2015 Marketing Plan - Frozen & Refrigerated Food Council of

Marketing Plan 2015
Celebrating 36+ years As An Association!
Mission Statement
To educate consumers, return value to manufacturers, increase sales for retailers,
give back to the community and provide fellowship for our industry.
Participating Retailers
Giving Back To Our Community
The Frozen and Refrigerated Food Council of NC has a strong tradition of giving back to the
community. Through your generosity, we are able to partner with several organizations. These
donations are a direct result of our many events throughout the year.
The Frozen and Refrigerated Food Council of North Carolina proudly supports and is a member of the National
Frozen and Refrigerated Foods Association.
Steve Kravitz
Steve Kravitz
Category Manager
Refrigerated
Chuck Munn
Senior Director NonPerishable Merchandising
Mike Sigurdson
Category Manager
Frozen
To our Valued Vendor and Broker Community:
As supporting retailers of the Frozen & Refrigerated
Food Council of North Carolina, we participate with
all in-store events and organizational programs and
conferences. Our stores have realized great sales
results and professional cooperation from all of the
manufacturer and broker members. We have also seen
the NC Council marketing events bring much success to
the manufacturers in all of our stores in and out of the
North Carolina market.
The NC Council works very closely with both the
Southeastern Frozen & Refrigerated Foods Conference
and the National Frozen & Refrigerated Foods
Association. We encourage and invite all frozen and
refrigerated manufacturers/brands to be members of
the NC Council and participate in its’ marketing events.
The return on investment shows great value.
Dave Bloomquist
Dave Bloomquist
Category Manager
Frozen
Laura Stone
Category Manager
Dairy
If there is a manufacturer who is not currently a
member or participating in any of the events, please
feel free to contact anyone of us and we will assist in
any way.
We thank you for your continued work and support and
we look forward to working with the FRFCNC in the
years ahead.
James Messer
VP Merchandising
2015 Marketing Package Membership Levels
Gold Level Benefits
$36,000
Purchase an annual
marketing package and save
on our exciting events!
3 yearly marketing events . . . March, June/July, Holiday event
Council Membership . . . . . Unlimited employee memberships
Gold SEAFRFC Sponsorship . . . . 3 registrations and 3 events
McKenney Classic Annual Event
Silver Level Benefits
$26,000
2 yearly marketing events . . . Choice of either March or June/July event and Holiday event
Council Membership . . . . . Unlimited employee memberships
Silver SEAFRFC Sponsorship . . . . 2 registrations and 2 events
McKenney Classic Annual Event
Bronze Level Benefits
$16,000
1 yearly marketing event . . . Choice of either March, June/July event or Holiday event
Council Membership . . . . . 3 employee memberships
Bronze SEAFRFC Sponsorship . . . . 1 registration and 1 event
McKenney Classic Annual Event
Basic Council Membership
Annual Council membership fees are $295 per company ( 2 employees, $50 per person
thereafter)
Key Program Elements
Strong Media/
Radio/FB/Twitter/Website
Campaigns
Electronic Flysheets
Brand Recognition for
Participating Brands
Digital Coupons, Recipes,
Consumer Giveaways/
Sweepstakes
Exposure with
6 Retailers
2015 Program
Events
March Frozen Food Month
June/July Event
Holiday Event
(November-December)
Questions Contact
Karen Griffin
karengriffingms@comporium.net
803/327-3078
Joe D’Alberto
jdalberto@acosta.com
704/227-7447
2015 Events
 Renew Council Membership
 Purchase Marketing Package
 Sign Up for March Frozen Food Month Event
 RSVP for Council/Retailer Hosted Meeting
 Register for NFRA Retail Executive Conference
Tempe, AZ April 13-15th

Register for SEAFRFC Hilton Head Island, SC
April 29-May 2nd

Book Retailer Meetings for SEAFRFC

Sign Up for June Dairy/July Ice Cream Month Event

RSVP for Retailer Hosted Council Meeting

Sign Up for Holiday Event (Nov-Dec)

Register for McKenney Golf Classic
Peninsula Club, Cornelius, NC September 14th

Register for NFRA Convention Dallas, TX
October 10-13th

RSVP for Annual Council Holiday Luncheon
In fond remembrance of William K. McKenney,
This annual event provides scholarships for
Two UNCC students