ﻟﻘﺳم اﻟﻣﻌﻠوﻣﺎﺗﯾﺔ اﻟﺻﺣﯾﺔ اﻟﺑرﻧﺎﻣﺞ اﻷﻛﺎدﯾﻣﻲ

Transcription

ﻟﻘﺳم اﻟﻣﻌﻠوﻣﺎﺗﯾﺔ اﻟﺻﺣﯾﺔ اﻟﺑرﻧﺎﻣﺞ اﻷﻛﺎدﯾﻣﻲ
‫اﻟﺑرﻧﺎﻣﺞ اﻷﻛﺎدﯾﻣﻲ ﻟﻘﺳم اﻟﻣﻌﻠوﻣﺎﺗﯾﺔ اﻟﺻﺣﯾﺔ‬
‫اﻟﺒﺮﻧﺎﻣﺞ اﻷﻛﺎدﯾﻤﻲ ﻟﻠﻤﻌﻠﻮﻣﺎﺗﯿﺔ اﻟﺼﺤﯿﺔ ﯾﺸﻤﻞ ﻋﻠﻰ دراﺳﺔ )‪ 135‬ﺳﺎﻋﺔ ﻣﻌﺘﻤﺪة( ﻧﻈﺮﯾﺔ وﻋﻠﻤﯿﺔ ﻣﻘﺴﻤﺔ ﻋﻠﻰ أرﺑﻌﺔ‬
‫ﻓﺼﻮل دراﺳﯿﺔ ﻓﻲ ‪ 4‬ﺳﻨﻮات‪ .‬ﯾﻌﻘﺒﮭﺎ ﺑﺮﻧﺎﻣﺞ ﺳﻨﺔ اﻻﻣﺘﯿﺎز وھﻲ ﻓﺘﺮة اﻟﺘﺪرﯾﺐ اﻟﻌﻤﻠﻲ اﻟﻤﯿﺪاﻧﻲ وﻣﺪﺗﮭﺎ ‪ 12‬ﺷﮭﺮا ً‪،‬‬
‫وﺗﺒﺪأ ھﺬه اﻟﻤﺮﺣﻠﺔ ﺑﻌﺪ اﺟﺘﯿﺎز اﻟﻄﺎﻟﺐ ﻟﻠﻤﻘﺮرات اﻟﺪراﺳﯿﺔ ﺧﻼل اﻟﺴﻨﻮات اﻷرﺑﻊ ﺑﻨﺠﺎح ‪.‬وﻓﯿﮭﺎ ﯾﻘﻀﻲ اﻟﻄﺎﻟﺐ‬
‫ﻟﻠﻤﻘﺮرات اﻟﺪراﺳﯿﺔ ﻣﺪة ﻋﺎم ﻣﺘﻨﻘﻼ ّ ﺑﯿﻦ ﻋﺪة أﻣﺎﻛﻦ ﻋﻤﻞ ﻣﺜﻞ اﻟﻤﺴﺘﺸﻔﯿﺎت وأﺛﻨﺎﺋﮭﺎ ﯾﻤﺎرس اﻟﻄﺎﻟﺐ اﻟﻤﮭﻨﺔ ﺗﺤﺖ‬
‫إﺷﺮاف اﻟﻘﺴﻢ ﺑﺎﻟﻜﻠﯿﺔ وﺑﺎﻟﺘﻌﺎون ﻣﻊ ﺗﻠﻚ اﻟﺠﮭﺎت اﻟﻤﺨﺘﺼﺔ واﻟﻤﻌﺘﻤﺪة ﻣﻦ ﻗﺒﻞ إدارة اﻟﺘﺪرﯾﺐ ﺑﺎﻟﻜﻠﯿﺔ ‪.‬وﺗﻌﺪ ھﺬه اﻟﻤﺮﺣﻠﺔ‬
‫ھﻲ ﺧﺘﺎم ﻣﺮاﺣﻞ إﻋﺪاد اﻟﺨﺮﯾﺞ ﻟﻠﻤﺴﺎھﻤﺔ ﻓﻲ ﻗﻄﺎﻋﺎت اﻟﻤﺠﺘﻤﻊ اﻟﻤﺨﺘﻠﻔﺔ ﻛﺄﺧﺼﺎﺋﻲ ﻣﻌﻠﻮﻣﺎﺗﯿﺔ ﺻﺤﯿﺔ اﻛﺘﺴﺐ اﻟﻌﺪﯾﺪ‬
‫ﻣﻦ اﻟﻤﮭﺎرات اﻟﻌﻤﻠﯿﺔ‪.‬‬
‫اﻟﺨﻄﺔ اﻟﺪراﺳﯿﺔ‬
First Year
I. First Semester (17 Cr. Hrs)
II. Second Semester ( 18 Cr. Hrs )
Course No.
Course Title
CrHr
ENGL 121
COMP-121
BIOL-121
IAS-121
IC 101
CS-121
English Language I
Computer Science
Medical Biology
Arabic language I
Introduction to Islamic Culture
Communication Skills
3
3
4
2
2
3
Prerequisite
Course No.
Course Title
Cr Hr
ENGL 122
CHEM121
PHYS-121
MDCN-101
MDCN-102
English Language II
Medical Chemistry
Medical Physics
Medical Foundation
Medical Terminology
3
4
3
4
4
Prerequisite.
Second Year
III. First Semester ( 17 Cr. Hrs )
IV. Second Semester( 17 Cr. Hrs )
PH 202
PH 201
PH 203
PH 204
Biostatistics
Epidemiology
Essentials of Environmental Health
Community Health
3
3
3
3
PHHA 201
HINM 222
COMP 281
ANT 211
Health Care Delivery Systems
Information Systems Concepts
Computer Science - 2
Anatomy and Physiology
3
3
3
3
PH 205
Introduction to Health Management
3
HINM 201
Introduction to Health Informatics
3
IAS-122
Arabic Language II
2
IC 102
Islam and Building of Society
2
COMP 121
COMP 121
Third Year
V. First Semester (17 Cr. Hrs.)
VI. Second Semester (16 Cr. Hrs.)
PHHA 331
Human Resources Management
3
PE 181
Physical Education *
1
HINM 312
Health Information Standards
2
HINM 321
System Analysis and Design
3
HINM 313
Legal and Ethical Issues in Health
Informatics
2
HINM 322
Health Data Content and Structure
3
HINM 314
Management Information Systems
3
HINM 201
COMP
281
COMP
281
HINM 201
HINM 315
Fundamentals of Human Diseases
3
HINM 311
Electronic Medical Records
3
IC 103
Economic System in Islam
2
HINM 307
Project Management
2
HINM 323
Database Systems
3
HINM 321
HINM 316
Health Data Classification and
Coding Systems
3
HINM 312
COMP
281
HINM 321
HINM 222
Fourth Year
VII. First Semester (17 Cr. Hrs.)
VIII. Second Semester (16 Cr. Hrs.)
HINM 411
Decision Support Systems
3
HINM 414
Hospital Information Systems
3
HINM 431
Analytical Biostatistics
3
PH 401
Health Research Methodology
3
HINM
201
HINM
201
PH 202
HINM 422
Networks Interoperability and
Systems Security
3
IC 104
Professional Ethics
2
PHHA 221
Health Economics
3
HINM 413
Practical Training
3
PH 205
HINM
311
HINM
316
HINM 432
Health Care Total
Quality Management
Selective Topic
3
HINM
201
PHHA 222
2
Organizational Behaviour and
Change Management
Selective Topic
3
Management Information
System in None Hospital Care
Medical Imaging
Special Topics in Health
Informatics
2
2
Selective Topics
2
HINM 309
HINM 308
Human Aspects of Healthcare
Information systems
E-health and Telemedicine
2
HINM 305
PHHA 322
Health Care Marketing
2
HINM 412
HINM 306
2
2
‫اﻟوﺻف اﻻﻛﺎدﯾﻣﻲ ﻟﻣﻘررات ﺑﻛﺎﻟورﯾوس اﻟﻣﻌﻠوﻣﺎﺗﯾﺔ اﻟﺻﺣﯾﺔ‬
(‫)ﺑﻛﺎﻟورﯾوس‬
Health Informatics Courses’ Syllabus
Course Title: Introduction Health Informatics.
Course No: HINM 201
Credit Hours: 3
Course Prerequisite: None
COURSE DESCRIPTION:
This Course introduces students to the field of health information management. It focuses broadly on health care
delivery systems, legal and ethical issues in health care, compliance and regulatory requirements, health care data
and its role in quality management, and information technology. This course presents documentation guidelines for
health records and introduces compliance and regulatory requirements for the health care industry. Students learn
how to compile a health record, how to abstract vital data, how to analyze health records to verify accuracy and
completeness for reimbursement, and how to evaluate records for quality assurance.
Course Title: Organizational Behavior & Change Management
Course No. : HINM433
Credit Hours: 3
Course Prerequisite: None
COURSE DESCRIPTION:
This course allows students to learn organizational theory and then to apply it to human resource issues. Broad
topical areas include psychological and cultural processes affecting recruitment and selection, factors influencing
training and development, the scientific method as applied to health care organizations, theories and practices
influencing employee performance, effective management theory and practice, engaging and involving employees in
organizational processes, employee well-being, and managing change.
Course Title: Advanced Computer Science
Course No. : COMP 221
Credit Hours: 3
Course Prerequisite: Introduction to Computer Science
COURSE DESCRIPTION:
Introduction to Computer Science is a one semester course in which students will learn how to manage computers
and a variety of software packages. Understanding the Computer System Logical Operations by introducing basics
of computer programming languages and how to manage the databases. This course will cover the following
computer applications: File Management (working with Windows), Microsoft Office Suite in advanced mode (MS
Word, MS Excel, MS PowerPoint, and MS Access), Internet Research, E-mail, and Introduction to programming
language (MS Visual Basic).
Course Title: Anatomy and Physiology
Course No. : ANT 201
Credit Hours: 3
Course Prerequisite: None
COURSE DESCRIPTION:
This course will cover the following topics: the precise and logical descriptive word roots, prefixes, & suffixes used
to identify body parts and directional terms; the structure, function and reproduction of cells; how all parts of the
human body contribute to the maintenance of homeostasis; description of integument system, skeletal system and
muscular system, each structure in protection, support and movement; description of the structure of the
cardiovascular system, lymphatic system, respiratory system, digestive system, urinary system and immune system,
and the structure the endocrine system, and reproductive system.
Course Title : Health Care Quality Improvement
Course No. : HINM 432
Credit Hours: 3
Course Prerequisite: None
COURSE DESCRIPTION:
Over the last five decades, new ideas, methodological approaches and technologies have entered healthcare. The
introduction of these new innovations has provided the means for health informatics specialists to advance the
quality of patient care while improving patient outcomes and maintaining or reducing healthcare costs. This course
introduces students to current concepts, theories, methodologies, and research involving health care quality
improvement from a strategic, organizational and health information science perspective. The course will provide
students with an overview of the knowledge, methods and research that currently underlie the health care quality
improvement and health information science literatures.
Course Title : Health Care System
Course No. : PHHA 201
Credit Hours: 3
Course Prerequisite: None
COURSE DESCRIPTION:
This course introduces practical management in health care settings with real-world business knowledge and skills.
It aims to better equip present and future health care managers to plan effectively, anticipate challenges and marshal
resources. Students will gain an appreciation for the complexities of implementation in challenging health care
settings. Concepts will be discussed briefly with the greater emphasis on concrete skills necessary for success.
Concepts and skills will be tied to practice by examples, case studies, problem solving, experimental exercises, and
reflection. Topics include differentiating leadership from management, negotiating techniques, budgeting, and
patient and process flow. The overall goal of the course will be for students to leave familiar with the key aspects of
management, and more equipped to function as managers in a thoughtful, effective and self-aware manner.
Course Title: Health Research Methodology
Course No. : PH 401
Credit Hours: 3
Course Prerequisite: None
COURSE DESCRIPTION:
The course examines a variety of designs used in medical (health) informatics and outcomes research. These include
experimental designs, observational and predictive studies and qualitative inquiries. For each study design
appropriate analytical approaches and use of related software will be covered. More specifically, the course will
introduce graduate students to key methodological approaches employed in health informatics research (i.e.
positivistic, interpretive and critical). Students will have the opportunity to explore and learn about differing
theoretical paradigms, techniques, methods and considerations that need to be addressed when designing a health
informatics research study.
Course Title: Health Economics
Course No. : PHHA 432
Credit Hours: 3
Course Prerequisite: Introduction to Health Management
COURSE DESCRIPTION:
This is a graduate level course that introduces basic economic concepts and tools of analysis that are used to address
questions concerning the efficient and effective production of health and health services in the context of a market
economy. The purpose of the course is not to make you an economist but help you to think like one. You will learn
terminology employed by economists, apply the represented concepts to managerial and policy decision making,
and use economic modeling and tools of analysis to answer questions posed in the course.
The course emphasizes the application of economic tools of analysis to the evidence based management of health
related organizations and to health policy development. The course will acquaint you with current research on the
health care industry and the ways in which economic analysis is employed in the development of public policy on
issues related to population health and health care.
Course Title : Human Resources Management
Course No. : PHHA 331
Credit Hours : 3
Course Prerequisite : Introduction to Health Management
COURSE DESCRIPTION:
This course is designed to study the essential role of human resource management within health care organizations.
The degree to which health care organizations manage human resources will, to a great extent, determine the success
of the organization. The course serves as a comprehensive foundation for those aspects of Human resource planning,
development and administration are vital to the human resource manager, line managers and senior leaders.
Course Title : Health Data Content and Structure
Course No. : HINM-322
Credit Hours : 3
Prerequisite : System Analysis and Design (1), Computer Science (2)
COURSE DESCRIPTION:
Introduction to system and processes for collecting maintaining and disseminating primary and secondary health
related information. Introduction in delivery and organizational structure to include content of health record,
documentation requirements, registries, indices, licensing, regulatory agencies forms, and screens. Practical
activities in computer Laboratory will illustrate how health data can be managed and structured.
Course Title : Networks, Interoperability and Security Systems
Course No. : HINM 422
Credit Hours : 3
Prerequisite : Computer Science (2)
COURSE DESCRIPTION:
The process of electronic data communications has become a critical part of the effective and efficient management
of information in many human activities including the delivery of modern health care This course combines a
presentation of the basic computer communication protocol stack through lectures and laboratory exercises and a
health care management perspective of modern communications technology, issues of interoperability and system
security through classroom seminars and a student case study.
Course Title : System Analysis and Design (1)
Course No. : HINM- 321
Credit Hours : 3
Prerequisite : Computer Science (2)
COURSE DESCRIPTION:
This course deals with the concepts and techniques of modern systems design in the area of health informatics. At
the basis of successful system development in healthcare is systems analysis and design. This involves methods of
analysis for assessing the information needs of an organization and determining how computer systems can provide
problem solving help. There will be practical classes to pursue and support the theoretical part.
Course Title : System Analysis and Design (2)
Course No. : HINM – 323
Credit Hours : 3
Prerequisite : System Analysis and Design (1)
COURSE DESCRIPTION:
This course will provide an introduction of concepts and techniques of modern systems design in healthcare. The
systems development life cycle (SDLC) was introduced in SAD (1); two main approaches to system development –
the traditional approach versus object-oriented approach and Database Design will be discussed; evaluating
alternatives for requirement, environment and implementation will be described. Database design will be introduced.
In addition, current trends in system development such as rapid application development, agile software
development methodology will be discussed. Conducting practical classes to pursue and support the theoretical part
in the Computer Laboratory using System Design Software.
Course title : Health Information Standards
Course No. : HINM 312
Credit Hours : 2
Prerequisite : Introduction to Health Informatics
COURSE DESCRIPTION:
This course introduces students to the emerging area of health informatics which is standards for quality assurance,
compatibility and interoperability. It focuses broadly on key standards applicable in health informatics. Students will
learn about the standard organizations and also the clinical terminologies, coding and classification. An overview of
current European standards will be discussed. The course will go through the main terminology systems in detail
including ICD/10, DRGs, Read codes, MeSH, SNOMED, and UML systems. Communication methods will
introduce students to the HL7 standards, its versions, its core elements and message structure. Imaging standards
will introduce them to the DICOM standards.
Course title : Health Information Management in Non-Hospital Care
Course No : HINM 411
Credit Hours : 3
Prerequisite : Management Information Systems
COURSE DESCRIPTION:
In this course, students will learn what are health care information systems and its components. The course will
highlight the role of activity management of health information system and introduce students to the information
management loops. The course will also elaborate on the healthcare environment that forms the health information
system, highlighting the nature of health data, health indicators and work processes. The course will also introduce
the students to planning in health information system and introduce them to the tool of modeling in the health
context. On addition, it will cover routine and non routine data collection, and introduce students to the existing
national health management information systems (HMIS) and how to use this information for health management.
Course title : Electronic Health Record
Course No : HINM 311
Credit Hours : 3
Prerequisite : Introduction to Health Informatics
COURSE DESCRIPTION:
The Electronic Health Record forms the most fundamental and important system in health informatics. In this course
the students will be taught what an EHR is, its components, types and benefits. They will also be introduced to some
of the existing system in the world and also in Saudi Arabia. This course will introduce the students to the
definitions of Electronic Health Record. Using a real public sector based EHR, it will introduce students to the
modules of EHR, how it’s managed, and how it functions. As part of that, it will also cover the objectives, benefits,
hurdles, trends, nature of data of EHRs, and strategies for data entry. This course will also touch upon the privacy,
security, and ethical considerations of patient data in the context of Electronic Record.
Course title : Health Data Classification and Coding System
Course No. : HINM 316
Credit Hours : 3
Prerequisite : Introduction to Health Informatics
COURSE DESCRIPTION:
In the traditional patient record, data are available in written format only, mainly as a free text, but sometimes also
as numeric data, such as laboratory test results. The patient record is primarily used for patient care itself, that is, for
diagnosis, therapy and prognosis. The students will learn that the reconstruction of patient’s history from such a
handwritten patient record by a clinician other than the original author is hindered by the fact that many medical
terms are ill-defines and perhaps are even ambiguous. The students will be able to understand the reasons for storing
medical data in a computer. The course will go through the decision support system based on CPR data and the
structure of the classification.
Course title : Legal Issues in Health Informatics
Course No. : HINM 313
Credit Hours : 2
Prerequisite : Introduction to Health Informatics
COURSE DESCRIPTION:
This course is designed to introduce student to fundamental principles of health and privacy law, with special
emphasis on legal issues related to health information. We will cover topics such as: privacy legislation; principles
of consent and negligence law; special issues related to electronic health records; legal and ethical duties of health
care professionals; governance of health research; genetics and new technologies; and privacy interests after death.
The course will include discussion of court decisions, provincial and federal laws, codes of conduct and relevant
policy documents.
Course Title : Topics in Health Informatics: Human Factors in Healthcare
Course No. : HINM 412
Credit Hours : 3
Prerequisite : Introduction to Health Informatics
COURSE DESCRIPTION:
This course explores key themes, issues and trends in Health Informatics. Information Technology in Healthcare:
Achievements to Date and Challenges Ahead. It consists of presentations and discussion on the theme by the
School’s core and adjunct faculty. Participating students will also make a presentation on how one or more emerging
technologies will affect the healthcare system in the near and long term future.
Course Title : Management Information Systems
Course No. : HINM-314
Credit Hours : 3
Prerequisite : Introduction to Health Informatics
COURSE DESCRIPTION:
Computer systems are becoming increasingly important in the daily operations of the businesses of today. Their
omnipresence is a testament of their need for business managers all around the world. It is imperative that the new
breed of business leaders become aware of the advantages that IS can offer for an organization. It is equally
important to understand the IS terminology for business managers. They also need to know about the possibility and
the impossibility of use of information systems in a particular organization. Also, the skill involved in the use of
these systems and understanding their capabilities and limitations through personal knowledge or with the help
technical people can provide an edge in managerial decision making for IS managers.
Course Title : Epidemiology
Course No. : PH 201
Credit Hours : 3
Prerequisite : None
COURSE DESCRIPTION:
This course introduces the basic concepts of epidemiology as applied to public health problems. Emphasis is placed
on the principles and methods of epidemiologic investigation, appropriate summaries and displays of data, and the
use of classical statistical approaches to describe the health of populations. Topics include the dynamic behavior of
disease; usage of rates, ratios and proportions; methods of direct and indirect adjustment, and clinical life table
which measures and describes the extent of disease problems. Various epidemiologic study designs for investigating
associations between risk factors and disease outcomes are also introduced, culminating with criteria for causal
inferences. The application of these disciplines in the areas of health services, screening, genetics, and environment
policy are presented. The influence of epidemiology and biostatistics on legal and ethical issues are also discussed.
Course Title : Biostatistics
Course No. : PH 202
Credit Hours : 3
Prerequisite : None
COURSE DESCRIPTION:
This course provides the basic knowledge and skills of biostatistics, designed to teach students how to use a broad
base of statistical methods and concepts to organize, analyze, and interpret hypotheses developed in various
applications. This course consists of three main parts:
1. Data analysis and description.
2. Probability and random variables.
3. Inferential statistics.
Main goal for this class is to familiarize students with the various techniques of statistical analyses that are utilized
in different disciplines. Emphasis will be on the basic concepts and their meaning, as well as their application and
interpretation.
Course Title : Introduction to Community Health
Course No. : PH204
Credit Hours : 3
Prerequisite : None
COURSE DESCRIPTION:
This course is designed to help students use their understanding of public health to improve the health of
communities. Theoretical concepts important to our understanding of community health, such as the meanings of
health, the concept of community, and health problems are considered and framed. We will also consider how we
study communities and the health issues they face. Different Community Health topics will be reviewed including
mental/emotional health, dietary practices, physical fitness, prevention, reduced risk and control of diseases. The use
of alcohol, tobacco, and other drugs, with an emphasis on prevention strategies.
Course Title : Introduction to Health Administration
Course No. : PH 205
Credit Hours : 3
Prerequisite : None
COURSE DESCRIPTION:
It is the belief of the Faculty of Health Sciences/ Public Health Department at the University of Hail that the
baccalaureate prepared graduate is expected to assume a leadership role in the maintenance and improvement of the
health care services. Consequently, this course provides an overview of the concepts and principles of administration
and leadership essentials to the management of the health care rendered to clients. It seeks to promote student’s
growth as future health care provider leaders able to affect quality of patient, family and community care, direct and
evaluate health care providers, and introduce change where necessary to ensure better quality care. The content of
this course is an introduction to other specific management courses which is integrated with different
Public Health and Health Informatics Specialties.
Course Title : Islamic Ethics in Health System
Course No : HINM-315
Credit Hours : 2
Prerequisite : None
COURSE DESCRIPTION:
The purpose of this course is to introduce students to the recognition of and ways of resolving ethical problems in
the context of health care management. Special emphasis will be placed on Islamic ethical managerial dimensions of
the discipline as well as bioethical applications. This course is organized in three principal components. The first of
these addresses professional codes of ethics and how they relate to personal and professional integrity. The second
addresses corporate ethics including duties to patients and stakeholders; social responsibility, and disclosure.
Specific attention will be devoted to corporate culture and to compliance programs and their influence on ethical
behavior in organizations. The final section addresses issues traditionally associated with bioethics and medical
treatment decision-making. All of the above sections are grounded in analysis of ethical principles related to
healthcare according to ISLAM.
Course Title : Analytical Biostatistics
Course No. : HINM 431
Credit Hours : 3
Prerequisite : Biostatistics
COURSE DESCRIPTION:
This course is a continuation of basic biostatistics for HINM students, topics include: Introduction to methods and
concepts of statistical analysis, sampling distribution, data transformations, tests of hypotheses, estimation. Also
there will be practical training on statistical computing using SPSS for hypothesis tests, multiple regression, logistic
regression, survival analysis, and time-series analysis.
Course Title : Practical Training
Course No : HINM 413
Credit Hours : 3
Prerequisite : Department Approval
COURSE DESCRIPTION:
This course provides a structured environment in which students gain practical experience in designated health
record departments. Supports technical and conceptual skill development by providing the students the opportunity
to observe and perform various functions common to most health record departments. Practical general training and
experiences in the workplace. The college, with the training field develop and document an individualized plan for
the student. The plan relates the workplace training and experiences to the student’s general and technical course of
study.
Course Title : Project Management.
Course No. : HINM-307
Credit Hours : 3
Prerequisite : Department Approval
COURSE DESCRIPTION:
Introduction to the essentials of project management and the project life cycle. Topics include project lifecycle
management, and all project processes including: project charter, network diagramming, scope management, cost
management, risk management, issue management, change management, scheduling and schedule management.
Course Title : Health Care Marketing.
Course No : PHHA 322
Credit Hours : 2
Prerequisite : None
Course Description:
Health Care is under constant change globally. Some of these changes are in response to changing disease and
illness patterns but some of the changes are an attempt to maximize income and reduce expenses. This course
discusses patient education and communication skills, (marketing self and practice). This class will focus on
foundational marketing principles as they relate to health care, internal and external marketing, doctor/patient
relationships, public speaking and the creation of the marketing plan section of an overall business plan for
chiropractic practice.