Global Entrepreneurship Week November 16–21, 2014 Sponsors

Global Entrepreneurship Week
November 16–21, 2014
Sponsors
College of Agricultural Sciences
Thank you to our event sponsors for their support and for inspiring the next generation of innovators and entrepreneurs.
Participants
Centre Region
Entrepreneur
Network
(CREN)
Event
Planning
Organization
Take part in the….
#GEWPSU2014
#GEWUSA
Do you want to share what’s happening at these great events?
TWEET IT!
Do you want to share great photos?
We are interested
TWEET IT!
to hear your
thoughts, so
Are you inspired by an idea?
TWEET.
TWEET IT!
Welcome from Linda
Welcome to Global Entrepreneurship Week (GEW) Penn State
2014. No matter if you are participating as a student, faculty,
staff, alumni or community member, we know you will enjoy
attending events during this very special town and gown
collaboration. With more than 60 events to explore, participate
in, and become engaged with during GEW 2014, there is
something that will fit everyone interested in any aspect of
entrepreneurship. To find more detailed event information and
mini-biographies of our event speakers and panelists, please
visit GEWpennstate.org.
We welcome your feedback on how we can make GEW 2015
fit you even better. I look forward to your thoughts: contact me
by email at LindaGEW@psu.edu.
Thank you for being part of GEW 2014.
Cordially,
Linda Feltman, Coordinator for Penn State Global Entrepreneurship Week
What Is Global Entrepreneurship Week?
Attend one or more of Penn State Global Entrepreneurship Week's events and you
become part of an international entrepreneurship celebration with 150 countries,
24,000 partners, and 34,000 events.
Make a difference. Have an impact. Connect with the Penn State community of
entrepreneurs.
Note: Available presentations and biographies, a Penn State campus map,
and the GEW passport may be downloaded from the website resources page.
Key to Program
PROMO EVENTS 4
SUNDAY 5
MONDAY 6–8
Passport-qualified event
TUESDAY 10–14
WEDNESDAY 15–20
See website for online viewing address
THURSDAY 21–23
GEWpennstate.org
Global Entrepreneurship Week embraces Penn State's year around the celebration
of entrepreneurship.
Registration required
NOVEMBER 9–19
PROMO WEEK EVENTS
SUNDAY, NOVEMBER 9
Time
Event
Check the website
(GEWpennstate.org)
for a list of Selfie
Challenge sites
and times.
GEW Selfie Challenge: Get an Early GEW Start with This Activity
The GEW Selfie Challenge runs from November 9 to 19. The
Challenge introduces students to the entrepreneurial resources
available on and off campus, while raising awareness of Penn
State's Global Entrepreneurship Week events.
Tour
Selfie Challenge rules and sites with dates and mes when students
may visit to learn more about each resource will be posted on
GEWpennstate.org, Selfie Challenge tab, on November 8. On
November 21, some names of par cipa ng students will be drawn
at random from Instagram entries. Those lucky students will be
offered a seat at a pizza party given by President Barron.
Brought to you by Penn State.
A GEW Promo Week Event.
GEWpennstate.org
TUESDAY, NOVEMBER 11
Time
Event
7:00—9:00 p.m.
RW Johnson Lecture Series (Special Promo Week Event)
Asif Khan, Founder and President of Location Based Marketing
Association, will be speaking about the latest and greatest
trends in mobile, social, and local marketing.
The Nittany Lion Inn
Lecture
Brought to you by the College of Communications.
A GEW Promo Week Event.
#GEWPSU2014
#GEWUSA
WEDNESDAY, NOVEMBER 12
4
Time
Event
7:00—8:30 p.m.
Digital Journalism Panel (Special Pre-Event Session)
The panel will discuss what they do, where the digital media
universe is going, and how students should prepare for a career.
The Nittany Lion Inn
Panel discussion
Brought to you by the College of Communications.
A GEW Promo Week Event.
Event
2:00—6:00 p.m.
The Nittany Lion
Inn
Innoblue 1000 Pitches Culmination and Award Ceremony
Visit 1000pitches.com following a semester of collecting 1000 one
minute pitches to attend this event to listen to the invited finalists
pitch their ideas to a panel of experts. Then meet the nine students
who will walk away with $1000 each.
Brought to you by the Farrell Center for College Innovation and
Entrepreneurship, Ben Franklin Technology Partnership Central and
Northern Pennsylvania, and CREN (Centre Region Entrepreneur
Network) among others.
Interactive/
hands-on
SUNDAY NOV 16
Time
A GEW Kickoff Event.
All-Star Entrepreneurship Game Show
220 Hammond
Coordinated by Professor Robert Beaury
On Sunday, stop in at 220 Hammond at 7:00 p.m. to cheer on
students, faculty, and local entrepreneurs as they participate in an
Entrepreneurship Game Show that will mimic two of the most famous
game shows of all time: The Dating Game and The Family Feud. The
Penn State Dating Game will pit six student entrepreneurs in a competition to win a lunch date with local entrepreneurs.
The Family Feud game will place eight students into two families,
answering questions about the Penn State entrepreneurship
ecosystem. Everyone who walks through the door will be eligible to
play. Show up ready to participate or cheer on your favorites. It will be
a great night with prizes, free food, and Global Entrepreneurship
Week giveaways.
Interactive/
hands-on
Connect. Engage. Attend THIS Event.
Brought to you by the Colleges of Engineering and Agricultural
Sciences.
A GEW Kickoff Event.
The passport will be handed out at events or you may
download at GEWpennstate.org on the Resource page. Send a
photo of your passport to geweek@psu.edu by midnight
November 20 to be entered in the drawing.
GEWpennstate.org
The passport enables you to learn while you collect stickers at each
passport-qualified event. At the end of GEW you can enter to win a
$50 gift certificate and you will have learned many facts about
entrepreneurship, so you already are a winner!
#GEWUSA
What Is a Passport to Entrepreneurship?
#GEWPSU2014
7:00—8:30 p.m.
5
MONDAY NOV 17
Time
Event
noon—1:30 p.m.
Lunch and Learn: Centre Region Innovation Ecosystem
New Leaf
Initiative, 243
South Allen St.,
Third floor
Bring your lunch to New Leaf and hear from a panel of local
entrepreneurs, university faculty, and students regarding their
experiences navigating the Centre Region’s Innovation Ecosystem. The
format is discussion-based, and attendees are encouraged to come
with questions and comments. Moderated by Serena Fulton of New
Leaf.
Interactive/
hands-on
noon—4:00 p.m.
Galbraith Lounge
(HUB)
Interactive/
hands-on
Brought to you by the ENTI Minor.
ENTI Minor Information Fair at Galbraith Lounge
Find out more about the Penn State Intercollege Entrepreneurship and
Innovation ENTI Minor. Chat with representatives from Food and
Bio-Innovation, New Media, New Venture, Social Entrepreneurship,
Technology Based Entrepreneurship, Digital Entrepreneurship and
Innovation, and Hospitality Management clusters. Participate in
interactive exercises at each cluster.
GEWpennstate.org
Brought to you by the ENTI Minor.
5:00—7:00 p.m.
Second Annual Engaged Scholarship Expo
Heritage Hall
(HUB)
The Penn State Engaged Scholarship Expo brings together faculty, staff,
and students to share engaged scholarship experiences, opportunities,
and inspiration. Undergraduate students, graduate students, faculty,
and staff are encouraged to experience how engaged scholarship–out–
of–classroom academic experiences that complement classroom
learning–can change your future or how you think about education. Immerse yourself in engaged scholarship projects already happening locally and around the world. Learn about new projects in development.
Turn your own work into engaged scholarship experiences for the Penn
State community.
Seminar
#GEWUSA
6:00—7:00 p.m.
4 Under 30
262 Willard
#GEWPSU2014
Brought to you by the University Council on Engaged Scholarship.
Panel discussion
Join four recent Penn State alumni to hear about their successes and
challenges in developing their start-ups. Check the website for a list of
panel members. Moderated by Todd Erdley, CEO, Videon Central, Inc.
6
Brought to you by the ENTI Minor.
Event
6:00—7:00 p.m.
A Restaurant Entrepreneur’s Story: Robert Platzer, CEO and Founder of
PJW Group
358 Willard
Expanded class
Robert Platzer will discuss how he developed his idea, started his
business, and grew his business to a chain of 16 restaurants. He will
field questions from the students after his presentation.
Brought to you by the School of Hospitality Management.
6:00—7:30 p.m.
16 Borland
Interactive/
hands-on
MONDAY NOV 17
Time
The Thriving Artist Session 1: How to Succeed as an Artist and
Entrepreneur
Learn to redefine what it means to be a professional artist through an
engaging and interactive presentation demonstrating how to integrate
entrepreneurial action into your world. You will leave with an
empowered and thriving outlook and approach to any life/career
endeavor, and possess a deeper understanding of your unique potential as an artist and entrepreneur.
Pizza provided by Arts Entrepreneurship program at 5:30 p.m.
RSVP toAngela Smith at ajf7@psu.edu.
Brought to you by the College of Arts and Architecture.
113 Carnegie
Rachelle, a Penn State College of Communications 2011 graduate, will
discuss the process her agency, [L]earned Media, goes through to
develop a marketing strategy and then design and execute an
integrated campaign for venture start-up companies. Recent clients [L]
earned Media has worked with include PureWrist, a wearable payment
solution; News Funnel, a real estate news service; Hobby Quest, an
educational hands–on after–school program provider; RushCard,
prepaid Visa debit cards; David Blaine, the illusionist and endurance
artist; Bulldog London Dry Gin; SeatGeek ticket search engine; Seaweed
Bath Co; Rebel Rock, independent music label; and Gett (GetTaxi) a
mobile taxi booking smartphone app, to name a few.
Interactive
Brought to you by the AdClub.
GEWpennstate.org
AdClub will provide refreshments.
#GEWUSA
How to Start a Creative Agency: Rachelle Yankowich
#GEWPSU2014
6:00—8:00 p.m.
7
MONDAY NOV 17
Time
Event
6:00—8:00 p.m.
Penn State mHealth Pitch Competition
IST Cybertorium
The Penn State mHealth Challenge is a cross-College idea pitch competition that pairs undergraduate students from the College of Information
Sciences and Technology (IST) with those from the Department of
Biobehavioral Health (BBH) in the College of Health and Human
Development (HHD). Student teams work together to generate a mobile
solution that addresses a societal health issue, then pitch their ideas to
a panel of judges. BBH students identify a health need of a specific
target population, then create behavioral objectives designed to
address the health need. IST students act as technology consultants
working with BBH students to understand user needs. Together, teams
mock-up a mobile app that addresses the defined health need.
Interactive/
hands-on
For more information, visit mHealth.ist.psu.edu.
Brought to you by the College of Information Sciences and Technology,
and the College of Health and Human Development.
7:30—9:00 p.m.
The First Step of Starting a Business
262 Willard
Have you always had a dream to start your own business but didn't
know where to start? This workshop will help aspiring entrepreneurs to
begin the process of successful business ownership, including
evaluating business ideas, developing a business plan, and exploring
financing options.
GEWpennstate.org
Seminar
Please visit sbdc.psu.edu/seminars to register.
Brought to you by the Penn State SBDC.
8:00—9:00 p.m.
Student Entrepreneur Panel
113 Carnegie
College is a great time to start your business. Learn how these students
used Penn State resources to help them launch a successful business.
They will share their experiences and explain how they balance the
needs of their business with the college experience. Moderator is Todd
Erdley, CEO of Videon Central, Inc.
#GEWPSU2014
#GEWUSA
Panel discussion
8
Brought to you by the Penn State SBDC, ENTI Minor, and the
College of Communications.
#GEWPSU2014
#GEWUSA
GEWpennstate.org
9
Photos by Akash Ghai 2014
TUESDAY NOV 18
Time
Event
11:00 a.m.—noon Global Entrepreneurship in Organic Foods Market
133 Rodney A.
Erickson Food
Science Building
Expanded class
Mr. Anderson is the founder of Sustainable Strategies–Advisors In Food
and Agriculture, an advisory firm providing strategic services regarding
food, livestock, and agricultural businesses and organizations; valueadded product development and processing; organic agricultural
systems, operations, and certification; cooperative development;
community development; government relations and policy; and
international trade analysis, strategies, and market development.
Brought to you by the AgSci Entrepreneurship and Innovation Program.
Check website
for details
Middlesex University, London/Penn State Entrepreneurship Global
Seminar
Seminar
Join peers in England, Hungary, Spain, Macedonia, and Turkey to learn
about entrepreneurship globally from Matthew Key, head of Innovation
at British Telecommunications (BT). Penn State and international attendees will be able to interact with the speaker.
Brought to you by the Penn State SBDC and the ENTI Minor.
#GEWPSU2014
#GEWUSA
GEWpennstate.org
Check website
for details
10
Competition
The MDX + PSU Innovation Challenge Awards Announcement
A global collaboration between Middlesex University (MDX) in London–
mdx.ac.uk and Penn State.
The MDX + PSU Innovation Challenge selected 16 Penn State students
and 16 MDX students, to form into eight teams of four, with two Penn
State students and two MDX students per team.
Each team defined a problem, need, or pain in one of four categories
then researched and developed a solution. The categories were green
technology, in-the-home, social entrepreneurship, and transportation.
Teams submitted a three-minute video describing the problem and their
solution. The winning team will be given the opportunity to attend
Summer Jam in Croatia (summerjamcroatia.com) in August 2015.
Brought to you by the Penn State SBDC and the ENTI Minor.
3:00—4:00 p.m.
The Mind of the Entrepreneur
St. College
Borough
Building, 243 S.
Allen St.
What is it about the way a person thinks that makes him or her a
successful start-up leader or an entrepreneur who will be successful?
Join this panel of entrepreneurial thought leaders to delve into the
subject.
Panel discussion
Brought to you by the Borough of State College Government.
Event
3:00—4:00 p.m.
Is Moving to Silicon Valley Right for You?
Google Virtual
Hangout
Discussion with QandA by Penn State and Schreyer Honors College
alumni who have gone (or foregone) Silicon Valley, including
the following topics:
Seminar
What does Silicon Valley offer for an entrepreneur?
 What makes an entrepreneur ready to utilize Silicon Valley’s
resources upon arrival?
 What advantages does Silicon Valley offer to those in their
early career who eventually want to start a company?
Additional topics can be submitted live to Twitter using the following
hashtag: #movetoSV—and include the following for more eyes to see
@PennStateHonors.

TUESDAY NOV 18
Time
Please register to attend at https://plus.google.com/u/2/events/
cl5krn3c3t3hmloqsj82utt9sv8. You will also be able to view the event
via this URL but for those who preregister, a reminder email will be sent.
Brought to you by the Schreyer Honors College.
3:00—5:00 p.m.
Kunkle Lounge,
Hammond
Building
Brought to you by the Penn State SBDC, the IST Consulting, the Happy
Valley Communications, and the Nittany Consulting Group.
Freeman
Auditorium (HUB)
Learn from a practicing immigration attorney:
 options for working in the United States after graduation: B-1, EB-2,
EB-5, E1, and E2 visas
 what kind of work you can and cannot do while on an F-1 or J-1 visa
 what kind or work you can and cannot do while on OPT or an H-1b
visa
 establishing companies in your home country in order to partner
with U.S. companies
 Consequences for working without authorization by United States
Citizenship and Immigration Services.
Brought to you by Student Legal Services Division of Student Affairs.
Seminar
GEWpennstate.org
Immigration and Business
#GEWUSA
4:00—5:00 p.m.
#GEWPSU2014
Interactive/
hands-on
I Have an Idea for a Business. Now What?
Stop by Kunkle Lounge, Hammond Building, to meet with
representatives from the Nittany Consulting Group, IST Consulting, and
Happy Valley Communications in collaboration with the Penn State
SBDC to chat about a business idea. Assistance is always free and
confidential. This session is an expansion of a service offered every
Tuesday and Thursday during the semester and is open to all Penn
State students, staff, and faculty.
11
TUESDAY NOV 18
Time
Event
4:00—5:00 p.m.
ENTI Minor: Is E for Me? Why College Is the Ideal Time to Start a
Business
Foster
Auditorium,
Paterno Library
Panel discussion
Interact with a panel of current Penn State students who actively run a
business, students who lead entrepreneurship-oriented student
organizations on campus, and professors who will share some thoughts
about the Intercollege Entrepreneurship and Innovation Minor at Penn
State.
Brought to you by the ENTI Minor and the Penn State SBDC.
5:30—7:00 p.m.
How to Start Your Own Creative Agency
113 Carnegie
Join a panel of entrepreneurs who have each launched and grown their
own creative agencies in State College. They will share their stories, and
discuss the do's and don'ts of getting your business off the ground. If
you've ever dreamed of starting your own agency, you won't want to
miss this panel discussion.
Panel discussion
GEWpennstate.org
This group covers a broad spectrum of agencies ranging from small to
mid-tier. It also covers agencies with varying focuses–photography,
event, marketing, brand, web, and advertising. Finally, it includes
agencies who have (or had) clientele that are local, regional, and
national; some of these clients have been local start-ups.
These agencies have up to six full-time employees. A few have
part-timers, and a few have hired College of Communications advertising students for internships.
Brought to you by the Creative Professionals of Central Pennsylvania
6:00—7:00 p.m.
158 Willard
#GEWPSU2014
#GEWUSA
Seminar
12
Websites: Session 1 – Competitive, Search Engine Friendly, Social
Media Connection: Understanding and Maximizing Your Web Presence.
Learn about:
considerations for website design, construction, and analysis
 Search Engine Optimization
 smartphone users and mobile apps
 marketing your website
 maintenance
Please visit sbdc.psu.edu/seminars to register.

Brought to you by PennTAP and the Penn State SBDC.
Event
6:00—7:30 p.m.
Research to Start-Up – For Penn State Faculty and Researchers
262 Willard
If you have considered starting a company involving the
commercialization of Penn State research, this is an excellent
opportunity to come and discuss your ideas and get a brief introduction
to the process.
Seminar
This 90-minute overview educates Penn State faculty, researchers, and
graduate students on the steps necessary to take their research from
the labs to starting, managing, and growing their own business.
Please visit sbdc.psu.edu/seminars to register.
Brought to you by the TechCelerator @ State College, Ben Franklin
Technology Partner Central and Northern Pennsylvania, and the
Penn State SBDC.
6:00—7:30 p.m.
16 Borland
Interactive/
hands-on
The Thriving Artist Session 2: Achieving Goals, Effective Marketing and
Building Strong Relationships
RSVP to Angela Smith at ajf7@psu.edu.
New Leaf
Where is the money? There seems to be so much of it out there ripe for
the picking for Start-ups around the country. So how do you get it? First,
it might be wise to slow down, take a deep breath, and see exactly what
you are getting in to, what options there are for your Start-up to get off
the ground and pick up the financing that it needs. We have a panel of
investors and entrepreneurs that ranges from self-financing to angel
investors and venture capitalist, each giving a unique perspective and
insight to help you decide what is best for your company.
Brought to you by Adam Bruskin, (9th year Senior, Economics)
GEWpennstate.org
Where’s the Money?
#GEWUSA
6:30—8:00 p.m.
#GEWPSU2014
As an extension of the Thriving Artist Session 1, and continuing to foster
the well-rounded artist both personally and professionally, Session 2 is
a hands-on, dynamic, and interactive workshop. Attendees will develop
specific goals, create action plans, and form accountability groups to
keep them on track. This workshop is truly “in the trenches,” and
demonstrates how to move from idea to completion.
Pizza provided by the Arts Entrepreneurship Program at 5:30 p.m.
Panel discussion
TUESDAY NOV 18
Time
13
TUESDAY NOV 18
Time
Event
7:00—8:00 p.m.
Websites: Session 2 – Mobile and Credit Card Tools: Understanding
What Mobility Is all About, and the Use of Credit Card Tools
158 Willard
Seminar
Learn about:
keyword research – discovering what people search for that
matches your products/services
 effective keyword use – how to properly use keywords in various
objects and attributes of a website
 link profile – understanding this critical aspect and how to
improve it
 examples, samples, web-based tools, best practices, and more
will be presented
Please visit sbdc.psu.edu/seminars to register.

Brought to you by PennTAP and Penn State SBDC.
7:30—9:00 p.m.
Take a Risk: Study, Work, or Live Abroad
113 Carnegie
Shannon Sweeney will moderate a panel of students who chose a path
that is similar to starting a business–an experience that cannot be
taught or duplicated in a classroom and involves risk, challenges, and
the ability to solve unexpected problems when needed. The experience
of studying, living, or working abroad fits perfectly into the themes of
GEW about “…spotting opportunities, taking risks, solving problems,
being creative, building connections, and learning from both failure and
success. It is about…making your mark on the world…doing good while
doing well at the same time.” So come with an open mind and meet
four students who had very different experiences. Listen to how those
experiences have influenced their college career path.
#GEWPSU2014
#GEWUSA
GEWpennstate.org
Panel discussion
14
Brought to you by Penn State SBDC, the College of Communications,
and the ENTI Minor.
8:00—9:00 p.m.
Find Your Passion and Get Connected
New Leaf
Initiative, 243
South Allen St.,
Third floor
“Find your Passon and Get Connected” is a networking event for
students to mix with community members with a surprising
twist! Whether your passion is a social venture or a business start-up,
finding people to get you there can be the difference between the idea
staying in your head or becoming something to change the world.
Networking
Brought to you by Nittany Entrepreneurs.
Event
8:00—9:00 a.m.
Start-up Coffee at New Leaf
New Leaf
Initiative, 243
South Allen St.,
Third floor
A group of fellow start-up business owners and employees in the area
meets each Wednesday morning at 8:00 a.m. at New Leaf Initiative on
the third floor of the State College Municipal Building. It's a chance to
start off your day with some free, delicious coffee, and meet and hang
out with other local entrepreneurs and employees in the area. This
event is open to all students and community members as part of GEW.
Networking
Brought to you by New Leaf Initiative.
9:00—10:00 a.m. WiNGs Entrepreneurial Showcase
New Leaf
Initiative, 243
South Allen St.,
Third floor
The annual Women’s Network Group (WiNGs) Member Showcase,
hosted at New Leaf, highlights the diverse and exciting businesses run
by local women entrepreneurs. Join us in our open venue to learn more
about these women-owned businesses operated in Centre County.
Networking
Brought to you by New Leaf Initiative and Women’s Network Group.
11:15 a.m.—
12:30 p.m.
Legal Issues for Journalists
HUB Auditorium
Brought to you by the College of Communications, ENTI Minor, and
Penn State Law.
Entrepreneurs’ Start-Up Tour
Invitation only. Please contact Bob Beaury (rjb34@psu.edu), Phil Boyer
(pboyer@engr.psu.edu), Anne Hoag (amh13@psu.edu), Liz Kisenwether
(exk13@psu.edu), or Frank Koe (fkoe@engr.psu.edu).
Brought to you by the ENTI Minor.
GEWpennstate.org
Meet at Galbraith Lounge in the HUB at 11:15 a.m. Take a tour of three
Meet at Galbraith local start-ups and talk to the movers and shakers of each company.
We'll start at Cloud My Office where we'll be met by President Alan
Lounge (HUB)
Erdley. Down the block 5+ minutes is Videon Central where we'll chat
Tour
with their president and have lunch from the gardens at Videon. We'll
finish up at Avail Technologies to see how they have made themselves
successful. The van will pick us up and have us back to campus by 2:15
p.m. for your next class.
#GEWUSA
11:15 a.m.—
2:15 p.m.
#GEWPSU2014
Expanded class
Students from the Arts, Sports, and Entertainment Law Clinic at Penn
State Law will cover business law basics for journalists, from how (and
whether) to incorporate, to protecting intellectual property.
WEDNESDAY NOV 19
Time
15
WEDNESDAY NOV 19
Time
Event
11:30 a.m.—
1:30 p.m.
Ag300 Idea Pitch Celebration Lunch Event for PSU 1000 Pitches
Forest Resources
Building Lobby
GEWpennstate.org
#GEWUSA
#GEWPSU2014
RSVP by email at bit5085@psu.edu.
Competition
Brought to you by the AgSci Entrepreneurship and Innovation Program.
noon—1:00 p.m.
Outreach Toastmasters Penn State Laureate
121 Outreach
Building
The 2013–14 Penn State Laureate, Ken Womack, will be speaking at
the November 19 meeting of the Outreach Toastmasters. The Penn
State Laureate is a full-time faculty member who is assigned half-time
to serve as the University Laureate for one academic year. The Laureate
is a highly visible representative of the University and works to bring
greater visibility to his or her own work, bring credit to Penn State, and
add a more human dimension to the conduct of usual affairs and
business of the Commonwealth, the University, and communities.
Interactive/
hands-on
16
Celebration lunch from 11:30 a.m. to 1:30 p.m. Student club THON
awards will be handed out at 12:15pm
Dr. Womack will speak about the importance of public speaking—
whether formal or informal—while sharing his experiences along the
path to being named Penn State Laureate. Our guest will speak for
approximately 30 minutes, and then we will have time for some of our
traditional Toastmasters agenda items—Table Topics and the Timer
Report. Table Topics is a fun way to work on your impromptu speaking
skills and everyone is invited to participate!
Everyone is welcome to join the Toastmasters for this special meeting
event, November 19 from noon to 1:00 p.m. in Room 121 of the
Outreach Building in Innovation Park.
The Outreach Toastmasters, when not hosting special events, meet the
first and third Wednesday of every month in Rm. 413 of the 329
Building in Innovation Park. Guests are always encouraged to stop by
and see the new face of Toastmasters.
Please reserve with Shawna Cassick (smm52@psu.edu) no later than
Friday, November 14.
Brought to you by Outreach Toastmasters.
Event
noon—1:00 p.m.
Women Entrepreneurs’ Roundtable Luncheon
New Leaf
Initiative, 243
South Allen St.,
Third floor
Invited community leaders and Penn State faculty, staff, and students
will learn from a panel of successful woman entrepreneurs. The woman
entrepreneur that Centre County’s new Athena PowerLink program has
selected to mentor this year will be announced at this luncheon.
Networking
By invitation only. Please call the Penn State SBDC 814-863-4293 ask
for Leslie for information.
Brought to you by the New Leaf Initiative and the Penn State SBDC.
3:30—4:30 p.m.
Background Research for Entrepreneurs with Penn State Libraries
302 Paterno
Library
There are wonderful resources available to you as Penn State students
and faculty.
Interactive/
hands-on
Learn to:



WEDNESDAY NOV 19
Time
use library databases for market research
discover the barriers and costs for start-ups
understand venture capital
Resources for conducting industry and company research and
discovering the competitive landscape will also be discussed.
Brought to you by the Penn State Libraries.
Business Resources Class—Schlow Centre Region Library
Schlow Centre
Region Library
Gain practical experience with free resources available at your public
library. Discover rich data that will help you develop business analyses,
perform market research, and keep abreast of emerging trends.
Call the Schlow Library’s Reference Desk to make a reservation
814-235-7816.
Brought to you by the Schlow Centre Region Library.
PROMO EVENTS 4
SUNDAY 5
Passport qualified event
MONDAY 6–8
TUESDAY 10–14
WEDNESDAY 15–20
See website for online viewing address
THURSDAY 21–23
Registration required
GEWpennstate.org
Key to Program
#GEWUSA
Interactive/
hands-on
#GEWPSU2014
4:00—5:00 p.m.
17
WEDNESDAY NOV 19
Time
Event
5:30—6:30 p.m.
Women Entrepreneurs in Film: An Evening with Distributor
Nancy Gerstman of Zeitgeist Films and Filmmaker Pearl Gluck
The State
Theatre
Discussion and
Screening
Discuss what it takes to be in the film industry for more than 25 years,
explore the relationship between filmmakers and their distributors, and
screen one of Ms. Gerstmans acquisitions, Divan (2004), a
documentary film directed and produced by Film/Video
Professor Pearl Gluck.
Ms. Gerstman and her partner, Emily Russo, co-founded Zeitgeist Films
in 1988. Since then, six of their films have been nominated for
Academy Awards and one (Nowhere in Africa) has won the Academy
Award for Best Foreign Language Film. Their films have been honored
by festivals throughout the world with Grand Prizes at Cannes, Berlin,
Sundance and IFDA in Amsterdam.
Divan (2004) is an award-winning documentary which follows the quest
for a turn of the century Hungarian couch upon which grand rabbis have
slept. The film aired on the Sundance Channel, showed theatrically at
New York's Film Forum, and premiered at the Tribeca Film Festival in
New York.
GEWpennstate.org
Brought to you by the College of Communications, Jewish Studies, and
The State Theatre.
5:30—6:30 p.m.
Bitcoin and Cryptocurrencies—The Decentralized Revolution
110 Smeal
Auditorium
Bitcoin is the most disruptive technology since the Internet. Its
decentralized nature is revolutionizing global finance, security, and
commerce and is making its way into large retailers and thousands of
small businesses around the world. Not controlled by any government
or central bank, bitcoin is the currency of the Internet. Come to learn
more.
Expanded class
#GEWPSU2014
#GEWUSA
Brought to you by the Farrell Center for Corporate Innovation and
Entrepreneurship (FCFE).
18
Don’t forget to Tweet!
#GEWpennstate
Event
6:00—7:30 p.m.
The Thriving Artist Session 3: Money Management and Asset Creation
16 Borland
Most artists need to be better with their money than the typical
nine-to-five individual because artists’ income can be seasonal. They
also need to realize that the financial decisions they make or do not
make early on can severely affect their future. We, as a community of
artists, are too vibrant and too talented to allow that to be our fate. This
“rubber meets the road” workshop moves to correct this pervasive
issue. Participants will delve into their own financial situation, look at
their perspective and relationship to money, and create ways to
generate income, while keeping their art as the main career focus.
Interactive/
hands-on
WEDNESDAY NOV 19
Time
Pizza provided by the Arts Entrepreneurship program at 5:30 p.m.
RSVP to Angela Smith at ajf7@psu.edu.
6:00—7:30 p.m.
262 Willard
Seminar
The Second Step of Starting a Small Business: How to Write a
Business Plan
After attending First Step on November 17, this is your next step.
Learn to:
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entrepreneurs/people considering starting a business
existing business owners who want to check up on their operations
Brought to you by the Penn State SBDC and SPE Federal Credit Union.
GEWpennstate.org
Please visit sbdc.psu.edu/seminars to register.
#GEWUSA
Who Should Attend?
#GEWPSU2014

create a mission statement
conduct research for your plan
identify your target market(s)
define your overall market strategy
determine funding need
explore why every business plan needs a cash flow statement,
income statement, and balance sheet
review a sample business plan step-by-step
19
WEDNESDAY NOV 19
Time
Event
6:30—7:30 p.m.
U.S. Banking Basics for International Students
158 Willard
Learn about:
Seminar
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
types of banks
credit and how it works
why to utilize a bank
different accounts that are available and how they work
what you need to start a business
Entrepreneurs and international students considering starting a
business and who need to know more about American banking should
attend.
Please visit sbdc.psu.edu/seminars to register.
Brought to you by the Penn State SBDC and Citizens Bank.
6:30—7:30 p.m.
158 Willard
GEWpennstate.org
Seminar
Learning from Experience: Reliably Building Mobile and Web Apps
Hear from the leaders of two seasoned design and development
companies about lessons learned from dozens of projects over the past
several years. Dan Rowland and Scott Woods will describe their strategy
for predictably creating successful web and mobile applications, and
how you can apply these lessons. This won’t just be conceptual: they
will explain these concepts by showing the materials for an active
project — a mobile app for a new start-up. Half of the time will be
reserved for a QandA session so that you can address specific questions about your own apps and ideas.
Learn to:
 handle graphic design
 handle interface design
 organize programming
 choose a mobile platform: native vs hybrid vs HTML5
 cut corners — going fast vs good engineering
 avoid blind spots in your strategy and organization
 recruit co-founders
 position your business against the competition
#GEWPSU2014
#GEWUSA
Brought to you by Rowland Creative and West Arete.
20
6:00—7:30 p.m.
Women in Technology and Science
262 Willard
Join a panel of successful women in technology and science to learn
how their passion carried them over their challenges. Moderated by
Dr. Liz Kisenwether, Director of the Intercollege Entrepreneurship
and Innovation Minor.
Panel discussion
Brought to you by the ENTI Minor and the Penn State SBDC.
Event
10:00 a.m.—
2:00 p.m.
Agricultural Sciences Entrepreneurship and Innovation Program Space
Open House Event
6 Armsby
The Agricultural Sciences Entrepreneurship and Innovation (EandI)
Program is sponsoring an open house to showcase the College's space
for its EandI Program. The space is geared toward facilitating
interaction with students, faculty, industry, alumni, and staff around
EandI.
Tour
Brought to you by the AgSci Entrepreneurship and Innovation Program.
11:00 a.m.—
noon p.m.
133 Rodney A.
Erickson Food
Science Building
Expanded class
THURSDAY NOV 20
Time
Global Entrepreneurship in the Organic Foods Market
Mr. Anderson is the founder of Sustainable Strategies—Advisors In Food
and Agriculture, an advisory firm providing strategic services regarding
food, livestock, and agricultural businesses and organizations; valueadded product development and processing; organic agricultural
systems, operations, and certification; cooperative development;
community development; government relations and policy; and
international trade analysis, strategies, and market development.
Brought to you by the AgSci Entrepreneurship and Innovation Program.
Chamber of Business and Industry of Centre County (CBICC) Expo
The Penn Stater
Conference
Center Hotel
Celebrate Centre County! This year’s expo will showcase businesses
and organizations from all over Centre County, and will be free to the
public. The County Cuisine feature will provide samples from local
restaurants and caterers throughout the day, and the Networking
Pavilion will offer opportunities for Speed Networking and other events.
Networking
2:30—3:45 p.m.
108 Wartik
An entrepreneurial story of growing a company and being successful in
the face of adversity. yodock.com
Brought to you by AgSci Entrepreneurship and Innovation Program
GEWpennstate.org
Expanded class
Management 215: Entrepreneurial Mindset with Guest Speaker
Joe Yodock
#GEWUSA
Brought to you by HealthSouth Nittany Valley Rehab (Networking
Pavilion) and the Chamber of Business and Industry of Centre County.
#GEWPSU2014
noon—6:00 p.m.
21
THURSDAY NOV 20
Time
Event
3:00—5:00 p.m.
I Have an Idea for a Business. Now What?
Kunkle Lounge,
Hammond
Stop by Kunkle Lounge, Hammond Building, to meet with
representatives from the Nittany Consulting Group, IST Consulting, and
Happy Valley Communications in collaboration with the Penn State
SBDC to chat about a business idea. Assistance is always free and
confidential. This is an expanded session of a service that is offered
every Tuesday and Thursday during the semester and is open to all
Penn State students, staff, and faculty.
Interactive/
hands-on
Brought to you by the Penn State SBDC, IST Consulting, Happy Valley
Communications, and the Nittany Consulting Group.
4:15—5:15 p.m.
Voices from the Field: Tim Kerchinski
362 Willard
In today’s marketplace it is imperative that business management
teams are able to adjust their social style to create better working
relationships with team members and customers. During this session,
we will explore the traits of assertiveness and responsiveness to help
determine each participant’s dominant social style. In addition, ways to
identify other’s social styles will be explored. We will then discuss ways
that we all can modify our behaviors to be more in harmony with those
who have different styles from our own.
Interactive/
hands-on
22
IST Start‐up Week April 13–17, #GEWPSU2014
#GEWUSA
GEWpennstate.org
Brought to you by PennTAP and the College of Engineering.
04.01.15
futuresummit.psu.edu
Event
6:00—7:30 p.m.
Crowdfunding: Thomas J. Sharbaugh, partner in Morgan Lewis's
Business and Finance Practice
118 Katz
Seminar
Almost everyone has heard about crowdfunding by now, but do you
know how it can be used by entrepreneurs? This workshop will describe
the two primary types of crowdfunding—donation and investment—and
explain how entrepreneurs have been using the Internet to raise seed
and early stage funding from investors around the world.
The topics will include:

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most popular crowdfunding platforms
academic research crowdfunding sites
giving rewards for different donation levels
donations vs. investments
application of securities laws to investment crowdfunding
crowdfunding directed solely to “accredited investors”
crowdfunding vs. other types of investment funding
single-state crowdfunding
universities’ use of start-ups vs. licensing to commercialize
technology
THURSDAY NOV 20
Time
Brought to you by Penn State Law.
The co.space
244 E. Nittany
Ave.
State College
Registration is preferred (internshippotluck2014.eventbrite.com),
walk-ins accepted.
Brought to you by the co.space and the Centre Region Entrepreneur
Network.
GEW Wrap-up Event.
GEWpennstate.org
The co.space is a global network of homes for change makers, with the
flagship location in State College. Driven students and experienced
young professionals live together under one roof with the goal to go and
make the world a better place. For individuals interested in
entrepreneurship, innovation, and change-making, this is the community for you. Stop by to check out the home in action and
visit thecospace.com for more info.
#GEWUSA
Interactive/
hands-on
Community Entrepreneurship Night featuring Internship Potluck
This town/gown community event is an excellent opportunity to meet
local business owners who have internship openings for the spring,
enjoy a free meal, and network with other student entrepreneurs. The
evening serves as a local career fair where you can relax and share a
meal with potential employers.
#GEWPSU2014
6:00—8:00 p.m.
23
GEWpennstate.org
SAVE
THE
DATE
November
15–20, 2015
ENGAGE. CONNECT. ATTEND.
“Shark Tank” Type Competition
to Debut at GEW 2015
Compete for dollars to
start your business!
Details soon at gewpennstate.org.
University
INC.U
This publication is available in alternative media on request. Penn State is committed to affirmative action, equal opportunity,
and the diversity of its workforce. U.Ed. OUT xx-0xxx/xx-SBDC-0003
Copyright © 2014 The Pennsylvania State University.