ITC Portfolio - Ipsos Training Center

ITC COURSES ACCORDING
TO TARGET AUDIENCE
Reference Guide
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Webinar recordings are listed at the end of the document
E-Learning Courses by WSBL and target audience
General
• Discover Ipsos
• Welcome to the ITC
• Market Research Overview
• Security Awareness
• Ipsos WSBLs Overview
Newcomers
Business Specific
• Client Interaction Model
Overview
• Data Collection
• Financial Awareness
• Legal Awareness
• Qualitative MR Skills
• Quantitative MR Skills
• Questionnaire Design
• Research Study Design
• Researcher’s Path to
Sustainable Growth
• Taking a Brief and Preparing
a Proposal
• Account Management: building a strong
relationship with your client
• Account Management: the briefing and the
proposal
• Account Management: the presentation
• Communication Skills
• Development at Ipsos
• Effective Delegation
• Global Etiquette
• Microsoft Excel Intermediate
• Negotiation Strategies
• Performance Management
• Personal Effectiveness
• Practicing English in a Marketing Environment
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Managers
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Presentation Skills
Qualitative Research
Report Writing
Security Awareness for IT Professionals
Statistics
Time Management
Ipsos Leadership Framework
Giving and Receiving Feedback
Working with Multicultural
Teams
BASICS
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About P&G and Ipsos
Current Best Approach to P&G Protocols
P&G Global Standards
P&G Quality Standards
In-home Visits and Shop-Along Logistics
recommendations for P&G
30/30 Initiative
• 20-minute questionnaires
• Economies of Measures
• The 30/30 Initiative: Overview
• The 30/30 Initiative: Deliverables
• The 30/30 Initiative: Questionnaires
Brand Value Creator
• Introduction to Ipsos Labs
• The Theory of BVC
• BVC Study Design and Sampling for ASI
• BVC Study Design & Sampling
• The benefits of BVC and selling to your clients
• BVC – Market Effects in Detail
• BVC Cross WSBL Alignment
• BVC Brand Spotlight
Ipsos Ideation Exchange
• Introduction
• Module 1
• Module 2
• Module 3
Talent Review
• Global Talent Review Framework
COMPLEMENTARY
IPSOS INITIATIVES
E-Learning Courses by WSBL and target audience
Webinar recordings are listed at the end of the document
Ipsos ASI Newcomers
• Ad and Brand Prompt Standards
• 1: Ipsos ASI Philosophy Organization &
Values
ASI
Loyalty
• Advertising and Agencies
• ASI Check: Introduction for Newcomers
• ASI Connect - A Methodical Approach to Ad
Test Analysis
• An introductory course to Customer &
Employee Satisfaction
• Life, the Universe and Loyalty
• Loyalty client experience model
• Our philosophy on Loyalty
• Winning Massive Deals
MediaCT
• Introduction to MediaCT
• Introduction to Programmatic
Advertising
Public
Affairs
• Introduction to Public Sector
Research
• Introduction to Reputation
• Digital Voice of the Customer
• Drawing valuable insights with Social
Listening & Text Analytics
• Experience Optimizer
• Ideal Customer Experience (ICE)
• Introducing ViewsCast
BASICS
ASI:Connect – Introduction
ASI:Connect – Introduction to the Optional Modules
ASI:Connect - Models and Measures
ASI:Connect - Pre-test Norms & Action Standards
ASI:Live - Average GRPs Calculator
ASI:Live - Introduction to In Market
Fundamental Insights – Case Study
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Introducing WAO!: Wallet Allocation Optimizer
Ipsos Storytelling for Impact
Using WAO!: Wallet Allocation Optimizer
Loyalty Optimizer
Loyalty Satisfactor
Rewards Optimizer
Reputation Center
• Crisis Management
• Driving action by the client
• Message Testing & Triangulation
• Reputation Pillars
• The building blocks of a strong reputation
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Operations
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Briefing Process
Introduction to Global Processes
Escalation Process
Electronic Data Collection
Data Collection Monitoring
Managing Suppliers Process
Managing Data Privacy
Managing Interviewers
Quality Assurance Process
Sampling
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Managing Project Information Confidentiality
Managing a Quality Management System
Product Handling
Manual Data Collection
Business Performance Management
Project Specification Changes
Data Entry Process
Coding
Data Processing
Project Closure
SPECIFIC
E-Learning Courses by WSBL and target audience
Healthcare
• Healthcare Dynamics Model
• Ipsos Healthcare Global
Compliance
InnoQuest
Marketing
• Understanding Packaging
• Developing Impactful IQ Deliverables
• Proposal Quality
• InnoQuest*line
• InnoQuest*price
• InnoQuest – Maximizing Market
Potential
• InnoQuest – Selling the
Innovation Offer
• InnoQuest*pack
• Innovation Performance
Framework
• Introduction to Designor
• Intro to Forecasting
• InnoQuest* Vantis MVP Overview
• Introduction to Vantis
• Introducing Ipsos Global Product
Testing Offering
• Introducing EquityVision
• Spotlight on IQ Product
• Insight Testing
• Idea Testing
• InnoQuest CPT
• Post-Launch Tracking
• Concept Testing
• Fast Simple Smart Innovation
Offer
MarketQuest
• Getting Familiar with the
Censydiam Framework
• Introduction to Censydiam suite
of tools
• Shopper Research: Why do we
need it?
• The New Ipsos Shopper & Retail
Offer
BASICS
Ipsos UU
• Big Idea
• Brand Names Qualitative
Evaluation
• Concept*Go
• Ethnography
• Facilitation Tips
• Ipsos UU Analytical Frameworks
Toolbox
• Krisis
• Next Ad*Go - Ad*Lab
• PathFinder Mapping
• Qualmobile
• Quali NextAd*Go
• Qual Why*Dive
• Qual Pack*Go
• QualSpace Forum
• Shopper Barriers and Triggers
• Store*Trek
• Strategic Workshops (insights &
Ideation)
• Website*Go
• Why*Dive
Business Consulting Training
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BC Training – K2
BC Training – Octopus
BC – Channel Strategy Analysis
BC – Market Size and Growth
BC – Project Management
BC- Report Writing
BC – Strategic Framework Analysis
BC – Value Proposition Analysis
SPECIFIC
Ipsos SMX – Community
Platform
• 1: Ipsos Template
• 2: Toolkit
• 3: Community Hierarchy and
Structure
• 4: Discussions
• 5: Blogs
• 6: Idea Exchanges
• 7: Contests
• 8: Quick Polls
• 9: Surveys: Basic Scripting
• 10: Live Chats
• 11: Roles and Permissions
Ipsos SMX – Community
Practice
• 1: Launching a New Social
Space
• 2: Qualitative Moderation
Guidelines
• 3: Building Business Value
Ipsos SMX – Social Media
Exchange
• 2: Glossary of Terms
Ipsos SMX – Social
Intelligence
• 1: Social Intelligence 1 Introduction to BrandWatch
• 2: Social Intelligence 2 - Case
Studies
• 3: Social Intelligence 3 –
Censydiam Social Sales
Training
• 4: Social Intelligence 4 Censydiam Social Project
Delivery Training
Webinars recordings available*
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A brief theoretical Introduction to BVC for DP - ASI
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Archetypes - InnoScreen*concepts
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Brand Shout: ASI's New Mobile In-Market Solution
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Business Consulting: Winning bigger and better research projects
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Censydiam suite: When to use Which Censydiam tool
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Client Interaction Model for InnoQuest
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Client Interaction Model in Action
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Communicating Censydiam to clients - Introduction to new Sales Sheets Concept Evaluator Update
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Crisis Management & Social Networks Webinar: Managing Your Corporate Reputation
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Discover how to provide easily stronger recommendation with IQ Concepts for fuzzy cases (webinar)
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DP Practical Training for BVC - ASI Early Stage Product Testing: Helping clients to be superior in the market
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Early Stage Product Testing: Helping clients to be superior in the market
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Example of differentiation: The new client Interaction model
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Flexible Censydiam
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Global Operations Town Hall Meeting
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Go-to-Market Solution
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InnoQuest Advanced CIM “Train the Trainer”
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InnoQuest Ideas Overnight
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InnoQuest 2015 news - Presenters: Barbara Garau
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InnoQuest*Product - The path to success in 2014
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InnoQuest Tracker Internal Training: Go-to-Market Solution
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InnoQuest*Vantis Concepts Overview
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InnoQuest*Vantis Optimize Overview
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Introduction to PLSme!
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Introducing the New UU Narrative
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Introductionto Insight Cloud
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Ipsos New eCSM System
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Ipsos PMI Project
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IT Service Management Overview
* last update February 20th - 2015
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Webinars recordings available*
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Latest News on IQ Tools - Part 1
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Latest News on IQ Tools - Part 2
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Launching Censydiam Trends 2015
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Launching Concept Testing Reinvention to Our Clients
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Loyalty Emerging Techniques - Proven Capabilities and Case Studies
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MarketQuest Advanced CIM “Train the Trainer”
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MediaCell: Pilots and Progress
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MediaCT: BVC Launch
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MediaCT: Microsoft Journey and Case Studies
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MediaCT: Mobile Passive Measurement
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MediaCT: PC Passive Measurement Platform
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MediaCT: Scope and Strategy
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MediaCT: Syndicated Research
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MediaCT: The Future of Readership Measurement
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MediaCT: Trends for 2013 via Google Case Study
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MediaCT: Using the Online Dial for Content Testing
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New Client Interaction Model
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New innovative ways of talking
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Nurturing Great Creative
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Passionate Product Testing – Fast, Simple, Smart
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Product Test Analytic and Survey Design Update – InnoQuest
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P&G All Associates Call - Presenter: David Parma
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QualSpace Focus - QualSpace Vision
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Simplifying the Vantis Offer
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Social Media Exchange 1 - Sales Capabilities
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Supporting profitable growth through delivery excellence: Global product testing - Service Level Agreement
* last update February 20th - 2015
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Webinars recordings available*
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Take 5: Introduction to Kano
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Take 5: Product Development Life Cycle
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Take 5: Sensory Evaluation
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Take 5: Sequential Monadic vs. Monadic
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Take 5: Understanding Graphical Models
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Take 5: Understanding Penalty Analysis
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Take 5: Understanding T-Plots
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Training I-Service - Change Management
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Training I-Service – Foundation
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Training I-Service - Problem Management
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Training I-Service - Service Catalog: My I-365 account creation
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Training I-Service - Service Desk Incident Management
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Train the Trainer - CIM basic training
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Triangulation For Message Impact Webinar: Managing Your Corporate Reputation
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Two new introductions for Tracking: The Tracking Effect Index (TEI) and the new ROI calculator
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What’s new on InnoQuest MAX
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Working with the Censydiam frame -Part 1: towards more nuanced & category-specific definition of the motivational strategies
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Working with the Censydiam frame -Part 2: improving our statements, making them sharper, differentiating and unique
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You Have The Right To Know 1: Questionnaire Design (short video)
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You Have The Right To Know 2: Sampling and Weighting (short video)
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You Have The Right To Know 3: Data Collection (short video)
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You Have The Right To Know 4: Free Research Isn't Free (short video)
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You Have The Right To Know 5: When Pollsters Get It Wrong (short video)
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You Have The Right To Know 6: More About Weighting (short video)
* last update February 20th - 2015
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Some useful contacts in the ITC
Natalia Kind
Global L&D co-ordinator
Director, ITC
Olazabal 1371, Bs As, Argentina
Phone: +54 11 4706 6516
eMail : natalia.kind@ipsos.com
Virginia Simons
L&D Sr. Analyst
Olazabal 1371, Bs As, Argentina
Phone: +54 11 4706 6517
eMail : virginia.simons@ipsos.com
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