Sporty and efficient, fresh and attractive –

Product and Technology Communications
Tobias Söllner
Tel: +49 841 89-36188
E-mail: tobias.soellner@audi.de
www.audi-mediaservices.com/en
Sporty and efficient, fresh and attractive –
the new Audi A1 and A1 Sportback.
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Over 500,000 cars sold since market launch in 2010
New equipment lines for even greater individuality
First use of innovative three-cylinder engines at Audi
Summary
Ingolstadt, November 14, 2014 – A clear sign of the popularity of the Aud i A1* and
A1 Sportback* is the over 500,000 cars sold since its market launch in 2010. The
Aud i compact models are now being made even more attractive with benefits to
both interior and exterior design. Fresh decors and paints give them an even more
attractive appearance. The small compacts exhibit hand ling that is like that of a
mid-class car. The rigid car body and short wheelbase make them agile and
maneuverable.
Six engines – gasoline and diesel – are new or have been intensively further developed.
For the first time, Audi is offering completely new three-cylinder engines, the
1.0 TFSI and the 1.4 TDI – they are efficient without neglecting driving fun. Fuel
economy has been improved throughout the engine lineup by as much as ten percent,
and power output ranges from 66 kW (90 hp) to 141 kW (192 hp). The seven-speed
S tronic is available for all engines.
The electromechanical power steering system for the A1 is entirely new. It reduces
power assist as vehicle speed increases. Its operation can also be modified by the
new Audi drive select system. The driver can operate equipment modules such as the
adjustable shock absorbers over several modes. Wheels are available in sizes up to
18 inches.
The program of optional features has been restructured. Customers can configure
their Audi A1 to be even more customized by choosing one of the new lines: design
or sport. Other lines and packages are offered as well. Brand new is the active kit,
which highlights the urban character of the Audi A1 distinctively.
* The collective fuel consumption of all models named above and available on the German
market can be found in the list provided at the end of this MediaInfo.
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The infotainment lineup was specially configured to meet the needs of young
customers. The top components are MMI navigation plus and the Audi connect
module including car phone. The latter brings the online services of Audi connect
into the vehicle and provides a WiFi hotspot.
The Audi S1 and S1 Sportback* with 170 kW (231 hp) and quattro permanent
all-wheel drive still represent the sporty vanguard of the model series. It completes the
sprint from 0 to 100 km/h (62.1 mph) in just 5.8 seconds (S1 Sportback in 5.9). Its
sporty chassis tuning makes it even more agile, and the power of the two compacts is
visualized at first glance by modified spoilers – front and rear – and four tailpipes.
Short version
Extensively redesigned –
the Audi A1 and Audi A1 Sportback
The new Audi A1 and A1 Sportback are appealing with their sporty lines. Their
design is now even sportier, and they are two centimeters (0.8 in) longer at a length
of 3.98 meters (13.1 ft). As an option, Audi can deliver the roof arch (of the A1) or
roof dome (of the A1 Sportback) in a contrasting color.
The interior of the new Audi A1 and A1 Sportback is spacious and sophisticated. The
layout of its controls is clean, and fine chrome trim strips make its design even more
elegant. The program of optional features has been restructured. The A1 can be
customized by choosing either the design or sport line. Other options include the
design selection and the S line sport package as well as many other customization
options – from colored air vents to decorative decals for the body. Audi Genuine
Accessories offers other options, including a comprehensive equipment package
that is being offered for the first time. The active kit includes customized add-on
parts and wheel designs.
The six engines of the redesigned Audi A1 and A1 Sportback – four TFSI and two TDI
engines – have an output of between 66 kW (90 hp) and 141 kW (192 hp). All engines
are entirely new or have undergone extensive advanced development. Power output
has been increased in most engines, while fuel economy has been reduced by as much
as ten percent. The seven-speed S tronic is available for all engines, either optional or
standard (with the 1.8 TFSI). The driver can have the dual clutch transmission make
shifts at lightning speed either automatically or by manual control.
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The entry-level engine is the first three-cylinder gasoline engine in the history of Audi.
The Audi A1 1.0 TFSI (provisional data) with 70 kW (95 hp) of power has a combined
fuel consumption of just 4.3 liters fuel per 100 kilometers (54.7 US mpg) (99 g CO2
per km [159.3 g/mi]). Another new three-cylinder diesel in the A1, the 1.4 TDI ultra
with 66 kW (90 hp), attains an NEDC fuel consumption of 3.4 liters fuel per
100 kilometers (69.2 US mpg) (89 g CO2 per km [143.2 g/mi]), which makes it the
first ultra model in the Audi A1 and Audi A1 Sportback. Both engines exhibit
maximum efficiency.
The chassis makes both compact models sporty and agile. The new electromechanical
steering guarantees that the driver has optimal assistance in all driving situations.
The power assist is reduced as vehicle speed increases. In the newly created sport
equipment line, the tuning is stiffer, but it is more comfortable than in the previous
model. For even more dynamic performance, there is the S line sport suspension. Also
new is the Audi drive select dynamic handling system. The driver can use it to vary the
engine characteristic, the optional S tronic and adjustable shock absorbers – another
new option – over the three modes auto, efficiency and dynamic.
Wheel diameters range from 15 to 18 inches. ESC Electronic Stabilization Control
makes handling even more precise and stable, and torque vectoring reduces
understeer at performance limits.
The high-end infotainment solution is MMI navigation plus with a large memory and
intelligent speech control. Its monitor folds out from the instrument panel. The
ideal complement is the Audi connect module including car phone, which connects
the car to the Internet. The driver can use the online services of Audi connect, and
passengers can connect their mobile devices to a WiFi hotspot. Fine components
such as the Bose Surround Sound system round out the infotainment lineup.
Four meters of dynamism: the Audi S1 and Audi S1 Sportback
The top models of the series are the Audi S1 and Audi S1 Sportback Their 2.0 TFSI
produces 170 kW (231 hp) and 370 Nm (272.9 lb-ft) of torque. The small compact
sprints from 0 to 100 km/h (62.1 mph) in 5.9 seconds and reaches a top speed of
250 km/h (155.3 mph).
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The quattro permanent all-wheel drive system transfers engine power to all four
wheels. It is designed for maximum driving fun. The tuning is decidedly stiff; specially
developed pivot bearings on the front suspension and a sophisticated four-link rear
suspension deliver even better dynamic performance. The wheels are 17 inches in
diameter; Audi drive select and adjustable shock absorbers are standard. Exterior and
interior details underline the exceptional positioning that the S1 and S1 Sportback
assume in their segment. The range of standard features is particularly extensive.
– End –
Fuel consumption of the models named above:
Audi A1:
Combined fuel consumption in l/100 km: 5.8 – 3.4** (40.6 – 69.2 US mpg);
Combined CO2 emissions in g/km: 134 – 89** (215.7 – 143.2 g/mi)
Audi A1 Sportback:
Combined fuel consumption in l/100 km: 5.8 – 3.4** (40.6 – 69.2 US mpg);
Combined CO2 emissions in g/km: 134 – 91** (215.7 – 146.5 g/mi)
Audi S1:
Combined fuel consumption in l/100 km: 7.2 – 7.0** (32.7 – 33.6 US mpg);
Combined CO2 emissions in g/km: 166 – 162** (267.2 – 260.7 g/mi)
Audi S1 Sportback:
Combined fuel consumption in l/100 km: 7.3 – 7.1** (32.2 – 33.1 US mpg);
Combined CO2 emissions in g/km: 168 – 166** (270.4 – 267.2 g/mi)
**The fuel consumption and the CO2 emissions of a vehicle vary due to the choice of
wheels and tires. They not only depend on the efficient utilization of the fuel by the
vehicle, but are also influenced by driving behavior and other non-technical factors.
The Audi Group delivered approximately 1,575,500 cars of the Audi brand to customers in 2013. As one
of the most successful models, the Audi A3 has been awarded the title of “World Car of the Year 2014“
by an international jury of journalists (combined fuel consumption in l/100 km: 7.1 – 3.2; combined CO2
emissions in g/km: 165 – 85). In 2013, the company reported revenue of €49.9 billion and an operating
profit of €5.03 billion. The company operates globally in more than 100 markets and has production
facilities in Ingolstadt and Neckarsulm (Germany), Győr (Hungary), Brussels (Belgium), Bratislava
(Slovakia), Martorell (Spain), Kaluga (Russia), Aurangabad (India), Changchun (China) and Jakarta
(Indonesia). Since the end of 2013, the brand with the Four Rings has also been producing cars in Foshan
(China). In 2015, Audi will start production in São José dos Pinhais (Brazil), followed by San José Chiapa
(Mexico) in 2016. Wholly owned subsidiaries of AUDI AG include quattro GmbH (Neckarsulm), Automobili
Lamborghini S.p.A. (Sant’Agata Bolognese, Italy) and Ducati Motor Holding S.p.A. (Bologna, Italy), the
sports motorcycle manufacturer. The company currently employs approximately 76,000 people
worldwide, thereof more than 53,400 in Germany. Total investment of around €22 billion is planned
from 2014 to 2018 – primarily in new products and sustainable technologies. Audi is committed to its
corporate responsibility and has anchored the principle of sustainability for its products and processes in
its strategy. The long-term goal is CO2-neutral mobility.
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