áYÉæ°üdGh IQÉéà∏d è«∏îdG

Transcription

MAJLIS
ISSUE 05 | WWW.AHKUAE.COM
GERMAN – GULF BUSINESS
A PUBLICATION OF THE GERMAN INDUSTRY & COMMERCE FOR OMAN, QATAR & UAE
áYÉæ°üdGh IQÉéà∏d
è«∏îdG - É«fÉªdCG
The Health
Issue
THE MAN BEHIND DAMAN
AN INTERVIEW WITH MICHAEL BITZER
GULF IN NEED OF EXPERIENCED HEALTHCARE PARTNERS
MARTIN BOELL TALKS ON HOW TO IMPROVE STANDARDS
EDITORIAL
EDITORIAL
THE GREATEST
WEALTH IS HEALTH
DEAR READERS,
Good health is extremely valuable for individuals, companies and society as a whole.
Germany is without any doubt, a model for high quality Healthcare services be it on the level of hospitals,
public institutions, research and training and of course, first and foremost for the patients. Best proof for
this are the numerous GCC citizens who travel to Germany for medical treatments and check-ups, among
them many members of the ruling families.
AT THE SAME TIME, QUITE A NUMBER OF VISITING GERMAN
MEDICAL DOCTORS COME TO THE GCC STATES, IN MOST CASES IN
COOPERATION WITH LOCAL HOSPITALS AND INSTITUTIONS.
Every January, the “Arab Health” takes place in Dubai, one of the world’s largest trade fairs in every aspect
of the health sector, ranging from planning design and construction of hospitals, medical equipment and
process optimization for greater efficiency of operational systems up to healthcare marketing and cooperation
schemes on the academic level.
The largest contingent of exhibitors at this fair, which targets visitors from the whole MENA Region, SouthEast and Central Asia, comes from Germany. There will also be quite a number of delegations, many political
and accompanied by Ministers of Economy or Health of several federal states like Baden-Wuerttemberg,
Bavaria, Berlin, Hamburg, Lower Saxony and Rhineland-Palatinate.
The AHK supports these delegations and will organize seminars and symposiums as well as B2B meetings
alongside the fair.
In order to complement these activities and further strengthen bilateral business cooperation in the Healthcare
sector, this edition of the Majlis will focus on the crucial topic which concerns everyone.
Regards,
Dr. Peter Göpfrich, CEO
German Emirati Joint Council
for Industry & Commerce (AHK)
OUR OFFICES
ABU DHABI, UAE
The German Emirati Joint Council
Abu Dhabi Mall, The Towers at Trade Center,
East Tower, 1st floor, Office No.104
P.O.Box 54702, Abu Dhabi, UAE
Phone:+971 2 6455200 · Fax: +971 2 6457100
Email: info@ahkabudhabi.ae
DUBAI, UAE
The German Industry & Commerce Office (AHK)
Business Village, 6th floor, Office 618
P.O. Box 7480, Dubai, UAE
Phone: +971 4 4470100 · Fax: +971 4 4470101
Email: info@ahkuae.com
MUSCAT, OMAN
P.O. Box 750, P.C. 111, Muscat, Sultanate of Oman
Phone: +968 2 4692992 · Fax: +969 2 4694111
Email: info@ahkoman.com
DOHA, QATAR
10th Floor, Al Wakra Tower,
Old Salata Road, Corniche Area
P.O.Box: 2448, Doha, Qatar
Phone: +974 44311152 · Fax: +974 44311154
Email: info@ahkqatar.com
www.ahkuae.com
MAJLIS ISSUE 05
3
<<
-1*%',)571(5',1)//)54?1(71+58)4*%,4)1
256)1+?156-+)4?1(71+53%.)6)-1./?424%702()4%+)4,%//)
%75/=1(-5',)4)5-6:.)-1)/2.%/))6)-/71+71+%0
16)41),0)1)4*24()4/-',
56)7)4*4)-%3-6%/71()9-114?'.*?,471+0>+/-',
5%75
=1()41,%&)15-',&)4)-65-1()4
4))4%()$21)1-)()4+)/%55)1
!-)/:%,/%1:75=6:/-',)1-)156/)-5671+)1$
42026-21)16)4-17&%-71(&7,%&-
0%/-+)4)9-11)4()49%4(5;)560)4+-1+4))$21);
)45>1/-',)71(-1(-8-(7)//))64)771+
)40%1)5.()765',534%',-+)71()1&)64)771+
!
!! ! " " # #"!!!#
ISSUE 5
GERMAN – GULF BUSINESS
04
12
‫ﻟﻠﺘﺠﺎﺭﺓ ﻭ ﺍﻟﺼﻨﺎﻋﺔ‬
‫ ﺍﻟﺨﻠﻴﺞ‬- ‫ﺃﻟﻤﺎﻧﻴﺎ‬
CONTENTS
04
12
24
28
40
INTERVIEW
Dr. Michael Bitzer
FOCUS
Gulf States need experienced health care partners
BUSINESS DIRECTORY
Health care in the GCC
INSIDE AHK
Social Network
34
EDITOR IN CHIEF
Dr. Peter Göpfrich
EDITOR &
PRODUCTION
Katharina von Hoessle
Sruthi Sreedharan
DESIGN &
LAYOUT
Zum goldenen Hirschen FZ LLC
www.hirschen.de · dubai@hirschen.de
ART DIRECTION
Hammad Sheikh
COPYRIGHT
PRINTED BY
41
CULTURE
Education: Made in Germany
08
Al Mawrid Printing & Advertising Ind. LLC,
Sharjah, United Arab Emirates
To advertise in this magazine call +971 4 447 0100 or
send an email to info@ahkuae.com
MAJLIS is published 3 times a year and has a total circulation of 4,000 copies to be distributed in Germany
as well as in the UAE, Qatar and Oman. The German Emirati Joint Council for Industry & Commerce (AHK)
does not accept any liability for the accuracy of any material published herein and the articles do not reflect
the opinion of the office. For any further information on any of the articles published in this issue, please
contact our offices in Abu Dhabi or Dubai.
32
DISCLAIMER
The articles, data and prognosis which are published in this issue of MAJLIS, have been
carefully researched. News and articles are based upon press releases and co-operation
partners as well as assistant authors. MAJLIS does explicitly not take any guarantee of the
accuracy, dependence, the topicality and the usability of the articles.
MAJLIS ISSUE 05
5
INTERVIEW
W
The Man
behind Daman
6
ISSUE 05 MAJLIS
INTERVIEW
INTERVIEW
MAJLIS MAGAZINE HAD THE HONOR TO
INTERVIEW DR. MICHAEL BITZER, BOARD
MEMBER OF THE GERMAN EMIRATI JOINT
COUNCIL FOR INDUSTRY AND COMMERCE
(AHK). DR. BITZER IS THE CEO OF THE NATIONAL
HEALTH INSURANCE COMPANY - DAMAN AND
CEO REGION MIDDLE EAST AND AFRICA OF
MUNICH HEALTH.
Since when are you in the region?
I am in the region since nine years. In the beginning
I worked in Saudi Arabia as the GM for MedNet,
a 100% subsidiary company of Munich Re and
from there I moved to Dubai as Regional Managing
Director for MedNet Holding. Since November
2005, I am living and working in Abu Dhabi as
the CEO of Daman.
You have set up Daman; what were
the milestones in setting up the
company?
It was not only me but a whole team of colleagues
who set-up Daman. This was a very challenging team
effort. The first milestone was the signing of the
contract with the Abu Dhabi government. In 2006,
we received the license for Health Insurance Services,
which was going hand in hand with the implementation
of the Health Insurance Law in 2006.
While in the beginning our target groups were
only expats, we were able to take over the Health
Insurance scheme for the UAE Nationals “Thiqa”,
in 2008.
Abu Dhabi is perceived as a success
story in the health insurance market
in the region. What are the success
factors?
The Abu Dhabi model is a role model for Public
Private Partnership with Munich Re on the one hand
and the Abu Dhabi government on the other hand.
We received top level support from the government
side and were able to transfer the Munich Re know
how. Due to the long standing experience of Munich
Re in the region, the interaction among the players
was and is still very successful.
What are the challenges?
One the one hand, there is still after four years,
room to educate the market on topics like: What
does it mean to have a health insurance in terms of
benefits for the whole community? What is covered
by the insurance or included in the respective
package and why?
On the other hand we have challenges in Daman
to improve our customer service, on which we are
focusing in 2011.
How did you train your staff?
We were mainly training on the job, except for the
higher management level, who received part of
the training and seminars in Munich. A lot of our
staff has a medical background and we are also
proud to say that we employ 10% UAE Nationals.
It took some time to find acceptance among the
nationals to work for an insurance company due
to religious reasons. But this has changed and is
accepted much more now.
we will invest more in such services to satisfy our
customers.
How many members does Daman have?
We have more than 2 million members in the UAE.
Therefore, Daman is the leading health insurer in
the region.
Is the introduction of a compulsory
health insurance foreseeable in the
near future in the other Emirates?
It is expected in Dubai and the Northern Emirates
within the next years.
How do you see yourself in your new
role as the CEO Middle East and Africa
Are there any updates with regards for Munich Health? What priorities
to Health Insurance that may be do you have for the international
interesting and important for our expansion?
members?
We plan to develop new products and expand our
There is nothing significantly new. However, in
Abu Dhabi, health insurance is still mandatory
and necessary in order to apply for or extend the
residence visa. Also important is that if there is no
DAMAN IS THE ONLY HEALTH
INSURANCE THAT PROVIDES
A PROGRAM FOR DIABETICS
PATIENTS, WHICH INCLUDES
SOPHISTICATED COACHING
continuity of health insurance coverage, one has to
pay a penalty to the Abu Dhabi Health Authority,
which we need to collect.
Furthermore, Daman is constantly working on
improving its services. Daman also works closely
together with German companies, for example
with Almeda and the Diabetes Akademie Bad
Mergentheim. With its Disease Management
Program, Daman is the only health insurance that
provides a program for diabetics patients, which
includes sophisticated coaching. In the future
profitable course into the region. Firstly, we have
set up two offices for Munich Health. One is a
representative office in Masdar City, the other office
an Underwriting Agency for Munich Re in Dubai
Financial Center (DIFC). We have also established a
joint venture of Daman and Munich Health which
will focus on the set up of new specialized health
insurance companies in the region.
What advice do you have for German
companies, interested in the UAE
market or in a market entry?
German companies have to be patient as it takes
a long time to build up personal relationships
which is one of the most important factors here.
Very often the expectations are too high and it is
believed that contracts can be signed shortly after
exploring the market. n
This interview was conducted by
Dr. Dalia Abu Samra-Rohte and Ms. Eva Bilz.
German Emirati Joint Council for Industry & Commerce (AHK)
MAJLIS ISSUE 05
7
ANNOUNCEMENTS
ANNOUNCEMENTS
German Emirati Joint Council for
Industry & Commerce (AHK)
Vivantes & Al Masaood
Group Join Hands
THE BERLIN COMPANY VIVANTES enters
the local healthcare sector through a promising
cooperation with the Al Masaood Group, one of
the largest companies in the Emirates, representing
many agencies with German, Japanese and American
products and services. Vivantes follows the example
of Deutsche Bahn, which also recently entered into
a strategic partnership with Al Masaood Group for
the planning, construction and operation of rail
systems in the UAE.
On 23 September 2010, H.E. Abdullah Al
Masaood, President of the National Consultative
Council (the “Parliament”) of the United Arab
Emirates and Dr. Andreas Schmitt, Director of Vivantes
International Medicine, signed a “Memorandum of
Understanding” at the IHK Berlin, over terms for
future collaboration. H.E. Abdullah Al Masaood is
President of Al Masaood Group and Board member
of the German Emirati Joint Council for Industry
and Commerce (AHK). For Vivantes the partnership
with Al Masaood Group is the second opportunity
to prove their know-how and expertise in a large
clinic project in the Gulf region after the Al Imam
University in Saudi Arabia.
The signing of the MoU was attended by
Christian Wiesenhuetter, Deputy CEO of the IHK,
Almuth Nehring-Venus, State Secretary for Economy,
Technology and Women and Nizar Maarouf, acting
Director Vivantes International Medicine, as well as
the Ambassador to the United Arab Emirates, H.E.
Mohammed Ahmed Almahmood. The Ambassador
expressed that this agreement is an important
step for further UAE-German Cooperation, as H.E.
Abdullah Al Masaood is like a coin with two sides.
“He comes to us not only as a representative of
one of the largest companies but also as a political
decision maker and advisor to the governance of
our country”
The MoU signifies a further step towards intensifying
the economic contacts of Berlin in the Gulf States.
Abu Dhabi currently holds a high standard in the
sector of medical care and the Emirate has set for itself
ambitious goals to further enhance the standards in
the next years, to improve the quality and increase
cooperation with international health providers.
For the German healthcare sector the region is a
very interesting and important market, not only
as a supplier of medical equipment. Know-howtransfer through services and training, especially in
rehabilitation and nursing, as well as patient transfer
from UAE to Germany are major fields. n
Dr. Dalia Abu Samra-Rohte
ANNOUNCEMENTS
ANNOUNCEMENTS
German companies enhance their
activities in Garden City, Al Ain
KNOWN AS THE “MEDICAL CENTER” OF THE UAE,
AL AIN IS THE LARGEST CITY IN THE EMIRATE OF
ABU DHABI WITH A POPULATION OF AROUND
400,000. THE BIRTHPLACE OF SHAIKH ZAYED
BIN SULTAN AL NAHYAN, THE FIRST PRESIDENT
OF THE UAE, IS OF LATE BECOMING MORE
AND PROMINENT AND FOCUSING ON AREAS
BESIDES MEDICINE; SUCH AS AEROSPACE,
FOOD PRODUCTION (E.G. BOTTLING PLANT FOR
AL AIN WATER AND COCA COLA) AS WELL AS
INDUSTRIES (E.G. CEMENT).
T
he current expansion of the medical
network is of great potential for German
companies. A good example is the
Al Ain Hospital, which was one of 6
hospital projects out of 87 international entries,
to be selected for the WAN AWARD 2010 (World
Architecture News), fulfilling all criteria necessary
for good hospital design. The exclusive hospital
building has been designed by German company
Faust Consult and combines the friendliness of
an oasis village with prime care services and
ultramodern medical technology.
The Al Ain Hospital is forecast to be a Centre of
Excellence in trauma, orthopedics, sports medicine
and rehabilitation. Sophisticated facilities will be
provided for emergency services and elective surgery.
Other centers will include a specialized medical
unit addressing all diabetic related diseases as
well as the first dedicated stroke unit in the UAE.
The hospital will complete its clinical portfolio of
services with a specialized cardiac care unit and
sheltered Mother and Child Family Medicine Centre
with an advanced neonatal unit.
As the city of Al Ain is characterized by its several
oases with moderate scale building structures,
the design concept was to create a hospital that
connected with the town’s culture and urban form
of scattered development. The Garden City utopia is
a strong element of Middle Eastern culture. Keeping
this in mind, Sabine Steinert, Lead Architect at Faust
Consults together with her team has designed the
hospital as a natural healing oasis, with emphasis
on privacy and sophistication.
Environmentally friendly and energy-efficient
design elements are to be used, like solar energy
panels in the ceiling of the halls. The sophisticated
low air velocity conditioning system of the garden
hall will provide cooled air only in frequented areas
- reflecting the sustainable, holistic approach of
the hospital concept.
Faust Consult is not the only German company
being awarded projects in the health care sector.
Alpine Bau Deutschland AG recently won the contract
for the construction of five Health Care Centers as
part of a joint venture with Civil Power Contracting
(CPC) in Al Ain. The project includes the turnkey
construction of the two-story buildings including
Mechanical-Electrical-Plumbing (MEP).
Another successful contract awarded to
Alpine by Abu Dhabi Health Services Company
(SEHA) is the construction of associated outdoor
installations including infrastructure as well as
technical commissioning and delivery.
Both companies have long standing experience
in the region and a good understanding of the
market. During the upcoming Arab Health Exhibition
in Jan 2011, numerous German companies and
delegations will be visiting the UAE to explore
the market potential. It is important to show
commitment towards the local partner through
regular visits or by setting up representative offices
in the country. A look-see trip without follow
up is not enough to start a prosperous business
relationship. Furthermore, business cooperation
should be well explored and especially for German
Small and Medium Enterprises, it is advisable to
partner up with bigger German companies in a
consortium. For companies in the field of medical
training, hospital equipment etc. the garden
city of Al Ain offers high potential and is worth
visiting. n
MAJLIS ISSUE 05
9
FOCUS
FOCUS
Siemens technology makes patient’s treatment easier at
Mubadala Healthcare’s world-class imaging center in Al Ain
ON OCTOBER 4 2010, TAWAM MOLECULAR
IMAGING CENTRE (TMIC), A WORLD-CLASS
MEDICAL IMAGING CENTER LOCATED IN AL
AIN IN THE UNITED ARAB EMIRATES, WAS
INAUGURATED. TMIC FEATURES ADVANCED
SIEMENS DIAGNOSTIC IMAGING SYSTEMS THAT
ARE ESSENTIAL IN THE DIAGNOSIS AND TREATMENT
OF CANCER AS WELL AS CARDIOVASCULAR
AND NEUROLOGICAL DISEASES.
T
MIC, wholly owned by UAE Governmentowned Mubadala Development Company,
is a key initiative within Mubadala
Healthcare’s plan to develop robust
private healthcare infrastructure in the Emirate
of Abu Dhabi through partnerships with best-inclass international healthcare providers.
It is clinically operated in partnership with
Johns Hopkins Medicine International with
all of the Centre’s clinical staff appointed and
trained by Johns Hopkins. The centre is equipped
with a highly sophisticated diagnostic system,
the Siemens Biograph mCT. This state-of-theart PET.CT system combines Positron Emission
Tomography (PET) and Computed Tomography
(CT) to improve patients’ safety and increase
efficiency. For example, it can reduce procedure
time by up to 50 percent with lower doses than
conventional PET/CT systems and other medical
10
ISSUE 05 MAJLIS
imaging allowing physicians to provide patients
with the most effective, timely and highly
personalized treatment.
Along with the PET.CT system, Siemens
also installed the Cyclotron Eclipse HP, which
is a particle accelerator that produces the
radioisotope biomarkers that are required for
PET examinations. Such innovative solutions from
Siemens enable TMIC to create a market niche
as the only medical centre of its kind in the UAE
and to the neighboring GCC countries.
“The opening of Tawam Molecular Imaging
Centre is a significant milestone in Mubadala
Healthcare’s plan to stimulate the development
of Abu Dhabi’s healthcare sector by setting the
very highest standards in medical treatment
and patient care. Our partnership with Siemens
and Johns Hopkins has allowed us to develop a
world-class diagnostic imaging centre that will
considerably improve the detection, diagnosis
and subsequent treatment of diseases in the
region” Waleed Al Mokarrab Al Muhairi, Chief
Operating Officer of Mubadala, said.
To complete its suite of advanced medical
imaging systems, TMIC bought the MAGNETOM
Skyra 3T MRI unit – one of the latest innovations
from Siemens in the field of Magnetic Resonance
– allowing it to offer the best of PET.CT and MRI
services all under the same roof.
THE CENTRE IS EQUIPPED WITH
THE SIEMENS BIOGRAPH MCT
WHICH COMBINES POSITRON
EMISSION TOMOGRAPHY AND
COMPUTED TOMOGRAPHY TO
IMPROVE PATIENTS’ SAFETY
AND INCREASE EFFICIENCY
In addition to providing hi-tech medical
imaging equipment, Siemens also helped in the
design and implementation of the Centre by
offering consultancy and project management
services to Mubadala Healthcare. Siemens also
provided extensive know-how on delivering
turnkey healthcare projects.
Joachim Kundt, CEO of Siemens LLC expressed
his thoughts and added: “This sophisticated
medical centre is another important step in
helping realize Abu Dhabi’s vision of establishing
world-leading healthcare standards in the region.
We are proud that Siemens has been selected to
contribute to this project, especially because it helps
demonstrate our strong portfolio of trendsetting
innovations in healthcare. I am convinced that
bringing together three world-class partners will
prove to be a winning formula.” n
OCUS
FOCUS
FOR MULTINATIONAL COMPANIES, DUBAI CONTINUES
TO BE THE GATEWAY TO GLOBAL EMERGING MARKETS.
THIS CERTAINLY HOLDS TRUE FOR MERCK SERONO, WHO RECENTLY MOVED ITS INTERCONTINENTAL
HEADQUARTERS FROM SWITZERLAND TO DUBAI.
MAJLIS MAGAZINE HAD THE OPPORTUNITY TO LEARN MORE FROM KARIM SMAIRA, VICE PRESIDENT
INTERCONTINENTAL AT MERCK SERONO, THE BIOPHARMACEUTICAL DIVISION OF MERCK KGaA, A
GLOBAL PHARMACEUTICAL AND CHEMICAL COMPANY SITUATED IN DARMSTADT, GERMANY.
Could you give our readers a brief
overview of your company?
Merck has a history of over 360 years and was the
first to start industrial production of medicine. It
has a strong heritage and deep rooted traditions.
Today 70% of Merck’s capital is still owned by the
Merck family and 30% is publicly traded on the
Frankfurt stock exchange. It has today more than
45k employees.
Headquartered in Geneva, Switzerland, Merck
Serono discovers, develops, manufactures and
markets prescription medicines of both chemical
and biological origins in specialist indications. In the
United States and Canada, EMD Serono operates
through separately incorporated affiliates.
Merck Serono has leading brands serving
patients with cancer (Erbitux®, cetuximab),
multiple sclerosis (Rebif®, interferon beta-1a),
infertility (Gonal-f®, follitropin alfa), endocrine
and metabolic disorders (Saizen® and Serostim®,
somatropin), (Kuvan®, sapropterin dihydrochloride)
as well as cardiometabolic diseases (Glucophage®,
metformin), (Concor®, bisoprolol), (Euthyrox®,
levothyroxine).
With an annual R&D expenditure of over EUR
1bn, Merck Serono is committed to growing its
business in specialist-focused therapeutic areas
including neurodegenerative diseases, oncology,
fertility and endocrinology, as well as new areas
potentially arising out of research and development
in rheumatology.
the growing disease areas of the region. We are
a partner of choice with the Ministry of Health
as we join efforts in raising disease awareness
and fighting the growing diabetes, hypertension
and other cardio-metabolic ailments. The current
lifestyle contributes to an increased incidence and
prevalence of such diseases. Educating patients and
physicians is a significant part of what we do.
Which markets are being operated
from Dubai?
How do you see the biopharmaceutical market in the Middle East?
In Dubai, we are the HQ for both the Middle East
and Intercontinental regions. We have about 40
people in support functions such as Marketing,
Medical & Safety, Regulatory, Finance & accounting,
HR, IT. We also have the sales operation team
servicing the UAE with about 20 people.
We have in our office, staff from 17 nationalities
and we speak around 22 languages. We cherish
our diversity and the multicultural environment.
We are like a mini-Dubai. One of our 6 values is
Respect. We allow days off for our employees
to celebrate Eid, Diwali, Christmas and all other
relevant holidays.
Our aim is to have a learning organisation that
provides opportunities for growth. We focus and
invest significantly on training and development
and we look first at internal promotions when
they arise.
The growth of the pharmaceutical sector has
shifted from the traditional mature markets to the
emerging economies. Western Europe, Japan and
the USA are facing several challenges driven by loss
of patents, generics and pressure from the funding
schemes. The growth in GDP/Capita income in the
BRIC (Brazil, Russia, India, and China) countries
as well as the Middle East has led to significant
investments in healthcare. The Middle East region is
set to grow at 9-12% (IMS) over the next 5 years.
Most pharmaceutical companies are investing in
both operations and research in the area thanks
to the improved knowledge and technical skills of
the physicians in the region. We should also not
forget that 60% of the population in the region
is below the age of 25 years. These populations
are more educated than the previous generation
and have on average a better income.
You recently shifted your IntercontiSince when are you operating in the nental Headquarter from Switzerland
to Dubai. How come?
Middle East?
We have been operating in the region for over 50
years and in the last few years we have witnessed
a geographical expansion and a significant growth
in both sales and investments in the region.
What is your focus in the Gulf region?
We have a product portfolio that is well suited for
12
ISSUE 05 MAJLIS
Several factors contributed to this decision:
· Dubai’s central geographical position
· The business infrastructure that exists
· Our growth in the area
· Our strong existence and relationships to the
key stakeholders
· The human capital and the attractiveness of
talent
We operate 66 countries out of Dubai: the Middle
East and the whole of Africa region as well as Russia/
CIS (Commonwealth of Independent States)
Tell us about your team here in Dubai.
What is your perspective for the
next years?
I see great opportunities for growth in the region
for Merck Serono. The Middle East’s role in driving
the growth of the pharmaceutical industry will
grow and so will research in the region.
I believe this comes with responsibilities for
Merck Serono. We aim to be strong and ethical
partners within the community. Several of our
programs will continue to be in partnership with
the Ministry of Health to provide socially responsible
medical solutions. n
& !
%
&!
!
!"
!"$
#!
!"$
" #
!
" #!
! #
!
!
!
!!
# !
#
# #
!
#
##
#
!
OCUS
Martin Boell
Bureau Chief
Germany Trade & Invest, Dubai
FOCUS
Gulf States in need of
experienced health care
partners
THE GCC COUNTRIES ARE FACING A HERCULEAN CHALLENGE: THE
DEMAND FOR MEDICAL SERVICES IS EXPLODING AND THE QUALITY
ASPIRATIONS ARE RISING. THE REQUIREMENTS CAN ONLY BE MET
BY AN EXTENSIVE COOPERATION WITH FOREIGN PARTNERS.
T
he demand for medical services in the
countries of the Gulf Cooperation
Council (GCC) consisting of Bahrain,
Qatar, Kuwait, Oman, Saudi Arabia and
the United Arab Emirates (UAE), will increase by
240 per cent in the next 20 years according to the
market research company McKinsey. The number of
required hospital beds will double and the health
care budget will increase fivefold. The investment
bank Alpen Capital agrees; the sector will face an
unprecedented and continuous growth and its
structures will change fundamentally.
The population of the GCC-countries rate among
the fastest growing populations of the world. At
present, there are around 44 million people and
in 2025 the number is likely to reach 60 million.
The population does not only grow, people are
also getting older. “The baby boom generation of
the first petrol boom is growing old now”, says
Alpen Capital.
However, demography is not the only factor
determining demand, but also the poor level of
public health. In Europe, the lowest income groups
live the unhealthiest life, in the rich Gulf States
this is often exactly the opposite. People who do
not pursue physical work do not exercise enough
already for climate reasons alone. Moreover, the
numerous fast food chains are highly popular. At
many fast food restaurants, all you need is to sit
in your car and honk loudly; immediately a very
14
ISSUE 05 MAJLIS
keen waiter will come and take your order.
At the end of October 2010, the headline in
“The National”, Abu Dhabi’s daily newspaper, read
“Appetite for self-destruction” and gave an account
of the widespread obesity: 44 per cent of males
and 45 per cent of females are already adipose in
Qatar, 29 per cent and 37 per cent respectively in
Saudi Arabia. This leads to the highest diabetes
rates in the world, added to by cardiac diseases
and a broad range of other ailments. Health experts
speak of a time bomb ticking.
The health care sectors are facing a herculean
task of not being able to solve it without foreign
know-how, foreign technology and commitment
of the private sector. A comprehensive strategy
involving all aspects is needed. Here is a short
overview of the scope of duties:
HOSPITAL CONSTRUCTION:
All Arab Gulf States are striving to expand
their health care sectors both quantitatively and
qualitatively to a great extent. Though this has
not yet reached everywhere, it has led to excellent
medical centres in individual cases, for example in
Saudi Arabia or in private concepts like the free
zone, Dubai Health Care City. Equipment and
personnel required for such facilities come almost
entirely from abroad. Saudi Arabia alone is pursuing
around 80 hospital projects at present. Germany is
already well established in the local business, yet
THE HEALTH CARE SECTORS ARE
FACING A HERCULEAN TASK
OF NOT BEING ABLE TO SOLVE
IT WITHOUT FOREIGN KNOWHOW, FOREIGN TECHNOLOGY
AND COMMITMENT OF THE
PRIVATE SECTOR
the full potential has not been reached according
to market experts.
CLINICS AND PRACTICES:
Not everybody has access to the large expensive
hospitals. The Health Authority Abu Dhabi conducted
a check on the smaller health care facilities of
the emirate in 2009. The result was: Two thirds
stood out because of inadequate infection control
and poor maintenance of medical equipment. In
this case, the suppliers are also required to offer
adequate maintenance contracts.
CARE:
The question of care has not been that urgent so
far due to demographic reasons. But those born in
the times of the first petrol-boom are growing old
now and live longer owing to the improved medical
care. There is also great concern about the high
FOCUS
FOCUS
GERMANY TRADE & INVEST IN
GERMANY OFFERS FIRST BASIC
INFORMATION, REPORTING ON
THE WIDER ECONOMIC PICTURE
AND LATEST TRENDS
their citizens also like to travel abroad for medical
treatment. But it is hard to keep them in the country.
The medical staff in the Gulf countries is a motley
crew of people, fluctuation is high and international
top experts occasionally decline offers, even with
high bonuses. In case of doubt, Germany is still
the place to go for top medical treatment. And
in case, fresh air and walking is required during
the rehabilitation process, this is available too in
Germany – weather permitting.
INSURANCES:
number of diabetes and cardiac patients as well as
a comparatively high rate of birth defects.
QUALITY MANAGEMENT:
It is much more demanding to manage a hospital or
care facility as compared to a production company
because it is not only about a lot of money but
also about human life. Studies have shown that
the mortality rate can be significantly reduced and
considerable amounts of money can be saved in
hospitals and care facilities with modern management
quality systems. This is especially true for the GCC
countries dealing with a less homogenous and
permanently fluctuating staff.
MEDICAL TOURISM:
In fact, the GCC countries are not happy at all that
Generally the local population is entitled to adequate
free medical treatment including treatment abroad,
if necessary. But what is adequate, how can it be
organised? Expatriate workers have to take care of
their insurance by themselves. How does this work
if one only earns the equivalent of a few hundred
Euros per month? This calls for a policy creating
the necessary framework conditions and a modern
insurance industry getting the work done. Abu
Dhabi serves as a benchmark here. The Emirate
demonstrates how to do it right with its insurance
Daman and Munich Health – a business area of
the Munich Re – as a strategic partner.
TRAINING:
Medical training centres are being built everywhere
at full speed. Qatar is willing to spend USD 2.3
billion on its Sidra Medical & Research Centre.
Saudi Arabia and Abu Dhabi are hardly lagging
behind in that respect. But it is not enough to build
expensive training centres. At first, the local school
graduates have to be introduced to manual work,
especially to social work and care professions. The
necessary framework and conditions still have to
be created to some extent, for example, those
regulating how young professionals could gain
their initial practical experience. All this does not
happen overnight.
PREVENTION:
Diabetes is a largely avoidable lifestyle disease.
Those responsible in the Ministries of Health are
becoming increasingly aware of this complex of
problems. What is still missing though, are stirring
concepts. Physical work and exercise still carry
a stigma in the affluent societies of the Gulf.
In contrast, opulent meals are an indication of
social status. If there was an active preventive
healthcare solution to be developed exclusively
for the local population – for example, fitness
clubs with genders strictly separated – this could
become a giant market.
German suppliers and partners are most welcome
in the GCC healthcare market. Quite a considerable
number of Arab citizens are treated in German
hospitals every year and have learnt to appreciate
German standards. But a “Made in Germany” is not
worth more than a good business card. The GCC
countries are rather difficult and competition is high.
Those who want to be part of it, have to be well
informed prior to a market entry. Germany Trade
& Invest in Germany offers first basic information,
reporting on the wider economic picture and
latest trends. “Arab Health”, an exhibition for the
health industry in Dubai, is a recommended event
attracting clients from a broad region and offering
a good overview of the market, its significance and
the competitors. Those who then plan their initial
steps on-site can find good partners in the offices
of the AHKs in the GCC countries. n
MAJLIS ISSUE 05
15
FOCUS
FOCUS
ORAL CANCER
SCREENING
CURRENTLY, APPROXIMATELY 400,000 CASES
WORLDWIDE WILL BE DIAGNOSED WITH ORAL
CANCER, TRADITIONALLY DEFINED AS SQUAMOUS
CELL CARCINOMA OF THE LIP, ORAL CAVITY
AND THE OROPHARYNX. DESPITE NUMEROUS
ADVANCES IN TREATMENT, THE 5-YEAR
SURVIVAL HAS REMAINED APPROXIMATELY
50% FOR THE LAST 50 YEARS. THIS POOR
SURVIVAL RATE CAN ALSO BE ATTRIBUTED TO
THE ADVANCED EXTENT OF THE DISEASE AT
THE TIME OF DIAGNOSIS, WITH OVER 60% OF
PATIENTS PRESENTING IN STAGES III AND IV.
THIS FACT MAY BE DUE TO AN INCOMPLETE
UNDERSTANDING OR AWARENESS THAT EVEN
SMALL ASYMPTOMATIC LESIONS CAN HAVE
SIGNIFICANT MALIGNANT POTENTIAL.
A
ny sore, discoloration, induration,
prominent tissue, irritation, hoarseness,
which does not resolve within a two
week period on its own, with or without
treatment, should be considered suspect and
worthy of further examination. These symptoms
may be caused by other, less serious problems,
but they also indicate the possible presence of
oral cancer. Only a professional will be able to
tell you definitively.
Yet, we really do not always know what the
doctor is doing, looking at, or thinking as they
examine our mouths. Are they going to recognize
the early signs of cancer? Are they using all the
tools available to them when they are examining
our mouths? Most of us would never know.
Being informed is the first step in taking
good care of yourself and recognizing potential
problems early enough to have them caught at a
survivable state. Furthermore, understanding the
16
ISSUE 05 MAJLIS
causative factors of oral cancer will contribute
to the prevention of the disease. It is likely that
the accumulative damage from factors, such as
tobacco use, alcohol consumption, and persistent
viral infections such as HPV, are the real culprits. It
may take several decades of smoking for instance,
to precipitate the development of a cancer. Those
who both smoke and drink, have a 15 times greater
risk of developing oral cancer than others. Biological
factors for the cause of oral cancer include viruses
and fungi, which have been found in association
with oral cancers. The human papilloma virus,
particularly HPV16, has been definitively implicated
in oral cancer and is the fastest growing segment
of the oral cancer population. In general it appears
that HPV positive tumours occur most frequently
in a younger group of individuals than tobacco
related malignancies (mostly between the fifth and
seventh decade). They also occur more in white
males, and in non smokers.
The two most common approaches of detecting
oral cancers are visual inspection and cytology. The
only conclusive manner to determine if a suspect
lesion is dangerous is through a biopsy. Even the
most trained eyes cannot determine what is actually
going on at the cellular level. If your doctor finds
any areas that are suspicious, he may recommend a
biopsy. This is simply taking a small portion of the
suspicious tissue for examination under a microscope.
Another new way to test for oral cancer before
incisional biopsy is a system called Oral CDx. Here,
a dentist uses a small brush to gather cell samples
of a suspicious area. Recently, the development of
effective visualizing systems which represent a less
invasive adjunctive screening device has opened
for the clinician, a new improved way for the oral
cavity examination. It works via direct visualization
of tissue fluorescence and the changes that occur
when abnormal cells are present.
EARLY DETECTION OF ORAL LESION THROUGH
TISSUE FLUORESCENCE
Fluorescence visualization equipments assist
healthcare professionals in identifying oral abnormalities
at the earliest stages. By utilizing special optical
filters the clinician is able to immediately view the
different fluorescence signatures in the oral tissue
which helps to differentiate between normal and
abnormal cellular activity.
Typically, healthy tissue appears as a bright apple
green, while the suspicious regions are identified by
a loss of fluorescence, which thus appear dark.
The combination of thorough white light
examination, tactile palpation, using the tissue
fluorescence device is the new standard of care for
early detection in oral mucosal screening.
The most important step in reducing the death
rate from oral cancer is early discovery. You are
the most important factor in an early diagnosis.
You should always contact your doctor or dentist
immediately if you notice any symptoms in yourself
or a loved one, which does not resolve within 14
days after medication.
No group has a better opportunity to have a
positive impact on this than members of the dental
community. Dentists are trained in screening for
oral cancer, which involves the examination of the
oral cavity as a whole and not just your teeth.
Our dental team at CCD (Clinic for Cosmetic
Dentistry, Dubai Healthcare City, 04-4298400) is
trained in Early Oral Cancer Detection Screening
Programme and are equipped with the latest Lesion
Detection Device. n
Your smile can be the
You
smile ca
be the
source of your joy !
!!
!!
"#$%&'(&)$*!+$,-'(!./$'-0$,-)
!
!
A beautiful smile gives you not only a beautiful
"##$"%"&'$(!)*+!",-.!-$,/0'.&12$&'$3!4+!2.$! need to be repaired
! !
not matter of !your! teeth
or reconstructed, or if you are just looking for
"&!56#%.7$6$&+!./!+8$5%!"##$"%"&'$3!
!
! !
!
!
For
information:
8400
# more
$"%"&'$
! +!" -.!- 00971
,/ '.& (0)4
2$& 429
$ !4 !2.$General Dentistry | Orthodontics | Prosthodontics
i
j ya i
i
i
:.-6$+5'!;$&+5-+%<!=!46#,"&+.,.><!=!?..+!:"&",
!
! +!+!! !! ! !
1% ! &! ! ! ! !
!
Dubai Health Care City, District 1, Al Razi Bldg #64
Block A, 2nd Floor No 2002, PO Box 505043
Dubai, UAE
9993''23"$
FOCUS
Sruthi Sreedharan
for Industry and Commerce (AHK)
FOCUS
SECTOR IN THE PINK
OF HEALTH
LIFE SCIENCE & HEALTHCARE IN
THE MIDDLE EAST
THE CHANGING SOCIAL ECONOMIC LANDSCAPE
OF THE MIDDLE EAST REGION HAS CREATED
AN INTERESTING PROPOSITION FOR THE LIFE
SCIENCE & HEALTHCARE INDUSTRY (LSH).
HOME TO SOME OF THE WORLD’S RICHEST OIL
PRODUCING NATIONS, THE GULF COOPERATION
COUNCIL (GCC) WHICH INCLUDES BAHRAIN,
KUWAIT, OMAN, QATAR, SAUDI ARABIA AND
THE UNITED ARAB EMIRATES - IS THE MOST
AFFLUENT AREA IN THE MIDDLE EAST.
V
alued between US$15-18bn last year, the
Middle East region’s healthcare sector is
expected to grow by some 9% annually
to reach between $47-55bn by 2020.
An increasingly affluent and growing population is
fueling demand for high value technology products,
western consumer goods and luxury brand items.
From the latest technology gadgets, high fashion and
designer brands to limited edition fast cars, consumer
demand is going strong. The Middle East patient is
no different in consumption pattern and the search
is on for access to highly sophisticated and advanced
healthcare services and products.
At DHL’s invitation, customers from global pharmaceutical and healthcare enterprises from around
the world were in Dubai recently to participate in the
annual Global Life Science and Healthcare conference. Delegates had the opportunity to visit one of
Danzas’ (DHL Global Forwarding’s operating entity
in parts of Middle East) Healthcare Logistics facilities
in Jebel Ali Free Zone. On site, they saw first-hand
how global industry standards are managed despite
the challenging external conditions such as high
temperature, humidity, and dust.
CRAIG GROSSGART, VICE PRESIDENT, DHL GLOBAL
CUSTOMER SOLUTIONS EMERGING MARKETS,
SHARES SOME INSIGHTS ON THE PROSPECTS
OF THE LSH INDUSTRY IN THE MIDDLE EAST,
WITH MAJLIS MAGAZINE.
WHAT OPPORTUNITIES DO YOU SEE FOR THE
LIFE SCIENCE AND HEALTHCARE SECTOR IN THE
MIDDLE EAST?
The Middle East is prospering with a burgeoning
population that is increasingly affluent. The people
are getting wealthier and with more money in their
pockets, there is an increased ability to afford better
18
ISSUE 05 MAJLIS
healthcare, western medication and sophisticated
medical facilities. McKinsey estimated that in the GCC
alone, healthcare spending would increase five fold
in the next year from $12 billion to $60 billion.
However with bigger spending power comes a
more sedentary lifestyle and a higher risk of affluent
health disorders such as obesity, diabetes and heart
diseases caused by high cholesterol levels. Therefore
the demand for medicines and specialized drugs will
thrive in emerging markets.
Overlay this spike in demand with the complexities of the transportation and distribution process
required in the Middle East and the potential opportunity for logistics immediately becomes clear.
Currently the logistics infrastructure in the region still
has its challenges. For example, complex customs
procedures at the borders might result in delays
which pose various risks to the supply chain. LSH
products generally are of a sensitive nature, requiring
proper handling and storage to avoid exposure to
high temperature and humidity.
LSH companies looking to expand in the emerging
markets need viable and sustainable solutions and
a reliable logistics partner who can help overcome
these logistics challenges. The approach is not straight
forward and they want a partner who knows the
region; who can answer the questions first and then
provide the solution second.
WHAT ARE LSH COMPANIES LOOKING FOR IN
THEIR LOGISTICS SUPPORT REQUIREMENTS?
Increasingly, pharmaceutical companies are eyeing
the Middle East as a new consumer market that can
help drive future growth. To support their expansion
plans, they are looking for a few things:
1. Quality Assurance
2. Security and visibility
3. Temperature controlled logistics environments
4. Transportation cost management
Pharmaceutical shipments demand sensitive,
temperature-controlled environments for storage,
and in transit by air, land or sea to their destination.
Common LSH products include pills, vaccines, medical
supplies and devices.
Pharmaceuticals supply chain is now carried
out in a very expensive manner - direct from the
distribution centre to the destination country. Once
the shipment arrives at the airport, there is need
for more control and visibility in the supply chain to
protect the shipment from exposure to several risk
factors. This includes temperature fluctuations and
security concerns.
Security is critical in the LSH supply chain as is
providing the proper processes and environment
to move temperature sensitive shipments. A costbalanced solution that provides customers with the
confidence and ability to ensure their products are
not compromised in terms of quality and authenticity is what the market is looking for. If a shipment
requires temperature to be maintained at 2- 8 degree
Celsius, then the supply chain has to support and
monitor that requirement.
WHAT ARE THE LATEST TRENDS SHAPING THE
LSH LOGISTICS INDUSTRY?
The European market is generally deemed to be
saturated but the emerging markets are where the
future sector growth is forecasted. Our customers
are finding that the time is now ripe to explore the
untapped potential in this region. Key markets driving
robust growth include Saudi Arabia, Russia, UAE and
South Africa. There will be a shift in distribution patterns as customers expanding their reach to emerging
markets will want to position inventory in this region
to achieve faster to-market reaction time.
Dubai has become a choice location when
considering a regional distribution hub to service
the emerging markets. We have seen major pharmaceuticals establish operations here in recent
years for this reason. This trend is not unlike that of
other industry verticals and is parallel to strategic
moves made by the technology, manufacturing and
automotive sector.
Beyond the advantageous geographical position
that Dubai enjoys as the key access point between
Europe, Asia and Africa, key government initiatives
and policies have also created an extremely favorable
and conducive business environment. Investments into
infrastructure to support aviation and logistics have
strengthened the value proposition in Dubai, aiding
the flow of foreign interest and investment. n
Florian Christoph Mader
German-Saudi Arabian Liaison
Office for Economic Affairs (GESALO)
FOCUS
FOCUS
Kingdom thinks
in Healthcare
big
SAUDI ARABIA IS THE LARGEST ECONOMY IN
THE MIDDLE EAST, AND WHILE OIL WEALTH
HAS BROUGHT NEW OPPORTUNITIES, IT HAS
ALSO LED TO THE PROBLEMS AND DEMANDS
THAT MODERNIZATION IS ACCOMPANIED BY.
THE CHALLENGES CAUSED BY MODERNIZATION
ARE FLANKED BY THE CHALLENGE OF THE
DEMOGRAPHIC CHANGE. APPROXIMATELY 60%
OF THE SAUDI POPULATION IS UNDER 20 YEARS
OF AGE AND WITH A POPULATION GROWTH RATE
OF 1.5% PER YEAR, THE KINGDOM IS FORCED
TO DEVELOP ITS HEALTHCARE SYSTEM.
T
he Saudi Arabian government reacts to
these challenges by defining ambitious
aims in five year development plans.
The Ninth Development Plan aims at
spending around USD 73 billion on social and
health development, which constitutes about
19% of the plan’s total allocations. For 2010
the government’s budget for health and welfare
issues added up to USD 16 billion. According to
the development plan, 113 new hospitals and
440 healthcare centers will be additionally built
until 2012. The capacity of beds is aimed to be
increased from 33,277 to 71,000 in 2016.
Today a large scale of doctors and nursing
staff come from Non-Saudi origins (ca. 80%).
Due to the government‘s Saudization-Programme,
which aims to replace foreign staff by Saudi
professionals, there will be a high demand
for establishing and organizing educational
institutes such as universities and schools for the
medical sector, and the nursing staff, according
to international standards. In order to tackle
this issue the Kingdom needs the experience of
foreign companies and research institutes.
The “Made in Germany” tagline is in demand
among the Kingdom’s guarantors because of its
extraordinary reputation. The German sector for
medical technology and engineering especially
arouses high interest in Saudi Arabia and the
whole Gulf Cooperation Council (GCC). In
2009 Germany exported medical technology
to the GCC amounting to USD 360 million.
The exports to Saudi Arabia itself amounted
to USD 200 million which is almost 70% of all
exports to the GCC. German companies and
research establishments in the medical field
are asked by the Saudi side to take part in
building up a sustainable health care system
with high standards, in the Kingdom. This
offers German companies, possibilities on a
broad scale; Universities and hospitals could
provide educational programs for Saudi scholars,
Medical specialists have the possibility to work
in Saudi Arabia, Consultants who are dealing
with hospital management will be able to offer
various services, whole sale producers of hospital
equipment and pharmaceutical companies will
also have the chance to supply their products
in the Saudi market.
CONTACT INFORMATION
Andreas Hergenröther
CEO
German-Saudi Arabian
Liaison Office for Economic
Affairs (GESALO)
P.O. Box 61695
11575 Riyadh
Kingdom of Saudi Arabia
E: info@ahk-arabia.com
T: +966 (0) 1 462 38 00
The option to train Saudi scholars according
to German standards that are already established
in Germany at German Institutes will generate a
win-win situation for both sides. For the young
Saudis, the education abroad is an outstanding
opportunity to gain experience in a health
system which has continuously developed over
the last century and has already proven itself
to several challenges. For Germany, it will be
an advantage to win friends from Saudi Arabia
who are used to working with German products,
have knowledge about German standards and
are used to German technology. The Delegation
of the German Industry and Commerce (AHK) in
Saudi Arabia is actively involved in promoting
such Saudi-German Partnerships. n
MAJLIS ISSUE 05
19
FOCUS
FOCUS
Sousann Al Heureithi
Representative
German Industry & Commerce Office , Oman
Oman’s
Healthcare Sector
SUCCESSFUL DEVELOPMENTS AND FUTURE CHALLENGES
IN THE 1970s, the Sultanate of Oman experienced
tremendous developments under the leadership of
H.M Sultan Qaboos Bin Said. The government has
pursued the economic growth consistently ever since.
Due to the fact that remote areas in the countries had
to be considered as well, there have been extensive
investments in the healthcare sector; complemented
by both national and international private health care
providers. Today 99% of the population has access
to medical care. In 2010, the Sultanate of Oman
has been listed by the United Nations, at the top of
the world’s leading countries that made the greatest
progress in recent decades in public health. The
report, titled “The Real Wealth of Nations: Pathways
to Human Development,” examined gains over 40
years in health, education and income, as measured
by the Human Development Index (HDI).
The biggest achievements in Oman’s healthcare
sector can be seen in life expectancy, infant mortality,
human resources development, use of cutting-edge
technology such as digital tools, establishing public
healthcare centers and expansion of private healthcare
facilities. Life expectancy in Oman has increased from
49.4 in 1970 to 75.9 in 2010. In the same period
the number of hospitals has increased from just 2
to 65. Today, Oman can count 65 modern hospitals
with nearly 6,000 beds, in addition to more than
242 health centers and close to 1,000 private clinics
all over the Sultanate. Omani nationals are provided
free health care at governmental facilities. From
the beginning, the Omani government has put an
emphasis on prevention, which helped to eliminate
many diseases, such as Malaria.
Oman is highly interested and active in further
developments and investments, taking into consideration
the demographic changes of the Omani population
and increasing lifestyle-related illnesses like diabetes
and heart disease. The government is responding
by spending on specialist facilities and is expected
to prompt greater private sector involvement in
health care over the next 10 years. H.E. Dr. Ahmed
bin Mohammed Al Saeedi, the Minister of Health,
stated that several governmental projects worth
around USD 190m, like a heart disease centre and
MRI unit in Salalah, are in the pipeline. In order
to improve cardiology and diabetes services, the
Ministry of Health is also coordinating with the
private sector.
To counter increasing lifestyle-related illnesses,
Oman’s health budget is on the rise with allocations
of USD 766m this year representing an 8% increase
from 2009. It is predicted that the government
budget for the health care sector will have to almost
double in 2020, which opens up a greater role for
the private sector. At the same time the Ministry of
Health wants to create more awareness concerning
eating and life-style habits. n
Sources: Oman Observer, Oxford Business Group,
Ministry of Health, Annual health report 2008
Homeopathy in the Sultanate
ALTERNATIVE THERAPY IS FINDING ITS WAY TO CLINICS IN OMAN
ONE CANNOT HELP BUT NOTICE, the growing
number of signboards offering Ayurveda, Traditional
Chinese Medicine, Homoeopathy, Yoga, etc. in
Oman. Holistic treatments of the body and mind
are being chosen over quick fix remedies. Many
chronic or prolonged ailments have been slowly
and steadily flushed out from the body through
alternative healing.
Oman’s multi-cultural identity embraces people
from numerous countries — some of them with
millennia-old healing practices. It’s no wonder these
old sciences flourish alongside conventional medical
practices. The Sultanate of Oman is the first Gulf
country to have officially recognised homoeopathy
in the year 1995, which today is very popular.
Homeopathy is a form of alternative medicine,
first proposed by German physician Samuel
Hahnemann in 1796, in which practitioners use
highly diluted preparations. Homoeopathy is a
natural pharmaceutical science that uses various
plants and minerals in very small doses to stimulate
a sick person’s natural defences.
Although the medical effect of homeopathy is
highly controversial in Germany due to the lack of
scientific proof, the treatment with these tiny, sugary
20
ISSUE 05 MAJLIS
globules remains popular. One reason could be that
homeopathy has a holistic approach, analyzing life
circumstances, habits and nutrition of the patient
in detail to research the origin of symptoms, for
which conventional medicine often doesn’t dedicate
enough time. An improvement can mostly happen
only by a change in the patient’s lifestyle.
In the wake of an increase in the demand for
alternative forms of medicine among Omani citizens,
the Ministry of Health issued a regulation in 2008 that
all alternative medicine preparations dispensed and
sold in Oman must now be approved by the Ministry
of Health (MoH). The rule covers herbal, Ayurvedic,
Chinese herbal and homeopathic preparations.
Import of any herbal drug must be done through
a drug store licensed by the Directorate-general of
Pharmaceutical Affairs and Drug Control.
Homoeopathy has found loyalists among the
local people and homoeopathic consultant Dr
Naeem Karnalkar, who has been practising at Bait
Al Dawa Homoeopathy Clinic since 1995, wouldn’t
have it any other way. “Oman was among the first
GCC countries to embrace homoeopathic practice,”
he points out. “When I started out here, only 10
per cent of my patients were Omanis. The rest
comprised expats. Now, 50 per cent of my patients
are Omanis. Doctors of Allopathy also suggest visits to
homoeopaths for certain conditions. This is because
homeopathy works well in case of chronic ailments
like migraine, arthritis, skin diseases and allergies
and for grey areas in medicine. Most importantly,
it does not have any known side-effects.
Dr. Deepak Sharma and Dr. Mrs. Anupam Sharma
were also among the first few Homoeopaths to
start in Oman back in 1995-96. They have treated
more than 25,000 patients in their practice in
Oman ever since and also started an exclusive
Homoeopathic Clinic, HOMOEOCARE, in 2007 as
well as their recent addition, the Maxcare Medical
Centre in 2010. Dr. Sharma is keen to import
German homeopathic products to the country as
he believes in the growing demand in the Sultanate
for Homeopathy made in Germany.
The situation in Germany shows that 1.4% of
the turnover in German Pharmacies was made by
homeopathic drugs. Worldwide homeopathic products
cover 0.3% of the pharmaceutical world market.
Next to Germany and France, India is among the
most important markets for Homeopathy. n
FOCUS
FOCUS
OMANI-GERMAN JOINT VENTURE TO SET UP SPINAL
INJURIES REHABILITATION CENTRE IN SEHAM
OMAN’S FIRST SPECIALISED CENTRE FOR SPINAL
SURGERY & REHABILITATION PROJECT IS BEING
ESTABLISHED IN THE BATINAH COAST REGION
- WILAYAT SAHAM NEAR SOHAR. THE PLAN
FOR THE CONSTRUCTION WORK WILL BE IN
2010-2011 AND THE CENTRE IS EXPECTED TO
OPEN IN 2013-2014. THE CENTRE WILL BE THE
FIRST OMANI-GERMAN VENTURE OF ITS KIND
AND WILL PROVIDE TREATMENT FOR VICTIMS
OF TRAFFIC, WORK RELATED (OCCUPATIONAL)
AND SPORT INJURIES. IT IS HOPED THAT THE
CENTRE POSITIONS ITSELF AS A DESTINATION FOR
MEDICAL TOURISM IN THE REGION AS WELL.
Majlis spoke with Murtadha Ibrahim Al Jamalani,
founder, investor and promoter of the project as
well as founder and Board Member of the first
Omani Reinsurance Company S.A.O.C.
MR. JAMALANI, TELL US ABOUT YOUR PROJECT,
HOW DID IT START?
The concept started in 2004. Due to a personal
experience in my family I wanted to provide a
medical facility for patients with spinal injuries.
I evaluated different strategic partners until my
choice fell on Germany. I requested a friend of mine,
Mr. Gerhard Merkel, of Merkel & von Schweinitz
GmbH, to help me in finding a strategic investor
and operator for my project, as a partner.
DID YOU IDENTIFY ONE SPECIFIC GERMAN
HOSPITAL AS THE OPERATOR?
After enormous efforts of research and travel,
Mr. Gerhard Merkel introduced me to the Managing
Director of the Bavarian Isar Hospital. Isar Hospital
in Munich is represented by Prof. Dr. Michael
Mainka, Managing Director of Isar Medical Centre
and offers comprehensive, innovative, expert,
comfortable and personal healthcare values.
Prof. Mainka established the Isar Medical Centre
with 150 beds, and conducts over 15,000 operations
including 7,000 spine operations in a year.
WHAT IS THE CURRENT STATUS OF THE
PROJECT?
Oman German Health Projects LLC is under
formation. The name is reserved and registered
at the Ministry of Commerce and Industry and the
OMAN GERMAN Spinal Injuries & Rehabilitation
Hospital is approved in principle by the Ministry
of Health. The whole project is being built up on
four pillars:
· A specialized hospital to treat all spinal patients
with the highest of German medical standards
· Establish a rehabilitation centre to treat those
with spinal injuries, trauma patients and other
similar cases
· To establish and build in partnership, a training
school to educate Omani people as specialised
helpers in treatment and rehabilitation sectors
and in professional planning
· Organise and carry out the procurement of
sophisticated instruments for precautionary
treatment in a specialised Bavarian hospital in
Germany.
WHERE WILL YOU RECRUIT THE DOCTORS
FROM?
Senior & Young matured doctors will be recruited
through the Hospital Operators, from Germany and
other countries including the Sultanate.
The training centre as part of the spinal injury
centre will focus on training young Omani nationals
and others, also as additional specialisation for
Omani doctors and nurses.
WHERE DO YOU SEE THE GREATEST CHALLENGES
IN THE OMANI HEALTHCARE SECTOR?
I see challenges with the manpower, as education
and training continue to be one of the most
important topics in the healthcare sector of the
Sultanate and Overseas.
Highly educated and trained people expect a
high salary as well, which is not easy to achieve in
the governmental health sector. Since the private
health sector is picking up, this will provide an
alternative and may encourage doctors, compounders
and nurses as a way to improve their earnings.
Obviously this will reflect in the cost of running
the private hospitals.
WHAT OPPORTUNITIES DO GERMAN COMPANIES
HAVE WITH YOUR PROJECT?
There will be all sorts of opportunities for our
friends and partners in Germany; from employment
services, investment opportunities and management,
suppliers of medical equipment, medicines, to
German architects, doctors (Neurologists and
Neurosurgeons) and teachers. A project of this kind
will also attract a lot of indirectly related businesses
in the area, such as hotels, accommodation,
recreational facilities, schools etc.
I will be delighted to attend any query coming from
potential investors, operators and others. n
CONTACT INFORMATION
Murtadha Ibrahim Al
Jamalani
Founder
Murtadha Business
Solutions LLC (MBS)
PO Box 421,
114, Hay El Mina
Muscat, Sultanate of Oman
M: + 968 9 986 50 06
F: + 968 2 470 14 21
E: mjialjamalani@gmail.com
MAJLIS ISSUE 05
21
FOCUS
FOCUS
NORTH GERMAN HEALTH INDUSTRY
CONQUERS THE ARAB MARKET
COMPANIES FROM HAMBURG AND SCHLESWIGHOLSTEIN ARE SEIZING BUSINESS OPPORTUNITIES
IN THE ARAB HEALTH SECTOR – DESPITE THE
GLOBAL ECONOMIC CRISIS THERE IS STILL
POTENTIAL THAT CAN BE TAPPED
East. Success in the Arab health market depends
crucially on personal contacts, strategic partnerships
and a local presence. Supported by the Hamburg
Chamber of Commerce, the Senate Chancellery and
the Hamburg Business Development Corporation
(HWF), the Hamburg Representative Office in Dubai
has been established as a local point of contact
for companies from Hamburg and Dubai. Many
Hamburg businesses already have close links with
the United Arab Emirates.
I
t is not just the “big players” in medical
technology such as Philips, Olympus, Dräger
and Eppendorf that makes North Germany
so successful. Smaller and medium-sized
firms such as Bode-Chemie, c.a.r.u.s., Söring and
Weinmann regularly surprise the international
world of medicine with trail blazing innovations.
Germany’s most northerly region has a very clear
edge above all in medical imaging and operating
room technology. From ultrasonic equipment to
endoscopes and ventilation equipment – new and
innovative products that make life easier for doctors
are making an impression worldwide.
The Gulf economy is still booming. According
to a McKinsey study, the overall market is expected
to grow to nearly 30 billion USdollars in 2015 and
60 billion US dollars in 2025. Despite the current
global economic crisis, healthcare is one of the
region’s fastest growing sectors. The Life Science
Nord region is already contributing significantly
towards improving healthcare in Arab countries.
In the Gulf States for example, there is a shortage
of experienced managers in particular.
No other region in Germany has such a
concentration of researchers, developers, producers,
health industry service providers and clinics, as
Hamburg. All of them offer top-class products
22
ISSUE 05 MAJLIS
THE LIFE SCIENCE NORD REGION
IS ALREADY CONTRIBUTING
SIGNIFICANTLY TOWARDS
IMPROVING HEALTHCARE IN
ARAB COUNTRIES
and services and are extremely well networked,
which helps them tap into demand in the Middle
NORTH GERMAN COMPANIES HAVE SUCCESSFUL
PRESENCE IN THE ARAB REGION.
In 2006, Eppendorf AG chose to locate its Middle
East head office in Dubai, where it now has a
branch and several employees.
Eppendorf develops, produces and distributes
systems for use in life science research laboratories.
The product portfolio covers pipettes, dispensers
and centrifuges as well as consumables such as
micro test tubes and pipette tips. Eppendorf also
offers instruments and systems for cell manipulation,
automated liquid handling equipment, complete
DNA amplification systems and biochips. Further
North German firms such as the medical technology
company Weinmann and Söring, a specialist in
ultrasound technology, have had a presence in the
Arab region for years through exclusive dealers
and representatives. The Norderstedt-based service
provider in the c.a.r.u.s. group also cultivates
very close business ties to the UAE. The range of
services includes devising and selling solutions for
the health and life science industries. In Abu Dhabi,
FOCUS
the company is engaged in various projects; for
example, the group provides support in the planning
of hospital IT infrastructures, evaluates construction
documents for new hospitals, alteration work and
draws up detailed analyses and specifications to
prepare and assist in requests for proposals. Against
a background of undiminished strong investment
activity, the UAE and neighboring states remain
extremely attractive markets for German medical
technology firms. There are opportunities not only
for product suppliers, but also for those offering
know-how transfer through services and training. In
recent years, the market has become considerably
more attractive and conditions remain good.
North Germany also plays a predominant role in
healthcare. Thanks above all to the broad range of
top-quality healthcare services on offer, medicine
in Hamburg enjoys an excellent reputation both at
home and abroad: for instance, North Germany’s
hospitals provide (among other things) high-tech
cardiac surgery and cardiology, oncology, pre-and
perinatal diagnostics, cutting edge neurosurgery,
oral and maxillofacial surgery and precision
endoprosthetic surgery, all on a state-of-the-art
level. Doctors and scientists from Hamburg and
Schleswig-Holstein are at the forefront of global
treatment and research. n
FOCUS
Anne-Susann Becker
Editor in Chief
Discover ME
FOCUS
MADE
IN
STUTTGART
SWABIAN KNOW-HOW IS PRESENTING ITSELF IN DUBAI
THE FEDERAL STATE OF BADEN-WÜRTTEMBERG
IS DEEMED TO BE RICH IN IDEAS – A LAND OF
INVENTORS. NAMES SUCH AS GOTTLIEB DAIMLER,
CARL BENZ OR ROBERT BOSCH SPEAK FOR
THEMSELVES. BESIDES ITS STRONG CAR AND
ENGINE INDUSTRY, BADEN- WÜRTTEMBERG IS
AT THE PEAK OF FAST GROWING INDUSTRIES
SUCH AS TELECOMMUNICATION, INFORMATION
TECHNOLOGY, MEDIA AND ELECTRONICS. DUE
TO ITS RESIDENTIAL CREATIVITY, THIS FEDERAL
STATE IS THE MOST IMPORTANT LOCATION
WHEN IT COMES TO HIGH-TECH IN EUROPE.
I
ts economic strength exceeds that of Belgium,
Sweden and Austria; the export volume is bigger
than in Switzerland. The list of companies
reads like the “Who’s Who” of the German
economy: Bosch, Boss, Daimler Chrysler, Dornier,
Heidelberger Druckmaschinen, Porsche, SAP, Stihl,
Trumpf, Voith, Würth, Zeiss are all domiciled in
Baden-Württemberg. The research expenditure of
the „Musterländle“(Model State), as measured by
its Gross Domestic Product, is bigger than that of
Japan and the USA. No other federal State operates
a more dense net of research facilities and there’s
no other place in Germany where more patent
registrations per head of the population can be
found, other than in Baden-Württemberg.
Typical Swabian characteristics are modesty and
a deep animosity towards swank and Nazism. The
diminutive turns a pompous Villa into a modest
“Häusle“. “Net gschimpft isch gnuag globt”,
is the slogan i.e. “If you’re not scolded, you’re
already praised.“
A few years ago the federal state government
launched a humour based Image-Campaign
“Wir können alles – außer Hochdeutsch (We
can do everything except Standard German)“,
to demonstrate its self-assurance in the age of
globalization.
Klinikum Stuttgart gets profit out of that as
well. It is one of the biggest and most efficient
hospitals in Germany. More than 50 clinics and
institutes enable high level of specialization and
comprehensive business activities in almost all
medical faculties. Annually they have around
80,000 inpatients. Around 1000 patients come from
abroad, out of which almost two-thirds are from
the UAE. Although Stuttgart is a late bloomer due
to its selective advertisement for medical tourism
24
ISSUE 05 MAJLIS
abroad, it is very successful nowadays.
“Five years ago we started small, but from
that time on we are growing continually and
are much more successful now” says Andreas
Braun, chief of The International Unit at Klinikum
Stuttgart. He traces this back to the cultural
skills that were accomplished in the hospital so
that foreign patients would feel comfortable in
Stuttgart. “People of more than 170 different
nations live here. Stuttgart is a safe city and offers
high-performance medicine on a world-level. For
patients of the gulf states, for adults as well as
children, the major indications are neurosurgery,
orthopedics and oncology.” Prof. Dr. Dr. Dieter
Weingart is the chief physician of the clinic for
oral and maxillofacial surgery, plastic surgery and
implantology and has earned the trust of patients,
also in the UAE. He was world-president of the
“International Team of Implantology” and traveled
last year to Abu Dhabi to perform Live-Operations
after being invited by the “Health Authority Abu
Dhabi” (HAAD). A professional close cooperation
was agreed upon with the HAAD and clinics in
Dubai. In February, he operated on an extreme
wide cleft palate of a child from Abu Dhabi,
after other clinics in Germany and USA declined
to do it.
“I am happy that we could place the cornerstone
for a solid and effective cooperation” Prof.
Weingart formulated his impressions. Even Dr.
Wolfgang Schuster, the Lord Mayor of BadenWürttemberg maintains friendly contact with the
UAE and advertises in the Gulf region for strategic
partnerships with Stuttgart.
The best example is the cooperation between
Klinikum Stuttgart and “CEDARS J.A. International
Hospital” in Dubai. Prof. Dr. Günther Kieninger is
the medical director of the hospital. He worked
at the surgical university hospital Tübingen from
1968 to 1983 and was the director of the clinic
for general surgery, visceral surgery and accident
surgery between 1983 and 2003. Furthermore,
he was the first medical director of the hospital
Bad Cannstatt. “Our common purpose is to
design a hospital that is built according to German
standards” said Kieninger. So far healthcare
providers in the United Arab Emirates worked on
a rather low level and multi-disciplinary hospitals
were missing. This is what we want to achieve
with this cooperation.”
Between the two institutions, general conditions
have been devised for a Joint-Venture-contract.
“In the past years, we have built solid work
relations and friendships with HAAD as well as
other institutions in the UAE. They have become
reliable and essential partners for us. The strategic
advantage with CEDARS J. A. International
Hospital is to have a strong partner on the spot”
said Andreas Braun. The daily field of activity
is to build a personal network abroad as well
as in marketing. Klinikum Stuttgart was one of
the major sponsors of the Consulate Reception
of the German National Day held in Dubai in
October 2010. “We not only wanted to show
our appreciation to our partners through the
sponsorship, but also wanted to present Stuttgart
as a strong commercial partner. We are sure that
the cooperation between Germany and the United
Arab Emirates is one that is on par.” However, even
in Dubai, the Swabian saying applies, “No one
ever got rich while spending money”. n
CONTACT INFORMATION
Prof. Dr. Dr.
Dieter Weingart
Chief Physician
Andreas Braun
Chief
International Unit
Klinikum Stuttgart
State-of-the-art medicine
for patients from all over the world
Klinikum Stuttgart is one of Germany´s
inik modern
tu ahospitals
t s one of
Ge than
ma
largest
More
la
es mode
n hospit organized
s. Mo e th in four
50 clinics
and institutes
50
l icscenters
a d i stitu
es all
r anized
i f
medical
provide
specialties
med
en erange
s p ofi services.
e al sp cia
ies
and acal
broad
Renowned
r d atbro supported
chle
mRe dow
a e os by
se a ices.
specialists
competent
pec ali
t s ppo
a co inpete
staff
of 6.000
working yhand
hand for
sta
o 6. of
o patients
in
andguarantee
ha d f
the
benefit
our
inikum
S ut
gart
ehör
the
ben it o ou
en and
s gua
ant e
state-of-the-art
medicine
optimum
n
h
d
im
l m
state
o - e-a
e ic than
e a 80
d op
care. Every
year, more
.000i inpargung
gö
care
ver 400
ye .000
r,emore
ha 73n
000
pa
tients and
outpatients
are itreatie
3 0 00
ou
pa
ted
Klinikum
Stuttgart.
is ins an
ngsfähi
sten
un h it i ko
niken us
ndforI more
st tute
eContact
information:
The major specialties include:
te te
ä
Medical and surgical oncology
Orthopedics with endoprothetic
Orthopedics
wit
surgery
surgery
ür
un and
ererestorative
Paendoprothetic
ienten
Cardiology and heart surgery
Abdominal and vascular surgery
T
f S ß 1
Neurosurgery
and neurology
70191 Stuttgart
Pediatr
cs including
specialties
Telefon
0711all253-00
Klinikum Stuttgart
International
Unit
K
inikum Stuttg
P.O. ent
Box 102644
Pat
Manag
PD-70022
BoxStuttgart
10 26
Phone: +49-711-27832060
D 70022 S
g t
Fax: +49-711-278402016
Pinternational-unit@klinikum-stuttgart.de
)7 1
ee o
11 2 8www.klinikum-stuttgart.de
BUSINESS DIRECTORY
BUSINESS DIRECTORY
Your guide to health
and medical centers
across UAE
ALPINE BAU DEUTSCHLAND AG
Contact: Uwe Benkert
uwe.benkert@alpine-bau.de
P.O. Box: 282731, Dubai, UAE
Tel: +971-4-3996007 · www.alpine-bau.de
ALPINE Bau Deutschland AG is a German construction
company, owned by the Austrian based Alpine Group,
with operations in Europe, Asia and the Middle
East. With branch offices in Abu Dhabi and Dubai,
ALPINE provides a wide range of contracting and
construction services in the GCC countries. On behalf
of Abu Dhabi Health Services Company (SEHA) and
as in JV with Civil Power Contracting (CPC), ALPINE
is currently building five Health Care Centers in and
around the city of Al Ain.
AL QABAS GERMAN CLINIC
Contact: Dr. Ute Anderer
dr_anderer@yahoo.com
P.O. Box: 3, P.C 134, Al Ilam Street 65
26
ISSUE 05 MAJLIS
Medinat Al Ilam, Muscat,
Sultanate of Oman
Tel: +968-99288222
General Practice, Women & Children Only (homeopathy,
naturopathy, asthma & allergy specialist, natural HRT).
English, German, French and Dutch speaking.
Medicin, Paediatrics, Radiology, Physiotherapy. For
appointment please call or visit our website.
CEDARS – J.A. INTERNATIONAL HOSPITAL
Contact: Rima Shenoy
Rima.shenoy@cedars-jaih.com
P.O. Box: 17666, Jebel Ali, Dubai, UAE
Tel: +971-4-8814000 · www.cedars-jaih.com
AL RAWDAH GERMAN MEDICAL CENTER
Contact: Alexander Heinz
info@argmc-uae.com
P.O. Box: 61822, Al Karamah St. Near SKMC,
Abu Dhabi, UAE
Tel: +971-2-6520200 · www.argmc-uae.com
Al Rawdah German Medical Center is the first private
multi-specialty facility in Abu Dhabi to offer solutions
for complex medical conditions using the latest
healthcare technology. We provide world-class medical
care offered by a highly qualified team of specialists
with sound medical expertise across a broad range of
services. Medical Departments: Dermatology, Internal
CEDARS J. A. International Hospital was established
in 1999 and operates as a fully fledged hospital
with 16 beds including an ICU and one major and
minor operation theatre. With specialties ranging
from Occupational Health, Laparoscopic Surgery to
Cardiology, it is the complete community hospital
for new Dubai area and will grow into a University
Hospital in cooperation with Klinikum Stuttgart
and the University of Tübingen. CEDARS – SANTE
Training Center offers First Aid and Emergency
training according to American Heart Association
guidelines.
BUSINESS DIRECTORY
BUSINESS DIRECTORY
CLINIC FOR COSMETIC DENTISTRY
Contact: Dr. Denise On
dr.ondenise@ccd.ae or admin@ccd.ae
Al Razi Bldg, Block A, Suite 2002,
Dubai Health Care City, Dubai, UAE
Tel: +971-4-4298400 · www.ccd.ae
CCD - CLINIC FOR COSMETIC DENTISTRY offers
all fields in dentistry like Prophylaxis, Conservative
Treatment, full Prosthodontic, Dental implant Treatment,
Dental implant Prosthodontics, Orthodontic, Invisalign
Treatment and full Ceramic Treatment. Dr. YunSon
Denise On is well known for her work in General
Dentistry and is specialized in Orthodontics (Braces)
for adults and children. Dr. Danny Heson On is well
known for her work in General Dentistry and is
specialized in Prosthodontics and Implantology.
DUBAI SKY CLINIC DENTAL CENTRE
Contact: Dr. Maximilian Riewer
info@dubaiskyclinic.com
P.O. Box : 120769, Dubai, UAE
Tel: +971-4-3558808 · www.dubaiskyclinic.com
Equipped with latest technologies, providing
standard and specialized dentistry services, oral
surgery, orthodontics, braces, implants, preventive
and dental care
THE E.N.T.CLINIC
Contact: Dr. Marc Müller
info@drmarc.ae
Al Razi Medical Complex (Bldg 64), Block B, Office
3001, Dubai HealthCare City, Dubai, UAE
Tel: +971-4-4458585 · www.drmarc.ae
THE E.N.T. CLINIC, Dr Marc Mueller, is a pure specialist
clinic in the field of Ear Nose and Throat. The full
range of possible Ear Nose and Throat diseases can
be diagnosed and treated. We do all available hearing
assessment procedures and beyond that balance
test and caloric vestibular testing, sleep studies and
allergy prick tests. Dr Marc Mueller sub specialized on
nose and sinus surgeries as well as on sleep disorders
like snoring. We offer direct billing with Interglobal ,
AXA, Mednet, ADNIC, Daman, NAS, Oman , Allianz,
Saico Cigna and do our surgeries in partnership with
THE CITY HOSPITAL and MedCare Hospital where all
other insurance companies are covered.
Facebook: THE E:N.T. CLINIC Dr. Marc Mueller
EPPENDORF MIDDLE EAST FZ-LLC
Contact: Nabil Faza
info-dubai@eppendorf.ae
Tel: +971-4-3692954 · www.eppendorf.ae
Eppendorf is one of the most reputable companies
which develops, produces and markets laboratory
equipments and consumables used in most biotechnology,
research, medical and forensic laboratories around
the world. Eppendorf has approx. 2600 employees
in more than 30 locations world-wide. The Middle
East office in Dubai is responsible for the entire
region including Africa.
FAUST CONSULT
Contact: Clare Dedic
clare.dedic@faust-consult.de
P.O. Box : 130783, Abu Dhabi, UAE
Tel: +971-2-6421669 · www.faust-consult.de
Through interdisciplinary team work we offer
maximum creativity, expertise and flexibility in Health
Care planning, design and construction.
GERMAN BUSINESS DEVELOPMENT
Contact: Heidemarie Moosen
hmoossen@gmail.com
Muscat, Sultanate of Oman
Tel. Om: +968-920 10 246
Tel. UAE: +971-50:6466714
Tel. GER: +49-170-6920 731
German Business Development, GBD offers exclusive
consultancy services for German companies wishing
to set up business in all GCC Countries. Together with
our partners we focus on Planning and Implementation
of Market Entry Strategies as well as Joint Venture
Establishments in the major sectors of Health,
Training & Education, Environmental Technologies
and Tourism. Since 1993 we operate in GCC and
– among others -organize medical delegations
for German Government offices throughout GCC
countries and manage participation of German
Companies during Arab Health. We are proud to
have registered activities for German companies in
GCC, which lead to the first ever given licenses in
that field. Hence we are well equipped to support
our partners’ requirements for establishing a presence
in the GCC Health Care Sector.
GERMAN DENTAL CLINIC
Dr. Abdolreza Nassouti, D.M.D.
Email: clinic@germandent.com
Suite 1902, White Crown Bldg.,
Sheikh Zayed Road · Dubai, U.A.E.
Tel: +971-4-3324499 · www.germandent.com
German Dental Clinic offers the most advanced
German dental technology available today. Up to
date procedures, materials, state-of-the art equipment
and training are continuously incorporated. Our
team is committed to offering every patient the best
care in the safest possible and most comfortable
environment.
GERMAN HEALTH CONSULT
Contact: Wolfgang Petz
w.petz@ghc-dubai.com
Tel: +971-4-3694949 · www.ghc-dubai.com
German Health Consult (GHC) is an expert in data
management and data mining solutions for companies
that handle large amounts of complex information
MAJLIS ISSUE 05
27
BUSINESS DIRECTORY
BUSINESS DIRECTORY
and require reliable availability and fast access to this
information. Whether the data is entered manually,
read from images via OCR or transmitted electronically,
GHC accepts and processes any document format.
Once processed, the information will be either
uploaded into the client’s data base or will be made
accessible via a portal solution. Digital archiving of
documents and its storage solutions complete the
offer of electronic data management.
GERMAN HEART CENTRE FZ-LLC
Contact: Jana Kuehn, Dr. Klaus Kallmayer
info@german-heart-centre.com
39 Al Faris Building, Dubai Healthcare City
Dubai, UAE
Tel: +971-4-3624797
www.german-heart-centre.com
The German Heart Centre Bremen is a specialized
clinic in invasive and non invasive cardiology in
Dubai Healthcare City (DHCC).
GLATT INGENIEURTECHNIK GMBH
Contact: Bernd Kreyer
b.kreyer@glatt-wiesbaden.de
or info@glatt-weimar.de
Nordstrasse 12, 99427 Weimar/Germany
Tel: +49-611-89069-86 · www.glatt.com
Process and plant engineering: Consulting, design,
implementation of processes, plants + complete
turnkey production sites for pharmaceutical and
biotech industries - extension/modification of
existing and construction of new production
facilities, in parts or completely. Glatt acts as
international engineering contractor in selected
project phases, as general planner or general
contractor. We cooperate with worldwide leading
technology partners, so Glatt provides innovative
process solutions for the production of solid
dosage forms, sterile and aseptic forms
LEHNEN INTERNATIONAL GMBH & CO. KG
Contact: Erika Moessner
erikamoessner@lehnen.de
P.O. Box 120958, Sharjah, UAE
Mob: +971-50-4504264
Fax: +971-6-5575083
www.lehnen.de
28
ISSUE 05 MAJLIS
Manufacturing of stainless steel
accessories for handicapped persons.
bathroom
MAXCARE MEDICAL CENTRE
Contact Person: Dr. Deepak Sharma
dr.deepaksharma@yahoo.com
P.O. Box: 892, 116 MAF, Muscat
Tel: +968-24788444
Mob: +968-95556888
The Maxcare health centre offers a full range of
clinical services for general, gynecological, and
pediatric patients and the best in Homeopathic
system of medicine.
The health centre is supported by a stateof-the-art dedicated clinical laboratory, and
an X-ray department on site providing prompt
diagnostic and therapeutic support, thus
optimizing patient care.
The Maxcare Medical Center started with a
dream to create a medical center, where people
from all walks of life could have access to the best
health care. The concept was perceived by Dr.
Deepak Sharma, a well known Homoeopath in
Muscat and Dr. Prakash R Anvekar, MD Medicine,
a veteran of medical profession in Muscat.
MERCK SERONO
Contact person: Deana Khalil
deana.khalil@merckserono.net
Tel: +971-4-3752700
www.merckserono.net
P.O. Box: 506512, DIFC, Al Fattan Currency
House 2, Level 4, Unit 4, Dubai, UAE
Tel: +971-4-3711000
Munich Re Underwriting Agents (DIFC) Limited
serves governments, governmental institutions,
insurance companies, self funded schemes and
other clients as a holistic one-stop shop to provide
individual and tailor made reinsurance and risk
management solutions for the growing health care
market in the Middle East and Africa.
PAUL HARTMANN MIDDLE EAST FZE
Contact person: Alexander Burger
info@hartmann.info
Tel: +971-4-2996996
www.hartmann.info
healing
Thehelps
HARTMANN
GROUP is one of the leading
European providers of medical and hygiene
products with core competences in wound
treatment, incontinence care and infection
prophylaxis. The portfolio is supplemented by
products for compression therapy, immobilization
and first aid. Moreover, HARTMANN offers
innovative system solutions for professional target
groups in the medical and care sector. The company
with its headquarters in Heidenheim, Germany
has operations in 33 countries around the world.
In 2009, approximately 9,500 employees in the
HARTMANN GROUP generated sales of about EUR
1.56 billion.
TOP MEDICAL CENTER
Contact person: Dr. Charlotte Zoeller
charlottezoeller@hotmail.com
Tel: +971-50-1404089
MUNICH RE UNDERWRITING
AGENTS (DIFC) LIMITED
Contact person: Dr. Frank Mayer
fmayer@munichhealth.com
Top Medical Center opens a new neighborhood
clinic right in the heart of Dubai Marina at the
Grosvernor House in February 2011.The Clinic
– thought and developed to high international
medical standards – offers a range of specialties
including General Practice for adults and children,
Family Medicine, Preventive Medicine Vaccinations,
Executive Checks, Occupational Medicine, Urology,
Aviation Medicine, General Dentistry, Cosmetic and
Restorative Dentistry, Implantology, Acupuncture,
Laser- Acupuncture, Triggerpoint and Pain therapy.
Our friendly team of highly qualified health care
professionals is mainly educated in Europe and
USA. Additional services include
· Insurance Network with major insurance
· Free valet parking
· Extended opening hours and open on Saturdays
· French, English, Arabic, German, Spanish, Italian
and Bulgarian spoken.
Dr. Charlotte Zoeller, MD is Specialist Family
Medicine - German Board Certified and Acupuncture
medicine practitioner - China trained.
SCHNABEL AG
Contact person: Ernst Monteiro
ernst.monteiro@schnabelag.com
Tel: +971-4-3688458 · www.schnabelag.com
SCHNABEL AG offers consulting and planning
services for the construction of secure and available
infrastructure for IT and telecom technology. Our
project spectrum in Dubai also covers complex
MEP designs and MEP designs for mission critical
buildings, such as hospitals.
ULTIMATE INSURANCE BROKERS LLC
Contact person: Dr. Martina Meissner
martina.meissner@ultimateinsure.net
Tel: +971-4-3961622
Fax: +971-4-3965619
VIVANTES NETWERK FÜR GESUNDHEIT GMBH
Contact person: Nizar Maarouf
international@vivantes.de
Am Nordgraben 2, 13509 Berlin, Germany
Tel: +49-30-130121668
www.vivantes-international.de
www.vivantes.de
Vivantes International Medicine is a globally
operating healthcare provider and leading figure
of future-oriented large-scale projects.
WELCARE DIAGNOSTIC & TREATMENT
CENTER
Contact person: Ms. Aisha Shahmurad
info@welcare-muscat.co.om
59/ Al Khuwair Service Rd, Saud Bahwan Residency
Bldg. 1, Muscat, Oman
Tel: +968-24477666
www.welcare.muscat.co.om
Welcare DTC is a multi-specialty outpatient clinic,
conveniently located in Al Khuwair, Muscat,
equipped with state-of-the-art technologies in a
clean, modern environment. Its advanced diagnostic
and therapeutic structure allows for comprehensive
primary healthcare services like General Medicine,
Paediatrics, OBG and Dental all under one roof.
In addition there are a few specialties like Internal
Medicine, Psychology, Dermatology, Endocrinology,
Cardiology, Pulmonology, Endocrinology, etc
available. The clinic ensures high quality patient
care and excellent service for all its clients at all
times.
WILMS GMBH
Pine Wood Healthcare Company
Contact person: Katharina Wilms
hygiene@wilms.com
Im Glanetal 6, 49152 Bad Essen, Germany
Tel: +49-5427-92250
www.pine-healthcare.com
Wilms Pine Healthcare and Cosmetic Products naturally effective due to the ingredients of pine
heartwood.
SIEMENS
Tel: +971-4-3660700
Fax: +971-4-3660608
www.siemens.ae
The Siemens Healthcare Sector is one of the
world’s largest suppliers to the healthcare industry
and a trendsetter in medical imaging, laboratory
diagnostics, medical information technology and
hearing aids. Siemens offers its customers products
and solutions for the entire range of patient care
from a single source – from prevention and early
detection to diagnosis, and on to treatment and
aftercare. By optimizing clinical workflows for
the most common diseases, Siemens also makes
healthcare faster, better and more cost-effective.
Siemens Healthcare employs some 48,000
employees worldwide and operates around the
world.. For further information please visit: www.
siemens.com/healthcare.
MAJLIS ISSUE 05
29
INSIDE AHK
INSIDE AHK
Oktoberfest 2010
AROUND 450 AHK-MEMBERS, Partners and friends enjoyed a very entertaining Oktoberfest at the
Grand Hyatt Dubai Tent on October 14th 2010. The evening organized by the German Emirati Joint
Council for Industry and Commerce (AHK) offered guests the opportunity to experience the world
famous Bavarian festival in Dubai, with typical German food, drinks and a live band specially flown in
from the Oktoberfest in Munich. n
30
ISSUE 05 MAJLIS
Tanya Bernthaler
INSIDE AHK
INSIDE AHK
0
1
0
2
R
E
N
N
GOOSE DI
LIKE IN THE PAST YEARS, more than 400 AHKMembers, Partners and friends did not miss the
AHK Goose Dinner, which took place on 25th
November 2010 at the Grand Hyatt Gardens. The
annual dinner is seen as a great opportunity to start
the festive season and network with partners and
friends. The excellent buffet with the geese specially
imported from Germany, red cabbage, potato
dumplings and many other German specialties,
were thoroughly enjoyed by the guests. Once
again the Goose Dinner proved to be an enjoyable
evening with live entertainment and a DJ adding
to the lively atmosphere.
Our special thanks go to Audi-Volkswagen
Middle East, main sponsor, as well as to our cosponsors Lufthansa German Airlines, Gaggenau,
Granini, Teekanne, RAK FTZ and last but not least
Coca Cola AG who sponsored the APOLLINARIS
mineral water.
We look forward to welcoming many more of
you to our events in 2011. n
MAJLIS ISSUE 05
31
INSIDE AHK
INSIDE AHK
Daniela Caligaro
AHK RAS AL KHAIMAH CHAPTER
THE GERMAN EMIRATI JOINT COUNCIL for Industry
& Commerce (AHK) – though being licensed and
operative primarily on the federal level of the UAE
as a whole – is also taking into consideration the
constitutional framework of the UAE as a union
of several single Emirates, each having its own
history, its particularities and its own constituency.
Accordingly, in addition to the “federal issues”,
AHK also takes care of the concerns of the local
communities on the level of the individual Emirate
within the UAE.
As the very first AHK Local Chapter being
formally established, the Local Chapter for Ras Al
Khaimah was officially created on 10th June 2010
by a group of extremely active and committed AHK
32
ISSUE 05 MAJLIS
members based in the Northern Emirate. Chairman
of the RAK Chapter is Norbert Wagner, Knauf
RAK FZE, supported in his role by Co-Chairmen
Alexandra Gailfuss, RAK FTZA and Jens Rethorn,
Ithara Group.
With over 200 German companies already
based in the Free Zones of the Emirate, in recent
years Ras Al Khaimah has become a quite popular
investment destination and home for a growing
German speaking community.
The RAK Chapter primarily represents the interests
of AHK members based in Ras Al Khaimah within
the organization and – in accordance with the CEO
and the Board of Directors of AHK – externally
towards local authorities and institutions. In its
advocacy role the RAK Chapter offers its members
an institutional platform to approach the local
authorities and the UAE business community, in
order to promote collaboration and address issues
that German investors in situ might face.
Further tasks the RAK Chapter decided to focus
on are community building activities (e.g. German
lessons for children, social and business related
events) as well as the promotion of Ras Al Khaimah
as a destination for German investors (e.g. by
inviting economic delegations from Germany or
by organizing excursions for AHK members based
in other emirates, etc.).
Since its formation the RAK Chapter has
already successfully organized several events and
activities, such as the Iftar Dinner in September
2010 which had as a guest of honor H.H. Sheikh
Faisal bin Saqr Al Qasimi, and the Christmas Party
& Bazaar in December.
As a sign of the commitment of its members for
a cleaner, greener and sustainable UAE, the RAK
Chapter also actively participated into the CLEAN
UP UAE Campaign organized by the Emirates
Environmental Group (EEG) in December 2010,
contributing to a huge cleanup operation in Ras
Al Khaimah. n
INSIDE AHK
INSIDE AHK
Visit to a Container Ship
THANKS TO THE German Austrian Logistic Joint
Venture, Weiss Röhlig, a small group of AHK
Members had the opportunity to visit the HapagLyod container ship, Savannah Express on November
10th, 2010. For most of the participants it was not
only the first time on a container ship, but as well
the first time at Jebel Ali Port. Personally I was most
impressed by the size of the ship and the loading
speed and logistics of the containers. Others were
fascinated by the engine room and dimensions of
the motor. All in all, a great event fueling a demand
for further excursions of this kind. n
Workshop: Boosting your trade fair returns!
EXHIBITIONS AND TRADE SHOWS are one stop
shops for meeting new and existing business
partners, monitoring competition, gathering market
intelligence and trends, finding manufacturers
and distributors and much more. It is the perfect
opportunity for first-hand contact with prospective
customers, thereby developing trust and rapport
and even receiving instant feedback on your
products and services! Having said this, it can be
quite time consuming and expensive to organize
participation at a trade show and if you are a first
timer, the risk of overlooking important points is
high. Identifying your trade fair goals and structuring
them effectively using strategic marketing tools are
key to ensuring a maximum return of investment
(ROI) on your efforts.
In light of this, the German Emirati Joint Council
for Industry & Commerce (AHK) and Expo
Connect came together to present a series of
workshops on “How to prepare a successful
trade show participation”, with participants from
different industry backgrounds who were planning
their maiden event or looking to further enhance
their past experiences.
The two sessions, held in May and October 2010
were conducted by Ms Andrea Werner, who brings
with her valuable experience from the trade fair
industry, and was extremely well received by the
participants. n
Sruthi Sreedharan
Industry and Commerce (AHK)
MAJLIS ISSUE 05
33
INSIDE AHK
INSIDE AHK
DELEGATIONS
ACCOMPANIED BY A delegation focusing on Energy
Efficiency, the Minister of Economic Affairs, Labor
and Transport for the Federal State of Niedersachsen
visited Abu Dhabi, Doha and Manama in October.
The German Emirati Joint Council for Industry and
Commerce (AHK) in cooperation with the Chamber
of Industry and Commerce Hanover organized the
program for the business delegation.
In addition to individual meetings, the group
received an overview of Abu Dhabi’s infrastructure
and real estate market from Aldar Properties PJSC.
Buildings are the main consumers of energy in the
Gulf region and worldwide. The companies from
the field of energy efficiency and renewable energy
received insights into upcoming developments in
the field, during a presentation by Masdar.
On the second day of the visit, a symposium on
Energy-Efficient Buildings was conducted at the
Visit of Prime Minister Stanislaw Tillich
YET ANOTHER HIGH RANKING visit took place
in November when the Prime Minister of Saxony,
H.E. Stanislaw Tillich, visited Abu Dhabi and
Doha accompanied by a high ranking business
delegation.
Due to the investment of the Advanced
Technology Investment Company Abu Dhabi (ATIC),
into Global Foundries in Dresden, the electronic
semi-conductor industry was one of the focus
points of the delegation. The German Emirati
Joint Council for Industry and Commerce (AHK)
organized the program along with the Saxony
Economic Development Council. Besides a very
informative session at ATIC, the meeting with the
Abu Dhabi Ports Company gave the companies
an overview of the industrial developments of
Kizad, the newly launched industrial zone. The
delegation was the first to be received in the new
interactive visitor center. Industrial developments
and industrial clusters were also focus points of the
visit to the Abu Dhabi Basic Industry. Additional
to individual appointments with local companies,
a meeting was also arranged with the Tourism
Development and Investment Company (TDIC)
who provided the delegation with an overview of
the various tourist developments in the city. The
delegation continued on to Doha, where further
institutional and individual business meetings were
organized by the AHK. n
34
ISSUE 05 MAJLIS
Khalidiya Palace Hotel and attended by around 80
people from the local business community. The
main players from Niedersachsen introduced their
newest technologies which included measurements,
monitoring, building management and process
control systems. Business meetings were also held
in Doha and the symposium on Energy Efficiency
in Manama was attended by a number of Bahraini
business people. n
Dr. Dalia Abu Samra-Rohte
Successful logistics is
a question of creativity.
Complex tasks demand precisely tailored solutions. With its international know-how and
practical experience of over a century, Kuehne + Nagel has more than mastered this
challenge. As one of the largest global players in transport and logistics, Kuehne + Nagel
develops individual solutions for complex logistics operations. Our experts have
demonstrated their creativity and skills in the field of supply chain management, providing
consulting, planning, organisation and implementation services for a broad range of
projects. With approximately 55,000 employees and a global network of 900 offices in more
than 100 countries, Kuehne + Nagel is your competent partner for intelligent logistics
solutions in every field.
Kuehne + Nagel Management Middle East (FZE)
New Century City Tower · 6th Floor, Office 602
P.O. Box 22512 · Dubai, U.A.E.
Tel: + 9714 2946401 · Fax: + 9714 2947063
www.kuehne-nagel.com
TRADE FAIRS
TRADE FAIRS
BAU
FROM 17-22 JAN 2011, The New Munich Trade
Fair Centre will host around 1,900 exhibitors from
more than 40 countries and cater to more than
210,000 visitors from around 150 countries. On
show at BAU on 180,000 square meters of exhibition
space will be architectural solutions, materials and
systems for industrial, commercial and residential
construction and for interior fitting, new-build,
renovation and modernisation.
Every two years this event brings together
market leaders from the sector to participate
in a unique display of competence spanning all
construction trades.
BAU is also the world´s largest trade fair for
architects and engineers, attracting over 38,000
planners and design professionals. The range of
building materials on display at the fair is grouped
into product and theme sections. Key topics for
the future of the industry play an important role in
all sections of the exhibition and many attractive
events in the supporting programme, including
high-caliber forums with experts from all over the
Sruthi Sreedharan
WORLD’S LEADING FAIR
FOR ARCHITECTURE
MATERIALS, SYSTEMS
world, round off this industry showcase.
What are the hot topics currently dominating
debate in the field of architecture and construction?
And which of them are critical for the future of the
building industry? BAU 2011 will be highlighting
selected themes – “Sustainable Building”, ” Building
for Life”, Research & Innovation, Education &
Training- and discussing them in the forums at the
fair as well as illustrating them in special exhibitions.
Specific solutions in these areas will be presented
at the stands of the exhibitors.
In addition to the presentations put on by the
exhibitors BAU is again organizing an exclusive,
top-class supporting programme, BAU Plus! where
visitors have a choice of three forums - “Future of
Building”, ”MacroArchitecture” and “Intelligent
Building”- each featuring top experts and industry
representatives, at which to gather valuable
information. These forums are all positioned right
in the heart of the fair, and access to them is free
for all participants.
The main themes at BAU will be further explored
in special exhibitions where visitors can find out
about the latest results of research and development
and get an overview of what challenges are still
to be faced. n
© Messe München – P.G. Loske
bC India: A BAUMA CONEXPO SHOW
INTERNATIONAL TRADE FAIR FOR CONSTRUCTION MACHINERY, BUILDING MATERIAL
MACHINES, MINING MACHINES AND CONSTRUCTION VEHICLES
PREMIERING IN MUMBAI, INDIA from 8-11 Feb
2011, bC India is a joint venture between two
world renowned trade show organizers, Messe
Muenchen International (MMI), organizer of BAUMA,
and Association of Equipment Manufacturers
36
ISSUE 05 MAJLIS
(AEM), organizer of CONEXPO-CON/AGG, who
have combined their expertise in the construction
machinery industry to present a show tailor made
to suit the needs of the market.
Mumbai being the leading international trade
hub in India offers several advantages to bC India’s
exhibitors and visitors. Considered one of the
global stages of the construction industry, this
city is the ideal spot for solidifying and customer
and prospect relationships. In addition, Mumbai’s
central location provides easy access for both
domestic and international visitors.
Over 400 exhibitors from around 30 countries
will showcase the most extensive range of products
and latest state-of-the-art technologies broadly
classified into; All around Construction Sites,
Mining, Extraction and Processing of Raw Materials,
Production of Building Materials, Component and
Service Suppliers.
International Pavilions representing influential
and global players – Germany, UK, China, Finland,
Italy, Korea, Spain, France and Australia- also a
key feature of the show. The supporting program
includes educational programs, technical conferences
and presentations supported and organized by
leading Indian and International construction
associations.
To be held in a two year cycle the first edition
of bCIndia expects to attract around 20,000
trade visitors and buyers from all over India and
its neighbouring countries. n
TRADE FAIRS
TRADE FAIRS
inhorgenta 2011
INTERNATIONAL TRADE FAIR FOR JEWELLERY, WATCHES, GEMSTONE
DESIGN AND TECHNOLOGY
THE INTERNATIONALLY RENOWNED industry
forum will open its doors for the 38th time from
February 25th to 28th, 2011 where around 1,100
exhibitors from 38 countries will showcase the latest
products and innovations in the field of jewellery
and watches, on 64,500 m2 of the New Munich
Trade Fair Centre.
Boasting more than 30,000 visiting professionals,
of which more than a third are international buyers,
inhorgenta is one of the world’s largest industry
get-togethers.
Catering exclusively to trade visitors and buyers,
inhorgenta offers a clearly designated overview of
the industry segments and an ideal environment
for professional dialogue. The various jewellery
segments are frequently re-evaluated according to
their market relevance and treated accordingly at
the trade fair. This concept groups exhibitors and
their collections according to their unique character
and ambience, thus providing retailers with an
optimized experience. Furthermore, inhorgenta’s
scheduling at the start of the business year makes
it the barometer for current and future trends in
the watchmaking industry.
Exhibits on display, range from watches and
clocks, jewellery, antique jewellery, designer jewellery,
gemstones and pearls to silverware, Etuis und boxes,
watchbands, workshop equipment for watchmakers,
goldsmiths and jewellers, shop fittings, technical
equipment, computers and software.
In addition to the revised exhibit hall layout,
promising improved orientation and product
selection, the inhorgenta Award was newly created
to follow the Innovation Award. The highly coveted
Innovation Award has established itself in the
industry as an ideal stepping stone for young,
talented jewellery designers. The new inhorgenta
Award is slated to become yet another established
mark of quality, to be presented in seven different
categories, thus accommodating a wider variety
© streubel-photo.de
of contest entries.
The fair is further supported by an array of events
including talks, discussions, special exhibitions,
design awards and much more, also making it a
knowledge platform for the latest industry news
and topics. n
Spielwarenmesse International Toy Fair Nürnberg
THE GLOBAL TOY AND LEISURE product industry
will come together once again from 3-8 Feb 2011
at the Nürnberg Exhibition Center for the 62nd
edition of the International Toy Fair. The Toy Fair
expects to attract 76,000 visitors and 2500 journalists
from over 115 countries to meet and interact with
around 2600 exhibitors who will showcase their
products, ideas and innovations.
Industry professionals will be exposed to a
staggering 1 million products on display, of which
70,000 are new and will cover the entire range of
product segments including Model Construction,
Hobbies, Model Railways and Accessories, Technical
Toys, Educational Toys, Action Toys, Dolls, Soft
Toys, Games, Books, Learning and Experimenting,
Multimedia, Festive and Trend Articles, Carnival,
Wooden Toys, Craftworks, Gifts, Arts & Crafts,
Creative Design, Sports, Leisure, Outdoor, School
Articles, Stationery, Baby and Infant Articles and
Testing and Inspecting Institutes.
The exhibition is further complemented by
a comprehensive knowledge programme, key
© AlexSchelbert.de / Spielwarenmesse eG
highlights of which include “Toys go green”,
“Global Toy Conference”, “Toy Business Forum”
and “Building Our Future Toy Conference”.
If you are looking for new ideas, new products
and the top themes for the coming year, the
InnovationCenter is the place to be; where visitors
can get an overview of all the new products at
the International Toy Fair 2011 and also view
and try out the ToyAward winning products. The
ToyAward, the newly re-structured product prize at
the International Toy Fair, is presented to particularly
outstanding products chosen not only by a jury but
also by the visitors. The final winner is announced
at the closing press conference and will receive
prize money for further marketing measures.
Yet another focal point is the LicenseCenter.
With an all new lounge area, the LicenseCenter is
ideal for talks and networking between licensees,
licensors, licensing agencies and media representatives.
Moreover, the International Trend Selection
which lists the most promising toy licenses from
important international markets will be presented
by worldwide media partners.
Adding to the knowledge base will be The Testing
& Inspecting Center where all test and inspection
institutes taking part in the world’s biggest trade
fair for toys are brought together to give both
exhibitors and visitors a central port of call for
covering their safety information needs. n
MAJLIS ISSUE 05
37
TRADE FAIRS
TRADE FAIRS
Zenobia Chiba
The International Wood &
Wood Machinery Show
THE REGION’S PREMIER destination for Wood,
Woodworking Machinery & Wood Related Accessories
and Components will take place in Dubai from 5th
to 7th April, 2011 at the Dubai Airport Expo.
As the biggest Woodshow in the Middle East
grows, milestones are topped along the way. Upon
the successful completion of the fifth edition of the
Dubai Woodshow in 2010 and the newly introduced
forum, roundtables and workshops, an increasing
number of investors have already confirmed their
participation for 2011.
The exhibition will offer the latest innovative
technologies and top quality products and brands in
the furniture industry from more than 40 countries,
covering an area of 11,000 m2 of ground, maintaining
the reputation of Woodshow being the biggest
exhibition for the industry in the Middle East.
The new featured Furniture components &
Accessories Zone will be a significant feature and will
showcase the latest products in surfaces and fittings,
elements and systems semi-finished products and
materials, furniture fabrics and upholstery materials.
The zone will be attended by senior management
and decision makers seeking investment and trade
Action-packed Gulf Bike
Week to ride into Dubai
THIRD ANNUAL GULF BIKE WEEK TO TAKE
PLACE AT DUBAI FESTIVAL CITY PROMISING
ATTRACTIONS FOR ALL THE FAMILY.
Bike lovers and off-road enthusiasts from across the
GCC will be racing to Dubai Festival City in February
to participate in the third annual Gulf Bike Week. In
2011, Gulf Bike Week promises an action-packed show
38
ISSUE 05 MAJLIS
with activities for all the family and performances
from two major international bands.
The Gulf Bike Week 2011, organized by Clarion
Events Middle East in partnership with Done Events,
is held under the patronage of His Excellency
Mohammed Bin Sulayem, FIA Vice-President for Sport
and President of the Automobile & Touring Club of
opportunities with local and international professionals
to gain and exchange product information and to
inspire for future design solutions.
Woodshow 2010 saw participants from over 30
countries including newcomers from Papua New Guinea,
Spain, Russia, Argentina, Sweden and Romania and
seven Country Pavilions including Canada, China,
France, Malaysia, Taiwan, Lithuania & USA. n
The German Emirati Joint Council for Industry &
Commerce (AHK) is the official representative of the
Woodshow in Germany.
For more information, please contact:
Zenobia.Chiba@ahkuae.com
the UAE (ATCUAE), and will take place from 10 – 12
February 2011 at the Dubai Festival City.
More than 150 exhibitors including Harley
Davidson, Honda, KTM, Ducati, BMW, Kawasaki,
Polaris and Victory through to custom bike builders
and bike accessories are participating at the Gulf
Bike Week.
The Gulf Bike Week will showcase the performance
of All-Terrain Vehicles in multiple races and live
demonstrations at the ATV/UTV Zone which is
designed and run by Dubai ATV. This year the Gulf
Bike Week is also gearing up to host the Middle
East’s largest motorbike ride in which over 800
people are expected to participate.
In addition to biking events, concerts have been
organized showcasing talents from both local
and international bands. These will include two
headline acts from international artists, which will
be announced closer to the show.
The Gulf Bike Week 2011 is the Middle East’s
only dedicated urban bike festival. It supports a
market that is worth over $1.75 billion regionally
and is poised to grow, with the KSA and UAE
expected to maintain the majority of the region’s
market share. n
Gulf Bike Week in Germany.
Kerstin.Abed@ahkuae.com
TRADE FAIRS
TRADE FAIRS
THE GLOBAL SPACE & SATELLITE FORUM
THE GLOBAL SPACE & SATELLITE FORUM, now in
its third successful year will take place in Abu Dhabi
from 9th -11th May 2011. The exhibition and forum
model focuses on the commercial space applications
that are making a difference to telecommunications,
climate and weather forecasting, remote sensing,
information sharing, commerce, security, banking,
navigation and TV broadcasting.
The global “Space Economy” is worth about
US$250 billion today and is expected to cross the
US$1 trillion mark within the next 10 years. In line
with this explosive global growth, the last couple
of years have seen regional governments making
significant investments in space and satellite related
technologies, with the UAE positioning itself as a leader
amongst emerging regional space economies.
In line with the success and growth of the last two
editions of the Global Space and Satellite Forum and
increasing demand for a world class space event for
the region, GSSF returns with a working model that
attracts a broad attendance of key decision makers,
professional delegates, regional governmental bodies
and inspiring young professionals and students with
an interest in space applications.
The 2011 event features two specialized conferences,
a dedicated exhibition area, on-site Seminar sessions
and a number of associated networking events. The
3rd Global Space TECH Conference will focus on
how space can create new commercial opportunities,
high-tech jobs, drive technological innovation and
advance space-based defense and climate science
research. Advances in satellite communications are
slowly revolutionizing the communications sector.
The Advanced SATCOM Conference will discuss
and highlight the exciting possibilities of providing
multimedia communications to people on the move
via satellite and opening up new opportunities
for satellite, telecom and broadband operators.
The MENA region is eager to capitalize on these
developments and make use of next generation
satellite telecommunication and media services.
A supporting exhibition will take place alongside
the conference giving global providers of space
and satellite technologies a platform to meet and
engage the burgeoning market. n
GSS Forum in Germany.
Zenobia.Chiba@ahkuae.com
MEMEX 2010 BEATS BUSINESS
EXPECTATIONS
THE RECENTLY CONCLUDED MEMEX, the Middle
East Manufacturing Exhibition in the UAE Capital
Abu Dhabi attracted 36% more visitors as compared
to the last year. The event had double the exhibition
space this year with leading metal working, surface
treatment, and welding and woodworking technology
suppliers from 18 countries including Germany,
France, Italy, and the UK exhibiting at the show.
MEMEX is organized in partnership with the
Department of Economic Development Abu
Dhabi. Dr Adeeb Al Afifi, the Director of Foreign
Trade and Export Support at the Department of
Economic Development of Abu Dhabi, said that
the participation of the department at MEMEX
with a stand that includes ten major Abu Dhabi
factories comes within the frame of Abu Dhabi
Vision 2030. The aim of the vision is to diversify
income resources and develop non-oil sectors. This
initiative will help support the industrial sector in
general and the export industries in particular as
one of the main streams of developing economy
and increasing its contribution in the gross domestic
product (GDP).
A number of exhibitors at the 2010 edition of
MEMEX reported on-site sale of metal fabrication
machinery and strong leads from metal fabricators and
manufacturers from all over the Middle East region.
MEMEX has clearly emerged as the strategic
regional platform for companies to secure a share
of the reported US$ 13.7 billion of foreign direct
investment (FDI) as per the last year FDI report.
Mark your 2011 MEMEX dates: 28-30 November
at the Abu Dhabi National Exhibition Centre. n
MAJLIS ISSUE 05
39
TRADE FAIRS CALENDAR
TRADE FAIRS IN THE GCC: FEB-APR 2011
BAHRAIN
UAE (continued)
08.02.- 10.02.2011
Manama
Gulf International Industry Fair
27.02.- 02.03.2011
Dubai
Gulfood
08.02.- 10.02.2011
Manama
Food & Hospitality Expo
27.02.- 02.03.2011
Dubai
Ingredients Middle East
25.02.- 27.02.2011
Manama
Bahrain International Garden Show
28.02.- 02.03.2011
Dubai
Middle East Exclusive Luxury Brand & Travel Retail
14.03.- 16.03.2011
Manama
MEOS: Middle East Oil Show
28.02. -03.03.2011
Abu Dhabi
Middle East Rail
03.04.- 06.04.2011
Manama
IJB: International Jewellery Bahrain
01.03.- 05.03.2011
Dubai
Dubai International Boat Show
11.04.- 13.04.2011
Manama
Gulf Offshore & World Boat
03.03. -04.03.2011
Dubai
ADTS: Aerospace & Defence Training Show
26.04.- 28.04.2011
Manama
Gulf BID: Building & Construction
07.03.- 09.03.2011
Abu Dhabi
Gulf Glass
07.03.- 09.03.2011
Dubai
Playworld Middle East
KUWAIT
25.01.- 05.02.2011
Kuwait City
Kuwait Industries Exhibition
07.03.- 09.03.2011
Dubai
Paperworld Middle East
30.01.- 03.02.2011
Kuwait City
INFOBIZ: IT & Communications Solutions
07.03.- 10.03.2011
Dubai
ARAB LAB
30.01.- 03.02.2011
Kuwait City
Smart Buildings & Secureexpo- Safety & Security
07.03.- 12.03.2011
Al Ain
AJWEX: Jewellery and Watches Exhibition
30.01.- 05.02.2011
Kuwait City
INFOCONNECT: Int’l IT, Office Systems & Comm
08.03.- 10.03.2011
Dubai
WETEX: Water & Energy Technology
23.03.- 02.04.2011
Kuwait City
Kuwait International Perfume & Cosmetics Expo
08.03.- 10.03.2011
Abu Dhabi
Gulf Landscaping
23.03.- 02.04.2011
Kuwait City
Specialized Watches Exhibition
08.03.- 10.03.2011
Dubai
FME: Franchising Middle East
30.03.- 03.04.2011
Kuwait City
Kuwait International Boat Show
14.03.- 16.03.2011
Dubai
Commercial Vehicles Middle East
10.04.- 12.04.2011
Kuwait City
Kuwait Environment, Water & Energy Exhibition
14.03.- 17.03.2011
Dubai
Gulf Print & Pack
11.04.- 16.04.2011
Kuwait City
Real Estate & Investment Exhibition
15.03.- 20.03.2011
Abu Dhabi
Abu Dhabi International Book Fair
24.04.- 30.04.2011
Kuwait City
International Gold & Jewellery Exhibition
16.03.- 19.03.2011
Dubai
Art Dubai-Contemporary Art Fair
17.03.- 19.03.2011
Dubai
DIHF: Dubai International Horse Fair
OMAN
21.03.- 23.03.2011
Muscat
The BIG Show Muscat
21.03.- 23.03.2011
Sharjah
Building Materials & Maintenance Exhibition
12.04.- 16.04.2011
Muscat
IJEX: International Jewellery Exhibition
21.03.- 23.03.2011
Sharjah
Doors, Windows & Roofs Middle East
19.04.- 21.04.2011
Muscat
GHEDEX: International Higher Education Expo
22.03.- 24.03.2011
Dubai
25.04.- 29.04.2011
Muscat
Comex Exhibition
DUPHAT: Pharmaceuticals and Technologies
Conference & Exhibition
24.03.- 26.03.2011
Abu Dhabi
Abu Dhabi Yachtshow
28.03.- 30.03.2011
Abu Dhabi
GIBTM:
Gulf Incentive Business Travel & Meetings Expo
28.03.- 30.03.2011
Abu Dhabi
Arabian Construction Week
QATAR
11.04.- 13.04.2011
Doha
Map Middle East: Regional Spatial Data Infrastructure
& Capacity Building
SAUDI ARABIA
20.02.- 23.02.2011
Jeddah
MACHINEX Arabia
28.03.- 30.03.2011
Abu Dhabi
INTERMAT Middle East: Machinery, Materials and
Equipment for Construction & Infrastructure
28.02.- 03.03.2011
Jeddah
Middle East Education & Training Exhibition &
Symposium
28.03.- 30.03.2011
Dubai
Offshore Arabia
29.03.- 31.03.2011
Dubai
Agra ME: Agriculture Machinery & Equipment
29.03.- 31.03.2011
Dubai
Motexha
04.04.- 06.04.2011
Dubai
DEAL: Dubai Entertainment, Amusement & Leisure
05.04.- 07.04.2011
Dubai
WoodShow
05.04.- 09.04.2011
Sharjah
Mideast Watch & Jewellery Show
10.04.- 14.04.2011
Dubai
UITP: World Congress & Mobility & City Transport Expo
12.04.- 13.04.2011
Dubai
Middle East Waste Summit
06.03.- 08.03.2011
Jeddah
Gulf Environment Forum
13.03.- 16.03.2011
Jeddah
PROTEX: Int’l Event for Fire,Safety & Protection
21.03.- 25.03.2011
Riyadh
Saudi Construction Show
27.03.- 30.03.2011
Dammam
IETEX: Education & Training Show
10.04.- 13.04.2011
Riyadh
Saudi Medicare:
Healthcare Hospital Supplies & Medical Equipment
25.04.- 28.04.2011
Jeddah
Saudi Building & Interiors Exhibition
14.04.- 16.04.2011
Dubai
GETEX: Gulf Education & Training Exhibition
01.02. -02.02.2011
Dubai
MRO: Maintenance Repair & Overhaul Middle East
17.04.- 20.04.2011
Abu Dhabi
Cityscape Abu Dhabi
01.02.- 03.02.2011
Dubai
International Property Show
24.04.- 26.04.2011
Dubai
Dubai Derma
01.02.- 03.02.2011
Dubai
AEEDC: Dental Conference & Arab Dental Expo
26.04.- 28.04.2011
Dubai
07.02.- 10.02.2011
Abu Dhabi
The Bride Show-Abu Dhabi
PALME: Professional Audio, Light, Music &
Entertainment Exhibition
07.02.- 10.02.2011
Dubai
Int’l Conference on Drug Discovery & Therapy
08.02.- 10.02.2011
Dubai
Middle East ELECTRICITY
08.02.- 10.02.2011
Dubai
CABSAT MENA & Satellite MENA
10.02.- 12.02.2011
Dubai
Gulf Bike Expo
15.02. -17.02.2011
Abu Dhabi
Defence Sensors Technology
20.02.- 24.02.2011
Abu Dhabi
IDEX: Defence Exhibition
20.02.- 24.02.2011
Abu Dhabi
NAVDEX: Naval Defence Exhibition
21.02. -23.02.2011
Dubai
Foot Wear Expo
UAE
40
ISSUE 05 MAJLIS
TRADE FAIRS CALENDAR
TRADE FAIRS IN GERMANY: FEB-APR 2010
DATE
CITY
TRADE FAIR
DESCRIPTION
28.01- 01.02.2011
Frankfurt/Main
Christmasworld - Internationale Frankfurter Messe
Gifts, Watches & Clocks, Jewelry, Crafts, Festive Articles, Household Goods, Glassware, Ceramics
29.01- 01.02.2011
Frankfurt/Main
Paperworld - Internationale Frankfurter Messe
Office Equipment, Office Supplies, Leisure, Hobby, DIY
30.01- 02.02.2011
Cologne
ISM
International Sweets and Biscuits Fair
01.02- 03.02.2011
Karlsruhe
LEARNTEC
Vocational education, learning and IT
01.02- 06.02.2011
Dortmund
JAGD & HUND
International exhibition for hunting & fishing
03.02- 08.02.2011
Nuremberg
Spielwarenmesse
International Toy Fair
06.02- 08.02.2011
Cologne
Spoga horse
International Trade Fair for Equestrian Sports
06.02- 08.02.2011
Düsseldorf
CPD SIGNATURES
International Fashion Trade Show
06.02- 09.02.2011
Munich
ISPO
The international sports business network
08.02- 10.02.2011
Stuttgart
LogiMAT
Distribution, Materials Handling and Information Flow
08.02- 10.02.2011
Essen
E-world energy & water
Energy (conventional and renewable Energies)
09.02- 11.02.2011
Berlin
FRUIT LOGISTICA
International Trade Fair for Fruit and Vegetable Marketing
11.02- 15.02.2011
Frankfurt/Main
Ambiente - Internationale Frankfurter Messe
Consumer Goods, Watches & Clocks, Jewelry Crafts, Festive Articles, Household Goods, Furniture, Interior Design
14.02- 17.02.2011
Bad Salzuflen
ZOW
Components and Accessories for Furniture and Interior Design
16.02- 19.02.2011
Nuremberg
BioFach + Vivaness World Organic Trade Fair
Natural Personal Care and Wellness
22.02- 24.02.2011
Frankfurt/Main
Facility Management - Exhibition and Conference
Project Development, Consulting, Training & Education
22.02- 26.02.2011
Stuttgart
didacta
The Trade Fair for Education and Training
24.02- 25.02.2011
Offenburg
GeoTHERM - expo & congress
Energy, Environmental Protection
25.02- 28.02.2011
Munich
Inhorgenta
Jewellery, watches, design, gemstones and technology
26.02- 02.03.2011
Düsseldorf
EuroShop - The Global Retail Trade Fair
Marketing, Advertising, Trade Fairs, Conferences, Events, Hotel and Catering Equipment, Shop Fittings
01.03- 03.03.2011
Nuremberg
embedded world - Exhibition&Conference
Information Technology, Telecommunication
01.03- 04.03.2011
Leipzig
Z - DIE ZULIEFERMESSE - SUBCONTRACTING FAIR
Parts, components, modules and technologies
01.03- 05.03.2011
Hanover
CeBIT
Heart of the digital world
09.03- 11.03.2011
Cologne
Asia-Pacific Sourcing
Products for Home and Garden from Far East
09.03- 13.03.2011
Berlin
ITB Berlin
The World's Leading Travel Show
10.03- 12.03.2011
Leipzig
therapie Leipzig
Medical Technology, Health, Pharmacy
11.03- 14.03.2011
Nuremberg
IWA & OutdoorClassics
High performance in target sports, nature activities, protecting people
12.03- 20.03.2011
Essen
EQUITANA - Equestrian Sports World Fair
Horses, Riding Equipment
15.03- 17.03.2011
Stuttgart
EMV Stuttgart
International Exhibition with Workshops on Electromagnetic Compatibility (EMC)
15.03- 19.03.2011
Frankfurt/Main
ISH
The Bathroom Experience, Building, Energy, Air-conditioning Technology, Renewable Energies
16.03- 18.03.2011
Düsseldorf
GDS
Shoes & Accessories
16.03- 22.03.2011
Munich
INTERNATIONALE HANDWERKSMESSE
Craft Trades and Medium-Sized Enterprises
17.03- 20.03.2011
Leipzig
Leipziger Buchmesse
Leipzig Book Fair
18.03- 20.03.2011
Düsseldorf
BEAUTY INTERNATIONAL DÜSSELDORF
Cosmetics, Nail and Foot Professionals
18.03- 20.03.2011
Stuttgart
INVEST
Institutional and private investors
18.03- 23.03.2011
Hanover
INTERNORGA
Hotel, Restaurant, Catering, Baking and Confectionery Trades
19.03- 21.03.2011
Düsseldorf
DÜSSELDORF TOP HAIR INTERNATIONAL
International Hairdressing Industry
22.03- 26.03.2011
Cologne
IDS - International Dental Show
Dental Medicine, Dental Technology
25.03- 27.03.2011
Offenbach/Main
I.L.M.
International Leather Goods Fair Offenbach - Winter Styles
27.03- 29.03.2011
Düsseldorf
ProWein
International Trade Fair Wines and Spirits
29.03- 31.03.2011
Nuremberg
European Coatings SHOW
Adhesives, Sealants, Construction Chemicals
04.04- 08.04.2011
Hanover
ComVac / HANNOVER MESSE
Compressed Air and Vacuum Technology
05.04- 07.04.2011
Berlin
conhIT
Connecting Healthcare IT
05.04- 07.04.2011
Hamburg
Aircraft interiors Expo
Aerospace, Airport Technology
06.04- 09.04.2011
Frankfurt/Main
Prolight + Sound
Technologies and Services for Events and Entertainment
12.04- 14.04.2011
Nuremberg
ALTENPFLEGE
Medical Technology, Health, Pharmacy
13.04- 16.04.2011
Friedrichshafen
AERO
General Aviation
13.04- 17.04.2011
Cologne
ART COLOGNE
Arts, Antiques
14.04- 17.04.2011
Essen
FIBO
Fitness, Wellness and Health
MAJLIS ISSUE 05
41
CULTURE
Benita Nagel
for Industry & Commerce. (AHK)
CULTURE
Education
MADE IN GERMANY
he three German Schools in the UAE,
based in Abu Dhabi, Dubai and Sharjah are
well known for their excellent education
programs. From Kindergarten onwards
children are enabled to develop important social and
academic skills. The schools pay special attention
to the international origins of their students.
Non-German speaking children are encouraged
to learn German in special integration programs.
With a high portion of lessons taught in English
and compulsory classes in Arabic the needs of
students for competency in other languages are
recognized as well.
Education at the German International School
in Abu Dhabi is based on the curriculum of the
State of Thüringen. It is offered to students from
Germany, the Emirates and other nations, starting
from kindergarten up to the German International
Abitur at Grade 12. The German International Abitur,
a course of study taken in German and English, allows
students to fulfill the requirements of their national
education system. Moreover it is an internationally
accepted qualification permitting its graduates
to study at renowned universities in countries all
over the world. The German International School
provides a friendly, lively and creative community
and teaches its students to become responsible
and cosmopolitan citizens.
The German School of Sharjah, officially certified
for an excellent education, also provides special
language tutoring for students and for parents. It
offers certificates of secondary education, starting
from Kindergarten and continuing up to Grade 10.
After graduation, students are enabled to continue
their school career at other international schools such
as the International German School of Dubai.
Founded two years ago, the German International
School Dubai is the biggest German school in the
entire region with almost 400 students. Like the
German school in Abu Dhabi it also offers the
German International Abitur. Taking up to 50 %
of their exams in English, students are still able
to receive the German diploma. The German
International School Dubai is supervised by experts
forming the school board and Thomas Dietrich, the
experienced new principal who aims at maintaining
both the renowned quality of German education
and opening the school to new students.
All schools mentioned above are thus highly
recommended and their students are very well
prepared for different challenges in today’s
globalized world. n
German International School Abu Dhabi
P. O. Box 4150 Abu Dhabi, UAE
Tel : +971 2 665 8668
Fax: +971 2 665 3107
Email: info@gisad.ae
www.dsag.org
German International School Dubai
P. O. Box 47072 Dubai, UAE
Tel : +971 4 338 6006
Fax: +971 4 338 6004
Email: info@germanschool.ae
www.germanschool.ae
German School Sharjah
P. O. Box 1465 Sharjah, UAE
Tel : +971 6 567 6014
Fax: +971 6 566 2118
Email: office@dssharjah.org
www.dssharjah.org
42
ISSUE 05 MAJLIS
CUL
Alexander Kitz
CULTURE
Dubai and the Creek
DUBAI IS A YOUNG CITY WITH A SHORT, BUT EXTRAORDINARILY EXCITING HISTORY. HAVING
STARTED AS A FISHING VILLAGE SOME TIME IN THE 18TH CENTURY LOCATED AT THE MOUTH OF
A SALTWATER CREEK, TODAY, DUBAI IS A METROPOLIS WELL-KNOWN THROUGHOUT THE WORLD
AS A TOURIST DESTINATION AND COMMERCIAL HUB, CHASING WORLD RECORDS.
n 1833, the small fishing village started to grow
when about 800 members of the Bani Yas tribe
left Abu Dhabi to settle at the creek. The migration
was led by the Maktoum family, establishing the
dynasty of the Al Maktoum rulers in Dubai.
In the early years of Dubai, there were three
distinct settlements around the mouth of the creek;
Deira on the east side of the creek, Bur Dubai on
the western side and Shindaga on a spur of land
between the Arabian Gulf and the creek.
The creek served as a natural harbour allowing
Dubai to become a center for the fishing and
pearling industry and home to a vigorous merchant
community. Besides fishing, the pearling industry was
Dubai’s main economic sector until the invention
of cultured pearls in the 1930s. By the turn of the
20th century, Dubai was a prosperous sea port for
dhows; traditional wooden boats, coming from
as far away as India and East Africa, although the
creek was then incapable of supporting large scale
transportation.
Dubai’s commercial activities attracted expatriates
from Iran, India, Pakistan and Afghanistan. The
settlement was especially attractive to a large number
of merchants who left Bandar Lengeh, a seaport
on the Iranian coast that introduced high customs
duties in 1902. The district they settled in was named
Bastakia after the Bastak region in southwestern Iran.
Today, this district is one of Dubai’s most picturesque
heritage sites. The souk (market) on the Deira side
grew to about 350 shops in the meantime, making
it the largest on the coast. The Indian population
was particularly active in the shops.
In the 1950s, the creek began to silt which led
to a plan to develop it. This plan involved dredging
shallow areas and building breakwaters and quays
to facilitate the handling of cargo. The creek was
dredged in the 1960s and 1970s, opening it to
much more continuous traffic which gave Dubai
an advantage over Sharjah, another trading centre
in the region.
In 1966, the discovery of oil commenced a completely
new chapter in the history of Dubai. The revenues
from oil exports allowed Dubai’s ruler Sheikh Rashid
to further develop the city’s commercial potential
by investing in infrastructure projects like schools,
hospitals, roads, communication networks, as well
as water and electricity supply. Dubai International
Airport was extended and the largest man-made
harbour in the world was constructed at Jebel Ali.
Although new infrastructure projects diminished
the importance of Port Saeed, the small harbour
continues to be an economic centre of trade for
the creek and its surrounding souks. Port Saeed is
a busy harbour where the dhows arrive to load or
discharge their goods. It is amazing to see how the
workers are able to keep track of all the goods that
simply seem to build big piles of boxes all over the
port. People run around, carry boxes from one place
to the other and load trucks. Others cook lunch in
kitchen-like set-ups on the dhows or take a shower
before the next journey begins.
While the crew and the captains of the dhows are
often from Iran, the workers and drivers at the port
are mainly of Pakistani origin, like Kashif Hussain,
a truck driver for foodstuffs. Kashif came to Dubai
about ten months ago to join his uncle’s forwarding
company: “My uncle came to Dubai about 18
years ago. By now, he is a reputable businessman
managing a forwarding company with five drivers.
He made it possible for me to come to Dubai by
paying for all my expenses including my visa and
my driver’s license.”
Like most of his fellow workers, Kashif transports
foodstuffs like almonds, cashew nuts and chillies.
However, at Port Saeed you can find basically
everything you could ever imagine, for example: tires,
washing machines, DVD players and hair dryers, etc
apart from foodstuff. All goods are transported to
warehouses all around Dubai, but in the end “most
of it ends up in the local markets around the Creek”
Kashif is convinced of.
Like most of Dubai’s foreign workers, Kashif
left his home country because he could not find
a suitable job: “I earned a bachelor’s degree in
politics. However, it was impossible for me to find
a proper job with this qualification in Pakistan”.
Kashif appears to be proud of his new life and
thankful for the opportunity he was offered: “Dubai
is a peaceful place and I earn more money than in
my home country. My salary allows me to support
my family.” n
MAJLIS ISSUE 05
43
OUR NEW MEMBERS
OUR NEW MEMBERS
Adams Armaturen GmbH
Mr. Martin Adams,
Managing Director
Herne, Germany
www.adams-armaturen.de
BSH Bosch and Siemens FZE
Mr. Martin Jäger
Marketing Director
Dubai, UAE
www.bsh-group.com
Elaman ME FZE
Mr. Peter Habertheuer,
General Manager
Dubai, UAE
www.elaman.me
German Medical Services (GMS) FZ LLC
Mr. Mohammed Abdel Hadi,
Executive Manager
Dubai, UAE
www.gms-projects.com
Air Berlin Group,
C/O Oasis Travels (GSA)
Mr. V.L. Narsu, GSA Sales Manager
Dubai, UAE
www.airberlin.com
Clinic for Cosmetic Dentistry
Dr. Denise On, General Manager
Dubai, UAE
www.ccd.ae
Embassy of the Federal Republic
of Germany Abu Dhabi
Ms. Anja Ernest, Third Secretary
Economic & Energy Affairs
Abu Dhabi, UAE
www.abu-dhabi.diplo.de
German School Sharjah
Mr. Dirk Böckmann
Principal
Sharjah, UAE
www.dssharjah.org
Al Ruyah Int. Trading & Engineering
Services LLC
Mr. Farooq Bahelwan, Managing Director
Abu Dhabi, UAE
Complease Trading LLC
Mr. Wolfgang Vondracek,
Managing Director,
Dubai, UAE
www.complease.net
Alfred Kuhse GmbH
Mr. Peter Steinhagen,
Sales Manager
Winsen (Luhe), Germany
www.kuhse.de
Cristal Hotel Abu Dhabi
Mr. Wael Eissa, Assistant Director
of Sales & Marketing
Abu Dhabi, UAE
www.cristalhotelsandresorts.com
Ambrosius Middle East Interior
Decoration LLC
Mr. Yassin Nasri, General Manager
Dubai, UAE
www.ambrosius1872.com
Cut Part Trading FZE
Mr. Mario Wetzel
Manager
Ras Al Khaimah, UAE
www.cutpart.com
ARES Analytical Research &
Enterprise Solutions
Mr. Oguen Metin
Managing Director
Dubai, UAE
www.ares.com
Deltapoint Trading FZCO
Mr. Farzin Khamseh,
Managing Director
Dubai, UAE
ASE - Associated Services Experts
Mr. Mohamed El Kaaki,
Country Manager
Dubai, UAE
www.asegrp.aero
Azhari Legal Consultancy
Mr. Ghassan Azhari, Senior Partner
Dubai, UAE
www.azhari-law.com
Beringer GmbH
Mr. Hans-Josef Beringer,
Managing Director
Tagmersheim, Germany
www.beringer-behaelter.de
BITO Storage Systems Middle East
Mr. Mario Ammann, General Manager
Sharjah, UAE
www.bito.ae
Diehl Defence Representative Office
Mr. Helmut Reichelt,
General Manager
Abu Dhabi, UAE
www.diehl-defence.de
Discover ME
Ms. Anne-Susanne Becker,
Managing Director
Dubai, UAE
www.discover-middleeast.com
DPD Dynamic Parcel Distribution
UAE LLC
Mr. Emanuil N. Stoimenos,
CEO Middle East & South Asia
Dubai, UAE
www.dpd.com
Dr. J. Henneke Consulting GmbH
Dr. Joachim Henneke
Managing Director
Düsseldorf, Germany
www.jhcs.eu
Euler Hermes Credit Insurance
Mr. Mahan Boulourchi, Risk Director
G.C.C. Countries
Dubai, UAE
www.ae.eulerhermes.com
Euro Trucks Spare Parts LLC
Mr. Gilbert Eisenlohr, CEO
Ras Al Khaimah, UAE
www.eurotrucksuae.com
Expat Services GmbH Dubai Branch
Mr. Florian Finkbeiner,
Managing Director
Dubai, UAE
www.expatservices.ae
Falcon Pack
Mr. Ibrahim Mustafa, Export Manager
Sharjah, UAE
www.falconpack.com
Festivities Event & Destination
Management FZ LLC
Ms. Lisa Lehmann-Schiwietz,
Owner & Managing Director
Dubai, UAE
www.festivities-dubai.com
German Consulate General Dubai
Mr. Klaus Ranner, Consul General
Dubai, UAE
www.dubai.diplo.de
German Dental Clinic
Dr. Abdolreza Nassouti,
Dental Surgeon & Periodontist
Dubai, UAE
www.germandent.com
German Heart Centre Bremen FZ-LLC
Ms. Jana Kühn, Clinic Manager
Dubai, UAE
www.german-heart-centre.com
BMC Gulf Trading & Contracting LLC
Mr. Fabian Beermann, Division Manager
Dubai, UAE
www.bmc-gulf.com,
www.bmc-plasticwelding.com
Dr. Shihabi Clinic
Mr. Abdul-Rahman Shihabi
Owner
Dubai, UAE
German International School
Abu Dhabi
Mr. Gerald Miebs, Principal
Abu Dhabi, UAE
www.gisad.ae
BMW Group Middle East
Mr. Juergen Borgmeier,
Director Finance & HR
Dubai, UAE
www.bmw-me.com
Earlybird Catering Services LLC
Mr. Cornelius Durm
Managing Partner
Dubai, UAE
www.earlybird.ae
German International School Dubai
Mr. Thomas Dietrich,
Principal
Dubai, UAE
www.germanschool.ae
44
ISSUE 05 MAJLIS
German Tech Manchinery
Mr. Markus Kienberger,
Managing Director
Dubai, UAE
www.germantechmachinery.com
Ghassan Ahmed Al
Sulaiman Trading (GAAST)
Mr. Mazen Khourdaji,
Managing Director
Dubai, UAE
www.ghassan-dubai.com
Global Risk, Surveyors
& Loss Adjusters LLC
Mr. Mahmoud Abu-Hassan,
Managing Director
Dubai, UAE
www.glblrisk.com
Globalink Multimodal
Logistics LLC
Ms. Paula Haseman,
Manager Removals & Relocation
Dubai, UAE
www.globallinkllc.com
Golden Tulip Al Barsha
Mr. Frank Mayland, Operations Manager
Dubai, UAE
www.goldentulipalbarsha.com
Gulf Extrusions Co. LLC
Mr. Modar Al Mekdad,
General Manager
Dubai, UAE
www.gulfex.com
Hotel JAL Tower Dubai
Ms. Vanessa Waldow,
Director of Sales & Marketing
Dubai, UAE
www.jaltowerdubai.com
IHK Karlsruhe
Ms. Anja Leibersperger
Foreign Trade Department
Managing Director
Karlsruhe, Germany
www.karlsruhe.ihk.de
Investiq FZ-LLC RAK Real Estate Investments
Mr. Said Ben Sedrine,
Managing Director
Ras Al Khaimah, UAE
www.investiq.de
Jumeirah Etihad Towers
Mrs. Cornelia Koebele
Director of Sales & Marketing
Abu Dhabi, UAE
www.jumeirah.com
Modern Freight Company LLC
Mr. M.P. Rajneesh, Logistics Business
Development Manager
Dubai, UAE
www.mfc.ae
Roedl Meyer Reumann
Ms. Elena Schildgen
Partner
Dubai, UAE
www.roedl.ae
Karcher Trading LLC
Mr. Harald A. Karcher
General Manager
Dubai, UAE
Mountain Partners AG
Mr. Marc Bode, Managing Director
Mountain Partners Abu Dhabi
Wädenswil (Zürich), Switzerland
www.mountain-partners.ch
SAP Middle East & North Africa LLC
Mr. Steffen Reisacher
Market Development Lead MENA
Dubai, UAE
www.sap.com
Knauf LLC
Mr. Amer Bin Ahmed, Managing Director MTU Office Middle East
Dubai, UAE
Mr. Oliver Cierpka,
www.knauf.ae
General Manager
Abu Dhabi, UAE
Kroisos FZE
www.mtu-online.com
Dr. Andreas Gulya, General Manager
Ras Al Khaimah, UAE
Munich Re Underwriting
www.kroisosfze.com
Agents (DIFC) Ltd
Dr. Frank Mayer
Landesbank Baden-Württemberg
Senior Executive Officer
Mr. Geoffrey Lovell, SEO
Dubai, UAE
Dubai, UAE
www.lbbw.com
N. R. Doshi & Partners
Mr. Rahul Doshi, Partner
LAPP Middle East FZE
Dubai, UAE
Mr. Haytham Mardini, Managing Director www.nrdoshi.ae
Dubai, UAE
www.lappgroup.com
NEM Middle East
Mr. Jacco Jansen
Lindner Depa Interiors LLC
Executive Vice President and Managing
Mr. Harald Mezler-Anderlberg,
Director Middle East
General Manager
Dubai, UAE
Dubai, UAE
www.nem-group.com
www.lindnerdepa.ae
Pars International Trading GmbH
Lucas Nülle Middle East FZE
Mr. Cambis Tadjadod,
Mr. Christian Staab-Schmidt,
Managing Director
General Manager
Munich, Germany
Dubai, UAE
www.lucas-nuelle.com
PKF The Consulting House
Mr. Sven Gade,
Lufthansa City Center MEV Tourism
Director
Ms. Liz Frisch, Regional Sales Manager
Dubai, UAE
Dubai, UAE
www.pkf-tch.com
www.lcc-mev.com
Prion GmbH
M3H International GmbH
Mr. Christopher Frim,
Mr. Haithem Praima, CEO
Managing Partner
Strausberg, Germany
Leintfelden-Echterdingen, Germany
www.m3h-international.de
www.prion.de
Makateb Business Centers
Mr. Mark Leer, Sales Director
Ajman, UAE
www.makatebgcc.com
Schöck ME FZE
Mr. Christoph Spitz, Managing Director
Dubai, UAE
www.schoeck.ae
SD (Middle East) LLC
Mr. Dieter Frantz, CFO
Dubai, UAE
www.siemens.com/airport-logistics
Security Advisory Services
Mr. Mohammed Haroun,
Managing Director
Dubai, UAE
www.sas.hn
SG. Chancery Chambers
Legal Consultants FZC
Mr. Paul Josef Spranger,
Partner / Manager
Dubai / Ras Al Khaimah, UAE
www.sgchancery.net
Stahl CraneSystems FZE
Mr. Frank Hildebrandt,
Managing Director & CEO
Dubai, UAE
www.stahlcranes.com
Strohal Legal Group International Legal Consultants
Dr. Theodor Strohal, Senior Partner
Ras Al Khaimah, UAE
www.advocates.cc
The E.N.T. Clinic - Dr. Marc Müller
Mr. Marc Müller-Nieberg
E.N.T. Specialist
Dubai, UAE
www.drmarc.ae
PUMA Middle East FZ-LLC
Dr. Oliver Wirth
Managing Director
Dubai, UAE
www.puma.com
ThyssenKrupp Mannex GmbH
Mr. Wolfgang Heinrich
Area Manager
Dubai, UAE
www.tk-mannex.com
Merck Serono Middle East FZ-LLC
Mr. Karim Smaira,
Vice President-Intercontinental
Dubai, UAE
www.merckserono.de
Quarry & Mining LLC
Mr. Moritz Kerler, Managing Director
Ras Al Khaimah, UAE
www.quarry.ae
TRW Aftermarket Middle East
Mr. Marco Loth
General Manager
Dubai, UAE
www.trwaftermarket.com
MMG Munich Medical Group GmbH
Mr. Georg Steiner,
CEO / Managing Partner
Burgwedel (Hannover), Germany
www.mmg-gmbh.com
Rieckermann Middle East FZCO
Mr. Thomas Jahn
Managing Director
Dubai, UAE
www.rieckermann.com
TÜV InterCert Middle East
Dr. Jur. Nicole Denise Rademacher,
Abu Dhabi, UAE
www.tuv-intercert.org
UNISON HOLDING
Mr. Michael O. Huebener,
Managing Director
Dubai, UAE
United Eastern Group
Eng. Ahmed Ali Al Shorafa Al Hammadi,
Managing Director
Abu Dhabi, UAE
www.ueg.ae
USP Trading FZC
Mr. Mahmud Awad, Managing Partner
Dubai, UAE
www.usp-trading.com
Valley Engineering FZC
Mr. Martin Berndl, General Manager
Sharjah, UAE
www.valleyengineeringfzc.com
Viessmann Middle East FZE
Mr. Murat Aydemir, Managing Director
Sharjah, UAE
www.viessmann.ae
Xiscon Deutschland KG
Mr. Jürgen Ernst, Management
Stuttgart, Germany
www.xiscon.com
Züblin Ground & Civil
Engineering LLC
Mr. Martin Rüping,
General Manager Commercial
Dubai, UAE
www3.zeublin.de
Zum goldenen Hirschen FZ LLC
Mr. Alasdair Howieson
Managing Director
Dubai, UAE
www.hirschen.de
INDIVIDUAL MEMBERS
Mr. Maik Awater,
Abu Dhabi, UAE
Mr. Marcel Bruognolo,
Director of Finance
Dubai, UAE
Ms. Arlette Richter,
Director of Catering & Event Sales
Dubai, UAE
Dr. Florian Schloderer,
Research Fellow
Abu Dhabi, UAE
Dr. Carsten Schmidt,
Health Care Leader MEA
Dubai, UAE
Mr. Georg Pieper,
Director Sales & Marketing
Dubai, UAE
Status : 30 Nov 2010
MAJLIS ISSUE 05
45
‫ﺍﻟﻤﻌﺎﺭﺽ‬
‫ﺷﺮﻭﺗﻲ ﺷﺮﻳﺪﺍﺭﻥ‬
‫ﺍﻟﻤﺠﻠﺲ ﺍﻷﻟﻤﺎﻧﻲ ﺍﻹﻣﺎﺭﺍﺗﻲ ﺍﻟﻤﺸﺘﺮﻙ‬
‫ﻟﻠﺼﻨﺎﻋﺔ ﻭ ﺍﻟﺘﺠﺎﺭﺓ‬
‫ﺑـــﺎﻭ‬
‫ﻓﻲ ﺍﻟﻔﺘﺮﺓ ﻣﺎ ﺑﻴﻦ ‪ ۲۲ – ۱۷‬ﻳﻨﺎﻳﺮ ‪ ۲۰۱۱‬ﺳﻴﻘﻮﻡ ﻣﺮﻛﺰ‬
‫ﻣﻴﻮﻧﺦ ﺍﻟﺠﺪﻳﺪ ﻟﻠﻤﻌﺎﺭﺽ ﺑﺈﺳﺘﻀﺎﻓﺔ ﺣﻮﺍﻟﻰ ‪ ۱۹۰۰‬ﻋﺎﺭﺽ‬
‫ﻣﻦ ﺃﻛﺜﺮ ﻣﻦ ‪ ٤۰‬ﺩﻭﻟﺔ ﻭﺇﺳﺘﻘﺒﺎﻝ ﺃﻛﺜﺮ ﻣﻦ ‪۲۱۰،۰۰۰‬‬
‫ﺯﺍﺋﺮ ﻣﻦ ﺣﻮﺍﻟﻲ ‪ ۱٥۰‬ﺩﻭﻟﺔ‪ .‬ﻭﺳﻴﺘﻢ ﺗﺨﺼﻴﺺ ﻣﺴﺎﺣﺔ‬
‫‪ ۱۸۰،۰۰۰‬ﻣﺘﺮ ﻣﺮﺑﻊ ﻣﻦ ﻣﺴﺎﺣﺔ ﺍﻟﻤﻌﺮﺽ ﻟﻌﺮﺽ ﺍﻟﺤﻠﻮﻝ‬
‫ﺍﻟﻤﻌﻤﺎﺭﻳﺔ ﻭﺍﻟﻤﻮﺍﺩ ﻭﺍﻷﻧﻈﻤﺔ ﺍﻟﺼﻨﺎﻋﻴﺔ ﻭﻋﻤﻠﻴﺎﺕ ﺍﻟﻤﺒﺎﻧﻲ‬
‫ﺍﻟﺘﺠﺎﺭﻳﺔ ﻭﺍﻟﺴﻜﻨﻴﺔ ﻭﺍﻟﺪﻳﻜﻮﺭ ﺍﻟﺪﺍﺧﻠﻲ ﻭﻋﻤﻠﻴﺎﺕ ﺍﻟﺘﺠﺪﻳﺪ ﻭ‬
‫ﺍﻟﺒﻨﺎﺀ ﺍﻟﺠﺪﻳﺪ ﻭﻣﻮﺍﻛﺒﺔ ﺍﻟﻌﺼﺮ‪.‬‬
‫ﻭ‬
‫وﻳﻘﻮم ﻫﺬا اﳊﺪث اﻟﻀﺨﻢ ﻛﻞ ﻋﺎﻣﲔ ﺑﺠﻠﺐ ﻗﺎدة اﻟﺴﻮق ﻟﻠﻤﺸﺎرﻛﺔ‬
‫ﻓﻲ ﺣﺪث ﻓﺮﻳﺪ ﻟﻌﺮض اﻟﻜﻔﺎءات ﻓﻲ ﻛﺎﻓﺔ ﻣﻴﺎدﻳﻦ اﻟﺒﻨﺎء‪.‬‬
‫ﻛﻤﺎ ﻳﻌﺪ ﻣﻌﺮض ﺑــــﺎو أﻛﺒﺮ اﳌﻌﺎرض اﻟﺘﺠﺎرﻳﺔ دوﻟﻴ ًﺎ ﺑﺎﻟﻨﺴﺒﺔ‬
‫ﻟﻠﻤﺨﻄﻄﲔ واﳌﻬﻨﺪﺳﲔ‪ ،‬إذ ﻳﻘﻮم ﺑﺠﺬب ‪ ۳۸,۰۰۰‬ﻣﺨﻄﻂ‬
‫وﻣﺼﻤﻢ‪ .‬وﻳﺘﻢ ﺗﻘﺴﻴﻢ ﻧﻄﺎق ﻣﻮاد اﻟﺒﻨﺎء اﻟﺘﻲ ﻳﺘﻢ ﻋﺮﺿﻬﺎ‬
‫ﺑﺎﳌﻌﺮض إﻟﻰ أﻗﺴﺎم اﳌﻨﺘﺞ و إﻟﻰ أﻗﺴﺎم اﻷﻓﻜﺎر‪ .‬ﻛﻤﺎ ﺗﻠﻌﺐ‬
‫اﳌﻮاﺿﻴﻊ اﳊﻴﺔ ﻓﻲ ﻣﺴﺘﻘﺒﻞ اﻟﺼﻨﺎﻋﺔ دور ًا ﻫﺎﻣ ًﺎ ﻓﻲ ﺷﺘﻰ‬
‫أﻗﺴﺎم اﳌﻌﺮض واﻟﻌﺪﻳﺪ ﻣﻦ اﻷﺣﺪاث اﻟﺘﻲ ﺗﻘﻮم ﺑﺠﺬب اﻟﺒﺮاﻣﺞ‬
‫اﳌﺴﺎﻧﺪة ﻟﺬﻟﻚ‪ ،‬ﲟﺎ ﻓﻴﻬﺎ اﳌﻨﺘﺪﻳﺎت ذات اﳌﺴﺘﻮى اﻟﻌﺎﻟﻲ ﻣﻦ‬
‫ﺧﺒﺮاء اﻟﻌﺎﻟﻢ‪ ،‬واﻟﺬﻳﻦ ﻳﻠﺘﻘﻮن ﻓﻲ ﻫﺬا اﳌﻌﺮض اﻟﺼﻨﺎﻋﻲ‪.‬‬
‫ﻣﺎ ﻫﻲ أﻫﻢ اﳌﻮاﺿﻴﻊ اﻟﺒﺎرزة ﺣﺎﻟﻴ ًﺎ ﻓﻲ ﻣﺠﺎل اﻟﻌﻤﺎرة واﻟﺒﻨﺎء؟‬
‫وﻣﺎ ﻫﻲ اﳌﻮاﺿﻴﻊ اﳊﺎﺳﻤﺔ ﻓﻲ ﻣﺴﺘﻘﺒﻞ ﺻﻨﺎﻋﺔ اﻟﺒﻨﺎء؟‬
‫ﺍﻟﻤﻌﺎﺭﺽ‬
‫ﺍﻟﻤﻌﺮﺽ ﺍﻟﺪﻭﻟﻲ ﺍﻟﺮﺍﺋﺪ ﻓﻲ‬
‫ﻣﺠﺎﻝ ﺍﻟﻬﻨﺪﺳﺔ ﺍﻟﻤﻌﻤﺎﺭﻳﺔ‬
‫ﻭﺍﻟﻤﻮﺍﺩ ﻭﺍﻷﻧﻈﻤﺔ‬
‫ﺳﻴﻘﻮم ﻣﻌﺮض ﺑـــﺎو ‪ ۲۰۱۱‬ﺑﺈﻟﻘﺎء اﻟﻀﻮء ﻋﻠﻰ ﺑﻌﺾ اﻷﻓﻜﺎر‬
‫اﳌﺨﺘﺎرة‪ " :‬اﳌﺒﺎﻧﻲ اﳌﺘﺠﺪدة"‪ " ،‬ﻣﺒﺎﻧﻲ ﳌﺪي اﳊﻴﺎة"‪" ،‬اﻟﺒﺤﺚ‬
‫واﻹﺧﺘﺮاع"‪" ،‬اﻟﺘﻌﻠﻴﻢ واﻟﺘﺪرﻳﺐ" وﻣﻦ ﺛﻢ ﻣﻨﺎﻗﺸﺔ ﻫﺬه اﻷﻣﻮر‬
‫ﻓﻲ اﻟﻨﺪوات اﻟﺘﻲ ﻳﺘﻢ ﻋﻘﺪﻫﺎ ﻋﻠﻰ ﻫﺎﻣﺶ اﳌﻌﺮض‪ ،‬ﺑﺎﻹﺿﺎﻓﺔ‬
‫إﻟﻰ ﻋﺮﺿﻬﺎ ﻓﻲ ﻣﻌﺎرض ﺧﺎﺻﺔ‪ .‬ﻛﻤﺎ ﺳﻴﺘﻢ ﻋﺮض ﺣﻠﻮل‬
‫ﻣﻌﻴﻨﺔ ﻟﻬﺬه اﻷﻣﻮر ﻋﻠﻰ ﻃﺎوﻻت اﻟﻌﺎرﺿﲔ‪.‬‬
‫ﺑﺎﻹﺿﺎﻓﺔ اﻟﻰ اﶈﺎﺿﺮات اﻟﺘﻲ ﻳﺘﻢ ﺗﻘﺪﳝﻬﺎ ﻣﻦ ﻗﺒﻞ‬
‫اﻟﻌﺎرﺿﲔ‪ ،‬ﻳﻘﻮم ﻣﻌﺮض ﺑـــﺎو ﻣﺮة ﺛﺎﻧﻴﺔ ﺑﺘﻨﻈﻴﻢ ﺑﺮﻧﺎﻣﺞ‬
‫ﻣﺴﺎﻧﺪة ﺣﺼﺮي وﻋﺎﻟﻲ اﳉﻮدة ﻳﺪﻋﻰ" ﺑـــــﺎو ﺑـﻠـــﺲ!" ﺣﻴﺚ‬
‫ﳝﻜﻦ ﻟﻠﺰوار اﻹﺧﺘﻴﺎر ﻣﻦ ﺑﲔ ﺗﻠﻚ اﻟﻨﺪوات " ﻣﺴﺘﻘﺒﻞ اﻟﺒﻨﺎء"‪،‬‬
‫"ﻫﻨﺪﺳﺔ اﻟﻌﻤﺎرة اﻟﻀﺨﻤﺔ"‪" ،‬اﻟﺒﻨﺎء اﻟﺬﻛﻲ"‪ - ،‬وﺳﻴﺤﺎﺿﺮ ﻓﻲ‬
‫ﺗﻠﻚ اﻟﻨﺪوات ﺧﺒﺮاء ورﺟﺎل ﺻﻨﺎﻋﺔ ذوي ﺧﺒﺮة ﻋﺎﻟﻴﺔ و اﻟﺘﻲ‬
‫ﳝﻜﻦ اﳊﺼﻮل ﻋﻠﻰ ﻣﻌﻠﻮﻣﺎت ﻗﻴﻤﺔ ﻣﻨﻬﺎ‪ .‬وﺳﻴﺘﻢ ﻋﻘﺪ ﺗﻠﻚ‬
‫اﶈﺎﺿﺮات ﻓﻲ ﻗﻠﺐ اﳌﻌﺮض‪ ،‬و ﻳﻜﻮن اﻟﺪﺧﻮل اﻟﻴﻬﺎ ﻣﺠﺎﻧﻲ‬
‫ﳉﻤﻴﻊ اﳌﺸﺎرﻛﲔ‪.‬‬
‫وﺳﻴﺘﻢ ﻋﺮض اﳌﻮاﺿﻴﻊ اﻷﺳﺎﺳﻴﺔ ﳌﻌﺮض ﺑــــﺎو ﻓﻲ ﻣﻌﺎرض‬
‫ﻣﺘﺨﺼﺼﺔ ﳝﻜﻦ ﻟﻠﺰاﺋﺮﻳﻦ اﻟﺘﻌﺮف ﻣﻦ ﺧﻼﻟﻬﺎ ﻋﻠﻰ ّاﺧﺮ‬
‫ﻧﺘﺎﺋﺞ اﻟﺒﺤﺚ اﻟﻌﻠﻤﻲ واﻟﺘﻄﻮﻳﺮ وﻣﺎ ﻫﻲ اﻟﺘﺤﺪﻳﺎت اﻟﺘﻲ ﻣﺎ‬
‫زاﻟﺖ ﺗﻮاﺟﻬﻨﺎ‪n .‬‬
‫‪© Messe München – P.G. Loske‬‬
‫ﺑﻲ ﺳﻲ ﺍﻟﻬﻨﺪ ‪ :‬ﻣﻌﺮﺽ ﺑﺎﻭﻣﺎ ﻛﻮﻧﻜﺴﺒﻮ‬
‫ﻣﻌﺮﺽ ﺗﺠﺎﺭﻱ ﺩﻭﻟﻲ ﻟﻤﻌﺪﺍﺕ ﺍﻹﻧﺸﺎﺀ ﻭﻣﻮﺍﺩ ﺍﻟﺒﻨﺎﺀ ﻭﻣﻌﺪﺍﺕ ﺍﻟﺘﻨﻘﻴﺐ ﻭﺷﺎﺣﻨﺎﺕ ﺍﻟﺒﻨﺎﺀ‬
‫ﻭﻫﻤﺎ‪ :‬ﻣﻴﻮﻧﺦ ﺍﻟﺪﻭﻟﻴﺔ ﻟﻠﻤﻌﺎﺭﺽ )ﺍﻡ ﺍﻡ ﺃﻱ( ﻭﺍﻟﺘﻲ ﺗﻘﻮﻡ‬
‫ﺑﺘﻨﻈﻴﻢ ﻣﻌﺮﺽ ﺑﺎﻭﻣﺎ‪ ،‬ﻭﻧﻘﺎﺑﺔ ﻣﺼﻨﻌﻲ ﺍﻟﻤﻌﺪﺍﺕ )ﺃﻯ‬
‫ﺇﻱ ﺇﻡ( ﻭﺍﻟﺘﻲ ﺗﻘﻮﻡ ﺑﺘﻨﻈﻴﻢ ﻣﻌﺮﺽ ﻛﻮﻧﻜﺴﺒﻮ‪-‬ﻛﻮﻥ‪/‬‬
‫ﺃﻯ ﺟﻲ ﺟﻲ‪ ،‬ﺣﻴﺚ ﻗﺎﻣﺖ ﺍﻟﺸﺮﻛﺘﺎﻥ ﺑﺠﻤﻊ ﺧﺒﺮﺗﻬﻤﺎ‬
‫ﻓﻲ ﻣﺠﺎﻝ ﺻﻨﺎﻋﺔ ﻣﻌﺪﺍﺕ ﺍﻟﺒﻨﺎﺀ ﻹﻗﺎﻣﺔ ﻣﻌﺮﺽ ﻳﻠﺒﻲ‬
‫ﺇﺣﺘﻴﺎﺟﺎﺕ ﺍﻟﺴﻮﻕ‪.‬‬
‫ﻭ‬
‫ﻓﻲ ﺍﻟﻔﺘﺮﺓ ﻣﺎ ﺑﻴﻦ ‪ ۱۱-۸‬ﻓﺒﺮﺍﻳﺮ ‪ ۲۰۱۱‬ﺳﻴﺘﻢ ﻋﻘﺪ‬
‫ﻣﻌﺮﺽ ﺑﻲ ﺳﻲ ﺍﻟﻬﻨﺪ ﻓﻲ ﻣﻮﻣﺒﺎﻱ‪ /‬ﺍﻟﻬﻨﺪ ﻣﻦ ﻗﺒﻞ‬
‫ﺷﺮﻛﺘﻴﻦ ﻣﺸﻬﻮﺭﺗﻴﻦ ﺩﻭﻟﻴ ًﺎ ﻓﻲ ﻣﺠﺎﻝ ﺗﻨﻈﻴﻢ ﺍﻟﻤﻌﺎﺭﺽ ‪،‬‬
‫وﻧﻈﺮ ًا ﻷن ﻣﻮﻣﺒﺎي ﲤﺜﻞ اﶈﻮر اﻟﺮاﺋﺪ ﻓﻲ ﻣﺠﺎل اﻟﺘﺠﺎرة‬
‫اﻟﺪوﻟﻴﺔ ﺑﺎﻟﻬﻨﺪ ﻓﺈﻧﻬﺎ ﺗﻘﺪم اﻟﻌﺪﻳﺪ ﻣﻦ اﳌﺰاﻳﺎ ﻟﻠﻌﺎرﺿﲔ‬
‫واﻟﺰﺋﺮﻳﻦ ﳌﻌﺮض ﺑﻲ ﺳﻲ اﻟﻬﻨﺪ‪ .‬وﲟﺮاﻋﺎة أﺣﺪ اﳌﺮاﺣﻞ اﻟﺪوﻟﻴﺔ‬
‫ﻓﻲ ﻣﺠﺎل ﺻﻨﺎﻋﺔ اﻟﺒﻨﺎء ﺗﻌﺘﺒﺮ ﻫﺬه اﳌﺪﻳﻨﺔ اﳌﺮﻛﺰ اﳌﺜﺎﻟﻲ‬
‫ﻟﻠﺼﻼﺑﺔ وﻣﺤﻮر ﻹﻗﺎﻣﺔ ﻋﻼﻗﺎت ﻣﻊ اﻟﻌﻤﻼء واﳊﺼﻮل ﻋﻠﻰ‬
‫ﻓﺮص وإﻣﻜﺎﻧﻴﺎت‪ .‬ﺑﺎﻹﺿﺎﻓﺔ اﻟﻰ أن اﳌﻮﻗﻊ اﳌﺮﻛﺰي ﳌﻮﻣﺒﺎي‬
‫ﻳﺴﻬﻞ ﻋﻤﻠﻴﺔ وﺻﻮل اﻟﺰاﺋﺮﻳﻦ اﶈﻠﻴﲔ و اﻟﺪوﻟﻴﲔ‪.‬‬
‫وﺳﻴﻘﻮم ‪ ٤۰۰‬ﻋﺎرض ﻣﻦ ﺣﻮاﻟﻲ ‪ ۳۰‬دوﻟﺔ ﺑﻌﺮض أﻛﺒﺮ‬
‫ﻛﻤﻴﺔ ﻣﻦ اﳌﻨﺘﺠﺎت واﺳﻌﺔ اﻹﻧﺘﺸﺎر وأﺣﺪث اﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎت‬
‫اﳌﻨﺘﺸﺮة ﻓﻲ ﻣﻮاﻗﻊ اﻟﺒﻨﺎء واﳌﻨﺎﺟﻢ وﻓﻲ ﻣﺠﺎل إﺳﺘﺨﺮاج‬
‫وﻣﻌﺎﳉﺔ اﳌﻮاد اﳋﺎم‪ ،‬وإﻧﺘﺎج ﻣﻮاد اﻟﺒﻨﺎء‪ ،‬وﺗﻮرﻳﺪ اﳌﻜﻮﻧﺎت‬
‫واﳋﺪﻣﺎت‪.‬‬
‫وﺳﺘﻀﻢ اﻷﺟﻨﺤﺔ اﻟﺪوﻟﻴﺔ اﻟﻌﺎرﺿﲔ اﻟﺬﻳﻦ ﻳﻠﻌﺒﻮن دور ًا‬
‫ﻫﺎﻣ ًﺎ وﻣﺆﺛﺮ ًا ﻓﻲ اﻟﺴﻮق وﳝﺜﻠﻮن آﻳﻀ ًﺎ ﻣﻔﺘﺎﺣ ًﺎ رﺋﻴﺴﻴ ًﺎ‬
‫ﻓﻲ اﳌﻌﺮض – أﳌﺎﻧﻴﺎ‪ ،‬اﳌﻤﻠﻜﺔ اﳌﺘﺤﺪة‪ ،‬اﻟﺼﲔ‪ ،‬ﻓﻨﻠﻨﺪا‪،‬‬
‫إﻳﻄﺎﻟﻴﺎ‪ ،‬ﻛﻮرﻳﺎ‪ ،‬أﺳﺒﺎﻧﻴﺎ‪ ،‬ﻓﺮﻧﺴﺎ وأﺳﺘﺮاﻟﻴﺎ‪ .-‬ﻛﻤﺎ ﻳﺘﻀﻤﻦ‬
‫ﺑﺮﻧﺎﻣﺞ اﻟﺪﻋﻢ ﻟﻠﻤﻌﺮض ﺑﺮاﻣﺞ ﺗﻌﻠﻴﻤﻴﺔ وﺗﺪرﻳﺒﻴﺔ‪ ،‬وﻣﺆﲤﺮات‬
‫ﺗﻘﻨﻴﺔ وﻓﻨﻴﺔ‪ ،‬وﻣﺤﺎﺿﺮات ﻳﺘﻢ ﺗﻘﺪﳝﻬﺎ وﺗﻨﻈﻴﻤﻬﺎ ﻣﻦ ﻗﺒﻞ‬
‫ﻣﺆﺳﺴﺎت ﺑﻨﺎء ﻫﻨﺪﻳﺔ وﻋﺎﳌﻴﺔ راﺋﺪة‪.‬‬
‫وﺳﻮف ﻳﺘﻢ إﻧﻌﻘﺎده ﻛﻞ ﻋﺎﻣﲔ‪ ،‬و ﻳﺘﻮﻗﻊ ﻟﻠﻌﺮض اﻷول ﻣﻦ‬
‫ﻣﻌﺮض ﺑﻲ ﺳﻲ اﻟﻬﻨﺪ ﺟﺬب ﺣﻮاﻟﻲ ‪ ۲۰٫۰۰۰‬زاﺋﺮ وﻣﺸﺘﺮي‬
‫ﻣﻦ ﺷﺘﻰ أﻧﺤﺎء اﻟﻬﻨﺪ واﻟﺪول اﳌﺠﺎورة‪n .‬‬
‫‪ISSUE 05 MAJLIS‬‬
‫‪46‬‬
‫ﻣﻮﺿﻮﻋﺎﺕ‬
‫ﺳﻮﺳﻦ ﺍﻟﺤﺮﻳﺜﻲ‬
‫ﻣﻤﺜﻞ‬
‫ﻣﻜﺘﺐ ﺍﻟﺼﻨﺎﻋﺔ ﻭﺍﻟﺘﺠﺎﺭﺓ ﺍﻷﻟﻤﺎﻧﻴﺔ‪ ،‬ﻋﻤﺎﻥ‬
‫ﺍﻟﻤﻌﺎﻟﺠﺔ ﺍﻟﻤﺜﻠﻴﺔ ﻓﻲ ﺍﻟﺴﻠﻄﻨﺔ‬
‫ﻋﻼﺝ ﺑﺪﻳﻞ ﻳﺸﻖ ﻃﺮﻳﻘﻪ ﺇﻟﻰ ﻣﺼﺤﺎﺕ ﻋﻤﺎﻥ‬
‫ﻣﻨﺬ ﺍﻟﺜﻤﺎﻧﻴﻨﺎﺕ ﻫﻨﺎﻙ ﺯﻳﺎﺩﺓ ﻛﺒﻴﺮﺓ ﻓﻲ ﺍﺳﺘﺨﺪﺍﻡ ﺍﻟﻌﻼﺟﺎﺕ‬
‫ﺍﻟﺒﺪﻳﻠﺔ‪/‬ﺍﻟﻄﺐ ﺍﻟﺒﺪﻳﻞ ﺍﻟﺘﻜﻤﻴﻠﻲ )‪ (AT/CAM‬ﻓﻲ ﺍﻟﻌﺎﻟﻢ‬
‫ﺍﻟﻤﺘﻘﺪﻡ‪ .‬ﻻ ﻳﺴﻊ ﺍﻟﻤﺮﺀ ﺇﻻ ﺃﻥ ﻳﻼﺣﻆ ﺍﻟﻌﺪﺩ ﺍﻟﻤﺘﺰﺍﻳﺪ‬
‫ﻣﻦ ﺍﻟﻼﻓﺘﺎﺕ ﺍﻟﺘﻲ ﺗﻘﺪﻡ ﻋﻼﺟﺎﺕ ﺍﻷﻳﻮﺭﻓﻴﺪﺍ‪ ،‬ﻭﺍﻟﻄﺐ‬
‫ﺍﻟﺼﻴﻨﻲ ﺍﻟﺘﻘﻠﻴﺪﻱ‪ ،‬ﻭﺍﻟﻤﻌﺎﻟﺠﺔ ﺍﻟﻤﺜﻠﻴﺔ‪ ،‬ﻭﺍﻟﻴﻮﻏﺎ‪ ،‬ﻭﻏﻴﺮﻫﺎ‬
‫ﻣﻦ ﺍﻟﻌﻼﺟﺎﺕ ﺍﻟﻤﻮﺟﻮﺩﺓ ﻓﻲ ﻋﻤﺎﻥ‪ .‬ﻳﺘﻢ ﺍﺧﺘﻴﺎﺭ ﺍﻟﻌﻼﺟﺎﺕ‬
‫ﺍﻟﺸﺎﻣﻠﺔ ﻟﻠﺠﺴﻢ ﻭﺍﻟﻌﻘﻞ ﺑﺪ ًﻻ ﻣﻦ ﻋﻼﺟﺎﺕ ﺍﻟﺤﻞ ﺍﻟﺴﺮﻳﻊ‬
‫ﺍﻟﺘﻲ ﺗﻮﻗﻒ ﺍﻷﻟﻢ ﻭﻟﻜﻦ ﻻ ﺗﻮﻗﻒ ﺳﺒﺒﻪ‪ .‬ﻭﻳﺘﻢ ﺇﺧﺮﺍﺝ ﺍﻟﻌﺪﻳﺪ‬
‫ﻣﻦ ﺍﻷﻣﺮﺍﺽ ﺍﻟﻤﺰﻣﻨﺔ ﺃﻭ ﻃﻮﻳﻠﺔ ﺍﻷﻣﺪ ﺑﺒﻂﺀ ﻭ ﺑﺜﺒﺎﺕ ﻣﻦ‬
‫ﺍﻟﺠﺴﻢ ﻋﻦ ﻃﺮﻳﻖ ﺍﻟﻌﻼﺝ ﺍﻟﺒﺪﻳﻞ‪.‬‬
‫ﺕ‬
‫ﲢﺘﻀﻦ ﻫﻮﻳﺔ ﻋﻤﺎن ﻣﺘﻌﺪدة اﻟﺜﻘﺎﻓﺎت أﻧﺎﺳﺎ ﻣﻦ ﺑﻠﺪان‬
‫ﻋﺪﻳﺪة ‪ -‬ﺑﻌﻀﻬﻢ ﻳﺴﺘﺨﺪم اﳌﻤﺎرﺳﺎت اﻟﻌﻼﺟﻴﺔ اﻟﻘﺪﳝﺔ ﻣﻨﺬ‬
‫آﻻف اﻟﺴﻨﲔ‪ .‬وﻻ ﻋﺠﺐ أن ﺗﺰدﻫﺮ ﻫﺬه اﻟﻌﻠﻮم اﻟﻘﺪﳝﺔ ﺟﻨﺒﺎ‬
‫إﻟﻰ ﺟﻨﺐ ﻣﻊ اﳌﻤﺎرﺳﺎت اﻟﻄﺒﻴﺔ اﻟﺘﻘﻠﻴﺪﻳﺔ‪ .‬ﺳﻠﻄﻨﺔ ﻋﻤﺎن ﻫﻲ‬
‫اﻟﺪوﻟﺔ اﳋﻠﻴﺠﻴﺔ اﻷوﻟﻰ اﻟﺘﻲ اﻋﺘﺮﻓﺖ رﺳﻤﻴﺎ ﺑﺎﻟﻌﻼج اﳌﺜﻠﻲ‬
‫ﻓﻲ ﻋﺎم ‪ ،۱۹۹٥‬واﻟﺬي ﻳﺤﻈﻰ اﻟﻴﻮم ﺑﺸﻌﺒﻴﺔ ﻛﺒﻴﺮة ﻟﻴﺲ ﻓﻘﻂ‬
‫ﺑﲔ اﻟﻮاﻓﺪﻳﻦ وﻟﻜﻦ أﻳﻀﺎ ﺑﲔ اﻟﺴﻜﺎن اﶈﻠﻴﲔ‪.‬‬
‫اﻟﻌﻼج اﳌﺜﻠﻲ ﻫﻮ ﺷﻜﻞ ﻣﻦ أﺷﻜﺎل اﻟﻄﺐ اﻟﺒﺪﻳﻞ‪ ،‬وﻗﺪ اﻗﺘﺮﺣﻪ‬
‫ﻷول ﻣﺮة اﻟﻄﺒﻴﺐ اﻷﳌﺎﻧﻲ ﺳﺎﻣﻮﻳﻞ ﻫﺎﻧﻴﻤﺎن ﻓﻲ ‪ ،۱۷۹٦‬وﻓﻴﻪ‬
‫ﻳﺴﺘﺨﺪم اﳌﻤﺎرﺳﻮن ﻣﺴﺘﺤﻀﺮات ﻣﺨﻔﻔﺔ ﻟﻠﻐﺎﻳﺔ‪ .‬اﳌﻌﺎﳉﺔ‬
‫اﳌﺜﻠﻴﺔ ﻫﻲ ﻋﻠﻢ اﻷدوﻳﺔ اﻟﻄﺒﻴﻌﻴﺔ اﻟﺬي ﻳﺴﺘﺨﺪم اﻟﻨﺒﺎﺗﺎت‬
‫واﳌﻌﺎدن اﳌﺨﺘﻠﻔﺔ ﺑﺠﺮﻋﺎت ﺻﻐﻴﺮة ﺟﺪا ﻟﺘﺤﻔﻴﺰ اﳌﻨﺎﻋﺎت‬
‫اﻟﻄﺒﻴﻌﻴﺔ ﻟﻠﻤﺮﻳﺾ‪.‬‬
‫ﻋﻠﻰ اﻟﺮﻏﻢ ﻣﻦ أن اﻟﺘﺄﺛﻴﺮ اﻟﻄﺒﻲ ﻟﻠﻤﻌﺎﳉﺔ اﳌﺜﻠﻴﺔ أﻣﺮ ﻣﺜﻴﺮ‬
‫ﻟﻠﺠﺪل ﻓﻲ أﳌﺎﻧﻴﺎ ﺑﺴﺒﺐ ﻋﺪم وﺟﻮد دﻟﻴﻞ ﻋﻠﻤﻲ‪ ،‬إﻻ أن‬
‫اﻟﻌﻼج ﺑﻬﺬه اﻟﻜﺮﻳﺎت اﻟﺴﻜﺮﻳﺔ اﻟﻀﺌﻴﻠﺔ ﻻ ﻳﺰال ﻳﺤﻈﻰ‬
‫ﺑﺸﻌﺒﻴﺔ ﻛﺒﻴﺮة‪ .‬وﻣﻦ اﻷﺳﺒﺎب أن اﻟﻌﻼج اﳌﺜﻠﻲ ﻟﺪﻳﻪ ﻧﻬﺞ‬
‫ﺷﺎﻣﻞ‪ ،‬وﻳﻘﻮم ﺑﺘﺤﻠﻴﻞ ﻇﺮوف اﳊﻴﺎة واﻟﻌﺎدات واﻟﺘﻐﺬﻳﺔ‬
‫ﻟﻠﻤﺮﻳﺾ ﺑﺎﻟﺘﻔﺼﻴﻞ ﻟﻠﺒﺤﺚ ﻋﻦ أﺻﻞ اﻷﻋﺮاض‪ ،‬اﻟﺘﻲ ﻓﻲ‬
‫ﻛﺜﻴﺮ ﻣﻦ اﻷﺣﻴﺎن ﻻ ﻳﻜﺮس اﻟﻄﺐ اﻟﺘﻘﻠﻴﺪي ﻟﻬﺎ وﻗﺘﺎ ﻛﺎﻓﻴﺎ‪.‬‬
‫ﻻ ﳝﻜﻦ أن ﻳﺤﺪث اﻟﺘﺤﺴﻦ ﻓﻲ اﻟﻐﺎﻟﺐ إﻻ ﻣﻦ ﺧﻼل ﺗﻐﻴﻴﺮ‬
‫ﻓﻲ ﳕﻂ ﺣﻴﺎة اﳌﺮﻳﺾ‪.‬‬
‫ﻓﻲ أﻋﻘﺎب زﻳﺎدة اﻟﻄﻠﺐ ﻋﻠﻰ اﻷﺷﻜﺎل اﻟﺒﺪﻳﻠﺔ ﻣﻦ اﻟﻄﺐ ﺑﲔ‬
‫اﳌﻮاﻃﻨﲔ اﻟﻌﻤﺎﻧﻴﲔ‪ ،‬أﺻﺪرت وزارة اﻟﺼﺤﺔ ﺗﺸﺮﻳﻌﺎ ﻓﻲ ﻋﺎم‬
‫‪ ۲۰۰۸‬ﺑﺄن ﺟﻤﻴﻊ ﻣﺴﺘﺤﻀﺮات اﻟﻄﺐ اﻟﺒﺪﻳﻞ اﻟﺘﻲ ﺗﺒﺎع ﻓﻲ‬
‫ﻋﻤﺎن اﻵن ﻳﺠﺐ اﳌﻮاﻓﻘﺔ ﻋﻠﻴﻬﺎ ﻣﻦ ﻗﺒﻞ وزارة اﻟﺼﺤﺔ‪ .‬وﻳﺸﻤﻞ‬
‫اﻟﺘﺸﺮﻳﻊ اﳌﺴﺘﺤﻀﺮات اﻟﻌﺸﺒﻴﺔ‪ ،‬واﻻﻳﻮرﻓﻴﺪا‪ ،‬واﳌﺴﺘﺤﻀﺮات‬
‫اﻟﻌﺸﺒﻴﺔ اﻟﺼﻴﻨﻴﺔ واﳌﺜﻠﻴﺔ‪ .‬وﻳﺠﺐ أن ﻳﺘﻢ اﺳﺘﻴﺮاد أي دواء‬
‫ﻋﺸﺒﻲ ﻣﻦ ﺧﻼل ﻣﺘﺎﺟﺮ اﻟﺪواء اﳌﺮﺧﺼﺔ ﻣﻦ ﻗﺒﻞ اﳌﺪﻳﺮﻳﺔ‬
‫اﻟﻌﺎﻣﺔ ﻟﻠﺸﺌﻮن اﻟﺼﻴﺪﻟﻴﺔ وﻣﻜﺎﻓﺤﺔ اﳌﺨﺪرات‪.‬‬
‫وﻗﺪ وﺟﺪت اﳌﻌﺎﳉﺔ اﳌﺜﻠﻴﺔ ﻣﻮاﻟﲔ ﺑﲔ اﻟﺴﻜﺎن اﶈﻠﻴﲔ‬
‫ﻓﺎﳌﺴﺘﺸﺎر اﻟﺪﻛﺘﻮر ﻧﻌﻴﻢ ﻛﺎرﻧﺎﻟﻜﺎر‪ ،‬واﻟﺬي ﻛﺎن ﳝﺎرس‬
‫‪47‬‬
‫‪MAJLIS ISSUE 05‬‬
‫ﺍﻟﻌﻼﺝ ﺍﻟﻤﺜﻠﻲ ﻫﻮ ﺷﻜﻞ ﻣﻦ ﺃﺷﻜﺎﻝ‬
‫ﺍﻟﻄﺐ ﺍﻟﺒﺪﻳﻞ‪ ،‬ﻭﻗﺪ ﺍﻗﺘﺮﺣﻪ ﻷﻭﻝ‬
‫ﻣﺮﺓ ﺍﻟﻄﺒﻴﺐ ﺍﻷﻟﻤﺎﻧﻲ ﺳﺎﻣﻮﻳﻞ‬
‫ﻫﺎﻧﻴﻤﺎﻥ ﻓﻲ ‪١٧٩٦‬‬
‫اﳌﻌﺎﳉﺔ اﳌﺜﻠﻴﺔ ﻓﻲ ﻣﺼﺤﺔ ﺑﻴﺖ اﻟﺪﻋﻮة ﻟﻠﻌﻼج اﳌﺜﻠﻲ ﻣﻨﺬ ﻋﺎم‬
‫‪ ،۱۹۹٥‬ﻳﺆﻛﺪ ذﻟﻚ‪ .‬ﻓﻬﻮ ﻳﺸﻴﺮ إﻟﻰ أن »ﻋﻤﺎن ﻛﺎﻧﺖ ﻣﻦ ﺑﲔ‬
‫أواﺋﻞ دول ﻣﺠﻠﺲ اﻟﺘﻌﺎون اﳋﻠﻴﺠﻲ اﻟﺘﻲ ﺗﺘﺒﻨﻲ ﳑﺎرﺳﺎت‬
‫اﻟﻌﻼج اﳌﺜﻠﻲ«‪ .‬وﻳﻘﻮل‪» :‬ﻋﻨﺪﻣﺎ ﺑﺪأت ﻫﻨﺎ‪ ،‬ﻟﻢ ﻳﻜﻦ ﻫﻨﺎك‬
‫ﺳﻮى ‪ ۱۰‬ﻓﻲ اﳌﺎﺋﺔ ﻣﻦ ﻣﺮﺿﺎي ﻣﻦ اﻟﻌﻤﺎﻧﻴﲔ‪ .‬واﻟﺒﻘﻴﺔ ﻣﻦ‬
‫اﳌﻐﺘﺮﺑﲔ‪ .‬واﻵن ‪ ٥۰‬ﻓﻲ اﳌﺎﺋﺔ ﻣﻦ ﻣﺮﺿﺎي ﻣﻦ اﻟﻌﻤﺎﻧﻴﲔ‪.‬‬
‫ﻛﻤﺎ ﻳﻨﺼﺢ أﻃﺒﺎء اﳌﻌﺎﳉﺔ اﻷﻟﻮﺑﺎﺛﻴﺔ أﻳﻀﺎ ﺑﺰﻳﺎرة أﻃﺒﺎء‬
‫اﻟﻌﻼج اﳌﺜﻠﻲ ﺑﺎﻟﻨﺴﺒﺔ ﳊﺎﻻت ﻣﻌﻴﻨﺔ‪ .‬وﻫﺬا ﻷن اﳌﻌﺎﳉﺔ اﳌﺜﻠﻴﺔ‬
‫ﺗﻌﻤﻞ ﺑﺸﻜﻞ ﺟﻴﺪ ﻓﻲ ﺣﺎﻟﺔ اﻷﻣﺮاض اﳌﺰﻣﻨﺔ ﻣﺜﻞ اﻟﺼﺪاع‬
‫اﻟﻨﺼﻔﻲ‪ ،‬واﻟﺘﻬﺎب اﳌﻔﺎﺻﻞ وأﻣﺮاض اﳉﻠﺪ واﳊﺴﺎﺳﻴﺔ‪.‬‬
‫واﻷﻫﻢ ﻣﻦ ذﻟﻚ أﻧﻬﺎ ﻟﻴﺲ ﻟﻬﺎ أﻳﺔ آﺛﺎر ﺟﺎﻧﺒﻴﺔ ﻣﻌﺮوﻓﺔ‪.‬‬
‫ﻛﺎن اﻟﺪﻛﺘﻮر دﻳﺒﺎك ﺷﺎرﻣﺎ‪ ،‬واﻟﺪﻛﺘﻮر اﻟﺴﻴﺪة ﺷﺎرﻣﺎ أﻧﻮﺑﺎم‬
‫أﻳﻀﺎ ﺑﲔ أواﺋﻞ أﻃﺒﺎء اﻟﻌﻼج اﳌﺜﻠﻲ اﻟﻘﻼﺋﻞ اﻟﺬﻳﻦ ﺑﺪأوا ﻓﻲ‬
‫ﻋﻤﺎن ﻣﻨﺬ ‪ .۹٦-۱۹۹٥‬وﻗﺪ ﻗﺎﻣﻮا ﺑﻌﻼج أﻛﺜﺮ ﻣﻦ ‪۲٥۰۰۰‬‬
‫ﻣﺮﻳﺾ ﻓﻲ ﻋﻤﺎن ﻣﻨﺬ ذﻟﻚ اﳊﲔ‪ ،‬وأﻧﺸﺄوا ﻓﻲ ﻋﺎم ‪۲۰۰۷‬‬
‫أﻳﻀﺎ ﻣﺼﺤﺔ ﺣﺼﺮﻳﺔ ﻟﻠﻤﻌﺎﳉﺎت اﳌﺜﻠﻴﺔ‪ ،‬ﺗﺴﻤﻰ ﻫﻮﻣﻮ‬
‫ﻛﻴﺮ‪ ،‬ﺑﺎﻹﺿﺎﻓﺔ إﻟﻰ ﻣﺮﻛﺰ ﻣﺎﻛﺲ ﻛﻴﺮ اﻟﻄﺒﻲ ﺣﺪﻳﺚ اﻹﻧﺸﺎء‬
‫ﻓﻲ ﻋﺎم ‪ .۲۰۱۰‬اﻟﺪﻛﺘﻮر ﺷﺎرﻣﺎ ﺣﺮﻳﺺ ﻋﻠﻰ اﺳﺘﻴﺮاد‬
‫ﻣﻨﺘﺠﺎت اﻟﻌﻼﺟﺎت اﳌﺜﻠﻴﺔ اﻷﳌﺎﻧﻴﺔ إﻟﻰ اﻟﺒﻼد ﻷﻧﻪ ﻳﻌﺘﻘﺪ أن‬
‫ﻫﻨﺎك ﻃﻠﺐ ﻣﺘﺰاﻳﺪ ﻓﻲ ﺳﻠﻄﻨﺔ ﻋﻤﺎن ﻋﻠﻰ اﻟﻌﻼﺟﺎت اﳌﺜﻠﻴﺔ‬
‫اﳌﺼﻨﻮﻋﺔ ﻓﻲ أﳌﺎﻧﻴﺎ‪.‬‬
‫اﻟﻮﺿﻊ ﻓﻲ أﳌﺎﻧﻴﺎ ﻳﺒﲔ أن ‪ ٪۱٫٤‬ﻣﻦ إﺟﻤﺎﻟﻲ اﻟﺘﺪاول ﻓﻲ‬
‫اﻟﺼﻴﺪﻟﻴﺎت اﻷﳌﺎﻧﻴﺔ ﻫﻮ ﻣﻦ أدوﻳﺔ اﻟﻌﻼﺟﺎت اﳌﺜﻠﻴﺔ‪.‬ﺗﻐﻄﻲ‬
‫ﻣﻨﺘﺠﺎت اﻟﻌﻼﺟﺎت اﳌﺜﻠﻴﺔ ﻓﻲ ﺟﻤﻴﻊ أﻧﺤﺎء اﻟﻌﺎﻟﻢ ‪٪۰٫۳‬‬
‫ﻣﻦ اﻟﺴﻮق اﻟﻌﺎﳌﻴﺔ ﻟﻠﺪواء‪ .‬وﺑﻌﺪ أﳌﺎﻧﻴﺎ وﻓﺮﻧﺴﺎ ﺗﺄﺗﻲ اﻟﻬﻨﺪ‬
‫ﻣﻦ ﺑﲔ أﻫﻢ أﺳﻮاق اﻟﻌﻼﺟﺎت اﳌﺜﻠﻴﺔ‪n .‬‬
‫ﺍﻟﻬﻴﺌﺔ ﺍﻷﻟﻤﺎﻧﻴﺔ ﻟﻠﺘﺠﺎﺭﺓ ﻭﺍﻻﺳﺘﺜﻤﺎﺭ‬
‫ﻓــﻲ ﺃﻟﻤﺎﻧﻴﺎ ﺗـﻘـﺪﻡ ﻣﻌﻠﻮﻣﺎﺕ‬
‫ﺃﺳﺎﺳﻴﺔ ﺃﻭﻟﻴﺔ‪ ،‬ﻭﺗﻘﺪﻡ ﺗﻘﺎﺭﻳﺮ ﻋﻦ‬
‫ﺍﻟﺼﻮﺭﺓ ﺍﻻﻗﺘﺼﺎﺩﻳﺔ ﺍﻷﻭﺳﻊ ﻧﻄﺎﻗﺎ‬
‫ﻭﺍﻻﺗﺠﺎﻫﺎﺕ ﺍﻷﺣﺪﺙ‬
‫ﻣﺠﻠﺲ اﻟﺘﻌﺎون اﳋﻠﻴﺠﻲ اﻟﺘﻲ ﺗﺘﻌﺎﻣﻞ ﻣﻊ ﻣﻮﻇﻔﲔ أﻗﻞ‬
‫ﲡﺎﻧﺴﺎ وداﺋﻤﻮا اﻟﺘﻘﻠﺐ‪.‬‬
‫ﺍﻟﺴﻴﺎﺣﺔ ﺍﻟﻄﺒﻴﺔ‬
‫ﻓﻲ اﻟﻮاﻗﻊ‪ ،‬دول ﻣﺠﻠﺲ اﻟﺘﻌﺎون اﳋﻠﻴﺠﻲ ﻟﻴﺴﻮا ﺳﻌﺪاء ﻋﻠﻰ‬
‫اﻹﻃﻼق ﺑﺄن ﻳﺴﺎﻓﺮ ﻣﻮاﻃﻨﻮﻫﻢ إﻟﻰ اﳋﺎرج ﻟﺘﻠﻘﻲ اﻟﻌﻼج‬
‫اﻟﻄﺒﻲ‪ .‬وﻟﻜﻦ ﻣﻦ اﻟﺼﻌﺐ إﺑﻘﺎﺋﻬﻢ داﺧﻞ اﻟﺒﻼد‪ .‬ﻓﺎﻟﻄﺎﻗﻢ‬
‫اﻟﻄﺒﻲ ﻓﻲ دول اﳋﻠﻴﺞ ﻣﺆﻟﻒ ﻣﻦ ﻋﻨﺎﺻﺮ ﻣﺨﺘﻠﻔﺔ ﻣﻦ‬
‫اﻟﻨﺎس‪ ،‬واﻟﺘﻘﻠﺒﺎت ﻣﺮﺗﻔﻌﺔ وﻛﺒﺎر اﳋﺒﺮاء اﻟﺪوﻟﻴﲔ ﻳﺮﻓﻀﻮن‬
‫ﻋﺮوﺿﺎ ﺣﺘﻰ ﻟﻮ ﻛﺎﻧﺖ اﳌﻜﺎﻓﺂت ﻋﺎﻟﻴﺔ‪ .‬ﻓﻲ ﺣﺎﻟﺔ اﻟﺸﻚ‪ ،‬ﻻ‬
‫ﺗﺰال أﳌﺎﻧﻴﺎ اﳌﻘﺼﺪ اﻷول ﻟﻠﺬﻫﺎب ﻟﺘﻠﻘﻲ اﻟﻌﻼج اﻟﻄﺒﻲ‪.‬‬
‫وﻓﻲ ﺣﺎﻟﺔ ﻣﺎ إذا ﻛﺎن اﻟﻬﻮاء اﻟﻄﻠﻖ واﻟﺬﻫﺎب ﻟﻠﺘﻨﺰه ﻣﻄﻠﻮﺑﺎ‬
‫أﺛﻨﺎء ﻋﻤﻠﻴﺔ اﻟﺘﺄﻫﻴﻞ‪ ،‬ﻓﻬﺬا ﻣﺘﺎح أﻳﻀﺎ ﻓﻲ أﳌﺎﻧﻴﺎ ﲟﻮﺟﺐ‬
‫اﻷﺣﻮال اﳉﻮﻳﺔ‪.‬‬
‫ﺍﻟﺘﺄﻣﻴﻨﺎﺕ‬
‫اﻷوﻟﻰ ﻳﻨﻤﻮن ﻓﻲ اﻟﻌﻤﺮ وﻫﻢ اﻵن ﻳﻌﻴﺸﻮن أﻃﻮل ﺑﺴﺒﺐ‬
‫ﲢﺴﲔ اﻟﺮﻋﺎﻳﺔ اﻟﻄﺒﻴﺔ‪ .‬ﺑﺎﻟﺮﻏﻢ ﻣﻦ ذﻟﻚ ﻓﻬﻨﺎك ﻗﻠﻖ ﺑﺎﻟﻎ‬
‫إزاء ارﺗﻔﺎع ﻋﺪد ﻣﺮﺿﻰ اﻟﺴﻜﺮ واﻟﻘﻠﺐ‪ ،‬ﻓﻀﻼ ﻋﻦ اﳌﻌﺪل‬
‫اﳌﺮﺗﻔﻊ ﻧﺴﺒﻴﺎ ﻣﻦ اﻟﻌﻴﻮب اﳋﻠﻘﻴﺔ‪.‬‬
‫ﺇﺩﺍﺭﺓ ﺍﻟﺠﻮﺩﺓ‬
‫إن إدارة ﻣﺴﺘﺸﻔﻰ أو ﻣﺮﻓﻖ ﻟﻠﺮﻋﺎﻳﺔ ﻋﻠﻴﻬﺎ اﻟﻄﻠﺐ أﻛﺜﺮ‬
‫ﺑﻜﺜﻴﺮ ﻣﻘﺎرﻧﺔ ﺑﺈدارة ﺷﺮﻛﺔ إﻧﺘﺎج ﻷن اﻷﻣﺮ ﻻ ﻳﺘﻌﻠﻖ ﻓﻘﻂ‬
‫ﺑﺠﻨﻲ اﻟﻜﺜﻴﺮ ﻣﻦ اﳌﺎل وﻟﻜﻦ أﻳﻀﺎ ﺑﺎﳊﻴﺎة اﻟﺒﺸﺮﻳﺔ‪ .‬وﻗﺪ‬
‫أﻇﻬﺮت اﻟﺪراﺳﺎت أﻧﻪ ﳝﻜﻦ ﺧﻔﺾ ﻣﻌﺪل اﻟﻮﻓﻴﺎت ﺑﺸﻜﻞ‬
‫ﻛﺒﻴﺮ وﳝﻜﻦ أﻳﻀﺎ ﺗﻮﻓﻴﺮ ﻛﻤﻴﺎت ﻛﺒﻴﺮة ﻣﻦ اﻷﻣﻮال اﻟﺘﻲ‬
‫ﺗﻨﻔﻖ ﻓﻲ اﳌﺴﺘﺸﻔﻴﺎت وﻣﺮاﻓﻖ اﻟﺮﻋﺎﻳﺔ ﻣﻦ ﺧﻼل اﺗﺒﺎع اﻟﻨﻈﻢ‬
‫اﳊﺪﻳﺜﺔ ﻹدارة اﳉﻮدة‪ .‬ﻫﺬا ﻳﻨﻄﺒﻖ ﺑﺸﻜﻞ ﺧﺎص ﻋﻠﻰ دول‬
‫ﻋﻤﻮﻣﺎ ﻣﻦ ﺣﻖ اﻟﺴﻜﺎن اﶈﻠﻴﲔ اﳊﺼﻮل ﻋﻠﻰ اﻟﻌﻼج‬
‫اﻟﻄﺒﻲ اﳌﺠﺎﻧﻲ اﳌﻼﺋﻢ ﲟﺎ ﻓﻲ ذﻟﻚ اﻟﻌﻼج ﻓﻲ اﳋﺎرج إذا‬
‫ﻟﺰم اﻷﻣﺮ‪ .‬وﻟﻜﻦ ﻣﺎ اﻟﻌﻼج اﳌﻼﺋﻢ‪ ،‬وﻛﻴﻒ ﳝﻜﻦ ﺗﻨﻈﻴﻤﻪ؟‬
‫ﺑﻴﻨﻤﺎ ﻳﺠﺐ ﻋﻠﻰ اﻟﻌﻤﺎل اﻟﻮاﻓﺪﻳﻦ ﺑﺘﻮﻓﻴﺮ اﻟﺘﺄﻣﲔ ﺑﺄﻧﻔﺴﻬﻢ‪.‬‬
‫ﻛﻴﻒ ﻳﺘﺤﻘﻖ ذﻟﻚ إذا ﻛﺎن اﻟﺸﺨﺺ ﻳﻜﺴﺐ ﻣﺎ ﻳﻌﺎدل ﺑﻀﻊ‬
‫ﻣﺌﺎت ﻣﻦ اﻟﻴﻮرو ﺷﻬﺮﻳﺎ ﻓﻘﻂ؟ ﻫﺬا ﻳﺴﺘﺪﻋﻲ ﺳﻴﺎﺳﺔ ﻟﺘﻬﻴﺌﺔ‬
‫ﻇﺮوف إﻃﺎر اﻟﻌﻤﻞ اﻟﻼزم وﺻﻨﺎﻋﺔ ﺗﺄﻣﲔ ﺣﺪﻳﺜﺔ ﻹﳒﺎز‬
‫اﻟﻌﻤﻞ‪ .‬وﻫﻨﺎ ﺗﻌﺘﺒﺮ أﺑﻮ ﻇﺒﻲ ﳕﻮذﺟﺎ‪ .‬ﻓﺎﻹﻣﺎرة ﳒﺤﺖ ﻓﻲ‬
‫اﻟﻘﻴﺎم ﺑﺬﻟﻚ ﺑﺸﻜﻞ ﺻﺤﻴﺢ ﻣﻦ ﺧﻼل ﺿﻤﺎن ﻟﻠﺘﺄﻣﲔ وﻣﻴﻮﻧﻴﺦ‬
‫ﻫﻴﻠﺚ ‪ -‬وﻫﻤﺎ ﺷﺮﻛﺘﺎن ﺗﺎﺑﻌﺘﺎن ﳌﺠﻤﻮﻋﺔ ﻣﻴﻮﻧﺦ ري ‪ -‬ﻛﻮﻧﻬﻤﺎ‬
‫اﻟﺸﺮﻳﻚ اﻻﺳﺘﺮاﺗﻴﺠﻲ‪.‬‬
‫ﺍﻟﺘﺪﺭﻳﺐ‬
‫أﻣﺮﻳﻜﻰ ﻋﻠﻰ ﻣﺮﻛﺰ اﻟﺴﺪرة ﻟﻠﺒﺤﻮث اﻟﻄﺒﻴﺔ‪ .‬اﳌﻤﻠﻜﺔ اﻟﻌﺮﺑﻴﺔ‬
‫اﻟﺴﻌﻮدﻳﺔ وأﺑﻮ ﻇﺒﻲ ﺑﺎﻟﻜﺎد ﻳﻘﻔﺎن ﺧﻠﻔﻬﺎ ﻓﻲ ﻫﺬا اﻟﺼﺪد‪.‬‬
‫ﻟﻜﻦ ﺑﻨﺎء ﻣﺮاﻛﺰ اﻟﺘﺪرﻳﺐ ﺑﺎﻫﻈﺔ اﻟﺜﻤﻦ وﺣﺪه ﻻ ﻳﻜﻔﻲ‪ .‬ﻓﻲ‬
‫اﻟﺒﺪاﻳﺔ ﻳﺠﺐ إدﺧﺎل ﺧﺮﻳﺠﻲ اﳌﺪارس اﶈﻠﻴﺔ ﻓﻲ اﻟﻌﻤﻞ‬
‫اﻟﻴﺪوي‪ ،‬وﺧﺎﺻﺔ اﻟﻌﻤﻞ اﻻﺟﺘﻤﺎﻋﻲ و ﻣﻬﻦ اﻟﺮﻋﺎﻳﺔ‪ .‬وإﻟﻰ ﺣﺪ‬
‫ﻣﺎ ﻣﺎزال ﻳﺘﻌﲔ ﺑﻨﺎء ﻇﺮوف إﻃﺎر اﻟﻌﻤﻞ اﻟﻼزم‪ ،‬ﻋﻠﻰ ﺳﺒﻴﻞ‬
‫اﳌﺜﺎل ﺗﻠﻚ اﻟﺘﻲ ﺗﻨﻈﻢ ﻛﻴﻔﻴﺔ ﻛﺴﺐ اﳌﻬﻨﻴﲔ اﻟﺸﺒﺎب ﳋﺒﺮﺗﻬﻢ‬
‫اﻟﻌﻤﻠﻴﺔ اﻷوﻟﻴﺔ‪ .‬ﻛﻞ ذﻟﻚ ﻻ ﻳﺤﺪث ﺑﲔ ﻋﺸﻴﺔ وﺿﺤﺎﻫﺎ‪.‬‬
‫ﺍﻟﻮﻗﺎﻳﺔ‬
‫ﻣﺮض اﻟﺴﻜﺮي ﻫﻮ ﻣﺮض ﳝﻜﻦ ﲡﻨﺒﻪ إﻟﻰ ﺣﺪ ﻛﺒﻴﺮ ﻣﻦ‬
‫ﺧﻼل ﳕﻂ اﳊﻴﺎة‪ .‬وﻳﺘﺰاﻳﺪ وﻋﻲ اﳌﺴﺆوﻟﲔ ﻓﻲ وزارات‬
‫اﻟﺼﺤﺔ ﺑﻬﺬه اﳌﺸﻜﻼت اﳌﺮﻛﺒﺔ‪ .‬و ﻟﻜﻦ ﻣﺎ ﻳﻨﻘﺺ ﻫﻮاﳌﻔﺎﻫﻴﻢ‬
‫اﻟﺒﺎرﻋﺔ‪ .‬ﻓﺎﻟﻌﻤﻞ اﻟﺒﺪﻧﻲ واﻟﺮﻳﺎﺿﺔ ﻣﺎ زاﻟﺖ ﲤﺜﻞ وﺻﻤﺔ ﻋﺎر‬
‫ﻓﻲ اﳌﺠﺘﻤﻌﺎت اﻟﻐﻨﻴﺔ ﻓﻲ اﳋﻠﻴﺞ‪ .‬وﻓﻲ اﳌﻘﺎﺑﻞ‪ ،‬ﺗﻌﺘﺒﺮاﻟﻮﺟﺒﺎت‬
‫اﻟﻔﺎﺧﺮة ﻣﺆﺷﺮ ﻋﻠﻰ اﻟﻮﺿﻊ اﻻﺟﺘﻤﺎﻋﻲ‪ .‬إذا ﻣﺎ أﻣﻜﻦ ﺗﻮﻓﻴﺮ‬
‫اﳊﻠﻮل ﻟﻠﺮﻋﺎﻳﺔ اﻟﺼﺤﻴﺔ اﻟﻮﻗﺎﺋﻴﺔ اﻟﻨﺸﻄﺔ ﺣﺼﺮﻳﺎ ﻟﻠﺴﻜﺎن‬
‫اﶈﻠﻴﲔ – ﻋﻠﻰ ﺳﺒﻴﻞ اﳌﺜﺎل أﻧﺪﻳﺔ اﻟﻠﻴﺎﻗﺔ اﻟﺒﺪﻧﻴﺔ اﻟﺘﻲ‬
‫ﺗﻔﺼﻞ ﲤﺎﻣﺎ ﺑﲔ اﳉﻨﺴﲔ – ﻓﺈن ﻫﺬا ﳝﻜﻦ أن ﻳﺼﺒﺢ‬
‫ﺳﻮﻗﺎ ﻋﻤﻼﻗﺎ‪.‬‬
‫اﳌﻮردون واﻟﺸﺮﻛﺎء اﻷﳌﺎن ﻫﻢ ﻣﻮﺿﻊ ﺗﺮﺣﻴﺐ ﻛﺒﻴﺮ ﻓﻲ‬
‫ﺳﻮق اﻟﺮﻋﺎﻳﺔ اﻟﺼﺤﻴﺔ ﺑﺪول ﻣﺠﻠﺲ اﻟﺘﻌﺎون اﳋﻠﻴﺠﻲ‪.‬‬
‫ﻫﻨﺎك ﻋﺪد ﻛﺒﻴﺮ ﺟﺪا ﻣﻦ اﳌﻮاﻃﻨﲔ اﻟﻌﺮب ﻳﺘﻠﻘﻮن اﻟﻌﻼج‬
‫ﻓﻲ اﳌﺴﺘﺸﻔﻴﺎت اﻷﳌﺎﻧﻴﺔ ﻛﻞ ﻋﺎم‪ ،‬واﻟﺬﻳﻦ ﻳﻘﺪرون اﳌﻌﺎﻳﻴﺮ‬
‫اﻷﳌﺎﻧﻴﺔ‪ .‬ﻟﻜﻦ ﻋﻼﻣﺔ »ﺻﻨﻊ ﻓﻲ أﳌﺎﻧﻴﺎ« ﻻ ﺗﺴﺘﺤﻖ أﻛﺜﺮ ﻣﻦ‬
‫ﺑﻄﺎﻗﺔ أﻋﻤﺎل ﺟﻴﺪة‪ .‬إن ﺳﻮق دول ﻣﺠﻠﺲ اﻟﺘﻌﺎون اﳋﻠﻴﺠﻲ‬
‫ﺻﻌﺐ واﳌﻨﺎﻓﺴﺔ ﻋﺎﻟﻴﺔ‪ .‬ﻓﺒﺎﻟﻨﺴﺒﺔ ﻷوﻟﺌﻚ اﻟﺬﻳﻦ ﻳﺮﻳﺪون أن‬
‫ﻳﻜﻮﻧﻮا ﺟﺰءا ﻣﻨﻬﺎ‪ ،‬ﻳﺠﺐ أن ﻳﻜﻮﻧﻮا ﻋﻠﻰ ﻣﻌﺮﻓﺔ ﻣﺴﺒﻘﺔ ﺟﻴﺪة‬
‫ﻗﺒﻞ دﺧﻮل اﻟﺴﻮق‪ .‬اﻟﻬﻴﺌﺔ اﻷﳌﺎﻧﻴﺔ ﻟﻠﺘﺠﺎرة واﻻﺳﺘﺜﻤﺎر ﻓﻲ‬
‫أﳌﺎﻧﻴﺎ ﺗﻘﺪم ﻣﻌﻠﻮﻣﺎت أﺳﺎﺳﻴﺔ أوﻟﻴﺔ‪ ،‬وﺗﻘﺪم ﺗﻘﺎرﻳﺮ ﻋﻦ‬
‫اﻟﺼﻮرة اﻻﻗﺘﺼﺎدﻳﺔ اﻷوﺳﻊ ﻧﻄﺎﻗﺎ واﻻﲡﺎﻫﺎت اﻷﺣﺪث‪.‬‬
‫ﻣﻌﺮض »اﻟﺼﺤﺔ اﻟﻌﺮﺑﻴﺔ«‪ ،‬ﻓﻲ دﺑﻲ‪ ،‬ﻫﻮ ﺣﺪث ﻧﻮﺻﻲ ﺑﻪ‬
‫وﻳﺠﺘﺬب ﻋﻤﻼء ﻣﻦ ﻣﻨﻄﻘﺔ واﺳﻌﺔ وﻳﻘﺪم ﶈﺔ ﻋﺎﻣﺔ ﺟﻴﺪة‬
‫ﻋﻦ اﻟﺴﻮق‪ ،‬وأﻫﻤﻴﺘﻪ وﻋﻦ اﳌﻨﺎﻓﺴﲔ‪ .‬وﺑﺎﻟﻨﺴﺒﺔ ﻷوﻟﺌﻚ اﻟﺬﻳﻦ‬
‫ﻳﺨﻄﻄﻮن ﻟﺒﺪء اﳋﻄﻮات اﻷوﻟﻴﺔ ﻣﺤﻠﻴﺎ ﺳﻮف ﻳﻌﺜﺮون ﻋﻠﻰ‬
‫ﺷﺮﻛﺎء ﺟﻴﺪﻳﻦ ﻓﻲ ﻣﻜﺎﺗﺐ اﻟﻐﺮﻓﺔ اﻟﺘﺠﺎرﻳﺔ اﻷﳌﺎﻧﻴﺔ ‪AHKs‬‬
‫ﻓﻲ دول ﻣﺠﻠﺲ اﻟﺘﻌﺎون اﳋﻠﻴﺠﻲ‪n .‬‬
‫ﻳﺘﻢ ﺣﺎﻟﻴﺎ ﺑﻨﺎء ﻣﺮاﻛﺰ اﻟﺘﺪرﻳﺐ اﻟﻄﺒﻲ ﻓﻲ ﻛﻞ ﻣﻜﺎن ﺑﺄﻗﺼﻰ‬
‫ﺳﺮﻋﺔ ﳑﻜﻨﺔ‪ .‬وﺗﺴﺘﻌﺪ دوﻟﺔ ﻗﻄﺮ ﻻﻧﻔﺎق ‪ ۲٫۳‬ﻣﻠﻴﺎر دوﻻر‬
‫‪48‬‬
‫ﻣﺎﺭﺗﻦ ﺑﻮﻝ‬
‫ﺭﺋﻴﺲ‬
‫ﻣﻜﺘﺐ ﻫﻴﺌﺔ ﺍﻟﺘﺠﺎﺭﺓ ﻭﺍﻻﺳﺘﺜﻤﺎﺭﺍﻷﻟﻤﺎﻧﻴﺔ‪ ،‬ﺩﺑﻲ‬
‫ﺩﻭﻝ ﺍﻟﺨﻠﻴﺞ ﻓﻲ ﺣﺎﺟﺔ ﺇﻟﻰ ﺧﺒﺮﺓ‬
‫ﺷﺮﻛﺎﺀ ﺍﻟﺮﻋﺎﻳﺔ ﺍﻟﺼﺤﻴﺔ‬
‫ﺗﻮﺍﺟﻪ ﺩﻭﻝ ﻣﺠﻠﺲ ﺍﻟﺘﻌﺎﻭﻥ ﺍﻟﺨﻠﻴﺠﻲ ﺗﺤﺪﻳﺎ ﻛﺒﻴﺮﺍ‪ :‬ﻓﺎﻟﻄﻠﺐ ﻋﻠﻰ ﺍﻟﺨﺪﻣﺎﺕ‬
‫ﺍﻟﻄﺒﻴﺔ ﻓﻲ ﺗﺰﺍﻳﺪ ﻣﻀﻄﺮﺩ ﻭﻣﻌﺎﻳﻴﺮ ﺍﻟﺠﻮﺩﺓ ﺗﺘﺼﺎﻋﺪ‪ .‬ﻻ ﻳﻤﻜﻦ ﺗﻠﺒﻴﺔ ﺗﻠﻚ‬
‫ﺍﻟﻤﺘﻄﻠﺒﺎﺕ ﺇﻻ ﺑﺎﻟﺘﻌﺎﻭﻥ ﺍﻟﻤﻜﺜﻒ ﻣﻊ ﺍﻟﺸﺮﻛﺎﺀ ﺍﻷﺟﺎﻧﺐ‪.‬‬
‫ﺳﻮﻑ ﻳﺘﺰﺍﻳﺪ ﺍﻟﻄﻠﺐ ﻋﻠﻰ ﺍﻟﺨﺪﻣﺎﺕ ﺍﻟﻄﺒﻴﺔ ﻓﻲ ﺩﻭﻝ‬
‫ﻣﺠﻠﺲ ﺍﻟﺘﻌﺎﻭﻥ ﺍﻟﺨﻠﻴﺠﻲ ﺍﻟﺬﻱ ﻳﺘﺄﻟﻒ ﻣﻦ ﺍﻟﺒﺤﺮﻳﻦ‬
‫ﻭﻗﻄﺮ ﻭﺍﻟﻜﻮﻳﺖ ﻭﺳﻠﻄﻨﺔ ﻋﻤﺎﻥ ﻭﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻌﺮﺑﻴﺔ‬
‫ﺍﻟﺴﻌﻮﺩﻳﺔ ﻭﺍﻻﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤﺪﺓ‪ ،‬ﺑﻨﺴﺒﺔ ‪۲٤۰‬‬
‫ﻓﻲ ﺍﻟﻤﺎﺋﺔ ﻓﻲ ﺍﻟﺴﻨﻮﺍﺕ ﺍﻟـ ‪ ۲۰‬ﺍﻟﻤﻘﺒﻠﺔ ﻭﻓﻘﺎ ﻟﺸﺮﻛﺔ‬
‫ﻣﺎﻛﻴﻨﺰﻱ ﻷﺑﺤﺎﺙ ﺍﻟﺴﻮﻕ‪ .‬ﻭﺳﻮﻑ ﻳﺘﻀﺎﻋﻒ ﻋﺪﺩ ﺃﺳ َﺮﺓ‬
‫ﺍﻟﻤﺴﺘﺸﻔﻴﺎﺕ ﺍﻟﻤﻄﻠﻮﺑﺔ ﻭﺳﻮﻑ ﺗﺰﻳﺪ ﻣﻴﺰﺍﻧﻴﺔ ﺍﻟﺮﻋﺎﻳﺔ‬
‫ﺍﻟﺼﺤﻴﺔ ﺧﻤﺴﺔ ﺃﺿﻌﺎﻑ‪ .‬ﻭﻳﻌﺘﻘﺪ ﺑﻨﻚ ﺍﻻﺳﺘﺜﻤﺎﺭ ﺃﻟﺒﻦ‬
‫ﻛﺎﺑﻴﺘﺎﻝ ﺃﻥ ﺍﻟﻘﻄﺎﻉ ﺳﻴﻮﺍﺟﻪ ﻧﻤﻮﺍ ﻏﻴﺮ ﻣﺴﺒﻮﻗ ًﺎ ﻭﻣﺴﺘﻤﺮﺍً‪،‬‬
‫ﻭﺃﻥ ﻫﻴﺎﻛﻠﻪ ﺳﻮﻑ ﺗﺘﻐﻴﺮ ﺟﺬﺭﻳﺎ‪.‬‬
‫أﻣﺎم اﳌﻄﻌﻢ وﺳﻴﺄﺗﻲ ﻧﺎدل آﺳﻴﻮي ﻋﻠﻰ اﻟﻔﻮرﻣﺘﻠﻬﻔﺎ ًﻟﻴﺄﺧﺬ‬
‫اﻟﻄﻠﺐ‪ .‬ﻓﻲ ﻧﻬﺎﻳﺔ أﻛﺘﻮﺑﺮ‪ ،‬ﻛﺘﺒﺖ ﺻﺤﻴﻔﺔ »ذي ﻧﺎﺷﻴﻮﻧﺎل«‬
‫اﻟﻴﻮﻣﻴﺔ ﻓﻲ أﺑﻮ ﻇﺒﻲ ﻓﻲ ﻋﻨﻮاﻧﻬﺎ اﻟﺮﺋﻴﺴﻲ »اﻟﺸﻬﻴﺔ ﻟﺘﺪﻣﻴﺮ‬
‫اﻟﺬات«‪ ،‬وﻋﺮﺿﺖ اﻻﻧﺘﺸﺎر واﺳﻊ اﻟﻨﻄﺎق ﻟﻠﺴﻤﻨﺔ‪ ٤٤ :‬ﻓﻲ‬
‫اﳌﺎﺋﺔ ﻣﻦ اﻟﺬﻛﻮر و ‪ ٤٥‬ﻓﻲ اﳌﺎﺋﺔ ﻣﻦ اﻹﻧﺎث ﻳﻌﺎﻧﻮن ﻣﻦ‬
‫اﻟﺴﻤﻨﺔ ﺑﺎﻟﻔﻌﻞ ﻓﻲ ﻗﻄﺮ‪ ،‬و‪ ۲۹‬ﻓﻲ اﳌﺎﺋﺔ و‪ ۳۷‬ﻓﻲ اﳌﺎﺋﺔ ﻋﻠﻰ‬
‫اﻟﺘﻮاﻟﻲ ﻓﻲ اﳌﻤﻠﻜﺔ اﻟﻌﺮﺑﻴﺔ اﻟﺴﻌﻮدﻳﺔ‪ .‬وﻫﺬا ﻳﺆدي إﻟﻰ أﻋﻠﻰ‬
‫ﻣﻌﺪﻻت ﻣﺮض اﻟﺴﻜﺮي ﻓﻲ اﻟﻌﺎﻟﻢ‪ ،‬إﺿﺎﻓﺔ إﻟﻰ أﻣﺮاض‬
‫اﻟﻘﻠﺐ وﻣﺠﻤﻮﻋﺔ واﺳﻌﺔ ﻣﻦ اﻷﻣﺮاض اﻷﺧﺮى‪ .‬وﻳﺘﺤﺪث‬
‫ﺧﺒﺮاء اﻟﺼﺤﺔ ﻋﻦ ﻗﻨﺒﻠﺔ ﻣﻮﻗﻮﺗﺔ‪.‬‬
‫وﻳﺮى ﺑﻨﻚ أﻟﱭ ﻛﺎﺑﻴﺘﺎل أﻧﻪ ﻳﻌﺪ ﺗﻌﺪاد ﺳﻜﺎن دول ﻣﺠﻠﺲ‬
‫اﻟﺘﻌﺎون اﳋﻠﻴﺠﻲ ﻣﻦ أﺳﺮع دول اﻟﻌﺎﻟﻢ ﳕﻮا‪ .‬ﻓﻲ اﻟﻮﻗﺖ‬
‫اﳊﺎﺿﺮ‪ ،‬ﻫﻨﺎك ﻧﺤﻮ ‪ ٤٤‬ﻣﻠﻴﻮن ﻧﺴﻤﺔ‪ ،‬وﻓﻲ ﻋﺎم ‪۲۰۲٥‬‬
‫ﻣﻦ اﳌﺮﺟﺢ أن ﻳﺼﻞ اﻟﻌﺪد إﻟﻰ ‪ ٦۰‬ﻣﻠﻴﻮﻧﺎ‪ .‬ﻋﺪد اﻟﺴﻜﺎن‬
‫ﻻ ﻳﻨﻤﻮ ﻓﺤﺴﺐ‪ ،‬ﺑﻞ إن اﻟﻨﺎس ﻳﻜﺒﺮون ﻓﻲ اﻟﺴﻦ‪» .‬ﻓﺠﻴﻞ‬
‫اﳌﻮاﻟﻴﺪ ﻣﻦ اﻟﻄﻔﺮة اﻷوﻟﻰ ﻳﺸﻴﺦ اﻵن«‪.‬‬
‫ﺗﻮاﺟﻪ ﻗﻄﺎﻋﺎت اﻟﺮﻋﺎﻳﺔ اﻟﺼﺤﻴﺔ ﻣﻬﻤﺔ ﺷﺎﻗﺔ ﻟﻌﺪم ﲤﻜﻨﻬﺎ‬
‫ﻣﻦ إﻳﺠﺎد ﺣﻞ ﻟﺘﻠﻚ اﳌﺸﻜﻠﺔ دون ﺧﺒﺮة اﳌﻌﺮﻓﺔ اﻷﺟﻨﺒﻴﺔ‪،‬‬
‫واﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ اﻷﺟﻨﺒﻴﺔ واﻻﻟﺘﺰام ﻣﻦ ﺟﺎﻧﺐ اﻟﻘﻄﺎع اﳋﺎص‪.‬‬
‫وﺛﻤﺔ ﺣﺎﺟﺔ إﻟﻰ اﺳﺘﺮاﺗﻴﺠﻴﺔ ﺷﺎﻣﻠﺔ ﺗﺸﻤﻞ ﺟﻤﻴﻊ اﳉﻮاﻧﺐ‪.‬‬
‫وﻓﻴﻤﺎ ﻳﻠﻲ ﶈﺔ ﻗﺼﻴﺮة ﻋﻦ ﻧﻄﺎق اﳌﻬﺎم‪:‬‬
‫وﻣﻊ ذﻟﻚ‪ ،‬ﻓﺈن اﻟﺘﺮﻛﻴﺒﺔ اﻟﺪﳝﻮﻏﺮاﻓﻴﺔ ﻟﻴﺴﺖ اﻟﻌﺎﻣﻞ اﻟﻮﺣﻴﺪ‬
‫ﻓﻲ ﲢﺪﻳﺪ اﻟﻄﻠﺐ ﻓﺤﺴﺐ وﻟﻜﻦ ﻫﻨﺎك أﻳﻀﺎ ﺿﻌﻒ ﻣﺴﺘﻮى‬
‫اﻟﺼﺤﺔ اﻟﻌﺎﻣﺔ‪ .‬ﻓﻔﻲ أوروﺑﺎ اﻟﻔﺌﺎت اﻷﻗﻞ دﺧﻼ ﺗﻌﻴﺶ ﺣﻴﺎة‬
‫ﻏﻴﺮ ﺻﺤﻴﺔ‪ ،‬أﻣﺎ ﻓﻲ دول اﳋﻠﻴﺞ اﻟﻐﻨﻴﺔ‪ ،‬ﻓﺎﻟﻮﺿﻊ ﻋﻜﺲ‬
‫ﻫﺬا ﻓﻲ ﻛﺜﻴﺮ ﻣﻦ اﻷﺣﻴﺎن‪ .‬اﻟﻨﺎس اﻟﺬﻳﻦ ﻻ ﳝﺎرﺳﻮن اﻟﻌﻤﻞ‬
‫اﻟﺒﺪﻧﻲ ﻻ ﻳﺘﺪرﺑﻮن ﲟﺎ ﻳﻜﻔﻲ ﻟﻸﺳﺒﺎب اﳌﻨﺎﺧﻴﺔ وﺣﺪﻫﺎ‪.‬‬
‫وﻋﻼوة ﻋﻠﻰ ذﻟﻚ‪ ،‬ﻫﻨﺎك اﻟﻌﺪﻳﺪ ﻣﻦ ﻣﻄﺎﻋﻢ اﻟﻮﺟﺒﺎت اﻟﺴﺮﻳﻌﺔ‬
‫اﻟﺘﻲ ﲢﻈﻰ ﺑﺸﻌﺒﻴﺔ ﻛﺒﻴﺮة‪.‬ﻓﻔﻲ اﻟﻜﺜﻴﺮ ﻣﻦ ﻣﻄﺎﻋﻢ اﻟﻮﺟﺒﺎت‬
‫اﻟﺴﺮﻳﻌﺔ ﻛﻞ ﻣﺎ ﲢﺘﺎﺟﻪ ﻫﻮ اﻟﺘﺰﻣﻴﺮ ﺑﺼﻮت ﻋﺎل ﻣﻦ اﻟﺴﻴﺎرة‬
‫ﺑﻨﺎﺀ ﺍﻟﻤﺴﺘﺸﻔﻴﺎﺕ‬
‫ﻭ‬
‫‪49‬‬
‫ﺗﺴﻌﻰ ﺟﻤﻴﻊ دول اﳋﻠﻴﺞ اﻟﻌﺮﺑﻴﺔ إﻟﻰ ﺗﻮﺳﻴﻊ ﻗﻄﺎﻋﺎت اﻟﺮﻋﺎﻳﺔ‬
‫اﻟﺼﺤﻴﺔ ﺑﻬﺎ ﻛﻤﺎ وﻧﻮﻋﺎ إﻟﻰ ﺣﺪ ﻛﺒﻴﺮ‪ .‬وﺑﺎﻟﺮﻏﻢ ﻣﻦ أن ﻫﺬا‬
‫اﻟﻬﺪف ﻟﻢ ﻳﺘﻢ ﲢﻘﻴﻘﻪ ﺣﺘﻰ اﻵن ﻓﻲ ﻛﻞ ﻣﻜﺎن‪ ،‬إﻻ أن ذﻟﻚ‬
‫أدى إﻟﻰ وﺟﻮد ﻣﺮاﻛﺰ ﻃﺒﻴﺔ ﳑﺘﺎزة ﻓﻲ ﺣﺎﻻت ﻓﺮدﻳﺔ‪ ،‬ﻋﻠﻰ‬
‫ﺳﺒﻴﻞ اﳌﺜﺎل ﻓﻲ اﳌﻤﻠﻜﺔ اﻟﻌﺮﺑﻴﺔ اﻟﺴﻌﻮدﻳﺔ أو ﻓﻲ اﳌﻨﺎﻃﻖ‬
‫ذات اﳌﻔﺎﻫﻴﻢ اﳋﺎﺻﺔ ﻣﺜﻞ ﻣﻨﻄﻘﺔ ﻣﺪﻳﻨﺔ دﺑﻲ اﳊﺮة ﻟﻠﺮﻋﺎﻳﺔ‬
‫اﻟﺼﺤﻴﺔ‪ .‬وﺗﺄﺗﻲ اﳌﻌﺪات وﻣﻮﻇﻔﻮ ﻣﺜﻞ ﻫﺬه اﳌﺮاﻓﻖ ﺑﺎﻟﻜﺎﻣﻞ‬
‫ﺗﻘﺮﻳﺒﺎ ﻣﻦ اﳋﺎرج‪ .‬وﺗﺘﺒﻨﻰ اﳌﻤﻠﻜﺔ اﻟﻌﺮﺑﻴﺔ اﻟﺴﻌﻮدﻳﺔ وﺣﺪﻫﺎ‬
‫ﺗﻮﺍﺟﻪ ﻗﻄﺎﻋﺎﺕ ﺍﻟﺮﻋﺎﻳﺔ ﺍﻟﺼﺤﻴﺔ‬
‫ﻣﻬﻤﺔ ﺷﺎﻗﺔ ﻟﻌﺪﻡ ﺗﻤﻜﻨﻬﺎ ﻣﻦ‬
‫ﺇﻳﺠﺎﺩ ﺣﻞ ﻟﺘﻠﻚ ﺍﻟﻤﺸﻜﻠﺔ ﺩﻭﻥ ﺧﺒﺮﺓ‬
‫ﺍﻟﻤﻌﺮﻓﺔ ﺍﻷﺟﻨﺒﻴﺔ‪ ،‬ﻭﺍﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ‬
‫ﺍﻷﺟﻨﺒﻴﺔ ﻭﺍﻻﻟﺘﺰﺍﻡ ﻣﻦ ﺟﺎﻧﺐ ﺍﻟﻘﻄﺎﻉ‬
‫ﺍﻟﺨﺎﺹ‬
‫ﺑﻨﺎء ﺣﻮاﻟﻲ ‪ ۸۰‬ﻣﺴﺘﺸﻔﻰ ﻓﻲ اﻟﻮﻗﺖ اﳊﺎﺿﺮ‪ .‬وﺗﻘﻒ أﳌﺎﻧﻴﺎ‬
‫راﺳﺨﺔ ﻓﻲ ﺗﻠﻚ اﳌﺸﺮوﻋﺎت‪ ،‬وﻟﻜﻦ ﻟﻢ ﻳﺘﻢ ﲢﻘﻴﻖ اﻹﻣﻜﺎﻧﺎت‬
‫اﻟﻜﺎﻣﻠﺔ وﻓﻘﺎ ﳋﺒﺮاء اﻟﺴﻮق‪.‬‬
‫ﺍﻟﻌﻴﺎﺩﺍﺕ ﻭﺍﻟﻤﻤﺎﺭﺳﺎﺕ‬
‫ﻻ ﻳﺴﺘﻄﻴﻊ اﳉﻤﻴﻊ اﳊﺼﻮل ﻋﻠﻰ ﺧﺪﻣﺎت اﳌﺴﺘﺸﻔﻴﺎت‬
‫اﻟﻜﺒﻴﺮة ﺑﺎﻫﻈﺔ اﻟﺜﻤﻦ‪ .‬وﻗﺪ ﻗﺎﻣﺖ ﻫﻴﺌﺔ اﻟﺼﺤﺔ ﻓﻲ أﺑﻮ ﻇﺒﻲ‬
‫ﺑﻔﺤﺺ اﳌﺮاﻓﻖ اﻟﺼﺤﻴﺔ اﻟﺼﻐﻴﺮة ﻓﻲ اﻹﻣﺎرة ﻓﻲ ﻋﺎم ‪.۲۰۰۹‬‬
‫واﻟﻨﺘﻴﺠﺔ ﻫﻲ‪ :‬أن ﺛﻠﺜﻴﻬﺎ ﻗﺪ أوﻗﻔﺖ ﺑﺴﺒﺐ ﻋﺪم ﻛﻔﺎﻳﺔ إﺟﺮاءات‬
‫ﻣﻜﺎﻓﺤﺔ اﻟﻌﺪوى وﺳﻮء ﺻﻴﺎﻧﺔ اﳌﻌﺪات اﻟﻄﺒﻴﺔ‪ .‬وﻫﻨﺎ ﻣﻄﻠﻮب‬
‫ﻣﻦ اﳌﻮردﻳﻦ ﺗﻘﺪﱘ ﻋﻘﻮد اﻟﺼﻴﺎﻧﺔ اﻟﻜﺎﻓﻴﺔ أﻳﻀ ًﺎ‪.‬‬
‫ﺍﻟﺮﻋﺎﻳﺔ‬
‫ﻟﻢ ﺗﻜﻦ ﻣﺴﺄﻟﺔ اﻟﺮﻋﺎﻳﺔ ﻣﻠﺤﺔ ﺣﺘﻰ اﻵن ﻧﻈﺮا ﻷﺳﺒﺎب‬
‫دﳝﻮﻏﺮاﻓﻴﺔ‪ .‬ﻓﺎﻷﺟﻴﺎل اﻟﺬﻳﻦ وﻟﺪوا ﻓﻲ زﻣﻦ اﻟﻄﻔﺮة اﻟﻨﻔﻄﻴﺔ‬
Berlin
Riyadh
Baku
Abu Dhabi
Tripoli
Moscow
Doha
e ,eLU ¦FJ%) ¡Gj/)3
Vivantes Netzwerk für Gesundheit GmbH
Vivantes International Medicine
i©ºeF)i©fF)jHe©Cle©jGJi5&¦G
e©Heº%) ¡Gi©fF)iLe;{F)leL¦jG§D3%)
7e¹)JªG¦¸)ªsF)eF)µL3eGz© ,J{L¦,
Development
e©Heº%) µ le7¦jº)Jlesº)J
i©©jF)le©jFª©D') ¾v8%) ªI jHe©C
©I%ejF)+1e;e*jv,eD)§;J¡F)3efF¡G 12 §;J{L{5 5000 f,i©Fe.)i*le©jG 9 §;ifF)¥zIj,J
½e.¶)1yF)n-¡GÎE)qFeHJ3¦©CJ{* 350 jÀg©f9 1500 £ ©*:¦G 15000 ¦sHe LyFLJi©.3e0l)1e©;µ
J3¦L3e©G 1@2 h3eL«¦ 50y*ªf9}E{GJD 100 h3eLeGµF2J
i F)µL{GF) 650 ¡GÎE)ÓF{*µ§8{F
§8{º)i·eGqG){*µe£*{vjHl)}©G+y;
ªGÏ5'¶)Jª*{F)¡©U ºeF)¡G§8{Fy©FejF)Jl)1eF£jF)JGejF)µi5)J+Ê0 t
g©fF)F3ejvHÓF{*¡GÓ©Ge·)+z,e5%¶){£6%)JÓD¦G{G#ef9%) #e5&J3«yL%) §;i·eº)J©vjF) t
i©8{º)jFe¸g5e º)
3¦©CJ{*jÖ)
iD¦jº)rÏF)©Fe,§;i;e5 48 Ï0efGL{º)Ï9') t
i©FejF)i©s7qG)Êi©ºeF)i©fF)jHe©Ci5&¦Gy,J
le©jº)+3)1%)J©,J©v, i©sF)L3eº)+3¦*J3emj5¶)e¾µi©Fe;l)#eEJ l)Ê0 t
%¶)£ 9JJ)jHe©Cle©jGµle8{º)J#ef9%¶)©,qGeH{* t
i©f .%¶)le©jº)¼)jHe©C¡GÓvjº)Ó©Ge·)+z,e5%¶)l)3eL4qG){* t
Vivantes Network for Health offers 4 forward-looking products
As supplier of healthcare and healthcare related consulting services Vivantes, the German capital’s largest healthcare
enterprise, spreads its unique benefits all over the world. Especially in the Arabic and Russian speaking markets we help to
provide the best medical care and are the leading figures of future-oriented large-scale projects.
Patient Therapy Program
t Diagnostics and therapy of international patients in our 100 highly specialised clinics with more than 1,500 physicians
t Individual services especially adapted to the patients’ needs: The newly opened Comfort Clinic offers unique benefits and
high-class service
Visiting Experts
t Our international experts visit hospitals all over the world, support and advise them in supplying high-end medicine
Education Program
t With 3 different programs we bring physicians and to-be physician into one of our 9 hospitals and give them the best
medical education which they can apply in their home countries.
Consulting & Management
t With our partners we help realizing major projects all over the world
Realization
Vivantes Netzwerk für Gesundheit GmbH
Vivantes International Medicine
Am Nordgraben 2
Berlin 13509 Germany
international@vivantes.de
Tel.: +49 (0)30 130-12 1664/ 68 / 84 / 85
Mobile: +49 (0)151 -113 414 50
Fax: +49 (0)30 130-12 1082 - 130-291 210 96
www.vivantes-international.com
‫ﺗﻜﻨﻮﻟﻮﺟﻴﺎ ﺳﻴﻤﻨﺰ ﺗﺠﻌﻞ ﻋﻼﺝ ﺍﻟﻤﺮﺿﻰ ﺃﻛﺜﺮ ﺳﻬﻮﻟﺔ ﻓﻲ ﻣﺮﻛﺰ ﺍﻟﺘﺼﻮﻳﺮ‬
‫ﻋﺎﻟﻤﻲ ﺍﻟﻄﺮﺍﺯ ﺑﻤﺮﻛﺰ ﻣﺒﺎﺩﻟﺔ ﻟﻠﺮﻋﺎﻳﺔ ﺍﻟﺼﺤﻴﺔ ﻓﻲ ﺍﻟﻌﻴﻦ‬
‫ﻓﻲ ‪ ٤‬ﺃﻛﺘﻮﺑﺮ ‪ ، ۲۰۱۰‬ﺗﻢ ﺍﻓﺘﺘﺎﺡ ﻣﺮﻛﺰ ﺗﻮﺍﻡ ﻟﻠﺘﺼﻮﻳﺮ‬
‫ﺍﻟﺠﺰﻳﺌﻲ‪ ،‬ﻭﻫﻮ ﻣﺮﻛﺰ ﻣﻦ ﺍﻟﻄﺮﺍﺯ ﺍﻟﻌﺎﻟﻤﻲ ﻟﻠﺘﺼﻮﻳﺮ‬
‫ﺍﻟﻄﺒﻲ ﻓﻲ ﺍﻟﻌﻴﻦ ﺑﺪﻭﻟﺔ ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤﺪﺓ‪ .‬ﻳﺘﻤﻴﺰ‬
‫ﻣﺮﻛﺰ ﺗﻮﺍﻡ ﻟﻠﺘﺼﻮﻳﺮ ﺍﻟﺠﺰﻳﺌﻲ ﺑﺄﻧﻈﻤﺔ ﺳﻴﻤﻨﺰ ﺍﻟﻤﺘﻄﻮﺭﺓ‬
‫ﻟﻠﺘﺼﻮﻳﺮ ﺍﻟﺘﺸﺨﻴﺼﻲ ﺍﻟﺘﻲ ﻻ ﻏﻨﻰ ﻋﻨﻬﺎ ﻓﻲ ﺗﺸﺨﻴﺺ‬
‫ﻭﻋﻼﺝ ﺍﻟﺴﺮﻃﺎﻥ‪ ،‬ﻓﻀﻼ ﻋﻦ ﺃﻣﺮﺍﺽ ﺍﻟﻘﻠﺐ ﻭﺍﻷﻭﻋﻴﺔ‬
‫ﺍﻟﺪﻣﻮﻳﺔ ﻭﺍﻟﻌﺼﺒﻴﺔ‪.‬‬
‫ﻱ‬
‫ﻳﻌﺪ ﻣﺮﻛﺰ ﺗﻮام‪ ،‬اﳌﻤﻠﻮك ﺑﺎﻟﻜﺎﻣﻞ ﻟﺸﺮﻛﺔ ﻣﺒﺎدﻟﺔ ﻟﻠﺘﻨﻤﻴﺔ اﻟﺘﺎﺑﻌﺔ‬
‫ﳊﻜﻮﻣﺔ دوﻟﺔ اﻹﻣﺎرات‪ ،‬ﻣﺒﺎدرة رﺋﻴﺴﻴﺔ ﺿﻤﻦ ﺧﻄﺔ ﺷﺮﻛﺔ‬
‫ﻣﺒﺎدﻟﺔ ﻟﻠﺮﻋﺎﻳﺔ اﻟﺼﺤﻴﺔ ﻣﻦ أﺟﻞ ﺗﻄﻮﻳﺮ ﺑﻨﻴﺔ ﲢﺘﻴﺔ ﻗﻮﻳﺔ ﻟﻠﺮﻋﺎﻳﺔ‬
‫اﻟﺼﺤﻴﺔ اﳋﺎﺻﺔ ﻓﻲ إﻣﺎرة أﺑﻮ ﻇﺒﻲ ﻣﻦ ﺧﻼل ﺷﺮاﻛﺎت ﻣﻊ‬
‫أﻓﻀﻞ ﻣﻘﺪﻣﻲ ﺧﺪﻣﺎت اﻟﺮﻋﺎﻳﺔ اﻟﺼﺤﻴﺔ ﻓﻲ اﻟﻌﺎﻟﻢ‪.‬‬
‫ﻳﺘﻢ ﺗﺸﻐﻴﻠﻪ ﻃﺒﻴ ًﺎ ﺑﺎﻟﺸﺮاﻛﺔ ﻣﻊ ﻣﺠﻤﻮﻋﺔ ﺟﻮﻧﺰ ﻫﻮﺑﻜﻨﺰ اﻟﻄﺒﻴﺔ‬
‫اﻟﻌﺎﳌﻴﺔ وﻳﺘﻢ ﺗﺪرﻳﺐ وﺗﻌﻴﲔ ﻛﺎﻣﻞ اﻷﻃﻘﻢ اﻟﻄﺒﻴﺔ ﺑﺎﳌﺮﻛﺰ‬
‫ﺑﻮاﺳﻄﺔ ﺟﺎﻣﻌﺔ ﺟﻮﻧﺰ ﻫﻮﺑﻜﻨﺰ‪ .‬وﻗﺪ ﰎ ﲡﻬﻴﺰ اﳌﺮﻛﺰ ﺑﻨﻈﺎم‬
‫ﺗﺸﺨﻴﺼﻲ ﻣﺘﻄﻮر ﻟﻠﻐﺎﻳﺔ‪ ،‬وﺻﻮر ﺳﻴﻤﻨﺰ اﳌﺘﺤﺮﻛﺔ اﳌﻘﻄﻌﻴﺔ‪.‬‬
‫وﻳﻌﺪ ﻧﻈﺎم اﻟﺼﻮر اﳌﺘﺤﺮﻛﺔ اﳌﻘﻄﻌﻴﺔ ‪ PET.CT‬ﻣﻦ أﺣﺪث‬
‫اﻷﻧﻈﻤﺔ ﻣﻦ ﻧﻮﻋﻪ وﻳﺠﻤﻊ ﺑﲔ اﻟﺘﺼﻮﻳﺮ اﳌﻘﻄﻌﻲ ﺑﺎﻧﺒﻌﺎث‬
‫اﻟﺒﻮزﻳﺘﺮون )‪ (PET‬وﺑﲔ اﻟﺘﺼﻮﻳﺮ اﳌﻘﻄﻌﻲ )‪ (CT‬ﻟﺘﺤﺴﲔ‬
‫ﺳﻼﻣﺔ اﳌﺮﺿﻰ وزﻳﺎدة اﻟﻜﻔﺎءة‪ .‬ﻋﻠﻰ ﺳﺒﻴﻞ اﳌﺜﺎل‪ ،‬ﳝﻜﻦ‬
‫ﺗﻘﻠﻴﻞ وﻗﺖ اﻹﺟﺮاءات ﺑﻨﺴﺒﺔ ﺗﺼﻞ إﻟﻰ ‪ ٥۰‬ﻓﻲ اﳌﺌﺔ ﻣﻊ‬
‫ﺗﺨﻔﻴﺾ ﺟﺮﻋﺎت اﻟﺘﻌﺮض ﻣﻘﺎرﻧﺔ ﺑﺄﻧﻈﻤﺔ اﻟﺘﺼﻮﻳﺮ اﳌﻘﻄﻌﻲ‬
‫اﻟﺘﻘﻠﻴﺪﻳﺔ وأﺳﺎﻟﻴﺐ اﻟﺘﺼﻮﻳﺮ اﻟﻄﺒﻲ اﻷﺧﺮى ﳑﺎ ﻳﺴﻤﺢ‬
‫ﻟﻸﻃﺒﺎء ﺑﺘﻘﺪﱘ اﻟﻌﻼج اﳌﻨﺎﺳﺐ ﻟﻠﻐﺎﻳﺔ ﻟﻠﻤﺮﺿﻰ ﻋﻠﻰ ﻧﺤﻮ‬
‫أﻛﺜﺮ ﻓﻌﺎﻟﻴﺔ‪ ،‬وﻓﻲ اﻟﻮﻗﺖ اﳌﻨﺎﺳﺐ‪.‬‬
‫‪51‬‬
‫ﺟﻨﺒﺎ إﻟﻰ ﺟﻨﺐ ﻣﻊ ﻧﻈﺎم اﻟﺘﺼﻮﻳﺮ اﳌﻘﻄﻌﻲ اﳌﺘﺤﺮك ‪،PET.CT‬‬
‫ﻗﺎﻣﺖ ﺳﻴﻤﻨﺰ أﻳﻀﺎ ﺑﺘﺜﺒﻴﺖ ﻣﺴﺮع اﻟﺴﻴﻜﻠﻮﺗﺮون إﻛﻠﻴﺒﺲ‬
‫إﺗﺶ ﺑﻲ‪ ،‬وﻫﻮ ﻣﺴﺮع اﳉﺴﻴﻤﺎت اﻟﺬي ﻳﻨﺘﺞ اﳌﺆﺷﺮات‬
‫اﳊﻴﻮﻳﺔ ﻟﻠﻨﻈﺎﺋﺮ اﳌﺸﻌﺔ اﻟﻼزﻣﺔ ﻣﻦ أﺟﻞ ﻓﺤﻮﺻﺎت اﻟﺘﺼﻮﻳﺮ‬
‫اﳌﻘﻄﻌﻲ ﺑﺎﻧﺒﻌﺎث اﻟﺒﻮزﻳﺘﺮون )‪ .(PET‬ﻫﺬه اﳊﻠﻮل اﳌﺒﺘﻜﺮة‬
‫ﻣﻦ ﺷﺮﻛﺔ ﺳﻴﻤﻨﺰ ﲤﻜﻦ ﻣﺮﻛﺰ ﺗﻮام ﻟﻠﺘﺼﻮﻳﺮ اﳉﺰﻳﺌﻲ ﻣﻦ‬
‫ﺑﻨﺎء ﻣﺠﺎل ﻓﻲ اﻟﺴﻮق ﻛﻮﻧﻪ اﳌﺮﻛﺰ اﻟﻄﺒﻲ اﻟﻮﺣﻴﺪ ﻣﻦ ﻧﻮﻋﻪ‬
‫ﻓﻲ دوﻟﺔ اﻹﻣﺎرات اﻟﻌﺮﺑﻴﺔ اﳌﺘﺤﺪة ودول ﻣﺠﻠﺲ اﻟﺘﻌﺎون‬
‫اﳋﻠﻴﺠﻲ اﳌﺠﺎورة‪.‬‬
‫وﻗﺪ ﺻﺮح وﻟﻴﺪ اﳌﻘﺮب اﳌﻬﻴﺮي‪ ،‬اﳌﺪﻳﺮ اﻟﺘﻨﻔﻴﺬي ﻟﻠﻌﻤﻠﻴﺎت‬
‫ﺑﺸﺮﻛﺔ ﻣﺒﺎدﻟﺔ ﻗﺎﺋﻼ‪ :‬إن اﻓﺘﺘﺎح ﻣﺮﻛﺰ ﺗﻮام ﻟﻠﺘﺼﻮﻳﺮ‬
‫اﳉﺰﻳﺌﻲ ﻳﻌﺪ اﳒﺎز ًا ﻫﺎﻣﺎ ﻓﻲ ﺧﻄﺔ ﺷﺮﻛﺔ ﻣﺒﺎدﻟﺔ ﻟﻠﺮﻋﺎﻳﺔ‬
‫اﻟﺼﺤﻴﺔ ﻣﻦ أﺟﻞ ﺣﻔﺰ ﺗﻄﻮﻳﺮ ﻗﻄﺎع اﻟﺮﻋﺎﻳﺔ اﻟﺼﺤﻴﺔ ﻓﻲ‬
‫إﻣﺎرة أﺑﻮﻇﺒﻲ ﻣﻦ ﺧﻼل وﺿﻊ أﻋﻠﻰ اﳌﻌﺎﻳﻴﺮ ﻓﻲ اﻟﻌﻼج‬
‫اﻟﻄﺒﻲ ورﻋﺎﻳﺔ اﳌﺮﺿﻰ‪ .‬ﻟﻘﺪ ﺳﻤﺤﺖ ﻟﻨﺎ ﺷﺮاﻛﺘﻨﺎ ﻣﻊ ﺷﺮﻛﺔ‬
‫ﺳﻴﻤﻨﺰ وﺟﺎﻣﻌﺔ ﺟﻮﻧﺰ ﻫﻮﺑﻜﻨﺰ ﺑﺘﻄﻮﻳﺮ ﻣﺮﻛﺰ ﻋﺎﳌﻲ اﳌﺴﺘﻮى‬
‫ﻟﻠﺘﺼﻮﻳﺮ اﻟﺘﺸﺨﻴﺼﻲ وﻫﻮ ﻣﺎ ﺳﻴﺤﺴﻦ ﺑﺸﻜﻞ ﻛﺒﻴﺮ ﻓﻲ‬
‫ﻛﺸﻒ وﺗﺸﺨﻴﺺ وﻋﻼج اﻷﻣﺮاض ﻓﻲ اﳌﻨﻄﻘﺔ‪.‬‬
‫ﻹﻛﻤﺎل ﻣﺠﻤﻮﻋﺘﻪ ﻣﻦ أﻧﻈﻤﺔ اﻟﺘﺼﻮﻳﺮ اﻟﻄﺒﻲ اﳌﺘﻘﺪﻣﺔ‪ ،‬اﺷﺘﺮى‬
‫ﻣﺮﻛﺰ ﺗﻮام ﻟﻠﺘﺼﻮﻳﺮ اﳉﺰﻳﺌﻲ وﺣﺪة ﻣﺎﻏﻨﻴﺘﻮم ﺳﻜﻴﺮا ﺛﺮي‬
‫ﺗﻲ إم آر آي ﻟﻠﺘﺼﻮﻳﺮ ﺑﺎﻟﺮﻧﲔ اﳌﻐﻨﺎﻃﻴﺴﻲ ‪MAGNETOM‬‬
‫‪ – Skyra 3T MRI‬وﻫﻲ ﺗﻌﺪ واﺣﺪة ﻣﻦ أﺣﺪث اﺑﺘﻜﺎرات ﺷﺮﻛﺔ‬
‫ﺳﻴﻤﻨﺰ ﻓﻲ ﻣﺠﺎل اﻟﺮﻧﲔ اﳌﻐﻨﺎﻃﻴﺴﻲ وﻫﻮ ﻣﺎ ِ ّ‬
‫ﳝﻜﻦ اﳌﺮﻛﺰ‬
‫ﻣﻦ ﺗﻘﺪﱘ أﻓﻀﻞ ﺧﺪﻣﺎت اﻟﺘﺼﻮﻳﺮ اﳌﻘﻄﻌﻲ اﳌﺘﺤﺮك ‪PET.‬‬
‫‪ CT‬واﻟﺘﺼﻮﻳﺮ ﺑﺎﻟﺮﻧﲔ اﳌﻐﻨﺎﻃﻴﺴﻲ ﲢﺖ ﺳﻘﻒ واﺣﺪ‪.‬‬
‫ﻭﻗــﺪ ﺗـﻢ ﺗﺠﻬﻴﺰ ﺍﻟﻤﺮﻛﺰ ﺑﻨﻈﺎﻡ‬
‫ﺗﺸﺨﻴﺼﻲ‪ ,‬ﻭﺻﻮﺭ ﺳﻴﻤﻨﺰ ﺍﻟﻤﺘﺤﺮﻛﺔ‬
‫ﺍﻟﻤﻘﻄﻌﻴﺔ ﻭﻳﺠﻤﻊ ﺑﻴﻦ ﺍﻟﺘﺼﻮﻳﺮ‬
‫ﺍﻟﻤﻘﻄﻌﻲ ﺑﺎﻧﺒﻌﺎﺙ ﺍﻟﺒﻮﺯﻳﺘﺮﻭﻥ ﻭﺑﻴﻦ‬
‫ﺍﻟﺘﺼﻮﻳﺮ ﺍﻟﻤﻘﻄﻌﻲ ﻟﺘﺤﺴﻴﻦ ﺳﻼﻣﺔ‬
‫ﺍﻟﻤﺮﺿﻰ ﻭﺯﻳﺎﺩﺓ ﺍﻟﻜﻔﺎﺀﺓ‪.‬‬
‫وﺑﺎﻹﺿﺎﻓﺔ إﻟﻰ ﺗﻮﻓﻴﺮ ﻣﻌﺪات اﻟﺘﺼﻮﻳﺮ اﻟﻄﺒﻴﺔ ﻋﺎﻟﻴﺔ‬
‫اﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ‪ ،‬ﺳﺎﻋﺪت ﺳﻴﻤﻨﺰ أﻳﻀﺎ ﻓﻲ ﺗﺼﻤﻴﻢ وﺗﻨﻔﻴﺬ‬
‫اﳌﺮﻛﺰ ﻣﻦ ﺧﻼل ﺗﻘﺪﱘ اﻻﺳﺘﺸﺎرات وﺧﺪﻣﺎت إدارة اﳌﺸﺮوع‬
‫ﻟﺸﺮﻛﺔ ﻣﺒﺎدﻟﺔ ﻟﻠﺮﻋﺎﻳﺔ اﻟﺼﺤﻴﺔ‪ .‬ﻛﻤﺎ ﻗﺪﻣﺖ ﺷﺮﻛﺔ ﺳﻴﻤﻨﺰ‬
‫اﳋﺒﺮات اﻟﻌﻠﻤﻴﺔ اﻟﻮاﺳﻌﺔ ﻓﻴﻤﺎ ﻳﺘﻌﻠﻖ ﺑﺘﻘﺪﱘ ﻣﺸﺎرﻳﻊ اﻟﺮﻋﺎﻳﺔ‬
‫اﻟﺼﺤﻴﺔ اﳌﺘﻜﺎﻣﻠﺔ‪.‬‬
‫وﻗﺪ ﻋﺒﺮ ﻳﻮاﺧﻴﻢ ﻛﻮﻧﺖ‪ ،‬اﻟﺮﺋﻴﺲ اﻟﺘﻨﻔﻴﺬي ﻟﺸﺮﻛﺔ ﺳﻴﻤﻨﺰ‬
‫ﻋﻦ أﻓﻜﺎره‪ ،‬وأﺿﺎف‪ :‬ﻫﺬا اﳌﺮﻛﺰ اﻟﻄﺒﻲ اﳌﺘﻄﻮر ﻫﻮ ﺧﻄﻮة‬
‫ﻫﺎﻣﺔ أﺧﺮى ﻓﻲ اﳌﺴﺎﻋﺪة ﻟﺘﺤﻘﻴﻖ رؤﻳﺔ أﺑﻮﻇﺒﻲ ﻟﻮﺿﻊ‬
‫ﻣﻌﺎﻳﻴﺮ اﻟﺮﻋﺎﻳﺔ اﻟﺼﺤﻴﺔ اﻟﻌﺎﳌﻴﺔ اﻟﺮاﺋﺪة ﻓﻲ اﳌﻨﻄﻘﺔ‪ .‬ﻧﺤﻦ‬
‫ﻓﺨﻮرون أﻧﻪ ﻗﺪ ﰎ اﺧﺘﻴﺎر ﺷﺮﻛﺔ ﺳﻴﻤﻨﺰ ﻟﻠﻤﺴﺎﻫﻤﺔ ﻓﻲ ﻫﺬا‬
‫اﳌﺸﺮوع‪ ،‬ﻻﺳﻴﻤﺎ وأﻧﻪ ﻳﺴﺎﻋﺪ ﻋﻠﻰ إﻇﻬﺎر ﻣﺠﻤﻮﻋﺘﻨﺎ اﻟﻘﻮﻳﺔ‬
‫ﻣﻦ اﻻﺑﺘﻜﺎرات اﻟﺒﺎرﻋﺔ ﻓﻲ ﻣﺠﺎل اﻟﺮﻋﺎﻳﺔ اﻟﺼﺤﻴﺔ‪ .‬وإﻧﻨﻲ‬
‫ﻣﻘﺘﻨﻊ ﺑﺄن اﳉﻤﻊ ﺑﲔ ﺛﻼﺛﺔ ﺷﺮﻛﺎء ﻋﻠﻰ ﻣﺴﺘﻮى ﻋﺎﳌﻲ ﺳﻮف‬
‫ﻳﺜﺒﺖ أﻧﻬﺎ ﺗﺸﻜﻴﻠﺔ راﺑﺤﺔ‪n .‬‬
‫ﺣﻮﺍﺭﺍﺕ‬
‫ﺷﺮﻓﺖ ﻣﺠﻠﺔ ﺍﻟﻤﺠﻠﺲ ﺑﻤﻘﺎﺑﻠﺔ ﺍﻟﺪﻛﺘﻮﺭ ﻣﺎﻳﻜﻞ ﺑﻴﺘﺰﺭ‬
‫ﻋﻀﻮ ﻣﺠﻠﺲ ﺇﺩﺍﺭﺓ ﺍﻟﻤﺠﻠﺲ ﺍﻹﻣﺎﺭﺍﺗﻲ ﺍﻷﻟﻤﺎﻧﻲ ﻟﻠﺼﻨﺎﻋﺔ‬
‫ﻭﺍﻟﺘﺠﺎﺭﺓ )‪ .(AHK‬ﺍﻟﺪﻛﺘﻮﺭ ﺑﻴﺘﺰﺭ ﻫﻮ ﺍﻟﺮﺋﻴﺲ ﺍﻟﺘﻨﻔﻴﺬﻱ‬
‫ﻟﻠﺸﺮﻛﺔ ﺍﻟﻮﻃﻨﻴﺔ ﻟﻠﺘﺄﻣﻴﻦ ﺍﻟﺼﺤﻲ‪ ،‬ﺿﻤﺎﻥ ﻭﺍﻟﺮﺋﻴﺲ‬
‫ﺍﻟﺘﻨﻔﻴﺬﻱ ﻟﻤﻨﻄﻘﺔ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ﻭﺃﻓﺮﻳﻘﻴﺎ ﻓﻲ ﺷﺮﻛﺔ‬
‫ﻣﻴﻮﻧﻴﺦ ﻫﻴﻠﺚ‪.‬‬
‫ﻣﻨﺬ ﻣﺘﻰ ﺃﻧﺖ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ؟‬
‫أﻧﺎ ﻓﻲ اﳌﻨﻄﻘﺔ ﻣﻨﺬ ‪ ۹‬ﺳﻨﻮات‪ .‬ﻓﻲ اﻟﺒﺪاﻳﺔ ﻋﻤﻠﺖ ﻓﻲ اﳌﻤﻠﻜﺔ‬
‫اﻟﻌﺮﺑﻴﺔ اﻟﺴﻌﻮدﻳﺔ ﻛﻤﺪﻳﺮ ﻋﺎم ﻟﺸﺮﻛﺔ ﻣﺪﻧﺖ ‪ ،‬وﻫﻲ ﺷﺮﻛﺔ‬
‫ﺗﺎﺑﻌﺔ ‪ ٪۱۰۰‬ﻟﺸﺮﻛﺔ ﻣﻴﻮﻧﺦ ري‪ ،‬وﻣﻦ ﻫﻨﺎك اﻧﺘﻘﻠﺖ إﻟﻰ دﺑﻲ‬
‫ﻟﻠﻌﻤﻞ ﻛﻤﺪﻳﺮ إﻗﻠﻴﻤﻲ ﻟﺸﺮﻛﺔ ﻣﺪﻧﺖ اﻟﻘﺎﺑﻀﺔ‪ .‬ﻣﻨﺬ ﻧﻮﻓﻤﺒﺮ‬
‫‪ ۲۰۰٥‬وأﻧﺎ أﻋﻴﺶ وأﻋﻤﻞ ﻓﻲ أﺑﻮﻇﺒﻲ ﻓﻲ ﻣﻨﺼﺐ اﻟﺮﺋﻴﺲ‬
‫اﻟﺘﻨﻔﻴﺬي ﻟﺸﺮﻛﺔ ﺿﻤﺎن‪.‬‬
‫ﻟﻘﺪ ﻗﻤﺖ ﺑﺘﺄﺳﻴﺲ ﺷﺮﻛﺔ ﺿﻤﺎﻥ‪ ،‬ﻣﺎ‬
‫ﻫﻲ ﺍﻧﺠﺎﺯﺍﺕ ﺗﺄﺳﻴﺲ ﺍﻟﺸﺮﻛﺔ؟‬
‫ﻟﻢ أﻛﻦ أﻧﺎ وﺣﺪي ﻣﻦ أﺳﺲ ﺿﻤﺎن‪ ،‬ﻟﻘﺪ أﺳﺲ ﺷﺮﻛﺔ‬
‫ﺿﻤﺎن ﻓﺮﻳﻖ ﻛﺎﻣﻞ ﻣﻦ اﻟﺰﻣﻼء‪ .‬وﻛﺎن ﻫﺬا اﳉﻬﺪ اﳉﻤﺎﻋﻲ‬
‫ﲢﺪﻳﺎً ﻛﺒﻴﺮاً‪ .‬وﻛﺎن اﻹﳒﺎز اﻷول ﻫﻮ ﺗﻮﻗﻴﻊ اﻟﻌﻘﺪ ﻣﻊ ﺣﻜﻮﻣﺔ‬
‫أﺑﻮﻇﺒﻲ‪ .‬ﻓﻲ ﻋﺎم ‪ ۲۰۰٦‬ﺣﺼﻠﻨﺎ ﻋﻠﻰ رﺧﺼﺔ ﺗﻘﺪﱘ ﺧﺪﻣﺎت‬
‫اﻟﺘﺄﻣﲔ اﻟﺼﺤﻲ‪ ،‬اﻷﻣﺮ اﻟﺬي ﻛﺎن ﻳﺴﻴﺮ ﺟﻨﺒﺎ إﻟﻰ ﺟﻨﺐ ﻣﻊ‬
‫ﺗﻨﻔﻴﺬ ﻗﺎﻧﻮن اﻟﺘﺄﻣﲔ اﻟﺼﺤﻲ ﻓﻲ ﻋﺎم ‪.۲۰۰٦‬‬
‫ﺿﻤﺎﻥ ﺷﺮﻛﺔ ﺍﻟﺘﺄﻣﻴﻦ ﺍﻟﺼﺤﻲ‬
‫ﺍﻟﻮﺣﻴﺪﺓ ﺍﻟﺘﻲ ﺗﻮﻓﺮ ﺑﺮﻧﺎﻣﺠﺎ ﻟﻤﺮﺿﻰ‬
‫ﺍﻟﺴﻜﺮ‪ ،‬ﻭﺍﻟﺬﻱ ﻳﺘﻀﻤﻦ ﺍﻟﺘﺪﺭﻳﺐ‬
‫ﺍﻟﻤﺘﻄﻮﺭ‬
‫ورﻏﻢ أن ﻣﺠﻤﻮﻋﺎﺗﻨﺎ اﳌﺴﺘﻬﺪﻓﺔ ﻓﻲ اﻟﺒﺪاﻳﺔ ﻛﺎﻧﺖ اﳌﻐﺘﺮﺑﲔ‬
‫ﻓﻘﻂ‪ ،‬إﻻ أﻧﻨﺎ ﲤﻜﻨﺎ ﻣﻦ اﻻﺳﺘﺤﻮاذ ﻋﻠﻰ ﻧﻈﺎم اﻟﺘﺄﻣﲔ اﻟﺼﺤﻲ‬
‫ﳌﻮاﻃﻨﻲ دوﻟﺔ اﻹﻣﺎرات »ﺛﻘﺔ«‪ ،‬ﻓﻲ ﻋﺎم ‪.۲۰۰۸‬‬
‫ﻣﻦ ﻧﻘﻞ ﺧﺒﺮات ﻣﻴﻮﻧﻴﺦ ري‪ .‬وﺑﺴﺒﺐ اﳋﺒﺮة ﻃﻮﻳﻠﺔ اﻷﻣﺪ‬
‫ﻟﺸﺮﻛﺔ ﻣﻴﻮﻧﻴﺦ ري ﻓﻲ اﳌﻨﻄﻘﺔ ﻓﺈن اﻟﺘﻔﺎﻋﻞ ﺑﲔ اﳉﻬﺘﲔ‬
‫ﻛﺎن وﻻ ﻳﺰال ﻧﺎﺟﺤﺎ ﺟﺪا‪.‬‬
‫ﻣﺎ ﻫﻲ ﺍﻟﺘﺤﺪﻳﺎﺕ؟‬
‫ﺟﻬﺔ ﺑﻌﺪ أرﺑﻊ ﺳﻨﻮات ﻫﻨﺎك ﻣﺘﺴ ٌﻊ ﻟﺘﺜﻘﻴﻒ اﻟﺴﻮق‪ ،‬ﻣﺜﻼ‪:‬‬
‫ﻣﻦ ٍ‬
‫ﻣﺎذا ﻳﻌﻨﻲ أن ﻳﻜﻮن ﻟﺪﻳﻚ ﺗﺄﻣﲔ ﺻﺤﻲ ﻣﻦ ﺣﻴﺚ اﻟﻔﻮاﺋﺪ‬
‫ﺑﺎﻟﻨﺴﺒﺔ ﻟﻠﻤﺠﺘﻤﻊ ﻛﻜﻞ؟ ﻣﺎ اﻟﺬي ﻳﻐﻄﻴﻪ أو ﻳﺘﻀﻤﻨﻪ اﻟﺘﺄﻣﲔ‬
‫ﻓﻲ اﳊﺰﻣﺔ اﳋﺎﺻﺔ وﳌﺎذا؟‬
‫وﻣﻦ ﺟﻬﺔ أﺧﺮى ﻟﺪﻳﻨﺎ ﲢﺪﻳﺎﺗﻨﺎ اﳋﺎﺻﺔ ﻓﻲ ﺿﻤﺎن ﻟﺘﺤﺴﲔ‬
‫ﺧﺪﻣﺔ اﻟﻌﻤﻼء اﻟﺘﻲ ﺳﻨﺮﻛﺰ ﻋﻠﻴﻬﺎ ﻓﻲ ‪.۲۰۱۱‬‬
‫ﻛﻴﻒ ﻗﻤﺖ ﺑﺘﺪﺭﻳﺐ ﻣﻮﻇﻔﻴﻚ؟‬
‫ﻛﻨﺎ ﻧﻘﻮم ﺑﺎﻟﺘﺪرﻳﺐ أﺳﺎﺳﺎ ﻣﻦ ﺧﻼل اﻟﻌﻤﻞ‪ ،‬ﺑﺎﺳﺘﺜﻨﺎء ﻣﺴﺘﻮى‬
‫اﻹدارة اﻟﻌﻠﻴﺎ‪ ،‬اﻟﺬﻳﻦ ﺗﻠﻘﻮا ﺟﺰء ًا ﻣﻦ اﻟﺘﺪرﻳﺐ و اﻟﻨﺪوات‬
‫ﻓﻲ ﻣﻴﻮﻧﻴﺦ‪ .‬وﻫﻨﺎك اﻟﻜﺜﻴﺮ ﻣﻦ ﻣﻮﻇﻔﻴﻨﺎ اﻟﺬﻳﻦ ﻟﺪﻳﻬﻢ ﺧﻠﻔﻴﺔ‬
‫ﻃﺒﻴﺔ‪ .‬وﻧﺤﻦ ﻓﺨﻮرون ﺑﺎﻟﻘﻮل أﻧﻨﺎ ﻧﻮﻇﻒ ‪ ٪۱۰‬ﻣﻦ ﻣﻮﻇﻔﻴﻨﺎ‬
‫ﻣﻦ ﻣﻮاﻃﻨﻲ دوﻟﺔ اﻹﻣﺎرات‪ .‬اﺳﺘﻐﺮق اﻷﻣﺮ ﺑﻌﺾ اﻟﻮﻗﺖ‬
‫ﺣﺘﻰ ﻳﻘﺒﻞ اﳌﻮاﻃﻨﻮن اﻟﻌﻤﻞ ﻓﻲ ﺷﺮﻛﺔ اﻟﺘﺄﻣﲔ وذﻟﻚ ﻷﺳﺒﺎب‬
‫دﻳﻨﻴﺔ‪ .‬وﻟﻜﻦ اﻵن ﻫﺬا اﻷﻣﺮ أﺻﺒﺢ ﻣﻘﺒﻮﻻ أﻛﺜﺮ‪.‬‬
‫ﻫﻞ ﻫﻨﺎﻙ ﺃﻱ ﺗﺤﺪﻳﺜﺎﺕ ﻓﻲ ﻣﺎ‬
‫ﻳﺨﺺ ﺍﻟﺘﺄﻣﻴﻦ ﺍﻟﺼﺤﻲ ﻭﺍﻟﺘﻲ‬
‫ﻗﺪ ﺗﻜﻮﻥ ﻣﺜﻴﺮﺓ ﻟﻼﻫﺘﻤﺎﻡ ﻭﻫﺎﻣﺔ‬
‫ﻷﻋﻀﺎﺋﻨﺎ؟‬
‫ﻟﻴﺲ ﻫﻨﺎك ﺷﻲء ﺟﺪﻳﺪ ذو أﻫﻤﻴﺔ‪ .‬وﻣﻊ ذﻟﻚ‪ ،‬ﻓﺈن اﻟﺘﺄﻣﲔ‬
‫اﻟﺼﺤﻲ ﻣﺎزال إﻟﺰاﻣﻴﺎ وﻫﻨﺎك ﺣﺎﺟﺔ ﻟﺘﻘﺪﱘ ﻃﻠﺐ ﻟﻠﺤﺼﻮل‬
‫ﻋﻠﻰ ﺗﺄﺷﻴﺮة اﻹﻗﺎﻣﺔ أو ﲤﺪﻳﺪﻫﺎ‪ .‬ﻛﻤﺎ أﻧﻪ ﻣﻦ اﳌﻬﻢ أﻧﻪ‬
‫إذا ﻟﻢ ﻳﻜﻦ ﻫﻨﺎك اﺳﺘﻤﺮارﻳﺔ ﻓﻲ ﺗﻐﻄﻴﺔ اﻟﺘﺄﻣﲔ اﻟﺼﺤﻲ‪،‬‬
‫ﻓﻴﺠﺐ دﻓﻊ ﻏﺮاﻣﺔ ﻟﻬﻴﺌﺔ اﻟﺼﺤﺔ ﻓﻲ أﺑﻮ ﻇﺒﻲ‪ ،‬وﻫﻰ اﻟﺘﻲ‬
‫ﻧﻘﻮم ﻧﺤﻦ ﳉﻤﻌﻬﺎ‪.‬‬
‫ﻳﻨﻈﺮ ﺇﻟﻰ ﺃﺑﻮﻇﺒﻲ ﺑﺎﻋﺘﺒﺎﺭﻫﺎ ﻗﺼﺔ‬
‫ﻧﺠﺎﺡ ﻓﻲ ﺳﻮﻕ ﺍﻟﺘﺄﻣﻴﻦ ﺍﻟﺼﺤﻲ‬
‫ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ‪ .‬ﻣﺎ ﻫﻲ ﻋﻮﺍﻣﻞ‬
‫ﻫﺬﺍ ﺍﻟﻨﺠﺎﺡ؟‬
‫وﻋﻼوة ﻋﻠﻰ ذﻟﻚ‪ ،‬ﺗﻌﻤﻞ ﺿﻤﺎن ﺑﺎﺳﺘﻤﺮار ﻋﻠﻰ ﲢﺴﲔ‬
‫ﺧﺪﻣﺎﺗﻬﺎ‪ .‬ﻛﻤﺎ ﺗﻌﻤﻞ ﺿﻤﺎن ﺑﺸﻜﻞ وﺛﻴﻖ ﻣﻊ اﻟﺸﺮﻛﺎت‬
‫اﻷﳌﺎﻧﻴﺔ‪ ،‬ﻋﻠﻰ ﺳﺒﻴﻞ اﳌﺜﺎل ﻧﻌﻤﻞ ﻣﻊ ﺷﺮﻛﺔ أﳌﻴﺪا وﺷﺮﻛﺔ‬
‫دﻳﺎﺑﻴﺘﺲ أﻛﺎدﳝﻲ ﺑﺎد ﻣﻴﺮﻏﻴﻨﺘﻴﻢ‪ .‬وﻣﻦ ﺧﻼل ﺑﺮﻧﺎﻣﺠﻬﺎ‬
‫ﳌﻜﺎﻓﺤﺔ اﻷﻣﺮاض‪ ،‬ﺗﻌﺘﺒﺮ ﺿﻤﺎن ﺷﺮﻛﺔ اﻟﺘﺄﻣﲔ اﻟﺼﺤﻲ‬
‫اﻟﻮﺣﻴﺪة اﻟﺘﻲ ﺗﻮﻓﺮ ﺑﺮﻧﺎﻣﺠﺎ ﳌﺮﺿﻰ اﻟﺴﻜﺮ‪ ،‬واﻟﺬي ﻳﺘﻀﻤﻦ‬
‫اﻟﺘﺪرﻳﺐ اﳌﺘﻄﻮر‪ .‬ﻓﻲ اﳌﺴﺘﻘﺒﻞ ﺳﻮف ﻧﺴﺘﺜﻤﺮ أﻛﺜﺮ ﻓﻲ ﻣﺜﻞ‬
‫ﻫﺬه اﳋﺪﻣﺎت ﻹرﺿﺎء اﻟﻌﻤﻼء‪.‬‬
‫ﳕﻮذج أﺑﻮﻇﺒﻲ ﻫﻮ ﳕﻮذج ﻟﺸﺮاﻛﺔ اﻟﻘﻄﺎﻋﲔ اﻟﻌﺎم واﳋﺎص‬
‫ﺑﲔ ﺷﺮﻛﺔ ﻣﻴﻮﻧﻴﺦ ري ﻣﻦ ﺟﻬﺔ وﺣﻜﻮﻣﺔ أﺑﻮﻇﺒﻲ ﻣﻦ ﺟﻬﺔ‬
‫أﺧﺮى‪ .‬ﺗﻠﻘﻴﻨﺎ أﻋﻠﻰ ﻣﺴﺘﻮى ﻣﻦ اﻟﺪﻋﻢ ﻣﻦ اﳊﻜﻮﻣﺔ وﲤﻜﻨﺎ‬
‫ﻛﻢ ﻋﺪﺩ ﺍﻷﻋﻀﺎﺀ ﺍﻟﻤﺴﺠﻠﻴﻦ ﻟﺪﻯ‬
‫ﺷﺮﻛﺔ ﺿﻤﺎﻥ؟‬
‫ﻟﺪﻳﻨﺎ أﻛﺜﺮ ﻣﻦ ‪ ۲‬ﻣﻠﻴﻮن ﻋﻀﻮ ﻓﻲ اﻹﻣﺎرات اﻟﻌﺮﺑﻴﺔ اﳌﺘﺤﺪة‪.‬‬
‫وﻟﺬﻟﻚ ﺗﻌﺘﺒﺮ ﺿﻤﺎن ﺷﺮﻛﺔ اﻟﺘﺄﻣﲔ اﻟﺼﺤﻲ اﻟﺮاﺋﺪة ﻓﻲ‬
‫اﳌﻨﻄﻘﺔ‪.‬‬
‫ﻫﻞ ﻣﻦ ﺍﻟﻤﺘﻮﻗﻊ ﺇﺩﺧﺎﻝ ﺍﻟﺘﺄﻣﻴﻦ‬
‫ﺍﻟﺼﺤﻲ ﺍﻹﻟﺰﺍﻣﻲ ﻓﻲ ﺍﻟﻤﺴﺘﻘﺒﻞ‬
‫ﺍﻟﻘﺮﻳﺐ ﻓﻲ ﺍﻹﻣﺎﺭﺍﺕ ﺍﻷﺧﺮﻯ؟‬
‫إﻧﻪ ﻣﻦ اﳌﺘﻮﻗﻊ ﻓﻲ دﺑﻲ واﻹﻣﺎرات اﻟﺸﻤﺎﻟﻴﺔ ﻓﻲ ﻏﻀﻮن‬
‫اﻟﺴﻨﻮات اﳌﻘﺒﻠﺔ‪.‬‬
‫ﻛﻴﻒ ﺗﺮﻯ ﻧﻔﺴﻚ ﻓﻲ ﻣﻨﺼﺒﻚ‬
‫ﺍﻟﺠﺪﻳﺪ ﻛﺮﺋﻴﺲ ﺗﻨﻔﻴﺬﻱ ﻟﻤﻨﻄﻘﺔ‬
‫ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ﻭﺃﻓﺮﻳﻘﻴﺎ ﺑﺸﺮﻛﺔ‬
‫ﻣﻴﻮﻧﻴﺦ ﻫﻴﻠﺚ؟ ﻣﺎ ﻫﻲ ﺃﻭﻟﻮﻳﺎﺗﻚ‬
‫ﻟﻠﺘﻮﺳﻊ ﺍﻟﺪﻭﻟﻲ؟‬
‫ﻧﺤﻦ ﻧﺨﻄﻂ ﻟﺘﻄﻮﻳﺮ ﻣﻨﺘﺠﺎت ﺟﺪﻳﺪة وﻟﺪﻳﻨﺎ ﺧﻄﺔ ﻟﺘﻮﺳﻴﻊ‬
‫ﻣﺴﺎرﻧﺎ اﳌﺮﺑﺢ ﻓﻲ اﳌﻨﻄﻘﺔ‪ .‬أوﻻ أﻧﺸﺄﻧﺎ ﻣﻜﺘﺒﲔ ﻟﺸﺮﻛﺔ ﻣﻴﻮﻧﻴﺦ‬
‫ﻫﻴﻠﺚ‪ .‬أﺣﺪﻫﻤﺎ ﻫﻮ ﻣﻜﺘﺐ ﲤﺜﻴﻠﻲ ﻓﻲ ﻣﺪﻳﻨﺔ ﻣﺼﺪر‪ ،‬واﳌﻜﺘﺐ‬
‫اﻵﺧﺮ ﻫﻮ وﻛﺎﻟﺔ اﻻﻛﺘﺘﺎب ﻟﺸﺮﻛﺔ ﻣﻴﻮﻧﻴﺦ ري ﻓﻲ ﻣﺮﻛﺰ دﺑﻲ‬
‫اﳌﺎﻟﻲ اﻟﻌﺎﳌﻲ‪ .‬ﺛﻢ أﻧﺸﺄﻧﺎ أﻳﻀﺎ ﻣﺸﺮوع ﻣﺸﺘﺮك ﺑﲔ ﺷﺮﻛﺔ‬
‫ﺿﻤﺎن وﺷﺮﻛﺔ ﻣﻴﻮﻧﻴﺦ ﻫﻴﻠﺚ واﻟﺬي ﺳﻴﺮﻛﺰ ﻋﻠﻰ إﻧﺸﺎء ﺷﺮﻛﺎت‬
‫ﺟﺪﻳﺪة ﻣﺘﺨﺼﺼﺔ ﻓﻲ اﻟﺘﺄﻣﲔ اﻟﺼﺤﻲ ﻓﻲ اﳌﻨﻄﻘﺔ‪.‬‬
‫ﺑﻢ ﺗﻨﺼﺢ ﺍﻟﺸﺮﻛﺎﺕ ﺍﻷﻟﻤﺎﻧﻴﺔ ﺍﻟﻤﻬﺘﻤﺔ‬
‫ﺑﺴﻮﻕ ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤﺪﺓ‬
‫ﺃﻭ ﺑﺪﺧﻮﻝ ﺍﻟﺴﻮﻕ؟‬
‫ﻋﻠﻰ اﻟﺸﺮﻛﺎت اﻷﳌﺎﻧﻴﺔ أن ﺗﺘﺤﻠﻰ ﺑﺎﻟﺼﺒﺮ ﻷن اﻷﻣﺮ ﻳﺴﺘﻠﺰم‬
‫وﻗﺘ ًﺎ ﻃﻮﻳ ًﻼ ﻟﺒﻨﺎء اﻟﻌﻼﻗﺎت اﻟﺸﺨﺼﻴﺔ اﻟﺘﻲ ﻫﻲ واﺣﺪة ﻣﻦ‬
‫اﻟﻌﻮاﻣﻞ اﳌﻬﻤﺔ ﻫﻨﺎ‪ .‬ﻓﻲ ﻛﺜﻴﺮ ﻣﻦ اﻷﺣﻴﺎن ﺗﻜﻮن اﻟﺘﻮﻗﻌﺎت‬
‫ﻋﺎﻟﻴﺔ ﺟﺪا‪ ،‬و ُﻳﻌ َﺘﻘَﺪ أﻧﻪ ﳝﻜﻦ ﺗﻮﻗﻴﻊ ﻋﻘﻮد ﺑﻌﺪ وﻗﺖ ﻗﺼﻴﺮ‬
‫ﻣﻦ اﺳﺘﻜﺸﺎف اﻟﺴﻮق‪n .‬‬
‫ﺃﺟﺮﻳﺖ ﻫﺬﻩ ﺍﻟﻤﻘﺎﺑﻠﺔ ﺍﻟﺪﻛﺘﻮﺭ ﺩﺍﻟﻴﺎ ﺃﺑﻮ ﺳﻤﺮﺓ‪-‬ﺭﻭﺗﺔ‪،‬‬
‫ﻭﺍﻟﺴﻴﺪﺓ ﺇﻳﻔﺎ ﺑﻴﻠﺘﺰ‬
‫‪52‬‬
‫ﻣﻘﺎﺑﻠﺔ ﻣﻊ‬
‫ﺍﻟﺪﻛﺘﻮﺭ ﻣﺎﻳﻜﻞ ﺑﻴﺘﺰﺭ‬
‫‪53‬‬
‫ﺃﻋﻈﻢ ﺛﺮﻭﺓ‬
‫ﻫﻲ ﺍﻟﺼﺤﺔ‬
‫ﺍﻟﻌﺪﺩ ‪٥‬‬
‫‪GERMAN – GULF BUSINESS‬‬
‫ﻟﻠﺘﺠﺎﺭﺓ ﻭ ﺍﻟﺼﻨﺎﻋﺔ‬
‫ﺃﻟﻤﺎﻧﻴﺎ ‪ -‬ﺍﻟﺨﻠﻴﺞ‬
‫ﻣﺤﺘﻮﻳﺎﺕ ﺍﻟﻌﺪﺩ‬
‫ﺍﻟﺴﺎﺩﺓ ﺍﻟﻘﺮﺍﺀ ﺍﶈﺘﺮﻣﲔ‪،‬‬
‫ﺇﻥ ﺍﻟﺼﺤﺔ ﺍﳉﻴﺪﺓ ﺃﻣﺮ ﻗﻴﻢ ﺑﺎﻟﻨﺴﺒﺔ‬
‫ﻟﻸﻓﺮﺍﺩ ﻭﺍﻟﺸﺮﻛﺎﺕ ﻭﺍﳌﺠﺘﻤﻊ ﺑﺸﻜﻞ ﻋﺎﻡ‪.‬‬
‫ﺑﻼ ﺷﻚ ﺗﻌﺪ ﺃﳌﺎﻧﻴﺎ ﳕﻮﺫﺟ ًﺎ ﻳﺤﺘﺬﻯ ﺑﻪ‬
‫ﻓﻲ ﻣﺠﺎﻝ ﺧﺪﻣﺎﺕ ﺍﻟﺮﻋﺎﻳﺔ ﺍﻟﺼﺤﻴﺔ‬
‫ﺫﺍﺕ ﺍﳉﻮﺩﺓ ﺍﻟﻌﺎﻟﻴﺔ ﻭﺫﻟﻚ ﻋﻠﻰ ﻣﺴﺘﻮﻯ‬
‫ﺍﳌﺴﺘﺸﻔﻴﺎﺕ ﻭﺍﳌﺆﺳﺴﺎﺕ ﺍﻟﻌﺎﻣﺔ ﻭﺍﻟﺒﺤﺚ‬
‫ﺍﻟﻌﻠﻤﻲ ﻭﺍﻟﺘﺪﺭﻳﺐ ﻭﺑﺎﻟﻄﺒﻊ ﻭﻗﺒﻞ ﻛﻞ‬
‫ﺷﻲﺀ ﻋﻠﻰ ﻣﺴﺘﻮﻯ ﺍﳌﺮﺿﻰ‪.‬‬
‫واﻟﺪﻟﻴﻞ ﻋﻠﻰ ذﻟﻚ اﻟﻌﺪد اﻟﻜﺒﻴﺮ ﻣﻦ ﻣﻮاﻃﻨﻲ دول‬
‫ﻣﺠﻠﺲ اﻟﺘﻌﺎون اﳋﻠﻴﺠﻲ اﻟﺬﻳﻦ ﻳﻘﻮﻣﻮن ﺑﺎﻟﺴﻔﺮ‬
‫ﻷﳌﺎﻧﻴﺎ ﻟﻠﻌﻼج واﻟﻔﺤﺺ اﻟﻄﺒﻲ وﻣﻦ ﺑﻴﻨﻬﻢ‬
‫اﻟﻌﺪﻳﺪ ﻣﻦ أﻓﺮاد اﻷﺳﺮ اﳊﺎﻛﻤﺔ‪.‬‬
‫‪51‬‬
‫ﻣﺎﻳﻜﻞ ﺑﻴﺘﺰﺭ‬
‫‪47‬‬
‫‪41‬‬
‫ﻓﻲ ﺩﺍﺋﺮﺓ ﺍﻟﻀﻮﺀ‬
‫ﺩﻭﻝ ﺍﻟﺨﻠﻴﺞ ﻓﻲ ﺣﺎﺟﺔ ﺇﻟﻰ ﺧﺒﺮﺓ ﺷﺮﻛﺎﺀ ﺍﻟﺮﻋﺎﻳﺔ ﺍﻟﺼﺤﻴﺔ‬
‫ﺛﻘﺎﻓﺔ‬
‫ﺩﺑﻲ ﻭﺧﻮﺭ‬
‫ﺃﺣﺪﺍﺙ ﺍﻟﺘﻮﺍﺻﻞ ﺍﻹﺟﺘﻤﺎﻋﻴﺔ‬
‫‪28‬‬
‫ﺍﻟﺮﻋﺎﻳﺔ ﺍﻟﺼﺤﻴﺔ ﻓﻲ ﺩﻭﻝ ﺍﻟﺨﻠﻴﺞ‬
‫‪24‬‬
‫ﺩﺍﺧﻞ ﺍﻟﻤﺠﻠﺲ‬
‫ﺩﻟﻴﻞ ﺍﻷﻋﻤﺎﻝ‬
‫وﻓﻲ اﻟﻮﻗﺖ ذاﺗﻪ ﻳﻘﻮم اﻟﻌﺪﻳﺪ ﻣﻦ اﻷﻃﺒﺎء اﻟﺰاﺋﺮﻳﻦ‬
‫اﻷﳌﺎن ﺑﺎﻟﻘﺪوم اﻟﻰ دول ﻣﺠﻠﺲ اﻟﺘﻌﺎون اﳋﻠﻴﺠﻲ ﻓﻲ ﻇﻞ اﻟﺘﻌﺎون ﻣﻊ اﳌﺴﺘﺸﻔﻴﺎت واﳌﺆﺳﺴﺎت‬
‫اﶈﻠﻴﺔ‪.‬‬
‫وﻓﻲ ﻳﻨﺎﻳﺮ ﻣﻦ ﻛﻞ ﻋﺎم ﻳﺘﻢ ﻋﻘﺪ ﻣﺆﲤﺮ وﻣﻌﺮض » اﻟﺼﺤﺔ اﻟﻌﺮﺑﻲ« ﺑﺈﻣﺎرة دﺑﻲ وﻫﻮ أﺣﺪ أﻛﺒﺮ‬
‫اﳌﻌﺎرض اﻟﺘﺠﺎرﻳﺔ دوﻟﻴ ًﺎ ﻓﻲ ﺟﻤﻴﻊ ﻫﻴﺌﺎت ﻗﻄﺎع اﻟﺼﺤﺔ‪ ،‬ﺑﺪء ًا ﻣﻦ ﺗﺼﺎﻣﻴﻢ وﺑﻨﺎء اﳌﺴﺘﺸﻔﻴﺎت‬
‫ﻣﺮور ًا ﺑﺎﳌﻌﺪات اﻟﻄﺒﻴﺔ واﻟﺒﺤﺚ ﻋﻦ أﻓﻀﻞ اﻟﺘﻘﻨﻴﺎت ﻓﻲ اﻟﻨﻈﻢ اﻟﻌﻤﻠﻴﺔ وﺻﻮ ًﻻ اﻟﻰ ﻋﻤﻠﻴﺔ اﻟﺘﺴﻮﻳﻖ‬
‫ﻟﻠﺮﻋﺎﻳﺔ اﻟﺼﺤﻴﺔ وﺳﺒﻞ اﻟﺘﻌﺎون ﻋﻠﻰ اﳌﺴﺘﻮى اﻷﻛﺎدﳝﻲ‪.‬‬
‫ﻋﻠﻤ ًﺎ ﺑﺄن اﻟﻌﺎرﺿﲔ اﻷﳌﺎن ﻫﻢ أﻛﺒﺮ ﻓﺮﻳﻖ ﻋﺮض ﻳﺸﺎرك ﻓﻲ ذﻟﻚ اﳌﻌﺮض اﻟﺬي ﻳﺴﺘﻬﺪف اﻟﺰاﺋﺮﻳﻦ‬
‫ﻣﻦ ﻣﻨﻄﻘﺔ دول اﻟﺒﺤﺮ اﳌﺘﻮﺳﻂ وﺟﻨﻮب‪-‬ﺷﺮق ووﺳﻂ آﺳﻴﺎ‪ .‬ﻛﻤﺎ ﻳﺸﺎرك ﻓﻲ اﳌﻌﺮض آﻳﻀ ًﺎ ﻋﺪد‬
‫ﺟﻴﺪ ﻣﻦ اﻟﻮﻓﻮد واﻟﺸﺨﺼﻴﺎت اﻟﺴﻴﺎﺳﻴﺔ واﻟﺸﺮﻛﺎت اﻟﺘﻲ ﲤﺜﻞ وزارات اﻹﻗﺘﺼﺎد أو اﻟﺼﺤﺔ‬
‫ﺑﺎﻟﻌﺪﻳﺪ ﻣﻦ اﻟﻮﻻﻳﺎت ﻣﺜﻞ وﻻﻳﺔ ﺑﺎدن‪-‬ﻓﻮرﲤﺒﺮغ‪ ،‬ﺑﺎﻓﺎرﻳﺎ‪ ،‬ﺑﺮﻟﲔ‪ ،‬ﻫﺎﻣﺒﻮرغ‪ ،‬ﺳﺎﻛﺴﻮﻧﻴﺎ اﻟﺴﻔﻠﻰ‬
‫وراﻳﻨﻼﻧﺪﻓﺎﻟﺘﺲ‪.‬‬
‫‪36‬‬
‫وﻳﻘﻮم اﳌﺠﻠﺲ اﻷﳌﺎﻧﻲ اﻹﻣﺎراﺗﻲ اﳌﺸﺘﺮك ﻟﻠﺼﻨﺎﻋﺔ واﻟﺘﺠﺎرة ﺑﺪﻋﻢ ﺗﻠﻚ اﻟﻮﻓﻮد واﻟﻘﻴﺎم ﺑﺘﻨﺴﻴﻖ ﺑﻌﺾ‬
‫اﻟﻨﺪوات واﻟﻠﻘﺎءات واﻹﺟﺘﻤﺎﻋﺎت اﳌﺸﺘﺮﻛﺔ‪.‬‬
‫وﻟﺘﻔﻌﻴﻞ ﺗﻠﻚ اﻷﻧﺸﻄﺔ وﺗﻘﻮﻳﺔ أواﺻﺮ اﻟﺘﻌﺎون اﳌﺸﺘﺮك ﻓﻲ ﻗﻄﺎع اﻟﺮﻋﺎﻳﺔ اﻟﺼﺤﻴﺔ ﺳﺘﻘﻮم ﻫﺬه‬
‫اﻟﻄﺒﻌﺔ ﻣﻦ ﻣﺠﻠﺔ اﳌﺠﻠﺲ ﺑﺘﺴﻠﻴﻂ اﻟﻀﻮء ﻋﻠﻰ اﳌﻮاﺿﻴﻊ اﳊﻴﻮﻳﺔ اﻟﺘﻲ ﺗﻬﻢ ﻛﻞ ﺷﺨﺺ‪.‬‬
‫ﺩﻛﺘﻮﺭ‪ /‬ﺑﻴﺘﺮ ﺟﺒﻮﺑﻔﺮﻳﺶ‬
‫ﺍﻟﺮﺋﻴﺲ ﺍﻟﺘﻨﻔﻴﺬﻱ‬
‫ﻟﻠﻤﺠﻠﺲ ﺍﻷﳌﺎﻧﻲ ﺍﻹﻣﺎﺭﺍﺗﻲ ﺍﳌﺸﺘﺮﻙ ﻟﻠﺼﻨﺎﻋﺔ ﻭﺍﻟﺘﺠﺎﺭﺓ‬
‫‪ - DEinternational‬ﻏﺮﻑ ﺍﻟﺘﺠﺎﺭﺓ ﺍﳋﺎﺭﺟﻴﺔ ﺍﻷﳌﺎﻧﻴﺔ ﻳﻮﺣﺪﻭﻥ ﺧﺪﻣﺎﺗﻬﻢ‪.‬‬
‫اﻟﺸﺒﻜﺔ اﻟﻌﺎﳌﻴﺔ ﻟﻐﺮف اﻟﺘﺠﺎرة اﳋﺎرﺟﻴﺔ اﻷﳌﺎﻧﻴﺔ ﻗﺎﻣﺖ ﺑﺘﻮﺣﻴﺪ ﺧﺪﻣﺎﺗﻬﺎ اﻟﻌﺎﳌﻴﺔ ﲢﺖ ﻋﻼﻣﺔ ‪ .DEinternational‬وﻫﺪف ﺗﻮﺣﻴﺪ‬
‫وﺗﻮﺳﻴﻊ ﺗﻠﻚ اﳋﺪﻣﺎت ﻫﻮ ﻣﺴﺎﻋﺪة اﻟﺸﺮﻛﺎت اﻷﻋﻀﺎء ﻓﻰ اﺗﺨﺎذ اوﻟﻰ ﺧﻄﻮاﺗﻬﻢ ﻓﻰ ﺳﻮق اﻟﺘﺠﺎرة اﻟﻌﺎﳌﻰ‪ .‬وﻗﺪ ﻗﺎم اﳌﻜﺘﺐ اﻷﳌﺎﻧﻰ‬
‫ﻟﻠﺼﻨﺎﻋﺔ واﻟﺘﺠﺎرة ﻓﻰ اﻹﻣﺎرات اﻟﻌﺮﺑﻴﺔ اﳌﺘﺤﺪة‪ ،‬ﻗﻄﺮ وﻋﻤﺎن ﺑﺘﻄﺒﻴﻖ ﻫﺬا اﳌﻨﻈﻮر اﳉﺪﻳﺪ‪.‬‬
‫‪45‬‬
‫ﺍﺧﻼﺀ ﻣﺴﺌﻮﻟﻴﺔ‬
‫ﻛﺎﻓﺔ اﳌﻘﺎﻻت واﻟﺒﻴﺎﻧﺎت واﻟﺘﺤﻠﻴﻼت اﳌﻨﺸﻮرة ﻓﻰ ﻣﺠﻠﺔ »ﺍﳌﺠﻠﺲ« درﺳﺖ ﺑﺪﻗﺔ واﺗﻘﺎن‪ .‬اﻷﺧﺒﺎر واﳌﻘﺎﻻت‬
‫ﻣﺒﻨﻴﺔ ﻋﻠﻰ ﻣﻨﺸﻮرات ﺻﺤﻔﻴﺔ وﻋﻠﻰ ﻣﻨﺸﻮرات اﻟﺸﺮﻛﺎء اﳌﺘﻌﺎوﻧﲔ واﳌﺆﻟﻔﲔ اﳌﺴﺎﻋﺪﻳﻦ‪" .‬اﳌﺠﻠﺲ" ﻻ ﺗﻀﻤﻦ‬
‫ﺻﺮاﺣﺔ ﺻﺤﺔ وﺷﻤﻮﻟﻴﺔ اﳌﻘﺎﻻت اﳌﻨﺸﻮرة‪ ،‬ﻛﻤﺎ أﻧﻬﺎ ﻏﻴﺮﻣﺴﺌﻮﻟﺔ ﻋﻦ ﺣﺪاﺛﺘﻬﻢ واﻟﻘﺎﺑﻠﻴﺔ ﻟﻺﺳﺘﺨﺪام‪.‬‬
‫‪54‬‬
‫‪ | WWW.AHKUAE.COM‬ﺍﻟﻨﺴﺨﺔ ﺭﻗﻢ ‪٥‬‬
‫‪GERMAN – GULF BUSINESS‬‬
‫ﻣــﻦ ﻣــﻄـﺒـﻮﻋــﺎﺕ ﻏــﺮﻑ ﺍﻟــﺘـﺠـﺎﺭﺓ ﻭﺍﻟــﺼـﻨـﺎﻋـﺔ ﺍﻷﻟــﻤـﺎﻧــﻴـﺔ ﺑــﺎﻟـﺨـﺎﺭﺝ‬
‫‪´ƒ`°Vƒe‬‬
‫‪á``ë``°ü``dG‬‬
‫ﺍﻟﺮﺟﻞ ﻭﺭﺍﺀ ﺿﻤﺎﻥ‬
‫ﻣﻘﺎﺑﻠﺔ ﻣﻊ ﺍﻟﺪﻛﺘﻮﺭ ﻣﺎﻳﻜﻞ ﺑﻴﺘﺰﺭ‬
‫ﺩﻭﻝ ﺍﻟﺨﻠﻴﺞ ﻓﻲ ﺣﺎﺟﺔ ﺇﻟﻰ ﺧﺒﺮﺓ ﺷﺮﻛﺎﺀ ﺍﻟﺮﻋﺎﻳﺔ ﺍﻟﺼﺤﻴﺔ‬
‫ﺭﺃﻯ ﻣﺎﺭﺗﻦ ﺑﻮﻝ ﻓﻲ ﻛﻴﻔﻴﺔ ﺗﺤﺴﻴﻦ ﺍﻟﻤﺴﺘﻮﻳﺎﺕ‬
‫‪áYÉæ°üdGh IQÉéà∏d‬‬
‫‪è«∏îdG - É«fÉªdCG‬‬

áYÉæ°üdGh IQÉéà∏d è«∏îdG

Transcription

Similar documents

Find the Investment Opportunities in Dubai at INV500

megawave - James Law Cybertecture

Construction of Infrastructure at Ghantoot HQ

Profile New_Dr Zulekha D

Dubai Today - Gulf for Good

HealtHcare Engineering Solution & Services

ICB: Antigua Citizenship by Investment

Save The Date 9 Nov 2014 Industry news

full essay - Contemporary Practices