Toys R Us reward card mailings and catalogues

Toys R Us reward card mailings
and catalogues
Media Owner
Company History
• Toys R Us launched in the USA in 1957,
and was acquired in 1966 by Interstate
Department Stores (owner of White front and
Topps stores).
• Toys R Us came to the UK in 1985 with the
opening of 5 stores and have grown rapidly
since with over 75 stores in the UK alone.
• Toys R Us is now Britain’s and the World’s
leading family leisure, baby care, and toy
megastore with over 1500 stores worldwide
in 33 countries.
Telephone +44 (0) 1761 234 850 | Email sales@trtmediasales.co.uk | Visit www.trtmediasales.co.uk
The
Opportunity…
stomer’s home
u
c
e
th
to
in
y
ctl
mailing –
t
n
Inserts go dire
e
m
te
ta
s
rd
ard ca
, so it’s a
rs
e
d
addressed rew
n
e
p
s
t
s
e
R Us’ bigg
nce!
these are Toys h their most engaged audie
reac
fantastic way to
2 slots for reward
card mailings and
4 slots for
catalogue mailing
s. – category exclu
sivity
guaranteed for all
advertisers
Us biggest
R
s
y
o
T
to
y
ll
ut seasona
400,000 sent o rs (March and August)
custome
Catalogue m
ailings throu
ghout the
volumes of
approximat year with monthly
ely 125,000
Telephone +44 (0) 1761 234 850 | Email sales@trtmediasales.co.uk | Visit www.trtmediasales.co.uk
Audience
Composition
85% Female
76% 25 - 44 yrs
80% have children
75% BC1C2
Telephone +44 (0) 1761 234 850 | Email sales@trtmediasales.co.uk | Visit www.trtmediasales.co.uk
Scale and
Timelines
From the point of booking the media the process is simple to get your first campaign started.…
Step 1 – Provide TRT Media with the creative at least 1 week before your print deadline, to allow for
any creative amends
Step 2 – TRT Media will notify you when your creative has been approved, so that you can go to print
and deliver to the Toys R Us delivery address (provided by us once we have creative approval)
Step 3 – Inserts go live on the specified date
Step 4 – Campaign complete within 4 weeks
Step 5 – Do allow 7+ days before reviewing initial results
Step 6 – Start to review your results from the campaign after 4-6 weeks, so that we can start to plan
for the next campaign
And we can help with print and production too! We print millions of inserts for our advertisers, so call us if you want a quote!
Telephone +44 (0) 1761 234 850 | Email sales@trtmediasales.co.uk | Visit www.trtmediasales.co.uk
Tech Spec and
Creative Examples
• Inserts must be DL sized (210mm x 99m), to fit into the customer statement and weight needs to be no more than 5grams. Catalogues max A5 (210 x 148mm), 10 grams max weight.
(Technical and delivery specifications available on request)
Call to action
Examples:
Our
GifT to you
It’s easy to create
your photo book
drop your digital photos in
hard cover
Simple steps to join
luxuriously thick 200gsm paper
CHAMONIX 2013
1 ChOOse your size and style
Voted
No.1
2 Add your favourite photos
large
photo
book
Special Offer for
customers of Toys ‘r’ Us
rrp
£24.95
3 eNter your gift voucher code
4 reCeiVe your book within 7 days!
WGTrfVN
gift
card £
£
OFF your FIRST order
OFF your FIRST order
eNTer cODe
5-Star customer ratin on
eNTer YOUr cODe
OFF
Visit
Photo Book by
The Gadget
Show
WGTrfVN
VALID for 30 days. To create your own photo
book visit www.albelli.co.uk/toysrus and enter
your unique code at checkout to receive
£15.00 off your first order.
Visit
www.albelli.co.uk/toysrus
See website for full terms & conditions: Offer entitles you to £15.00
off any Albelli photo book. P&P not included and will vary depending
on the product and quantity ordered. Offer available to new Albelli
customers only.
www.albelli.co.uk/toysrus
Cut and keep
photo books
Cut and keep
Telephone +44 (0) 1761 234 850 | Email sales@trtmediasales.co.uk | Visit www.trtmediasales.co.uk
Unique code for each
campaign/offer
Tech Spec and
Creative Examples
Examples:
Unique code for each
campaign/offer
£15 off
op
your first sh
Plus FREE
delivery
_M
oys_R_Us
CC0014_T
V1.indd
arch_13_
1
Call to action
28/01/2013
10:24
We pride ourselves
on being dif ferent
to everyone else.
any shops, so all
We don’t have
our attention is on
delivering you wh
our life-changing
at we like to call
ser vice.
We offer you the
freshest groceries
, the big gest brand
home essentials.
s and all your eve
Shop online and
ryday
we’ll personally pic
your shopping str
k and cheerfully
aight to your kitc
deliver
hen table at a tim
e that suits you.
Change the way
you shop. Enter
the world of oca
do.com
Some of the
• One hour delive
ry
slo
ts
things we do • Low Price Pro
mise
just for you... • Waitrose & Ocado own-label
• Free mobile ap
ps
Recycled paper
CC0014_Toys_R_
Service available in
certain areas of Engl
and and Wales. To chec
please visit ocado.co
k if Ocado deliver in
m. Please see Terms
your area,
and Conditions at ocad
o.com for full details.
Us_March_13_V1
.indd 2
Simple steps to join
Telephone +44 (0) 1761 234 850 | Email sales@trtmediasales.co.uk | Visit www.trtmediasales.co.uk
£15 off
your first shop
Plus FREE
delivery
Voucher code:
VOU4613095
Order by:
21/04/2013
Minimum spend
: £60
1. Go to ocado.co
m and
– it’ll only take 30 register
seconds.
2. Book a delivery
slot and
start shopping.
3. Add your vou
cher code as
you check out.
This voucher cannot
be used in conjunctio
n with any other vouc
offer, or if you have
her
previously redeemed
a first shop voucher
another account. Minim
on
um spend excludes
tobacco products,
postage stamps and
infant formula. Exclu
des business customers
.
CC0014
ado.com
orld of oc
w
e
th
r
te
En
28/01/2013 10:
24
Costs and
Deal Structures
Opportunity Details
Minimum Booking:
100,000
Media Rate:
£45 per 1000
Agency Commission:
10% for accredited agencies
Rate Structure
Volume
Net rate/000
Min 100,000
£45.00
200,000
£42.00
400,000
£38.00
800,000 +
£32.00
Telephone +44 (0) 1761 234 850 | Email sales@trtmediasales.co.uk | Visit www.trtmediasales.co.uk
Toys R Us reward card mailings
and catalogues