Media Information 2015

MIDDLE EAST EDITION
THE MODERN VOICE OF CLASSIC ELEGANCE
Media
Information
2015
BRAND EXTENSIONS
digest
THE MAGAZINE
The Middle East’s only publication dedicated to gentlemanly
sophistication and style, The Rake aims to capture a code of
classic men’s elegance, as inspired by icons like Cary Grant, and
Gianni Agnelli, along with their contemporary counterparts
MRS RAKE
THE RAKE DIGEST
A fabulous bi-annual
publication for women of
style and substance,
Mrs Rake showcases
insightful journalism
alongside stunning
photography. It targets
women who want to look,
think and dress according to
in their own personal ethos
Not just another website. The
Rake Digest is a bi-weekly
digital publication, dedicated
to the renaissance in
gentlemanly sophistication
and style. It gives readers a
chance to connect with the
team on a more regularly
basis. Back issues available
from therakedigest.com
WHAT’S INSIDE?
ARBITER
ATELIER
ACADEMY
THE RAKE REPORT
PARTNERSHIPS
The Rake targets
the most affluent
individuals in the
luxury men’s
market. Our
reader uses this
section to stay
up-to-date with
the fast-paced
world of men’s
fashion
Be it from a
reputable tailor of
Savile Row or the
handmade
detailing on a
bespoke pair of
Berluti brogues,
our reader knows
what’s featured in
this section is
worth paying for
A look back at
the most rakish
figures in history,
topical stories of
the time, and the
traditions that
continue to
influence
menswear’s
biggest fashion
houses
The Rake Report celebrates a
single fashion house, watch
maker, car manufacturer and
more. It includes sections on
the brand’s illustrious history,
season-specific news,
interviews with CEOs and
designers, alongside
photography
We offer the most innovative
commercial partnerships in
the luxury sector, letting
advertisers interact with our
audience in compelling and
unique ways. Operations
include launch events,
sit-down dinners, and many
more special operations
ARTICLES
INDULGE
The Rake features men of
note, be it a celebrity who
defines The Rake’s ideals
or the stories behind
Saville Row’s finest
This section is for luxury
that is genuinely worth
experiencing, including
the finest restaurants, hotels
and travel destinations
“The Rake provides in-depth
commentary on magnificent
menswear, and many other
elements of luxury living for
a discerning gentleman”
AUDIENCE
BREAKDOWN
UAE
NATIONALS
12 %
WESTERN
EXPATS
ARAB
EXPATS
35 %
23 %
ASIAN
EXPATS
30 %
SOCIAL MEDIA
The Rake is active on all
forms of social media, with
particular interest in
Instagram and YouTube.
It is used to push launch
events, fashion shows and
products we love, as well as
marketing the magazine and
our clients. Video content
includes behind-the-scenes
photo shoots, event coverage,
interviews and sophisticated
how-to videos
GENDER
80%
20%
male
female
US$350,000
Reader’s average medium
income per year
DISTRIBUTION
THE STATS
Readership
THE READERS
Circulation
79%
say price is secondary to what
is deemed essential
85%
will pay more for an
unforgettable experience
15,500
12,000
RATE CARD
prefer items that are
exclusive, bespoke or
one-of-a-kind
83%
look for brands that appeal to
their high-end lifestyle
READER AGE
15 to 24
55+
21 %
45 TO 54
29 %
8%
25 to 34
12 %
35 to 44
36 %
FREQUENCY
REPRODUCTION
The Rake
SIZE (W X H)
BLEED SIZE
TRIM SIZE
FULL PAGE
211 X 281MM
205 X 275MM
DPS
416 X 281MM
410 X 275MM
MATERIAL
ADVERTISING
SPECIFICATIONS
RATES
91%
MATERIALS FOR
AED
FULL PAGE
36,720
DOUBLE-PAGE SPREAD
55,080
INSIDE FRONT COVER SPREAD
91,800
DOUBLE-PAGE SPREAD (1ST DPS)
80,784
DOUBLE-PAGE SPREAD (2ND DPS)
77,112
DOUBLE-PAGE SPREAD (3RD DPS)
73,400
DOUBLE-PAGE SPREAD (4TH DPS)
69,768
OPPOSITE CONTENTS PAGE
45,875
OPPOSITE EDITOR’S LETTER
44,064
INSIDE BACK COVER
51,408
OUTSIDE BACK COVER
82,620
Guaranteed positions depend upon
availability of space and are subject to
the following surcharges: fixed
position, page facing credits and
contents +15%
Original artwork (fourcolour) to be in 300dpi
high-resolution
PDF files, accompanied by
color proofs
(6 issues)
Feburary, April, June,
August, October, December
Mrs Rake
(2 issues)
March, October
The Rake Report
(TBC)
Distributed with each
copy of The Rake
For advertising opportunities
in print, online, social media
and events, please contact
the sales team
CONTACT US
Sandra Yeghiazarian
Commercial Director
sandra@appgulf.com
+971 (0) 4 444 3505
+971 (0) 50 933 4911
Thomas Shambler
Editor-in-Chief
thomas.shambler@
appgulf.com
+971 (0) 4 444 3514
Andrew Wingrove
Deputy Managing Director
therake@appgulf.com
+971 (0) 4 444 3198
Esther Quek
Fashion Director
esther.quek@appgulf.com
+971 (0) 4 444 3515