Superdry Case Study

SUPERDRY CASE STUDY
SUPERDRY CASE STUDY
Amplience enables SuperGroup eCommerce team to effectively
deliver content to multiple, international websites
while increasing conversion rates
SuperGroup Plc, owner of
the Superdry brand and one
of the fastest growing
international branded clothing
companies, has significantly
increased conversion across its
websites following the
deployment of Amplience.
In addition Amplience has delivered
significant time and efficiency savings to
SuperGroup as it builds its international and
mobile sites.
SuperGroup’s Head of eCommerce, Chris
Griffin commented: “Over the past 12
months we have doubled our international
presence and now have 20 international
websites all utilizing
“Amplience enables us to
create compelling, localised
content quickly and
cost-effectively, making it
easy to update and manage
multiple international sites
with local currencies.
“Ultimately, we’ve been able
to create a far richer
experience on-site, manage
the cost of future growth
and increase customer
engagement”
Chris Griffin,
Head of eCommerce, at Superdry
Amplience rich-media. When we designed our multi-site strategy, we knew that
keeping things as simple as possible would be vital and Amplience has offered an
outstanding solution in that respect. But it’s not just about efficiency. Amplience
enables us to create compelling, localised content quickly and cost-effectively, making
it easy to update and manage multiple international sites with local currencies.
“Ultimately, we’ve been
able to create a far richer experience
on-site, manage the cost of future
growth and increase customer
engagement based on a unique and
recognisable Superdry brand
experience.
“There is no doubt that this has largely been due to the excellent functionality of the
platform and the experience of the Amplience team. Amplience has been deployed
across all of our sites and will continue to play a key role in facilitating our continued
growth.”
www.amplience.com
SUPERDRY CASE STUDY
James Brooke, CEO at Amplience said:
“Successful online retailers, such as
SuperGroup, realise the importance of using
engaging and inspiring content to maximise
channel performance. However,
cost-effectively creating and distributing
content that shortens the customer journey
and increases conversions, is increasingly
challenging for brands with multiple
international websites. This is where the
Amplience platform plays an important part,
with many customers seeing conversion
uplift of 30% or more, whilst reducing
rich-media content production and
management costs by 70% or more.”
Key Business Benefits
70% media production cost
savings
30% conversions uplift
Create localised content for
international sites fast
Brooke added: “We are excited to be involved in the next stage of growth for SuperGroup as it expands its international
customer focus and look forward to delivering further incremental revenues through its online and mobile channels.”
ABOUT AMPLIENCE
Amplience enables global brands and retailers to engage more deeply with their customers through persuasive digital
experiences that seamlessly combine content and commerce.
AMPLIENCE SOLUTIONS INCLUDE:
SHOPPABLE CONTENT
VIDEO FOR ECOMMERCE
Engage and inspire with rich
shoppable content enhanced with
interactive hotspots and live product
data which allows customers to add
products directly to basket.
Amplience's Video for eCommerce helps
marketing and commerce teams
integrate product and lifestyle video at
each stage of the customer journey to
help drive engagement and increase
conversions.
PRODUCT CONTENT
MANAGEMENT
MIGRATION FROM ADOBE®
SCENE 7®
Automate product content
production and create interactive
merchandising experiences with
advanced, mobile optimized zoom
and 360-spin viewers. Deliver
dynamically rendered images and
videos from a single master asset.
Amplience provides Scene 7®
customers with a feature-comparable,
cloud-based Dynamic Media solution.
With many successful migrations, the
Amplience team has proven the
effectiveness of its migration
methodology.
SOCIAL & USER
GENERATED CONTENT
VENDOR
COLLABORATION
Simplify the integration of user
generated content throughout the
customer journey. Drive conversion
and engagement by using social
proof on product pages with
images from Instagram.
Connect partners, vendors and
merchandisers by automating the
renaming and redistribution of visual
assets. Reduce manual efforts, eliminate
human errors, and drive efficiency and
creative productivity to new heights.
WORKING WITH LEADING BRANDS:
USA: +1 917 410 7189
UK: +44 207 426 9990
e: sales@amplience.com
www.amplience.com