Business Executives Seminar Spring 2015 Prof. Dr. Ilse Scheerlinck
Transcription
Business Executives Seminar Spring 2015 Prof. Dr. Ilse Scheerlinck
Business Executives Seminar Prof. Dr. Ilse Scheerlinck Week 1 Spring 2015 Week 2 26 January Week 3 02 February Week 4 09 February Week 5 16 February Week 6 23 February Week 7 02 March Week 8 09 March Week 9 16 March Week 10 23 March Week 11 30 March Week 12 Spring recess Spring recess 20 April Week 13 27 April Week 14 04 May Week 15 11 May 19 January Introductory lecture by Prof. Scheerlinck on approach Business Executives Seminar, incl. written work Chloé Dungelhoeff Embracing a Corporate Communications Career: what to expect? Frédéric Petitjean Innovation and Value Creation in the Technology Industry Stephen Stacey Lobbying in Brussels: why it matters for business Philippe Huysveld Business relations with Japan Hassan Nasser Public-Private Partnership for health : the case of the Vaccines Industry Mid-term week No lecture Natalia Ryjoukhina The role of finance as a business partner Edwin Mincke Managing international distribution networks: pitfalls and opportunities Toon Vandamme Business relations with China Chris Start Strategic issues in the management of consumer products Guy Nuyts Pricing of pharmaceuticals: perception and reality Mark Bienstman Microfinance: the leverage in the fight against poverty? Gregory Fuchs How companies build and manage brands Final exam week No lecture Important note The BES is a 6 credit course. The course can be attended after registration for a major or free elective and if pre-requisites are met. Non-BES students, faculty members or external visitors who wish to attend individual seminars can contact Prof. Scheerlinck at ischeerl@vub.ac.be.