The party continues: btl creative as a specialist agency for

btl creative GmbH
Lindwurmstr. 97
80337 München
The party continues: btl creative as a specialist agency for
"partyguerilla" and "trendguerilla"
partyguerilla GmbH will become btl creative GmbH – and it will further expand its business
model as well as the existing marketing platforms "partyguerilla" and "trendguerilla"
Munich, March 17th 2015 - Munich has a
new address for "below the line marketing" in
the private sector: The agency btl creative
under the leadership of Maximilian Hauck
and Patrick Häfner focuses on emotive,
event-related referral marketing in order to
anchor brands in the minds of consumers.
"We achieve emotive brand loyalty through authentic experiences – and thereby, we
make advertising credible again": With this statement, Patrick Häfner, the managing
director of btl creative, describes not only the agency’s achievements, but also the
personal motivation of both managing directors. The focus of btl creative lies on product
placements in the private sector, extraordinary and creative brand campaigns as well as
strategic referral marketing. The two Munich natives have already proven that this works in
the last two years with their successful product "partyguerilla".
Specialist measures for a specialist target group
btl creative GmbH has hosted over 1,400 private parties with "partyguerilla" in the last two
years and thereby reached 72,000 direct contacts with their products. Since 2013, the
platform has been primarily targeting students and young professionals. With an
application on the home page www.partyguerilla.de, you have an opportunity to receive
sponsorship for an unforgettable evening with your friends and fellow students. Clients
such as Campari, Heineken and BAT are already using the platform in order to place their
products at the best flat share parties – in over 52 cities in Germany, Austria and
Switzerland.
"In the times of medial sensory overload, recommendations from friends are particularly
important, because they are the brand ambassadors, whom we trust. btl creative builds
this trust – with emotive brand experiences in the desired target group," explains Max
Hauck, the managing director at btl creative.
btl creative GmbH – Lindwurmstr. 97 - 80337 München
http://www.btl-creative.com
Tel: +49 (0) 89 95416383 / Fax: +49 (0) 89 20323951
Munich District Court, HRB 205401 Managing directors: Patrick Häfner, Maximilian Hauck
btl creative GmbH
Lindwurmstr. 97
80337 München
"Below-the-line" and "Over-the-top": btl creative will give its all in 2015
"With the foundation of btl creative, new strategic paths have opened up to us," says
Patrick Häfner. "In 2015, we would like to originate further event concepts via our platform
and establish emotionally charged referral marketing as the most effective marketing
measure. I can already promise one thing: we will continue to party hard in 2015!"
About btl creative:
btl creative GmbH is an advertising agency, which was founded in Munich in April 2013. Alongside popular
image campaigns and qualitative trend research, btl creative GmbH is focuses on emotive brand loyalty in
the private sector. Clients such as Campari, Heineken and BAT already rely on the innovative referral
marketing from the young agency. The agency team consists of 25 employees with headquarters at the
Goetheplatz in central Munich.
Press contact
Ramona Hettich|btl creative GmbH|+49 (0) 176 63217100
E: r.hettich@btl-creative.de|www.btl-creative.com
btl creative GmbH – Lindwurmstr. 97 - 80337 München
http://www.btl-creative.com
Tel: +49 (0) 89 95416383 / Fax: +49 (0) 89 20323951
Munich District Court, HRB 205401 Managing directors: Patrick Häfner, Maximilian Hauck