Untitled - Asia Cold Chain Show

Transcription

Untitled - Asia Cold Chain Show
What’s the concept?
Asia Cold Chain Show is your chance to meet the cold chain community from
not only Thailand but from ASEAN and other Asian countries. The focussed
event is designed in a way to cover the entire value chain of cold logistics
sector.
Key Segments
Cold Storage I
Cold Transport I Cold Supply Chain
All three exhibiting segments would cover an in-depth representation of
equipment, technology and service providers to ensure maximum benefit to
buyers coming from all over the world.
The exhibition is beneficial for professionals from pharmaceutical, dairy, retail,
fruit and vegetable exporters, meat & poultry, food processing, cold logistics
companies, horticulture and allied sectors.
Cold Storage
It all about building, running and maintaining a temperature controlled storage facility.
This important segment of the exhibitors caters to the existing facilities who are
looking for an up-gradation as well as the new facilities coming up in the region.
Key Exhibitors Profile:
Pre-Engineered Building
Customized Flooring
Compressors & Condensing Units
Dock Levelers
Insulated Doors & Accessories
Puff Panel & Insulation Material
Refrigeration & Accessories
Valve & Spare parts
Storage & Racking solution
Material Handling Equipment
Fire & Security
Data Loggers & low temperature
instruments
Humidifiers & Dehumidifiers Equipment
Generators
Pre-Insulated Piping & Pipe Insulation
Conveyors Belts
Cooling Towers
Cold Rooms & Allied Equipment
Racks & Pallets
Cold Transport
This segment covers the next level in cold logistics with providers of reefer vehicles
and containers as primary exhibitors. The profile caters to all leading transport, supply
chain and shipping companies.
Key Exhibitors Profile:
Reefer Vehicles Fabricators
Trucks & Pick up Vans
Mobile refrigeration units
Reefer Containers
Mobile Generators
GPS tracking systems
Cold Supply Chain
This segment forms the core of our exhibitors with leading logistics companies display
their services to a vast profile of buyers. These companies also happen to be buyers of
other two segments in the show. A dedicated Cold Supply Chain Zone is created to
facilitate these key players in the entire value chain of cold logistics.
Key Exhibitors Profile:
Supply Chain Companies
Cold Storage Lease Companies
Cold Storage owners
Cold Transport Companies
Cold Chain Consultants
IT Support & GPS companies
What’s the objective?
We at Manch Communications, organize events with three key objectives:
• Creating niche B2B events for business match-making
• Engaging senior level management of buyers to ascertain
decision making
• Proving ROI to our exhibitors by delivering right quality
visitors
What is the USP ?
Unique Mix
Of Buyers
Who all will visit the show?
Professionals and decision makers from:
Cold Storage Owners
Cold Chain Consultants
Cold Storage Engineers & Technicians
Agro & Agriculture
Fast Food Chains
Fruits, Vegetables & Flowers Exporters
Cold Supply Chain Companies
Pharmaceutical Companies
Retail Chains
Dairy, Milk & Processed food
Restaurant & Hotels
Seafood & Fishery Companies
Focus Countries:
Thailand
Myanmar
Vietnam
Indonesia
Malaysia
Bhutan
Japan
Philippines
India
Show Promotion Strategy
Generation of business and maximization of returns on investment and objectives is
the key MANTRA of trade fairs organised by Manch Communications.
Here’s an overview of some of the key activities we undertake to ensure you get
leads - before, during and even after the show.
Digital Marketing Campaign: E-mailers |Web advertising | e-newsletters | SEO |
SEM campaigns | personalised e-mailing | promotion via portals | online event
listing | inter-show promotion | Social Media – LinkedIn, Facebook and Twitter
Advertising & PR: Media partnerships with trade magazines | association tie-ups
|advertising with leading newspapers and trade media | press release circulation |
pre-show coverage | SMS campaigns
One-on-one meetings: Pre-qualified one to one meetings between visitors and
exhibitors.
Event Call Centre: A team of tele-marketers are dedicated for managing queries
and for providing information to our visitors, VIPs and exhibitors.
VIP Buyer Programme: Top business buyers from various industries are shortlisted
and approached to attend the event. As VIPs, they are offered a bunch of benefits
which make their visit special to the event.
Exhibitors’ Programme: Exhibitors get advantage as marketing programmes run by
us help them to generate leads and make contacts during the event. Pre arrange
meetings with buyers for business match making.
Association Tie-up: Show Promotion would be done through user specific
associations from each country. Inviting the members to visit the show, who could
be the key buyers
Support from Chamber of Commerce: Top buyers from each country would be
invited as VIP through respective Chamber of Commerce
Business Matchmaking
We run a business matchmaking programme during the event, where buyers
(visitors) and sellers (exhibitors) fix up their face-to-face meetings prior to the event.
Business Matchmaking programme involves 3 steps:
1. The buyer (visitor) must register online (free of cost) to visit the event and to
become eligible for the programme.
2. Once registered, they can approach show team to request a meeting with any
exhibiting company using ‘Appointments’ section on event website.
3. The seller (exhibitor) must send show team the list and pictures ‘products and
solutions’ which they will showcase or promote during the event. The information
is placed under ‘Live Machinery or Products on Display’ section on event website
for all registered visitors to see and explore.
Conference: Asia Cold Chain Congress
Asia Cold Chain Congress in conjunction with the ACCS 2015 is an industry conference on:
‘Exploring new strategies and opportunities to grow cold chain business’
Scheduled for 22-23 July 2015 in Thailand, the Asia Cold Chain Congress will feature a
panel of distinguished speakers from Cold Chain Companies, Cold Storage Owners, Food
Companies, Pharmaceutical Manufacturers, Fish & Meat Producers, Dairy Product
Companies and other large users of cold chain from key ASEAN markets who will be
sharing their experiences with top buyers from Thailand and the rest of Asia.
We invite and encourage more and more senior level executives from buyer
industries to speak at the forum and share their expectations and experiences
You Jump I Jump !
As the name suggests, we consider exhibitors as
our partners and provide special marketing tools
for promoting their participation and booth among
their target audience to achieve ROI. This has
really worked well for us as well as exhibitors. Its
an investment we really want to do more in every
edition of our event.
Here’s an overview of some of the key
tools/activities we undertake to promote
your product/brand:
Exhibitor Signature | Web Banner | E-mailer | Personalised
Exhibitor Invitation Cards | Product Profile in E-newsletters &
Printed Newsletters | Social Media Postings | Logo on show
website | Product Segment specific press releases on show
website | Interviews of top exhibiting brands published on
website & e-newsletters
An exclusive VIP Buyer Program is going to run two
months prior to the show. Top 500 buyers will be
identified and invited personally by marketing team. A
separate VIP concierge desk will be set up to facilitate
their visit to the show.
All exhibitors would be asked to send their VIP list (max
50) to organizers by 30th April. The data would be
consolidated and handpicked 500 will be enrolled in this
program. A wide range of exclusive services will be offered
to our VIP guests:
1.
2.
3.
4.
5.
6.
Fast track entry into the event through VIP Concierge Desk
Access to VIP Lounge having complementary facility of refreshments and wi-fi.
Invitation to Netwroking Reception
Complementary stay for one night at a hotel through TCEB program.
Pre-fix meetings with exhibitors
Access to Asia Cold Chain Congress.
Newsletters
E-Mailers/E-newsletters
Personalised Exhibitor E-mailers
(to be used by Exhibitors)
• Web Portal Listing
• Social Media Marketing
Road Shows & Personal Meetings
A promotional road show was organized in Yangong, Myanmar to promote
Asia Cold Chain Show with the help of TCEB on 19th March 2015. Over 85 key
buyers, associations and local media attended the event from all over
Myanmar.
Scheduled Meetings and Events:
Japan – 21st April, Tokyo
Philippines – 23rd & 24th April, Manila
Indonesia – 27th & 28th April, Jakarta
Malaysia – 29th to 30th April, Kuala Lampur
China – 6th to 8th May, Shanghai
Vietnam – 11th & 12th May, Hanoi
Thailand – 15th May onwards
Meetings scheduled with associations, media and key
buyers in each country.
Who are supporting us?
The show has got an extensive support from international associations, trade bodies and
industry media. Expect more to join in next one month.
• Warehouse, Silo and Cold Storage Business Association, Thailand
• Bureau of Logistics, Department of Primary Industries and Mines, Ministry of Industry
• Eurammon, Natural refrigerant Association, Germany
• IIAR, Ammonia Association USA
• FCAOI, India
• BCCI, Bhutan
Contact Us
Mr. Prashant Narain
+919899622090
prashant@manchcommunications.com
Ms. Parintorn Ussawalerdpaiboon (Apple)
+66 (0) 92 272 1442
parintornu@impact.co.th