Executive Study Group Topic of January: E

Executive Study Group
Topic of January: E-Business Strategy
How Traditional Industries Offer Superb
Customer Experiences Digitally
Transforming the customer experience is at the heart of e-businesses. The strategy of
customer engagement goes beyond websites and mobile apps to truly change the
customer experience. Therefore, top management cannot delegate technology issues to
IT managers anymore.
We will share how traditional industries, such as Burberry and Starbucks, integrate mobile
technologies to create
unforgettable experiences to grow rapidly.
Seminar details
Date
7 January 2015 (Wednesday)
Time
3:00pm - 5:30pm
Venue
Conference Hall 04, 2/F, Lakeside 2, Hong Kong Science Park
Fee
Free of charge
Language
Cantonese
Speaker
Dr. Mark Lee, Research Director, Asia Pacific Institute for Strategy
Registration
Please register here by 29 Dec (Mon)
Executive Study Group
Topic of January: E-Business Strategy
About the speaker
Dr. Mark Lee, Research Director, Asia Pacific Institute for Strategy
Dr. Mark Lee has extensive experience of research and consulting in the areas of business strategy, supply chain
management and performance transformation. His clients include both multinationals and local enterprises such as
3M, B. Braun, Dairy Farm, First National Bank, General Motor, HACTL, Hongkong Electric, Motorola, Shell Oil, Shui On
Real Estate, Tung Wah Group of Hospitals, etc.
Later he joined The Chinese University of Hong Kong where his
researched on strategy and operations management for 14 years. Dr. Lee was invited by leading associations as
speakers including American Chamber of Commerce, Association of International Accountants, Brand Development
Council, The Chinese Manufacturers’ Association of Hong Kong, Federation of ASEAN Accounting Firms, Federation of
Hong Kong Industries, GS1, Hong Kong Chamber of Insurance Intermediaries, Hong Kong Exporter Association, Hong
Kong Science and Technology Parks Corporation, Society of Registered Financial Planners, etc. He obtained his
graduate degrees from the University of Maryland and the University of Newcastle.
(Biography provided by the speaker)
Note: Programme subject to change without prior notice
For more training details, please visit here.
Enquiry Miss Katrina Yeung (852) 2629 6718 / Mr Antony Kwong (852) 2629 6640
Email katrina.yeung@hkstp.org / antony.kwong@hkstp.org
Web www.hkstp.org