Charlotte Olympia Case Study

CHARLOTTE OLYMPIA CASE STUDY
CHARLOTTE OLYMPIA CASE STUDY
Amplience enables well-heeled new online shop
to showcase brand attitude
Charlotte Olympia,
luxury show and accessory
designer has completely
overhauled its online
presence with the help of
Amplience, to revolutionise
its online merchandising.
The Amplience platform enabled a
small ecommerce team to create
detailed, rich, interactive ecommerce
layouts and publish them to the site
without technical training.
“Using Amplience we can quickly and easily pull together animated carousels, interactive look books or creative inspirational content
within an hour,” said Tara Ffrench-Mullen, Global Marketing and PR Director at Charlotte Olympia. “In contrast to the week or more it
used to take when relying on external designers and coders, this saves our small team both time and expense when it comes to media
production. At the same time we’re able to create a far more engaging experience for our customer that matches our playful brand
image.”
“Using Amplience we can
quickly and easily pull
together animated
carousels, interactive look
books or creative
inspirational content within
an hour. In contrast to the
week or more it used to take
when relying on external
designers and coders”
Tara Ffrench-Mullen,
Global Marketing and PR Director
at Charlotte Olympia
Browsers navigate through the world of Charlotte Olympia from exclusive shoppable
campaign imagery to showcase carousels of eye-catching designs, with elaborate
product categories and listings. Editorial features such as ‘Caught in Charlotte’s
Web’ and ‘Made in Italy’ - a short film celebrating the intricate craftsmanship behind
the making of a modern classic Paloma, help drive customer engagement.
We've been very pleased with the results," said Tara Ffrench-Mullen. "Our feature
‘Who's wearing Charlotte Olympia' for example has seen average engagement levels
of 34 per cent, whilst conversion to product page has been up to 10 per cent.
The new merchandising capabilities have enabled Charlotte Olympia to collapse the
customer journey. Browsers can use a ‘quick view’ of products or add directly to
their bag from carousels, video or other editorial layouts. The adaptive templates
have also allowed Charlotte Olympia to integrate social channels such as Instagram
into the homepage.
www.amplience.com
CHARLOTTE OLYMPIA CASE STUDY
This means that instead of manually creating hundreds
of different image variations for different uses on the
site and across different channels, images and videos
are dynamically rendered on-demand from one master
asset.
Key Business Benefits
10% conversion to product
page
4% customer engagement
levels
Media production times
reduced by >90%
Dynamic media significantly
reduces
Image management costs
Using this solution, interactive media, images and
videos such as Charlotte Olympia’s ‘Made in italy’ video
on the homepage, are automatically rendered in a size
and format appropriate for the requesting device. This
approach improves SEO ranking and supports the site’s
ability to cope with increased traffic.
James Brooke, CEO at Amplience commented: “Using
Amplience retailers are able to save approximately 85
per cent on their media production costs at the same
time as being able to create even more engaging and
attractive displays.”
ABOUT AMPLIENCE
Amplience enables global brands and retailers to engage more deeply with their customers through persuasive digital
experiences that seamlessly combine content and commerce.
AMPLIENCE SOLUTIONS INCLUDE:
SHOPPABLE CONTENT
VIDEO FOR ECOMMERCE
Engage and inspire with rich
shoppable content enhanced with
interactive hotspots and live product
data which allows customers to add
products directly to basket.
Amplience's Video for eCommerce helps
marketing and commerce teams
integrate product and lifestyle video at
each stage of the customer journey to
help drive engagement and increase
conversions.
PRODUCT CONTENT
MANAGEMENT
MIGRATION FROM ADOBE®
SCENE 7®
Automate product content
production and create interactive
merchandising experiences with
advanced, mobile optimized zoom
and 360-spin viewers. Deliver
dynamically rendered images and
videos from a single master asset.
Amplience provides Scene 7®
customers with a feature-comparable,
cloud-based Dynamic Media solution.
With many successful migrations, the
Amplience team has proven the
effectiveness of its migration
methodology.
SOCIAL & USER
GENERATED CONTENT
VENDOR
COLLABORATION
Simplify the integration of user
generated content throughout the
customer journey. Drive conversion
and engagement by using social
proof on product pages with
images from Instagram.
Connect partners, vendors and
merchandisers by automating the
renaming and redistribution of visual
assets. Reduce manual efforts, eliminate
human errors, and drive efficiency and
creative productivity to new heights.
WORKING WITH LEADING BRANDS:
USA: +1 917 410 7189
UK: +44 207 426 9990
e: sales@amplience.com
www.amplience.com