Marchini Farms.indd
Transcription
Marchini Farms.indd
Producing Excellence Partner The Marchini Family J. Marchini Farms Location: Le Grand, CA » Products Raised or Grown: Radicchio, figs, almonds and specialized Italian products » Size of Operation: 5,000 acres » Years in Business: 23 » Farm Credit Partner: Yosemite Farm Credit » Years Working with Farm Credit: 23 Joe Marchini has traveled a long road from growing, packing, marketing and shipping. Having “playing around” in his father’s garden in the 1950s this infrastructure in place enabled the company to building a successful, international produce to efficiently expand into additional products, and company that now includes his son, Jeff, as CEO also gave them a competitive edge by providing and his grandsons Nic and Marc in management one-stop shopping for their wholesale customers. roles. J. Marchini Farms started simply enough: The Marchinis’ reputation with these domestic and after working with his father for 20 years in several international customers is critical to their success. other agricultural enterprises, Joe saw red radicchio “We ship quality products, and they know that for the first time while in Italy, and brought home we’re good growers and honest people,” says Joe. some seeds he planted on two acres of land. Technology is playing an increasing role in growing His first crop was small: eight boxes he brought these products. Field monitoring systems enable to San Francisco and sold through the farmers’ long-distance irrigation planning and “Allow you to market and given to restaurants to introduce put yourself in the field without having to go there,” them to the product. Growth was slow, but when says Nic. GPS and grid sampling systems enable packaged salad company Fresh Express came to them to target fertilizer and other plant needs town, Joe was there to provide radicchio for their down to the square foot. As Marc puts it, “We’re mixed “Italian Blend Salad” sold in grocery stores able to spoon feed our crops.” Technology isn’t across the country. Having that large customer in limited to the field: the company recently installed place positioned Joe to expand his operation to a solar array, also funded by Yosemite Farm Credit, provide the consumer salad line with year-round that powers their cooling and packing facilities. product. Today, J. Marchini Farms manages 5,000 acres of produce, including 2,000 acres of radicchio and an additional 3,000 acres of primarily Italian specialty products, such as figs, fennel and even a patented species of almond. Joe co-founded a separate company, Minturn Nut Company, to grow and process its and other growers’ almonds. From the beginning, Yosemite Farm Credit provided financing to enable J. Marchini Farms to build a vertically integrated operation, encompassing Despite the company’s success, the family has not strayed completely away from their roots: they still maintain a small, 2-acre farm where they grow a wide variety of summer and winter produce that they sell at local farmers’ markets. “People want to know where their food comes from,” says Jeff. “We’ve all been very involved in this direct marketing.”