the content schedule PDF

MARCH 11, 2015
DAY 1
DAY 1 OPENING KEYNOTE: CANADA’S MISSING LINK
Mike Serbinis, CEO & Founder, LEAGUE
9:00 AM - 10:00 AM
ROOM 201
presented by
TARGETING
sponsored by
ADVERTISING
sponsored by
ENGAGING
sponsored by
BUYING
sponsored by
SUPPORTING
sponsored by
comScore Inc. will present The Numbers Level Set before the Stream Keynotes
10:30 AM - 11:30 AM
12:00 PM - 1:00 PM
KEYNOTE: HOW TO USE YOUR
INFLUENCE TO CONNECT AND
SELL
Shenae Grimes
Actress, Entrepreneur & Lifestyle
Personality
Ron Tite
CEO
The Tite Group
FLOOR THEATRE 3
HOW TO MARKET TO NEW
CANADIANS
Tony Marlow
Head of Category Insights
Yahoo!
FLOOR THEATRE 1
KEYNOTE: HOW TO LEVERAGE
ADVERTISING WITHOUT
SELLING YOUR SOUL
Kevin Spreekmeester
CMO
Canada Goose
FLOOR THEATRE 2
KEYNOTE: HOW TO BE A
HOSPITABLE DIGITAL HOST
Aaron Zifkin
Country Manager, Canada
Airbnb
ROOM 202D
KEYNOTE: HOW DIGITAL
IS CHANGING MAJOR
PURCHASE DECISIONS
Wolfgang R. Hoffmann
President
Audi Canada
FLOOR THEATRE 1
KEYNOTE: HOW MOBILITY IS
REVOLUTIONIZING BUSINESS
Warren Tomlin
Partner, Global Business
Services
IBM
ROOM 202B
HOW THE PROGRAMMATIC
REVOLUTION IS REDEFINING
MEDIA BUYS
Katie Wolf
Director of Product and
Partnerships
Acuity Ads
ROOM 202B
HOW BRICKS AND CLICKS
ARE THE SECRET TO WINNING
IN THE NEW ECONOMY
Erin Green
Country Lead, Canada
Etsy
Alexander Peh
Head of Market Development
& Mobile
PayPal Canada
FLOOR THEATRE 2
HOW STAR COMPANIES ARE
REDEFINING ECOMMERCE
IN CANADA
Matthew Bertulli
Demac Media
Hicham Ratnani
Frank & Oak
Jen Lee Koss
BRIKA
Ben Burmaster
Snuggle Bugz
ROOM 202D
HOW TO DRIVE REAL
CUSTOMER LOYALTY WITH
OMNI-ANALYTICS
Alison Chick
VP of Loyalty
Indigo
FLOOR THEATRE 3
HOW THE FUTURE OF RETAIL
IS NOW
Mark Evans
ME Consulting
Katherine Kuchenbecker
U Penn Haptics Group
Milan Baic
PinchVR
Nigel Newton
Blippar
ROOM 202B
HOW MAD MEN CAN BECOME
MATH MEN
Deborah Hall
Co-Founder & CEO
DIVE
Matt Di Paola
Managing Director, Digital
Innovation
SID LEE
ROOM 202D
HOW TO INNOVATE IN RETAIL
Kristen Wood
CEO & Creator
The Ten Spot
FLOOR THEATRE 1
HOW TO THRIVE IN THE
EXPRESSION ECONOMY
Ron Tite
CEO
The Tite Group
FLOOR THEATRE 2
1:00 PM - 2:30 PM
BREAK
2:30 PM - 3:30 PM
HOW TO SELL TO THE RIGHT
CUSTOMERS
Steve Tam
Canada Tech, Hardware &
Design
Indiegogo
FLOOR THEATRE 2
HOW BRAIN MEASUREMENT
WILL DISRUPT ADVERTISING
Kevin Keane
Co-Founder
Brainsights
FLOOR THEATRE 1
HOW TO MAKE THE RIGHT
VIDEO
Yotam Dor
Director of Community
Ian Buck
Managing Director
Notch Video
FLOOR THEATRE 3
4:00 PM - 5:00 PM
HOW TO ENGAGE MOMS IN
THE DIGITAL SPACE
Erica Ehm
Creator & Publisher
YummyMummyClub.ca
ROOM 202B
HOW TO MAKE YOUR
CREATIVE UN-IGNORABLE
Susan Irving
Senior Director of Marketing
PepsiCo Canada
FLOOR THEATRE 3
HOW THE FUTURE OF MUSIC
WILL IMPACT YOUR BRAND
Janis Nixon
Group Account Director
RISE Branded Entertainment A division of Universal Music
ROOM 202D
DAY 2
MARCH 12, 2015
DAY 2 OPENING KEYNOTE: THE EVOLUTION OF PARTNERSHIPS IN THE DIGITAL AGE
Keith Wachtel, EVP, Global Partnerships, National Hockey League, L.P.
8:45 AM - 9:45 AM
ROOM 201
presented by
TARGETING
ADVERTISING
ENGAGING
sponsored by
sponsored by
BUYING
SUPPORTING
KEYNOTE: HOW TO IDENTIFY
THE 20%
Karen Kolb
Senior Director of Customer
Marketing
Gilt
FLOOR THEATRE 3
KEYNOTE: HOW TO RECLAIM
YOUR PLACE IN CULTURE
Dustin Rideout
Vice President, Strategy
SID LEE
ROOM 202D
KEYNOTE: HOW TO CREATE
CONTENT THAT DOESN’T SUCK
Keith Hernandez
VP of International Advertising
BuzzFeed
FLOOR THEATRE 1
KEYNOTE: HOW CUSTOMER
EXPERIENCE IS THE NEW
PRODUCT
Joel Teitelbaum
CEO
iStore
ROOM 202B
KEYNOTE: HOW TECHNOLOGY
EATS BUREAUCRACY
Jay Goldman
Managing Director, Sensei Labs
Klick Health
FLOOR THEATRE 2
HOW TO BUILD LONG-TERM
CUSTOMER RELATIONSHIPS
THROUGH PERSONALIZED
TARGETING AND ENGAGING
John Stetic
Group Vice President, Products
Oracle
ROOM 202B
HOW STARTUPS ARE
ACCELERATING CORPORATE
INNOVATION
Marcus Daniels
Co-Founder & CEO
HIGHLINE
Annalea Krebs
Social Nature
Jerrid Grimm
Pressboard
Kathryn Loewen
Control Mobile
FLOOR THEATRE 1
HOW TO SET UP A RESPONSIVE
SOCIAL ECOSYSTEM
Brad Ross
Exec Director of Corporation
Communications
TTC
FLOOR THEATRE 2
HOW WEARABLES ARE GOING
TO CHANGE THE IN-STORE
EXPERIENCE
Jason Davies
VP of Emerging Payments
MasterCard Canada
Shawn Chance
VP of Marketing & Business
Development
Nymi
Jesse Hirsh
CBC
FLOOR THEATRE 3
HOW TO INCREASE YOUR
CUSTOMER LIFETIME VALUE
AND WHY IT MATTERS
Aran Hamilton
President, Co-Founder
Vantage Analytics
ROOM 202D
sponsored by
10:15 AM - 11:15 AM
11:45 AM - 12:45 PM
sponsored by
12:45 PM - 1:30 PM
sponsored by
BREAK
1:30 PM - 2:30 PM
HOW TO MARKET TO
MILLENNIALS IN THE DIGITAL
AGE
Candice Faktor
General Manager
Wattpad
ROOM 202D
HOW TO ACTIVATE
SPONSORSHIPS DIGITALLY
Brian Tod
Head of Consumer
Connections
Labatt Breweries of Canada
FLOOR THEATRE 2
HOW TO ADVERTISE TO
ONE OF THE LARGEST
COMMUNITIES ONLINE
Lia Navarro
Sales Director, Entertainment
Strategy
Reddit
FLOOR THEATRE 3
HOW RETAILERS CAN GROW
IN-STORE TRAFFIC AND BOOST
SALES NOW
Antoine Azar
Co-Founder & CTO
Thirdshelf
Mohannad El-Barachi
Co-Founder, CEO
SweetIQ
FLOOR THEATRE 1
HOW TO USE DATA TO FIND
THE RIGHT CUSTOMERS
Andrew Daley
VP, Member Acquisition
Zipcar
ROOM 202B
3:00 PM - 4:00 PM
HOW DATA CAN HELP YOU
WIN YOUR CUSTOMERS’
HEARTS (AND WALLETS)
Alyson Gausby
Canadian Consumer Insights
Lead
Chris Di Lullo
Marketing Lead for Data &
Business Intelligence Solutions
Microsoft
FLOOR THEATRE 1
HOW TO RISE TO THE NEW
ALWAYS-ON CAMPAIGN
REALITY
Erin Jacobson
VP, Digital Public Affairs
Edelman
ROOM 202B
HOW BRANDS ARE USING
CONTENT TO HELP RETAILERS
SELL
Ben Zifkin
CEO
Hubba
Jessica Armstrong
Head of Digital Ecommerce
Unilever
ROOM 202D
HOW THE ERA OF BRANDED
RETAIL WILL DISRUPT THE
SUPPLY CHAIN
Jeff Crook
Chief Product Officer
Mountain Equipment Co-op
FLOOR THEATRE 2
HOW TO CONNECT ONLINE
AND OFFLINE CUSTOMER
BEHAVIOUR
Rhiannon White
Director, Product Management
Shazam
FLOOR THEATRE 3