IAAPA Attractions Expo 2014 Prospectus

2014 EXHIBITOR & SPONSOR PROSPECTUS
BIG STARTS HERE
SECURE YOUR BOOTH SPACE NOW.
CONFERENCE: NOV. 17–21, 2014 • TRADE SHOW: NOV. 18–21, 2014
ORANGE COUNTY CONVENTION CENTER • ORLANDO, FLORIDA, USA • WWW.IAAPA.ORG/IAAPAATTRACTIONSEXPO
BIG STARTS HERE!
“IAAPA Attractions Expo has allowed our company
to expand markets around the world. We now have
customers based in 17 countries and looking to
add more. What a great show!”
“We have not found a better way to meet potential clients and
network with our fellow industry people than IAAPA Attractions
Expo. Considering our industry is spread around the world, it’s
great to get everyone in one big room for a week!”
JUSTIN WOODRUFF, GM • SANDY CREEK MINING COMPANY
DAVID GREEN, PRESIDENT • VISUAL TERRAIN INC.
WHAT ATTENDEES ARE SAYING ABOUT IAAPA ATTRACTIONS EXPO
IAAPA HAS A STRONG REPUTATION
for high-quality events, and provides a premier venue for
suppliers and manufacturers to connect, learn, and to
conduct business with parks, facilities and attractions
from around the world. When investing your marketing
dollars in 2014, be sure to include the one industry buying
event that will have a positive impact on your sales goals
for 2014 and beyond—IAAPA Attractions Expo 2014.
YOU’LL FIND MORE THAN 27,000
qualified amusement park and attractions buyers from
more than 100 countries meeting at IAAPA Attractions
Expo. Connect with buyers from:
• Amusement Parks
• Resorts
Theme
Parks
•
• Museums
• Attractions
• Aquariums
• Water Parks
• Zoos
Family
Entertainment
Centers
•
• Casinos
95%
92%
79%
6-15
AGREE OR STRONGLY AGREE THAT
IAAPA ATTRACTIONS EXPO IS THE MOST
IMPORTANT INDUSTRY EVENT.*
AGREE OR STRONGLY AGREE THAT IAAPA ATTRACTIONS
EXPO BEST REPRESENTED THE VAST ARRAY OF
PRODUCTS AND SERVICES FOR THEIR INDUSTRY.*
AGREE OR STRONGLY AGREE THAT THE PRODUCTS/
SERVICES REPRESENTED ON THE SHOW FLOOR ARE
RELEVANT TO THEIR BUYING DECISIONS.*
THE AVERAGE AMOUNT OF TIME ATTENDEES
SPEND ON THE SHOW FLOOR.*
HOURS+
*SOURCE: IAAPA ATTRACTIONS EXPO 2013 POST-EVENT SURVEY
EXHIBITOR OPPORTUNITIES IAAPA GLOBAL EXHIBTORS
The key to marketing and sales success is knowing where to showcase
your products, find the right buyers, and make a big impact while
maximizing your return on investment. IAAPA Attractions Expo gives
you the opportunity to showcase your newest products, highlight and
promote your brand, meet face-to-face with buyers, and participate in
exceptional networking events. Participation in this show translates
into valued assets that will serve you year-round.
Companies that exhibit in all three IAAPA Expos in 2014 (must exhibit at
IAAPA Attractions Expo 2014, Asian Attractions Expo 2014 and Euro Attractions
Show 2014) will receive a $1-per-square-foot discount.
EXHIBIT INVESTMENT
INDOOR EXHIBITS
• US$21.15 per sq. ft.
• US$250 per open corner (400 sq. ft. min. required for corner booth)
• US$493 IAAPA Membership/Renewal
Membership required for exhibition
“This was my 35th IAAPA show and it just seems
to be getting better every year. The event
performed very well on all counts with an
impressive lineup of speakers and educational
seminars coupled with a trade show that is better
than any other in the world.”
OUTDOOR EXHIBITS
• US$8.50 per square foot (400-999 sq. ft.)
• US$7.50 per square foot (1,000–2,999 sq. ft.)
• US$6.50 per square foot (3,000+ sq. ft.)
Reserve your booth space today by filling out a contract NOW!
Visit WWW.IAAPA.ORG/IAAPAATTRACTIONSEXPO to download a
contract and view the floor plan.
JOHN WOOD • CHAIRMAN AND CEO, SALLY CORPORATION
THE FIRST-TIME EXHIBTORS PAVILION SELLS OUT EVERY YEAR!
91%
FIRST-TIME EXHIBITORS AGREED OR STRONGLY AGREED THAT
THEY WERE SATISFIED WITH THEIR EXHIBITING EXPERIENCE.
The First-Time Exhibitors Pavilion has featured many new and exciting companies. New exhibitors attract new,
qualified buyers across all attractions communities who are looking for the latest innovations and ideas to boost
revenues and deliver exciting visitor experiences. To learn more about the benefits of the pavilion, visit
www.IAAPA.org/newexhibtor
Questions about the First-Time Exhibitors Pavilion? Please contact the Exhibit Sales Team at +1 703/836-4800 or
via email at exhibitsales@IAAPA.org.
“The quality of buyers was beyond expectations. A very successful show for us as first-time exhibitors.”
TIM LEETS, DIRECTOR OF MARKETING • LIBERTY SYNERGISTICS INC.
IAAPA.ORG/ IAAPAATTRACTIONSEXPO
THREE GREAT SHOWS
IAAPA Attractions Expo is produced by the International Association of Amusement Parks and Attractions (IAAPA). IAAPA is a nonprofit organization
dedicated to the promotion and prosperity of the attractions industry worldwide and the leader in connecting buyers and suppliers. From our largest
annual gathering, IAAPA Attractions Expo in the United States, to Asian Attractions Expo, to Euro Attractions Show, IAAPA covers the globe.
Maximize your exposure with our one-of-a-kind sponsorship opportunities!
IAAPA ATTRACTIONS EXPO
is the largest international trade show
for the attractions industry, with more
than 27,000 attractions professionals
attending from around the world and
from facility types, including large and
small amusement parks, water parks,
family entertainment centers, zoos,
aquariums, sports arenas, museums,
casinos, and more. This is the key
opportunity each year to showcase
your products and services to buyers
from around the globe.
ASIAN ATTRACTIONS EXPO
is the largest conference and trade show
for the multibillion-dollar attractions
industry in Asia. This is your chance to
have direct contact with industry buyers
who participate in the four-day event to
learn what’s new and make purchases
that will enhance their guest experience.
EURO ATTRACTIONS SHOW
is Europe’s only trade show exclusively
dedicated to the European leisure and
attractions market. EAS welcomes more
than 8,000 buyers from all sections of
the industry, including theme parks,
amusement parks, family entertainment
centers, bowling alleys, water parks,
carnivals, attractions, zoos, museums,
aquariums, and much more. These buyers
come from more than 80 different countries,
giving exhibitors greater buyer exposure.
IAAPA ATTRACTIONS EXPO 2014
17–21 NOVEMBER 2014
Orange County Convention Center
Orlando, FL, USA
ASIAN ATTRACTIONS EXPO 2014
17–20 JUNE 2014
China National Convention Center
Beijing, China
EURO ATTRACTIONS SHOW 2014
23–25 SEPT 2014
Amsterdam RAI
Amsterdam, The Netherlands
IAAPA ATTRACTIONS EXPO 2015
16–20 NOVEMBER 2015
Orange County Convention Center
Orlando, FL, USA
www.IAAPA.org/IAAPAATTRACTIONSEXPO
ASIAN ATTRACTIONS EXPO 2015
16–19 JUNE 2015
Hong Kong Convention & Exhibition Centre
www.IAAPA.org/ASIANEXPO
EURO ATTRACTIONS SHOW 2015
6–8 OCTOBER 2015
The Swedish Exhibition & Congress Centre
Gothenburg, Sweden
www.IAAPA.org/EAS
WHAT DO I GET AS AN EXHIBITOR?
•
•
•
•
Access to more than 27,000 qualified industry executives
8-foot-high back drape, 4-foot-high side drape
Complimentary sign with company name and booth number
Listing in the 2014 Conference and Trade show Program with an option
to upgrade for a fee *
• Interactive Floor Plan listing featuring exhibitor profile information
available on the free exhibition mobile app
96%
• Use of on-site press room to showcase products and press releases*
• Complimentary exhibitor badge registration and guest passes for
your top customers
• Trade show floor tours, media kits, and press release in advance
about new product*
• Free access to exhibitor awards program if you sign up
• Access to the exhibitor lounge
• A robust and industry-leading Intellectual Property program
INDICATE IAAPA
ATTRACTIONS EXPO 2013
WAS A “PRODUCTIVE AND
POSITIVE EXPERIENCE.”
*Contact the Expo team for more details.
86%
OF ALL EXHIBITORS RATED THE
VALUE OF EXHIBITING AT IAAPA
ATTRACTIONS EXPO 2013 AS
“GOOD” OR “EXCELLENT.”
SUBMIT YOUR CONTRACT NOW! 90% of the Trade show floor is reserved. Don’t miss out!
“Strong, high-quality traffic that generates solid sales leads
continues to be the hallmark of the IAAPA Attractions Expo.”
BOB DOMKOWSKI, AMUSEMENT MARKET MANAGER/ENGINEERING CONSULTANT • XYLEM INC. - FLYGT
START BIG BY DIRECTING BUYERS TO YOUR BOOTH
IAAPA’s comprehensive and targeted exhibitor marketing campaign leading up to the Expo reaches buyers you want to do business with. Take advantage
of unparalled support services like these:
• Show attendees where they can find you on the exhibit floor by using the virtual floor plan or requesting digital booth upgrades.
Load coupon or show-only promotion, upload press releases and highlight your top products, and give buyers an even
greater incentive to make your booth a priority stop. www.IAAPA.org/digitalbooth
• Enjoy the convenience and accessibility of the popular trade show floor vendor tours that fast-track buyers directly
to your booth.
• Bringing a new product or service? IAAPA wants to help spread your news to prospective buyers, the consumer and business
media, and attractions industry and leisure trade publications throughout the world. Please e-mail pressoffice@IAAPA.org.
• Advertise in Funworld, the official magazine of IAAPA that reaches subscribers with the most purchasing involvement for
products and services within their organizations. Other avenues include the Show Daily, News Flash newsletter, or the
Conference and Trade Show Program. E-mail Brian Skepton at bskepton@IAAPA.org for more information.
WWW. IAAPA.ORG/IAAPAATTRACTIONSEXPO
ASIAN SALES OFFICE • Phone: +852 3796 2569, Fax: +852 3006 4358
NORTH AMERICAN SALES OFFICE • Phone: +1 703/836-4800, Fax: +1 703/738-7460
FOR MORE INFORMATION CONTACT ONE OF OUR IAAPA GLOBAL OFFICE LOCATIONS:
CONTACT:
INDUSTRY
LEADER
EUROPEAN OFFICE • Phone: Tel: +43 (0) 22 162 915 or Tel: +39 339 5384196
ONE
Founded in 1918, the International Association of Amusement Parks and Attractions (IAAPA) is the largest international trade
association for permanently situated amusement facilities and attractions worldwide and it is dedicated to the preservation and
prosperity of the attractions industry. IAAPA represents more than 4,500 member companies, including amusement parks, theme
parks, attractions, family entertainment centers, water parks, zoos, aquariums, museums, science centers, resorts, and suppliers
in more than 90 countries. The association’s global headquarters is in Alexandria, Virginia, United States, and it maintains regional
offices in Brussels, Mexico City, and Hong Kong. www.IAAPA.org.
SPONSORSHIP OPPORTUNITIES
MAXIMIZE YOUR INVESTMENT. STRENGTHEN YOUR BRAND. OUTSHINE YOUR COMPETITION.
Don’t just hear about the benefits from us. IAAPA achieved
a 91% retention rate in sponsors from 2012-2013.
Here is what many 2013 sponsors had to say!
The IAAPA Attractions Expo 2014 Sponsorship Program offers
your company many exciting opportunities to increase your
exposure at the Conference and Trade Show.
IAAPA sponsorships are designed to:
• Differentiate your company from competitors
• Expand your reach beyond the trade show floor
• Increase your corporate visibility
• Associate your brand with important topics, speakers,
and industry events
“This was our first year as a sponsor at the IAAPA Attractions Expo and the
experience exceeded all our expectations. The exposure was great, the IAAPA
staff were fantastic, and the value we received was excellent. We look forward
to sponsoring again next year.”
Available sponsorship
opportunities include
special events such as: the
Brass Ring Awards • Lunch and
Learn • Chairman’s Reception
• IAAPA Celebrates • Kickoff
Event
Targeted events are also
available to sponsor, such as
the Water Park Reception •
Latin American Reception •
FEC Reception • Asia-Pacific
Breakfast • European
Reception • Carnival
Reception • Amusement
Parks and Attractions Lunch
We are also seeking sponsors for programs such as the Expo
Bags • the Show Ambassadors • Onsite Maps • Registration
Confirmation E-mail
Please see the enclosed insert for full descriptions of all
available opportunities.
This year, sign up as an Official Sponsor
and receive benefits such as attendee lists, logo exposure,
Trade Show Program exposure, Funworld magazine
exposure, one-on-one networking opportunities,
complimentary tickets, acknowledgment by speakers and
on www.IAAPA.org, and more. For 2014, four levels of
sponsorships are available across a variety of events,
programs, and services.
Act now as many opportunities are already sold out or are
selling out quickly! To discuss IAAPA Attractions Expo 2014
sponsorship, contact Emily Popovich at epopovich@IAAPA.org
or call +1 703/342-7159.
PATRICK FRICKLETON, DIRECTOR OF MARKETING • CORE CASHLESS LLC
“Sponsoring an event at IAAPA Attractions Expo is a great way to get additional
exposure and show your support of the industry. I love that IAAPA works with you
directly to find out what is important to your company, and they work hard to find
win/win solutions to make that happen.”
CASSIE FOERY, SENIOR THEME PARK CHANNEL MANAGER • THE COCA-COLA COMPANY
“We appreciate the support IAAPA gives its members, and sponsorship
opportunities are a good example. This communication opportunity with clients
is very helpful to business relationships.”
RICHARD LONG, SALES MANAGER • BENCHMARK GAMES
“Sponsoring IAAPA not only ensures a high-quality, well-arranged tradeshow,
but also enables us to increase our exposure as a company.”
ERIC PASTOOR, VP GLOBAL OPERATIONS • PRICETAG BV
“At Polin, we are very satisfied with the sponsorship outcomes we have gained by
IAAPA sponsorship programs. We strongly encourage companies to choose from
one of the sponsorship opportunities.”
SOHRET PAKIS, MARKETING MANAGER • POLIN
“Sponsorship of IAAPA events is a great way to connect to specific target audiences
within the IAAPA community.”
JEROEN NIJPELS, PRINCIPAL • JNE&LC
“The 2013 IAAPA Attractions Expo Kickoff Event was excellent and Leisure
Development Partners was proud to play our part as sponsor. IAAPA sponsorship
helps reinforce our brand and introduces us to industry newcomers.”
MICHAEL COLLINS, SENIOR PARTNER • LEISURE DEVELOPMENT PARTNERS LLP
WWW.IAAPA.ORG/SPONSORSHIP