Becoming a PowerPoint Ninja and Creating Impactful Presentations

Transcription

Claudiu Jojatu
Bold story from a bearded man: about
innovation, sex & discipline
Digital Marketing Meetup
March 4, 2016
Copyright © 2015 Grapefruit SRL. All Rights Reserved.
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GRAPEFRUIT | CLAUDIU JOJATU
“This is a quotation from someone
really smart. It moves the audience
more than the next ten slides.
—My boss & my marketing guy
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GRAPEFRUIT | USER EXPERIENCE DESIGN AGENCY
@JojatuC
/claudiu.jojatu
claudiu.jojatu
/claudiujojatu
claudiu.jojatu@grapefruit.ro
+40 744 656 656
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Once upon a time…
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Experience
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2
3
Business
Developer
Sales
Manager
Strategy
Advisor
 InternetCorp
 BizNovate
 Gazeta Sporturilor
Vulping
 Inteligo Media
 Bucharest
International Film
Festival
AvocatNet.ro
 EnviroJobs.co.uk
 mobuy
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Innovation Rat
&
Co-founder
 RatLabs Business
Accelerator
 Rageapp.io
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Founder
 The Beards Studio
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Chief
Innovation
Officer
 Grapefruit
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Everyday I wanted to…
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Design
Because #design is 99% altruism and 1% egoism.
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#Art is like masturbation, #Design is
like sex. Art, you do for yourself,
design for others.
- Marius Ursache
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#inspiration = skills x passion
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But one day…
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Innovation
Because it doesn't just happen.
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#Innovation is the process of turning
ideas into manufacturable and
marketable form.
- Watts Humphrey
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Our process
1
2
3
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DISCOVER
UNDERSTAND
CLARIFY
DEFINE
 Find the perceived
problem, desired
solution, key
customer segment,
objectives & DMU
 Understand the
primary and
secondary
PERSONA &
MARKET
 Always question
yourself, question
the problem,
question
everything.
 Define business
model & Customer
profile
 Talk with the
 Challenge the
customers and
Status Quo, daily
discover the insights
 Define the
approach, actions,
tactics and link
them to KPIs,
Objectives &
Measuring tools.
 ABC
 Craft the budget
and timeline
 My boss doesn’t
agree with me on
this one.
 Prepare the best
presentation you
can do
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FUCKING
SELL
 A – Always
 B – Be
 C – Closing
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My tools
1
Communicatio
n
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3
4
5
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Collaboration
Analytics
Productivity
Social
Read
 Slack
 Innvision
 Typeform
 Trello
 LinkedIn
 Keep
 Skype
 Join.me
 MailChimp
 Startup Stash
 Facebook
 Medium
 Toggle
 Insta
 Flipboard
 G. Analytics
 Disciplined
Entrepreneur
 Side Kick
 Any.do & Cal
 Angel List
 Google Trends
 Rescue Time
 Bit.ly
 YouTube
 Appear.in
 Hootsuite
 Twitter
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Because of that
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The clients I’ve worked for
Nestle
Immofinanz
Dacia – Renault
Big ass tobacco company
Rompetrol
Smithfield
Alexandrion
OTP Leasing
Agerpres
Pachiu & Associates
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Until finally
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Until finally
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Discipline
Because when shit hits the fan, you have to be prepared.
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#Discipline is the bridge between
goals and accomplishment.
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Screw #motivation, what you need is
#discipline
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Ever since
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DISCIPLINE
IS
FREEDOM

Becoming a PowerPoint Ninja and Creating Impactful Presentations

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