Ft. Worth - Momology Magazine

®
Dall7s-Fort Worth
P E R F E C T LY M I X E D , P E R F E C T LY M ATC H E D
VOLUME 2: media kit
TARGET AUDIENCE, DEMOGRAPHICS & DISTRIBUTION
BUYING POWER OF WOMEN
Momology® Magazine will target moms of families in the United
States from all walks of life - whether with naturally born children or
having adopted them into her heart in some other way. We will seek
out women with children of all ages from infants to early teens as well
as moms with children already grown. We will also target healthcare
professionals, care givers, family experts and educators.
The Dallas-Fort Worth Metroplex, Texas area alone has over 6.9 million people with 50% being represented by the female population.
Our readership extends far beyond this area by means of digital
publication as well as an accompanying website and social platforms, reaching readers from California to Canada and anywhere
in between. Our digital publication and social communities allows us
to keep in contact with our readers, delivering news, words of inspiration, ideas and businesses to them frequently. We seek to match
those readers with advertisers who have products and services that
are geared towards the everyday mom. We are building readership,
but we are also building a community of moms who will encourage,
support and network with one another. Using the phrase “Perfectly Mixed, Perfectly Matched” we seek to encourage moms to embrace their mommy place in life and realize that as long as they are
doing the very best they can, they are the perfect mommy for the
children that call them MOM.
Studies have indicated that the buying power of women in the
United States is continuing to increase, with women accounting
for over 85% of all consumer purchases and seventy-five percent
of women identifying themselves as the primary shoppers for
their household (askingsmarterquestions.com, 2014.) Recent polls
show that 35% of all women now earn a higher income than their
husbands, making it increasingly more important that marketing
and advertising be geared towards female customers (time.com,
2014).
2015 EDITORIAL THEMES
JANUARY/FEBRUARY - strength
MARCH/APRIL - patience
MAY/JUNE - wisdom
JULY/AUGUST - honor
SEPTEMBER/OCTOBER - courage
NOVEMBER/DECEMBER - creativity
DEADLINES
(Allymac Concepts/Momology® Magazine reserves the right to exclude any material received after the deadline for each issue void of refund.)
JANUARY/FEBRUARY
Ad Space Reservation ... Dec 1
Ad Submission Deadline ... Dec 15
Editorial Deadline ... Dec15
MAY/JUNE
Ad Space Reservation ... April 1
Ad Submission Deadline ... April 15
Editorial Deadline ... April 15
SEPTEMBER/OCTOBER
Ad Space Reservation ... Aug 1
Ad Submission Deadline ... Aug 15
Editorial Deadline ... Aug 15
MARCH/APRIL
Ad Space Reservation ... Feb 1
Ad Submission Deadline ... Feb 15
Editorial Deadline ... Feb 15
JULY/AUGUST
Ad Space Reservation ... June 1
Ad Submission Deadline ... June15
Editorial Deadline ... June 15
NOVEMBER/DECEMBER
Ad Space Reservation ... Oct 1
Ad Submission Deadline ... Oct 15
Editorial Deadline ... Oct15
AD DIMENSIONS & PRICES
2 PAGE SPREAD ... $1645
($1480 3 ISSUES, $1313 6 ISSUES)
Live Area: 16.5” x 10.75”
Bleed: 17.75” x 11”
Trim Area: 16.25” x 10.5”
BACK COVER ... $1425
($1282 3 ISSUES, $1211 6 ISSUES)
INSIDE COVER ... $1155
($1039 3 ISSUES, $981 6 ISSUES)
FULL PAGE AD ... $1095
(985 3 ISSUES, $930 6 ISSUES)
Live Area: 8.25” x 10.75”
Bleed: 8.5” x 11”
Trim Area: 8” x 10.5”
CONTACTS
1/2 PAGE AD ... $545
($490 3 ISSUES, $463 6 ISSUES)
Vertical: 3.875” x 10.25”
Horizontal: 7.75” x 5.125”
1/4 PAGE AD ... $215
($193 3 ISSUES, $182 6 ISSUES)
3.875” x 5.125”
STORY IDEAS:
SALES:
stories@momologymagazine.com
Shannon Hardesty
EDITORIAL:
Lead Account Executive
Traci Huhn, Creative Director
(936) 239-5067
GIVING BACK 4 PAGE FEATURE
$2500 ($500 TO CHARITY)
shannon@allymacconcepts.com
traci@allymacconcepts.com
Amy Travioli
WEBSITE:
Account Executive
momologymagazine.com
BANNER AD ... $105 (limited availability)
($94 3 ISSUES, $89 6 ISSUES)
7.25” x 1.5”
(225) 316-8837
(936) 828-7022
FACEBOOK:
amy@allymacconcepts.com
Facebook.com/MomologyMagazine
Amanda Hensley
PINTEREST:
Advertising Director
Pinterest.com/MomologyMag
(936) 494-9962
TWITTER:
amanda@allymacconcepts.com
Twitter.com/MomologyMag
IN-HOUSE DESIGN RATES
In-house design services for Momology® Magazine are offered at a rate of $85/hour.
®
Dallas-Fort Worth
P E R F E C T LY M I X E D , P E R F E C T LY M ATC H E D
2015 insertion order
Send all materials to stories@momologymagazine.com. For information regarding advertising space, please contact
Shannon Hardesty at (225) 316-8837. For story ideas or questions regarding editorial, please contact Traci Huhn at (936) 239-5067.
ADVERTISER INFORMATION
Please list contact information exactly as you would like it to appear in the Advertiser’s Index.
Advertiser (Company:) ________________________________________________________________________________________________________________
Address: ______________________________________________________________________________________________________________________________
City/State/Zip: ________________________________________________________________________________________________________________________
Website: _____________________________________________________________________________________________________________________________
Contact Person: ______________________________________________________________________________________________________________________
Email: ________________________________________________________________________________________________________________________________
Phone: _______________________________________________________________________________________________________________________________
ISSUES
Please check all issues you wish to reserve ad space for. Discounts apply for 3 and 6 issue committment.
JAN/FEB (2.1 strength)
JULY/AUG (2.4 honor)
MARCH/APRIL (2.2 patience)
SEP/OCT (2.5 courage)
MAY/JUNE (2.3 wisdom)
NOV/DEC (2.6 creativity)
AD SPACE PURCHASED
ADVERTISING MATERIALS
IN-HOUSE AD DESIGN SERVICES
Giving Back 4 Page Feature
NEW
Full ad design
2 page spread
(from __________________issue)
Back cover
PICKUP
Partial ad design
Logo design
Inside cover
Not required
Full page ad
1/2 page ad
Our ad design rate for Momology® Magazine is $85/hour. Logo design starts at $150.
1/4 page ad
PAYMENT METHOD
Banner ad
cash
credit card
check
reccuring payment? y n
last four of cc on file: ___________
GENERAL CONDITIONS
Cancellations or changes in orders are not accepted after closing date, and none may be considered executed unless acknowledged in writing
by the publisher. The publisher reserves the right to accept, reject, or cancel all advertising copy or orders for any reason at any time, and final
decisions on all orders will be made at the office of Allymac Concepts.
The advertiser and advertising agency (if applicable) agree to assume liability, jointly and severally, for the content of any advertisement they
have caused to be published in Momology® Magazine and related media (for example, Momology® Magazine Web site and commemorative
reprint issues) and any claim arising from such publication, including, but not limited to, claims for libel, invasion of privacy, commercial appropriation of one’s name or likeness, copyright infringement, trademark, trade name or patent infringement, commercial defamation, false advertising,
or any other claim whether based in tort or contract, or on account of any state or federal statute, including state and federal deceptive trade
practices acts. In addition, the advertiser and advertising agency agree, jointly and severally, to indemnify, defend and hold Momology® Magazine harmless for all claims (whether valid or invalid), lawsuits, judgments, liabilities, damages, losses, costs and expenses of any nature (including
the assessment of reasonable attorneys’ fees) resulting from or caused by the publication of any advertisement placed by the advertiser or advertising agency. The publisher holds the right to exclude any submission received after the deadline for each issue without refund to advertiser.
Signature: ____________________________________________________________________________________________________________________________