IN THIS ISSUE: FOR THE HEALTH AND WEALTH OF THE
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IN THIS ISSUE: FOR THE HEALTH AND WEALTH OF THE
SEPTEMBER/OCTOBER 2013 from FOR THE HEALTH AND WEALTH OF THE HAIRDRESSER... B E A U T Y + S U S TA I N A B I L I T Y alo nm ob ile rea dy yo ur s Is HOLIDAY Promotions EUFORA Beautifying Elixirs Color Revive DAVINES Hair Refresher PERFECTRESS Hair Extensions MY STORY Brillare Hairdressing Academy ? IN THIS ISSUE: Custom Branded Salon Apps Now Available! see page 5 September/October ember/Octobe t tobe r 2013 Welcome IT’S LIKE RAIN ON YOUR WEDDING DAY! DATELINE JULY 16, 2013: A brush fire explodes on her broom. So I asked my cousin what their to over 9,000 acres in the small mountain town plan was. She in turn asked her daughter what of Idyllwild, CA. This news hit me because my she wanted to do, and this was her amazing Aunt and Uncle have been residents of this response: “I have been praying for rain all week town for more than 40 years while raising their to save Grandma’s house…I can’t pray for it to family. Their home is a treasured gathering stop just so I can get married, let’s do this!” place for the entire family, especially when we celebrate special events. In the week to come, So there it was, raining, with a couple hundred my cousin’s Daughter was to be married at a guests sitting outside getting soaked right local camp near downtown. As the week along with the bride and groom. Yet, you could moved on, so did the fire. By Wednesday, the not have witnessed a more breathtaking sight. mountain was being evacuated and the chances As it was announced that the two are joined of having a wedding was somewhere between in holy matrimony, they embraced in a kiss, nil and a bald man getting a haircut and you while the rain began to fade and the rays of the sun broke through charging him for it. the storm. Just in PLAN B: I kept in time for family and touch with my cousin, friends to enjoy a via Facebook of feast, outside of course, and by late course, and a little Friday I receive the wet but nobody details for plan B. gave it a second We are given a new thought. location for the wedding in Temecula. God tested them, I thought, “Nice! Wine and they shined. country.” As I awakened Talk about Saturday morning, character, faith the skies were dark and love. I am and the weather did so proud to have witnessed that not look ideal for a wedding. As we arrive in Temecula, about thirty minutes before the day. My bet is that this will be one very successful marriage! wedding is to take place, it starts to rain. Rain?! In July?! In Temecula, CA?! I was reminded of Congratulations Megan & Nolan! those popular lyrics from Alanis Morissette’s “Isn’t it Ironic”. Then it really starts to pour. I thought to myself, “What in the world are they going to do, it’s an outdoor wedding!” Ward Bassett I have been involved with hair for twenty years and have seen my share of brides. I know what typically comes next; bridezilla is about to fly in Connect with h us Today ! 1 www.4bassett.com YOU Can Be Their Voice! It’s an epidemic with a report of abuse being made every 10 seconds. More than five children die each day as a result of abuse and neglect and 80 percent of these children are under the age of four! ONE TIP Can Help Save ONE CHILD Each September Eufora spearheads this special campaign to help the children cared for by Childhelp™, and we need your help! We know our network of salons throughout North America is dedicated to making a positive impact in their communities and when we all join together we are more powerful. We can make a huge impact in stopping child abuse in our society and also help the victims of this most devastating social problem of our times. It’s just one day, and just one tip! Please join us in September. It’s easy to get involved and Eufora helps with salon support information, mirror talkers and brochures about Childhelp™. Simply pick a day in the salon and let your customers know you care about our most important natural resource, our children. Promotions PROMOTIONAL OFFERS Resistant 10 SEPT-OCT 2013 Resistant 33 Box 1 Box 1 1 Resistant 10oz 1 ph+ Shampoo 10oz 3 Color Protection Moisturizing 1 Resistant 33oz 1 ph+ Shampoo 33oz 1 Color Protection Moisturizing Shampoo 10oz Shampoo 33oz 3 Color Protection Moisturizing 1 Color Protection Moisturizing 1 1 1 1 1 5 1 1 Light Hold Hairspray 1 Strong Hold Hairspray Conditioner 10oz Leave-In Spray Leave-In Cream Hair Serum Dry Shampoo Cape Do’s & Don’ts Professional Brochure Conditioner 33oz Box 2 Salon Price $ 189.69* Savings 25% 4 4 1 1 1 1 1 10 1 sku: GK/PR/RI10 ADD A D600 IRON AD FOR ONLY $70.00* FO $259.69, 24% Savings - sku: GK/PR/RI10WI All Retail Promo Moisturizing Promo BUY Box 1 3 3 3 3 2 2 2 2 2 2 6 Color Protection Moisturizing Shampoo 10oz 6 Color Protection Moisturizing Color Protection Moisturizing Shampoo 10oz Color Protection Moisturizing Conditioner 10oz Balancing Shampoo 10oz Balancing Conditioner 10oz Box 2 Color Protection Moisturizing Shampoo 10oz Color Protection Moisturizing Conditioner 10oz Leave-In Spray Leave-In Cream Hair Serum Dry Shampoo Salon Price $ 357.99* Cape Savings 30% Do’s & Don’ts sku: GK/PR/RI33 Professional Brochure Conditioner 10oz Box 3 Silver Shampoo Leave-In Spray Leave-In Cream Hair Serum CurlsDefineHer Hair Gel 2 2 2 2 2 2 AND GET ThermalStyleHer VolumizeHer Light Hold Hairspray Strong Hold Hairspray Dry Shampoo FormHer Mousse 1 Color Protection Moisturizing Shampoo 33oz Conditioner 33oz OR FREE Salon Price $120.00* Savings 15% Salon Price $ 254.80* Savings 30% sku: GK/PR/MPS (Shamp) GK/PR/MPC (Cond) sku: GK/PR/ARI *All promotions are while supplies last. 2 www.4bassett.com Promotions September/October ember/Octobe t tobe r 2013 HOLIDAY GIFT GIVING COLLECTION EUFORA’S MOST LOVED PRODUCTS! The perfect gift for any special girl in your life in a unique Keepsake Box Gift Set Includes: • 10oz Sculpture Styling Glaze™ • 4oz Illuminate Shine Mist™ • Travel size Elevate Finishing Spray™ (free) • Eufora Keepsake Box (free) $25.38* sku: F/PR/CLHOL BEAUTIFYING ELIXIRS, A BEAUTY NECESSITY IN EVERY WOMAN’S FASHION BAG! Beautifying Elixirs Shampoo and Conditioner gift sets come with a custom compact mirror Choose Your Favorite: • 8.5oz Bodifying Shampoo and Conditioner • Beautifying Elixirs Compact Mirror (free) OR • 8.5oz Moisture Intense Shampoo and Conditioner • Beautifying Elixirs Compact Mirror (free) $29.22* Bodifying sku: BE/PR/HOLB Moisture sku: BE/PR/HOLM FOR THE SPECIAL MAN IN YOUR LIFE! Scalp Care Regimen Kit Gift Set Includes: • 3.4oz Scalp Rescue™ • 2oz Complete Shampoo (free) • 2oz Revitalizing Treatment (free) $18.75* sku: F/PR/HEROHLDY13 SPECIAL HOLIDAY DISCOUNT 20% OFF Eufora travel sizes EUFORA: Hydrating Shampoo, Volumizing Shampoo, Pure Cleanse Shampoo, Moisture Cleanse Shampoo, Urgent Repair Shampoo, Daily Balance Conditioner, Moisture Solution Conditioner, Urgent Repair Replenishing Treatment, Hydration Leave-In Conditioner, Sculpture Styling Glaze, Elevate Finishing Spray, Uplift Finishing Spray, Body Blends Face & Body Moisturizer BEAUTIFYING ELIXIRS: Bodifying Shampoo, Bodifying Conditioner, Moisture Intense Shampoo, Moisture Intense Conditioner, Frizz Control Finishing Spray HERO: Complete Shampoo, Revitalizing Treatment 3 www.4bassett.com *All promotions are available while supplies last. Product News & Promotions FEATURE PRODUCT CAMPAIGN FEATURE PRODUCT CAMPAIGN September - October: September - October: SALON PROMOTION KIT INCLUDES: SALON PROMOTION KIT INCLUDES: HERO Firm Hold Gel™ Piece Works Defining Paste™ • 5 of the featured product • 1 FREE featured product for the stylists to use at the stations • New imagery for the salon display • 5 of the featured product • 1 FREE featured product for the stylists to use at the stations • New imagery for the salon display $61.90* $45.00* sku: F/PR/EFPPW sku: F/PR/HFPFHG S G IN ! M N O O C O COLOR REVIVE™ WHY BLEND IN WHEN YOU CAN STAND OUT! BOLD BRUNETTE Color enhancing concentrate revitalizes and enriches brown tones. RADIANT RED Color enhancing concentrate revives and richens copper and red tones. BRILLIANT BLONDE Color enhancing concentrate brightens and removes brassiness in blondes and highlighted hair. EXTRAORDINARY RESULTS: Keep your hair looking fresh and vibrant between salon visits with Beautifying Elixirs Color Revive™. Renew your hair color with these concentrated color enhancing formulas that tone down brassiness in blondes and highlighted hair, deliver vibrant tones to brunettes and copper-reds, while adding radiant shine. Also great for enhancing non-color treated natural hair. KEY INGREDIENTS AND BENEFITS: • ALL Plant Essence™ of Sage and Thyme – help to soothe and nourish the scalp • Rapeseed Oil - a powerful antioxidant enriches the shine, color, durability and vibrancy to your hair color PROFESSIONAL USE FOR BLONDES: Perfect for the backbar. If you have lifted 4 shades or more, Color Revive™ Brilliant Blonde, when used with conditioner provides great toning to eliminate any brassiness from the hair before adding the final desired color. Apply to hair and let sit for 15 – 20 minutes. Rinse. Add final desired shade. Does not contain ammonia or peroxide (3) 1oz Color Revive™ Bold Brunette (3) 1oz Color Revive™ Radiant Red (3) 1oz Color Revive™ Brilliant Blonde COMPLIMENTARY WITH LAUNCH KIT (9) Gift With Purchase - Trial size .34oz BE Damage Cure Clay Masques (3) Testers (1 of each shade) (1) 6.75oz BE Damage Cure Clay Masque (1) Counter Card (1) Set of product fact sheets $180.00* sku: F/PR/REVIVE SIZE: 1oz (30 mL) *All promotions are available while supplies last. SALON INTRODUCTORY LAUNCH KIT 4 www.4bassett.com $25 GO MOBILE Monthly iPHONE + ANDROID CUSTOM BRANDED SALON APP Did you know that more than 70-million people in the US use smartphone apps on a daily basis? Now you can reach new clients and engage your current clientele with a custom branded mobile app. Contact your Bassett Business Consultant for details on how to get started! Text BASSETT to 68398 for More Info WHAT’S INCLUDED • Appointment Request • Check Appointment Request Status • App Sharing via Social Sites • Mobile Referral Program • Click to Call • Mobile Appointment Reminders • GPS Driving Directions to the Salon • Reviews • Gallery • Customer Feedback • Services Menu • Mobile E-Gift Cards* • Contact Us • Geofencing • About Us • Push Notifications • Custom App Branding • Special Offers Distribution via App • Glamour Image Upload • Before and After Image • Social Media • Manage Your App Updates from an Easy to Use Admin Site One Time $990 & $25 Monthly This offer cannot be combined with any other offer, discount, group or promotion. * E-Gift cards will require an Authorize.net or PayPal account. WE’VE GONE MOBILE! Download our Bassett Salon Solutions APP to your iPhone, iPad or Android device for instant access to: • Order the Latest Products • Order Education Tickets • Quick Access to All Bassett Social Media • Get Styling Tips 5 www.4bassett.com • Open the Latest Edition of inSight Download the Bassett APP TODAY! 6 Classic Italian Color Cramer Color is a classic crème color formulated specifically to provide incredible shine, complete gray coverage which offers ease of use, true-to-swatch color results, and provides beautiful, brilliant long-lasting color at the same time. Its formula, which has a plant oil base and a low percentage of ammonia, has been designed to ensure safe and effective results, for the maximum protection of hair and scalp. Coconut oil is the primary conditioning ingredient contained in the coloring paste and provides significant protection thanks to its emollient and nourishing properties. NEW Shades! Adding even more beauty to the Cramer Color universe. The new Super Natural (.000) shades are warm, intense, ultra-brilliant browns with defined, brilliant tones. These colors have been formulated specifically to guarantee perfect coverage when there is a high percentage of stubborn resistant grey hair. 7 www.4bassett.com Product News & Promotions FA CO LLMI N 20 G 13 ESSENTIAL GIFT SETS HOLIDAY 2013 SAVE 35% AVAILABLE IN: MELU MOMO sku: D/PR/13MEHOL sku: D/PR/13MHOL NOUNOU LOVE SMOOTHING sku: D/PR/13NHOL sku: D/PR/13LHOL OI/OIL (INCLUDED IN EVERY GIFT SET) CARBON-NEUTRAL & CRAFTED IN ITALY $14 14.00 00 sku: D/REFRESH Dry Cleaning Mist Davines Hair Refresher mist can be used as a styling product or as a dry shampoo to refresh hair. It is designed for use without water and absorbs excess oil, eliminates odor and adds volume, without leaving residue or weighing hair down. Yuzu & lemon fragrance leaves hair fresh and smelling great! The new styling range, the value of a craftsmanship approach, the quality of formulations conceived to shape the creative expression. For Davines, styling is an art that allows stylists to give shape to their creative expression and make the most of their customers’ personality. Staying true to this philosophy, Davines is pleased to present More Inside. These products are honest tools that tell their own story through their characteristics and capabilities, whisper thoughts inspired by After the success of last year’s holiday gift sets, we’re happy to introduce these beautiful gift boxes for the Holiday 2013 gift giving season! * Essential gift sets come in four *All promotions are while supplies last. unique reusable boxes. $27.50 their function, elevated to humble and discreet advice, which can be applied to everyday life. The heart of More Inside are the formulas, created at the Davines laboratories and then tested extensively by Angelo Seminara. The formulas express themselves as precious blends of various active ingredients which combine to perform a specific function. MORE INSIDE IS A LINE WITH ZERO IMPACT / CARBON NEUTRAL PACKAGING® 8 Davines is NOT available in Oregon, Washington or Idaho. www.4bassett.com September/October ember/Octobe t tobe r 2013 My Story Grooming Rising STARS MY E ACAADrizEona BRILL AR In the Salon Industry it is evident that not all cosmetology schools are created equal. While most schools provide the basics, there are a handful of shining stars, elite schools taking it to the next level and lifting this great industry to new standards. One such school is Brillare Academy in Arizona. They are committed to grooming the next generation of stylists for a career in an upscale salon environment. In fact, after meeting very high standards, Brillare Academy was recently selected as one of the few cosmetology schools in the nation to carry both Eufora and Davines. This is a thrilling partnership for us all. We are so excited to reach budding stylists to teach them the importance of using environmentally friendly - natural hair care products, and to encourage them to make a difference in our industry. WHEN AND HOW DID BRILLARE ACADEMY COME TO BE? Brillare Hairdressing Academy was originally founded as the Carlos Valenzuela Academy in 1987 by Mr. Valenzuela himself, an educator and artist who trained at the prestigious Vidal Sassoon Academy in London. In 1998, the Academy was renamed The Scott Cole Academy and broadened its curriculum to incorporate the Colorcutting® method Mr. Cole developed under the tutelage of Vidal Sassoon. The school later expanded its product affiliations by partnering with Toni & Guy, and it was rebranded as The Toni & Guy Academy. In May 2010, the school was renamed Brillare Hairdressing Academy (Brillare (bree-LAR-ay) means “to shine” in Italian), and became the first and only school in Arizona (and one of only 17 worldwide) to be certified as a Sassoon Academy | School Connection (SA|SC) member school. WHAT IS YOUR ACADEMY MISSION? Simply put, at Brillare Hairdressing Academy “we do beauty.” We strive to select and grow talented and passionate individuals who recognize cosmetology as a respectable career that is exciting, fashion-oriented, and allows creative expression. Our mission is train these individuals to be successful in the beauty industry by providing them with a relevant, practical, job-oriented curriculum; professional workshops; and hands-on experience. We also encourage, motivate and inspire them by sharing our enthusiasm and commitment to excellence in beauty education. WHAT SETS YOU APART FROM OTHER HAIRDRESSING ACADEMIES IN YOUR AREA? What sets Brillare Hairdressing Academy apart is the fact that we are Arizona’s first and only Sassoon Academy | School Connection member and one of only 17 schools worldwide. This means that our students benefit from the unique opportunity to learn “The ABCs of Cutting and Colouring the Sassoon Way®” Additionally, 9 www.4bassett.com through our affiliation with Bassett Salon Solutions, we are proud to be the only school in Arizona to train our students on elite product lines from Davines, Eufora and GKhair. Becoming skilled in using these exclusive product lines helps our students stand out from other cosmetology graduates. WHAT DREW YOU TO THE BRANDS BASSETT OFFERS AND HOW DO THE STUDENTS RESPOND TO HAVING THESE ELEVATED LINES? What drew us to Bassett’s brands was the fact that they offered truly exclusive, non-diverted product lines. The products we chose are only offered at four other locations in the Phoenix area; all of which are elite salons and none of which are schools. We were also impressed by the products’ high quality and natural ingredients. It was clear to us that bringing these superior products on board would afford our students an amazing experience and provide them unparalleled training. Our students’ response has been overwhelmingly positive. They are thrilled to have the opportunity to work with these choice brands and gain exclusive product knowledge and training that will give them an edge in becoming an upscale stylist. HOW DO YOU INSPIRE YOUR STUDENTS? We inspire our students by providing a hybrid education with real-life applications, interactions with successful salon owners, training from experienced professional stylists and guest speakers who have been there and done that. The ability to speak with, work with and be mentored by stylists and hair care and product experts provides our students with a greater insight and a far more tangible understanding of the industry. So many schools rely solely on textbook-driven classes with dry curriculums and basic techniques. As a result, their graduates often feel like a fish out of water when they try to find their place in the field. At Brillare Hairdressing Academy, we immerse our students into a blend of realworld situations, professional contacts and hands-on experience so that the transition from learning to doing is virtually seamless. WHAT EXCITES YOU ABOUT THE FUTURE OF OUR INDUSTRY? There are two major elements that excite us about the future of the cosmetology industry. One is unlimited creativity, which continues to produce the most innovative techniques and inspired styles imaginable. The other is the recognition that sustained beauty is best achieved through the continued development and integration of natural products such as those offered by Bassett’s brands; in particular Davines, Eufora and GKhair. We feel that these two factors will be predominant components in the future of our industry; and we strongly believe that among cosmetology schools, Brillare Hairdressing Academy is poised to be at the forefront in both of these areas as that future unfolds. Essentials Love Bites SKU: BL/LB Apron $23.98* • Couture Design • Light Weight Durable 100% Polyester • Water Resistant • Color Resistant • Adjustable Button Neck • Adjustable Tie Waist • One Size Fits Most This titanium flat iron features flash quick heat up time technology and automatic shut off. Achieving sleek looks and smooth waves and flips has never been easier. sku: BL/LMP Apron - $29.99* Love Me Pink • 1 inch titanium plates • Slim lightweight design • Digital LED temperature gauge • Soft touch button technology • Adjustable temperature 50°C - 232°C / 122°F - 450°F • 360° swivel cord Salon Price S $ 89.00* sku: GK/APD6TI *Free goods will be of same sku. Back Seat Betty sku: BL/BSB Apron - $29.99* D600 IRON STYLIST WATER Instant moisture for hair Made from 100% de-ionized water and natural fruit acids to help improve the condition of hair and protect hair color. Eliminates harmful additives and chemicals found in tap water. Recommended for use in-between shampoos to bring life back to bed head hair. $4.99* sku: TPC/711FOIL Davines Trolley + Accessories Kit Davines Salon Image Kit Adorn your salon with this Davines Image Kit A beautiful Davines branded trolley for your salon Features: • Set of 4 Prints - 2 timeless Davines images + 2 Living Jewel model images • All images are 24” wide by 32” tall and are 1 inch thick • Mounted to FSC Certified Recyclable Falcon Board $180.00* • Dimensions: 37” tall by 15” x 15” square • Material: Environmentally Sustainable Birch Plywood • Finish: Matte Black Paint with Davines logo • Bundled with accessories kit $250.00* sku: D/TROLLASSY13 sku: D/IMAGE13 *All promotions are while supplies last. sku: K/H20 10 www.4bassett.com Education HANDS-ON FLAMBOYAGE As a Davines Mask user, learn the incredible technique using the Flamboyage Meches! This is a three hour class on mastering the meches. Participants bring their own models and have one on one instruction! All product is provided. September - Los Angeles, Oakland & Sacramento, CA - Tickets: $69.00 Contact your Bassett Business Consultant for locations and times. JOHN ALANOUF LOOK & LEARN MEN’S CUTTING Don’t miss John’s final event of the year! John consistently produces high quality men’s haircuts. It comes down to a few basic scissor techniques and a sense for head shapes. John will demonstrate his approach and talk about increasing the salon value of men’s haircutting. October 21st - Faces & Alamode San Louis Obispo, CA - Tickets: $49.00 FESTOON BUSINESS WORKSHOPS John and Melissa Ryan, the husband and wife duo behind Festoon Salon, have owned and operated a successful salon in the San Francisco Bay Area for over 24 years. Leaders in the industry, they have partnered with some of the foremost salon brands for product development, research and training. They are now offering three simple, proven, results driven business workshops to success. Each workshop focuses on two best practices to ensure success and growth for owners and teams. Join us for a full day event including all three workshops! November 4th - Hilton Concord, CA - Tickets: $200.00 COMPREHENSIVE CUTTING PROGRAM WITH SALLY ROGERSON A revolutionary cutting program by Sally Rogerson, former senior creative director of Vidal Sassoon Academy London & LA. Three day hands-on program. Please contact sally@sallyrogerson.com for tickets. Davines salons may utilize rewards points to purchase tickets, please contact acobb@davines.us. Become a Perfectress Educator! We are looking for educators for these innovative hair extensions. If you’ve got what it takes, contact our Education Department at: education@4bassett.com ELITE/ESON Elite Team members are representatives of their salons and are responsible for keeping their fellow stylists informed and educated on the latest events and newest products from Eufora. They also provide leadership, work with their distributor sales consultant to promote education, promotions and merchandising techniques in the salon. All Elite members maintain their status by attending Elite updates. If you are interested in becoming an Elite Team member, please go to Eufora.net or contact Bassett’s Education Department. ESON is Eufora Salon Owners Network. Camaraderie is developed among salon owners through ESON meetings where they learn to implement systems within their salons for increased professionalism and profitability along with supporting the growth of Eufora in their marketplace. October 7th - All locations in CA, AZ, UT, OR & WA Eufora Elite members now hold joint meetings with ESON! TAMING SYSTEM STYLIST CERTIFICATION The GKhair Hair Taming System with Juvexin restores hair by repairing and providing long-term conditioning and protection. Juvexin is GKhair’s foundation in creating manageable, frizz-free, beautiful looking hair for all those who want it. September 9th - Whittier, CA September 16th - 19th - Arizona September 23rd - Northern CA October 7th - San Diego, CA October 14th - Los Angeles, CA October 28th - Orange County, CA November 4th - San Francisco, CA Contact your Bassett Business Consultant for locations and times. GLOBAL CONNECTION LOS ANGELES You will not want to miss Global Connection 2013 this year. Join us at L.A. LIVE, the renowned entertainment mecca in the heart of Downtown Los Angeles! SEPT. 15-17, 2013 @ L.A. LIVE w w w. e u f o r a g l o b a l . co m 8 7 7. 2 7 7 . 9 2 8 8 Call for Tickets & Program Information Ph: 949.502.6620 Fax: 714.912.7988 1010 N. Edward Court, Anaheim, CA 92806 Note: All promotions are available while supplies last and prices subject to change without notice. Pictures are for illustration purposes only and may not reflect actual product. Bassett Salon Solutions reserves all rights to modify, alter or cancel these promotions at any time without prior notice. w w w . 4 b a s s e t t . c om Not all brands are available in all states. inSight is Handcrafted by JTaborDesign.com Programs, dates and locations are subject to change. GO TO 4bassett.com
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