Channel Middle East

media information 2015
Editorial Mission
C
hannel Middle East and Channel Arabic, the
English and Arabic version’s of ITP Technology’s
channel publications, have been serving the IT
channel community as the pre-eminent source
of information and strategic guidance for more
than a decade. With a strong focus on the Middle East
and North African markets, and on the global technology
industry, the magazines are the market leaders in channel
news, delivering intelligence, actionable advice and
forward-thinking business strategy to the IT channel. In
addition, both titles are the the only channel magazines in
the MENA region with qualified, audited circulation figures
from BPA Worldwide.
Today, Channel Middle East and Channel Arabic offer
a broad portfolio of media and events, including print
magazines, website, eNewsletters, tablet apps, roundtable
discussions, awards programs and conferences, to engage
with our loyal and expanding channel audience in a variety
of forums.
Channel Middle East and Channel Arabic cover the whole
spectrum of the IT channel, from high-end enterprise
vendors, systems integrators, value-added distributors and
resellers, to the retail channel and hardware IT traders, across
the GCC, Levant, North Africa and beyond. The magazines offer a
compelling mix of news, incisive analysis and in-depth features,
that help our readers to develop their channel and sales
strategies, understand emerging markets and opportunities,
and influence customer buying decisions. Channel marketing
staff at technology companies in the region have recognised the
value in the Channel portfolio, and have successfully leveraged
the Channel ecosystem of products and services to brand,
recruit, enable and educate channel partners.
2015 editorial calendar - channel middle east
January
2015 Channel Outlook
Developing Mobile Apps
Companies To Watch 2015
February
Channel Credit Schemes
Data Centre Infrastructure
Quarterly Focus – North Africa
March
Top 25 Channel Marketers
Profiting From Cloud Services
IT Solutions Distribution
April
Channel Middle East Awards
Enterprise Apps
Building A Big Data Practice
May
Power Retailers
Wearable Computing
Digital Signage Solutions
June
Distributor Power List
Mobile Application Management
Quarterly Focus – Levant Region
July
Software-Defined Everything
End Point Security
Partner Programmes
August
SI Power List
State of SI Channel
Quarterly Focus – East Africa
September
Dubai Computer Street in Focus
Training & Partner Certifications
State of IT Distribution
October
Channel Champions Top 50
Managed Security Services
Channel Confidence Survey 2015
November
GITEX Review
Enterprise Storage
Quarterly Focus – GCC
December
2015 Market Review
Women of the Channel
SMB Business Apps
supplements English // Feb: A-Z Distribution Guide// May: Reseller Guide
2015 editorial calendar - channel arabic
January
2015 Channel Outlook
Enterprise Storage
Companies To Watch/KSA 2015
February
Channel Credit Schemes
Printing & Print Services
Developing Mobile Apps
March
Top 25 Channel Marketers/KSA
Wireless Networking
Network Security Tools
April
Channel Arabic Awards
Cloud Solutions
IT Solutions Distribution
May
Power Retailers
Wearable Computing
Country Focus/KSA
June
Distribution Power List
Revenue streams for VADs/SIs
Quarterly Focus – Levant Region
July
Software-Defined Everything
Mobile Application Management
Partner Programmes
August
SI Power List
State of SI Channel
End Point Security
September
Computer Street in Focus
Training & Partner Certifications
Quarterly Focus/Egypt
October
Channel Champions Top 50
Data Centre Infrastructure
Channel Confidence Survey 2015
November
GITEX Review
Digital Signage Solutions
Quarterly Focus – GCC
December
2015 Market Review
State of IT Distribution/KSA
Managed Services
supplements Arabic // Feb: A-Z Distribution Guide // Jun: Reseller Guide 2015
* Subject to change at editor’s discretion
readership
channel Middle east circulation
channel arabic circulation
Average qualified circulation, JAN-JUN 2014
Average qualified circulation, JAN-JUN 2014
7,196 copies per month
4,223 copies per month
READERSHIP
READERSHIP
PASS-ALONG READERSHIP OF 3.2 PER COPY
25,317 total readership - print and digital
82% of subscribers have their copy read by two people
or more.
PASS-ALONG READERSHIP OF 3.2 PER COPY
15,955 total readership - print and digital
34% of Channel Arabic subscribers have their copy read by
five people or more.
Editorial
Editorial
97% of readers consider Channel Middle East editorial to be
good or better than other publications in the region.
97% of the readers consider the editorial content to be excellent
or outstanding as compared to other magazines in the sector.
Competitive Advantage
Competitive Advantage
Purchasing Decisions
Purchasing Decisions
87% of the readers consider Channel Middle East to be a
superior or better publication than others in the same
industry within the region.
87% of the readers consider Channel Arabic to be a superior
or better publication than others in the same industry within
the region.
96% of our readers have at some point used Channel Middle
East to make purchasing decisions based on its editorial and
advertising content.
96% of our readers have at some point used Channel Arabic to
make purchasing decisions based on its editorial and advertising content.
*Source: ITP Business Readership Surve y sept, 2014
*Source: ITP Business Readership Surve y sept, 2014
CIRCULATION
Jan – Jun 2014
CIRCULATION
Jan – Jun 2014
CHANNEL arabic
CHANNEL MiddlE east
KSA 21%
Qatar 9.5%
38.8% UAE
Qatar 10%
Kuwait 6.2%
Kuwait 5.1%
Oman 8%
Bahrain 5.3%
50.9% UAE
Oman 4.2%
36% KSA
Bahrain 5%
pass along readership of 3.2 per copy
pass along readership of 3.2 per copy
25,317 readers per month
15,955 readers per month
channel middle east events
The need for channel players to meet the changing demands of their vendor partners and at the same time deliver the added value
that customers have come to expect has led the regional IT channel to mature at a rapid rate. These developments — and the effort,
commitment, and innovation behind them — deserve recognition, not just internally by an organisation’s stakeholders, but by the
channel population as a whole. The annual Channel Middle East Awards held in the UAE and Channel Arabic Awards hosted in Saudi
Arabia, aim to do just that by paying tribute to the outstanding achievements of vendors, distributors, resellers, systems integrators,
retailers and individuals. In addition, the magazines have been instrumental in organising events tailored directly to the needs of the
channel, attracting attendees from across the community of IT vendors, distributors, resellers and retailers, who gather to network,
access market intelligence and discover exciting new opportunities fuelled by the latest channel research.
ADVERTISING RATES
Position
ENGLISH OR ARABIC EDITIONS
ENGLISH & ARABIC EDITIONS COMBINED
Outside Back Cover - A4
AED 34,980 ($9,526)
AED 62,540 ($17,031)
Inside Front Cover - A4
AED 31,270 ($8,515)
AED 54,590 ($14,866)
Inside Front Cover Spread
AED 46,640 ($12,701)
AED 83,740 ($22,805)
Inside Back Cover
AED 26,500 ($7,216)
AED 48,760 ($13,278)
Double Page Spread
AED 32,860 ($8,948)
AED 60,420 ($16,454)
A4 < p.21
AED 25,440 ($6,928)
AED 39,220 ($10,680)
A4 <First Half
AED 23,320 ($6,350)
AED 44,520 ($12,124)
A4
AED 21,200 ($5,773)
AED 36,040 ($9,814)
1/2 A4 Vertical
AED 13,780 ($3,752)
AED 25,440 ($6,928)
1/2 A4 Horizontal
AED 13,780 ($3,752)
AED 25,440 ($6,928)
1/4 Page
AED 7,950
AED 13,780 ($3,752)
($2,165)
Technical Specifications
specification
Trim Size W x H (mm)
Bleed Size W x H (mm)
Type Size W x H (mm)
Double Page Spread
460 x 275
470 x 285
430 x 250
Full Page
230 x 275
240 x 285
200 x 250
Half Page Horizontal
190 x 115
N/A
N/A
Half Page Vertical
90 x 233
N/A
N/A
eNewsletter
enewsletter advertising
FORMAT
DIMENSIONS
FILE SIZE
RATE
Sponsorship Banner
GIF, JPEG
645 X 200px
50KB
AED 15,569 per issue
($4,240)
Marquee Banner
GIF, JPEG
340 X 60px
20KB
AED 9,730 per issue
($2,650)
Vertical Banner
GIF, JPEG
120 X 240px
20KB
AED 7,784 per issue
($2,120)
email marketing
FORMAT
DIMENSIONS
FILE SIZE
RATE
Email Shots
GIF, JPEG, HTML, Text
Width can be reduced or
increased (up to 640px)
100KB
AED 1,050 CPM
Dedicated eMarketing
“One of Channel Middle East’s
qualities is its wide coverage that
is handled by real editors. Editors
that have great knowledge about
the market, vendors, resellers,
etc… Channel Middle East also
impartially covers and features
market players in the region.“
Zeina Al Jamal, GCC Marketing Executive Marketing
Communications Dept, IQPC Middle East
“We believe that with ITP in
general and Channel Middle
East in particular, we can
efficiently address our
target group of enterprise
decision makers and the
distribution channel”
Dr. Roger Hage, Vice President
Marketing and Business Development,
AASTRA Telecom Middle East & North Africa
ADVERTISING contacts
Kausar Syed
Group Sales Manager
T: +971 4 444 3361
GSM: +971 50 758 6672
E: kausar.syed@itp.com
Nader Hudaib
Sales Manager
T: +971 4 444 3693
GSM: +971 50 440 5734
E: nader.hudaib@itp.com
George Hojeige
Sales Director, ITP Technology
T: +971 4 444 3203
GSM: +971 50 502 5532
E: george.hojeige@itp.com
($286) CPM
“Even in the very busy
weeks of the year, reading the Channel Middle
East fresh edition is
always ranked as an
important AND urgent
task to do. It’s part of
the business!”
Mohammad Jweied, Sales Manager,
I-Omega
EDITORIAL contacts
PRODUCTION contact
Manda Banda
Editor, Channel Middle East
T: +971 4 444 3617
E: manda.banda@itp.com
Basel Al Kassem
Production Manager
T: +971 4 444 3388
GSM: +971 50 798 8790
E: basel.alkassem@itp.com
Osaid Kalo
Editor, Channel Arabic
T: +971 4 444 3259
E: osaid.kalo@itp.com