a
very productive summer! A majority of members spent their summer experiencing a new
side of the Ag. industry through internships. Bailey Sharp spent her summer interning for
Holder Ag Consulting in Ashburn, Georgia, as a crop scout. Wesley Pope learned the ins
and outs of grain merchandising and swine production in North Carolina with Murphy-Brown,
LLC. Katelynn Gutschlag traveled between Georgia and Florida as a dairy cattle sales
representative for Zoetis. Zach Wooldridge had the opportunity to work for Kubota Tractor
Corporation as a Dealer Training Intern. He was based out of the Southeast Division office
in Suwanee, Georgia, and worked closely with the Director of Dealer Development.
This summer also saw the newly crowned “Ms ABAC”, Kristin Card, competing in the
Miss Georgia pageant in July! She did a wonderful job representing ABAC at the state level competition, and we
are proud to have her as a member of the NAMA chapter.
This fall we also welcomed a new advisor to our team-Randi Walden. She is a past NAMA member, and we are
very excited to have her as co-advisor. The excitement levels are at their peak as fresh faces and creative talent
have joined our chapter. Moving forward, we know these additions will only push us forward to new opportunities
for professional growth! ILLINOIS STATE UNIVERSITY
The Illinois State NAMA Chapter had a very busy and successful spring semester.
The Chapter helped celebrate Ag Day by holding its annual Ag Day on the
Quad. Chapter members had both modern and antique tractors on display. Other agriculture clubs and organizations joined us with their displays to highlight
their various activities. The event is held right in the middle of the campus with
literally thousands of students stopping by and participating in our activities.
Twenty-two members and two faculty advisors attended the National AgriMarketing Conference in Jacksonville, FL. We are proud of our chapter’s success.
Our marketing competition team placed in the top 6 finalist teams. We were
recognized as the Outstanding Student Chapter for the third year in a row, and
we also placed second in the John Deere Signature Award! We received two
Chapter Performance Awards for our Chapter’s Programs and Career Development activities that we as a chapter hosted for our student members.
Upon our return from the National Conference, the ISU NAMA Chapter received two prestigious awards from Illinois State University. We were recognized
as the Large Registered Student Organization (RSO) of the Year and the Outstanding Philanthropic Program on campus. The Large RSO Award recognizes
the contributions of a larger student organization (26 or more members). The
organization must have made a significant impact on the Illinois State campus
community by their activities that reflect their mission, and exceeded their goals
for the past academic year. The Outstanding Philanthropic Program Award is
given to a program that exemplifies the dedication and financial contributions
directed towards the welfare of those in need. Two major events we hosted that
displayed the philanthropic nature the award requires were our annual bowling
tournament and a fundraising luncheon. Through these two events we were able
to donate a pickup truck full of food to a local food pantry and donate $2,439.25
to aide in the tornado disaster relief.
The chapter hosted the Department of Agriculture annual End-of-Year Cookout, which saw more than 150 students in attendance. And to round out a very
successful year, we partnered with GROWMARK, Inc. and provided free pizza and
soda for the students on Tuesday of the finals week to hopefully relieve a little
stress of all the exams.
ISU NAMA President Garrett Timmons
receiving the Outstanding Chapter of
the Year Award from NAMA President
Kenna Rathai.
ISU NAMA Pres. Garrett Timmons &
Advisor Dr. Aslihan Spaulding receiving
the ISU Outstanding Student Organization & Outstanding Philanthropic Program Awards from Jerry Kerber, Pres.
of ISU Alumni Assoc. & Brent Paterson,
VP of ISU Student Affairs.
IOWA STATE UNIVERSITY
We are excited for another year of NAMA to begin at
Iowa State! Our officer team has had a few meetings already
with many new ideas and activities planned. We started
off promoting our club at the freshman/transfer BBQ
informing new Iowa State students on what our club has
to offer. Members of our club also helped out at the Farm
Progress Show in Des Moines working in the hospitality
tent. Our first chapter meeting is coming up next week and
we have dinner, a campus wide scavenger hunt, and
a speaker lined up.
Throughout the school year we are having a few
fundraising events including Paint-the-State, working at Center Grove Orchard,
and Huxley HERO Casino night. We will have some chapter activities such as a
tailgate before a Cyclone football game, ugly sweater Christmas party, and an
intermural bowling team. Our chapter has a speaker from a company come and
talk with us at every meeting and we also have an industry tour planned again
for this year. Our marketing team is beginning to form now and many are ready
for that to start.
We are looking forward to all our activities this year and are excited to see our
chapter grow together.
MICHIGAN STATE UNIVERSITY
This year the Michigan State University NAMA Chapter is gearing
up for an exciting and eventful year. Prior to summer break, the chapter
officers selected Katelyn Horning, a senior in animal science, as the
recipient of the Katherine Brown Initiative Award for her commitment
and effort put forth throughout her first year as a member. During the
summer, 6 members of MSU NAMA held industry related internships
with businesses including Helena Chemical Company, GreenStone Farm
Credit Services, Auto-Owners Insurance, Agro-Culture Liquid Fertilizer
and Michigan Agricultural Commodities.
Now that the fall semester is upon us and students have returned
to campus, the chapter will be focusing heavily on recruitment. Chapter
officers attended the College of Agriculture and Natural Resources fall
Colloquium for freshman students and encouraged them to attend
the first club meeting. MSU NAMA is spreading like wildfire amongst
freshmen, sophomores and transfer students as posters are being hung
up across campus and members are making announcements in their
classes. MSU NAMA looks forward to the promising year ahead of us!
UNIVERSITY OF NEBRASKA – LINCOLN
There is always something happening for Nebraska NAMA
members. They were back on campus August 25 and the executive
board has met twice to finalize plans for fall activities.
Officers visited with interested students at the College’s annual
Welcome Back Club Fair held the first Thursday of classes. Students
who expressed an interest were contacted individually by officers
and invited to the fall kick-off meeting on September 10. Plans for
the meeting include introductions and highlights of NAMA activities
and events, a Name That Brand competition with prizes given to
the five most brand savvy students, and free Raising Cane’s.
Officers will present NAMA highlights at the Department’s
annual fall Student/Faculty Dinner on Sept. 12. Over 120 students
attended last year’s dinner, so it’s a great way to reach potential members.
Marketing team members are networking with industry professionals and research faculty to identify good
products for this year’s marketing plan competition. Then the fun will begin! We look forward to another great
year in NAMA!
NEW MEXICO STATE UNIVERSITY
As another school year begins, New Mexico State University NAMA
members wrapped up internships and prepared for another semester. Six
of our NAMA members had summer internships, all in different locations.
Students interned at Farm Credit of New Mexico, Capital Farm Credit of
Texas, Helena, Mesilla Valley Produce, 4T & K Cross Cattle Ranch, as well
as the Farm Service Agency. Members spent their summers working with
professionals in a variety of areas – from completing field visits, appraisals
and financial statements to branding, halter-breaking colts, and mending
broken fences. Some members had the chance to travel within their internship and gain experiences with larger businesses. Each member took away
valuable experiences and expanded their professional network. One of our
members was offered a full time position upon graduating in May 2015.
Now that the school year has begun, NAMA members are already getting ready for a busy semester. The first full week of school was filled with
team meetings, community service, Ag Appreciation Day, and the Cowboys
for Cancer Research golf tournament fundraiser. NAMA members will
assist with the 2nd Annual Ag Appreciation Day for the NMSU Aggie first
home football game. Assisting with event coordinators, NMSU/NAMA will
distribute coupons for free NM green chile with concession stand purchases and will help promote New Mexico agriculture. Cowboys for Cancer
Research hosts a golf tournament as well as an auction in which NAMA
members will help man booths, assist with tournament operations, and
most importantly network with the participants of the large event. It looks
like NAMA members are going to have a busy semester but look forward
to the many upcoming events.
UNIVERSITY OF WISCONSIN - MADISON
NAMA at UW-Madison is gearing up for a busy and exciting
new school year. We ended the spring 2014 semester with our
annual Celebration of Excellence, an event that showcases our
accomplishments for faculty, family, friends, members of the Badger
NAMA Chapter and administrators within our College. This year
at the event we had a silent pie auction to raise money for the
Agri-Business Educational Foundation.
We will kick off the new academic year with several fun and
interesting opportunities to broaden our understanding of
agriculture and raise funds for our chapter. We begin at Botham
Vineyards & Winery, where our members will earn money by
helping to bring in this year’s grape harvest. Our biggest fundraising event comes shortly thereafter, at World Dairy Expo. Here, our
members will work four-hour shifts for as many as a dozen different
exhibitor companies, gaining real-world sales experience, networking and raising funds for our student chapter. World Dairy Expo also
offers a wonderful opportunity to network with our professional
NAMA members at an annual reception.
Finally, we’ll dive deep into the process of vetting potential
marketing team products this fall and hope to get a head start on
the spring semester’s marketing competition project. We have
several exciting products to review.
Stay connected and learn more about our activities and
members by liking our Facebook page ‘NAMA, UW-Madison’ or by
following us on Twitter @NAMA_UW_MADISON. We look forward
to catching up with everyone via social media and of course, in
Kansas City in April.
STUDENT CALENDAR 2014 - 2015
OCTOBER, 2014
31 Accreditation deadline. Submit:
• Annual report for 2013 – 2014 academic year
• Chapter dues ($450)
• Letter from professional chapter president or
professional chapter careers chair
• Letter from college dean or department head
• Chapter goals for current year
• Roster of members and advisor(s)
31 Permanent contact information for
graduating seniors
JANUARY, 2015
5 Deadline for student news to be used in the
Winter NAMA on Campus
LENDARS
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FEBRUARY, 2015
2 Deadline for submitting Product Approval Forms
2 Deadline for TEAM NAMA
2 Scholarship applications due
2 Deadline for advisor, professional and professional
chapter nominations
27 Deadline for student news to be used in the
Spring NAMA on Campus
MARCH, 2015
16 Ten paper copies and a CD or flash drive containing
a .PDF of your Executive Summary due to the
National Office
APRIL, 2015
1 John Deere Signature Award applications due
15-17 Agri-Marketing Conference Kansas City, Missouri
(With student practice and Orientation
on April 14)
2014-2015 CAREERS COMMITTEE
COMMITTEE CHAIR
Randy Happel
Randy Happel Writing
happel.randy@gmail.com
VICE CHAIR
Erin Nash
Woodruff Sweitzer
enash@woodruffsweitzer.com
COMMITTEE MEMBERS
Nancy Barcus
Agriculture Future of America
nancy.barcus@agfuture.org
Heather Gieseke
Meredith Agrimedia
heather.gieseke@meredith.com
Amy Barron
Novus International, Inc.
amy.barron@novusint.com
Deron Johnson
FLM+
djohnson@wideopenthinking.com
Mike Butler
archer>malmo
mbutler@archermalmo.com
Kristen Marshall
AgCall, Inc.
k.marshall@agcall.com
Kodi Fietsam
Monsanto
kodi.d.fietsam@monsanto.com
Sara Thieding Zinck
ADAMA
sara.zinck@us.adama.com
ADVISOR REPRESENTATIVES
Rosalee Swartz
University of Nebraska – Lincoln
rswartz1@unl.edu
Erica Flores
University of Kentucky
ericajane.flores@uky.edu
EXECUTIVE COMMITTEE LIAISON
Amy Bradford
GROWMARK, Inc.
abradford@growmark.com
NATIONAL OFFICE CONTACT
Debbie Brummel
National Agri-Marketing Association
debbieb@nama.org
HINTS FOR AWARDS & COMPETITION
The Careers Committee has developed some observations
from past review and evaluation of student submissions.
A few of these observations are included here. The most
important thing to remember is that professionalism and
accuracy are required in the business world, and each
document submitted should be treated like a professional
presentation.
PRODUCTS
The following highlighted portion was added to the 2013-14
Student Guidelines to clarify the Committee’s expectations:
Products must be an agricultural product/commodity or
service. An agricultural product/commodity or service is
defined as one that is a direct input for, or output of, an
agricultural application, marketed with a clearly demonstrated
objective of improving producer income or productivity.
This producer benefit must be demonstrated and described
within your written and oral presentation.
PRODUCT NAMES/TRADEMARKS
Do not use existing product names or trademarks for the
product/commodity or service you select. However,
existing names or trademarks may be used for competitive
products. Two sites for checking trademarked names are
www.trademarkia.com and www.uspto.gov/trademarks.
REFERENCES FOR EXECUTIVE SUMMARIES AND LIVE
PRESENTATION
The following highlighted portion was added to the
2013-14 Student Guidelines: To ensure the academic integrity
of executive summaries and live presentations for the student
marketing competition, please be sure to properly cite
references, using Associated Press (AP) Style, for information
that is directly quoting or paraphrasing sources other than
your own work. (Citing Google as a citation source is not
acceptable – you are expected to follow the style guide).
ANNUAL REPORTS
The critique sheet on pages 32 – 34 of the Student Chapter
Guidelines should serve as a table of contents and the
report should be assembled accordingly. By doing this,
you will ensure that your report will have the opportunity
to be given all credit possible and that no information
is overlooked or missed during the review process.
The content of the report should be from the 2013-14
academic year.
The chapter annual report is not a scrapbook contest.
This should be considered a professional presentation
that you would present to the Dean of your college or
to a potential financial sponsor to showcase the value
and accomplishments of your organization.
CHAPTER AWARD NOMINATIONS FOR
OUTSTANDING PROFESSIONAL,
ADVISOR AND PROFESSIONAL CHAPTER
Be sure to answer the questions being asked.
Many of the entries received are free form
and do not address the questions or provide
the information being requested. If the information is not there, it can’t be considered
eligible for the award.
CHAPTER PERFORMANCE AWARDS
Many of the entries did not include measurable results. It is difficult to warrant giving
an award if there is no quantifiable proof that
an improvement was actually made. Each
area of improvement should, ideally, tie back
to one of your chapter goals and objectives.
Goals should be specific, realistic, timesensitive and measurable. Objectives should
define how you’re going to utilize your resources to achieve your goals. For example:
• GOAL: Increase underclass chapter
membership by 10% over 2013 – 2014
• OBJECTIVE: Improve recruitment of
underclassmen by focusing communications
and activities around key student groups
• GOAL: Have at least three members
representing the student chapter at five
activities/meetings sponsored by the local
NAMA chapter
• OBJECTIVE: Create opportunities to
engage students with the professional
members to develop mentor, sponsor and
internship/job relationships
HINTS FOR CHAPTER IMPROVEMENT
Be sure to read what other chapters
are doing in each newsletter. You might
get some good ideas for your chapter.
Have questions? Get in touch with the
chapter advisor or student president.
If you need contact information, ask
NAMA at debbieb@nama.org.