When the creative material is delivered plase include

Technical Specifications Digital
Pixel formats, standard banners Aller sites
page 3
page 3
page 4
Elle.se
Desktop
Panorama
980x120 / 980x240 /
980x300 / 980x400
980x120 / 980x240 /
980x300 / 980x400
980x120 / 980x240 /
980x300 / 980x400
980x120 / 980x240 /
980x300 / 980x400
980x120 / 980x240 /
980x300 / 980x400
980x120 / 980x240
/ 980x300 /
980x400
Section General
specifications
Desktop
MPU Large
N/A
N/A
N/A
650x120 / 650x240 /
650x360 / 650x400 /
650x500 / 650x600
N/A
N/A
N/A
Desktop
Rectangle/MPU
430x250
430x250
N/A
N/A
430x250
430x250
Section General
specifications
Desktop
Insider
N/A
N/A
N/A
300x250 / 300x350 /
300x450 / 300x650
N/A
N/A
N/A
Desktop
Widescreen
250x240 / 250x360 /
250x480 / 250x600 /
250x800
250x240 / 250x360 /
250x480 / 250x600 /
250x800
N/A
N/A
250x240 / 250x360 /
250x480 / 250x600 /
250x800
250x240 / 250x360
/ 250x480 /
250x600 / 250x800
Section General
specifications
Desktop
Wallpaper
Top 990x120, left and
right 550x1200
Top 990x120, left and
right 550x1200
Top 990x120, left and
right 550x1200
Top 990x120, left and
right 550x1200
Top 990x120, left and
right 550x1200
N/A
Section Wallpaper
and General
specifications
Desktop
The campaign material must be delivered
at least 3 working days before the
campaign start date. Send campaign
material to traffic@aller.se
Site
Elledecoaration.se,
Ellematovin.se,
Chic.se,
Cafe.se,
Mabra.com,
Svenskdam.se
Interstitial
990x720
990x720
990x720
990x720
N/A
N/A
Section Interstitial
and General spec.
Mobile
page 6
page 6
page 7
page 8
page 9
page 9
page 9
Pixel sizes
Rectangle
320x320
320x320
320x320
320x320
N/A
N/A
Section Mobile
spec.
Newsletter
Desktop
Flash
Html 5
Interstitial/
Overlay
Expandable
Wallpaper
Mobile
WebTV
Newsletter
Tips för utvecklare
Femina.se,
Allas.se,
Allers.se,
Hemmets.se (Hemmets
Veckotidning),
Aretrunt.se
Hant.se
Matmagsinet.se
Allerstardgard.se
Antikochauktion.se
Recept.se
For more detailed
information see
section
Newsletter
500x200
430x120
475x120
N/A
N/A
N/A
Section Newsletter
and General spec.
1
Banner positions Aller network
Example: femina.se
Example: hant.se
All Aller sites follow the same template, see
example to the right.
Example of an interstitial banner, see example
below.
Example: All Aller media sites except
femina.se and hant.se
Example: Interstitial/Overlay
2
Desktop General Specifications
- DFP is fully compatible with ActionScript 3.0.
- Deliver banner material as 3 party script, Flash file, HTML% or image
file (gif, jpg, png). Newsletter banners only image files (gif, jpg, png).
Click action in Flash
rd
- Max file size 90 kb when Flash or image file hosted by the Aller ad
serving system.
- FPS (frames per second): 18 FPS, Aller media follow IAB
recommendations.
- Rich Media: Because of the 70 kb limitation Rich Media assets must be
hosted by the Advertiser. Rich media banner are displayed through a 3rd
party scripts or flash container banner. Max length of streaming video is 30
sec. Video start on mouse-over action.
About ActionScript 2
The click action must be triggered with an on release getURL() action and
a click variable must be inserted (the advertiser’s destination URL should
not be inserted in the creative. Where applicable, attention must be given
to the path (_level0, _root, _parent, etc.) of the click tracking variable.
Example of an AS2 clickTAG
on (release) {
getURL (_level0.clickTag, "_blank");
}
- Animation: Max length 30 sec.
- Audio: Must be user-initiated with an on/off button.
Flash
- If banner delivered as a Flash always include a fall back banner (gif, jpg).
Don’t forget to include landing page URL for Flash files and image files.
- Flash version: Flash 10.1 or lower.
Aller Media is using DFP (DoubleClick for Publisher Premium) as ad
serving system.
Currently, Flash 11 SWF files can't be played in Flash Player 10, which is
still the standard. DFP don't accept Flash 11 SWF files because most
users can't yet view them. Additionally, DFP doesn't currently support
Flash 10.2 SWF files, which can only be displayed in Flash Player 11.
When Flash 11 is out of beta and compatible players are widely used, DFP
plan to support Flash 11 creatives. Until then, produce creatives files in
Flash 10.1 or lower SWF files. Keep in mind that in the latest version of the
Flash developer tool, Flash CS 5.5, Flash 10.2 is the default SWF file type.
Make sure to save files as Flash 10.1 or lower, not the default Flash 10.2.
About ActionScript 3
Adobe has not yet set a standard for how to code such buttons in
ActionScript 3, so it ActionScript 3 clickTAGs are not guaranteed to work in
every situation.
Example of an AS3 clickTAG
Link_1.addEventListener(MouseEvent.MOUSE_UP, function(event:
MouseEvent):
void { var sURL: String;
if ((sURL = root.loaderInfo.parameters.clickTAG)) {
navigateToURL(new
URLRequest(sURL), "_blank"); }
}
For more examples, check out this page: http://creativerepository.appspot.com/
3
HTML 5
1. Dimensions
See table page 1.
2.Weight (kB)
The ads can be a maximum of 100 KB in archived state. You can measure
the size of an advertisement by creating a zip file of the advertisement that
includes all the elements that should be included. Even if you refer to an
external file in the code (for example, a JavaScript library that edge.js) this
must also be included in the local zip file and included in the size.
Calculation of the maximum shall include all items that ad uses, be it
HTML, images, CSS and JavaScript. There are two exceptions:
• New content is available on a user interacts with the advertisement (for
example, a video).
• It is permissible to use the latest jQuery version as long as it is taken from
Google's CDN (see " jQuery " below)
3. jQuery
You can use JQuery library without having to calculate it with the size of
the ad. However, this requires that the following holds:
• You use the latest version of jQuery
• You use Google's CDN
• You use the min. version of the library (jquery.min.js)
Code snippet to import this library may look like this : <script
src="//ajax.googleapis.com/ajax/libs/jquery/2.0.0/jquery.min.js"></script>
4. Limitations
These limitations need to be followed:
• Viewport cannot be set to device – width.
• You cannot use the built-in geo – location.
• Sound is not allowed.
5. Minimize the number of files
A typical HTML page would like to include one or more external CSS and
JavaScript files and do this by linking to these files in the code. These files
are downloaded to the mobile phone via an HTTP request per file. To
ensure good performance so it is important to have a low number of http request and the following requirements must be met:
• HTML ad must consist of a single HTML file that includes all the CSS
needed to run the ad. It means therefore that all CSS should be inline.
• A maximum of two requests to the JavaScript library is allowed (for
example, one local JavaScript file and one external framework).
All file references must be in the full URL. If we are to cough files on the
server with us, all file references be root. Any folder structure disappears
when we upload files in our ad management system.
6. Fallback
For all HTML ads, we need a fallback. This is an image version (PNG /
JPEG / GIF) of the ad.
7. Click Counts
For us to be able to count clicks, we must insert a click macro parameter.
This is done manually and requires clickURL either is like a normal href in
html or in a visible JavaScript in html file. If it is set hidden in a JavaScript
we cannot add this, and therefore cannot count clicks.
8.Third Party Code
Third Codes delivered as JavaScript code. Ad management system can
measure clicks via third-party code, but this is not guaranteed. It is always
up to the third party that the code is correct.
SPECIFICATIONS IMAGE BANNER
Many brand ads consist of a single image that is adapted in height and
width to different formats (eg. single graphics custom iPhone and one for
iPad).
Photos Banners (PNG / JPEG / GIF) produced to fill the entire width and
height of the portrait, while centered in the landscape without scaling.
Format Size is made based on the iPhone and iPad.
PERFORMANCE
On the mobile platform, it is essential that to ensure that we deliver both
ads and editorial content as quickly as possible. Several studies show that
the performance has a direct influence on the views of the ad, conversions
and how the brand is perceived.
4
Here are some recommendations that provide the best possible
experience for all.
1. Network Traffic
Although we have a limit on the size of the advertisement, we recommend
anyway keep network traffic as low as possible. The faster an
advertisement can be delivered over the network, the more likely it is that it
appears to a mobile user before it is too late.
Our recommendations to get the best possible experience on bad
networks are:
• Keep the file size of all assets as possible (JavaScript, CSS and
especially images)
• Minimize the number of http -request. These queued and often takes time
to implement.
• Use media queries and server scaled images for different screen sizes.
• Use popular CDN for JavaScript libraries - then chances are greater that
some of the files already are stored locally on the device.
• Use minify on HTML, CSS and JavaScript.
2. Processing
To limit the processing time of advertising is all about reducing the use of
CPU on the device.
Here are a few tips along the way:
• Use straightforward Java Script and avoid nested loops as much as
possible.
• Use GPU where possible.
• Avoid generic CSS rules. Use the id and classes as much as possible
• Put CSS in the <head > tag in your document
• Specify image size in image tags
• Avoid Google Swiffy or other programs that convert flash to html. Code is
unstructured and difficult to implement.
• An example of a useful program to develop ads in html5 is Google Web
Designer.
Deadline
Correct layer materials must be submitted 3 business days prior to
campaign start. In case of late delivery, we cannot guarantee that your ad
is going to start according to schedule.
5
Interstitial / Overlay / Floating element
Expandable banners
Format: 3 party scripts or Flash
Format: 3 party scripts or Flash
rd
rd
Interstitial/Overlay delivered as 3 party script:
-Include a CLOSE BUTTON.
-Set the duration of the Interstitial to 15 sec.
-Centre the interstitial in browser window.
-Optional: Advertisers are allowed to add a grey translucent background
covering browser window around the interstitial banner.
- If interstitial asset is part of a Gatefold (Wallpaper + Interstitial) swap the
grey translucent background covering browser window to an image/photo
covering the whole browser window area.
Interstitial/overlay delivered as Flash:
- Include a standard click action script, see section Click action in Flash
above.
- Include a CLOSE BUTTON. For close button add close action script
describe below.
- Don’t forget the click url to landing page.
- No fall back image needed
A close action must be triggered with an on release getURL() action and a
Javascript function must be called, see example below, to control the
duration of the flash overlay.
Other requirements: Insert a click action script as above and a close
button
rd
rd
Asset delivered as 3 party script or Flash.
A flash file is always delivered together with a fall back banner (gif, jpg,
png) and a click url.
See Desktop General Specification for detailed information.
Panorama/panorama/top banner:
Expand on click or mouse over with 1 sec delay
980x120 expanding to 980x360, expanding down
Wide screen:
Expand on mouse over.
250x240 expanding to 500x240, expanding to the left
250x360 expanding to 500X360, expanding to the left
250x480 expanding to 500X480, expanding to the left
250x600 expanding to 500X600, expanding to the left
250x800 expanding to 500X800, expanding to the left
Rectangle / mpu:
Expand on mouse over.
430x250 expanding to maximum 650x500, expanding to the right and
down.
The function will be called by the HTML/Javascript code that will serve the
Flash.
on (release) {
getURL(“javascript:close_overlay();”)
}
6
Wallpaper
File size: max 95 kb per asset
rd
Format: 3 party scripts, Flash or images (gif, jpg, png)
Place content close to the top and close to the editorial content in left and
right banners. (Content: photo, text message, logo etc.).
rd
The wallpaper banner delivered as 3 party scripts, Flash or image
banners (gif, jpg, png).
Flash files are always delivered together with a fall back banner (gif. jpg)
and a click url.
See Desktop General Specification for detailed information.
IMPORTANT: The size of the wallpaper left and right banners are
fixed/sticky and banners will not scale depending on the user’s browser
window size. One side and bottom of the wallpaper side banners will not
be visible for users with a lap top screens (see screen area marked in pink
below). Only users with a larger external screen will be able to view the
complete wallpaper assets. Take this information into consideration when
placing content in the wallpaper left and right banners, see image with
pixel size guidelines below.
Red square: Users with a large external screen
Green square: Users with a standard lap top screen, approx.1230x600.
In side banners place message/content in the 600x120 pixel area marked
in picture below.
7
Mobile General Specifications
Format
Panorama Square 320x320
General specifications
rd
- Deliver banner material as 3 party script, html5 or image file (gif, jpg, png).
- Max file size 100 kb
rd
- Loading of external files, in 3 party script, heavier than the maximum
weight specified is allowed only if activated by click. The banner must contain
a stop/pause button.
- The banner content must be customized to a mobile device.
- Deliverer a URL to a customized mobile landing page.
- Max length of streaming video is 30 sec.
- All audio ads must have on /off button. Sound is only allowed to start on
click.
- Aller Media is using DFP (DoubleClick for Publisher Premium) as ad serving
system.
Image banner
Delivered as gif, jpg, png. Animation allowed if maximum weight specified not
exceeded.
Deliver the landing page url together with image banner.
Mobile banner delivered as 3rd party
DoubleClick for Publishers has a API to enable mobile publishers to work
with ad networks and rich media vendors. Any third-party mobile ad network
or rich media vendor can implement this API.
Down load the DoubleClick Mobile API document at:
https://support.google.com/dfp_premium/answer/1621116?hl=en&ref_topic=2
517715
8
Aller Web TV General Specifications
Pre-rolls and post-rolls
-
-
Aller Media use DFP Mobile for ad serving.
Delivered material must be VAST compliant
Aspect ratio: 16:9
We accept most of the common file formats, preferable format is
mp4/h264, example of excepted file formats: MOV, MP4, MPG or
WMV
We will convert file to .flv or h264 format. Since files are converted
it’s important to deliver movies with high resolution quality.
Bitrates: 800 - 2400 kbps (1200 - 2400 kbps for the highest quality)
Movie Length: Max 20 sec
Recommended Resolution: 1280x720
If pre- or post-roll delivered as 3rd party script test script in VAST Inspector:
https://developers.google.com/interactive-media-ads/docs/vastinspector
Newsletter
Format: Static image (gif, jpg, png)
File size: max 95 kb
Static banner delivered together with a click url
Animated gif banners are not supported.
Tips för utvecklare (Only avaliable in Swedish)
Följande text är kopierad från IAB Sveriges site, http://iabsverige.se/wpcontent/uploads/Svensk-Internationell-Displaystandard_2015_BB.pdf
Komplexiteten av bilder, gradienter, långsamma animeringar och
detaljerade rörliga element kan påverka antalet beräkningar användarens
processor måste utföra för varje frame. Av den anledningen
rekommenderar vi följande:
• Använd färre animationer baserade på matematiska beräkningar i Action
Script.
• Ta bort onödiga keyframes från animationen och använd Tweenfunktionen istället för
"frame-for-frame" animation.
• Sänk frameraten, d.v.s. antalet bildrutor per sekund.
• Minimera användningen av gradienter, transparens, masker och
animeringar.
• Bildobjekt som används mer än en gång i -lmen bör omvandlas till
symboler. Symboler
sparas i -len en gång och används igen senare. Det kan minska -lstorleken
och CPU-användning.
• Begränsa förändringar mellan varje keyframe. Det är kanske inte
nödvändigt att både
ygplan och moln föryttar sig samtidigt?
• Minimera informationen som lagras i de första framesen. Lägg om möjligt
tung logik
senare i -lmen.
• Funktioner som aktiveras av användaren är att föredra. Till exempel: Vid
mouse over
yger ygplanet - inte automatiskt vid laddning.
• Undvik onödiga timer-funktioner och loopar. De är de största problemen
när det gäller
CPU-användning.
• Solida linjer kräver mindre minne än prickade/ streckade linjer eller
penselverktyget.
• Gruppera objektet och gör gemensamma anrop till hela gruppen.
• Minimera antalet typsnitt.
• Använd vektorgra-k istället för pixelgra-k.
• Optimera vektorgra-k. Välj Modify - Smooth, Straighten eller Optimize för
att dra ner
antalet vektorpunkter.
• Bifoga alltid back-up annonser i .gif eller .jpg-format för samtliga format
som annonsen
produceras i. Dessa bilder kommer att visas för de användare som saknar
Flash eller har
en version av Flash som är äldre än den annonsen sparats i.
• Flashversion 8 till 10 och AS2/AS3
• Spara alltid annonserna för en så tidig version av Flash som möjligt.
9